Beyond The Hashtag

In this episode of the Beyond the Hashtag, we sit down with Peter Dickenson, Social Commerce Executive at Online Home Shop (OHS), to break down one of the most impressive TikTok Shop success stories to date.Peter shares how OHS generated over $100,000 in a single night and drove more than 50 million affiliate views across their product catalogue, all by building a scalable, creator-first affiliate strategy.We dive into:How OHS activated and scaled affiliates at speedThe product and content strategies that unlocked viral reachKey lessons for brands looking to win on TikTok Shop through affiliatesWhether you’re a brand, seller, or creator looking to understand what real scale on TikTok Shop looks like, this episode offers practical insights you can apply immediately.🎧 Tune in to learn how OHS turned TikTok Shop into a high-impact revenue channel — and how you can do the same.

What does it take to turn a viral product into a global beauty brand?In this episode of Beyond the Hashtag, we’re joined by Sarah Cheung, Founder of Sacheu Beauty, the brand behind viral stainless steel gua sha tools and Lip Stay-N. With 4+ billion views on TikTok, Sacheu Beauty has become a standout example of how creators, community, and culture can drive real commercial impact.Sarah breaks down her approach to building products for virality, capturing creator attention, and scaling a brand in the age of social commerce.

In this episode, we sit down with Jordan Greaves, D2C Lead at Remington, to explore how this iconic brand—trusted for generations—is reimagining its future in the fast-changing world of commerce. Jordan reveals the strategies behind Remington’s digital transformation, from building a direct-to-consumer powerhouse to driving explosive growth on emerging platforms.We dive into how Remington achieved $116K in sales in a single day on TikTok Shop, the tactics that turned one of their products into a hero item generating over $50K in GMV, and the lessons legacy brands can learn about staying relevant, innovative, and connected to today’s consumers.Whether you’re curious about the future of D2C, fascinated by TikTok commerce, or eager to learn how heritage brands adapt and thrive—this episode is packed with insights you won’t want to miss.

In this episode, we sit down with David, the visionary founder of Kanzen Skincare, to uncover the story behind one of the fastest-growing beauty brands of today. From launching products that went viral and captured the hearts of millions, to generating over $100K in sales overnight, David shares the strategies, challenges, and mindset shifts that fueled Kanzen’s explosive growth.Whether you’re a beauty enthusiast, an aspiring entrepreneur, or someone curious about how to build a brand that resonates globally, this conversation is packed with insights on innovation, virality, and scaling a business in today’s competitive landscape.✨ Get ready to discover the secrets behind Kanzen Skincare’s meteoric rise!

In this episode, we sit down with Dominique Bogle, the visionary founder of Hair Anatomy, to explore how she has transformed the way people see synthetic wigs. From breaking industry misconceptions to educating customers and elevating wig culture, Dominique shares the strategies and passion that helped her turn Hair Anatomy into a thriving success. Tune in to uncover her entrepreneurial journey, the secrets behind building a standout brand, and the inspiration that continues to drive her mission today.Want to learn more about TikTok Shop? TTS Academy - ⁠https://bit.ly/tiktokshop-podcast-selleracademy⁠Interested to join us on TikTok Shop?UK- ⁠https://bit.ly/tiktokshop-podcast-sellerregistration-uk⁠EU- ⁠https://bit.ly/tiktokshop-podcast-selleregistration-eu⁠Ireland - ⁠https://bit.ly/tiktokshop-podcast-ireland

Josh Walsh didn’t just find success in FMCG — he found it in the one corner most people overlook: clearance. In this fast-paced episode, Josh breaks down how he built Bargain Grabs into a TikTok. Powered success story with 800K+ products sold, 65K likes, and serious momentum. Expect tactical gems on timing, niche mastery, and scaling under pressure.Want to learn more about TikTok Shop? TTS Academy - https://bit.ly/tiktokshop-podcast-selleracademyInterested to join us on TikTok Shop?UK- https://bit.ly/tiktokshop-podcast-sellerregistration-ukEU- https://bit.ly/tiktokshop-podcast-selleregistration-euIreland - https://bit.ly/tiktokshop-podcast-ireland

This week, we’re joined by Ciara De Carteret from BPerfect Cosmetics — a brand that’s turned bold bets into big wins.In this episode, we unpack: 💥 How BPerfect scaled with creator collabs — even before TikTok blew up 🎯 Why customer feedback is baked into everything they do 📺 How daily LIVEs fuel real-time engagement and sales on TikTok Shop.Whether you’re a marketer, founder, or just fascinated by how great brands grow — this one’s a must-listen.Interested to join us on TikTok Shop? Follow this linkUK: https://bit.ly/podcast-bperfect-ukSpain / France / Germany / Italy: https://bit.ly/podcast-bperfect-euIreland: https://bit.ly/podcast-bperfect-irelandWant to learn more?Check out the TikTok Shop Academy here: https://bit.ly/podcast-bperfect-selleracademy

In this episode, we’re joined by Gorprit, the visionary behind STRAAME — one of TikTok Shop UK’s biggest success stories in the Home & Living category. From furniture must-haves to viral bestsellers, STRAAME has become a household name on the platform.Gorprit takes us behind the scenes of his TikTok Shop strategy — how he scaled quickly, adapted to trends, and turned data into decisions. We also dive into the wild ride of selling one of the biggest viral products of 2024/2025: the Dubai chocolate.Packed with actionable insights, creator learnings, and a peek into what it takes to thrive on TikTok Shop, this is a must-listen for anyone selling (or thinking about selling) online.If you are interested to join us, Follow this linkUK: https://bit.ly/3SY9D3lSpain / France / Germany / Italy: https://bit.ly/44btJfGIreland: https://bit.ly/3G81DtuWant to learn more? Check out the TikTok Shop Academy here: https://bit.ly/4kW8ndo

In this episode, we sit down with Laura Mallows — founder of Mallows Beauty and one of the earliest success stories on TikTok Shop UK. Laura shares how she built her beauty brand from the ground up, turning a bold vision and authentic voice into a powerhouse stocked in high street retailers like Superdrug.We dive into the highs, the hustle, and the heart behind the brand, and also get a glimpse into Laura’s fun and fearless personality — including the time she strutted through the streets of New York in a bikini to champion body positivity.If you’re building a brand, breaking the mold, or just love a good founder story, this one’s for you.Interested in joining TikTok Shop? You can register below:UK: https://bit.ly/3FFg48aSpain / France / Germany / Italy: https://bit.ly/3FFg48aIreland: https://bit.ly/3SU7qG9Want to learn more? Check out the TikTok Shop Academy here: https://bit.ly/4kRdKdm

Kicking off the summer season with a golden glow, we welcome one of TikTok Shop’s biggest tanning sensations — 2btanned. In this premiere episode, we sit down with Ricardo Napolitano, the visionary founder behind the brand, to explore the inspiring story of how he and his son turned a simple idea into one of the UK’s top tanning brands.From humble beginnings to TikTok virality, Ricardo opens up about his entrepreneurial journey, the bold moves that shaped 2btanned, and the key strategies that skyrocketed his business on TikTok Shop. Whether you’re a budding founder or just love a great origin story, this episode is packed with sun-soaked insights and business gold.Ready to tan, talk, and take notes? Let’s dive in.Interested in joining TikTok Shop? You can register below:UK: https://bit.ly/3SXGDbHSpain / France / Germany / Italy: https://bit.ly/43mm5zTIreland: https://bit.ly/4dDYzlnWant to learn more?Check out the TikTok Shop Academy here: https://bit.ly/4jvvnOJ

In this special season finale of Beyond the Hashtag, we’re joined by Jack Timpany, UK Director for TikTok Shop at L'Oréal, to explore how one of the world’s most iconic beauty conglomerates is reimagining the future of commerce.With over 14 years of industry experience, Jack shares his personal journey and the “ticking moment” that made him realise TikTok wasn’t just a platform for content, but a powerful new sales channel.We dive into:What convinced L'Oréal to take the leap into TikTok ShopHow a global company balances experimentation with brand legacyThe real challenges (and rewards) of navigating social commerce at scaleAnd what it means to stay innovative in a category that moves at the speed of trendsWhether you're in beauty, retail, or tech, this episode offers an inside look at how even the biggest brands are rewriting the rules of engagement — and why the future of shopping is more social than ever.🎧 Tune in, get inspired, and don’t forget to follow Beyond the Hashtag — Season 2 is just around the corner.If you are interested to join us on TikTok Shop, click on the following link:UK: https://bit.ly/loreal-podcast-ukIE: https://bit.ly/loreal-podcast-ireland

In this special season finale, we sit down with Jack Timpany, UK Director for TikTok Shop at L'Oréal, to uncover how one of the world’s biggest beauty conglomerates is embracing TikTok Shop as their next frontier in e-commerce.With over 14 years of experience across the industry, Jack shares his personal journey to L'Oréal, the pivotal moment that convinced him the brand needed to be on TikTok, and how global giants like L'Oréal are adapting to the fast-evolving world of social commerce.From internal culture shifts to experimentation and scale, this episode is packed with insights on what it really takes for legacy brands to thrive in the age of creator-led shopping.🎧 A must-listen for marketers, brand builders, and anyone curious about the future of retail.

In this episode, we dive deep into the inspiring journey of Free Soul, a brand built on the foundation of empowerment, trust, and community. Joining us are Arjun, the CEO and Founder, and Jess, the driving force behind the brand’s marketing success. Together, they share how Free Soul started as a personal mission and transformed into a thriving business, making waves on TikTok Shop and beyond.From the challenges of launching a purpose-driven brand to the game-changing strategies that propelled their growth, Arjun and Jess reveal the highs and lows of building a company that does more than sell—it creates impact. Discover how Free Soul navigated the digital landscape, built a loyal community, and stayed true to its mission of empowering women through health, wellness, and authenticity.If you’re an entrepreneur, marketer, or simply someone looking for real, raw business insights, this episode is for you. Tune in for a conversation filled with valuable lessons, behind-the-scenes stories, and actionable takeaways from a brand that’s redefining success in the e-commerce space.🎧 Don’t miss this one—listen now!

In this episode, we sit down with Arjun, the visionary CEO and Founder of Free Soul, and Jess, the mastermind behind its marketing success. They take us behind the scenes of their incredible journey at TikTok Shop, sharing how Free Soul started from a deeply personal mission and grew into a brand that champions community, trust, and women’s empowerment.From the early challenges of building a business to the game-changing moments that shaped their path, Arjun and Jess reveal what it takes to scale a purpose-driven brand in today’s digital world. Tune in for an inspiring conversation filled with lessons on resilience, authenticity, and the power of a brand that truly puts people first.🎧 Listen to the upcoming full episode to uncover the story behind Free Soul’s successIf you are interested to join us on TikTok Shop, follow this link!UK: https://bit.ly/freesoul-podcast-ukIE: https://bit.ly/freesoul-podcast-ireland

What’s the secret behind building a thriving e-commerce brand that resonates with customers and drives massive sales? For Voduz, it all comes down to trust. In this episode, Michael takes us behind the scenes of Voduz’s success, revealing how their unwavering belief in their customers, team, and process has shaped the brand into an industry leader.From product innovation to community building, Voduz goes beyond just listening to customers—they believe in them. With insights from Densie, a trichologist who turns real customer experiences into cutting-edge haircare solutions, Voduz ensures that every product is designed with purpose and customer needs in mind.But that’s not all. Voduz has also mastered the art of selling on TikTok Shop, proving that live selling isn’t just a trend—it’s a game-changer. Their journey from making just £50 in a live session to generating over £400,000 in just 12 hours highlights the power of authenticity, engagement, and strategy.Michael shares how Voduz stays ahead in the fast-paced world of e-commerce by prioritizing community over competition and innovation over imitation. As he puts it: “Don’t follow trends, be the trend.”Tune in to discover the key lessons from Voduz’s journey, the power of trust in building a brand, and how to turn customer relationships into long-term success.

What does it take to turn a £50 live session into over £400,000 in just 12 hours? For Voduz, the answer lies in trust—trust in their customers, their team, and their process. In this episode, Michael reveals how Voduz stays ahead by believing in their audience, leveraging real customer insights to create innovative products, and mastering the art of selling on TikTok Shop. From authenticity to community-building, discover how Voduz isn't just following trends—they're setting them. Don't miss this inspiring conversation on the power of trust in e-commerce success!

What if your biggest frustration turned into a business that skyrocketed by 900% in revenue? That’s exactly what happened to Lucie Macleod, founder of Hairsyrup.Lucie’s story starts with damaged, lifeless hair. She tried every product on the market, but nothing worked—until she took matters into her own hands. In her student accommodation, she began experimenting with natural ingredients, mixing up a hair oil that actually brought her hair back to life. Thinking nothing of it, she started sharing her hair recovery journey on TikTok—and that’s when everything changed.People flooded her comments asking where to buy her magic formula. Demand skyrocketed, and she knew she had something special. Fast forward to today, Hairsyrup has become a TikTok sensation, with 48-49% of sales driven by TikTok Shop and a recent appearance on Dragon’s Den that put her brand in the spotlight.From DIY remedies to a booming business, Lucie’s journey is a masterclass in turning passion into profit. Whether you’re an aspiring entrepreneur, a beauty enthusiast, or just love a good success story—this episode is a must-listen.If you are interested in joining us at TikTok Shop, follow the link attached:UK: https://bit.ly/hairsyrup-podcast-ukIE: https://bit.ly/hairsyrup-podcast-ireland

In this episode we have Lucie Macleod who shares her journey with Hairsyrup where it is nothing short of inspiring. After battling severe hair damage and finding no product that worked, she took matters into her own hands—literally—by creating a homemade remedy. What started as a personal fix quickly became a viral sensation when she shared her hair recovery journey on TikTok.Now, with over 900% revenue growth, nearly half of her sales coming from TikTok Shop, and a recent appearance on Dragon’s Den, Lucie joins us to share how she turned her hair struggle into a booming business. 🚀Tune in to hear about the power of community-driven brands, social media magic, and the behind-the-scenes of building a beauty empire from scratch. Don’t miss this episode! 💡✨If you are interested to join us on TikTok Shop, follow the link attached:UK: https://bit.ly/hairsyrup-podcast-ukIE: https://bit.ly/hairsyrup-podcast-ireland

In this episode of Beyond the Hashtag, Tariq shares how he went from posting about his weight loss transformation to promoting supplements on TikTok Shop—and how that decision skyrocketed his earnings. Within just a month, he was making the same amount as his annual salary from his previous 9-5 management job.We dive into:✅ How Tariq built an engaged TikTok community through transparency and storytelling✅ His first steps into TikTok Shop and what made his product promotions successful✅ The strategies he used to turn views into sales✅ The mindset shift that helped him leave the traditional job world behind✅ Advice for anyone looking to monetize their content on TikTokWhether you’re an aspiring content creator, an entrepreneur looking for new income streams, or just curious about the power of TikTok Shop, this episode is packed with insights and inspiration.Hit play and learn how Tariq turned his passion into profit! 🎙️💰If you are interested in joining us at TikTok Shop UK, please follow the following link:UK: https://bit.ly/thelifeofmrt-podcast-ukIE: https://bit.ly/thelifeofmrt-podcast-ireland

From sharing his weight loss journey to cashing in big on TikTok Shop—Tariq Wright (@thelifeofmrt) turned his personal story into a thriving star creator. In this episode, we dive into how he went from documenting his gastric sleeve experience to promoting supplements on TikTok Shop, skyrocketing his earnings to match his old 9-5 annual salary in just a month. Tune in to hear his game-changing strategies, the power of authenticity, and how TikTok Shop is creating life-changing opportunities for creators. 🚀💰 If you are interested to join us on TikTok Shop UK, please follow the link below:UK: https://bit.ly/thelifeofmrt-podcast-ukIE: https://bit.ly/thelifeofmrt-podcast-ireland

Can you build a massive following and drive millions in sales without ever showing your face? Gideon has done exactly that. Over the last 30 days, he’s generated 5.5 million views on TikTok and helped businesses rake in $1.5 million in revenue—all while staying behind the scenes.In this episode, Gideon reveals:🔥 The exact content strategy that fuels his viral success🎯 How to build authenticity and trust without showing up on camera🚀 The biggest mistakes brands make on TikTok—and how to avoid them💰 The secret to turning views into real revenueIf you think going viral requires a flashy personality or constant on-screen presence, think again. Gideon’s insights prove that great storytelling and smart strategy are the real keys to success.🎧 Tune in now to learn how you can apply these tactics to grow your own brand!If you are interested to join us on TikTok Shop, please follow the link below:UK: https://bit.ly/redcrunchie-podcast-ukIE: https://bit.ly/redcrunchie-podcast-ireland

In this episode, we sit down with Gideon, aka @redcrunchie. A TikTok Shop star creator who’s mastered the art of viral content. Over the past 30 days, he’s racked up over 5.5 million views on his own account and helped businesses generate $1.5 million in revenue through strategic content and engagement.How did he do it? Gideon reveals his proven framework for going viral, the common mistakes brands make, and the winning formula for turning views into dollars. If you’re looking to scale your business with TikTok, you won’t want to miss this one! 🚀🎧 Tune in now!If you are interested in joining us at TikTok Shop, please follow the link below:UK: https://bit.ly/redcrunchie-podcast-ukIE: https://bit.ly/redcrunchie-podcast-ireland

In this episode, we’re joined by our second creator guests, Grace & Kelly! 🌟 Their love story began on TikTok, and what started as a connection online quickly grew into a thriving career as creators on TikTok Shop.Grace & Kelly take us behind the scenes of their journey—from meeting on the platform to building a business together. They share the challenges they faced, the pivotal moments that shaped their success, and how they turned their passion for content creation into a full-time career.But that’s not all! They’re also dropping key tips and tricks for growing a strong, engaged community on TikTok. Whether you’re a new creator or looking to level up your presence, they break down strategies for boosting engagement, connecting authentically with followers, and making the most of TikTok Shop.If you’ve ever wondered how to turn your creativity into a business while staying true to yourself, this episode is for you. Don’t miss this inspiring conversation filled with real insights, actionable advice, and a whole lot of heart. ❤️🎧 Listen now and start building your own TikTok success story!If you are interested in joining us at TikTok Shop, follow the link below:UK: https://bit.ly/gracekelly-podcast-ukIE: https://bit.ly/gracekelly-podcast-irelandWe've partnered with an amazing podcast in the US where they share beneficial and interesting topics on TikTok Shop, follow the link here to their podcast. https://open.spotify.com/show/3Zwgw5duASjyfzade4px1w?si=bab1dcc8d14d4330

In this episode of the TikTok Shop Podcast, we’re joined by our second creator guests, Grace & Kelly! 🌟 In this episode, we uncover how their love story began on TikTok, and together, they’ve built thriving careers as creators on TikTok Shop.Join us as we dive into their journey—from their first connection online to turning content creation into a business. They share the highs, the challenges, and their best tips for aspiring creators looking to grow on TikTok Shop.Don’t miss this inspiring and heartwarming conversation! 🎧✨If you are interested in joining us on TikTok Shop, follow the link attachedUK: https://bit.ly/gracekelly-podcast-ukIE: https://bit.ly/gracekelly-podcast-ireland

In this episode, we sit down with Greise, one of TikTok Shop’s youngest star creators, to explore her career evolution—from dancing on world-class stages to thriving in digital commerce.Greise shares her rise from backup dancer to BRITs performer and Little Mix choreographer, mastering movement both on stage and in her career. She then takes us through her transition to TikTok Shop, where she discovered live selling, faced setbacks, and learned invaluable lessons.Now a star in e-commerce, Greise reveals the mindset shifts and strategies that fueled her success. Whether you're a creator, entrepreneur, or simply love an inspiring journey, this episode is one to tune into!Interested to join us at TikTok Shop? Follow the link below.UK: https://bit.ly/greise_a-podcast-ukIE: https://bit.ly/greise_a-podcast-ireland🎧 Listen now!

Meet Greise, one of the youngest star creators on TikTok Shop! 🚀✨ In this upcoming episode, we dive into her incredible journey—how she went from discovering TikTok Shop to becoming a star in the creator space. Greise shares her insider tips, biggest lessons, and why she wishes she had started even sooner!Don’t miss this inspiring conversation filled with real talk, behind-the-scenes insights, and motivation for aspiring creators.

Welcome to Episode 2 of Beyond the Hashtag, the official TikTok Shop Podcast! 🎙️In this episode, we sit down with Sam Bates, one half of Big Boss Toys, to uncover his inspiring journey from selling at the markets to becoming a TikTok Shop success story. Sam shares how he met his business partner, his first experience selling live in Australia, and the unforgettable moment when he went live on TikTok Shop for the first time—racking up 100 orders in one go!From grassroots hustle to digital domination, this episode is packed with insights on how live selling can transform a business. Whether you're a seller, entrepreneur, or just curious about the world of TikTok Shop, you won’t want to miss this!If you are interested in joining us at TikTok Shop, you can register here.UK: https://bit.ly/bigbosstoys-podcast-ukIE: https://bit.ly/bigbosstoys-podcast-ireland

In this episode, we sit down with Sam Bates, the mastermind behind Big Boss Toys, to uncover the secrets behind his explosive 2000% sales growth in just 4 months on TikTok Shop! 🚀 From smart product strategies to game-changing live selling, Sam breaks down how approached his success on TikTok Shop and scaled his business to new heights. Whether you're a seller looking to level up or just curious about the power of TikTok Shop, this episode is packed with insider tips, real success stories, and actionable insights you won’t want to miss.

Welcome to the very first episode of Beyond the Hashtag, the official TikTok Shop Podcast!In this episode, we sit down with the visionary behind Made by Mitchell, Mitchell Halliday, to uncover his incredible journey—from selling sweets in school to collaborating with Jeffree Star and building a beauty empire. Mitchell shares the defining moments that led him to TikTok, the challenges he faced along the way, and the game-changing moment when he made $2 million in just one week through TikTok Shop.Get ready for an inspiring deep dive into the mindset, hustle, and strategies that turned a passion for makeup into a multi-million-dollar brand. 💄✨🔊 Tune in now and discover the power of TikTok Shop! If you are interested to join us on TikTok Shop, you can register here (UK) : ⁠⁠https://bit.ly/podcast-register⁠ . (Ireland): https://bit.ly/podcast-register-ireland

🎙️ Introducing Beyond the Hashtag! Kicking off with Made by Mitchell's, Mitchell Halliday. Our brand-new podcast Beyond the Hashtag is here - bringing you real stories from the biggest names on TikTok Shop. And who better to launch with than Mitchell Halliday, founder of Made by Mitchell. In episode one, Mitchell reveals how TikTok Shop transformed his brand, fast-tracking 20 years of growth into just 5 - and becoming the first UK brand to hit $1M in a single day. Stay tuned! Full episode dropping soon 👀