Addressed For Success: The Gundir Podcast

In this episode, Mike Gunderson makes the case for why slowing down your marketing can actually speed up growth. He breaks down how auction-based digital channels quietly drive up costs and limit control as you scale. Mike explains why direct mail replaces bidding wars with precision, strategy, and compounding economics that improve over time. ► To read the related blog article, visit: https://gundir.com/resource/why-slower-marketing-often-delivers-faster-growth/► To get started with direct mail, visit: gundir.com

Marketing trust is in short supply, but Jeff Tarran explains why direct mail remains the most credible channel in 2025. From privacy concerns to emotional impact, Jeff walks through the stats that prove physical mail delivers what digital can't. He also shares why consumers, especially millennials, are still opening, reading, and responding to what shows up in their mailboxes. ► To read the related blog article, visit: https://gundir.com/resource/why-direct-mail-is-still-the-most-trusted-marketing-channel-in-2025/► To get started with direct mail, visit: gundir.com

How do you know if your direct mail test results can be trusted? In this episode, Bethany MacKay explains why test cell size plays a critical role in generating reliable, repeatable insights. She breaks down the basics of statistical significance and offers practical tips for both new and experienced mailers. Find out how to size your test cells the smart way and improve campaign performance.► To read the related blog article, visit: https://gundir.com/resource/gundirguide-to-test-cell-size/► To get started with direct mail, visit: gundir.com

In today’s episode of "Addressed For Success," Mike Izo explains how B2C brands can make a memorable impact through targeted direct mail. From leveraging data to selecting the right format, Mike shares actionable insights for breaking through the digital clutter. He also discusses how a well-timed digital follow-up can amplify your message.► To read the related blog article, visit: https://gundir.com/resource/b2c-direct-mail-tactics-standing-out-in-the-mailbox/► To get started with direct mail, visit: gundir.com

In today's episode, Mike Izo, Gundir’s Business Development Manager, breaks down what it really takes to reach decision-makers with B2B direct mail. From smart targeting with firmographic data to selecting formats that bypass gatekeepers, Mike shares proven tactics that get results. He also explains why scale and testing are essential for optimizing campaign performance.► To read the related blog article, visit: https://gundir.com/resource/b2b-direct-mail-tactics-reaching-decision-makers-with-precision/► To get started with direct mail, visit: gundir.com

Direct mail is making a serious comeback in 2025, and Mike Izo is here to explain why. From smarter targeting to new tech integrations, direct mail has evolved into a high-impact channel that drives real results. Mike shares expert insights on how brands can cut through the noise and connect more meaningfully with prospects.► To read the related blog article, visit: https://gundir.com/resource/direct-mail-101-the-2025-guide-to-prospecting/► To get started with direct mail, visit: gundir.com

In this episode of Addressed For Success, Mike Gunderson shares how healthcare marketers can harness the power of direct mail to cut through digital noise and connect meaningfully with both physicians and patients. He outlines key strategies for targeting, personalization, and timing—from using demographic and behavioral triggers to crafting impactful referral mailers and retention campaigns. Whether you're looking to grow your practice or strengthen referral relationships, this episode offers practical tactics to drive real results through direct mail.► To read the related blog article, visit: https://gundir.com/resource/the-best-ways-to-use-direct-mail-marketing-in-health-care/► To get started with direct mail, visit: gundir.com/contact-us

In this episode of Addressed For Success, Alexa Sundberg explores the complexities of B2B direct mail data. She highlights the unique challenges of maintaining accurate B2B data, explains the five essential categories of data that shape a successful strategy, and shares best practices for improving accuracy, suppressing outdated contacts, and maximizing response rates through effective remailing strategies. If you're ready to elevate your B2B direct mail performance, this episode has the insights you need.► To read the related blog article, visit: https://gundir.com/resource/the-gundir-guide-to-direct-mail-b2b-data/► To get started with direct mail, visit: gundir.com/contactus

In this episode of Addressed For Success: The Gundir Podcast, Jeff Tarran breaks down the critical updates from CA SB 1096, a new law impacting financial services companies using direct mail in California. He explains the law's key requirements, including mandatory disclosures for envelopes and content, opt-out methods, and compliance for digital elements like QR codes. Jeff also shares practical steps companies can take to adapt to these changes and avoid penalties. If your business relies on direct mail to reach Californians, this episode is a must-listen.► To read the related blog article, visit: https://gundir.com/resource/a-heads-up-to-finserve-companies-doing-direct-mail-acquisition-to-californians/► To get started with direct mail, visit: gundir.com/contact-us

In this episode of Addressed For Success, Mike Gunderson shares the five essential questions every business should ask before selecting a direct mail agency. He breaks down how to evaluate an agency’s industry expertise, analytics approach, and cost structure to ensure you're making the right choice. If you're ready to improve your direct mail strategy, this episode is a must-listen.► To read the related blog article, visit: https://gundir.com/resource/5-questions-to-ask-before-choosing-a-direct-mail-agency/► To get started with direct mail, visit: gundir.com

In this episode of Addressed For Success, Jeff Tarran breaks down four impactful case studies that reveal just how crucial brand perception is in direct mail campaigns. From navigating negative press to leveraging co-branded efforts, Jeff shares real-world insights into what makes or breaks direct mail success. Whether you're launching a startup or refining a well-known brand, you'll learn why perception can have a powerful influence on response rates.► To read the related blog article, visit: https://gundir.com/resource/brand-matters/► To get started with direct mail, visit: gundir.com

In this episode of "Addressed For Success: The Gundir Podcast," Mike Gunderson reveals how direct mail can elevate your multichannel marketing strategy. Discover how combining direct mail with digital channels like IP targeting, social media, and email can dramatically increase your campaign’s effectiveness. Mike shares practical insights to help you connect with more leads, boost brand awareness, and drive higher response rates.► To read the related blog article, visit: https://gundir.com/resource/direct-mail-can-supercharge-your-multichannel-marketing-strategy/► To get started with direct mail, visit: gundir.com

In this episode of "Addressed For Success: The Gundir Podcast," Jeff Tarran, COO of Gundir, discusses the pitfalls of relying too heavily on Key Performance Indicators (KPIs) in marketing. He highlights why understanding your customer goes beyond just tracking numbers and how conversational marketing can create deeper, more lasting connections. Jeff also shares insights on how to distinguish your brand from competitors by focusing on what truly matters.► To read the related blog article, visit: https://gundir.com/resource/kpis-cant-replace-marketing/► To get started with direct mail, visit: gundir.com

Join Mike Gunderson in this episode of "Addressed For Success: The Gundir Podcast" as he shares the top 15 non-agency direct mail alternatives for 2024. Discover innovative solutions for your direct mail needs, whether you require small batch services, self-service printing, personalized gifting, omnichannel integration, or SaaS API integration. Mike's expert insights will help you choose the best providers to enhance your marketing efforts.► To read the related blog article, visit: https://gundir.com/resource/the-gundir-direct-mail-solutions-list-the-top-15-non-agency-direct-mail-alternatives/► To get started with direct mail, visit: gundir.com

In this episode, Mike Gunderson, President of Gundir, shares why direct mail is a worthwhile investment for businesses. He highlights the impressive 29% ROI and how it effectively reaches a stable and responsive audience. Mike also discusses the benefits of direct mail in cutting through digital noise and achieving higher engagement rates.► To read the related blog article, visit: https://gundir.com/resource/2-reasons-direct-mail-is-worth-the-investment/► To get started with direct mail, visit: gundir.com

In this episode of "Addressed For Success: The Gundir Podcast," Mike Gunderson shares his insights on how to maximize your ROI with direct mail. Discover the effectiveness of direct mail in a cluttered digital world and learn practical strategies for creating impactful campaigns. Mike covers essential topics such as understanding your budget, segmenting your audience, crafting compelling messages, and designing eye-catching mailers. Don't miss out on these valuable tips to boost your marketing success.► To read the related blog article, visit: https://gundir.com/resource/maximizing-your-roi-with-direct-mail-2/► To get started with direct mail, visit: gundir.com

In this episode of "Addressed For Success: The Gundir Podcast," Mike Gunderson, the founder and president of Gundir, shares his expertise on how to track and measure the success of your direct mail campaigns. Learn about setting clear goals, utilizing various tracking methods, and crafting compelling calls to action to ensure your campaigns are effective and measurable. Discover practical tips and insights that can transform your direct mail strategy.► To read the related blog article, visit: https://gundir.com/resource/how-to-measure-the-success-of-your-direct-mail-campaigns/► To get started with direct mail, visit: gundir.com

In this episode of "Addressed For Success: The Gundir Podcast," Mike Gunderson shares expert insights on how different direct mail formats can drive responses and enhance your marketing strategy. Discover the unique benefits of postcards, self-mailers, letter packages, snap packs, invitation packs, and oversized large format mailers. Learn how a simple change in format can breathe new life into your campaigns and boost response rates.► To read the related blog article, visit: https://gundir.com/resource/drive-response-with-winning-direct-mail-formats/► To get started with direct mail, visit: gundir.com

In this episode of "Addressed For Success: The Gundir Podcast," Jeff Tarran explains why suppression files are crucial for any direct mail campaign. Learn who should be included in your suppression list and why privacy laws make this practice more important than ever. Jeff shares real-world examples and expert tips to help you save money and improve your campaign results.► To read the related blog article, visit: https://gundir.com/resource/direct-mail-and-suppression/► To get started with direct mail, visit: gundir.com

Join Jeff Tarran as he uncovers the secrets to successful A/B testing in direct mail. Learn how to continually improve your mail response and protect against declining performance. Jeff shares seven essential steps for conducting effective A/B tests, ensuring your direct mail campaigns are always optimized. Don’t miss out on these invaluable insights from an industry expert.► To read the related blog article, visit: https://gundir.com/resource/seven-steps-to-successful-a-b-testing-in-direct-mail/► To get started with direct mail, visit: gundir.com

In this episode of "Addressed For Success: The Gundir Podcast," Mike Gunderson takes us back to the early days of the iPhone, sharing the story behind one of the first functional flashlight web apps, iLight. Mike reflects on the excitement of creating and launching iLight and its unexpected success.► To read the related blog article, visit: https://gundir.com/resource/before-there-was-an-app-for-that/► To get started with direct mail, visit: gundir.com

In this episode of "Addressed For Success: The Gundir Podcast," Mike Gunderson explains the critical role of a creative strategy in marketing. Discover how a well-crafted creative brief can guide your team and ensure your campaign's success. Learn about the essential components that make up an effective creative strategy. Mike shares valuable insights that will help you produce results-driven projects.► To read the related blog article, visit: https://gundir.com/resource/what-is-a-creative-strategy-and-why-is-it-important/► To get started with direct mail, visit: gundir.com

In this episode of "Addressed For Success: The Gundir Podcast," Mike Gunderson shares invaluable insights on the top five direct mail design best practices. Discover how to engage your audience more effectively and make your direct mail pieces stand out from the competition. Mike discusses strategies for pulling emotional strings, personalizing messages, keeping designs simple, emphasizing the envelope, and incorporating texture. Don't miss this opportunity to elevate your direct mail campaigns with expert advice.► To read the related blog article, visit: https://gundir.com/resource/top-5-direct-mail-design-best-practices/► To get started with direct mail, visit: gundir.com

In this episode of "Addressed For Success: The Gundir Podcast," Mike Gunderson shares his expert tips on fueling creativity when inspiration doesn't come naturally. Mike highlights the importance of variety, looking beyond your industry, trying new things, and ensuring you have downtime. His practical advice is a must-listen for anyone looking to keep their creative well filled and stay ahead in their field. ► To read the related blog article, visit: https://gundir.com/resource/refilling-the-well/► To get started with direct mail, visit: gundir.com

In this episode of "Addressed For Success: The Gundir Podcast," Mike Gunderson shares expert strategies to maximize the return on investment for your direct mail campaigns. Discover how high-quality materials, personalized messages, and targeted advertising can significantly boost your response rates. Mike also explains the importance of creating functional and attractive mail pieces that recipients will keep around. Learn these essential tips and more to enhance your direct mail efforts.► To read the related blog article, visit: https://gundir.com/resource/4-ways-to-increase-the-roi-of-your-direct-mail-campaign/► To get started with direct mail, visit: gundir.com

In this episode of "Addressed For Success: The Gundir Podcast," Jeff Tarran explores the evolving landscape of direct mail in a post-advertising world. He highlights the challenges marketers face with traditional media and the unique advantages of direct mail. Discover why more businesses are reallocating their budgets to direct mail and how it’s becoming a dominant channel for driving leads. ► To read the related blog article, visit: https://gundir.com/resource/direct-mail-in-a-post-advertising-world/► To get started with direct mail, visit: gundir.com

In this episode of "Addressed For Success: The Gundir Podcast," Mike Gunderson shares invaluable insights on enhancing your direct mail ROI using past data. Mike explains the importance of analyzing cost per acquisition, evaluating response rates, and tracking conversions to refine your marketing strategy. Learn how these critical metrics can guide you in making more informed decisions and achieving better campaign results.► To read the related blog article, visit: https://gundir.com/resource/using-past-data-to-improve-your-direct-mail-roi/► To get started with direct mail, visit: gundir.com

Get ready for the latest episode of "Addressed For Success: The Gundir Podcast"! Mike Gunderson shares insights on streamlining the Request for Proposals process for direct mail agencies. Discover how Gundir's easy-to-use template can save you time and ensure you get the best campaign results. ► To read the related blog article, visit: https://gundir.com/resource/the-gundir-guide-to-direct-mail-agency-rfps/► To get started with direct mail, visit: gundir.com

In this special episode of Addressed For Success, host Lindsay Weisgerber sits down with President Mike Gunderson to discuss exciting changes at the agency. They talk about the rebranding from Gunderson Direct to Gundir and what this means for clients and the team. Insights on the future direction of the agency and how these changes will enhance their direct mail services are shared. Tune in to hear all about the next chapter for Gundir and how it will benefit your business!

Find out why direct mail remains a powerful marketing tool and how its ROI stacks up against digital channels. In this episode of "Addressed For Success", Mike Gunderson reveals the tangible benefits of direct mail. Get ready to rethink your marketing mix! Don't forget to subscribe!

Tune in to the 50th episode of "Addressed For Success: The Gunderson Direct Podcast" where Mike Gunderson dives deep into the world of direct mail, focusing on the critical role of unique offer codes in campaign success. Discover the strategies for capturing and attributing responses across diverse channels to ensure that every piece of mail counts. Don't miss Mike's expert tips on using advanced tracking and personalized response mechanisms to optimize your direct mail efforts.

In the latest episode of "Addressed For Success: The Gunderson Direct Podcast," Mike Gunderson dives deep into the pivotal role of direct mail throughout the customer journey. From sparking initial awareness to nurturing loyalty and advocacy, Mike expertly reveals how strategic mail campaigns can significantly boost brand visibility and drive customer engagement. Tune in to discover actionable insights on leveraging direct mail for sustained business growth and effective customer communication. Don't miss this invaluable episode for marketers and business leaders alike!

In the latest episode of "Addressed For Success: The Gunderson Direct Podcast," Mike Gunderson reveals effective strategies for cross-selling through direct mail. Discover how understanding your audience's needs and adding personal touches can transform one-time buyers into loyal customers. Learn why direct mail remains a powerful tool in our digital age, ensuring each campaign is both impactful and valuable.

In the latest episode of "Addressed For Success: The Gunderson Direct Podcast," we dive into the essential strategies for calculating the ROI of direct mail campaigns, offering a roadmap to amplify marketing effectiveness and budget optimization. Mike Gunderson shares insights on enhancing targeting, refining decision-making processes, and showcasing the undeniable value of direct mail in today's digital age. Tune in to uncover how mastering ROI analysis can revolutionize your marketing efforts, and don't forget to subscribe for more invaluable tips!

Dive into the world of triggered direct mail with the latest episode of "Addressed For Success: The Gunderson Direct Podcast." Learn how personalizing your direct mail through data-driven triggers can significantly increase your conversion rates and strengthen customer relationships. Discover effective triggers like cart abandonment, new customer welcomes, renewal reminders, and meeting confirmations to elevate your marketing strategy.

Explore the synergy between direct mail and digital marketing in this episode of "Addressed For Success: The Gunderson Direct Podcast." Discover how dedicated landing pages, personalized approaches, and compelling incentives can amplify your marketing strategy and drive significant web traffic. Tune in for actionable insights on creating a seamless blend of offline and online tactics to captivate your audience and boost your campaign results.

Welcome to "Addressed For Success: The Gunderson Direct Podcast," where direct mail takes center stage. Join industry expert Mike Gunderson as he reveals the power of direct mail for re-engaging previous customers, personalized mailers, and a multichannel approach. Discover how direct mail can boost sales and win back customers. Subscribe now for valuable insights and strategies!

In this episode of "Addressed For Success," Mike Gunderson reveals how integrating email marketing strategies, like enticing copy and exclusive offers, can significantly boost the effectiveness of direct mail campaigns. Discover actionable tips to make your direct mail more engaging and learn why following up is crucial for maximizing impact. Tune in to elevate your direct mail strategy with insights from Gunderson Direct!

In this episode of "Addressed For Success: The Gunderson Direct Podcast," host Lindsay Weisgerber and guest Mike Gunderson introduce PostReminder, a groundbreaking marketing platform that leverages enhanced QR codes to transform campaign engagement. Mike explains how PostReminder's versatile QR codes can be seamlessly integrated into various marketing channels, making it an essential tool for omni-channel marketers aiming to boost consumer interaction and drive action. With its potential to significantly enhance direct mail campaigns and offer customizable reminders for sales and events, PostReminder emerges as a must-have for brands across multiple industries. Tune in to discover how this innovative platform can elevate your marketing strategy.

Tune into an insightful episode of "Addressed For Success: The Gunderson Direct Podcast," where Mike Gunderson sheds light on the often-overlooked concept of Lifetime Value (LTV) in direct marketing. Mike cuts through the clutter, explaining why LTV is crucial for evaluating your campaign's success beyond initial metrics. With a simple, engaging example, he outlines how to calculate LTV and the importance of regular updates to these calculations for smarter marketing decisions. This episode is packed with practical advice for anyone aiming to enhance the profitability of their direct mail efforts. Listen now for valuable tips on making your marketing strategy more effective with Gunderson's guidance.

Dive into the tangible world of marketing with "Addressed For Success: The Gunderson Direct Podcast." In this episode, host Lindsay Weisgerber invites Mike Gunderson to debunk myths around direct mail's value and unveil strategies for optimizing your return on investment. Discover why despite its cost, direct mail's unique ability to cut through digital noise makes it an indispensable tool in your marketing arsenal. Learn practical tips on budgeting, audience segmentation, and crafting impactful messages to ensure your direct mail campaigns resonate and convert. Tune in to transform your direct mail efforts into a significant growth lever for your business.

Dive into the future of marketing with "Addressed For Success: The Gunderson Direct Podcast," where host Lindsay Weisgerber and COO Jeff Tarran explore the dynamic intersection of traditional direct mail and cutting-edge AI technology. Jeff reveals how AI is revolutionizing the way marketers target prospects, blending the art of understanding campaign goals with the science of data analysis for unparalleled efficiency. Discover the secret sauce of model building and how AI accelerates the process, allowing for rapid adjustments and optimized strategies. With insights from VP of Data, Alexa Sundberg, and a peek into the future of direct mail, this episode promises a fascinating look at how AI is not just complementing but transforming direct marketing. Tune in to uncover how Gunderson Direct is leading the charge into a new era of marketing effectiveness and innovation.

In this insightful episode of "Addressed for Success: The Gunderson Direct Podcast," host Lindsay Weisgerber and guest Mike Gunderson, president of Gunderson Direct, explore the nuanced art of beating the control in creative testing for direct mail marketing. The dialogue begins with the foundational step of identifying the client's definition of success, ranging from higher response rates to overcoming competitive challenges. As the conversation unfolds, they share the critical process of analyzing current controls and highlight the impact of strategic offers, messaging, and format choices on campaign outcomes. The episode emphasizes the importance of meticulous test design and the perpetual need for innovation and testing in direct mail strategies. Tune in for a comprehensive guide on enhancing your direct mail efforts to ensure your business remains competitive and your messages resonate.

In the latest episode of "Addressed For Success: The Gunderson Direct Podcast," join us as Jeff Tarran takes the helm to navigate the tricky waters of direct mail campaigns. Jeff dives deep into the eight cardinal mistakes that could derail your direct mail efforts and provides invaluable insights on steering clear of them for assured success. From setting realistic expectations to understanding the importance of data tracking and creative testing, Jeff outlines a strategic approach to mastering direct mail marketing. Learn about Gunderson Direct's innovative Leap & Repeat process, designed to optimize your direct mail program for long-term wins. If you're embarking on a direct mail journey or seeking to refine your existing efforts, this episode is your compass to navigating success in the direct mail domain.

In the latest episode of "Addressed For Success: The Gunderson Direct Podcast," Mike Gunderson provides a thoughtful analysis of why direct marketing remains a vital strategy for businesses. He highlights the effectiveness of targeted marketing and personalization in building customer engagement and loyalty. Mike outlines how direct mail can be used to create personalized customer experiences, fostering both sales and long-term relationships. Additionally, he emphasizes the importance of tracking results to refine marketing strategies and enhance ROI. For insights into incorporating direct mail effectively, this episode offers valuable guidance. Subscribe for more practical advice from Gunderson Direct!

Join Mike Gunderson on "Addressed For Success: The Gunderson Direct Podcast" as he explores the dynamic duo of direct mail and digital communications in fintech. Discover how direct mail, often overlooked in our digital world, is effectively engaging consumers, including millennials. Learn about its unique advantages in targeting and driving digital interactions. Mike shares valuable insights on integrating these tools for powerful marketing strategies. Tune in for a deep dive into the evolving landscape of fintech marketing!

Discover the future of direct mail in the digital age with the latest episode of "Addressed For Success: The Gunderson Direct Podcast." Dive into how direct mail has evolved to maintain its effectiveness amidst a digital-first marketing strategy. Learn about innovative strategies like QR codes transforming mail into interactive gateways, and a comprehensive Digital Boost Strategy that synergizes mail campaigns with digital tactics. Uncover creative adaptations tailored for digital sensibilities and the intriguing concept of Digital Experience Visualization, enhancing engagement by mimicking online interfaces. Tune in for an insightful exploration of bridging the tactile appeal of direct mail with digital efficiency, and how these strategies can drive your business's success in today's market.

Explore practical direct mail strategies for small businesses in the latest episode of "Addressed For Success: The Gunderson Direct Podcast." Discover how to effectively use targeted mailing without complex data models, create eye-catching yet budget-friendly envelopes, and integrate QR codes with tools like PostReminder. This episode offers valuable insights for small business owners aiming to enhance their marketing impact through direct mail, while keeping costs in check. Join us to learn how to craft compelling direct mail campaigns that resonate with your audience.