All Episodes
Nudge — 313 episodes · page 1 of 4
Do AI bosses need to be famous?
Why this man spent 3 years driving to Australia
EDoes male insecurity increase Ferrari sales? (And 6 more psych-myths)
The huge restaurant chains masquerading as independents
I tested Rory Sutherland’s business advice
EThe worst mistake to make on Dragon’s Den / Shark Tank
Are metrics controlling your life?
EThe mental tricks used to break the 2-hour marathon
How much should you reveal to your co-workers
Katy Milkman: “Here’s how to make exercise fun”
Why fear won’t always persuade
How these two marketers manipulate your music taste
Can balsamic vinegar make beer better?
88 out of 90 people fall for this bias. Do you?
EWill the UK’s social media ban backfire?
Katy Milkman: Learn how to change habits in 39 minutes
Were the 2018 Gatwick drones real?
Do broken windows cause crime?
“How we used nudges reach £12 billion in sales” Octopus Energy's Pete Miller
Enhanced Games: Did the $320m marketing stunt backfire?
What makes a good logo?
How peer pressure built a $5 billion fitness revolution
Prof Wiseman: “My (Failed) Search for the World's Funniest Joke”
Why willpower alone doesn’t work
Prof Wiseman: “This is how you spot a liar”
Nir Eyal “Why These £39 Placebo Pills Actually Work”
What the World’s ‘Best Chat-Up Line’ Reveals About Human Psychology
Learn psychological pricing in 24 minutes
Will Guidara: How Cognac solved a major problem at the world’s #1 restaurant
How this fraudster sold fake Scottish tea to the rich & famous
Will Guidara: “Here’s how I built the world’s #1 restaurant"
Can this “magic” number change your behaviour?
Are we all just status-seeking monkeys?
“These two words increased sales by 18%.” Robert Cialdini
When you can’t stop seeing the thing you’ve just discovered
The Psych-Trick Behind One of the Decade’s Fastest Growing Orgs
Real-world examples of cognitive biases
“This common pricing strategy is completely wrong!” Robert Cialdini
Robert Cialdini: “This study on 6,700 websites proved my principle!”
The Secret Behind KFC’s Success
Why is it so hard to say no?
The top 9 tips from 55 Nudge episodes in 2025
The nudge that persuaded Aussies to stop speeding
EDon’t listen to this podcast
EWhy We’re Irrationally Loyal to Amazon Prime
Robert Cialdini: "Everyone Should Memorise This Persuasion Principle"
Why Everyone’s Suddenly Drinking Aperol Spritz
Five science-backed tips to become a better leader
What Marge Simpson Can Teach You About Leadership
Are leaders born or are they made?
How did Guinness become Britain’s most popular pint?
The Surprising Menu Psychology Behind Five Guys’ Success
Why did Partygate Make Voters so Angry?
How HubSpot’s CMO Uses AI: 4 Important Tips
How sights, smells and sounds alter what you buy
Is this famous team-building model wrong?
Why (often) you're less productive in a team
Why AI-generated content won't move you
This small change can make a politician electable
When Schiphol Airport shredded 400 squirrels (and why no one was to blame)
Dissecting Zohran Mamdani’s winning marketing tactics
Did I Get It Wrong? | Revisiting Priming
‘New Coke’ and the marketing blunder of the century
How your brain can reveal what you buy
How this indie movie used psychology to beat Hollywood
EWhy naming a dish “field-grown” doubled sales
Three tricks Super Mario uses to keep gamers hooked
This single text made girls 45% more likely to get vaccinated
A surprisingly effective way to persuade (almost) anyone
I debunked psychology’s greatest myth
The surprising true story behind “the greatest ad ever made”
Instagram failed until it made THIS simple change
I tested this marketing guru’s advice. Was it a waste of time?
EA year-long happiness experiment: Try one new thing a week (did it work?)
Learn 7 scientifically-backed marketing tips in 27 minutes
Six eco-brands using psychology to sell
Oliver Burkeman: “Most scholars worked for just 4 hours a day”
Oliver Burkeman: “I stared at a painting for 3 hours straight”
The most destructive ad campaign in history
Louis Grenier’s Extremely Uncensored Take on Marketing
EOne simple trick to improve your memory
Will tips from a 102-year-old marketing book work in 2025?
Can you implant fake memories?
Elon Musk’s Controversial Interview Question
Surprising truths about memory with Dr. Ranganath
Should you trust your gut?
“99.9% of ads are genuinely awful” Tom Goodwin
E7 marketing psychology tips you can apply today
Tiny nudges that can drastically improve your life
Introducing: Nudge Unit
Why most bestselling business books are BS
Can 10,000 hours of practice make you great?
What sets top negotiators apart?
Can you see the invisible gorilla?
Francesca Gino Scandal: What Really Happened
Can I fool veteran marketers with my AI fakery?
The experiment every marketer should know
The best of Nudge in 2024
EEvery trick Steve Jobs used to persuade in 68 minutes
I changed one sentence and got 20% more views