All Episodes
WFA's Better Marketing Pod with David Wheldon — 53 episodes
Ep 52: Andrew Tindall on defining creativity and why emotion matters for effectiveness
Ep 51: Opella's Alberto Hernandez on the commercial payback from curiosity, courage and purpose
Ep 50: 50 episodes in David Wheldon reflects on conversations with the world’s top marketing minds
Ep 49: Google's VP Global Ads Dan Taylor: "AI is more of a leadership than a technology challenge"
Ep 48: Judy Smith on why "be who you say you are" is the only crisis playbook that matters
Ep 47: HP's Antonio Lucio on leading through a CEO transition, an AI surge and 4 layers of disruption
Ep 46: Grab CMO Cheryl Goh's playbook on how to 'cross swim lanes' for commercial impact
Ep 45: Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review
Ep 44: Rory Sutherland on fat-tailed marketing and why creativity outperforms efficiency
Ep 43: Magnum Ice Cream's Leyal Eskin Yilmaz on Unilever, Minecraft ice cream and cultural relevance
Ep 42: On story, strategy and stealing attention with marketing guru Seth Godin
Ep 41: On marketing as the bridge between consumer and business with Marcel Marcondes, AB InBev
Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers
Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose
Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF
Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark
Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan
Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon
Better Marketing Pod 2023 key learnings
Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo
Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo
Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg
Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard
Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
Ep. 21: On brand building within the football industry with Roel De Vries
Ep. 20: On diversity and cultural relevance with Susan Akkad, The Estee Lauder Companies
Ep. 19: On using creativity to transform the industry with David Droga
Ep. 18: Cannes special with Rupen Desai
Ep. 17: Cannes Special with Matt Brittin
Ep. 16: On the science of marketing with Professor Byron Sharp
Ep. 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
Ep 14: On lessons learnt in Asia with David Porter
Ep.13: On creativity with Sir John Hegarty
Ep.12: On marketing in Africa with First Bank of Nigeria's Folake Ani-Mumuney
Ep.11: On sustainability with Reckitt's Sonia Thimmiah
Ep.10: On digital platforms and the cookieless world with "The Ad Contrarian" Bob Hoffman
Ep. 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
Ep. 8: On making an iconic doll relevant again with Mattel's Lisa McKnight
Ep.7: On sustainability and courageous marketing with Unilever's Conny Braams
Ep.6: On humor and catching the 'F-train' with General Mills' Ivan Pollard
Ep.5: On digital transformation with L'Oréal’s Lubomira Rochet
Ep.4: On next-generation marketing with Mastercard's Raja Rajamannar
Ep.3: In conversation with Sir Martin Sorrell
Ep.2: On marketing in times of Covid with Jon Wilkins and Paul Kemp-Robertson
Ep.1: On Diversity & Inclusion with Belinda Smith and Jerry Daykin