All Episodes
Persuasion by the Pint — 218 episodes
He Built an AI Marketing Team for 7,000 Apartments—Then Turned It Into a Business
How Obsession Rewrote the Rules of Movie Marketing with a Micro-Budget
How to Optimize Your Content for AI Search - Interview with Jackson Wightman
Trolling Flat-Earthers, Interactive Billboards & the Battle for Your Attention
UFOs, Psyops, and Persuasion - Interview with Barna Donovan, Ph.D.
Truth, Story, and Influence: The Persuasive Power of Documentaries
The Persuasive Power of Analog Marketing
The Unlikely Marketing Lessons Hidden Inside Ted Lasso
What Neuroscience Reveals About the Most Persuasive Messages
He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino
Persuasion Flight: McDonald's Disaster, RedBull Guerilla Marketing, Cold Caking, KitKat Heist & More
The 7 Truths Every Writer Needs to Hear - Interview with Writer and Filmmaker Clay Stafford
The Art of Selling at Trade Shows - Interview with Daniel Murphy of Tradeshow Secrets
How to Use Brain Science to Hook Readers from the Very First Sentence
What Would Gary Halbert Say About AI Today? A Conversation with Kevin Halbert
What is AI Doing to Our Cognitive Sovereignty? Interview with Author Steve Raju
Is Advertising Getting Worse? Bad Ads, Chuck Norris, and a Billboard that Scored $20 Million
24 Ways to Tell a Story...Without Telling a Story
The Inside Story of How Belief is Manufactured: Confessions of a Professional Conspiracy Theorist
The Surprising Science and Psychology Behind Scent Marketing
We Discuss a Century Old Forgotten Book on Advertising and Why Clarity is Better than Clever
The Truth About AI Writing from Copywriting Legend Bob Bly
How to Build a Personality Brand That Attracts the Right Audience—and Repels the Wrong One
We Teach You How to Start a Cult
The Psychology of the Pour: How To Craft Brand Stories and Captivating Package Design
The 5 Neurochemicals That Trigger Buying Behavior
How Sports Betting Apps Hook Users by Design
7 Greatest Marketing PsyOps of the Last 200 Years
10 ChatGPT Prompt Hacks Only Top 1% of Power Users Know
Why Some Messages Stick, and a Simple Trick that Can Make You More Persuasive
Persuasion Secrets When the Stakes Are High
Make 'Em Laugh: The Secret Weapon in Persuasive Communication
How to Use "Love Triangles" In Marketing Copy
Inside the Robert Collier Letter Book: Timeless Lessons in Persuasive Copywriting
10 Commandments of Con Men, Pickup Artists, Magicians, Hypnotists, Copywriters
6 Scarcity Levers That Attract Affluent Buyers
The Death of Facebook Ads - Interview with Doberman Dan
The Art & Science of Metawar: How to Coexist With AI-Driven Reality Distortion, Disinformation
The Number ONE Trick You Can Use Right Now To Crank Up Your Email Open Rates
Selling Ozzy Osbourne's DNA, Burger King's Gamification Strategy, and Is AI Conspiring to Kill Us?
Pitch Perfect: Inside the Charm of Persuasive AI Voices
The Secret Sauce Behind Cult Followings - Strategies from the Biggest Retailers
Author vs AI – How to Write a Book a Week Without Using AI
AI & SEO: How Artificial Intelligence Is Transforming Search Engine Optimization
Is AI Becoming More Persuasive Than Humans? We Discuss with a Trained Hypnotist
The 15 Most Powerful Cognitive Shortcuts in Persuasion
Puppet Master Persuasion - We Discuss a Field Guide to Everyday Persuasion
We Talk Marketing with Dave Dutton and Build an App with an AI Agent
Persuasion by the Flight - We discuss Hooters Re-Branding, the Best Mercedes Ad, and More
Simple Words You Can Use to Influence And Persuade: Interview with Len Foster
The Secret Methods Used by Government Intelligence Agencies to Detect Lying
What Are the Hidden Risks of Assumptions in Marketing?
Uncovering the Real Drivers of Choice—biases, heuristics, and social influences
Interview with Russ Ruffino, Founder & CEO of Clients on Demand
How to Persuade with Story-Driven Video Marketing
Romancing The Stone: How J. Peterman Turned a Simple Catalogue into a $75 Million Dollar Company
Will A.I. Replace Me? We Talk with Matt Rouse, Author of "Will AI Take My Job"
How Can AI Increase Conversion Rates? Interview with Matthew Stafford
Discussing the Science of Likability: How to Win Friends, and Trigger Attraction
We'll Discuss the Top Digital Marketing Trends for 2025
The Wildest Santa Story You've Ever Heard, and Persuasion Stuff
How to Be more Creative & Make Sales Suck Less - Interview with Dale Dupree of The Sales Rebellion
How to Increase Know, Like and Trust in a Digital World
Thanksgiving Flight of Persuasion
How To Write Killer Persuasive Sales Copy With AI
B2B Influencer Marketing: How to Work With Creators to Generate Authentic and Effective Marketing
The Psychology Playbook to Building a Loyal Tribe of Customers
Persuasion and Horror - Interview with Horror Fiction Author Mark Leslie
5 Steps to Becoming The Most Valued Person In Your Industry
AI Copiloting for Superhuman Copywriting
Black Sheep Ideas to Make Sales Effortless and Aligned
How Copy, UX, and Decision-Making Psychology Turns Words Into Gold
RFK Jr's Hidden Persuasion, How to Get Repeat Business, and More Topics
What Video Game Characters Can Teach You About Conversion
Werewolves, Sneakers, and Why You Should Be More Annoying
We Explore the 48 Laws of Power (and Persuasion)
Unconventional Email Design Approaches that Work Every Time
Pinball Persuasion: How to Attract Customers and Keep Them Talking About You
How He Increased Business by $170K in 6 Months - Interview with David Dutton
Proven Psychological Principles to Give Your Audience the Right Offer, at the Right Time
Interview with Kevin Donlin, The #1 Authority on Real Marketing in a Digital World
How to Turn a $7.95 Paperback Book into A $100 Offer and Other More Persuasion Stuff
How to Create a "Shock and Awe" Experience That Leaves Your Customers Wanting More
Ideas That Influence - Discover Wildly Successful Marketing Ideas That Break Through The Noise
Discussing Dark Persuasion and Brainwashing with Joel Dimsdale
How to Create Funny Video Ads That Don't Suck (and Get More Traffic to Your Funnel)
How We Underestimate Our Powers of Persuasion and Why it Matters - Interview with Vanessa Bohns
AI Marketing and Evangelism -Interview with William Hamilton
How to Overcome Boredom, Attract Engagement and Persuade Others
11 "Made You Look" Secrets to Get Emails Opened and Read
Negative Reverse Selling - The Most Potent Sales Technique of All
Why It Pays to Be Polarizing
Grow Big on a Small Budget: Marketing Solutions That Work - Interview with Stephanie Scheller
What Makes a Great Online Course Today? (Psychology and Results)
The Resurrection of Direct Mail and Getting Base Hits in Marketing Copy
How A.I. Tracks a Gambler's Appetite for Risk - Discussing Persuasion and Casino Marketing with Andrew Pearson
How A.I is Learning to Win Friends & Influence People
Halitosis, Persuasion and Mind-Hijacking Strategies that Work in Sales and Copywriting
Goat Testicles and The Story of John Brinkley, America's Biggest Huckster
Superbowl Ads and Viral Headlines Explained in Just 3 Words
Breakthrough Advertising - How to Borrow Conviction for Your Marketing Copy
How to Revive Older Products. More Breakthrough Advertising ... and Craft Beer
Breakthrough Advertising - States of Awareness and Market Soofistikation
Breakthrough Advertising & How to Channel the Market Forces Which Control Sales
Attention-Grabbing Envelopes, Flying Drone Cameras, Craft Beverages and More
How To Dominate Your Niche in 2024 Through Book Publishing - Interview with Rob Anspach
Why Humor Converts and How to Glitter Bomb Your Enemies
How to Make Yourself "Instantly Relevant" on LinkedIn
Why Font Size Matters and A Simple Letter That Launched a Nine-Figure Business
4 Words That Can Double Your Sales & How to Look at People to Make them Like You More
How the World's Greatest Communicators Convince, Inspire, Lead, and Sometimes Deceive
A Forgotten Email Technique and The Real Process of Decision-Making
Persuasion Tactics the Media Uses to Influence You
How to Piggy Back Current Events and Boost Your Own PR- Interview with Michelle Love
The Magic of Conversational Storytelling - Interview with David Garfinkel
How Elon Musk Uses The Anchoring Effect to Create "Perceived Value"
4 Powerful Persuasion Lessons from Deion Sanders (Coach Prime)
How to Think Like a Mind Reader - Interview with Jonathan Pritchard
A Hypnotic Selling Lesson & How to Get Customer Testimonials with Ease
The Six Figure Client Experience with Special Guest Tom Meitner
Persuasion, Power Positioning And Lessons on Advertising from John Caples
How to Win Followers...and Become a Cult Leader
Jason Aldean, Pickleball and Matching Your Message to Your Market
Is A.I Getting Dumber? Plus Infotainment, Authority, and Powerful Framing to Get Larger Tips
How to Write Persuasive B2B Letters That Command Anyone's Attention (Including CEOs)
SEO and Persuasion - How to Use Search Engine Marketing the Right Way
Hypnotic Selling, Comic Books, Copywriting Swipes and...Craft beer
How to Command Attention and Become the Uncontested Authority in Your Niche
Is This 230 Year Old Hack the Holy Grail of Marketing?
Marketing Actions To Skyrocket Your Brand (with or without A.I.) - Interview with Phil Masiello of CrunchGrowth
ChatGPT is a Liar... and Other Truths About Storytelling, Persuasion and A.I.
Secret A.I. Strategies for Sales Dominance
Social Pressure, Product Positioning and a Simple Commercial that Got 18 million Views in 90 days
What's Behind the Fear-Based Marketing of AI?
A.I Panic Marketing, Humor in Emails and Other Mind Blowing A.I. Stuff
Bud Light, Anti Woke Beer Marketing, Cool Audio Gear, & More ChatGPT4 Stuff
How to Tell Better Stories with AI
The Hidden Persuasion Methods Secretly Used By The Greatest Copywriters of All Time
How to Write Words That Can Sell Anything - Interview with Ken Moskowitz of Ad Zombies
The Secret to Getting Prospects to Click, Open, and Buy
Talking Persuasion, Copywriting, Marketing, Chat GPT and Craft Beer with Guests on Our 300th Episode
Understanding Persuasion and the Balance of Power - Part 2
Understanding Persuasion and the Balance of Power - Part 1
7 Hidden Persuaders - The Episode Most Likely to Be Banned from Existence
11 Email Campaign Ideas To Generate More Sales
We Discuss the Most Persuasive Ads From Super Bowl 2023
A 93 Year Old Persuasion Secret Still Be Used By Top Influencers Today
293: Using AI to Build No-Code SAAS Products - Interview with Mary Kathryn Johnson
292: We Discuss How to Turn ChatGPT Into Your Own Marketing Assistant
291: How Advertising Mad Men Sold Christmas and The Most Successful Advertising Characters
290: 6 Magic Phrases That Persuade & Garner Respect Plus We Discuss ChatGPT - Part 2
289: 6 Magic Phrases That Persuade & Garner Respect Plus We Discuss ChatGPT
288: How This Entrepreneur Built an E-com Brand From Scratch - Interview with Drew Camp
287: Discussing Liver King, John Brinkley and ''The Goat Testicles Solution"
286: How to Use Behavioral Science in Your Marketing Campaigns
285: We Talk Hypnotic Language and Reframing Your Marketing Message
284: 5 Sales Letters Every Marketer Should Know & Study
283: Persuasion, Mind Control and the Concept of Hidden Addictions
282: Persuasion & How to Use Words to Cast Spells
281: How to Make Your Brand Impossible to Resist - We Discuss the Book Fascinate by Sally Hogshead
280: How to Write Story-Based Emails From A to Z - Interview with Bill Mueller
279: Closed Door Notes from Funnel Hacking Live 2022
278: How to Double Your Sales Pipeline in 40 Days - Interview with Kevin Donlin
Dave Dutton: 20 Lessons I Learned From Building 2 MultiMillion Dollar Businesses
277: Outrageous Advertising Ideas to Get Attention
276: How to Increase Perceived Value Through Pricing & Marketing to Grumpy Old Men
275: Mind Hijacking, Trigger Words and the Art of "Grudge Branding"
274: Lessons on Positioning and Persuasion
273: Marketing Lessons from a Serial Entrepreneur
272: How Alfred Hitchcock Used Persuasion Principles to Become the Master of Suspense
271: Lessons on Takeaway Selling and Controversial Advertising
270: The Brain Science behind Persuasion and Selling Mastery
269: Use These Words to Close More Deals...
268: How to Use Interviews As a B2B Marketing Strategy
267: The Most Persuasive Word in the English Language (and the most powerful narcotic)
266: Persuasion Lessons from James Patterson and PT Barnum
265: Marketing Lessons from Top Gun and the Alter Ego Effect
264: How to 10X Your Content Output Without any Extra Hassle or Work
263: How to Pack Your Messages with Persuasive Punch
262: Persuasion, Social Proof and Networking with Millionaires
261: How to Create Powerful Postcard Marketing Campaigns
260: How Mass Mоvеmеntѕ are Created & How They Attract Followers
259: How to Get a Meeting With Anyone & Using the Power of Commitment and Consistency
How to Create Personality in Your Sales Copy and Lessons on Scarcity Marketing
257: A Little Known Secret Ikea Uses to Trick You into Buying More Stuff, Plus How to Sell with Stories
Mind Hijacking : Copy Techniques That Render Buyers Defenseless
255: A Proven System for Converting Prospects Into High Paying Customers
254: The Secret to Content Marketing and How to Sell to People Who Will Gladly Purchase Your Stuff
The Biggest Marketing Lesson From 2022 Super Bowl Commercials
Persuasion in One Sentence - 27 Words That Make the World Do Your Bidding
251: Persuasion and The Big Power of Tiny Connections
250: The Art of Good Beer Branding
249: Covert Hypnosis and Persuasion - The Power of Personalization
248: The Art of Persuasive Packaging
247: Cold Reading, Psychic Persuasion Skills, Postcard Marketing and More
Understanding the Mental Game of Poker - Strategies for Improving Tilt Control, Confidence, Motivation, and More
Interview with Paul Burke, Founder of RentHoop
How to Create an Effective Podcast Adverting Campaign - Interview with Glenn Rubenstein
Interview with Steve Silberberg, CEO of FitPacking
From NFL Player to Outdoor Guru - Interview with Jason Hairston, founder of Kuiu
How to Use Your Self Published Book as a Marketing Tool - Interview with Dr. Judy Morgan
How One Viral Video Led to a Franchise Deal - Interview with Josh York, Founder and CEO of GYMGUYZ
LTM Episode 16 - Interview with Gabe Priyev, founder and CEO of IncentFit
Lessons on Surviving Google's Algorithm Updates - Interview with Leo Welder, Founder of ChooseWhat.com
Snapchat Marketing - Interview with Kaleigh Wiese of Garment Exchange
Episode 13 - Confessions of a Startup: Interview with AJ Fountain Co-Owner of a Dr. Squatch
Episode 12 - The Untapped Power of Contact Marketing - Interview with Kelley Buttrick of KB Voiceovers
How She Made 17 Million in 12 Months Marketing Through LinkedIn
Interview with Troy James, author of The Money Island
How to Create Successful Book Trailers - Interview with Christopher J. Lynch
How to Use a Podcast to Grow Your Business - Interview with Adam Silver Host of Kitchen Sink WP
Publishing & Personal Branding - Interview with Infomercial legend "Matthew Lesko"
Episode 6 - How to Create Uncontested Market Space - Interview with James Gast of SpliceNet
Episode 5 - How They Grew Their Company by Marketing to Pet Owners - Interview with Gene Caballero of Green Pal
Episode 4 - Marketing with Periscope - Interview with Afton Negrea
Episode 3 - How to Use "Influencer Marketing" to Grow Your Business
Episode 2- Interview with Kenny Nguyen of Big Fish Presentations
LTM Episode 1 - First Episode of "Let;s Talk Marketing"