All Episodes

Episode #0137 - Domino's Cut Discounts to Protect Margin. Was It the Right Call

Episode #0136 - How Do You Grow When Customers Want Lower Prices? Four strategies. Four businesses that got it right.

Episode #0135 - Why Pricing Is the Hidden M&A Risk Most Boards Never Plan For: Lessons from the Sigma- Chemist Warehouse Merger

Episode #0134 - The California AI Pricing Lawsuit Every CEO Should Know About. Who Really Owns Your Pricing: Your Business Or Your AI Vendor

Episode #0133 - Can You Explain Your Price Without Looking At Your Competitor

Dear CEO Episode 2 : The Information You Receive About Pricing Has Been Designed By The Wrong People.

Episode #132 - From 1 July Coles Will Have to Justify Their Price, Then They'll Start With Yours

Dear CEO Episode 1 : Your Pricing Problem Is Not What You Think It Is.

Episode #0131 - Is Your Pricing Protecting Margin Or Destroying It

What Bunnings Teaches Suppliers About Margin Loss

The Pricing Lesson Most Suppliers Missed in the Coles Case

Episode #0130 - The JB Hi-Fi Lesson Every B2B CEO Needs to Hear

Episode #0129 - What Bunnings Teaches Us About Pricing Power

Episode #0128 - 13 of 14 Coles Promotions Were Not Genuine. Most Suppliers Would Have Said Yes Anyway.

Episode #0127 - Pricing Transformation Series Part 4: Why AI Pricing Can Accelerate Margin Leakage

Episode #0126 - Why Margins Keep Eroding Even When Companies Raise Prices

Episode #0125 - Pricing Transformation Series Part 3: The Hidden Pricing Problem Inside Most B2B Businesses

Episode #0124 - Pricing Transformation Series Part 2: Sometimes It Is the Pricing Team, and No One Wants to Say It

Episode #0123 - Pricing Transformation Series Part 2: Why Your Pricing Isn't Working — And It's Not Just Because of Your Sales or Pricing Teams

Episode #0122 - Cost Pass Through in Volatile Markets: What CEOs Need to Do Now

Episode #0121 - Margin Management: Why Revenue Growth Isn't Enough

Episode #0120 - Why Price Rises Are Much Harder Than CEOs Expect

Episode #0119 - What is Value Culture?

Episode #0118 - Why Pricing Requires CEO And CSuite Backing

Episode #0117 - What is different in B2B pricing?

Episode #0116 - Q&A On What Optimising The Tail Means

Episode #0115 - Discounting And Price Promotions In Retail Or B2C

Episode #0114 - Who do we think listens to our podcast

Episode #0113 - Pricing advice for start-ups

Episode #0112 - Can pricing save the cinema and movie theatre industry

Episode #0111 - What can business learn from gym pricing?

Episode #0110 - What is a (CRO) chief revenue officer and what should they know about pricing ?

Episode #0109 - How to charge creative industries like graphic designing

Episode #0108 - Should you charge more for beer at a stadium than a liquor store?

Episode #0107 - Paying more to not see ads on streaming services

Episode #0106 - Dynamic pricing in ticket pricing for concerts

Episode #0105 - What we can learn from Rolex pricing

Episode #0104 - Are Brands still valuable to consumers in 2022?

Episode #0103 - The Concept of Building a Pricing Ecosystem

Episode #0102 - Can a pricing IT tool fix B2B pricing

Episode #0101 - Is being made in Australia still seen as a value to consumers in manufactured products

Episode #0100 - What moving from free to paying really means. Difference in freemium vs pay model

Episode #0099 - What to be aware of with surcharging

Episode #0098 - Why Value-Based Pricing is even more important when inflation is rampant?

Episode #0097 - SAAS Pricing and Tiered Pricing options for Online Businesses

Episode #0096 - Introduction to Value Culture

Episode #0095 - Can value based pricing go wrong?

Episode #0094 - What white goods price inflation means in 2022

Episode #0093 - B2B business moving to an equipment as a service

Episode #0092 - Dangers of surcharges and breaking down pricing too much.

Episode #0091 - What to say when procurement ask to see your cost base

Episode #0090 - Will shoppers pay a bit more for a better retail experience

Episode #0089 - How inflation impacts price rise strategy in 2021

Episode #0088 - Mercedes- Benz Fixed Pricing Model

Episode #0087 - We take a look at pricing and the murky world of cigarettes

Episode #0086 - Will subsidies boost demand for domestic tourism?

Episode #0085 - What does a cashless society mean for pricing?

Episode #0084 - Why do so many companies ignore value based pricing?

Episode #0083 - The future of the recorded music industry

Episode #0082 - Cruise pricing strategy in 2021

Episode #0081 - What has pricing to do with house prices?

Episode #0080 - Is the one who pays the boss?

Episode #0079 - Can Unbundling Go To Far?

Episode #0078 - We discuss supermarket promotions

Episode #0077 - Does centralising pricing in another country make sense?

Episode #0076 - How much do pricing professionals get paid?

Episode #0075 - What should you say about pricing to different stakeholders?

Episode #0074 - Intro to price optimisation

Episode #0073 - What the forex market can teach us about cost plus pricing?

Episode #0072 - What makes a great CFO when it comes to pricing?

Episode #0071 - What is the major issue with siloed business structures?

Episode #0070 - What happens when Operations drive pricing?

Episode #0069 - What we really like about the Apple pricing model

Episode #0068 - Are there any good pricing courses in universities?

Episode #0067 - What is the pricing "eureka" moment?

Episode #0066 - You need the right numbers for pricing!

Episode #0065 - Why charging by postcode or zip code can be a bad idea!

Episode #0064 - What approaches can we learn from SAAS?

Episode #0063 - How much should a CEO know about pricing?

Episode #0062 - Can you start optimising prices immediately?

Episode #0061 - What should a marketer know about pricing?

Episode #0060 - Are you really doing revenue management?

Episode #0059 - Can an airline really sell a ticket for $1?

Episode #0058 - Do you need complex IT systems for revenue management?

Episode #0057 - How many people really work in pricing?

Episode #0056 - Oscar Wilde in the pricing department!

Episode #0055 - Why we do not talk about bubbles on Pricing College

Episode #0054 - Can "own brands" - destroy your real brand?

Episode #0053 - Can too many brands damage your business?

Episode #0052 - How brands can help with pricing segmentation

Episode #0051 - Would you pay more for fewer movies to watch?

Episode #0050 - What is the pricing strategy of Netflix

Episode #0049 - What movies can teach us about willingness to pay!

Episode #0048 - You ever meet someone who just has to have a discount?

Episode #0047 - Are there better numbers than 99c?

Episode #0046 - Why do people use 99c and magic number pricing?

Episode #0045 - What does Coke branding aim to achieve?

Episode #0044 - Why Coke kept flat pricing for 75 years!

Episode #0043 - Paying more for soft drinks in hot weather

Episode #0042 - Why planning a pricing role is vital!

Episode #0041 - Problems with a pricing team of One!

Episode #0040 - How many pricing analysts do you really need?

Episode #0039 - Can your business say no to tenders?

Episode #0038 - Your tender team should try to avoid tenders

Episode #0037 - Why tenders destroy value - and your will to live!

Episode #0036 - Is competitor based pricing sensible?

Episode #0035 - Would you pay more for less of a product?

Episode #0034 - Why your food package is getting smaller!

Episode #0033 - How do pricing software tools work for business?

Episode #0032 - Do price match guarantees increase or decrease selling prices?

Episode #0031 - What is a loss leader?

Episode #0029 - What are the options for a business pricing transformation?

Episode #0028 - The biggest frustrations in the pricing community!

Episode #0030 - The skills for a great pricing manager!

Episode #0027 - Can pricing save a bad business model?

Episode #0026 - What is price elasticity?

Episode #0025 - What is loss aversion in pricing?

Episode #0024 - Can a consumer products business go direct?