Second Act: How They Launched A Second Successful Business

In this episode of Shopify Masters, Angela and Steve Watts of Veldskoen Shoes share their ways of validating a market fit, managing ad spend, and number one tip for navigating the effects of COVID-19.

Episode 271 of the Shopify Masters podcast, hosted by Shopify, titled "Second Act: How They Launched A Second Successful Business" was published on May 5, 2020 and runs 53 minutes.

May 5, 2020 ·53m · Shopify Masters

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Summary

In this episode of Shopify Masters, Angela and Steve Watts of Veldskoen Shoes share their ways of validating a market fit, managing ad spend, and number one tip for navigating the effects of COVID-19.

Episode Description

In this episode, you’ll learn from two entrepreneurs on how they used their experience from successfully launching one ecommerce store in to quickly launching another business in a completely different industry.

Veldskoen Shoes sells ethically and sustainably made shoes from South Africa.

For more on Veldskoen Shoes and show notes: https://www.shopify.com/blog/veldskoen-shoes-paid-marketing

Tune in to learn

How to scale ad spend from $1,000 to $30,000 per month
What is browse abandonment and why is it important to set up email flows for it
Why recency is the most valuable attribute to know ∫about your customer

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