PODCAST · business
Built Not Born In Business Podcast
by Chris & Helen Butler
What if the difference between your business thriving and barely surviving isn’t more capital, better timing, or a lucky break. Instead it’s the lessons you haven’t learned yet from people who’ve already been exactly where you are?Every episode, we sit down with founders, investors and business leaders who’ve actually built something. The ones who’ve risked their own money, made tough calls, navigated failures and created businesses that endure and turnover millions.We talk about the decisions that kept them up at night. The pivots that worked. The mistakes that didn’t. The moments when quitting looked easier than continuing. And the strategies, mindset shifts and lessons that made the difference between barely surviving and actually succeeding.If you’re building a business, you’ll hear stories that validate what you’re going through and give you insight you can apply immediately.If you’re thinking about starting, you’ll get an honest view of what’s actually involved and whether it
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41
The Newsreader Who Learned Trust Under Pressure Arti Halai
What happens when someone spends fifteen years in live television, reporting on 9/11 as it unfolded, delivering the news of Princess Diana's death, navigating pressure cooker newsrooms at the BBC and ITV and then walks into the world of business?Arti Halai didn't just change careers. She carried something with her that most entrepreneurs spend years trying to build: the ability to earn trust from total strangers in seconds.In this episode of Built Not Born In Business Podcast, Chris and Helen sit down with the former BBC and ITV Central News presenter turned business communication expert, author and speaker who has co-founded and exited three companies. Arti opens up about what really goes on behind the newsroom desk when devastating global events hit, why the most powerful communication tool isn't your words. It's your pause. And the childhood roots that quietly shape who we become as leaders.From her unconventional CV that looked like a magazine to building a testimonial-led reputation in a crowded market, Arti shares her philosophy on trust, preparation and why reading children's storybooks out loud might be the single best thing you can do for your business presence.Chris and Helen dig into their own experience of handling mistakes head-on, the underrated power of psychological safety in teams and why the word "entrepreneur" might be the most overused title in business today. Arti delivers a masterclass in communication, presence and leadership that will challenge how you think about everything from team culture to public speaking.This is a conversation packed with hard-won wisdom from someone who has delivered news to millions, built and exited businesses, studied happiness at Harvard and still believes the most important thing in business is deceptively simple: say what you mean and mean what you say.Whether you run a team of two or two hundred, this episode will change how you communicate, how you lead and how you think about the trust your business is really built on.Watch now. Subscribe to Mr & Mrs In Business so you never miss an episode.
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40
The Real Truth About Business Success (Lessons From Top Founders)
In this episode of Built Not Born in Business, Chris and Helen reflect on one of their most powerful interviews yet with Stuart Trevor, founder of AllSaints, along with lessons from other successful founders they’ve spoken to on the podcast.This is not just about one story. It is about the patterns that keep showing up across every successful entrepreneur they have interviewed.From the reality of taking investment, to the pressure of growth, to the importance of staying true to yourself, this episode breaks down what actually matters when building a business.They discuss the risks that come with outside investment, why funding is not always the answer and how many founders end up losing control of the very thing they built. They also share their own experiences building a business, including the highs, the quiet periods and the moments of doubt that no one talks about.A key theme throughout the conversation is persistence. The idea that success is not one big moment, but the result of doing the right things over and over again, even when it feels like nothing is working.This episode is for anyone building a business, feeling stuck, or questioning whether they are on the right path.Watch now to hear the lessons that keep coming up from real founders who have been through it.Subscribe for more honest conversations with business owners and entrepreneurs.
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The Founder of All Saints Reveals the Truth About the Fashion Industry | Stuart Trevor
In this episode of Built Not Born In Business, we sit down with Stuart Trevor, the founder of global fashion brand AllSaints to talk about what it really takes to build an iconic brand and why the fashion industry needs to change.Stuart is responsible for creating one of the most recognisable fashion brands in the world. But after decades inside the industry, he’s now speaking openly about the uncomfortable truth behind how fashion operates.From overproduction and waste to the broken economics of fast fashion, Stuart explains why the traditional clothing model simply isn’t sustainable and what needs to happen next.We discuss:• The real story behind founding AllSaints and building it into a global brand• What Stuart learned working at Reiss for a decade• Why the fashion industry produces far more clothing than people will ever buy• The hidden waste problem behind modern fashion• Why sustainability must now sit at the centre of every fashion business• How Stuart Trevor Collection is trying to reshape the industryThis is an honest conversation about creativity, entrepreneurship and the responsibility that comes with building global brands.If you’re an entrepreneur, founder or creative building something of your own, this episode offers a rare insight into the mindset of someone who has built one of the most recognisable fashion brands in the world.Built Not Born In Business is a podcast that explores the real journeys behind successful businesses with honest conversations about what it takes to build something meaningful.Because success isn’t born.It’s built.
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Real Lessons From Millionaire Entrepreneurs Most People Ignore
Running a business is often romanticised online, but the reality is very different.In this episode of the Built Not Born in Business podcast, Chris and Helen reflect on the biggest lessons they have learned from interviewing successful founders, including entrepreneurs behind major brands, technology companies and high growth businesses.They discuss the real challenges business owners face behind the scenes, why solving genuine problems is the foundation of successful companies, and how hiring people who are better than you can completely transform a business.The conversation also explores the “two way door” decision framework used by companies like Amazon, the power of learning from people further ahead in their journey, and why podcasting may become one of the most powerful marketing tools for businesses in the coming years.If you run a business, want to start one, or are interested in how successful founders actually think, this episode shares honest insights that most people only learn the hard way.In this episode:• Why many businesses start backwards and how to fix it• The real emotional reality of running a company• Why successful founders hire people smarter than them• What “standing on the shoulders of giants” really means• The decision making framework that prevents costly mistakes• Why podcasting could be a huge opportunity for businessesWatch the full conversation and learn what building a real business actually looks like behind the scenes.
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She Built the Technology That Didn’t Exist (Because Waiting Wasn’t an Option)
She shut down her business.Lost a major client. Closed the office. Thought she was done with entrepreneurship.Then one conversation changed everything.In this episode, Kim Antoniou shares how personal tragedy, business collapse and relentless belief led her to build two mission-driven tech companies, including Fonetti, a platform transforming reading confidence for children across the UK.We talk about:- Losing everything and starting again- Why most founders underestimate “how bloody hard it is”- Building technology that didn’t exist yet- Collecting voice data across the UK to train AI- Landing Amazon partnerships- Why autonomy is the most underrated skill in leadership- And what it really feels like when children’s lives change because of your productThis is about grit, instinct, trust and building something that genuinely changes lives.If you’re building something meaningful, this conversation will stay with you.
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Hiring, Equity & Happiness: The Founder Conversation No One Has
In this reflection episode of Built Not Born In Business, we unpack the biggest lessons from our recent conversation with Andrew Hulbert and what they mean for founders building real businesses today.This isn’t a surface-level recap. It’s an honest discussion about what actually stuck with us and what we’re implementing inside our own businesses.We talk about:Why long-form video is one of the most underused growth tools in modern marketingHow one podcast episode can fuel weeks of content, lead generation and brand authorityWhy hiring the person, not the CV, could completely change your cultureThe reality of equity, ownership and rewarding the people who help you scaleWhat your “island” looks like after exit and why most founders never stop to think about itThe uncomfortable truth about happiness, money, health and what success actually feels likeThis episode is for business owners, founders and leaders who are building something meaningful and want to think more deeply about how and why they’re doing it.Real reflection from two founders still in the game.Because success isn’t born.It’s built.
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What Building a $100m Business Really Taught Andrew Hulbert About People
What does building a $100m+ business really teach you about people, leadership and success?In this episode of Built Not Born In Business, we sit down with Andrew Hulbert, founder of Pareto FM, to talk honestly about what it takes to build, scale and eventually step away from a business without losing yourself along the way.This conversation isn’t about growth hacks or surface-level culture talk.Andrew shares how building a people-first business from day one shaped everything that followed. From hiring without traditional interviews, adapting roles around real lives, and rewarding behaviour that actually matters, to the uncomfortable lessons that only come from responsibility, pressure and making mistakes at scale.We also talk openly about:What founders often get wrong about “company culture”Why treating people like humans is a competitive advantageThe leadership lessons that only come from losing money and trustWhat happens emotionally after exiting a businessWhy success doesn’t feel the way most people think it willHow family, time and perspective change once the business is no longer running you.This is a grounded, honest conversation for business owners who care about how they build, not just what they build.
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What Alex Hormozi & Simon Squibb Taught Tobias Allen About Building a $100+ Empire
What does it really take to build a £100m+ business in the real world?In this episode of Built Not Born In Business, we sit down with Tobias Allen to talk honestly about the lessons that shaped his journey, including what he learned from working with Alex Hormozi and Simon Squibb.Tobias breaks down the realities of building a high-growth business. The pressure that comes with scale. The personal cost of ambition. The decisions that matter when the stakes are high. And how ideas popularised by Alex Hormozi and Simon Squibb translate into real-world execution, not just theory.We explore:What building a £100m+ business actually demandsWhich Alex Hormozi principles work in practice and which only work if you are willing to do the hard workThe mindset shifts required to scale without losing yourselfThe mistakes, pressure, and responsibility that rarely get talked aboutWhy success is built over time, not born overnightBuilt Not Born In Business is a podcast for business owners, founders, and people thinking about starting a business who want the full picture. The truth behind the results. The thinking behind the decisions. And the reality behind real business success.
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This Is Why Mr & Mrs In Business Had to Change
This intro episode explains why Mr & Mrs In Business has evolved into Built Not Born In Business and what this new series is really about.The original podcast started as honest conversations about life and business as a married couple. It was real, relatable, and helped a lot of people feel less alone in their journey.But over time, the conversations changed.The guests we were drawn to weren’t just talking about running businesses. They were talking about building them. The pressure. The responsibility. The mistakes. The personal cost. And the long, unglamorous road that rarely gets shared online.Built Not Born In Business exists to tell those stories.This podcast is about what actually goes into building something meaningful. Not the overnight wins. Not the polished success narratives. But the decisions, sacrifices, mindset shifts, and moments of doubt that shape real business owners over time.In this short intro episode, we explain:Why the name had to changeWhat Built Not Born In Business stands forWho this series is forAnd what you can expect from the conversations aheadThis series is for business owners, founders, and people thinking about starting a business who want a clearer, more honest picture of what success really involves.Because real business success isn’t born.It’s built.
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Mr & Mrs in Business Christmas Special | Meet our newest team partner Alicia - Episode 41
In this festive 2025 edition of the Mr & Mrs in Business podcast, Chris and Helen sit down with Alicia, the newest team member at Two Krakens to share honest reflections on parenting, partnerships and the behind-the-scenes chaos of growing a business together. This episode covers everything from filming confidence, client relationships and podcast nerves to hilarious Christmas traditions, parenting fails and what it’s really like juggling work, kids and ambition. You’ll hear about real-life challenges in business, personal growth and how Alicia made the brave leap back into the working world after prioritising her family. If you’re a business owner or working parent, this episode is a warm reminder that nobody really has it all together and that’s okay. Pour a Baileys, enjoy the chaos and get ready to feel a little less alone in your business journey. Two Krakens is growing and this episode shares why we’re so excited for 2026.
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End of Year Business Lessons That Actually Matter - Episode 40
As 2025 draws to a close, Chris and Helen sit down to reflect on the biggest business lessons they’ve learned this year. From negative brand associations and content repurposing, to listening to your body and knowing when to ask for help. This episode covers everything from scaling businesses and facing online trolls, to how your team culture can be transformed with small, thoughtful changes like early finishes on Fridays. It’s real, raw and honest, exactly what Mr & Mrs in Business is all about. They also share the story behind their latest documentary project, explain how they're planning for a huge 2026 and why it's OK to close a business if you’ve taken all the learnings from it. There’s inspiration here for business owners of all sizes and a reminder that it’s not about perfection, it’s about progress. Whether you’re celebrating the wins or still pushing through, take a pause, reflect with us and head into the new year with purpose.
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Why Your Marketing Isn’t Working And What To Do About It - Episode 39
Marketing isn’t just ads, it’s every single interaction your business has. In this episode of the Mr & Mrs In Business podcast, Chris and Helen break down the truth behind effective marketing, why most businesses get it wrong and how real brand trust is built through consistency, personality and long-form content. From bad habits on airplanes to bad habits on LinkedIn, this episode is part honest rant, part masterclass in what actually works when you’re trying to grow your business. They share how video and podcasting have powered the success of their own two brands, Thread A Pixel and Two Krakens, and why more businesses need to stop chasing likes and start building relationships. They also dig into employee-generated content, brand consistency and the massive mistake many companies make by only posting from their business page. No matter your industry, this episode will show you how your team, your tone and your trust all shape your brand. If you're tired of wasting time on content that doesn’t convert and you want to understand how to use your marketing to actually drive long-term business growth then this one’s for you.
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What It’s Really Like as Women Running a Business in Construction - Episode 38
In this episode of Mr & Mrs in Business, Chris and Helen sit down with Laura and Kelly from Hayley Windows to talk about the real experience of being women running a business in the construction world, from generational ownership to managing customers, pricing challenges and staying grounded in a very flashy industry. The conversation dives into what it’s like being women-led in a male-dominated sector, how roles evolve over time when working with your partner and why brand, service and trust still win in business today. Expect relatable stories, a bit of ranting and plenty of laughs. They also explore how perception doesn’t always reflect reality, especially when people assume business owners are loaded, or that turnover equals profit. If you’ve ever felt misunderstood as a business owner or wanted insight into the reality behind running a trade-based company, this one is packed with gold.
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Running a Business With Your Partner: The Truth No One Tells You - Episode 37
Running a business with your partner or spouse isn’t all sunshine and roses and in this brutally honest episode of Mr & Mrs in Business, Chris and Helen sit down with another husband-and-wife team to talk about what it's really like behind the scenes. From balancing childcare and chasing payments to late-night arguments and learning to define your own roles, this episode covers the challenges most business couples face, but rarely talk about. If you're building a business with a family member, this one will hit home. We also talk about building trust with customer, and the hard truth about what happens when you try to be everything to everyone. Whether you're a startup founder, married entrepreneurs, or growing a team—there’s something in here for you.
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What We Learned at Ideas Fest 2025. Honest Thoughts from Two Business Owners - Episode 36
Ideas Fest 2025 completely changed our perception of what a business festival can be. In this episode of Mr & Mrs in Business, Chris and Helen reflect on their raw, honest and unexpected journey through the UK's most talked-about business festival. From initial skepticism to genuine inspiration, they walk through how Ideas Fest 2025 helped them reconnect with their own entrepreneurial spark. Expect stories of uncomfortable networking moments, powerful talks from real founders and surprising lessons from million-pound business owners who kept it refreshingly honest. This isn’t your usual highlights reel, it’s an unfiltered conversation about mindset, tenacity, self-belief and what it really means to step out of your comfort zone. If you're a small business owner thinking about attending Ideas Fest, or you're just feeling stuck and need a shot of inspiration, this episode is for you.
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How Talbots Law Built Trust, Loyalty & Growth in the West Midlands - Episode 35
Talbots Law is a West Midlands success story and in this episode of the Mr & Mrs in Business Podcast, Chris and Helen sit down with the Callum Haynes Sales Director and Nicola Reeve Head of Franchising to explore how Talbots Law have grown into one of the region’s most trusted and recognised legal firms, without losing sight of their values. They unpack the power of building relationships over transactions, the impact of becoming employee-owned and how Talbots Law has evolved to meet the needs of clients from every walk of life, from startups and salon owners to major corporate franchises. The conversation dives deep into the firm's commitment to trust, brand integrity and community. From their sponsorships and partnerships to their bold marketing choices and client-first culture, this episode is a masterclass in sustainable business growth. Whether you're a business owner looking to scale, build a stronger brand, or better serve your clients, the Talbots Law story offers lessons in leadership, authenticity, and resilience.
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Stop Chasing Viral Content: The Real Strategy for Business Growth in 2025 - Episode 34
Stop chasing viral content and start focusing on what actually grows your business. In this episode of Mr & Mrs in Business, Chris and Helen dive deep into the viral myth, explaining why obsessing over impressions and likes won’t bring in sales and what you should focus on instead. They break down why creating content for your ideal customer profile (ICP) leads to more meaningful engagement, stronger leads and actual revenue, even if it only gets a fraction of the views. From fake gurus promising viral hacks to the dangers of copying your competitors, this episode is packed with real-world advice from business owners who’ve tested it all. If you're a business owner trying to build trust, attract loyal clients and grow sustainably, this conversation will reshape how you think about video marketing and content strategy. Forget going viral. It’s time to go relevant.
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Business Coaching Myths Busted: Lessons From Our Year With a Business Coach - Episode 33
Chris and Helen sit down with their business coach, Mike Allen from Stepstone Consulting, to dive into the realities of business coaching and why it's not what you think. After a year of working together, they discuss how the right coach can help you find clarity, regain your motivation and create a roadmap that actually works. In this episode of the Mr & Mrs in Business Podcast, they explore the importance of starting with the end goal, why most business owners are their own harshest critics and how small changes can have a massive impact on your business. They also share real experiences, including team feedback exercises, setting boundaries with clients and how to balance life, marriage and business. If you've ever doubted whether a business coach is worth it, or wondered how to make real progress without burning out, this episode is a must-watch.
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Cost of Living, Rubbish Couriers & Clueless Politicians - Our Honest Business Rant
In this unfiltered episode of Mr & Mrs in Business, Chris and Helen throw out the rulebook and have a proper moan. From the rising cost of living and subscription overload to late parcels and the state of UK politics, nothing is off-limits. It’s honest, raw and absolutely needed. The pressure of always “staying positive” as business owners can build up and today, they’re letting it all out. They talk about being taxed from every angle, the decline in customer service, how small business owners are under more pressure than ever and why SMEs are the backbone of the UK economy but still get treated like an afterthought. With everything from school system gripes and environmental frustration to the ridiculous rise in household costs and business software subscriptions, this episode is like a group therapy session for anyone running a business in today’s climate. If you've ever felt like shouting “Is it just me?” this is the episode for you.
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Why Most Business Branding Fails And How To Get It Right - Episode 31
In this episode of Mr & Mrs in Business Podcast, Chris and Helen are joined by branding expert Craig for a conversation on what branding really means for small businesses and why most companies get it wrong. They dig into the difference between a logo and a brand, the mistakes businesses make when cutting corners and the simple tools that can instantly improve your professional image. From dodgy Canva logos to missing vector files and Hotmail email addresses, this episode unpacks how the little things affect trust, credibility and customer loyalty. The trio also cover how to use brand guidelines without killing creativity, why consistency matters more than flash and how even AI has a place (if you know how to use it wisely). There’s real-world advice for startups and growing businesses alike, especially those who think branding is just for “when we’re bigger.” If you're serious about standing out in a saturated market, building trust and showing your customers you mean business, this episode is a must-watch.
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Is Bigger Better in Business? How We Grew 27% Without Growing the Team - Episode 30
Is growth always the goal? In this episode of Mr & Mrs in Business, Chris and Helen dive into the idea of scale asking the question: is bigger better in business, or is there a smarter way to grow? They share how their business has grown by 27% in the past year without adding a single new team member, proving that growth doesn’t always have to mean more people, more stress, or more hours. Instead, it’s been about refining systems, being laser-focused and making decisions based on what actually brings profit and joy. Throughout the episode, they talk openly about the pressures of managing a larger team, the turning point that changed their growth strategy and why they’ve chosen to stay intentionally lean while still scaling both revenue and impact. If you're a small business owner wondering whether to scale up or streamline, this honest and unscripted chat offers practical insights, lived experience and a few laughs along the way. Because sometimes the answer to is bigger better in business... is no.
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Why Health & Safety Matters: Solo Business Owner Marisa Firkins on Leadership, Teams & Accents - Episode 29
In this episode of the Mr & Mrs In Business Podcast, Chris and Helen sit down with Marisa Firkins, founder of Safety Forward, a leading health and safety consultancy based in Staffordshire. Marisa brings over a decade of experience as a solo business owner, delivering expert health and safety advice to industries ranging from construction and manufacturing to retail and local authorities. This episode is packed with insights on navigating the challenges of H&S compliance while scaling a business. Marisa opens up about her transition from law enforcement into the world of health and safety, sharing candid reflections on how her past shaped her passion for protecting people at work. She explains why simplifying health and safety is key for small and medium-sized businesses and how even solo business owners can build strong teams, effective systems and supportive networks. The conversation dives into the realities of running a business alone, the mental and emotional toll it can take and the strategies Marisa uses to combat loneliness and burnout. From hybrid work arrangements to leveraging AI tools in H&S, Marisa shares forward-thinking ideas to help other business owners future-proof their companies. As a bonus, the episode touches on the power of accents in the business world , including how Marisa, a proud Brummie like Chris, has learn't to embrace her accent and turn it into a connection point rather than a limitation. Whether you’re a solo entrepreneur, a H&S manager, or just curious about how accents shape business interactions, this episode offers valuable lessons and plenty of laughs.
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Business Efficiency Hacks: 10 Time Management Tips Every Entrepreneur Needs to Know - Episode 28
Chris and Helen from Mr and Mrs in Business share their top 10 business growth strategies that have transformed their companies from chaotic operations into efficient, scalable enterprises. This episode reveals practical time management tips and leadership strategies that busy entrepreneurs can implement immediately to drive meaningful business growth. The couple discusses their proven goal setting framework that keeps them accountable while managing multiple successful businesses including Thread a Pixel and Two Krakens. They share how effective team accountability sessions every Wednesday have become the cornerstone of their business efficiency approach, allowing them to focus on growth activities rather than getting stuck in daily operations. Key leadership tips include creating a culture where constructive feedback flows freely, implementing systems that separate growth activities from operational tasks and building trust with team members who can handle day-to-day responsibilities. The hosts reveal how they use specific business growth techniques like their two-criteria filter for new projects and their annual goal setting process that has consistently delivered results across their companies. The discussion covers practical business efficiency methods including their weekly accountability meetings, the importance of leaving cash reserves for growth opportunities and why they're not afraid to fail fast and pivot when strategies aren't working. Chris and Helen also share personal insights about maintaining team morale, handling criticism as leaders and why traditional business plans don't work for their fast-moving companies. This episode provides actionable time management and leadership advice for entrepreneurs looking to scale their businesses without sacrificing quality or burning out their teams. Perfect for business owners seeking proven strategies to improve efficiency while maintaining sustainable growth.
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HR Laws 2025: Essential Hiring Tips and How to Hire Employees Without Legal Issues - Episode 27
Chris and Helen from Mr and Mrs in Business are joined by HR expert Emma Cromarty from EC Human Resources for an in-depth discussion about navigating HR laws and hiring tips for small businesses. This episode provides essential guidance on how to hire employees while avoiding common legal pitfalls that could cost your business thousands. Emma shares crucial insights about upcoming changes in HR laws, including the controversial day one rights legislation expected in October 2026. Business owners learn practical hiring tips that can protect them from expensive tribunal claims, with Emma explaining how the current two-year protection period for unfair dismissal claims will be eliminated. The conversation covers essential employment contracts, the importance of proper documentation, and why every business needs comprehensive HR policies regardless of size. The discussion delves into how to hire employees effectively, emphasising the importance of thorough recruitment processes, proper onboarding, and regular performance reviews. Emma reveals why hiring friends and family can be particularly risky and shares real examples of businesses facing tribunal claims from relatives. The episode also addresses common misconceptions about HR laws that cost businesses money, including settlement agreements and harassment prevention requirements. Listeners gain actionable hiring tips including the importance of detailed job descriptions, skills testing, and getting potential employees to spend time in the business before making final decisions. The conversation explores workplace culture changes, remote working challenges, and why proper HR documentation is more critical than ever. Emma introduces her HR Chest platform, designed to help small businesses stay compliant with employment law without breaking the bank. This episode is essential listening for any business owner looking to understand current HR laws, implement effective hiring tips, and learn how to hire employees while minimising legal risks in an increasingly complex employment landscape.
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Episode 26 - Does Size Really Matter in Business? Why Bigger Isn’t Always Better
In this episode of the Mr & Mrs in Business podcast, Chris and Helen dive into a hot topic for small business owners: is growth always the goal? Drawing from their own journey running two businesses, Thread A Pixel and Two Krakens they discuss whether a bigger team or higher turnover really equals success. With candid stories, lessons learned, and a few laughs along the way, they share how finding the sweet spot in business size helped them create happier teams, better customer relationships, and more freedom. They also reflect on the realities of managing staff, the pressures of scale, and why lean businesses can actually offer more flexibility and faster decision-making. If you’ve ever questioned whether to expand or stay small, this episode offers relatable insights, honest truths, and practical advice. Whether you’re a startup founder or an established business owner, this conversation is packed with value. Plus, they reveal how business priorities have shifted post-COVID and how changing expectations around team culture, automation, and agility are reshaping the future of small business. With exciting updates on their podcast and content studio in the West Midlands, you’ll also get a glimpse into what’s next from Two Krakens and Thread A Pixel.
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Episode 25 - Why Your Business Needs a Podcast in 2025
In this milestone episode of the Mr and Mrs in Business podcast, Chris and Helen take you behind the scenes of their brand-new podcast and content studio, built right here in the West Midlands and now available to hire. They reflect on their own podcasting journey, how it unexpectedly helped grow their business, and why launching a podcast is one of the smartest moves a business can make in 2025. From building trust with customers to showcasing your expertise and generating content that lasts, this episode breaks down the real value a podcast brings to your marketing strategy. You’ll hear why podcasts help filter the right-fit customers, how they improve visibility, and why they’re a must-have if you're serious about standing out in a competitive market. Whether you’re a marketing manager, business owner, or just curious about where to start, Chris and Helen share their honest experience setting up a studio that’s as welcoming as it is professional. No hard sell, just real advice from two business owners who know first-hand the power of podcasting. If you’re in the West Midlands and have been thinking about starting your own show, this episode is your sign.
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Episode 24 - It's Time To Get To Know The Real Chris & Helen Butler
In this episode of Mr & Mrs in Business, Chris and Helen are back with a relaxed, unscripted chat from their usual podcast corner, sharing the kind of raw honesty that keeps listeners coming back. Helen's under the weather, but that doesn’t stop them from bringing warmth, humour, and plenty of real talk to the mic. With the grand opening of their Two Krakens Podcast Studio just days away, the couple reflect on how far they’ve come in business and how perfectionism can sometimes be both a blessing and a curse. They also reveal how the new studio will soon be available for other businesses to hire for podcast and video content. As a growing number of new listeners tune in, this episode takes a more personal turn. Chris and Helen pull questions from a mystery jar to reveal everything from why they started in business to how they navigate working together, arguments and all. It's a candid dive into their dynamic as business partners, parents, and a married couple. They discuss the highs and lows of entrepreneurship, how their different strengths help balance the business, and how separating their roles has strengthened not only their company but also their relationship. There's laughter, honesty, and even the occasional loving dig as they share what really goes on behind the scenes. This episode gives listeners a deeper glimpse into what makes them tick, both as individuals and as a couple building multiple businesses side by side. If you’ve ever wondered what it’s really like running a business with your partner, or just need a little reassurance that you’re not alone in the chaos, this one’s for you. And yes, their next episode will be filmed in their brand-new studio space, which they can’t wait to show off. Until then, it's business as usual… with a few coughs, giggles, and plenty of truth.
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Episode 23 - Stephen Graham & Adolescence on Netflix Is A Masterpiece
In this powerful and emotional episode of Mr & Mrs in Business, Chris and Helen dive into the extraordinary Netflix series Adolescence and unpack the artistry, storytelling, and emotional impact that has left audiences speechless. With their usual light-hearted approach, they reflect on the series' technical brilliance and the deeper social questions it raises. The conversation quickly turns into an appreciation of Adolescence's raw, unfiltered intensity and how Stephen Graham's masterful performance elevated the series to something unforgettable. As business owners with a deep appreciation for storytelling and production, Chris and Helen also geek out over the show's cinematography, direction, and seamless single-take sequences. From the ripple effect of teenage decisions to the under-discussed dangers of misinformation, they touch on important themes raised by Adolescence, including the realities of growing up in the digital age. The couple also explores how Netflix and Stephen Graham have created something that transcends entertainment, sparking national conversations on education, responsibility, and empathy. With their signature honesty, Chris and Helen share how the series made them reflect on their own parenting and the kinds of open conversations they're trying to have with their son. They advocate for Adolescence to be shown in schools, not just for its entertainment value, but for its real-life relevance and educational potential. This episode is a break from the usual business tips, but one that’s deeply personal and packed with valuable insight. It's a reminder that impactful content can change perspectives and start meaningful conversations, whether it's on Netflix or in everyday life. Whether you're a fan of Stephen Graham, fascinated by the craft behind filmmaking, or curious about the cultural ripple effects of Adolescence, this episode offers something for everyone. And yes, Chris and Helen will be watching it again this weekend.
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Episode 22 - When Is The Right Time To Take A Break From Work?
In this episode the pair have travelled to Morocco, Marrakesh for their next podcast. The different setting is starting to become a theme although both Chris & Helen are happy to get back into their own studio soon. It's also their first holiday without their son so a very different experience, instead they're known as Chris & Helen instead of mom and dad. Today they're talking about when is it the right time to take a break from work and how important it is to not feel bad for working all the time but to ensure you listen to your own body for when a break is needed. Chris again talks about his frustrations with people selling courses online with them saying you can earn 10 figure monthly salaries working only a couple of hours a day. They also explain what sweat equity is. Chris goes further to say for most businesses he doesn't believe you needs lots of money to get started, explaining they started a business with only £30 that turned over in its peak around £400k per year. The pair also decided to mix in some of their footage from the holiday, with seeing how the locals live from pottery making, to drinking mint tea in the home of a village.
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Episode 21 - We're Launching a New Podcast Studio for Hire
On this episode the pair are all out of sorts as they aren't in their usual comfy studio. Instead they're in a building site, well not literally. Chris has been busy building a purpose built Podcast Studio that will be available to hire. And normally they do a live one take episode however as both are out of sorts, this is their third attempt. With the new studio launching soon Chris & Helen thought it would be great to show you a behind the scenes view of the studio being built. On the next episode the pair return to their normal format.
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Episode 20 - What Is An Entrepreneur
This weeks podcast starts a little differently as there is some tension between Chris & Helen. Chris calls it out and the pair start this weeks episode with let's say some disagreements. They discuss what an Entrepreneur is, both the actual definition but also how the pair see this person differently. They ask each other if they would start a business again knowing what they know now. Chris gives a little insight into what it's actually like running a business, it isn't all a bed of roses as many people would have you believe. Helen shares how she had to make a difficult call at the start of her business owner journey and how it's shaped her for dealing with similar situations.
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Episode 19 - The Impact Of What You Wear
In this weeks episode Chris finds his inner Victor Meldrew and complains about how he is still feeling ill after weeks and is totally fed up of this awful weather. And why is January the longest month of the year? Helen talks about her passion for fashion and how women are subjected to negative comments about how they look and what they wear where as men seem to not to have these comments. Helen goes on further to talk about how impactful what you wear actually is, not only does it change how people perceive you but also it can have an positive or negative impact on how you feel. Why do we all use acronyms and how many of us just make them up on the spot? And is it okay to say to someone you don't know what that means? Chris's quick tip of the day is to stand when making phone calls and he explains why and how it can help. Helen's constant thread throughout is can I sing this section 🤣.
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Episode 18 - The Importance of Brand Consistency
The pair are back with their first episode of 2025 in the same studio, discussing the same topics relating to business but a few pounds heavier after all the Christmas festivities. In this episode Chris & Helen talk all about the importance of brand consistency, how you can achieve it and why if you haven't already need to make time to get this right before it's too late. Chris talks about a current customer of Two Kraken's that is going through a re-brand at present and how the customer understands the true value of getting it right where so business owners unfortunately don't. Is that due to a lack of education on design agencies part? The pair briefly touch on SOP's (Standard Operating Procedures) and why it's important to have them, even when you only have 1 staff member as well urging all listeners to build at least a word document for a basic brand guidelines document to get them started. Helen ends the show telling Chris that her mom listens to the podcast and says and quote "We waffle". How will Chris react?
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Episode 17 - It's Christmassss
The pair get all festive as Christmas draws closer and this being the last episode of 2024. Wearing their Christmas jumpers and Helen making the effort to put on Rudolf's antlers. Talking about Christmas traditions, the things you only do or have at Christmas whilst Helen talks about how she punishes herself when she forgets to take a bag when shopping. They talk about everything that has happened in 2024 and a new document they implemented to help them track changes and also help in reflecting on the year with all the amazing things they've achieved. And last but not least, Chris & Helen thank all their amazing customers for their support yet again in 2024. Wishing everyone a fantastic Christmas and a prosperous New Year. It's Chrismasssssss
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Episode 16 - We Discuss the Important of Customer Service & Reviews
This week the duo talk all about customer service and how important it is but so many companies get it so wrong as well as customer reviews. They talk about how long it takes to edit the podcasts & Chris battles with his cushion and is convinced it's been changed. We've all good service and bad, the pair discuss past experiences and how they have impacted purchasing decisions. Chris asks Helen if during a buying decision if she likes being called Madam or is just old fashioned and not needed now? Chris goes on to talk about his experience when working for Apple and how they prepare all their sales floor team before they can engage with customers. Helen gives us some states including 93% of people say online reviews impact their purchasing decisions.
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Episode 13 - Mental Health for Business Owners.
This week Helen and Chris touch on mental health, but more specifically mental health for business owners. They discuss the limited support that seems to be available for business owners and mental health and that we all need to make sure we’re taking care of ourselves. The podcast studio has moved finally from the garden office and is now at Thread A Pixel HQ with a dedicated podcast studio space as they now threaten to have guests on the show. And Helen is finally stating to keep her audio levels down as she is now conscious she is recording the podcasts at work. Chris is suffering from the dreaded man flu, the worst kind as he goes on to tell us, and tells us briefly why podcasts are so important and how you can leverage them for great social media content. And finally, the dog Bella is getting in on the action and trying to distract Chris & Helen. Will she ruin the podcast? Will she be allowed on the set again? You’ll have to find out.
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Episode 12 - We're Back With A Brand New Season, Look & Vibe.
It's been a hot minute and Chris is feeling a little bit nervous about starting the podcasts again. However Helen and Chris do both agree they enjoy the podcasts together as they see them as therapy. It's been a good few months since their last podcast together. There's a new look to the podcast, a new look to them both with a little bit more timber and there is just a new vibe. It's only just begun and Chris is telling Helen off for the way she has moved her initial mic position and so it will effect the way her voice sounds on the microphone so she must correct herself. First argument on camera and counting! Since they released their season one podcasts there were a couple of negative nancy comments from some, but on the most part everyone has been so supportive and very positive and this has really spurred them both on to carry on with their therapy sessions, we mean podcast sessions! Helen and Chris explain how they've been busy with new team members, completely changing the look of the showroom and have felt really humbled and supported by their customers with many of them becoming from trusted friends. They're filming in the same location as season one, in the back of their garden in their converted office, where it's a complete mess behind the scenes with Chris' tools and Christmas decorations in the background. They’re excited about a potential new business idea that they would love to do with the podcast but that's a secret for now. But we can let you into that secret because it was so long before they filmed the next episode after this one that we can confirm that the new podcast set is now located in their Two Krakens and Thread a Pixel office space now with the podcast area that you can rent for podcasts or video interviews that you wish to carry out. Exciting times! They share a laugh with the new pouting facial expression they've taken on since watching the apprentice series and have a giggle about how silly they look. You kind of have to see the video for this one. However it's now become habit to them both. They discussed their admiration for the team that run the apprentice and how they both have a crush on Karen Brady! Helen discusses the different change in her personal circumstances entering perimenopause and how she wants to be open with others going through this as it's such a huge life change to women as they get older and how so many women and men don't know much about it. So she's very passionate about discussing what she learns along the way in order to help others feel a little more at ease going through this huge change in women's lives. After Helen and Chris briefly explain what they've been up to for the last couple of months along with the new vibe and look to the podcast and how they've managed to create it on a tight budget, Chris shares his passion about how he wants to share on their podcasts how you can create new marketing material for your business and change things in your business that don't need to cost the earth. They want to continue to be open honest and share the good and bad about business and life. It is not always easy and being vulnerable can be really helpful. Chris explains how he feels businesses in America are so much more honest and open and seem more willing to work and support each other more than some businesses in the UK. They wrap up with some songs with some rude words in that their son had heard and discuss some old school past time songs before signing off until another two weeks time to discuss more business and personal aspects in life. Hope you liked the new look, the new intro, the few songs, the arguments, the honesty and the new vibe!
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Change in Work & Personal Lives
In this weeks episode we welcome back Helen & Chris from their Christmas break and talk about change in both work and in their personal lives. But before they get into change they fumble their way from an intro as Chris struggles to get in podcast mode with awkward silences and lots of deep thinking. When is it too late to say to someone “Happy New Year”? Helen thinks it’s already too late where as Chris isn’t quite sure. Chris goes onto to discuss change at work and how it’s inevitable that change will come and both try not to burst into song every-time they say change. To sum it all up Chris forgets to check the batteries on the mic recorder but doesn’t realise until the recorder switches off just as they start to wrap up the podcast. Chris promises to do better next time and be better prepared. Enjoy!
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Being Grateful & A Cup Half Full Kind Of Person
Today, Helen and Chris are in the festive spirit with their branded Christmas jumpers on for Thread A Pixel and reflecting on the year 2023. Both feeling grateful for various things in life and how we can learn to enjoy the small things in life and pat ourselves on the back for what we have all achieved in the last year. It’s not been easy for anyone, but sometimes we need to all reflect upon what we have all achieved both personally and professionally. Chris wants to share about the movie documentary that he watched recently about David Holmes who was the stunt man for Harry Potter Daniel Radcliffe and how his life was turned upside down when he became unable to fulfil his normal role after a tragic accident. His positive outlook on life even after this horrendous event was enlightening and truly inspiring and we would highly recommend to watch the program called The Boy Who Lived. What a true inspiration he is. A coming-of-age documentary of Harry Potters Daniel Radcliffe and his stunt double David Holmes, whose close friendship endures a life-changing accident. We all know life can serve us lemons, but what do we have to do? Make lemonade! Whilst it’s certainly not always easy, it’s more than likely something we can all work on. Shout out this week from Helen and Chris is to everyone. Well done for everything you’ve achieved this year. Take a few minutes to give yourself a pat on the back and reflect on what you’ve achieved. If things haven’t gone the way you want there’s always something to learn from it and take away from that experience. Wishing you all a wonderful Merry Christmas and a Happy New Year and we will see you all in the New Year after a nice break and time to plan for the New Year ahead in business. Cheers!
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The Pros & Cons Of Running More Than 1 Business
In this weeks podcast, Helen and Chris discuss how they have found running more than one business at the same time, and the pros and cons for this. Running your own business is an additional rollercoaster in life, and in true Helen and Chris style they naturally jump in with both feet to run more than one business together alongside their family life too. They both discuss honestly, the pros and cons they have found through running more than one business. Not only alongside each other but also working very closely with each other for all their businesses. For them, they have found that it has worked well in the fact that the two different businesses being personalised gifts goes hand-in-hand with branded clothing and Workwear. Although they are B2C and B2B. They have been able to share resources between the two companies, as well as unit space and even staff which they have found worked beneficially towards both businesses. As we know all too well through life, we can only learn from our mistakes and so this is what they have both done along the way in life, generally as well as running businesses from the ground up and have been able to learn from running various businesses what works well for them and what doesn’t and apply these to the new businesses that they have and will set up. They both have an exciting chapter ahead with more focused plans for Thread A Pixel’s branded, Workwear services and Krakens media video productions and they are putting in extra ground work over the next few months to really power these businesses ahead. Todays shout out is Hayley Windows , Kelly and Laura run a fantastic business there fitting some beautiful windows and doors across all sorts of buildings and Helen and Chris were lucky enough to have the buildings opposite their home renovated by the team at Hayley Windows and the workmanship of their team, completely transformed the buildings and allowed Helen and Chris to have a much more pleasant outlook from their home! So they wanted to thank the team at Hayley Windows for this. This weeks challenge for Helen Vs Chris. Is are you a dog or a cat person? Helen used to be a cat person having cats when she grew up however, however since having dogs together for the past over 10 years, Helen is now converted to be the same as Chris, and to be more of a fan of dogs so for the first time ever, they’re on the same page in that they both agree they are now dog people as Helen is a convert but what are you! Are you a dog or a cat person? And for those listening the email address is [email protected]
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Are We All Too Stressed? Or Do We Sometimes Over Use This Word?
In this weeks pod Helen and Chris discuss over hot drinks in the morning, how they deal with stress in their lives and how they have supported each other through this. Once again, they are chalk and cheese in their approach to this, and what they have as their own levels of stress and dealing with this. Helen speaks candidly about how some brief therapy got her through a tough time a few years ago, and they both agree on the fact that when we break our arm, we have medication and things put in place to help us through this tough time yet it still seems there may be a bit of a taboo around when our minds aren’t thinking straight and can’t cope with different levels of stress depression and anxiety. These levels of stress may look very different for different people throughout their lives. Is the world we live in today more stressful than 100 years ago? Perhaps it is. Perhaps technology hasn’t helped with this, perhaps it has for some. What are your thoughts? They finish the podcast with a shout out to counsellors in general for the hard work they put in and the understated help they offer to so many people through hard times around the world. Maybe technology has helped in supporting people in that therapy sessions are commonly done on video calls now I’m not just in person. But has technology helped with the social media pressures of the false lifestyle that is projected to us all from a young age? If you feel you need to speak to someone about the tough times you may be going through there are different ways to try and share your problems, as Helen says she feels a problem shared is a problem halved, whether it’s friends, family or a private therapist. Helen and Chris at least both agree it’s good to talk. This weeks Helen versus Chris is “When is it acceptable to get ready for Christmas!?” Helen and their son wanted to watch Christmas movies from this week being the second week of November however Chris thinks no one should be festive until the first weekend of December otherwise it becomes boring! At least they both have come to an agreement that the Christmas tree can go up the 1st of December, although Helen would prefer it sooner Chris would like it later! So when is acceptable to start watching Christmas movies and put the Christmas tree up in your house hold? What are your thoughts, are you a Scrooge or are you a Christmas fairy?!
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Are We There Yet?
Helen and Chris are back from holiday and would love to say they’re feeling refreshed. However it’s not the case. They’ve both come back with, let’s call it “plane flu”. Whilst it’s been sunny and they’ve been California dreaming on the beach, visiting Disney, Universal and spending quality time with family, the jetlag is playing its toll on them both this week. They are filming on a Sunday and perhaps not feeling the best this week. Helen is going to run the show as such and wants to discuss together “are we there yet?” This was stemmed from their son asking after 20 minutes into an almost 20 hour journey, “are we there yet?” Chris and Helen naïvely forgot just how many times children ask “are we there yet?” “No Son , it’s been 20 minutes!!” This repeated question got Helen to reflect on this question in life personally and professionally. Do we find ourselves asking are we there yet? What do we class as being there and what does this involve? Helen and Chris discuss this further. With a shout out this week to family for putting them up in California and allowing them to take over their home and feel so welcome. Helen and Chris have also taken away some new ways in life from staying with Helen‘s brother and sister-in-law in California with some new recipes and ways of living on the cards. They finish this weeks podcast with Chris versus Helen. They discuss does pasta taste different in the different shapes? Helen believes it does being a fan of tagliatelle and the bowl shaped pasta to hold nice chunks of pasta sauce, but Chris thinks this is ridiculous and they are all the same! What are your thoughts? Does pasta taste different in different shapes? Are you there yet or are you still on your professional or personal journey!?
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Has Working In Business Together As Husband & Wife Affected Our Relationship?
Today Helen and Chris try a Sunday afternoon podcast. Today it’s left to Helen to plan today’s discussions. She generally tends to put a lot of trust into Chris so let’s see how today goes! With the new mic covers removed as per Helen‘s request, do they sound different? Chris thinks it’s better with but Helen prefers the look without. She also feels they give more of a retro look, but is it more of a retro sound?! Chris normally takes the lead on the podcasts, but today has decided they will openly discuss “Has being in business together changed their relationship?” Chris wasn’t really feeling up to doing the podcast this week, but sometimes you’ve just got to get on with it. Suck it up buttercup, as Helen would say! Decision making. Does Helen take longer to make decisions down to her confidence issues? Do they disagree as a couple to be awkward or it is genuinely down to having different opinions!? Chris is certainly more confident making decisions than Helen and is happy to hold himself accountable for the decisions that he makes. They discuss does Helen and other people in life find it hard to make decisions and move on with them because they’re not happy to hold themselves accountable when things go wrong? So do they work well in business together? Throughout both of their personal and career experiences they have both had completely different challenges in life, and the way in which they react to them. Whilst showing true ying and yang, chalk and cheese, personalities, experiences and ways of dealing with things it seems to work in business in that they respect each other’s different opinions and can use these to apply to their customers in the most effective way. They both bring totally different skills to the party and appreciate each other for this. Along the way they also discuss why farting so funny, well at least until it smells bad! Does anyone else fart in front of each other? Helen knows both couples that do and couples that don’t, but will she share who?! They can’t imagine holding them all in all the time. Do you? Over 15 years ago Helen had her own fashion brand where she designed, made and marketed everything herself. Learning so much from it with so many valuable lessons and appreciating the tremendous support she received from Chris the whole of the way. However, she feels on reflection she simply wasn’t ready back then and has since grown and learnt so much from that experience which she has now applied to her career and personal life today. Chris continues to experiment with new filming equipment all the time and how this can benefit his clients at Krakens Media. Helen is often a guinea pig so that he can confidently offer these new ideas to clients and know how it’s going to work successfully for them. They discuss how your mindset is so important in life. After all it’s your own mind that stops you from doing anything. They’ve knocked lots of walls down along the way together and individually, but they’ve got through it. Helen‘s favourite phrase, “Suck it up buttercup” comes back around from time to time! Chris’ tough love is what helps Helen through. Your mind can bring you so much but can destroy people too. It’s so important to look after our mind and keep in touch with your mental health. It’s proven things are never as tough as you think they’re going to be, you can worry about it all day long and we can be used to putting things off, but we all need to face tough things in life. They’re more often than not, not as hard as you think they’re going to be. The mind is so powerful and our state of happiness can change in the flick of a switch. Helen refers to her ex partners as an example and how important the mind is, she harshly refers to her break ups that perhaps it’s more the routine you miss than the person, in her experience anyway! Helen tries a bit of ASMR with the microphone as she is a fan of this. However, Chris still doesn’t see the fascination in it but offers up his fancy 32-bit audio for the job! They finish with a round up saying that to make work life work for them they keep their roles as separate as possible and speak through gritted teeth if need be at work! Helen feels running a business together has shown such respect for each other and shares a real beautiful moment, getting deep and meaningful, but spoils it by singing at the end, much to Chris’s disappointment, sorry Chris! Can working with friends or family work for everyone? They feel it’s easier to offload as and when, usually at home to nip things in the bud. This allows them to move on from any issues very quickly, which works well for them both. Helen finally asks Chris how he personally feels working together and if this has affected their relationship. She quickly covers her ears for the answer! She feels she’s annoying and appreciates Chris’ patience with her. Chris’ response may agree with this, he may not! He reflects that Helen is in fact annoying at times but once they found their stride and got in their own lane it works for them and their different views are a good thing. They work differently in that Helen enjoys sharing what’s happening with customers, but Chris likes to focus and knuckle down on a day-to-day basis. Helen will appear like a meerkat from behind her computer, when she wants to ask or share something with Chris and he will ignore her until it becomes too annoying! Their advice to anybody going into business together, whether with friends or family is to be cautious and try and understand each other and appreciate each other as much as possible and to go in eyes wide open. Honesty is the best policy too! Helen V’s Chris. Chris can’t stand Coffee, but Helen needs it to start the day. What do you prefer coffee or tea? This weeks customer shout out is bistro B63 at Halesowen College after Helen had a business meeting there and really enjoyed her sausage patty burger! They also provide the Student and staff uniforms for the College through Thread a Pixel too. They then discussed the amount of courses available at Colleges across the country including Halesowen College. On reflection, they feel they both would’ve done an apprenticeship if they were more readily available back in their day. Chris starts to MC, but Helen quickly stops him. Maybe it’s time to finish the podcast! Another awkward sign off from Chris and Helen, wishing all a great week and saying goodbye for now.
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Another Crazy year 2023
Well this week we are filming the podcast after another crazy week on a Friday night. Let’s do this! Helen has had a week of numerous breakfast meetings and a jampacked good week had by Chris. Although Chris is upset that this weeks camera angles are slightly off as this week he didn’t put his markers in place for when he returned the cameras back to film, but does anyone notice or does anyone even care!? Probably just him! 2023 has been a crazy year for everyone really… This year we have really appreciated the relationships that we’ve grown with our customers and getting through another strange year in business. The aftermath of another summer has allowed us to reflect on yet another rollercoaster year. So far it’s nice to share the journey with like-minded customers and be open with each other along the way. Chris always said he felt it in his waters at the start of the year that 2023 was going to be a tough one and to get ready to knuckle down. And boy was he right in many ways. Yet again we both become a bit silly and giggle about the random jokes shared from shooting stars where the cast would say random words and jokes which we reminisce about together. We must stop digressing and get back to business. Most businesses we speak to have said similar things this year have such as that patterns have changed and it seems harder to earn your money these days. Coming back to work in September after the summer break, a lot of people feel refreshed, and it seems as if everyone in business has come back to life. Is it like this for everyone? It’s been humbling and genuinely true. We have some special friendships with our customers and appreciate the honesty we can share with them getting back to normal life for business and personal after Covid and Brexit, but what is the new norm and what are the new patterns? How do you plan and forecast your business now? Some businesses totally grew whilst some crashed in Covid but surely that same pattern cannot continue at the rate it did for everyone. Marissa from Safty Forward was kind enough to share our podcast a couple of weeks ago about how she resonated with it. This meant so much to us to hear from someone we both respect in business and personally, what an inspiration and lovely person she is. This is why we want to share our honest thoughts along our journey to resonate with those who have been or going through a similar business journey. We discuss how we are all ready for Chris’ meals on wheels whether it’s using his new cooking tray for a bbq for his video equipment. It’s not quite clear what his shelving on wheels is for all we do know is that it’s cheaper than an actual video carrying cart so Helen is happy with that. Chris gets overexcited about discussing his videography equipment and what they can do. Helen has to bring him back to reality and that he could buy everything he wants to, but does he really tell her everything he buys and how much it really is? Perhaps ignorance is bliss here! Maybe Helen has pulled the wool over Chris‘s eyes from time to time with her fashion purchases, often coming home with more clothing from work that she claims is a sample, but ends up on her back the next day this week! Helen and Chris give a shout out to the Taylex group who are a brilliant team of people to work with and who they have worked with for a number of years now. They also filmed with Karl Clark, the owner of the Taylex Group earlier this week. He’s such a great guy. He took all the filming in his stride and was such a natural. We will shortly list the link to the final video we did with him and the team. They also run Expo supplies and Londis stores if you need an exhibition display speak to these guys. Chris had office envy when they visited Taylex Groups head office in Halesowen. In contrast to this they speak candidly about some rare feedback from a customer this week where they respectfully advised that they hadn’t heard back from us in a timely manner. Helen addressed this as she was quite mortified by it, but also wanted to completely take this on board and speak to Chris about what processes they could put in place at Thread A Pixel to ensure this kind of behaviour does not happen again. We will always take any feedback on board. If it means we can offer a better service for our customers then we have to learn from our mistakes. We all are human after all and we are pleased to say that our customer felt that they could share this with us and give us the opportunity to put it right. The customer isn’t just a customer to us but a partnership. It’s not long before we get back onto sayings and getting them wrong. It’s good to talk. A problem shared is a problem halved. Chris discusses why do people call each other mate, he’s not sure it’s for him when it’s someone he doesn’t know but Helen just thinks he’s not very friendly all do time and is being a bit of Victor Meldrew!
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Planning and Setting Goals - Mr & Mrs In Business Podcast
This week we are trying a Sunday morning podcast, no wine, just hot caffeinated drinks to keep us going! Helen introduces the podcast and what its all about in the most long winded way possible but its ok because girls are the best and girls rule! We may have bickered before going live, but will we carry it on with the cameras rolling!? Will we need a divorce lawyer?! They say you spend the most amount of time with people at work and we find that makes it easier to appreciate each others day and feelings towards whats happened. Whilst we are very different in many different ways personally and professionally this does allow us to see things in work and our personal lives differently. We’ve changed up the mics this week but Helen doesn’t like them, do they sound better to you with the covers on? So its been another crazy week in the Butler house hold but we are still going. We’ve had some epiphanies during our roller coaster ride as we’ve been busy planning the future of our businesses with a very well respected business coach. We discus how we find it best to plan for day to day life and business. It is through making lists? For our business planning for the future we discuss how we’ve made Flight paths as this is something we haven't done for a couple of years and we are back on it. With the thanks to Mike Allen. Chris may have kissed some frogs and toads but now he’s ready for his princess!!! It's a hard job finding a good match not only for a wife or husband but also a business coach. You have to trust, respect and admire them, same but different! Having someone to hold you accountable is what we feel we both need more, we know how to sweet talk each other out of certain deadlines and it needs to stop! We’ve gone back to basics to re focus on our marketing plan and our ideal customers and where we want to be in the future. Helen shares how she got emotional when meeting with Mike about the businesses future, and is passionate about people expressing emotions as this is something that hasn’t been taken on board in some of her previous roles. To get our flight path and future goals listed out we actually took a day off away from work to work on the future of our businesses and personal life goals with thanks to our great team allowing us to as they ran the production for us. Is vigour a word for excited? Chris uses it anyway as he’s reducing his swearing! Talking of words, our son a few years ago when he was about 5 was upset after someone at school called him a swear word, “The S word….. “Stupid!" In our flight plan we looked at what we want for retirement and how to get there. We reflected how we feel old at work when some of the team are nearly half our age. Why does everyone younger than yourself on TV look 12, not 25, or 18….12!? Is it too early for us to both make any sense!? We start to sing so maybe! Helen has another brain fart as its too early to talk business and make sense clearly. Will her singing guide us through her answers sounding more professional saying noooo nooo and yeahhhh yeahhh every time!? Will they loose the plot and stop getting the giggles!? Getting back to business, we discuss how time blocking is great and works really well for Helen on paper, but did she us it? 4th time lucky will Helen answer?! Chris keeps life simple making lists in priority order each day. Our shout out this week isn’t only to Mike Allen from Business Doctors as he’s been heavily involved in our week but also for a footwear company Chris used for the first time randomly online who have 3 stores called Elevate Your Sole. And what a great reason for Helen to buy some new shoes too! We hope our giggles along this weeks podcast haven't stopped you from taking something useful from todays listen!
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Is a work life balance a real thing that we can achieve and how do we work towards it?
In this weeks podcast, we discuss work life balance. Are you like Chris and can only cut off when on specific holidays or do you watch trash TV like Helen to zone out? Do we give ourselves too much of a hard time for cutting off, or for working too long?At the end of the day should we just “do you”? Every day is a school day, not only in business. This week we learn from our son what a “Kevin” is. Not only are there “Karens” out there that may moan to you from time to time, but we’ve learnt there are also Kevins as the male versions of those moaning type! We wait with baited breath to see if Chris has remembered to change the branded mug in the foreground!? Or does he simply think he’s too cool for school and using words that are too young for him hey “guys and girls”!? Will Helen be happy with Chris’ outfit for the podcast!? It’s doubtful, he got the dreaded stare! We discuss further, how we both individually and as a family like to cut off, and how we use our ying and yang ways to help each other with the house and work through sharing our completely different strengths. Why is it a thing that everyone seems to clean their house before you go on holiday? Surely it’s not just us!? When Helen has a brain fart, will Chris be there to support her? Or will he kick back, relax and enjoy the embarrassment!? Is it normal to work on a Friday night at 10:30pm? It may be to some and maybe not to others. At the end of the day, you do you. We end the podcast with another fantastic local business shout out that we are a huge fan of, My Coffee Station.
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Success - In Sickness & In Health For Richer For Poorer
What do you see as success? 🤔 Can either of us remember how to open a podcast after a 4/5 month break!? 😅 It’s been a few months since we last filmed our first podcast. That’s because quite honestly after filming the first and second episodes we found we just weren’t agreeing how to go about producing it and decided to knock the whole idea on the head rather than argue about it and negatively effect our personal relationship. 🙃 However after further chats over many cups of teas and coffee we knew we both ultimately wanted to do a podcast together! We agreed we would be both willing to compromise that little bit further in trying to meet a happy medium for us both ⚖️ So here we are 😅 In this weeks episode we each discuss how we personally feel we define success and what being successful means to us. Has our opinion of this changed over the years or remained the same? Whilst we may be a Ying and Yang team, ultimately our morals and goals align some how! 🫶🏻 For some money is the only way to measure their happiness, but do we agree? 🤷🏼♀️ Can money buy happiness? 💰 Helen thinks not and instead focusses on the smaller things in life that can be priceless but without being toooo soppy!! 😂 During our chat we have one of many disagreements about a few things including how we both look, what is perfect, how much should work, should we become “Fat Fellows” to make some extra cash!? 🤣 When would be an ideal time to retire and could we realistically just stop working all together!? 🤷🏻 We finish our discussion with a business shoutout where we want to share our positive thoughts as we appreciate the long journey Rhys has taken to build his inspiring Empire and community at Emp1re Gym, what a great guy! 💪🏻
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Our first ever podcast Mr & Mrs In Business
How to start a Podcast? Well we’re not totally sure but we’ve finally done it anyway. We are Chris and Helen Butler, husband and wife who not only live together with our son and fur baby Labrador, but also run multiple businesses together too. Talking candidly about life, business, family and the highs, and lows along the way. We feel naked and vulnerable being so honest but want to share our real thoughts of our journey. It’s not easy and plane sailing but there are some rants and bants we’d also like to share on our journey. Through our first episode Helen gets a saying right for the first time. Chris exposes himself, not naked thankfully, as we share the rollercoaster ride with anyone who wants to listen. Producing a podcast is something we both have wanted to do for a few years and we have finally bitten the bullet. We discuss how failing is a way of learning. You don’t fail, instead you learn. A few side eyes later we agreed to move on with our chats with some waffling in between. Sharing our different personalities, past experiences from our mid 20s when we first met whilst dancing away on the dance floor strutting our moves to now doing the Mum and Dad shuffle in our 40s! Can we say our experience in 60 seconds~? Well one of can! Does everything happen for a reason? We discuss how we do and don’t love working with each other with a sprinkle of love and hate along our journey. Is it easy to argue at work? Should you work with family? Can you leave things at the front door? Can Helen get a saying right about that too!? Probably not! Whilst we are ying and yang, chalk and cheese, so far, it works for us. In our own way! After experiencing it ourselves this week, we also discuss the importance, or lack of it, of getting a nice photo done for a new passport. Is it important to like your passport photo? Helen thinks so however Chris doesn’t agree. What are your thoughts? We want to paint an honest picture of our journey. If anyone other than our Mums want to listen, support or subscribe we hope we can help some of you with something. Whether you’re a business owner, a parent, have an annoying spouse or work colleague or fancy a light hearted listen, we are still learning on our journey and talk candidly about the highs and lows along the way and we hope some may even learn something from our discussions and hopefully laugh with us, not always at us, during our waffling.
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ABOUT THIS SHOW
What if the difference between your business thriving and barely surviving isn’t more capital, better timing, or a lucky break. Instead it’s the lessons you haven’t learned yet from people who’ve already been exactly where you are?Every episode, we sit down with founders, investors and business leaders who’ve actually built something. The ones who’ve risked their own money, made tough calls, navigated failures and created businesses that endure and turnover millions.We talk about the decisions that kept them up at night. The pivots that worked. The mistakes that didn’t. The moments when quitting looked easier than continuing. And the strategies, mindset shifts and lessons that made the difference between barely surviving and actually succeeding.If you’re building a business, you’ll hear stories that validate what you’re going through and give you insight you can apply immediately.If you’re thinking about starting, you’ll get an honest view of what’s actually involved and whether it
HOSTED BY
Chris & Helen Butler
CATEGORIES
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