Authors' Allies

PODCAST · arts

Authors' Allies

For the past decade, I've worked closely with authors and noticed that independent authors often struggle to get exposure compared to traditionally published authors. This led me to start the Authors Allies Roundtable, a membership designed to help indie authors build their marketing skills piece by piece.From Facebook vlog to here, Books and Brew is now the Authors' Allies podcast, we'll be sharing tips and tricks for book promotion and interviewing talented authors. Be sure to subscribe and follow us on social media.#books #coffee #indieauthor #author #bookmarketing #authorsallies

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    43 The #1 Mistake Authors Make With Time Management

    In this episode, Rebecca Paciorek is sharing part of a live teaching session from inside the Authors’ Allies RoundTable membership. We’re talking about something most authors don’t think about enough — how much time you actually have each week to work on your author business outside of writing.Before you choose marketing strategies, apps, or systems, you need to know what your real life allows. Otherwise you end up overwhelmed, overspending, or constantly feeling behind.In this lesson, we talk about:Why authors need a realistic weekly time checkHow to decide what tasks actually matterThe 80/20 rule for author marketingWhy your business should fit around your lifeHow to avoid paying for tools you don’t have time to useBuilding systems that work even during busy seasonsThis episode is part of a class from inside Authors’ Allies, where we focus on practical, sustainable ways to build an author career.Links and Resources:Stacy Baxley and her INTENTIONAL program: tinyurl.com/stacybaxleyJoin the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website or on Skool.  ⁠https://www.bluedotdigitalmarketing.com/⁠ https://www.skool.com/authors-allies-roundtableEbook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠ ⁠https://payhip.com/b/oiNTX📧 Email us: [email protected] ⁠⁠ Follow us on the⁠⁠ social media platform of your choice for more tips and tricks.😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/ 📸 Instagram: https://www.instagram.com/blue_dot_digital/ 🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5 Please LIKE, SUBSCRIBE, and SHARE. I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

  2. 42

    42: Don't Apologize for A Break!

    In this heartfelt episode, Rebecca Paciorek shares personal insights about navigating grief, mental health, and the importance of prioritizing life over perfectly curated content. She reminds authors and entrepreneurs and creators that it’s okay to take a step back, honor your emotions, and trust that your business can wait.Timestamps:00:00 - Why missing a podcast episode is okay during difficult times00:29 - Personal story about grief and unexpected loss00:57 - The chaos and emotions that come with life “be lifeing” us1:22 - Asking for help and reaching out to support systems1:51 - The lessons from a role model and the importance of positivity2:20 - Embracing vulnerability and self-compassion in your entrepreneurial journey3:16 - The power of trusting your own timeline and releasing guilt3:42 - Encouragement to prioritize mental health and life over content deadlines4:07 - Creating systems and tribes to support your well-being4:36 - Final encouragement: Feel your feelings, reach out, and trust the processWant to learn it and do it with us? Check out the Authors' Allies Roundtable Marketing Membership. https://www.bluedotdigitalmarketing.comRESOURCES:📲 General Website with blog: https://www.bluedotdigitalmarketing.com/📘 FREE ebook: 10 Steps to Your Ultimate Book Marketing Plan: https://payhip.com/b/oiNTX😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/📸 Instagram: https://www.instagram.com/blue_dot_digital/🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek 📧 [email protected] #author #indieauthor #selfpublishing

  3. 41

    41: 7 Systems Every Author Needs to Run a Real Book Business

    Many authors feel overwhelmed not because they lack talent or motivation, but because their processes are scattered across notebooks, browser tabs, and random apps. When everything lives in your head, it becomes hard to stay consistent, track progress, or grow your author career intentionally.In this episode of the Authors Allies Podcast, Rebecca walks through the essential systems that help indie authors run a calmer, more sustainable author business. These aren’t complicated corporate systems. They’re simple, practical structures that reduce stress and make it easier to focus on writing and connecting with readers.If you’ve ever felt like you’re constantly reinventing the wheel every time you launch a book, send a newsletter, or try to promote your work, this episode will help you identify the foundational systems that can bring clarity and stability to your author career.Chapters00:00 Introduction to Author Systems02:44 Core Business Foundations for Authors05:33 Organizing Writing and Editing Processes08:15 Project Management and Planning Systems11:30 Marketing and Visibility Strategies14:22 Tracking Finances and GrowthJoin the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website or on Skool.  ⁠https://www.bluedotdigitalmarketing.com/⁠ https://www.skool.com/authors-allies-roundtableEbook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠ ⁠https://payhip.com/b/oiNTX📧 Email us: [email protected] ⁠⁠ Follow us on the⁠⁠ social media platform of your choice for more tips and tricks.😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/ 📸 Instagram: https://www.instagram.com/blue_dot_digital/ 🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5 Please LIKE, SUBSCRIBE, and SHARE. I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

  4. 40

    40: Author Monthly Reset: Goals, Energy Cycles, and a Little Practical Magic

    In this episode, Rebecca shares her “Woo Is You” monthly planning system, a practical blend of personal energy awareness, business and life goals, and simple spiritual anchors like crystals, mantras, and card pulls. If you’ve been feeling foggy, scattered, or like traditional planning doesn’t fit your real-life rhythm, this episode will help you build a flexible monthly reset that supports your brain, your body, and your goals.TakeawaysWhy your spiritual practice (and your planning style) should be personal, not copy-and-pasteHow to identify your personal energy cycle and plan around itHow to set monthly business + personal goals that match your season of lifeWhy choosing how you want to FEEL is the secret ingredientHow to use crystals, affirmations, and mantras as practical anchorsHow a crystal grid can become a visual “commitment device” for your intentionsHow weekly card pulls + reflection can keep you grounded and focused all monthGet your FREE worksheets to go with this episode. https://payhip.com/b/es5KHJoin the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website or on Skool. ⁠https://www.bluedotdigitalmarketing.com/⁠ https://www.skool.com/authors-allies-roundtableEbook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠ ⁠https://payhip.com/b/oiNTX📧 Email us: [email protected] ⁠⁠ Follow us on the⁠⁠ social media platform of your choice for more tips and tricks.😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/ 📸 Instagram: https://www.instagram.com/blue_dot_digital/ 🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5 Please LIKE, SUBSCRIBE, and SHARE. I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.

  5. 39

    39: Total Eclipse of the Plot

    In this episode, Rebecca Paciorek discusses how authors can harness the energy of eclipse season to enhance their creativity. She explores the psychological effects of eclipses, offering practical strategies for capturing inspiration and transforming it into writing. The conversation includes tips on setting intentions, using prompts, and engaging with a community of writers to foster creativity.TakeawaysEclipses evoke awe and emotional reflection, which can fuel creativity.Use sensory details to enrich your writing.Engage with a community for support and inspiration.Utilize prompts to spark creativity and exploration.Honor your emotional state during creative processes.Rest and reflection are essential parts of the creative journey.Chapters00:00 Introduction to Eclipse Season and Creativity02:48 Understanding the Psychological Impact of Eclipses05:27 Practical Strategies for Capturing Inspiration08:18 Creating Your Eclipse Season Playbook11:38 Exploring Prompts and Techniques for Writing14:29 Final Thoughts and Community EngagementTotal Eclipse of the Art of writing… during eclipses and nature events worksheets and prompts freebie:https://payhip.com/b/0kOZSWant to sign up for the full host of presentations for the summit mentioned in the show?  The Shadow Mansion Quest: https://shop.unicornmojo.com/friday-13th-shadow-mansion-quest/?aff=006f25acJoin the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ ⁠https://www.bluedotdigitalmarketing.com/⁠ Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠ ⁠https://payhip.com/b/oiNTX📧 Email us: [email protected] ⁠⁠ Follow us on the⁠⁠ social media platform of your choice for more tips and tricks.😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/ 📸 Instagram: https://www.instagram.com/blue_dot_digital/ 🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5 Please LIKE, SUBSCRIBE, and SHARE. I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.

  6. 38

    38: Jinxing Your Book? Author Rituals Explained

    In this episode, Rebecca Hallbach Paciorek explores the intersection of writing rituals and superstitions among authors. She discusses how these practices can provide comfort and structure, especially during significant moments like book launches. The conversation delves into various personal rituals, the significance of launch days, and the balance between embracing these traditions and not letting them hinder creativity. Ultimately, the episode encourages writers to find their unique blend of ritual and strategy to enhance their creative process.TakeawaysWriters often have rituals that blend magic and superstition.Rituals can calm nervous systems and create a sense of control.It's important to question superstitions that hinder progress.Embracing a bit of sparkle can enhance the writing journey.Chapters00:00 The Magic of Writing Rituals04:33 Superstitions and Launch Strategies07:57 Embracing Rituals Without FearWant the presentation mentioned in the show?  The Shadow Mansion Quest: https://shop.unicornmojo.com/friday-13th-shadow-mansion-quest/?aff=006f25acJoin the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ ⁠https://www.bluedotdigitalmarketing.com/⁠ Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠ ⁠https://payhip.com/b/oiNTX📧 Email us: [email protected] ⁠⁠ Follow us on the⁠⁠ social media platform of your choice for more tips and tricks.😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/ 📸 Instagram: https://www.instagram.com/blue_dot_digital/ 🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5 Please LIKE, SUBSCRIBE, and SHARE. I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

  7. 37

    37: Stop OVERmarketing Your Book

    Your Book Is the Best Marketing You Can DoIf you’re an author who feels overwhelmed by marketing, this episode is your permission slip to simplify. In this episode, Rebecca Hallbach Paciorek—magazine publisher turned book marketer—breaks down why your book itself is the most powerful marketing tool you already have… and how to make sure it’s working for you, not against you. I do hold up some samples in this episode so you may want to be sure and catch the video version as well.Why ads don’t sell books—the book sells the bookWhy solid editing matters more than you think (and how bad reviews are word-of-mouth in disguise)The role of professional covers and clear blurbs in reader trustHow QR codes, links, and clear instructions help readers stay connectedWhy the last page of your book is prime marketing real estateTake Action:Audit your cover, blurb, and back matterMake it obvious where readers should go nextAsk for reviews—don’t assume readers will think of itEnsure your book reflects the author career you want to buildYour book is already doing the heavy lifting. Let’s make sure it’s lifting in the right direction. 💫Blogs- https://www.bluedotdigitalmarketing.com/post/your-book-is-the-main-marketing-piecehttps://www.bluedotdigitalmarketing.com/post/the-last-pageBooks mentioned:Podcast planner by Rebecca Paciorek: https://a.co/d/08eLty1LMy Success Planner by Stacy Baxley: https://amzn.to/4qipqIuCalifornia Stars by Carlie Yates: https://amzn.to/4qXn7M7Mailboat IV by Danielle Lincoln Hanna: https://amzn.to/4bv93VbJoin the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ ⁠https://www.bluedotdigitalmarketing.com/⁠ Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠ ⁠https://mailchi.mp/15e024a36fd4/marketingplanebook⁠ 📧 Email us: [email protected] ⁠⁠ Follow us on the⁠⁠ social media platform of your choice for more tips and tricks.😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/ 📸 Instagram: https://www.instagram.com/blue_dot_digital/ 🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5 Please LIKE, SUBSCRIBE, and SHARE. I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases, an affiliate link accompanies these recommendations (including Amazon -except for my products, which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.

  8. 36

    36: Planning Your Social Content- The Easy Way

    Feeling stuck every time you go to post on social media? Same… 😂 In this quick, cozy episode of Books and Brew, I’m sharing my simple system for planning content without the panic: monthly themes + weekly content buckets (or, if you’re in Authors’ Allies… content cauldrons 💫).You’ll learn how to choose a theme for the month, assign easy “daily prompts” (like Tip Tuesday), and create a go-to list of content ideas you can pull from on those days when inspiration is nowhere to be found. Bonus: this isn’t just for social media—you can repurpose these ideas into emails, blogs, and videos, too.How monthly themes make your content easier to plan (and easier to stick with)A simple way to assign day-of-the-week prompts (Sunday Fun Day, Tip Tuesday, etc.)What “content buckets/cauldrons” are, and how they stop the what do I post?! spiralHow planners and pantsers show up in marketing… and how to support both stylesThe quick repurposing move: post → email → blog → videoMonthly themes like: planning, sales sheets/blurbs, birthday bash, anniversariesWeekly prompts like: Social Sunday, Media Kit Monday, Tip Tuesday, Testimonial TuesdayWant the two planning sheets I mention (monthly themes + content buckets/cauldrons)? Drop a 🔮 (crystal ball emoji) in the comments or send me a DM, and I’ll send them over!Join the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ ⁠https://www.bluedotdigitalmarketing.com/⁠ Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠ ⁠https://mailchi.mp/15e024a36fd4/marketingplanebook⁠ 📧 Email us: [email protected] ⁠⁠ Follow us on the⁠⁠ social media platform of your choice for more tips and tricks.😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/ 📸 Instagram: https://www.instagram.com/blue_dot_digital/ 🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5 Please LIKE, SUBSCRIBE, and SHARE. I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

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    35: Write More, Stress Less: The Simple Intention Routine for Consistent Author Progress

    Do you tell yourself you just need more time, more motivation, or more willpower? In this episode of Authors’ Allies, Rebecca sits down with success and personal growth coach Stacy Baxley, creator of INTENTIONAL, a simple framework that helps busy women stop living in survival mode and start designing their days with purpose.Stacy shares how her 25 years in career development shaped the tools she now teaches women—clarity, confidence, goal-setting, decision-making, self-awareness, and follow-through—using 5–10 minute daily practices that actually stick.You’ll hear how to choose a “word of the day,” identify your MVPs (Most Valuable Priorities), reframe negative thoughts, and create momentum without burnout… even if your calendar is already a trash fire. 😂📝✨In this episode, we cover: 00:54 The Importance of Personal Connection in Coaching01:00 Stacy's Journey to Empower Women01:55 Designing Your Day with Purpose06:14 The Concept of a Word of the Day08:27 Overcoming Overwhelm with Small Habits11:38 Breaking Down Goals into Manageable Steps13:47 Tracking Progress and Reflection15:10 Celebrating Small Wins16:32 The Limitations of Vision Boards17:56 Finding What Works for You19:54 The Importance of Accountability20:57 Habit Stacking for Success24:59 Prioritizing Tasks Effectively30:12 Creative Energy for Authors32:26 Taking Baby Steps Towards Goals33:33 Where to Find More Tips and ResourcesRESOURCES: ➡️ Grab Stacy’s Note Card Guide + program info: https://stacy-baxley-healthy-habits-inside-ou.aweb.page/p/0c54c1aa-b26d-4cd0-af69-275cb1a83935Stacy’s Journal on Amazon: https://amzn.to/45V6jwzYou might also consider Eat That Frog https://amzn.to/4pOpu2fAtomic Habits https://amzn.to/49PBeLXAnd, if you’d like my class on finding your best energy times: https://payhip.com/b/t0nhGJoin the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ ⁠https://www.bluedotdigitalmarketing.com/⁠ Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠ ⁠https://mailchi.mp/15e024a36fd4/marketingplanebook⁠ 📧 Email us: [email protected] ⁠⁠ Follow us on the⁠⁠ social media platform of your choice for more tips and tricks.😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/ 📸 Instagram: https://www.instagram.com/blue_dot_digital/ 🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5 Please LIKE, SUBSCRIBE, and SHARE. I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. #authorsallies  #indieauthor #selfpublishing #authorsallies #habits #habitstacking

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    34: How Authors Get Booked on Podcasts (and What Gets You Deleted Fast)

    Want more visibility without living on social media? Podcast guesting is one of the fastest ways for authors to grow an audience, build trust, and increase book sales… by borrowing other people’s audiences. 📚💫In this episode, Rebecca breaks down how to find the right podcasts, how to get chosen as a guest (without landing in File 13 🗑️😂), and how to show up like a pro so you get invited back again and again.Chapters00:00 Introduction to Podcast Guesting01:01 Finding the Right Podcasts03:53 Getting Chosen as a Guest06:11 Preparing for Your Podcast Appearance09:59 Recording and Promoting Your Episode11:25 Action Plan for Podcast GuestingQuick Action PlanMake a list of 10 dream podcastsListen to 2 episodes each + read the show notesPrep your assets folder (bio, photos, links, freebie)Apply consistently—start with one per weekPromote every episode like you mean itResources:Podmatch for getting hooked up with podcasters. https://joinpodmatch.com/rpaciorekMonitor clip for filtering glare on glasses: https://amzn.to/45LuWM5Our blog about podcast guesting.https://www.bluedotdigitalmarketing.com/post/why-authors-should-get-on-podcastsJoin the RoundTable: Want help planning your next magical marketing move? Join the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun again. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ ⁠https://www.bluedotdigitalmarketing.com/⁠ Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠ ⁠https://mailchi.mp/15e024a36fd4/marketingplanebook⁠ 📧 Email us: [email protected] ⁠⁠ Follow us on the⁠⁠ social media platform of your choice for more tips and tricks.😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/ 📸 Instagram: https://www.instagram.com/blue_dot_digital/ 🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5 Please LIKE, SUBSCRIBE, and SHARE. I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. #author #indieauthor #selfpublishing #authorsallies

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    33: Author's Guide to Goal Setting: Make Your Year Count

    In this episode of the Authors Allies podcast, Rebecca Hallbach Paciorek discusses effective annual planning and goal setting for authors. She emphasizes the importance of finding a planning tool that works for the individual, whether it be a vision board, bingo board, or a word of the year. The conversation covers the significance of reflecting on the past year, experimenting with different planning styles, and creating a loose plan to achieve writing goals. Ultimately, the episode encourages authors to embrace flexibility and creativity in their planning process.Chapters00:00 Introduction to Annual Planning for Authors02:04 Understanding Different Planning Styles03:39 Reflecting on the Past Year04:35 Creating Vision Boards and Bingo Boards06:56 Choosing a Word of the Year08:20 Converting Dreams into a Loose Plan10:16 Finding the Right Tools for You12:09 Final Thoughts and Next StepsGet the notes/worksheets HERE.Follow Stacy Baxley, coming guest, HERE.Join the RoundTable: Want help planning your next magical marketing move? Join the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun again. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ https://www.bluedotdigitalmarketing.com/Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠ https://mailchi.mp/15e024a36fd4/marketingplanebook📧 Email us: [email protected]⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. 😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/📸 Instagram: https://www.instagram.com/blue_dot_digital/🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. #author #indieauthor #selfpublishing #authorsallies

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    32: Book Marketing Predictions 2026

    In this episode of Authors Allies, Rebecca Paciorek discusses the evolving landscape of book marketing for 2026. She emphasizes the importance of authors transitioning from merely launching books to establishing themselves as media brands. Key predictions include the rise of direct sales, the significance of newsletters, the emergence of micro communities, and the integration of AI as a marketing co-pilot. Rebecca also provides actionable steps for authors to implement these strategies effectively, highlighting the need for a strategic approach to building an author ecosystem.Takeaways2026 is the year that authors fully behave like media brands.Direct sales and book extra bundles will be where the real money is.Micro communities are going to beat that broad reach.AI is going to become your marketing co-pilot.Video first podcasts can become evergreen discovery machines.Hybrid launches are becoming the norm.Join the RoundTable: Want help planning your next magical marketing move? Join the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun again. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠  https://www.bluedotdigitalmarketing.com/Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠  https://mailchi.mp/15e024a36fd4/marketingplanebook📧  Email us: [email protected]⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. 😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/📸 Instagram:  https://www.instagram.com/blue_dot_digital/🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. #author #indieauthor #selfpublishing #authorsallies

  13. 31

    31: Twelve Marketing Rituals Every Indie Author Should Do Before 2026

    In this episode of the Authors Allies podcast, Rebecca Hallbach Paciorek introduces the 'Ink and Intention' initiative, designed to help indie authors prepare for a successful 2026. The conversation covers 12 days of actionable steps that focus on setting intentions, strategizing marketing efforts, building an author platform, and fostering community support. Each day offers practical advice to reconnect with one's writing purpose and enhance visibility in the literary world.TakeawaysReconnect with your inner voice and vision for writing.Set intentions for your writing journey in 2026.Plan your promotions around your energy and health.Update your author bio and media kit for better outreach.Revive your email list for consistent engagement.Choose one social media platform to focus on.Schedule local events for authentic connections.Join a supportive community of fellow authors.Progress over perfection: take it one step at a time.Utilize the 12 days of Ink and Intention for clarity and focus.Get a printout of the 12 Days checklist HERE.Join the RoundTable: Want help planning your next magical marketing move? Join the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun again. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠  https://www.bluedotdigitalmarketing.com/Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠  https://mailchi.mp/15e024a36fd4/marketingplanebook📧  Email us: [email protected]⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. 😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/📸 Instagram:  https://www.instagram.com/blue_dot_digital/🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. #author #indieauthor #selfpublishing #authorsallies

  14. 30

    30: Stop Wasting Your Writing Retreats: 10 Prep Steps Every Indie Author Needs

    In this episode of the Authors Allies podcast, Rebecca discusses how to prepare for a virtual writing retreat. She emphasizes the importance of clarity in goals, preparation of technology, and creating a conducive writing environment. The episode provides a checklist of ten essential steps to ensure a productive retreat, including setting boundaries, managing energy levels, and establishing writing rituals. Rebecca also offers resources for listeners to enhance their retreat experience.TakeawaysYou need to show up knowing what you're working on.Pick one clear outcome to avoid decision fatigue.Confirm all tech and tools before the retreat.Designate a physical space for writing.Communicate your retreat schedule to those at home.Set realistic energy goals based on your current situation.Incorporate small rituals to signal writing time.Prepare your mindset to avoid comparison and perfectionism.Pack a go bag with all necessary materials.Request a digital checklist for retreat preparation HERE.Arden Coutts' Writing Retreats: https://www.ardencoutts.com/virtual-writing-retreatsJoin the RoundTable: Want help planning your next magical marketing move? Join the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun again. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠  https://www.bluedotdigitalmarketing.com/Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠  https://mailchi.mp/15e024a36fd4/marketingplanebook📧  Email us: [email protected]⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. 😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/📸 Instagram:  https://www.instagram.com/blue_dot_digital/🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.

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    29: Authors Are Entrepreneurs

    In this short conversation, Rebecca Paciorek discusses the dual role of authors as entrepreneurs, emphasizing the importance of marketing in the writing profession. She highlights that authors must adopt an entrepreneurial mindset and actively engage in marketing their work to achieve success.TakeawaysYou wear a lot of hats as an entrepreneur.You can't just write a book, put it on Amazon and think people will just show up and buy it.Marketing is a crucial aspect of being an author.Understanding your audience is key to effective marketing.Building an online presence is essential for authors.Engaging with readers can enhance book sales.Authors should view themselves as business owners.Chapters00:00 The Role of Authors as Entrepreneurs00:35 Delegating Responsibilities in EntrepreneurshipJoin the RoundTable: Want help planning your next magical marketing move? Join the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun again. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠  https://www.bluedotdigitalmarketing.com/Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠  https://mailchi.mp/15e024a36fd4/marketingplanebook📧  Email us: [email protected]⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. 😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/📸 Instagram:  https://www.instagram.com/blue_dot_digital/🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. #author #indieauthor #selfpublishing #authorsallies

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    28: Authors: Are You Building Passive Income or Avoiding Your Backlist?

    🎧 Book Bites: Passive Income Isn’t Passive — Let’s Be Real About ThatIn this quick coffee chat, Rebecca unpacks what “passive income” really means for authors and entrepreneurs. 💰 Spoiler: it’s not as hands-off as people make it sound!You’ll learn:☕ Why your reason for wanting passive income matters📚 The difference between passive and evergreen income💡 How to decide if it’s time to add a new income stream—or boost the ones you already haveGrab your mug and tune in for a little clarity (and a lot of honesty).Join the RoundTable: Want help planning your next magical marketing move? Join the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun again. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠  https://www.bluedotdigitalmarketing.com/Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠  https://mailchi.mp/15e024a36fd4/marketingplanebook📧  Email us: [email protected]⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. 😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/📸 Instagram:  https://www.instagram.com/blue_dot_digital/🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. #author #indieauthor #selfpublishing #authorsallies#PassiveIncome #AuthorBusiness

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    27: Holiday Ideas for Authors

     The holidays are coming fast—and if you’ve ever wished you could sell more books without feeling like you’re screaming into the social media abyss, this episode is your sign to bundle up!In Episode 26, Rebecca shares creative ways indie authors can use book bundles, themed collections, and collaborative offers to boost sales and delight readers this holiday season. Think of a bundle like a gift bag for your audience—filled with value, personality, and a sprinkle of magic.You’ll learn how to: ✨ Turn your backlist into irresistible box sets or themed bundles 🎄 Create cozy, clever, or witchy seasonal themes (like “Midlife Magic Reads” or “Witchy Women of Winter”) 📦 Add non-book bonuses that make readers swoon—think stickers, playlists, or printable extras 👯‍♀️ Collaborate with other authors to grow your audience and share the workload 📣 Market your bundles with behind-the-scenes teasers, newsletter swaps, and limited-time offersThe holidays can feel noisy—but smart bundling helps your books stand out and spread a little joy. So grab your coffee, your creativity, and start planning that “Cozy Reads Gift Set” your readers didn’t even know they needed.Join the RoundTable: Want help planning your next magical marketing move? Join the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun again. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠  https://www.bluedotdigitalmarketing.com/Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠  https://mailchi.mp/15e024a36fd4/marketingplanebook📧  Email us: [email protected]⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. 😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/📸 Instagram:  https://www.instagram.com/rebecca_bluedot🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. #author #indieauthor #selfpublishing #authorsallies

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    26: Authors- Use AI for Life Tasks and More

    AI Isn’t Cheating: How to Use It to Simplify Your Author Life This week on Authors’ Allies, Rebecca sits down with The Time-Savvy Mom herself — Martha Brown — for a heartfelt and hilarious conversation about using AI to simplify life outside of writing.As a mom, business coach, and author, Martha helps ambitious women reclaim their time using a blend of AI tools, systems, and mom-tested strategies. In this episode, she and Rebecca talk candidly about the guilt and stigma many authors feel around AI, how to use it ethically, and creative ways to let it handle life’s chaos — from meal planning to chore charts — so you can get back to your words, your business, and your sanity.They also dive into Martha’s upcoming book, MESS, a raw look at addiction, motherhood, and recovery with grit, grace, and just the right amount of sarcasm.In this episode, you’ll learn:How AI can help busy authors with everyday tasks like grocery lists, travel planning, and family schedules.Why using AI isn’t “cheating” — it’s working smarter, not harder.Tips to train your AI tools to sound like you.How to find balance between authenticity and automation.A sneak peek at Martha’s Cheers to You community — a supportive space for women blending business, family, and tech with heart. 🎁 Freebie Mentioned: Grab Martha’s Time-Savvy Mom Secret Stash — a collection of productivity tools, AI prompts, and wellness planners for moms and creators. https://stan.store/mompreneurlife/p/the-timesavvy-moms-secret-stash-of-gifts 👉Connect with Martha: Facebook: https://www.facebook.com/marthabrownlifeLearn more about her community, Cheers to You, and claim a free trial using Rebecca’s link https://bd1988--marthabrown.thrivecart.com/cheers-to-you/Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠  https://www.bluedotdigitalmarketing.com/Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠  https://mailchi.mp/15e024a36fd4/marketingplanebook📧  Email us: [email protected]⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. 😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/📸 Instagram:  https://www.instagram.com/blue_dot_digital/🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. #author #indieauthor #selfpublishing #authorsallies

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    25: From Setbacks to Spark: Losing 100 Pounds, Finding My Voice, and Helping Authors Win

    This conversation was originally recorded for Kari Lowe’s podcast, She Ignites—and she graciously allowed us to share it here on Authors Allies so my listeners can learn more about me, my story, and why I’m so fired-up about helping authors. 🔥✨In this candid crossover episode with She Ignites, host Kari Lowe interviews Rebecca Paciorek (that’s me!), founder of Authors Allies and the Authors’ Allies RoundTable. We talk about the belief I had to burn away to build a business, the “rule” I’ve happily broken about women and earning power, and my journey to losing 100 pounds over six years. We also dig into navigating video fears, dealing with online comments, taking up unapologetic space, and why “be nice” isn’t soft—it’s strategic. Plus: what Authors Allies actually does for indie authors and how to test-drive the membership for free.Links & ResourcesShe Ignites podcast with Kari Lowe Kari’s Facebook: https://www.facebook.com/profile.php?id=61557270878848Kari’s Instagram: https://www.instagram.com/sheignitescandleco/Kari’s TikTok: https://www.tiktok.com/@thekariloweKari’s Website: sheignitescandleco.comAuthors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠  https://www.bluedotdigitalmarketing.com/Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠  https://mailchi.mp/15e024a36fd4/marketingplanebook📧  Email us: [email protected]⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. 😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/📸 Instagram:  https://www.instagram.com/blue_dot_digital/🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorekWould you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. #author #indieauthor #selfpublishing #authorsallies

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    24: Don’t Be a Turkey: Why Thanksgiving Might Not Be the Best Time to Launch Your Book

    Thinking about launching your book during Thanksgiving week? You might want to hold that cranberry sauce. In this Authors Allies Book Bites episode, host Rebecca Hallbach Paciorek breaks down the real pros and cons of a holiday launch — from skyrocketing ad costs to distracted readers — and offers smart strategies if your timing can’t budge.You’ll learn:✨ Why Thanksgiving week is one of the most competitive publishing windows of the year✨ When it actually makes sense to launch during the holidays✨ Three things to do if your launch date can’t move✨ The best “sweet spot” months to give your book the attention it deservesWhether you’re planning your next release or revamping your launch timeline, this episode will help you choose the moment that makes your book shine (not get buried under Black Friday deals).🎧 Listen now & Follow us on Socials💌 Free gift: Grab your 10 Steps to Your Ultimate Book Marketing Plan eBook HERE.This episode was done with AI assistance.

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    23: The Woo Is Real: Soul Scribing, Spirit Guides & Writing with Joy

    with The Joyful Oracle, Sue Penney BergmanIn this heartfelt, high-vibe conversation, Rebecca welcomes Sue Penney Bergman, also known as The Joyful Oracle, to talk about intuition, writing, and trusting your inner guidance. Sue shares how she first discovered her gift for channeled writing, what “soul scribing” really means, and how any author can reconnect with their creative flow—even when writer’s block hits.Together they explore how writing can become a sacred dialogue between you and your higher self, the power of spiritual tools like oracle cards, and why following your joy might just be the most practical writing advice you’ll ever get.Trusting your vibes: How to tell intuition apart from fear—and simple ways to tune in.Using oracle cards as writing prompts: The 3-card “attitude / raise your vibe / what you’re overlooking” spread.Soul scribing techniques: Write with your non-dominant hand to quiet the analytical brain. Try writing diagonally on a blank page to shift from root to crown energy.Breaking writer’s block: Move your body first—“emotions need motion”—then ask for guidance.Channeling collective messages: Sue reads her powerful poem Dear Sue and the Soul Sisterhood, first received in 2019 and eerily relevant today.Community in action: How her Sue’s Soul Sisterhood Facebook group grew into a safe, empowering space for intuitive women.Trust Your Vibes Oracle Deck by Sonia (Sue mostly uses the first version- out of print now)Light Is The New Black by Rebecca CampbellDream Weavers Oracle Deck by Colette Baron-Reid Website: joyandco.us You can get some fun, free downloads or sign up for a reading or classes.Book: Write from the Heart — The Art of Soul Scribing COMING SOONCommunity: Sue’s Soul Sisterhood on Facebook  Readings & Workshops: Available on the website. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠  Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠  Email us: [email protected]⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.

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    22: New Readers, New Sales: What to Do When Engagement Drops

    Summary:Every author faces it eventually—the moment when your audience just isn’t engaging like they used to. Don’t panic! This episode breaks down why audience engagement naturally shifts and what you can do to branch out to new readers. From BookFunnel bundles and newsletter swaps, to guest podcasting, influencer outreach, and testing paid ads, Rebecca shares practical and budget-friendly strategies to help you expand your bubble and revive your book sales.What You’ll Learn in This Episode:Why audience engagement dips (and why it’s normal)How to collaborate with other authors using BookFunnel and newsletter swapsSimple ways to get on podcasts and grow your reachWhy influencers and bloggers can help you connect with new readersHow to test paid ads on a small budget to find new fansChapters00:00 Understanding Audience Engagement Fluctuations04:18 Strategies for Re-engaging Your Audience07:11 Expanding Your Reach Through Collaborations10:26 Testing Paid Advertising for GrowthGet on Podcasts:Podmatch Create your media kit packageLinks & ResourcesAuthors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠Email us: [email protected]⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

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    21: The Brain Fog Fix (BFF): 10 Real-Life Systems to Help You Focus, Organize, and Feel Accomplished

    ✨ Episode Summary: In this empowering and refreshingly honest episode, Rebecca shares her top 10 real-life systems that help her stay focused, organized, and mostly sane—even through the brain fog of ADHD, menopause, and mom life.This episode is based on her free summit presentation The Brain Fog Fix (BFF)—and yes, it's all about turning your brain fog from a frazzled frenemy into your Brain’s Functional Friend.💬 Expect laughter, honesty, practical takeaways, and permission to do things your way. Whether your brain’s been buffering since 2020 or you’re just looking for low-pressure systems that actually work, this one’s for you.💛 If this episode helped you feel seen, supported, or slightly more in control of your foggy brain—leave a review or share it with a friend who needs to hear it!🧠 What You’ll Learn in This Episode:Why syncing all your tech (and yes, even your Kindle) can save your brainThe magic of Google Calendar + family access for reducing chaosHow paper planners still win (especially when they're erasable!)Rebecca’s signature 3-3-3 Simplicity Planning FrameworkHow she uses Siri, Alexa, and her Apple Watch as backup brainsWhat goes into her essential Google Keep & Notes listsThe power of accountability buddies and co-workingWhy exercise actually helps with brain fog—and how she does it in real lifeQuick-start tips for meditation (even if you're not “woo”)Why scheduling fun and rest is non-negotiable for clarity & calm💥 Plus: a bonus “tip 10.5” that changed everything—therapy, journaling, and emotional self-awareness.📎 Resources + Freebies Mentioned:🔗 Printable worksheet & checklist: https://mailchi.mp/c459a942264b/bffpodcast✨ Connect with Rebecca:Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠Need Amazon A+ Content help? Check out our mini-course HERE: https://payhip.com/b/85YOEEmail us: [email protected]⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5💛 If this episode helped you feel seen, supported, or slightly more in control of your foggy brain—leave a review or share it with a friend who needs to hear it!Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

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    20: From Struggles to Stories with Patrice M. Miller

    In this inspiring episode, I sit down with Patrice M. Miller, a woman who embodies resilience, wisdom, and the kind of quiet strength that changes lives. Patrice is the author of Quiet Strength From Within—a book (and companion journal) that guides readers through healing, self-discovery, and renewal—as well as a real estate investing guide based on 25+ years of hands-on experience.We dive into Patrice’s journey from corporate leadership to coaching and writing, how personal health challenges reshaped her path, and the strategies she uses to help others reset, refocus, and rise. Patrice’s approach blends heart-centered listening with actionable steps, making her guidance powerful for both life transitions and real estate goals.Whether you’re an author, entrepreneur, or aspiring real estate investor, you’ll walk away from this conversation with clarity exercises, practical insights, and encouragement to take that next step forward.How Patrice turned personal trials into Quiet Strength From Within and a coaching framework that changes livesWhy journaling and “brain dumps” are key tools for reducing overwhelm and gaining clarityPatrice’s journey of writing and self-publishing her books (and what she learned along the way)00:00 Introduction to Resilience and Strength07:07 Health Challenges and Personal Growth14:57 Practical Exercises for Clarity and Control22:08 Balancing Listening and Action in Coaching29:32 Mindset and Real Estate Investing34:50 The Writing Journey: From Ideas to PublicationGet Patrice’s books on Amazon or through her directly:Quiet Strength from Within book.Quiet Strength from Within JournalThe Legacy Blueprint bookDownload the Clarity Starter Kit (free workbook) → https://payhip.com/b/XOD7pConnect with Patrice on Instagram, Pinterest, Facebook, and YouTube: https://linktr.ee/withpatriceAuthors’ Allies⁠⁠ RoundTable⁠⁠ can be found on our⁠ ⁠website.⁠⁠ Ebook: Did you download your FREE copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ HERE: https://mailchi.mp/15e024a36fd4/marketingplanebookEmail us: [email protected]⁠⁠⁠Follow us on the⁠⁠⁠ social media platform of your choice for more tips and tricks. Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

  25. 19

    19: Amazon Secrets Every Indie Author Needs to Know

     In this episode of the Authors’ Allies Podcast, Rebecca pulls back the curtain on Amazon’s algorithm and reveals how to make your book stand out in a crowded marketplace—without spending a dime on ads. From cover design and irresistible descriptions to smart keyword strategies and A+ content, you’ll learn exactly how to turn curious browsers into loyal buyers. Whether you’re launching your debut novel or breathing new life into your backlist, these simple tweaks can dramatically improve your book’s discoverability and sales.What You’ll Learn:How to make your cover and title work as your “silent salespeople.”The essential elements of a book description that hooks readers instantly.Why keywords and categories are your Amazon secret weapons.The role of reviews in boosting visibility and credibility.How to use A+ Content and Author Central to look more professional.Why optimization is an ongoing process (and how to keep it manageable).Links & ResourcesAuthors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ Ebook: Did you download your FREE copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ HERE: https://mailchi.mp/15e024a36fd4/marketingplanebookNeed Amazon A+ Content help? Check out our mini-course HERE: https://payhip.com/b/85YOEI mentioned these two programs for helping with the Categories and Keywords:Self Publishing Titans has free and paid versions.Publisher Rocket by Kindlepreneur is well worth the cost. Email us: [email protected]⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

  26. 18

    18: Unlocking Pinterest for Authors

    In this episode of Authors’ Allies, Rebecca Hallbach Paciorek discusses the benefits of using Pinterest as a marketing tool for authors. She highlights the demographics of Pinterest users, the platform's potential for driving book sales, and the importance of creating engaging content. The conversation covers practical tips for setting up Pinterest boards, optimizing for SEO, and maintaining consistency in posting. Rebecca also emphasizes the value of building a personal connection with readers through visual content.Pinterest is a valuable platform for authors to reach their target audience.The majority of Pinterest users are women aged 25 to 44, aligning with many authors' readership.Pinterest users are often looking for inspiration and solutions, making them more engaged.Higher income users on Pinterest are more likely to purchase books.Pins remain searchable indefinitely, providing long-term visibility for content.Authors can use Pinterest to promote their backlist books effectively.Links & ResourcesAuthors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠Get the free Pinterest Canva templates mentioned in the episode HERE. https://mailchi.mp/de59371b2392/pinteresttemplatesEmail us: [email protected]⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/Pobzjrsd9EHD49vz7Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

  27. 17

    17: Finding Joy, Fiction, and California Stars with Author Carlie Yates

    ✨ Episode Summary: In this heartfelt and laughter-filled episode, I sit down with Carlie Yates—aka That One Writer Chick—to talk about her writing journey, her latest novel California Stars, and how she’s built a powerful author career while navigating chronic illness and parenting three hilarious sons.We chat about her early inspiration (The Outsiders fans, you’ll love this), her favorite writing rituals, and how her real-life experiences and playlists influence her fictional worlds. Whether you’re a writer, reader, or just love a good behind-the-scenes chat, this episode is full of real talk, resilience, and inspiration.🛑 Spoiler alert: You might cry. You will definitely laugh.📚 In This Episode, We Cover:How The Outsiders inspired a fifth-grader to write 300 pagesWhat it’s like to write while living with chronic illness (and how Carlie adapts!)The inspiration and playlist behind California StarsThe emotional weight of writing from multiple POVsWriting tortured characters vs. healing stories📅 Book Release Alert: Carlie’s latest novel California Stars releases July 24th! 📖 Preorder the ebook now and follow her for the paperback release!Where to find Carlie and her books:https://thatonewriterchick.com/California Stars for sale now: https://amzn.to/4lJlwGMBuy all of Carlie’s books: https://books2read.com/californiastars/🖤 Connect with Carlie on social:https://www.facebook.com/thatonewriterchickakacarliehttps://www.instagram.com/thatonewriterchickakacarlieGet A FREE Sneak Peek of Seth's Original Story HERE.Other Links & ResourcesAuthors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠Email us: [email protected]⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

  28. 16

    16: Visibility without Pressure: Simple Strategies for Authors

     In this jam-packed episode of the Authors’ Allies Podcast, we’re talking about the kind of visibility that actually grows your author business — not just the kind that gets you likes and trolls. 🙃I’m joined by my visibility mentor, Crissy Conner, who shares her journey as an introvert turned visibility queen, and how she helps authors and entrepreneurs show up authentically, powerfully, and sustainably — even if the thought of going on video makes you break out in hives.If you're overwhelmed by marketing, scared to get on camera, or just wondering what to do after you hit “publish” on Amazon, this episode is a must-listen.What We Talk About: ✨ Why visibility is more than going viral — and what it actually means for long-term success 📚 How to get started as an author — even if you don’t want to show your face 🎤 Why podcast interviews and “press tours” are an easy win for authors (yes, even fiction!) 📖 The behind-the-scenes story of Crissy’s books — The Content Creation Machine Journal and The Visible CEO Planner — and how she used them as brilliant lead magnets 💬 How to use your own words (instead of relying on AI) to connect with your readers 🧠 Mindset shifts that help you stop hiding and start showing up — without burning out 💡 Creative ways to share your book, even if you’re still writing itRapid-Fire Nuggets You Don’t Want to Miss:Crissy’s faceless video ideas for shy authors (they’re genius!)The visibility trick that works even if you’re not ready for the spotlightSpecial offer just for listeners. https://thevisibleceo.com/quiz and then get $20 off The Visible CEO Program.Where to find Crissy Conner, The Visible CEO and Her Books:The Content Creation Machine Journal: https://amzn.to/4iH3VO4The Visible CEO Planner and Guide: https://amzn.to/4bP4BicCrissy’s website: https://thevisibleceo.com/Crissy’s podcast: https://thevisibilityqueen.com/podcastepisodes/Other Links & ResourcesAuthors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠Email us: [email protected]⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. Would you like to be a guest on a coming episode? If so, please fill out this form and we will be in touch if we feel you are a good fit.Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

  29. 15

    15: Honoring Austin: Sloths, Storytelling & the Joy of Curiosity with Tammy Gegel

    In this heartfelt and inspiring episode, Rebecca sits down with children’s author Tammy Gegel, the creative force behind KC Gegel Publications. A former teacher, baker, and mom of four, Tammy shares the moving story behind her debut children’s book—written in loving memory of her son, Austin, a passionate biology major with dreams of becoming the next Jack Hanna.Tammy’s first book in the series introduces young readers to sloths, blending education, humor, and interactive QR codes to make learning come alive. From zoo visits to poop dances, you'll laugh, learn, and maybe even tear up as Tammy reveals how Austin's legacy continues to shape her storytelling journey.🧠 Key Takeaways:How Tammy’s background as a first-grade teacher helps her write educational yet engaging storiesWhy she chose sloths for her debut—and the delightful surprises she uncovered during researchThe touching story of Austin’s passion for animals and how his memory lives on through the seriesCreative ways she engages young readers, including QR codes for sloth sounds and a hidden fox “Easter egg”Insight into her next book featuring red foxes—and why her characters choose herWhy grief and creativity are deeply connected in her writing journeyBonus: What sloths and poop dances have to do with kids’ favorite fun facts🔗 Resources + Links:Order Tammy’s book: https://amzn.to/3FYPQxBVisit Tammy's author site:https://linktr.ee/tscgegel8Follow Tammy on Facebook: https://www.facebook.com/profile.php?id=61566772323486Sign up for updates on the next book and get the FREE coloring pages HERE: https://mailchi.mp/c6486d790e2f/coloring-pages-kcgegel💬 Connect with Us:Share this episode with a teacher, parent,author or animal-loving friend 💗Authors’ Allies RoundTable and the blog can be found on our website. Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that ⁠HERE.⁠Email us: [email protected]⁠Follow us on the⁠ social media platform of your choice for more tips and tricks. Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

  30. 14

    14: Promo Stacking: The Book Marketing Strategy You Didn’t Know You Needed

    In this episode, we’re pulling back the curtain on one of the most powerful, underutilized marketing strategies for authors: promo stacking.Recorded live at a writing retreat by Wandering Creative Life, Rebecca shares how authors can combine strategic promotions to boost visibility, increase sales, and—most importantly—own their audience instead of relying on rented platforms like Amazon or social media.Whether you're launching a new book or reigniting interest in your backlist, this session is packed with actionable gems that will help you take control of your marketing and create sustainable momentum.🔑 Key Takeaways:What promo stacking really is—and why it works like marketing rocket fuel.How to choose a focus date and build a marketing timeline around it.Why freebies and lead magnets (especially in your back matter!) are essential to grow your email list.Smart ways to combine social media, email, ads, and partnerships for maximum impact.How to make Amazon’s algorithm work for you—even if you're not spending a ton.Ideas for bonus content and direct offers to keep readers coming back to you.The value of collaboration with other authors, podcasts, and reader networks.✨ Want to go deeper? Check out the free worksheets, promo calendar, and planning templates mentioned in the episode 🎁 And don’t forget—you can join the Authors’ Allies RoundTable for a free month to get support and live feedback on your marketing!  Authors’ Allies RoundTable and the blog we did on AI can be found on our website. Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that ⁠HERE.⁠Email us: [email protected]⁠Follow us on the⁠ social media platform of your choice for more tips and tricks. Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.

  31. 13

    13: Authors NEED to Use AI (Here’s Why)

    Feeling torn about using AI in your author business? You're not alone. In today’s spicy episode, Rebecca tackles the controversial topic of how authors can ethically and creatively use AI—without losing their voice, their art, or their integrity.This isn’t about letting AI write your book. This is about saving time, brainstorming better, and finally tackling that marketing to-do list with help from your new assistant: AI.Key Topics:The 3 ethical ways authors can use AI without compromising their creativityHow to use AI to write captions, hashtags, and carousels for social mediaSmart ways to brainstorm book titles, blog posts, or launch ideas using AIWhy AI is perfect for generating email subject lines and newsletter ideasWhat NOT to use AI for (hint: it’s still your book)Where to get free AI resources, prompts, and tools mentioned in the episodeOther Links & ResourcesGet the prompt worksheet mentioned in the show HERE.Find Martha Brown’s “Time Savvy Mom’s Secret Stash” HEREGet Martha Brown’s AI Prompt App HERE.Authors’ Allies RoundTable and the blog we did on AI can be found on our website. Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that ⁠HERE.⁠Email us: [email protected]⁠Follow us on the⁠ social media platform of your choice for more tips and tricks. Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

  32. 12

    12: Get Your Books Into Libraries: Insider Secrets from a Librarian & Author

    In this episode of the Authors’ Allies podcast, host Rebecca Paciorek welcomes the multi-talented Cari Dubiel — librarian, author, editor, and mindfulness advocate. Known for her award-winning mysteries and the quirky collection I Loved the Mothman and Other Stories, Cari brings a wealth of experience from both sides of the book world.Together, they discuss:✨ Cari’s many creative roles and how she balances them all 📚 What really happens behind the scenes at modern libraries 🧠 How mindfulness helps library workers manage public-facing stress 🔍 Current trends in what readers want (Hello BookTok and locked-room thrillers!) 📖 The story behind The Author’s Guide to Libraries — and why indie authors should stop dropping off books unannounced 🧛‍♂️ Cryptids as modern myth and how Mothman inspired a whole collection 🛠️ Cari’s hybrid publishing venture, Dustbound Books 🧩 Tips for writers juggling creativity with real life 📝 Her upcoming projects: Detective Mothman and The Author’s Guide to BookstoresPlus: the truth about audiobook formats, why children’s authors need better feedback, and Cari’s favorite writing beverage (spoiler: it’s not just coffee!).✨ Don’t miss this inspiring and practical deep dive into the literary world from the perspective of someone who truly does it all.05:10 - Balancing a Busy Life09:00 - Teaching Mindfulness to Library Workers13:20 - Stress and Reality of Working in Libraries17:10 - Current Reader Trends and BookTok Influence22:30 - Ebooks vs. Print: What's Popular Now26:00 - Playaway Devices and Streaming Changes30:20 - How Author’s Guide to Libraries Was Born35:00 - Children's Authors and Library Events38:40 - Editing and Hybrid Publishing with Dust Bound Books44:30 - Creating I Loved the Mothman and Other Stories49:40 - Upcoming Projects: Detective Mothman and Author’s Guide to Bookstores53:10 - Cari's Advice for Aspiring AuthorsWhere to find Cari DubielCari’s website: https://caridubielauthor.com/Cari’s Duskbound Books website: https://duskboundbooks.com/ and on Substack https://duskboundbooks.substack.com/Cari’s books: (Amazon affiliate links)I Loved the Mothman and Other Stories https://amzn.to/4bG9XfnThe Authors’ Guide to Libraries https://amzn.to/4hrQqACAll Cari’s books: https://amzn.to/41VkPCPOther Links & ResourcesAuthors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠Email us: [email protected]⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.

  33. 11

    11: Empowering 1M Moms to Achieve Financial Freedom with Nellie Corriveau

    In this episode of Authors’ Allies, host Rebecca Hallbach Paciorek introduces Nellie Corriveau, the founder and CEO of the Wealthy Mama Movement and author of 'Your Journey to Six Figures'. Nellie shares her mission to help 1 million moms build successful online businesses they love. The discussion delves into Nellie's background, including her experiences with motherhood and working in the pediatric cancer space, which inspired her mission. Nellie offers insights into overcoming limiting beliefs, the importance of enjoying the journey of entrepreneurship, and the significance of self-care. They also discuss strategies for scaling a business and Nellie's innovative approach to writing her new book with the involvement of her community.03:06 Nellie's Journey and Mission05:26 Building a Supportive Community14:01 Strategies for Business Success18:12 Personal Growth and Self-Care22:51 Future Plans and New Book30:20 Behind the Scenes with Nellie 32:14 Overcoming Limiting Beliefs36:00 The Comfort Zone Challenge38:52 Lessons from Previous BooksWhere to find Nellie Corriveau and the Wealthy Mama Movement:Nellie’s Website: https://wealthymamaboutique.com/The Wealthy Mama Movement on Facebook: https://www.facebook.com/TheWealthyMamaMovementThe Wealthy Mama Movement on YouTube: https://www.youtube.com/@TheWealthyMamaMovementChannel/featuredOther Links & ResourcesAuthors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠Email us: [email protected]⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

  34. 10

    10: Connecting with Readers: The Power and Impact of Author Visibility

    In today's episode of Authors' Allies,things are a little different. I'm thrilled to be in the spotlight as I'm interviewed by my visibility mentor, Crissy Conner, also known as The Visible CEO. With over 20 years of marketing experience and a rich background in magazine publishing, not to mention my lifelong obsession with books, I'll be sharing my journey into the specialized world of content creation for authors, coaches, and speakers. Join me in this insightful conversation where I dive into my strategic approach to author visibility, discuss the evolving landscape of publishing, and offer some invaluable tips for both aspiring and seasoned authors. Whether you're working on your first manuscript or just love to read, this episode promises to shed light on crafting a successful book marketing journey. So, grab your favorite drink, get comfy, and let's dive into this enlightening conversation with Crissy.Highlights from this Episode:Dive into Rebecca's journey and find out why she has a special passion for helping authors. Her love for reading began with Nancy Drew books, and now she wants to give back and be an ally for authors everywhere.Discover the step-by-step strategies Rebecca uses to help authors achieve top rankings on Amazon.Learn about the evolving world of author visibility—from the transition of walk-in bookstores to the digital space—and the techniques that remain timeless, like in-person events and the power of email.Find out why getting visible even before your book is finished is crucial and how to leverage your personal story to connect with potential readers.Where to find Crissy Conner, The Visible CEO and Her Books:The Content Creation Machine Journal: https://amzn.to/4iH3VO4The Visible CEO Planner and Guide: https://amzn.to/4bP4BicCrissy’s website: https://thevisibleceo.com/Crissy’s podcast: https://thevisibilityqueen.com/podcastepisodes/Other Links & ResourcesAuthors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠Email us: [email protected]⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

  35. 9

    9: From Medical Pathology to Children's Books: Halina Schafer's Inspiring Journey Across Three Careers

    In this episode of Authors Allies, host Rebecca Paciorek is joined by Halina Schafer, an inspiring author with a unique background in medical pathology, social work, and now children's literature. Halina shares her journey of overcoming childhood illness, transitioning careers, and eventually channeling her love of science and human emotions into writing children's books. The episode dives into the themes and processes behind her books, including how she turned a family scrapbook into her first published work, 'Fiona and the Extra Special Invisible Gifts,' and her ventures into topics like climate change with STEM books. Listeners will also hear practical advice for aspiring authors, anecdotes about self-publishing, and the importance of constantly learning and adapting, regardless of age. Whether you’re an aspiring author or simply a lover of books, this episode is packed with insights and inspiration. Tune in for a captivating conversation that proves it’s never too late to pursue your passions.Where to find Halina Schafer and Her Books:Halina’s website & books: https://www.third-careerpress.com/Get Halina’s FREE activity book at the bottom of her website home page.Halina’s books: Fiona & The Extra Special Invisible Gifts https://amzn.to/4i5uRan Who Found Who? https://amzn.to/4kti57eHalina on Facebook: https://www.facebook.com/Halina-Schafer-Author-310149686130015/Other Links & ResourcesThe other book discussed was A Window Into The Ocean Twilight Zone by Michelle CusolitoAuthors’ Allies RoundTable can be found on our website. Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that ⁠HERE.⁠Email us: [email protected]⁠Follow us on the⁠ social media platform of your choice for more tips and tricks. Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 💬 KeywordsAuthors Allies podcast, storytelling, celebrated authors, book reviews, literary marketing, medical pathology, mental health, clinical social worker, children's books, STEM book, climate change, lupus, autoimmune disease, self-publishing, illustrator, easy reader, adult literacy, dementia, emotions, cognitive behavioral therapy, developmental process, social work, illustrator collaboration, creative storytelling, eBook, technology challenges, turning pages, career change, retirement.

  36. 8

    8: Breaking Down Author Branding: Steps to Align Your Voice and Visuals

    Welcome to the Authors Allies podcast. Today, I dive into the crucial topic of branding for authors, a vital step on your literary journey. I'll break down the process of brand building, taking you from understanding your goals and purpose as an author to identifying and connecting with your ideal reader. I'll share practical insights on developing your brand voice and creating a cohesive visual identity, including color palettes and fonts. I'll guide you on applying these tools effectively across social media, websites, and marketing materials, enabling you to elevate your author brand and stand confidently alongside top publishers. Plus, I'll tell you how to get your hands on my free 43-page branding workbook to help you along this journey. Join me for valuable tips to help you write and sell your books while maintaining a balanced life. Happy branding!Key Topics: Branding for Independent Authors Understanding Author Goals Knowing Your Reader Developing a Brand Voice Visual Aspects of Branding Creating Consistency in Branding Avoiding Overwhelm in BrandingOther Links & ResourcesGet the branding workbook on my Template Shop. Use the coupon code BRAND to get it for free.Authors’ Allies RoundTable can be found on our website. Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that ⁠HERE.⁠Email us: [email protected]⁠Follow us on the⁠ social media platform of your choice for more tips and tricks. Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

  37. 7

    7: It's Never Too Late to Flourish: Laurel Hurst's Story of Healing

    Welcome to this episode of Authors’ Allies. In today's show, host Rebecca Paciorek sits down with the remarkable Laurel Hurst, who transitioned from ethnomusicologist to psychiatric nurse practitioner to bring the power of groove-based drumming to address the mental health crisis.Laurel recently added "author" to her impressive resume with her new bookGroove Therapy. The book beautifully combines workbook, memoir, and instructional elements, even incorporating QR codes linking to videos of the drumming practices. Laurel discusses how she discovered the connection between mental health and physical movement through drumming after a serious car accident left her in chronic pain.She explained that Groove Therapy sessions involve drumming along with familiar pop and American songbook tunes to engage people who may not be from drumming cultures. The sessions incorporate affirmations and primitive reflex integration techniques to provide mental health benefits. Laurel vulnerably shares her health struggles and strong Christian faith as motivations for her important work.Join us for this fascinating discussion about the healing power of rhythm, why it's never too late to flourish, and how Laurel hopes to expand groove therapy's reach through future books and facilitator training. That and much more, coming up now on Authors Allies.Key Topics:Introduction & Laurel's BackgroundWhat is an Ethnomusicologist?Laurel's Experience with Drumming and HealthGroove Therapy Origins & Laurel's Book Writing ProcessWhat Makes Groove Therapy UniqueFuture PlansKey TakeawaysIt's never too late to flourish and fundamentally heal your healthLaurel put multiple chronic conditions into remission through this workGroove Therapy is fun, like dancing, while helping mind and bodyWhere You Can Find Laurel Hurst Website:Grooveforhealth.comBook:Groove Therapy is available on Amazon inprint and ebook. Programs: Laurel’s program information is available on herwebsite. Try a Groove Session: onLaurel’s Facebook group. Podcast: The Brain Health Hookup is on all the main channels includingSpotify.Follow Laurelon social media and try a Groove SessionHERE.Other Links & ResourcesAuthors’ AlliesRoundTable can be found on ourwebsite. Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that ⁠HERE.⁠Email us: [email protected]⁠Follow us on the⁠ social media platform of your choice for more tips and tricks. Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

  38. 6

    6: Exploring Queer Fiction and Building Community with Arden Coutts

    Welcome to another exciting episode of Authors' Allies Podcast! In today's episode, host Rebecca Paciorek dives deep into the world of queer fiction with her guest, the talented author Arden Coutts. Arden shares their journey from growing up in rural Nebraska to becoming an inspiring writer whose books tickle the imagination and chill you to the bone. We explore how Arden's background shaped their storytelling, their approach to building suspense, and their strategies for marketing their work as an indie author. Whether you're a reader looking for your next great book or an author seeking practical advice, you won't want to miss this episode. So grab your favorite beverage, settle in, and let's explore Arden's fascinating world of books and creativity together! Happy listening!Key Topics: Arden’s Background Impact of Childhood and Growing up in Nebraska Diving into Arden’s Books LGBTQ Community and Representation Managing Suspense and Writing Building Reader Engagement and Community Writing Routines, Habits, and Self-Publishing StrategiesKey Takeaways Representation Matters: Arden hopes their work helps queer individuals feel seen and understood, especially those in conservative, rural areas. Their characters often reflect different aspects of their own personality, exploring themes of loneliness and the quest for connection. Community Building: Arden emphasized the importance of building a supportive community of readers and fellow authors. They are active on social media platforms and even have a Patreon where they share exclusive content and engage in meaningful conversations with their audience. Marketing Insights for Indie Authors: In-person events like conventions and book fairs have been highly effective for Arden. They also stress the importance of having freebies and practicing your elevator pitch to attract potential readers and network with other authors.Where You Can Find Arden Coutts Website: www.ardencoutts.com and www.wanderingcreativelife.comInstagram: www.instagram.com/ardencoutts and www.instagram.com/wanderingcreativelife Books: www.ardencoutts.com/store and AmazonYouTube: www.youtube.com/@wanderingcreativelife Patreon: www.patreon.com/ardencouttsOther Links & ResourcesAuthors’ Allies RoundTable can be found on our website. Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that ⁠HERE.⁠Email us: [email protected]⁠Follow us on the⁠ social media platform of your choice for more tips and tricks. This episode was produced by Arden Coutts Arden Coutts, [email protected] LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

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    5: Brewing Success: Dr. Tracy Shroyer's Path to Authorship and Career Growth

    In today's episode, we are diving into the world of books (and brew) with a very special guest, Dr. Tracy Shroyer. Tracy is a business professor, career coach, author, and breast cancer survivor with an impressive 27-year background in the corporate sector. She transitioned to academia and became an assistant professor of business, but faced a layoff in 2023 that inspired her to write her second book, "The Ultimate Job Search."Throughout our conversation, Tracy shares her insights on writing, marketing, and managing a career in transition. We discuss her first book, "Managing Layoffs," which offers a manager's perspective on handling layoffs, and her plans for a new book that combines her management research with her personal experience as an employee affected by layoffs.Tracy also shares her writing process, the importance of using templates and marketing resources, and the value of building a platform as an author. We talk about strategies for repurposing content, maintaining consistency in communication, and the benefits of joining supportive communities like the Authors Allies group.In addition to her writing and academic career, Dr. Tracy manages Facebook and LinkedIn groups for career development and is working on a new project to assist laid-off individuals. She also shares her appreciation for the support from the Authors' Allies RoundTable program.As the host of the Authors' Allies RoundTable, I share some of the resources and strategies we offer to support authors, particularly female independent and hybrid published authors. We discuss the importance of having a marketing plan and the benefits of being part of a close-knit, interactive community.Whether you're an aspiring author, a job seeker, or simply looking for inspiration and guidance in your career, this episode is packed with valuable insights and practical tips. So grab your favorite beverage, get comfortable, and join us for this engaging conversation with Dr. Tracy Shroyer.Key Topics Dr. Tracy Shroyer's background Writing process and resources Author platform building Dr. Shroyer’s Upcoming projects and resources Authors Allies Roundtable Common challenges for authors Career development and job search resources Dr. Shroyer's books and resourcesWhere You Can Find Dr. Tracy Shroyer, PhDDr. Tracy Shroyer’s website: https://www.tracyshroyerphd.com/Dr. Tracy’s podcast: https://www.tracyshroyerphd.com/careerdev/Ultimate Job Search Journal by Dr. Tracy Shroyer, PhD: https://amzn.to/4fU4HoVManaging Layoffs by Dr. Tracy Shroyer, PhD: https://amzn.to/4auhy0dOther Links & ResourcesAuthors’ Allies RoundTable can be found on our website. Book: The Author’s Guide to Libraries by Cari Dubiel, a librarian & authorBlog: Creating Non-Paid ⁠Promotions⁠Blog:⁠ Your Book⁠ is the Main Marketing PieceBlog: The ⁠Last Page⁠Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that ⁠HERE.⁠Email us: [email protected]⁠Follow us on the⁠ social media platform of your choice for more tips and tricks. Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.

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    4: Maximizing Author Success: Strategies for Annual Planning and Promotions

    Welcome to the Authors Allies podcast! In this episode, host Rebecca Paciorek kicks off 2025 by sharing her annual promotional planning system to help authors feel less overwhelmed when deciding on their plans for the year ahead.Rebecca starts by reflecting on key accomplishments, lessons learned, things to be grateful for, and areas for improvement from the previous year. She then looks at monthly income and expenses to identify what worked well financially.Next comes the fun part - brainstorming ideas and goals for the coming year with no limits. Rebecca advises plotting out known events and book launches on a calendar, choosing monthly content themes, and creating "content buckets" of post ideas for each day of the week.By breaking down the planning process into these simple steps, authors can create an organized roadmap to keep their book promotions on track while freeing up more time and brainpower for writing. Join Rebecca as she guides you through her straightforward system to start 2025 strong and achieve those big author dreams! Let's dive in.Key Topics and Timeline 00:00 New Year Review Preparation03:22 "Reflecting on 2024 Lessons"08:59 "Dream and Plan Your Year"11:17 Monthly Content Themes for Authors16:38 "Batch and Schedule Social Posts"19:03 Simple Content Planning Tips21:24 Authors' Marketing Support MembershipLinks & ResourcesGet the planning worksheets HERE. Authors’ Allies RoundTable can be found on our website. Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that ⁠HERE.⁠Email us: [email protected]⁠Follow us on the⁠ social media platform of your choice for more tips and tricks. Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

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    3: BONUS: Private Podcast Episodes

    This bonus collection is the private podcast that we offer on our website. It is a companion to our FREE e-book, 10 Steps To The Ultimate Book Marketing Plan.These are the top 10 things we concentrate on in the Authors' Allies RoundTable marketing membership to sell more books. Join our FREE group for female indie authors on Skool https://www.skool.com/authors-allies-roundtable Please subscribe on your favorite platform. Most episodes will also include video versions on our YouTube channel.

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    2: Three Essential Strategies to Skyrocket Your Book Sales This Year

    Welcome to the Books and Brew podcast! (Now, Authors' Allies)In today's episode, host Rebecca Paciorek shares her top three actionable tips for authors to increase their book sales this year.Rebecca's first tip is to focus on building your email list. She calls it your "personal book club" and direct line to your biggest fans who will support your new releases. Offer a freebie like a short story or chapter excerpt to entice readers to sign up.Her second piece of advice is to make sure your existing books are the best they can be, especially the back matter. Use the back of your book as a marketing tool by including QR codes linking to your next book, a free ebook to get readers on your email list, or even a link to support you on Patreon.Finally, Rebecca recommends leveraging other people's audiences to jumpstart your sales. Be a guest on podcasts, swap newsletter mentions or links with author friends, or participate in book bundles and giveaways on platforms like BookFunnel.Stay tuned as Rebecca dives deeper into each of these strategies to help you sell more books this year! Key Takeaways00:00 Email list essential: engagement, sales, secure ownership.03:27 Own email lists; engage regularly with subscribers.08:35 Swap emails, collaborate, and join author bundles.10:00 Grow email list, market book, leverage audiences.Links & ResourcesBlog: Creating Non-Paid PromotionsBlog: Your Book is the Main Marketing PieceBlog: The Last PageEbook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that HERE.Email us: [email protected] sign-up (affiliate link).Mailboat I to see the backend matter, etc. (And, it's a darn good series.)Join our FREE Skool group for female indie authors. Follow us on the social media platform of your choice for more tips and tricks. Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

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    1: Promoting Indie Authors & Publishing

    Authors' Allies started as Books & Brew on Rebecca's Facebook page. It is the podcast for authors and people that help authors promote their books. Rebecca Paciorek is a seasoned publishing professional, boasting over two decades in the industry producing magazines. She's known for her role as the insightful host of the podcast ‘Books and Brew’, where she explores the captivating world of authors, books, and storytelling. Rebecca's dream always involved promoting authors and their works, and through her series of in-depth interviews, inspiring book reviews, and essential marketing tips, she contributes to both veteran and budding authors' journeys. She invites all to join her in this literary exploration, offering an inviting platform for everyone interested in the writing world.Authors' Allies and Books and Brew are produced by Authors' Allies by Blue Dot.www.AuthorsAllies.com

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ABOUT THIS SHOW

For the past decade, I've worked closely with authors and noticed that independent authors often struggle to get exposure compared to traditionally published authors. This led me to start the Authors Allies Roundtable, a membership designed to help indie authors build their marketing skills piece by piece.From Facebook vlog to here, Books and Brew is now the Authors' Allies podcast, we'll be sharing tips and tricks for book promotion and interviewing talented authors. Be sure to subscribe and follow us on social media.#books #coffee #indieauthor #author #bookmarketing #authorsallies

HOSTED BY

Rebecca Hallbach Paciorek

CATEGORIES

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