Why Telling Stories is More Important Than Ads
In this episode of Shopify Masters, Micki Krimmel of Superfit Hero shares her approach to building a community, how she shares inspiring and inclusive stories, and what has helped her to grow her business.
Episode 247 of the Shopify Masters podcast, hosted by Shopify, titled "Why Telling Stories is More Important Than Ads" was published on November 5, 2019 and runs 52 minutes.
November 5, 2019 ·52m · Shopify Masters
Summary
In this episode of Shopify Masters, Micki Krimmel of Superfit Hero shares her approach to building a community, how she shares inspiring and inclusive stories, and what has helped her to grow her business.
Episode Description
Roller derby wasn’t just a workout for Micki Krimmel, it offered a sense of empowerment and community. The sport inspired Micki to start Superfit Hero, an inclusive and body-positive apparel line to make everyone feel welcomed in the fitness world.
In this episode of Shopify Masters, Micki Krimmel of Superfit Hero shares her approach to building a community, how she shares inspiring and inclusive stories, and what has helped her to grow her business.
For more on Superfit Hero and show notes: https://www.shopify.ca/blog/superfithero-storytelling
Tune in to learn
- Why they decided to start selling fitness apparel in the roller derby niche
- How non-product focused content turns prospects into customers
- Why it’s important to release more products
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