All Episodes
Addressed For Success: The Gundir Podcast — 82 episodes
Episode #82: Slowing Down to Speed Up: Marketing Strategies
Episode #81: Why direct mail is still the most trusted marketing channel in 2025
Episode #80: The Gundir guide to test cell size
Episode #79: B2C direct mail tactics: Standing out in the mailbox
Episode #78: B2B direct mail tactics — Reaching decision-makers with precision
Episode #77: Direct mail 101 — The 2025 guide to prospecting
Episode #76: USPS Informed Delivery — A new opportunity for B2B direct mailers
Episode #75: The best ways to use direct mail marketing in health care
Episode #74: The Gundir guide to direct mail B2B data
Episode #73: A heads up to finserve companies conducting direct mail acquisition to Californians
Episode #72: 5 questions to ask before choosing a direct mail agency
Episode #71: Why your brand matters in direct mail
Episode #70: Direct mail can supercharge your multichannel marketing strategy
Episode #69: KPI’s can’t replace marketing
Episode #68: The 2024 Gundir direct mail solutions list — The top 15 non-agency direct mail alternatives
Episode #67: 2 reasons direct mail is worth the investment
Episode #66: Maximizing your ROI with direct mail
Episode #65: How to track and measure the success of your direct mail campaigns
Episode #64: Drive response with winning direct mail formats
Episode #63: Direct mail and suppression
Episode #62: Seven steps to successful A/B testing in direct mail
Episode #61: Before there was an app for that
Episode #60: What is a creative strategy and why is it important?
Episode #59: How to segment your direct mail targets to attain a better response
Episode #58: Top 5 direct mail design best practices
Episode #57: Refilling the well
Episode #56: 4 ways to increase the ROI of your direct mail campaign
Episode #55: Direct Mail In A “Post Advertising” World
Episode #54: Using past data to Improve your direct mail ROI
Episode #53: The Gundir Guide To Direct Mail Agency RFPs
Episode #52: Special Edition - Welcome to Gundir!
Episode #51: Two Reasons Direct Mail Is Worth The Investment
Episode #50: The Marketer’s Guide To Direct Mail Response Attribution
Episode #49: The Role Of Direct Mail At Each Stage Of A Customer's Journey
Episode #48: Yes, You Can Cross-Sell With Direct Mail!
Episode #47: The Strategic Marketer’s Guide: 10 Reasons To Prioritize ROI In Direct Mail Campaigns
Episode #46: What is Trigger-Based Direct Mail Marketing?
Episode #45: Using Direct Mail To Drive Site Traffic
Episode #44: 6 Ways to Use Direct Mail to Win Back Previous Customers
Episode #43: Email Marketing Tricks to Boost Direct Mail Performance
Episode #42: The Next Revolution In Direct Marketing Is Here: PostReminder
Episode #41: The Importance Of Customer Lifetime Value In Direct Mail
Episode #40: Maximizing Your ROI With Direct Mail
Episode #39: How Artificial Intelligence Is Boosting Direct Mail Response Rates
Episode #38: Beat The Control Creative Testing
Episode #37: Avoid "Mail Fail" And The Common Mistakes in Direct Mail
Episode #36: Why Is Direct Marketing Successful?
Episode #35: Direct Mail Boosts Fintech Traction
Episode #34: Four Steps To Building Online Leads With Direct Mail
Episode #33: 3 Cost-Effective Direct Mail Strategies For Small Businesses
Episode #32: Do You Need A Direct Mail Agency?
Episode #31: How B2B Companies Can Benefit From Direct Mail Marketing
Episode #30: Why Brand Guidelines Are Essential For Building A Successful Direct Mail Campaign
Episode #29: 6 Steps To Creating Direct Mail Copy That Wins Customers Over
Episode #28: How To Test Your Direct Mail Campaigns
Episode #27: Are You Ready To Scale Your Direct Mail Program?
Episode #26: How To Use Technology In Your Direct Mail Campaign
Episode #25: 5 Reasons Why You Should Hire A Full-Service Agency For Your Direct Mail Campaigns
Episode #24: 9 Secrets Of People Who Answer Santa’s Mail
Episode #23: 10 Historical Facts About Santa Letters
Episode #22: The Impact of Empathy in the Workplace
Episode #21: Top Direct Mail Strategies That Work
Episode #20: How To Budget For Your Direct Mail Campaign
Episode #19: Could Your KPI's Be Hurting Your Business?
Episode #18: What We Think About When We Develop Test Creative
Episode #17: Direct Mail Myths Debunked!
Episode #16: 5 Tips To Write A Compelling CTA For Direct Mail Engagement
Episode #15: The Power (And Pitfalls) Of Personalization
Episode #14: Outer Envelope Strategies To Get Mail Opened
Episode #13: Gunderson Direct Raises More Than $72,000 For Kids With Special needs & Nabs A 2023 Summit Creative Award!
Episode #12: Why Small Tests Don’t Work In Direct Mail
Episode #11: The Why, What, When, and How Of Direct Mail Creative A/B Testing
Episode #10: Are You Paying Too Much For New Customers?
Episode #9: The Evolution and the Future of Data Modeling for Direct Mail
Episode #8: Why Is Direct Mail A Powerful Marketing Channel?
Episode #7: Gunderson Direct Named A 2023 Fortune Best Workplace By Great Place To Work®
Episode #6: Boost Direct Mail Response With The Right Offer
Episode #5: The 7 Ways Clients Benefit From Agency Creative Briefs
Episode #4: Working Remotely - Essential Tips For Success
Episode #3: Giving Back to the Community: A Win-Win Situation for Employees and Employers
Episode #2: The Art of Isolating Test Variables in Direct Mail
Episode 1: Unleashing the Powers of Direct Mail