PODCAST · business
Born to Build
by Born to Build Media
Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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Youth Aren’t the Problem, They’re the Solution - Anton Cuyler, Sozo
In this Born to Build episode, Anton Cuyler shares how a calling led him from the UK to Vrygrond — and how a simple youth initiative grew into the Sozo Foundation, transforming young lives through education, skills, and opportunity.We unpack the realities of building in a deeply challenged community, the moment that nearly made him walk away, and why Sozo believes youth aren’t the problem — but the solution.It’s a powerful conversation about purpose, resilience, and building something that truly changes lives.Chapters:(00:00) Welcome & Anton’s Calling(01:24) Leaving the UK & Stepping Into the Unknown(05:57) Arriving in Vrygrond & Finding Purpose(14:19) From Youth Club to Sozo Foundation(17:46) Why Life Skills Matter as Much as Technical Skills(24:17) A Near-Death Experience That Changed Everything(31:05) Becoming Part of the Community(34:38) Youth as the Solution to Unemployment(35:54) Building Access & Breaking Down Barriers(41:01) Dignity, Ownership & Transformation(45:53) Measuring Success: Jobs, Growth & Sustainability(50:30) From Empathy to Action — What We Can DoCheck them out:https://sozo.org.zaAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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They Pivoted Their Startup… and 10X’d Growth - Adrian Hope-Bailie, Fynbos
In this episode of Born to Build, Adrian Hope-Bailie shares his journey from early web development and global fintech roles to building Fynbos, a platform helping South Africans take control of their savings and investments. He unpacks the pivot from a global digital wallet to a locally focused investment platform, and the realisation that most people don’t need complexity, they need clarity and confidence.We dive into the psychology of money, why so many people struggle to take action even when they know what to do, and how Fynbos is simplifying personal finance through guidance, automation, and trust. It’s a practical and honest conversation about building in a complex industry, staying long-term focused, and creating products that genuinely help people.Chapters:(00:00) Welcome & Adrian’s Background(01:30) Early Entrepreneurship & Building sarugby.com(06:00) Entering the World of Payments & Fintech(10:00) From Digital Wallet to Fynbos Money(15:05) The Pivot to Savings & Investment Accounts(18:30) Exploring Ideas That Didn’t Work(21:45) The Real Problem: Confidence with Money(24:30) From Guidance to Execution(26:30) Building for the South African Market(31:30) The Future of Personal Finance & AI(36:10) Building Trust in Fintech(39:30) Growth Through Referrals & Customer Delight(42:30) Lessons from Building a Company(46:00) Work, Life & Founder Balance(47:10) Rapid Fire QuestionsCheck them out:https://fynbos.moneyAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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Why “People Buy From People” Still Wins in Sales - Mel Martin, Sales Intel
In this insightful interview, sales strategist Mel Martin shares her journey from shy introvert to sales expert, her innovative AI-powered sales training program, and practical tips for entrepreneurs to boost their sales. Discover how to build confidence, generate leads, and leverage human skills over tools for long-term success.Chapters(00:00) Introduction to Sales and Personal Journey(02:32) Transitioning from Sales to Coaching(05:19) The SPRINT Program Explained(08:26) Key Sales Strategies for Entrepreneurs(11:02) Building Confidence in Sales(13:49) Human Skills vs. Tools in Sales(15:14) Starting a Business: Sales Strategies(17:36) The Role of AI in Sales(20:18) Simplifying Sales with AI(23:18) Celebrating Wins and Building Habits(26:13) Rapid Fire Questions and Closing ThoughtsFind them here: https://salesintel.co.zaAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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Making (Parent) Sense - Meg Faure, Parent Sense
Meg Faure didn’t set out to build a tech startup — she set out to help parents. But when she saw the scale of confusion and overwhelm facing modern families, she knew her work needed to go beyond the consulting room.In this episode, Meg shares how she transitioned from occupational therapist to founder of Parent Sense, building a parenting app rooted in science, empathy, and trust. We talk rapid product development during COVID, fundraising as a female founder, the tension between clinical integrity and commercial growth, and why purpose — and team — carry you through the hard seasons.Chapters:(00:00) Introduction to Parent Sense and Meg Faure's Journey(01:09) Transitioning from Clinical Practice to Tech(05:05) Building the First Version of Parent Sense(10:38) Balancing Technology with Human Touch(13:25) Navigating Business Decisions in Early Childhood Development(17:19) The Challenges of Fundraising and Leadership(24:58) Finding Purpose and Support in Tough Times(28:13) The Vision for Future Generations(30:24) Impact of COVID on Child Development(32:51) Lessons Learned and Surprises in the JourneyCheck them out: https://parentsense.app/About Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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Hacking Human Potential: Inside the Mind of an EdTech Builder - Peter Turner, Beeline
In this conversation, Sam and Peter Turner discuss the innovative approach of Beeline, a company that leverages AI to transform corporate training for frontline workers. Peter highlights the shortcomings of traditional training methods and explains how Beeline's platform can streamline the instructional design process. They explore the use of WhatsApp as a delivery channel for training, emphasising the importance of conversational learning. Peter also shares insights on measuring competency, building a sustainable startup culture, and the overarching goal of maximising human potential.Chapters:(00:00) Revolutionising Workplace Learning(03:51) The Power of AI in Training(09:06) WhatsApp as a Learning Tool(11:54) Competency Verification in Training(18:01) Building a Sustainable Startup(22:18) Maximizing Human Potential(27:38) Rapid Fire InsightsCheck them out here: https://www.beeline.lifeAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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Under Construction - Week 15
Under Construction is the real, unfiltered story of building a business while it's actually being built. 🚧No fake 'overnight success' stories here, just raw progress, messy middle moments, and the behind-the-scenes grind of turning an idea into something real. Each episode dives into what's working, what's breaking, and what's being rebuilt (again). Think of it as a front-row seat to the entrepreneurial process: honest, scrappy, and always a little under construction.
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How a Devastating Fire Sparked a Sustainable Energy Solution - Vincent Mosebe, Mosebe Enterprise
Vincent Mosebe shares how a devastating shack fire in 2020 became the spark behind Mosebe Enterprise — a mission-driven startup creating affordable, sustainable power solutions for underserved communities. He opens up about overcoming limiting beliefs, building products through real community listening, and why leadership means developing people before technology. Vincent also reveals his ambitious vision for the Mosebe Academy.It's an honest, deeply inspiring conversation about purpose, resilience, and building innovation where it's needed most.Chapters(00:00) Vincent’s Early Life in Vrygrond(01:38) The 2020 Shack Fire That Sparked a Mission(03:26) Founding Mosebe Enterprise & Early Self-Doubt(05:49) Overcoming Limiting Beliefs and Finding Purpose(06:57) Building Tsepho V1–V3: Innovating Through Community Feedback(10:51) Real-World Impact in Off-Grid Communities(12:31) Why Mosebe Uses E-Waste & the Sustainability Vision(15:43) The Challenge of Scaling a Township-Based Enterprise(17:58) Leadership Lessons: Purpose Over Ego(19:24) Hiring Youth & Providing Opportunities(20:27) Vincent’s Background & Self-Taught Engineering Journey(22:27) Project Helix: AI, Drones & Life-Saving Innovation(25:04) Advice for Young Mission-Driven Entrepreneurs(26:25) Redefining Success Through Impact(28:05) Vincent’s Bold Vision for Africa’s Innovators(29:25) Rapid-Fire: Build Fast or Build Right?(31:41) Closing Reflections & GratitudeCheck them out: https://www.mosebeenterprise.co.za/About Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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Under Construction - Week 9
Under Construction is the real, unfiltered story of building a business while it's actually being built. 🚧No fake 'overnight success' stories here, just raw progress, messy middle moments, and the behind-the-scenes grind of turning an idea into something real. Each episode dives into what's working, what's breaking, and what's being rebuilt (again). Think of it as a front-row seat to the entrepreneurial process: honest, scrappy, and always a little under construction.About Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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From Journalism to Marketing Mastermind - Buhle Lindwa, Lindwa Communications
In this Born to Build episode, Buhle Lindwa shares how her journalism roots shaped her storytelling-first approach to digital marketing, the leap of faith that launched Lindwa Communications, and the lessons learned in the messy first year of business. She opens up about working alongside her sister, helping clients grow with purpose, launching LC Academy, and how faith sustains her through burnout.It’s a grounded, inspiring conversation about visibility, courage, and building businesses that uplift others.Chapters:(00:00) Welcome & Buhle’s Journalism Roots(01:58) The Spark Behind Lindwa Communications(03:48) The Leap of Faith & Early Risks(06:04) Hard Lessons from Year One(07:33) Building a Business With Her Sister(11:22) Client Wins & Meaningful Metrics(17:21) Why LC Academy Exists(24:33) Digital Transformation in Africa(31:15) Burnout, Faith & Sustaining Healthy Leadership(34:41) Advice to Founders & Final ReflectionsCheck them out: https://www.lindwacommunications.comAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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Barefoot shoes made with soul - Nicole van Besouw, Common Tread
What if your child’s shoes were quietly shaping their posture, balance, and long-term development?In this episode, Sam sits down with Nicole van Besouw, co-founder of Common Tread, the South African barefoot shoe brand born in a small home workshop and built with heart, craftsmanship, and purpose. Nicole shares how her occupational therapy background, her husband’s engineering mind, and their family’s own needs sparked a brand helping kids move the way nature intended. From early prototypes to scaling production, global demand, and the gritty realities of building a handcrafted product business — this is a story full of soul, grit, and grounded wisdom for any founder building with meaning.Chapters(00:00) Welcome & Nicole’s Origin Story(01:04) How Common Tread Was Born(02:24) What’s Wrong With Most Kids’ Shoes(04:36) “Made With Soul” — The Heart Behind the Brand(07:20) The Science of Barefoot Movement(11:18) Building Products That Grow With the Customer(14:38) How OT + Engineering Shaped Their Design(18:51) Scaling Craftsmanship(21:39) Early Challenges & Money Struggles(26:58) Lessons, Growth & Staying in Their Lane(33:19) A Customer Story That Changed Everything(35:26) The Future of Common Tread(37:21) Rapid Fire & ClosingCheck them out: https://www.common-tread.comAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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Under Construction - Week 7
Under Construction is the real, unfiltered story of building a business while it's actually being built. 🚧No fake 'overnight success' stories here, just raw progress, messy middle moments, and the behind-the-scenes grind of turning an idea into something real. Each episode dives into what's working, what's breaking, and what's being rebuilt (again). Think of it as a front-row seat to the entrepreneurial process: honest, scrappy, and always a little under construction.About Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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Under Construction - week 6
Logo reveal!!! 🎨Under Construction is the real, unfiltered story of building a business while it's actually being built. 🚧No fake 'overnight success' stories here, just raw progress, messy middle moments, and the behind-the-scenes grind of turning an idea into something real. Each episode dives into what's working, what's breaking, and what's being rebuilt (again). Think of it as a front-row seat to the entrepreneurial process: honest, scrappy, and always a little under construction.About Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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From Chaos to Clarity with the Entrepreneurial Operating System - Phillip Mcelu, MCE Solutions
What happens when a founder decides to run his business on EOS and actually sticks with it? Phillip Mcelu, founder of MCE Solutions, takes us inside the systems, people, and mindset behind building a tech business that works with precision. A grounded, practical look at what it means to lead with clarity and scale with discipline.Chapters:(00:00) Intro — From the Ground Up(01:03) Early Spark: From Cape Town Kid to Computer Builder(04:13) An Accidental Entrepreneur(06:51) Early Hurdles: Wearing Every Hat(12:15) Getting Legit: Tax, Compliance, and Professionalizing(14:23) Discovering EOS (Entrepreneurial Operating System)(19:00) Implementing EOS at MCE Solutions(23:17) Defining the 10-Year Vision(28:17) Measuring What Matters — The Scorecard(32:21) Traction in Action — Rocks, Routines & Accountability(39:54) Boundaries, Focus & Saying No(43:02) Advice for Builders: From Technician to Entrepreneur(46:40) Closing Thoughts & Takeawayshttps://www.mcesolutions.co.za/About Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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Under Construction - Week 5
Under Construction is the real, unfiltered story of building a business while it's actually being built. 🚧No fake 'overnight success' stories here, just raw progress, messy middle moments, and the behind-the-scenes grind of turning an idea into something real. Each episode dives into what's working, what's breaking, and what's being rebuilt (again). Think of it as a front-row seat to the entrepreneurial process: honest, scrappy, and always a little under construction.About Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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Can Tech Fix Government? - Ashley Skippers, GovERP
In this conversation, Sam interviews Ashley Skippers, the founder and CEO of GovERP, a platform aimed at modernising government operations in South Africa. Ashley shares his journey from a technical background in banking to founding GovERP, driven by frustrations with existing government processes. He discusses the challenges of building a business in the public sector, the importance of subject matter expertise, and the integration of AI into their solutions. Ashley emphasizes the significance of hiring the right people and balancing technical and business roles as a founder.Chapters:(00:00) Introduction to GovERP and Ashley Skippers(01:17) Ashley’s Journey into Government Tech(03:52) The Spark Behind GovERP(06:14) Building GovERP: Early Days and Challenges(08:36) First Customers and Transition to Business Owner(10:30) Taking the Leap: Resigning from Full time employment(12:51) Overcoming Initial Challenges(14:08) Unique Challenges in Public Sector ERP(16:58) Success Stories from GovERP(18:55) The Importance of Subject Matter Expertise(20:35) Team Dynamics and Hiring Practices(22:23) Balancing Technical and Business Roles(24:21) Sales and Marketing Lessons Learned(26:52) Barriers to Scaling ERP in Government(29:03) Integrating AI into GovERP(33:16) Building Local AI Solutions(34:12) Leadership and Vision for GovERP(37:49) Finding the Right Business Partner(41:23) Lessons in Leadership(43:30) Advice for Aspiring FoundersCheck them out: https://goverp.co.zaAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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Under Construction - Week 4
Under Construction is the real, unfiltered story of building a business while it's actually being built. 🚧No fake 'overnight success' stories here, just raw progress, messy middle moments, and the behind-the-scenes grind of turning an idea into something real. Each episode dives into what's working, what's breaking, and what's being rebuilt (again). Think of it as a front-row seat to the entrepreneurial process: honest, scrappy, and always a little under construction.About Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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Startup, scale-up, acquired - The Libryo Story Part 3, Raising Capital with Malcolm Gray
Malcolm Gray, co-founder of Libryo, joins Born to Build to unpack the real story behind raising capital and growing a mission-driven startup. He shares what it took to win over investors, the emotional highs and lows of the journey, and the leadership principles that guided Libryo from idea to acquisition. A must-listen for founders navigating growth, grit and purpose.Chapters(00:00) Introduction to Libryo's Journey(01:19) The Birth of Libryo and Early Conversations(02:17) Funding and Capital Raising Strategies(06:23) Transitioning from Corporate to Startup(09:17) Investing in Libryo: A Personal Journey(12:19) Early Funding Rounds and Challenges(16:42) Pitching and Securing Initial Investments(20:19) Navigating the Seed Camp Experience(25:23) The Impact of the £950,000 Seed Round(27:45) Friends and Family Investments(30:57) The £1.45 Million Seed Extension Round(34:29) The Bridge Round and Its Importance(37:58) Understanding Convertible Notes(41:13) The Emotional Journey of Exiting Libryo(46:57) Final Reflections on Capital RaisingCheck out: libryo.comAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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Under Construction - Week 3
The big reveal! In this episode I reveal what it is that is under construction... Under Construction is the real, unfiltered story of building a business while it's actually being built. 🚧No fake 'overnight success' stories here, just raw progress, messy middle moments, and the behind-the-scenes grind of turning an idea into something real. Each episode dives into what's working, what's breaking, and what's being rebuilt (again). Think of it as a front-row seat to the entrepreneurial process: honest, scrappy, and always a little under construction.About Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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Startup, scale-up, acquired - The Libryo Story Part 2, Garth Watson
In this conversation, Sam chats with Garth Watson, co-founder of Libryo, about the company's culture, foundational principles, and the journey of building a successful remote-first business. They discuss the importance of intentional culture, the role of fun, the concept of 'margin calls', and the significance of hiring the right people. Garth shares insights on how God and community play a role in Libryo's culture, as well as the importance of regular team interactions through stand-ups and events like Big Week.Chapters:(00:00) Introduction to Libryo and Its Founders(02:18) The Importance of Culture in Libryo(05:50) Foundational Principles and Their Development(09:13) Principle: Have Fun, Make Money, Do Something Good(13:27) Principle: Margin Call and Life Balance(21:14) Principle: They Must Be a Dude(25:54) Principle: Household vs. Family Culture(28:48) The Concept of a Household in Business(34:27) The Role of God in Company Culture(44:50) Building Connections: Weekly Stand-Ups and Big Week(53:14) Surprising Principles: The Impact of Faith on BusinessCheck out: libryo.comAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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Under Construction - Week 2
In this conversation, Sam reflects on the metaphor of building a cathedral to illustrate the importance of long-term vision in business and community development. He emphasizes the need for businesses, particularly in Africa, to create jobs and uplift communities, while also sharing his personal conviction to build ventures that align with his faith. The discussion highlights the transformative power of small to medium-sized enterprises (SMEs) in fostering economic growth and social change.Link to the article mentioned: https://www.linkedin.com/pulse/my-childrens-children-samuel-cloete-mxodfUnder Construction is the real, unfiltered story of building a business while it's actually being built. 🚧No fake 'overnight success' stories here, just raw progress, messy middle moments, and the behind-the-scenes grind of turning an idea into something real. Each episode dives into what's working, what's breaking, and what's being rebuilt (again). Think of it as a front-row seat to the entrepreneurial process: honest, scrappy, and always a little under construction.About Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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Startup, scale-up, acquired - The Libryo Story Part 1, Pete Flynn
From start-up highs to near collapse and back again.Peter Flynn, co-founder of Libryo, joins Sam to share the unfiltered story of building a company through vision, chaos, and courage. .. from its humble beginnings to a global acquisition. Real lessons in leadership, resilience, and what it means to keep building, no matter what.This is part 1 of 3 where we look at the Libryo story from different angles. Chapters:(00:00) Introduction to Libryo and Its Founders(02:36) The Journey from Environmental Law to Libryo(06:32) The Role of Malcolm Gray in Libryo's Founding(11:10) Building the Librio Platform: From Idea to Execution(17:38) Cultural Foundations and Principles of Libryo(21:19) The Challenges of Leadership and Trust(27:51) Navigating the COVID Crisis and Its Impact(37:21) Personal Reflections and Lessons Learned(39:47) The Acquisition by ERM and Its ImplicationsCheck out ERM Libryo: https://libryo.comAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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Under Construction - week 1
Welcome to the first episode of "Under Construction". Here I talk about the start of my entrepreneurial journey... how I'm documenting everything through this vlog. I reflect on my past jobs, what pushed me to start my own thing, and why I believe small and medium-sized businesses are so key to tackling unemployment in Africa. I try to keep everything as raw and unedited as possible because I want it to be transparent and real... a way to hold myself accountable while figuring out what it actually takes to build a business.Under Construction is the real, unfiltered story of building a business while it's actually being built. 🚧No fake 'overnight success' stories here, just raw progress, messy middle moments, and the behind-the-scenes grind of turning an idea into something real. Each episode dives into what's working, what's breaking, and what's being rebuilt (again). Think of it as a front-row seat to the entrepreneurial process: honest, scrappy, and always a little under construction.
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How a Nairobi Makerspace Ended Up Building Raspberry Pi Boards - Kamau Gachigi, Gearbox
He's helping Africa move from consuming tech to creating it.In this conversation, Dr. Kamao Gachigi shares his journey from academia to entrepreneurship, highlighting the importance of industrialization for economic development in Africa. He discusses the founding of Gearbox, a makerspace and hardware accelerator in Kenya, and its mission to empower innovators and entrepreneurs. Dr. Gachigi explains the pivot to a for-profit model in partnership with Europlacer, focusing on high-mix, low-volume electronic manufacturing. He also emphasizes the significance of partnerships, values, and the future of manufacturing in Africa, while identifying opportunities for entrepreneurs in the region.Chapters:(00:00) Introduction to Dr. Kamao Gachigi and Gearbox(01:02) The Journey to Industrialization in Africa(07:10) Challenges in Everyday Kenyan Life and the Birth of Gearbox(15:40) Early Days of Gearbox and Types of Innovations(24:15) Pivoting to a For-Profit Model with Europlacer(26:31) The Journey of Manufacturing Circuits(31:11) Partnerships and Collaborations in Manufacturing(34:26) Metrics and Customer Relationships(41:07) The Future of Manufacturing in Africa(42:30) Opportunities for African Entrepreneurs(46:09) Shifting Perspectives on Entrepreneurship(47:35) Admiring African Founders and Their ImpactCheck them out here: https://www.gearbox-europlacer.comAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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Funding, freshness & free range: What it takes to build a local food grocer - Brandon Bayman, The Barn
In this conversation, Sam and Brandon Bayman discuss the inception and growth of The Barn, a values-led grocer and eatery in George, South Africa. Brandon shares insights into the challenges of starting a food retail business, the importance of customer experience, and the strategies for sourcing local products. He emphasises the significance of cash flow management, building a positive company culture, and the lessons learned as a founder. The discussion also touches on future growth opportunities and advice for aspiring entrepreneurs.Chapters(00:00) Introduction to The Barn and Its Mission(01:36) The Journey Begins: Opening The Barn(06:54) Creating a Unique Customer Experience(11:03) Managing Cash Flow in the Early Stages(13:02) A Day in the Life of a Founder(16:10) Building a Positive Company Culture(17:06) Sourcing Quality Products(20:25) Lessons Learned as a Founder(22:57) Future Growth Opportunities(25:01) Advice for Aspiring Values-Led Entrepreneurs(26:26) Investments That Pay Off(28:14) The Cost of Waste in Food Retail(30:10) Proud Products and Community Impact(31:40) Courage in Food Retail(32:59) Closing Thoughts and Rapid Fire QuestionsCheck out the Barn here: https://localbarn.co.zaAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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Rewriting the rules of entrepreneurship education - Sandras Phiri, Pranary Business School
In this conversation, Sam and Sandras Phiri discuss the transformative approach of Pranary, an AI-focused business school that emphasises practical education over traditional academic methods. Sandras shares his personal journey from computer science to entrepreneurship, highlighting the gaps in conventional business education and the importance of real-world application. They explore the philosophy behind Pranary, the significance of customer feedback, and the role of AI in modern business practices. Sundras also outlines the milestones achieved by Prannery, the AI Business Mastery program, and the future of entrepreneurship in Africa, emphasizing the continent's potential to lead in AI solutions.Chapters00:00 Introduction to Pranary and Its Mission02:53 The Gap in Traditional Business Education05:57 Entrepreneurship: Nature vs. Nurture09:15 Pranary's Practical Approach to Learning12:09 Bridging Global Trends with Local Execution14:36 Milestones and Growth of Prannery17:35 AI Business Mastery Program Overview23:46 Harnessing AI for Everyday Operations25:54 Practical Deliverables in AI Education28:16 Elevating Credibility with Pitch Decks32:10 Mindset Shifts in Entrepreneurship35:20 First Steps for Seasoned Entrepreneurs in AI40:33 Lessons from the Entrepreneurial Journey41:55 The Future of Pranary and Business Education43:47 Bold Predictions for Africa's Business Landscapehttps://www.pranary.comAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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19
Is coaching the missing piece in your business growth? - Harry Welby-Cooke, ActionCOACH
In this episode of Born to Build, Sam sits down with Harry Welby-Cooke, the powerhouse behind ActionCOACH South Africa, to reveal why business coaching is the secret weapon of thriving entrepreneurs.From his leap out of corporate banking to building Africa's most impactful coaching network, Harry shares hard-hitting truths, success stories and practical tips to help founders scale faster, work smarter and reclaim their lives.🔥 If you’ve ever wondered "Do I need a coach?" - this episode might be your answer.Chapters:(00:00) From Corporate Refugee to Business Coach(03:38) Understanding the Value of Business Coaching(06:21) Investment vs. Cost: The Coaching Mindset(09:11) Measurable Improvements in Business(12:18) Real-Life Success Stories(16:22) Choosing the Right Coaching Program(18:31) Breaking Free from Overwhelm(20:24) The Role of a Coach(22:26) Identifying Blind Spots(25:12) The Bottleneck: The Business Owner(26:31) Self-Assessments and Their Impact(29:05) Building Sustainable Systems(32:44) Restoring Control and Wellbeing(35:47) Next Steps for Founders(38:27) Advice for New Entrepreneurs(40:34) Rapid Fire Questionshttps://www.actioncoach.co.zaAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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18
Meet the AI that finds your next employee - Sasha Knott, Job Crystal & Crystal AI
In this conversation, Sasha Knott, Global CEO of Job Crystal and Crystal AI, shares her entrepreneurial journey from waitress to tech leader, discussing the challenges and triumphs of building a recruitment platform that integrates AI with human empathy. She emphasises the importance of finding the right team, navigating funding, and balancing technology with the human touch in recruitment. Sasha also reflects on leadership lessons learned over her 25 years in the industry and offers insights into the future of recruitment and common hiring mistakes.Chapters:(00:00) The Entrepreneurial Journey Begins(03:29) Transforming Recruitment with AI(06:38) Challenges in Building Job Crystal(09:30) Funding Strategies for Startups(12:19) Navigating VC Funding(15:09) Building AI in Recruitment(18:16) Balancing Tech and Human Elements(21:12) Leadership Lessons in Scaling Businesses(24:16) Balancing Team Dynamics and Cash Flow(25:58) The Importance of Mentorship in Business(28:06) Decision-Making in Uncertain Times(30:34) Leadership Qualities in a Fast-Paced Environment(34:37) The Future of Recruitment: AI and Automation(37:50) Common Pitfalls in Recruitment Practices(41:20) Personal Insights and Reflections on Leadershiphttps://jobcrystal.comAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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17
Stop the scroll: Lisa Aspeling on storytelling that sells - Anago Marketing
In this episode of Born to Build, Sam speaks with Lisa Aspeling, a serial entrepreneur and marketing strategist, about the importance of storytelling in branding, the process of crafting a clear brand story, and the significance of building trust with customers. Lisa shares her insights on creating engaging content that resonates with audiences, the innovative journey of launching the Flower Cafe during the pandemic, and the essential elements of building a content strategy for SMEs. They also discuss common pitfalls in branding, the future impact of AI on human connection, and the value of community through initiatives like Founders Cafe.Chapters:(00:00) The Power of Storytelling in Business(06:12) Crafting a Clear Brand Story(12:44) Building Trust and Brand Strength(18:33) Creating Scroll-Stopping Content(26:38) Performance Techniques in Marketing(28:21) Authenticity in Branding(31:27) Innovative Solutions During Crisis(36:00) Building a Content Strategy(38:24) Common Pitfalls for SMEs(41:20) The Future of AI and Human Connection(46:22) Creating Community Through Founders Cafe(52:05) Rapid Fire Insightshttps://anagomarketing.co.zaAbout the podcast:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they’ve overcome, and what keeps them building their business. It’s honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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16
From street snack to nutrition hero: TenX Nutrition fighting malnutrition in Kenya - Fabio Rappenecker
In this episode of Born to Build, Sam speaks with Fabio Rappenecker, co-founder and CEO of TenX Nutrition, a social enterprise in Kenya that is transforming the traditional street snack, Mandazi, into a nutritious food option to combat malnutrition. Fabio shares his journey from Germany to Kenya, the challenges of bootstrapping a startup, and the importance of understanding local culture and consumer needs. The conversation delves into the innovative approach of fortifying Mandazi with essential nutrients, the strategies for distribution, and the metrics for measuring impact. Fabio emphasizes the significance of nutrition security and the potential for future product expansion, all while providing valuable advice for aspiring entrepreneurs.Chapters:(00:00) Introduction to TenX nutrition and its mission(01:08) Fabio's journey to Kenya and passion for nutrition(03:10) Transforming mandazi: a traditional snack into a nutritional powerhouse(06:48) Nutritional balance and market viability of Mandazi Power(10:02) Understanding nutrition security vs. food security(11:46) Distribution strategies: roadside shops and consumer engagement(14:42) Initial market entry and growth strategies(18:47) Team dynamics and cultural integration in Kenya(22:26) Bootstrapping challenges and scaling confidence(24:20) Expansion plans and operational logistics(26:33) Measuring impact: success metrics for TenX nutrition(28:44) Future aspirations: expanding product lines(31:07) Advice for entrepreneurs: embrace action and learning(32:35) Rapid fire questions and closing thoughtshttps://tenxnutrition.com/About Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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15
From Workshop to Dream Homes: Inside Wayne Ballard's Coastal Kitchens Journey
What does it take to turn a passion for design and craftsmanship into a thriving business? In this episode of Born to Build, we sit down with Wayne Ballard, founder of Coastal Kitchens in Cape Town. Wayne shares his journey from humble beginnings to building a bespoke kitchen and furniture business that is trusted and admired. We dig into the early struggles, the big wins, the importance of craft, and the lessons that keep him pushing forward. If you are an entrepreneur or dream of starting something of your own, Wayne's story will inspire you to keep building.Chapters:(00:00) Introduction and Wayne's backstory(00:40) Starting Coastal Kitchens and early vision(06:41) Business challenges and defining moments(12:20) How the design process works(16:08) What makes a bespoke kitchen special(23:38) Memorable client projects(31:43) Lessons in leadership and resilience(32:00) Future vision for Coastal Kitchens(34:15) What keeps Wayne motivated(36:20) Rapid fire questionshttps://coastal-kitchens.co.zaAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they’ve overcome, and what keeps them building their business. It’s honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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14
How Koa Academy is reimagining education and online learning - Lauren Anderson, Koa Academy
What does it take to leave a career in public health and build one of Africa's fastest-growing online schools? In this episode of Born to Build, Lauren Anderson, CEO and co-founder of Koa Academy, shares the bold vision, creative grit, and practical steps behind reimagining modern education. From early funding wins to smashing myths about online learning, Lauren takes us inside the journey of scaling Koa to 700 students while keeping the learner experience at the heart of every decision. Whether you are building a school, a startup, or your next big idea, this conversation will inspire you to think bigger and build smarter.Chapters:(00:00) Welcome and guest introduction(00:55) From public health to starting an online school(06:50) Founding Koa and the meaning behind the name(08:27) Reimagining modern education(14:09) A day in the life of a Koa student(18:35) Busting myths about online schooling(23:07) Scaling to 700 students sustainably(36:01) Securing venture capital funding(37:34) Winning the 2023 MEST Africa challenge(39:41) Overcoming the biggest challenges(41:41) What's next for Koa(44:10) Advice for entrepreneurs(46:20) Rapid fire questionsFind them online: https://www.koaacademy.com/ About Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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13
The sauna on wheels making waves at Cape Town's beaches - Jari Salminen, ShuShu Sauna
Sauna's are becoming a thing on Cape Town's shores. In this episode of Born to Build, we meet Jari Salminen, a Finnish-Canadian carpenter with sauna in his soul, who's heating up Cape Town's coast one wood-fired session at a time. Discover how Jari brought the deep-rooted Nordic sauna experience to South Africa's beaches, overcame unexpected business challenges, and built a brand that's as calming as it is bold. This is a story of culture, craft, and carving out a niche, literally.Chapters(00:00) Welcome and introduction(00:45) Growing up with sawdust and sauna(04:45) A family legacy sparks a fresh idea(10:09) Designing and building the mobile sauna(14:20) Bringing Finnish sauna culture to South Africa(17:39) Choosing beach locations and weekly rhythm(20:48) The wellness benefits of heat and cold(26:09) Cold plunges and personal extremes(28:08) Overcoming business challenges(32:39) Busting sauna myths and best customer moments(36:31) Vision for the future and expansion(37:35) Where to find and follow ShuShu(38:22) Rapid fire questionsCheck them out here:https://shushusauna.comAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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12
Socks made her jump Feat. first into business - Chelsey Wilson-Roos, Feat.
What starts as a sock obsession becomes a bold creative business. In this episode of Born to Build, Sam chats with Chelsey Wilson-Roos, founder of Feat., a Cape Town based brand known for its playful, design-led products inspired by South Africa's wild beauty. Chelsey shares the highs and hurdles of building Feat. into a joyful, local-first brand that stands out. Expect honest stories, thoughtful design, and practical lessons for anyone building something distinctive from the ground up.Chapters(00:00) Welcome and intro(00:37) How a sock habit sparked a brand(02:05) Choosing socks as a creative medium(05:34) Why "dreamers and intrepid explorers"(07:51) Playfulness, wonder and creative process(10:15) Designing and producing locally(12:40) Benefits and challenges of local manufacturing(16:27) Managing inventory and rising costs(20:02) Building relationships with stockists(22:57) Becoming a husband-and-wife team(26:45) Sharing roles in business and design(29:27) Product design in line with your vision(32:00) Customer stories that keep her going(33:13) Products that spark conversation(34:15) What it means to wear or gift Feat.(38:10) Toughest decisions in scaling up(37:25) What she'd do differently(39:44) What’s next for Feat.(41:49) Rapid fire questionsCheck them out here: http://featsockco.comAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they’ve overcome, and what keeps them building their business. It’s honest, practical business insight from those shaping their industries one bold move at a time.
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11
Life's a grand little adventure when you turn passion into a career - Tabitha Mee, Grand Little Adventure Photography
In this episode of Born to Build, I sit down with my sister Tabitha Mee to unpack her inspiring journey from side hustle to successful photography business owner. From launching Illuminate Photography to pivoting into Grand Little Adventure, Tabitha shares what it really takes to build a brand from the heart, navigate change, and keep showing up when the going gets tough. If you've ever thought about turning your creative calling into a full-time gig, this episode is packed with honest insight and hard-earned wisdom you won’t want to miss.Chapters(00:00) Welcome and introduction(01:11) What sparked a love of photography(03:25) The leap to full-time photography(07:00) Building illuminate photography(10:45) Challenges of wedding photography(14:10) Why pivot to grand little adventure(17:55) Shifting from weddings to families(18:30) Branding pivots and understanding your niche(22:10) Leveraging social media for marketing and building a brand(23:30) Social media can be a drug - taking a break(27:55) Lessons from brand and production shoots(27:55) Balancing creative and commercial work(32:40) Biggest challenges of running a solo business(37:24) Advice for creatives going full-time(41:45) Rapid fire questionsCheck out Grand Little Adventure here: https://www.grandlittleadventure.comAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It’s honest, practical business insight from those shaping their industries one bold move at a time.
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10
More than charity...bringing hope, breaking despair - John Thomas, Living Hope
What does it take to build something that truly transforms lives - across health, family, addiction recovery, agriculture, and more? In this powerful episode of Born to Build, we sit down with the founder of Living Hope John Thomas to explore the spark behind a bold vision, the challenges of scaling a multi-faceted organisation, and the leadership values that have anchored it for decades. From stories of ground-level grit to long-term legacy planning, this conversation is a masterclass in building not just systems - but faith and hope.(00:00) Intro and welcome(00:50) A spark of purpose: the origins of Living Hope(03:50) From one mission to many: growing the scope(05:42) Lessons from the early days(07:42) A hospice turns into a healthcare centre(09:00) Building systems that don't break(12:30) Listening to the needs of the community(13:35) An inspiring story of how they bought land and a building in faith(18:30) Leadership anchors that held through change(22:00) Developing leaders from within(26:45) "This is working": signs of real impact(32:30) How has Living Hope impacted communities it serves?(35:58) Facing opposition and staying the course(39:03) The legacy play: succession done right(45:36) Looking ahead: Living Hope in 2045(51:35) Be sure of your visionSee more here: https://www.livinghope.co.zaAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they’ve overcome, and what keeps them building their business. It’s honest, practical business insight from those shaping their industries one bold move at a time.
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9
The People Playbook: Terine Lott-Cupido's Journey from Corporate HR to Entrepreneurial Impact
What does it take to leave a corporate career and build a business that transforms others? In this episode of Born to Build, we sit down with Terine Lott-Cupido, founder of EmpowerLink Services, an award-winning HR consultancy shaking up the SME space in South Africa. Terine shares the leap of faith that led her from multinational boardrooms to empowering entrepreneurs with the people, processes, and systems to scale. From navigating cultural shifts to winning accolades, surviving near-failure moments, and building a legacy - this is an unmissable deep dive into what it really takes to build a business that thrives on people-first principles.Whether you're an SME owner, HR professional, or aspiring founder, Terine's insights on growth, mindset shifts, and purpose-driven leadership will leave you inspired, and equipped.Chapters(00:00) Welcome to Born to Build - meet Terine Lott-Cupido(01:30) The moment HR became a calling for SMEs(03:30) Taking the leap: the birth of EmpowerLink in 2017(08:20) Client success story: how HR turned a business around(11:32) People power: a defining moment that fuels Terine's passion(15:40) Pitching your business(19:53) From corporate to founder: the cultural mindset shift(24:38) Milestone moments: awards, mentorship & team growth(29:06) The dream under threat: a personal story of resilience(32:25) The most counterintuitive SME lesson every founder should know(34:39) Lessons from entrepreneurship training that still shape today(38:00) The 5-year vision: building a legacy for family & community(40:55) Advice to my 2016 self(42:47) Rapid firehttps://www.empowerlinkservices.co.zaAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they’ve overcome, and what keeps them building their business. It’s honest, practical business insight from those shaping their industries one bold move at a time.
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8
The law firm with soul: Grant Gunston’s 30-year business journey
What does it take to build a business that lasts three decades? In this episode of Born to Build, I sit down with Grant Gunston, founder of Gunstons Attorneys (now GSR Law), to unpack his 30-year journey of building a legal firm with heart, purpose, and a deep commitment to people. From the grind of starting out to navigating succession, Grant reveals the leadership lessons, personal growth, and defining moments that shaped his career. Plus, we explore his inspiring second chapter with the Development Action Group (DAG), where he’s channeling his experience into transformative social impact. If you want the blueprint for building with purpose, this episode is it.Chapters:(00:00) Meet Grant Gunston(00:45) The origin story: why start a law firm?(02:25) Crafting a vision: was It long-term?(03:35) Winning the first clients & building credibility(08:08) Early challenges: the Struggles of starting a legal practice(10:00) In a tight spot(14:00) Building teams: lessons in leadership and hiring(17:45) Differentiating Gunstons: values, culture & unique Edge(22:29) Growth pains: evolving from founder to leader(27:25) Legacy & succession: building beyond the founder(30:00) DAG: A new chapter in social impact(36:20) Hardest part of building a business(38:45) Quick fire either-orAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they’ve overcome, and what keeps them building their business. It’s honest, practical business insight from those shaping their industries one bold move at a time.Check out GSR Law: https://gsrlaw.co.za
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7
My mother-in-law started a radio station... the story of Radio CCFM with Avril Thomas
What happens when faith, vision, and timing collide at a pivotal moment in South Africa’s history? In this episode of Born to Build, I sit down with my mother-in-law, Avril Thomas — co-founder of Cape Town’s iconic Christian community radio station, CCFM. From the station's humble beginnings post-Apartheid to becoming a voice of hope across the city, Avril shares the story of CCFM’s birth, the battles they faced, and the surprising ways God used a local church to build something lasting. Tune in for stories of divine timing, community impact and leadership in ministry.(00:00) Welcome & Introduction — meet Avril Thomas, my Mother-in-Law(00:59) The Birth of CCFM — A Vision Sparked in a New South Africa(02:35) A local church starts a radio station(06:20) The first month of broadcasting(09:20) How do you learn how to run a radio station?(14:15) Moved into the radio station for a month(19:05) Station manager and mom(22:00) The miraculous story of buying the building(30:07) What's your approach to leadership?(33:50) CCFM's impact on Cape Town(37:20) Road shows(38:25) Surprising ways listeners engaged(42:10) Succession planning and handing over the visionAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they’ve overcome, and what keeps them building their business. It’s honest, practical business insight from those shaping their industries one bold move at a time.
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6
From Offshore Rigs to Backyard Gigs: One Man’s Climb Into Business - Dave Pena, Highworks Tree Services
What do deep-sea rigging and backyard tree cutting have in common? More than you think.In this episode of Born to Build, Sam sits down with Dave Pena, the daring founder of Highworks Tree Services, to unpack how a career in high-risk offshore rope work became the foundation for a precision-driven, values-led business on land.Dave opens up about the moment he knew it was time to make a change, the surprising edge his rope expertise gave him, and why how you do the job matters just as much as getting the job. From building trust with homeowners to walking away from misaligned work, this is a masterclass in staying true to your craft—even when it's hard.Whether you’re thinking about starting your own business or just love hearing how bold builders do things differently, this one’s for you.Chapters:(00:00) Intro(00:48) Working offshore(04:30) Time for a change(09:00) Transitioning to starting his own business - the value of coaching(10:01) Early days of Highworks Tree Services(13:53) Misunderstandings of Tree felling / cutting(17:30) Building his business and team(20:25) Maintaining high standards(22:50) Starting out, how do you get your first leads?(26:50) Toughest moments - cutting down the wrong tree(34:45) What would you say to someone starting their own service based business?Correction Note: At Dave’s request, we’d like to correct a detail mentioned in the episode about the big tree. The "3 meter girth" reference should instead be: approximately 1.7 meters in diameter at trunk height, and about 2.4 meters in diameter at the base/stump level.About Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they’ve overcome, and what keeps them building their business. It’s honest, practical business insight from those shaping their industries one bold move at a time.
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5
A Sure Break in Uncertain Times: The Story of Shorebreak Café - Andre Gouws
What kind of person opens a café during a global pandemic? Meet Andre Gouws - community builder, optimist, and founder of Shorebreak Café in Fish Hoek. In this energising episode of Born to Build, Andre shares how he launched his business when the world was shutting down, what it means to create a "sure break" in a seaside town, and how community beat capital in the early days of his startup.We unpack:Why André chose hospitality at the hardest possible timeThe quiet power of serving coffee, connection, and consistencyHard-won lessons from the grind of building a café from scratchWhat resilience really looks like when you're running on fumesA look behind the scenes: the real work that goes into your favorite flat whiteAndre’s story is a masterclass in calm determination, customer-first thinking, and showing up when it matters most. Chapters:(00:00) Intro(01:10) Andre before Shorebreak Cafe(02:25) What inspired you to start a business during the COVID-19 pandemic(10:00) Expanding from small beginnings(13:30) Balancing a full-time job and a side hustle(15:27) Community response - the genesis of building a hospitality business(19:35) Key lessons learned about people and customer service(22:47) What does a typical day look like behind the scenes?(32:24) How has this journey changed you as a person?(38:00) What’s next for Shorebreak?(40:30) What advice would you give builders?About Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they’ve overcome, and what keeps them building their business. It’s honest, practical business insight from those shaping their industries one bold move at a time.
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4
Nothing but the Naked Truth - Sheralyn Cloete, Naked Truth Project SA
In this heartfelt episode of Born to Build, Sam sits down with his wife, Sheralyn Cloete, to share the raw, behind-the-scenes journey of launching Naked Truth South Africa - an organisation tackling the heavy realities of p😶rn addiction with grace, grit, and hope.Whether you're a founder, a faith-driven builder, or someone passionate about transformation, this episode will stir your heart and stretch your vision.Chapters:(00:00) Intro(02:00) Launching Naked Truth South Africa(03:10) The "why"(06:00) Key defining moments(07:52) Where do you even start?(13:30) Creating culturally relevant programs for schools, churches, and families.(16:17) Balancing the emotional intensity of the subject matter with the practical need to build a sustainable organisation(20:17) What does the team look like?(21:32) What skills from your past ventures have helped you here?(28:40) Stigma - what’s been the reaction from the community?(30:48) Looking ahead - what does growth look like?(34:40) How does Naked Truth approach funding?Check out Naked Truth Project here: https://nakedtruthproject.comAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they’ve overcome, and what keeps them building their business. It’s honest, practical business insight from those shaping their industries one bold move at a time.
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3
From selling peanut butter and fake Nike T-shirts to Accounting Network - Heinrich Grové, SA Accounting Network
In this inspiring episode of Born to Build, we sit down with Heinrich Grové, a relentless entrepreneur whose journey started with peanut butter sales and fake Nike T-shirts - and led to founding one of South Africa’s most dynamic accounting communities.At just 19, Heinrich dove headfirst into entrepreneurship. From building a driving school with 10 instructors to founding the SA Accounting Network, his path has been anything but linear. He opens up about the hustle, the pivot to accounting, and the heart behind building something bigger than himself.Chapters:(00:00) Intro(01:03) Early hustle: What drove him to start selling at such a young age - and how that shaped his mindset.(05:09) Scaling young: The hard lessons of leadership and delegation from growing a driving school team.(15:00) Reinvention: Why he transitioned into accounting and how that became a foundation for impact.(21:35) Community-building: The origin story of the SA Accounting Network and what makes it unique.(30:16) Legacy thinking: How his ‘why’ has evolved, and what drives him today.(32:50) Wisdom for builders: His advice for young entrepreneurs without a clear roadmap - and what he’d whisper to his 19-year-old self.Whether you're just starting your first business or deep into your entrepreneurial journey, Heinrich’s story is a powerful reminder: you don’t have to start with a clear map - you just have to start.About the show:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they’ve overcome, and what keeps them building their business. It’s honest, practical business insight from those shaping their industries one bold move at a time.
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2
From Engineer to Automation Maverick - George Smith's Blueprint for Building Boldly - Harmonic Automation SA
What does it take to turn a spark of curiosity into a thriving automation business? In this episode of Born to Build, Sam sits down with George Smith - founder of Harmonic Automation SA - to uncover how he went from studying at UCT to solving operational headaches for businesses through tech.We dive into:- The moment that launched his company- Real-world automation wins and pitfalls- Where the future of automation is heading in South Africa and beyondWhether you're a startup founder, tech consultant, or just love origin stories from builders in the trenches, this episode is packed with insight, inspiration, and plenty of practical wisdom.🎧 Press play to hear how George is changing the game, one process at a time.
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ABOUT THIS SHOW
Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.
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Born to Build Media
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