All Episodes
two & a half gamers — 466 episodes
🎯 Offerwalls Explained: When to Add, How to Segment & the $800-$2,000 eCPM Secret by Felix Braberg
🎮 Clash of Critters: Pokémon from Wish! Coin Looter + Pachinko + Idle RPG
🚨📢 BREAKING NEWS: Stillfront's CEO Steps Down + AdColony Sold for Under $5M + Meowdoku Hits 1.7M DAU
🎮 Full Steam Ahead: The Q1 Steam games that should hit mobile
🎮 Live Review Tetris Block Party: Block + Coin Looter into one liveops machine
🧠 Copy vs Execute: the creative trend everyone's chasing
💰 The $45M/Month Football Game Nobody Talks About: eFootball, EA FC & Dream League Breakdown
How Audiomack Boosted Revenue by 30% with Google’s New Next-Gen SDK
🎮 The 3-Minute playable that pre-qualifies your WHALES!
🧠 What You Send Is What You Get: Signal Engineering and the Future of Attribution with Core Plan
💀 Mo.co DEAD on arrival. Is it time for Supercell tokill Mo.co?
🎯 The DEFINITIVE Guide to D2C in 2026: Real Numbers from 8 Studios
🚨📢 BREAKING NEWS: The Surprise World Cup Winner, Block Blast's $120K/Day Bleed, Supercell's US news
🧠 Playrix just went All-In on AI Creatives: 100+ AI Ads Reviewed
🎮 The 3 Rewarded UA Personas: Reward Hunter, Casual, Gambler. How TyrAds Segments for Profit
💰 Block Out by Grand Games: $300K/Day on iOS Alone & It's About to Overtake Magic Sort
🚨📢 BREAKING NEWS: $3.83B Liftoff, 20% Minigames, $28M UA Financing and Supercell!
🎮 Inside the Mistplay × MyChips Deal: The Rewarded UA consolidation has started! (MAU VEGAS 26)
🎯 How to scale influencer marketing to 8 figures systems across 15 Studios by Marion Balinoff
💰Marble Sort Review: SORT FTW! Voodoo is suddenly doing $1M/day in IAP revenue
🚨📢BREAKING NEWS: Block Blast blasted off the Android store, Steam deck price goes to the moon
💰 Geometry Dash Has 97% Profit Margins: The $30M/Year One-Man show
🎤 MAU Vegas 2026 Recap: Why is MAU a must attend conference?
🎯 Creative Trends April 2026: Volume + 80/20 Creative Strategy FTW!
🚨📢BREAKING NEWS: AppLovin Fingerprinting Exposed, Sensor Tower's M&A, Embracer's $192M Write-Down
🌸 The Pikmin Bloom Anomaly: How a 5-Year-Old game just hit 5x downloads without UA
🎮 Playable Trends April 2026: Puzzle Format, Long Sessions, Recognizable Mechanics
🧠 CloudX just hit 10-20% Revenue Lifts in 90 Days: The First AI-Native Ad stack for publishers
🚨📢 BREAKING NEWS: Royal Kingdom Adds Ads, Playtika Exits Social Casino, Mistplay Buys Mychips
The Mistplay Audience Network: Smartest UA Expansion of 2026! 3X reach, same quality
🧠 MVP UA template AXON: How to set up your Applovin for Success by Matej Lancaric
🌺Cozy Florist Deep Dive: 4,000 AI-Generated creatives in 30 Days
The Attention Budget Rule: why tutorials should teach maximum 3 things at a time
Soft Launch Sonar: 15 New Games, 14 Are Iterations, 1 Is Probably Doomed?!
🎲 Will Coin Master Board Adventure eat Monopoly Go? (Our year-end predictions)
🚨📢 BREAKING NEWS: Record Revenue, Record Layoffs, Why Only 2 Genres Are Actually Winning in 2026
💀 Review Radar #11: 80% of the games we covered are already dead!
💡 How to create new mobile games 101, 2026 edition 😎
💰🚜 How Playrix turned a 17-Year-Old Tycoon into a $45M/Month UA & Match-3 engine
🎲 Dicero: Habby’s biggest bet (And biggest risk?)
🕹️ Playable ads are the most underused growth lever right now
🤖 AI creatives are evolving faster than anyone expected (March 2026 trends)
🚨📢 BREAKING NEWS: Chinese domination, M&A boom, Freecash controversy
👾 Creative Trends March 2026: AI hooks, fake ads, and the infinite iteration machine
How to maximize ad revenue in Tier 4 geos (+Japan bonus) by Felix Braberg
📰 NYT Games Wordle & Crossword: The most PREMIUM audience in gaming
🚨📢 BREAKING NEWS: Unity kills ironSource, Meta lawsuits, AppLovin moves
Butcher Hero Review: The Next Alien Invasion? Not quite yet!
🤑 Top 5 Advanced Ad Placements by Jakub Remiar
💎 Brilliant Sort review: The next Hexa Sort?
🚨📢 BREAKING NEWS: New Ubisoft Mobile Shooter + Layoffs, Layoffs and Closures
🚀 Castle Clashers!: Voodoo’s new HIT is scaling hard
🚨Lily's garden & Loomit: How Top Games Make Money From Ads
🧶 Yarn Loop Review: Puzzle Gold Rush continues with Spyke Games!
Subway Surfers City: Sybo built the Best Ad Placements in Mobile Gaming, then forgot to run UA
🤖 Building a UA reporting agent live, in 15 minutes by Matej Lancaric
🚀 Last Asylum Review: Is this the next Kingshot moment in 4X gaming?
🚨📢 Breaking News: Apple AI money, rewarded roll-up, mobile funding wave
Why Slay the Spire 2 exploded: Review
Influencer Marketing in mobile games actually explained by Marion Balinoff
🐻 SAVED $1.6 mil UA BUDGET! How Super Bear Adventure became a MASSIVE ad revenue game with 0 spent
🚨📢BREAKING NEWS: 15% Google play fees, EA layoffs, Microsoft saving face 🤯
Steam Scanner: Steam hits mobile studios are watching
📈🤌 Why studios now spend 40% on Rewarded UA?
Cell Survivor Review: When UA creative meets hardcore spend depth!
🚨📢 BREAKING NEWS: Fortnite Returns, AI Wars Begin, Netflix Backs Out
How Malpa Games scaled “Boring” puzzle games to millions!
D2C Trends: Apple bringing back fees & Why is that a good thing!
Mobile Gaming OG Akin Babayigit: The real truth about mobile gaming success
🚨📢 Block blast for SALE? Sensor Tower drops Bombshell Report, 4X growth
🚀 War Inc Review: It's not 2018 anymore! Great game, questionable UA & growth.
🎮 How to build playables that actually convert by Matej Lancaric
🤖 AI just leveled up AGAIN. We Tracked 127 AI Ads. The results are insane!
🚨📢 BREAKING NEWS: PixelFlow & Scopely MEGA deal, Unity AI Builds Games?! Meta embeds Manus in Ads Manager.
🎯 Creative trends don’t DIE. They cycle! Quiet influence of Kingshot (January 2026)
🎙️ Mobile Ad Monetization basics: What every studio gets wrong by Felix Braberg
Angry Birds RUSH: Rovio's next $1BILLION mobile game!
🚨📢BREAKING NEWS: Clash Royale Drama, Layoffs, Applovin Q4, Unity Reshuffle 🤯
Dragon traveler Review: The Waifu IDLE RPG doing $500k/day
🎮 ARKNIGHTS: ENDFIELD - Gacha meets factory automation
How Finch turned self-care into a $100M+ game
🚨📢BREAKING NEWS: Gaming Stocks Crash, AI Panic Spreads, Meta Quietly Dominates 🤯
Softlaunch Sonar: Why everyone is cloning Pixel Flow! (and still missing the point)
The soft launch checklist everybody needs to follow by Matej Lancaric
🤬 Meta is NOT back on iOS. We have been FOOLED!
🚨📢 BREAKING NEWS: Mobile stagnates, Monopoly GO Hits $6B, Liftoff files for IPO
🎯 Hunting Sniper Review: Old game, new UA = SERIOUS Money!
🎯 Mobile Ad Monetization Checklist: From Soft Launch to Scale by Felix Braberg
☠️ The end of original creatives: Creative Trends just got darker
🚨📢 BREAKING NEWS: Ubisoft Restructures, IAP Hits $167B, Turkey Keeps Raising, Pokémon Goes IRL
Sandloop review: It looks simple. That’s the point.
New genre leader in cozy games by Jakub Remiar
🤯 AI ads evolved from fake gameplay into full world simulations
🚨📢 BREAKING NEWS: 2026 State of Gaming Marketing, Turkish studio raises big, Meta shuts studios
🚀 Pixel Flow! Review: from 0 to $1MIL+/day in 90 days
🤔 What if games paid players back?
🔨 Forge Master review: Forging $3mil/month Revenue. Legend of Mushroom, westernized!
🚨📢 BREAKING NEWS: Block Blast Hits 70M DAU, Apple Fined €98M, Brazil Forces App Store Changes
↪️ Simple ARROW design FTW. You don't need super high-polished art to make $250k/day!
🧠 MVP UA template: How to set up your Google Ads campaigns for Success by Matej Lancaric
Why short drama is beating games at Engagement & UA (Holywater's Bogdan Nesvit Explains)
🚨📢 BREAKING NEWS: Meta Buys AI Brains, Love & Deep Space Goes Royal, GOG Goes Home
Game Rewiew Radar #10: What happened to these games?
🎙️ Creative & Category Blocking: Save your retention by Felix Braberg
🚀 Our 2026 Mobile Gaming Predictions. No fluff!
🚨📢 BREAKING NEWS: OpenAI Becomes a Platform, AI Eats Consoles, Netflix Goes All-In
🤖 AI Creative trends November 2025: How to spot AI creative?
Steam Wishlist Scanner: The games that matter by Jakub Remiar
The Art of Scaling games: The Creative arms race
🚨📢 BREAKING NEWS: Unity Fee Drama, Netflix vs WB, Casino Games Everywhere 🤯
Creative trends November 2025: Players don’t care. Platforms don’t care. Only performance matters.
Why is mobile mediation broken? Jim Payne: Here is whats next!
JigSolitaire Review: The Jigsaw “Solitaire” ad-monetization monster
🚨📢 BREAKING NEWS: Netflix heartbroken after WB, Disney AI fun, Meta losing $70B 🤯
Sunday City Review: GTA or Casino? Sunday City’s INSANE Onboarding
☠️ Marketability tests are DEAD! Do this instead by Matej Lancaric
⏰ D2C is the highest ROI strategy in mobile right now & the clock is ticking! Are you ready?
🚨📢 BREAKING NEWS: PIF running out of cash? Applovin surge, Kingshot explosive growth
🐷🧶 Unravel Master’s success explained: 25 key insights on modern Hybrid-Casual design
The next evolution of Roguelites is finally here by Jakub Remiar
Ball X-Pit Review: The Most Innovative Game of 2025?
🚨📢 BREAKING NEWS: JamCity in trouble, Unity Vector fun & Playable Ads = $124B Market?!
West Game II Review: Is cloning Kingshot enough?
😱 Only 14 of the TOP Grossing 100 Games use Ads by Felix Braberg
The ultimate AI creative breakdown: Why Western studios are late & who dominates the meta?
Unity & Epic Join Forces. What It Really Means & Apple MiniApps Explained. NO 💩 TL;DR News Navigator
Level Devil Review - NOT A TROLL GAME! haha really? Solo Dev, Millions of Installs. Profit!
🧠 MVP UA template: How to set up your Meta campaigns for Success by Matej Lancaric
💥 Creative THEFT era has begun. Direct 1:1 stolen ads perform 4-5x better. Would you run them?
Supercell's New "BOAT GAME" - First Impressions. Cool Idea or Dead on Arrival?
Why are sticker albums taking over? From Royal Match to Mid-Core by Jakub Remiar
Legend of Elements Review: Legend of Mushroom 2.0, but 3D. Did it work?
Chaos Zero Nightmare Review: 20 Systems in 7 Minutes & players love It
💰 8 Tips to Boost Your Q4 Ad Revenue by Felix Braberg
Monopoly Bingo Review: The most underrated genre in mobile gaming
🧠 Sudoku Master Review: The 6,000-Ad War Between Hungry Studio & Miniclip
Creative optimisation 101
🐶 X-Clash: The Fake UA funnel & Fake Ads Masterclass. How to 10x your revenues?
🎮 Huntopia: The $100K/Day Idle RPG that monetizes everything. Literally everything!
🎮 The 2 product trends that rule Mobile Games in 2025 by Jakub Remiar
🏰👠 The Tower GD Masterclass Review: The ultimate Cinderella story
🎮 Habby finally SPEAKS: The template evolves! First-ever Habby Western interview
🇨🇳 AI trends n Mini-Games: MVP in 2 weeks. 80% of Chinese mini-game developers already use AI
🎮💰 Triumph’s Story: From Brick Breaker to the $100Mil
🚨 EMERGENCY EPISODE 🚨 Is EU’s Digital Fairness Act REALLY killing Free-to-Play games?
💰 Mini-Games = Mega Revenue: Inside China’s gaming revolution
🤖 Ignore AI Ads now, regret it in 2026: AI creative trends
🎮 Megabonk: The New roguelite phenomenon EXPLAINED
💰 Ad Monetization Trends - Prison games take over by Felix Braberg
🚂 Full Steam Ahead: Steam Games That Could Be Mobile Hits (Q2 2025)
Coin Sort Review: The Hybrid Puzzler smarter than HexaSort
🥳 Humor + Storytelling FTW! Creative trends in Mobile games - August 2025
Best Rovio game we’ve seen in years: Soft launch Sonar September 2025
Minigames Gold Rush: The $7B Opportunity western devs missed by Lemon Choi
Game Review Radar #9: The Curse of the podcast strikes again. Or maybe not!
🌾 Little Farm Story: SayGames’ New #1 Title. The Ad Simulator Farming.
The 4 Generations of Rewarded Ads: Personalization + LiveOps = The Future of Offerwalls
Galaxy Defense Review: Bang Bang Survivor in space. Jakub’s Prophecy Still Unfulfilled!
Acecraft review: Retro Cartoons + Hardcore Gacha. Collectible Albums just hit Midcore!
(Live Case Study) AdMon for Beginners: Full Setup Walkthrough by Matej & Felix
✈️ Epic Plane Evolution: The $150K/day Hypercasual comeback
🤯 Creative trends July 2025: Jonas Brothers, LEGO + Gucci in Mobile Ads? Yes, Really.
Vietnam’s Rise Is the most inspiring story in Gaming by Felix Braberg
Wool Craze Story: The most annoying yet money printing game of 2025
🚗 Car Match Review: A 9/10 Product With with 3/10 UA Strategy = Heartbreaking 💔
💥 Clash Royale’s $57M Comeback: Players cry pay-to-win, Supercell cries $2M a day by Jakub Remiar
💸 UA financing Secrets: Scale your game without selling your soul
💵 Your competitors are mediating D2C payments for more margin. Are You? Use this hack!
Why most Soft Launches FAIL ❌ And how to avoid the trap by Matej Lancaric
🐳🔫 Inside Mech Assemble: AI Memes, Skibidi Toilets & $170K/Day
🚁 How War Drone 3D Hits $65K/day mainly with Organics, not UA. Warfare drone game from Miniclip!
The Walled Garden Stack: Why No New Mediation Platform Has Survived Since 2017 by Felix Braberg
Tiles Survive Breakdown: FunPlus goes full Century Games
Game Analytics 101: Why waiting "One more week" can kill your game!
📊 Chart Compass: State of Mobile Revenue 2025 - What’s Actually Moving the Needle by Jakub Remiar
Granny: The untapped goldmine of horror games on mobile! How Granny Broke YouTube & TikTok?
The Real Story Behind Tasty Travels’ Meteoric Rise: Merge, Monetize, Repeat!
State of the Brutally Honest UA Q2 by Matej Lancaric
Inside $500M/Year Bending Spoons: TikTok Trends, Viral videos, UA & Paywall Science
Live Game Review - Hole People by Rollic Games
🐎 Uma Musume Pretty Derby: Best Progression System in Mobile & Why should everybody play Umamusume
🎬 Creative Trends June 2025: Why AI, ASMR & Copy-Paste Are Redefining Mobile Ads
Knit Out’s Turkish Blueprint: Rollic Games scaling puzzle games Like a PRO
Stop Ignoring these 6 ad placements in 2025 by Felix Braberg
Uma Musume Pretty Derby: All YOU need to Know! Full Breakdown
FPS Strike Ops: Modern Arena gameplay breakdown - PvP Offline Shooter FTW!
How to 10x Your Revenue in a Tough Market by Paul West
Why Habby Dropped Hybrid Casual? Is Wittle Defender too deep for Global Scale?
Raid Rush Review: If you miss Battle.net tower defense, Raid Rush is your new addiction.
Inside In-App Ads: Past, Present, and What’s Next?
Carnival Tycoon’s Playbook: From Idle to Social Casino
Puzzle & Dragons: Five Billion $$$ Made, Zero Influence in the West
One bad integration, $20,000 gone in minutes. Fraud is real! Rewarded UA is not dying, it’s evolving
The BitLife Blueprint: 7 Years Old & Still Crushing it
🎬 Creative Trends May 2025: AI Madness, Celebrity Overload & the Death of Originality?
The Real OG Jane Whittaker Unfiltered: 44 years in gaming, Alien vs Predator & Why fun still wins
Screw Master 3D Live Review: 15% D30 retention & 80k+ daily revenue? The real hybrid casual KPIs
Review radar #8: From Stable Dinosaur to Revenue Rocket. Podcast curse broken!
MAU'25 Live Special: The Bold New Era of Rewarded Gaming & UA in 2025
🧩 Can Century Games Crack the Match-3 Puzzle Genre? In Match3 genre, only the bold survive!
🔥 The Art of Scaling Applovin UA & Admon: A Deep dive
MAU'25 Live Special: The App Store Monopoly Is Cracking. Are You Ready?
🚨Lands Of Jail: Prison SIM meets 4X strategy. It's Frozen City + Whiteout + Toy Factory & scaling
Full Steam Ahead: How Steam trends influence Mobile games?
Applovin MAX mediation: Step-by-Step Walkthrough for beginners by Felix Braberg
🧩 Word Search Explorer Review: $168K/Day From Ads Alone. No IAPs Needed
⚠️ The Industry’s Dirty Little Secrets: Confessions from the UA Underground
📊 Is 24-Month Payback the New Normal? Real ROAS Benchmarks Revealed!
🎭 Drama Pops Review: Why short drama could be the future of Mobile Entertainment?
💥 The latest WTF ads pushing the creative envelope: Creative Trends You’ll Regret Missing April 2025
🧠 The Ultimate Gacha System Breakdown: What Every Game Designer Should Know by Jakub Remiar
Disney Solitaire Review: Playtika's Genre Expertise meets SuperPlay execution
🚨 EMERGENCY EPISODE🚨 Game over, Apple? What you need to know & do NOW!
We Played Dreamy Room. It’s Brilliant, Hard, and Makes $27+ million a year in ADS!
How to Set Up Meta AdROAS Campaigns: Step-by-Step Guide for UA Teams
💰 $400 MIL/Year Genesis: Like Voodoo, but for apps and bigger. App industry’s secret blueprint
Why Casual Games Are Rethinking Interstitial Ads? Ad Monetization is Getting Smarter (Finally)
Ad Monetization Secrets: Top Mobile Games Printing $$$ in 2025
How Chess.com became a $500M Business?
DC: Dark Legion Is NOT a 4X Game – And That’s a Big Problem. No Soldiers. No Strategy. Just Gacha.
Web Shops make up 30% of game revenue in 2025. Here’s how to build yours!
🎮 Matching Story review: The 2-Year Soft Launch That Turned Into a $100 Million Match-3 Success
The Secret Sauce Behind $30M/Month Mobile Hits 🧪 Creative trends in Mobile Games - March 2025
How to Unlock Hidden Ad Revenue in Google AdMob. Step-by-Step Walkthrough by Felix Braberg
From VR Meme to Mobile Empire 👑 How I Am Cat & I am Security Took Over TikTok AND App Stores
🎮 Kingshot's Insane Genre Mix Explained! How Century Games’ New 4X Hooks Players & Payers
Your Ads Are Boring! 5 Inspiration Tricks to Ignite Your Creative Strategy by Matej Lancaric
Screwdom 3D Is PRINTING MONEY! 💸 Vietnam’s Game Devs Just Raised the Bar
Top Girl meets Last War! Last Z: Survival Shooter review
Mastering Effective Spend Depth in Gaming by Jakub Remiar
Supercell's Mo.co: Exciting new global launch. Is this the next billion-dollar game?
Softlaunch Sonar #8 - Exploring the Latest Game Releases & Innovations
A Human-Centric Approach to Mobile gaming industry by Ömer Yakabagi
Exploring Match Villains: A New Contender for THE Casual Throne
The Art of Scaling Games: When to scale your game?
A Beginners Guide to Ad monetization: The Fundamentals by Felix Braberg
Who is Tripledot & what do they do? The History, games portfolio & estimated profits
Love & Deep Space: The success of Otome Games. A very heavy RPG with dating mechanics & ASMR systems
Revolutionizing Video Production & AI UGC with Poolday.AI
Vita Mahjong Game Review: Ads in Gaming? Yes!
Rise of Vietnam: Mobile Gaming Boom—Key Players, Winning Strategies & What’s Next
Publishing 101: What Game to Build, Why, and Which Publisher is Right for You by John Wright
Goods Puzzle Sort Challenge Review: Innovative Puzzle Game
Candy Crush Solitaire: The Solitaire Showdown on a Gaming Battlefield
2.5 gamers x Live AM(F)A #8 - Ask Me Anything
Creative Trends in Mobile gaming - January 2025
Key aspects for Mobile Game Growth in 2025: UA, speed, monetization & globalization with Airbridge
A Beginners Guide to UA: The Fundamentals by Matej Lancaric
Cracking the 4X Code: Billion Dollar Strategy (2.5gamers x GameMakers crossover)
Ad placements & Admon trends in Mobile Games: January 2025
Exploring Pokemon TCG Pocket's Revenue Trends by Jakub Remiar
Game Review Radar #7: All-time highs! Random pundits think Balatro is dead. Think twice!
High Seas Hero Game Review: Navigating through Scaling Challenges
How Ads increase IAP & Subscription revenue by Felix Braberg
Unlocking the Secrets of Color Block Jam: The New Puzzle Sensation
Project R.I.S.E Alpha Test First Look: Gameplay & impressions! What's next for @supercell ?
What payback should I aim for? Mastering CPI & LTV in Mobile Gaming by Matej Lancaric
Block Blast Review: What is behind 40 million DAU & 1 million/day revenue?
*Emergency Episode* TikTok is Banned in the US! Now what?
Creative Trends in Mobile Games - December 2024
Product trends for Mobile Games in 2025 by Jakub Remiar
Magic Sort Review: The Next big thing in gaming. Or is it?
Dark and Darker Review: Unique blend of survival & extraction
The Evolution of Mobile Advertising Explained: How to make Ad revenue by Felix Braberg
Inspector Budget: UA Trends, Top Advertisers & Gaming Market December 2024
Exploring Path of Exile2: Pay for Convenience & Comfort
Top 10 Gaming Predictions for 2025: What to Expect by John Wright
Softlaunch Sonar #7: The Evolution of CPI Testing in Gaming
Blossom Sort Game Review: Exploring the Future of casual games
How to conquer the farming games market? Minigames FTW. Implement or die by Matej Lancaric!
Creative Trends in Mobile Gaming - November 2024
Match3 Games Market Overview: Mechanics, Monetization, Trends, UA & Creative Strategies for Success
How to increase your profitability with Cross-promotion? A step-by-step guide with Gonçalo @ Boombit
Royal Kingdom Game Review: The Art of Level Design in Puzzle Games Genre
Ad placements & Ad monetization trends in Mobile Games - November 2024
Top Girl game review: Idle Game made with AI meets 4X genre!
Archero 2 Review: The Evolution of gaming & Habby template perfection
Dark War Survival Review: If Whiteout Survival & Last War had a baby. This is it! And it's a Zombie
Triple Match City: New Evolution of casual (Match 3D) games
Revolutionizing UA & Product Reporting in Gaming! Feat. Kohort & Deconstructor of Fun
Playdoku Block Puzzle & Colorwood Sort: Burny Games Live Review with Anatolii Henis
Creative trends in Mobile Games - October 2024
Pokémon TCG Pocket: Exploring a Billion Dollar Nostalgic Journey
Age of Empires Mobile: Nostalgia Meets Modern Gaming (ehm, modern 4X strategy games)
My Supermarket Simulator 3D: The ultimate shop simulator game that makes serious money!
Supercell's Project R.I.S.E Update: Gameplay Review with new features & improvements
Capybara GO! Defining a new genre: Social Casino RPG! Another Mobile Sensation by Habby
New ways of monetization with Bright SDK
All in Hole: A Stolen Voodoo's lunch. A new (hybrid) casual game on the horizon
Hexasort: Unpacking the $500k/day revenue success. A new era of casual & puzzle games!
Creative Trends in Mobile Games - September 2024
Soft launch Sonar #6: Is Capybara GO the next big hit from Habby?
Saying NO to Millions revenues?! Balatro: Power combo of Poker & Solitaire.
Cup Heroes: Voodoo's new hybridcasual hit making $160k/day! Steady growth w/ adplacement excellence
Reelshort Review: Redefining genre & . Next step for Netflix Games?
Game Review Radar #6: The sea of Unfortunate Sharkfins! Exploring Game Updates and Trends
Ad placements & Ad monetization trends in Mobile Games - September 2024
Diversifying your Mobile Game UA with Influencer Marketing (real data included)
Elder Scrolls Castles: Flop with the most successful iteration of this core gameplay
Creative trends in mobile games - August 2024
Deadlock Valve's new game revealed: It's a shooter, NOT just MOBA.
Offline games - No WIFI games: The most profitable game in the world
WeChat Mini-Games: Exploring the World of Mini-Games with Lemon!
Impulse Brain Training games: A hyper scaling app masquerading as a brain training
Office cat Idle Tycoon Live Review: $125k/day revenue with 80k/day spend = nice profit w/ Seok Kang
Lucky Defense Success: Will it conquer the West? A New Tower Defense hitting the charts
2.5 gamers x Live AM(F)A #5 - Ask Me Anything with Filippo De Rose
Squad Busters *BIG NEW* update: No more Pay to Win. No gacha, no money!
Idle Outpost Zombie Apocalypse Review: (down)scaling?
Creative trends in mobile games - July 2024
Inside Stormgate with Tim Morten: In-Depth Live Review & Gameplay with Insights
How to create high performing AI statics? Top 6 Ad placement inspiration in last 30days
Softlaunch Sonar #5: More Whiteout survival-like games coming!
ChinaJoy 2024 POV: WeChat mini-games, the speed of game development & Impressive market growth
Is Zenless Zone Zero FLOP or NOT?
10+ billion installs x Azur Games Review live: Launching hypercasual with long ROAS
2.5 gamers x Live AM(F)A #4 - Ask Me Anything @ July 18 6 pm CET
Project RISE review: Supercells *NEW* Rogue-lite Game is in pre-alpha!
Banana Special: Exploring the Potential, Mechanics & Popularity of the Banana Game with/ Joseph Kim
Creative Trends in mobile gaming - June 2024
June's Journey: A party to die for - The power of community-driven content in gaming!
Chrome Valley Customs Live review: How to decrease CPI in Match3 genre? The Success of Xzibit in UA!
Top Creatives & Advertisers with Game Review Radar!
Solo Leveling: Arise - Depth of Content & Progression Layers Exploring the Predatory Monetization
Bytro Live: The Home of Grand Strategy Games & innovative TikTok UA approach
Wood Nuts & Bolts Puzzle: Highly challenging & demanding match puzzle game
Star Wars: Hunters - The Waste of potential & Flaws A.K.A the honest review
Total Battle War Strategy: $600k/day revenue 4X genre success with innovative onboarding
Match Factory! A Major hit with positive advertising by Peak games
BangBang Survivor $600k/day revenue: One step closer to West or just a clone of Doodle Magic?
How to grow IAP revenue by 375%? SayGames Special with Anton Volnykh
Screw Jam success story: How to reach $250k/day revenue? Innovative & satisfying hybrid casual game
Zombie.io global launch case study: A Midcore game with complex gameplay & wide range of features
Helldivers 2 Special: Why is it so good? Second Galactic War Begins! New major Order!
Supermarket Simulator Mobile: Why is it so popular? Start your own Supermarket now! (#109)
CTV Special: Connected TV Ads examples Unpacked with Arthur from Vibe.co. Ideal customer for CTV?
From Hypercasual to Hybridcasual - The Supercent story. Iterative nature & Admon w/ UA in grey zone
Squad Busters is Pay to Win: True or False? LEAKED Global Launch strategy. Big game review! (#107)
Brawl Stars' UA & Creative Strategies, Game Review Radar, GAM not dead yet? (#106)
Merge Games Market History & Full Overview: Travel Town no.1 Merge game & Gossip Harbor case studies
AFK Journey: A Highly Polished & Innovative RPG Game, captivating storytelling with stunning visuals
Is TikTok UA for teenagers? Soft launch sonar #4, Importance of Bid Floors, top Creatives in March
Legend of Mushroom's Success: 150+Mil IAP revenue in 4 months? Social features, guilds, UA & Admon
4X (R)evolution part2. Last War: The biggest 4X in 2024! Crucial UA integration into core-loop
UA trends, TikTok, building communities for power users: Doubl3Tap x 2.5gamers crossover
Hybrid casual Twisted Tangle: 85% purchase revenue driven by iOS growth? Everything is possible!
4X (R)evolution part1. Top Heroes: Idle RPG or 4X strategy game? (#99)
Mobile Gaming OG Eric Futoran: (Scopely) War stories, Algorithm Manipulation, Growth strategies, ANR
Voodoo super growth w/ Alvaro Duarte: How to 10x IAP revenue in 2 years? Margin!
Stash Special: loyalty programs, well-made web shops, frictionless user experience
We are Warriors live Review: Ad juggernaut, creative depth, balancing difficulty & progression, UA
Xsolla special: Apple's updated EU payments, DMA regime, new fees & requirements, web shops
Gamesforum Live Special w/ Adam & Gus: Rewarded play, AI in game development. Are UA managers lazy?
Brawl Stars to the Moon? A monetization deepdive! GameMakers x 2.5 gamers crossover
PGC Live Special w/ John Wright: Hybrid casual is a stepping stone! Quality over quantity
3 life changing UA tips from 2023, how to revert ad apocalypse? Review Radar vol 3 (#95)
Special: Investing in Mobile Games w/ Ignacio Monereo. When to approach VC?
Apple vs Epic Special: 27% fee, new guidelines & creative solutions with workarounds
Pocket Champs live review: Exceptional growth, Clever game design, Ads playbook w/Arthur Michel (94)
Is Monopoly GO profitable? GameMakers x 2.5 gamers crossover
Hybrid casual Tower War: The evolution of core gameplay, growth & creatives, admon excellense (#93)
The Hunt for hybrid casual, Captain Hook of Creatives, Google Apocalypse (#92)
Unfolding Doodle Magic Wizard vs Slime: CPIs, missed admon opportunities, systems & vectors (#91)
Supercell's Clash Mini Softlaunch: Game design, UA & Creative review (#90)
Voodoo Block Jam 3D Hybrid casual story: Is Voodoo a Rising Phoenix? (#89)
Zenless Zone Zero: First look! Everything we know from Closed Beta (#88)
Creative trends Q3, Merge mansion Japan, Admon tips, Habby: Souls review (#87)
From Hypercasual to Hybridcasual - The Estoty Portfolio story (#86)
5 tips for killer UA, Soft launch Sonar vol3, Black Friday secret admon tips (#85)
Warcraft Rumble: Deep dive into game's complexity, spend depth, systems, vectors, UA & creatives (#84)
Supercell's Mo.co: First look! New game in closed beta - not even in soft launch yet
Top Troops Global launch case study: Game design, Ad monetisation & UA review (#82)
China Special West to East: market situation, cultural adaptation, publishing, UA & creatives
Alien Invasion hybrid casual story: Full Game design, Ad monetization, UA and creatives review (#81)
How to pick Admon partners, Ads library bonanza & research, Game review radar vol2 (#80)
Mr.Autofire live review w/ Miikka Ahonen: User Acquisition, Creatives, Game design, Admon (#79)
Unity Special no.3: The reckoning. They are sorry, but the trust is gone!
The mystery case of My Perfect Hotel - A New hybrid casual framework for Idle Arcade (#78)
Unity Special no.2: Boycott - Developers Fight Back in the mediation war
Unity Special: From $200/month fee to $187k. Death kiss to (small & hypercasual) developers
Empire Takeover - 4X Hybridcasual review: UA, Creatives, Ad monetization, Game design (#77)
Gamescom Live Special: Creative trends, iOS measurement, Hollywood inspired games, UA channel mix
From hypercasual to hybridcasual - The Homa Games story (#76)
Creative trends Q2 2023, Soft launch sonar Q2, Moloco for ad monetization (#75)
Monopoly GO review: CPI estimations, Revenue growth, Genre comparison, Monetization & design (#74)
Meta Aggregated Event Measurement, Harry Potter flop in the West, Admon apocalypse tests (#73)
South Korea Live Special: Market Review, Marketing strategies, UA channels, Creatives & Top games
From hypercasual to hybridcasual - The SayGames story (#72)
Google CMP update, Google Ad transparency, Tiktok AI script generator, Game review radar (#71)
Diablo IV special: Gameplay & game design review, Pay for comfort, Path Of Exile comparison
From hypercasual to hybridcasual - The Voodoo story (#70)
Creatives end cards arms-race, why is soft launching in US a terrible idea? Night crows review (#69)
Top5 mobile gaming launches special: GameMakers x 2.5 gamers live crossover
Supercell's Floodrush: First look! UA, Admon & game design review & Squad Busters comparison (#68)
Boost your UA with channel diversification & high performing creative frameworks w/ Mistplay (#67)
Squad Busters: First look! MOBA or hybrid casual? New Supercell game in Soft launch. (#66)
Triple Tile vs. Triple Match 3D showdown! In-depth UA, creatives, Admon, Game design review (#65)
Creative trends Q1 2023, Mobile games Soft launch Sonar, Meta enhanced interaction in admon (#64)
Admon smoky backroom, Midcore UA step up with Viva La Dirt League, Honkai: Star Rail Review (#63)
Call of Dragons review - 4X strategy games deep dive, User acquisition & Game design breakdown (#62)
Legend of Slime review - User Acquisition, Creatives, Ad monetisation, Game design deep dive (#61)
How to reduce ANR's & crashes, organics improvements, ASO, SDK utopia & Manuel Prueter (#60)
11 UA & Creative tips, 🦩 unleash your inner UA flamboyance (#59)
SSSnaker global launch & Habby metagame framework full UA, Creatives, GD & Admon review (#58)
Deep-dive into Google Privacy Sandbox. Same disaster as Apple ATT? When is it happening? (#57)
Frozen City vs Whiteout Survival, ad monetisation potential, UA, creatives & GD review (#56)
Deep & actionable SKAN 4.0 breakdown with Eran from Singular. What to expect from SKAN 4.0? (#55)
two & a half gamers session #54 & Eric Kress - Everything is dead & new frontier of game development
two & a half gamers session #53 - Eversoul, a trending waifu game with full GD, UA, Admon review
two & a half gamers session #52 - Admon gossip corner, Unity expensive bug, APS, Google 3 placements
two & a half gamers session #51 - Live Special @ Gamesforum Barcelona
two & a half gamers session #50 - Deep analysis of the current web3 market, implications & future
two & a half gamers session #49 - How to leverage User Churn Prediction? Why is it important?
two & a half gamers session #48 - Could Frozen City earn 80% more revenue? Full UA, Admon, GD review
two & a half gamers session #47 - Creative trends 2023, 1 year anniversary - kudos to you
two & a half gamers session #46 - Deconstruction of App businesses from UA, GD & Admon perspective
two & a half gamers session #45 - (ironic) predictions 2023, is next year the end of sexists ads?
two & a half gamers session #44 - New creative strategy from CN, UA winner of 2022, games update
two & a half gamers session #43 - How to approach new game development & see new trends in gaming
two & a half gamers session #42 - Sexist ads admon side, Gold & Goblins full UA, Admon, GD review
two & a half gamers session #41 - Stop with sexist ads, Q4 Admn round up, Goddess of Victory review
two & a half gamers honest interviews #5 - Rafael Vivas (How to monetise digital items?)
two & a half gamers session #40 - Q4 Live ops tips, Q4 UA Budget optimisations, Admon bidder updates
two & a half gamers session #39 - How to do a game review? Rush Royale full UA, GD, Admon analysis
two & a half gamers session #38 - Q4 Admon pro tips, Survivor.io clone Heroes vs. Hordes, TikTok SPC
two & a half gamers session #37 - Marvel Snap global launch case study UA, GD, Admon view
two & a half gamers honest interviews #4 - Erik Gloersen (Why is the company vision important?)
two & a half gamers session #36 - Google AdROAS campaigns, Admon Exchanges, Survivor.io update
two & a half gamers session #35 - Charge Champions in SL, Facebook UA tech checklist, Amplify update
two & a half gamers session #34 - Low budget UA, Sheep a Sheep game in China, APS Update, Amazon UA
two & a half gamers session #33 - The UA (r)evolution, from fake ads to fake core gameplay in games
two & a half gamers session #32 - Global launch games like a pro, Playrix GL rumour, Google updates
two & a half gamers session #31 - survivor.io redemption story, You scaled your game, now what?
two & a half gamers session #30 - survivor.io global launch case study UA, GD, Admon view
two & a half gamers session #29 - how to scale your mobile game, CPI vs LTV, Amazon gamescom rumours
two & a half gamers session #28 - Admob bidder uplift update, how do hypercasual games make money?
two & a half gamers session #27 - Unity - Applovin bomb, Zynga gambling, worst career mistakes
two & a half gamers honest interviews #3 - Sophie Vo (How to motivate your team?)
two & a half gamers session #26 - Unpacking Google ads "disaster", ASA Today's new ad, Google <3 MAX
two & a half gamers session #25 - Does Ubisoft give a F! about mobile games? GD, UA & Admon analysis
two & a half gamers session #24 - 1 year after IDFA Apocalypse. State of the UA, Admon & retargeting
two & a half gamers session #23 - How to do a proper game performance audit? UA, Admon & GD
two & a half gamers session #22 - How to predict game performance? What is Tilting Point's secret?
two & a half gamers session #21 - How to run efficient UA on TikTok? TikTok's explosive growth
two & a half gamers session #20 - The Ants creative analysis. Which visual theme has the lowest CPI?
two & a half gamers session #19 - The King info Leak, 5 Game design tips to level up your game
two & a half gamers session #18 - How could King make 30% more revenue? Full UA, GD & Ads analysis!
two & a half gamers session #17 - the creative framework, tips for inspiration, recession & games
two & a half gamers session #16 - 7 Ad monetisation secrets how to make more revenue
two & a half gamers session #15 - Can UA save your game? Does your game need UA? UA for beginners
two & a half gamers honest interviews #2 - Elena Egorova (Can you even M&A bro?)
two & a half gamers session #14 - How to read Ad mon data for beginners? ATT & player segmentation
two & a half gamers session #13 - Rovio making $2.6M/year more from ads & more efficient UA? Full analysis!
two & a half gamers session #12 - Metacore 65M loss, Niantic 1 hit wonder, Industry conference guide
two & a half gamers session #11 - How to increase game revenue by 35% with Narrative design
two & a half gamers honest interviews #1 - Joakim Achren
two & a half gamers session #10 - How to save millions with marketability tests? Fake ads going nowhere rant!
two & a half gamers session #9 - How to increase AdARPDAU? How Adnetworks make money? Admonetisation fundamentals Q&A
two & a half gamers session #8 - Game design fundamentals & AMA. When to kill a game?
two & a half gamers session #7 - Is Axie infinity dead? LTV in crypto gaming & web3 UA/marketing
two & a half gamers session #6 - Supercell rant, why do fake ads work? UA fundamentals Q&A
two & a half gamers session #5 - Surprise crypto comments & How to tackle soft launch stages?
two & a half gamers session #4 - How to soft launch a mobile game Ad monetisation Perspective
two & a half gamers session #3 - Is Roblox evil mega corp or money making machine?
two & a half gamers session #2 - UA & Creative trends 2022, Microsoft <3 ATVI, TOP10 gaming M&A
two & a half gamers session #1 - Casual intro, love/hate relationship towards predictions 2022