The One Data Insight That Doubled This Brand’s Sales

In this episode of Shopify Masters, Randy Williams of Tally & Twine shares how he turned a sketch into his first prototype, built out a successful crowdfunding campaign, and doubled annual sales through data analysis.

Episode 369 of the Shopify Masters podcast, hosted by Shopify, Shuang Esther Shan, titled "The One Data Insight That Doubled This Brand’s Sales" was published on February 22, 2022 and runs 30 minutes.

February 22, 2022 ·30m · Shopify Masters

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Summary

In this episode of Shopify Masters, Randy Williams of Tally & Twine shares how he turned a sketch into his first prototype, built out a successful crowdfunding campaign, and doubled annual sales through data analysis.

Episode Description

You will learn from a founder who went from watch collector to watch brand builder and how he and his team scaled the business through crowdfunding, social ads, and data analysis.

For more on Talley & Twine and show notes: https://www.shopify.com/blog/talley-and-twine-data?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn:

The process of designing and finding the right manufacturers
How data analysis helped to double Tally & Twine's sales
Why having a mindset that's open to challenges and failures is essential for scaling

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