Built To Last: Business With Marra McDonald

If you’ve ever wanted to expand your offers but worried your audience wouldn’t “get it” — this episode is for you.This week on Built to Last, I’m sharing a behind-the-scenes conversation with a client who’s ready to grow her business but afraid of confusing her audience. We unpacked how to expand your offer suite without losing clarity, connection, or credibility and how to root every new offer in the brand you’ve already built. Here’s what we cover:Why your brand is more than your offersHow to communicate growth without losing clientsThe mindset shift from fear to flowSustainable expansion that aligns with your audienceHow to narrate your evolution and bring your people alongRemember: your offers are the branches --- your brand is the tree. You’re not starting over; you’re growing deeper.⁠Instagram ⁠⁠Mentorships & Mastermind ⁠⁠Subscribe to Marra’s Classroom ⁠If you loved this episode, share it on your stories and tag me — I’d love to hear your biggest takeaway

You’ve evolved, your business has grown, and people know your name but imposter syndrome still whispers that you’re not “ready.” In this episode, Marra dives into a powerful conversation from her mastermind about what happens when we start to outgrow the beginner version of ourselves.You’ll hear:The client story that inspired this week’s topicHow to recognize when you’ve outgrown old beliefsWhat expansion really feels like (spoiler: it’s uncomfortable and worth it)Marra’s own behind-the-scenes reflection as she expands into traditional business spacesHow to lead, grow, and build sustainably — without waiting to feel readyConnect & Subscribe:👉🏼Listen weekly for behind-the-scenes insights on building a business that’s Built to Last.👉🏼Subscribe to Marra’s Classroom on YouTube for upcoming lessons, frameworks, and strategy breakdowns.👉🏼Follow Marra on Instagram for more business sustainability insights and client stories.

his week’s episode is a little different — less “how-to” and more heart-to-heart.After a deeply reflective year filled with both personal and professional shifts, I’m pulling back the curtain on what’s been happening behind the scenes: the challenges, the lessons, the pivots, and the exciting new direction for my business and this podcast as we head into 2026.If you’ve been wondering what’s next for me or if you’re in your own season of refining, slowing down, and getting back to what truly matters — this one’s for you.Inside today’s episode, I’m sharing:✨ What this past year has really been like — balancing motherhood, loss, and leadership.✨ The honest reflection that changed how I view growth and sustainability.✨ A full breakdown of my new offers and what’s coming in 2026.✨ Why this podcast is shifting into a behind-the-scenes, diary-style format.✨ The return of Marra’s Classroom on YouTube — my new education-based space for strategy, frameworks, and teaching.✨ How I’m blending the mentor and educator sides of my work — through storytelling, sustainability, and community.This episode marks the start of a new season — one rooted in longevity, intentionality, and honest conversation.If you’ve ever wondered what it really looks like to evolve your business while honoring your capacity and values, you’re going to feel right at home here.Connect With Marra⁠⁠⁠Watch Me⁠⁠ ⁠⁠⁠⁠Listen To Me⁠⁠ ⁠⁠⁠⁠Work With Me

You can’t scale what’s already draining you.In this episode, we’re talking about what it actually takes to build a coaching offer that grows sustainably — one that supports your clients while protecting your energy, capacity, and freedom.If your current offer requires constant access, overdelivering, or carrying every client’s success personally, this episode is your permission slip to rebuild it better.Here’s what you’ll learn:The 3 must-haves of a scalable and sustainable coaching offerWhy your offer process should be repeatable (and how to build one)How to design a supportive container that doesn’t rely on unlimited accessHow to make sure your offer promise matches your real capacityThe mindset shift from “adding more” to “building better”This episode is for:Coaches and consultants ready to refine their offersPrivate practice owners expanding into coachingService providers creating a group or education-based offerEntrepreneurs who want to grow without burning outMentioned in this episode:👉 Offer Development Consulting — 3 months of customized support to audit your suite, design your scalable coaching offer, and position it for predictable sales. Learn more here: https://marra-mcdonald.mykajabi.com/expand-elevate-embodyDon't forget to connect with me on Instagram - instagram.com/marra.mcdonald

Everyone talks about scaling but few talk about how it actually feels once you’re in it.In this episode, I’m breaking down what scaling sustainably really looks like in daily life — not just in revenue or visibility metrics, but in the way your business feels, functions, and supports your energy.We’ll explore the difference between the old way of scaling (hustle, chaos, and constant output) versus the sustainable way (alignment, simplicity, and systems that work with you — not against you).You’ll hear real examples from my own business and my mastermind clients who’ve gone from burnout and overwhelm to calm, profitable, and fully aligned.In this episode, you’ll learn:✨ The real difference between traditional scaling and sustainable scaling✨ What a sustainable business model looks like day-to-day✨ How to build systems that protect your energy and increase impact✨ Why doing less can actually lead to more growth✨ The mindset shifts that redefine what success really meansIf you’re ready to grow your business without losing yourself in the process, this episode will give you the clarity and inspiration to do it.🎧 Tune in and learn how to scale sustainably — for real this time.Mentioned in this episode:→ Sit In For Free Scale Sustainably Mastermind: https://marra-mcdonald.mykajabi.com/mastermind-free-sit-inCome sit in completely free and experience the community, clarity, and calm that come with sustainable business growth.

Feeling overwhelmed by Instagram, TikTok, LinkedIn, email, and podcasts? You’re not alone. Most business owners think growth means showing up everywhere but that often leads to burn out and watered down messaging.In this episode, I share how marketing simplicity can help you get visible, build trust, and convert clients—without the overwhelm. You’ll learn:The three core marketing platforms you need to grow your business: visibility, nurturing, and convertingHow strong positioning helps you stand out and attract your ideal clientsSmart content repurposing strategies that save time and amplify your messageWhy repeating your messaging is key to sustainable growthIf you want to grow your business while actually enjoying the process, this episode is for you. Stop doing more and start doing better.Key Takeaways:Focus on fewer platforms but make them work harderBuild trust through nurturing platforms like newsletters, communities, or podcastsConvert leads with clear strategies on sales calls, pages, or DMsRepurpose content strategically for visibility, nurturing, and conversionRepeat your positioning points to make your message stickConnect With Marra⁠⁠⁠⁠Watch Me⁠⁠ ⁠⁠⁠⁠⁠⁠Listen To Me⁠⁠ ⁠⁠⁠⁠⁠⁠Behind The Scenes With Me⁠⁠ ⁠⁠⁠⁠⁠⁠Work With Me ⁠

In business, we’re often told the answer to growth is “more.” More offers. More platforms. More hours. But more doesn’t always equal better — it usually equals burnout.In this episode of Built to Last, I’m diving into what I call The Myth of More in Business Growth — why chasing “more” keeps so many entrepreneurs stuck, and what to focus on instead if you want your business to feel sustainable and aligned.You’ll hear: • My personal story of falling into the trap of “more” • Why simplifying creates clarity and consistency • The Applebee’s vs. fine dining analogy that changes how you view offers • Signs you’re caught up in the Myth of More • One powerful question to help you simplify this weekWant to go deeper? Join my free Slack channel where I share behind-the-scenes breakdowns of simplifying strategies for myself and my clients. This week, I’ll show you how I helped a client cut down from 13 offers to 4 — and why that shift will completely change her growth.Join Here: https://marra-mcdonald.mykajabi.com/the-sustainable-scale Connect With Marra⁠⁠⁠Watch Me⁠⁠ ⁠⁠⁠⁠Listen To Me⁠⁠ ⁠⁠⁠⁠Behind The Scenes With Me⁠⁠ ⁠⁠⁠⁠Work With Me ⁠

Welcome to the first episode of " Built To Last: Business With Marra McDonald". I am Marra, a business growth consultant and sustainability mentor, and in this episode, I’m taking you behind the scenes of my 2025—a year full of challenges, lessons, and transformations.From navigating personal hardships like infant botulism, medical debt, and family loss, to maintaining client retention and growing my business despite reduced social media presence, I share exactly how I’ve leaned into a season of expansion.I break down the three keys to my business success this year: 1 Strategic Offers – How each offer has a purpose, predicts income, and aligns with client growth 2 Marketing Strategy – Combining long-form, short-form, and referral-based marketing 3 Community & Positioning – Building genuine engagement that supports business sustainabilityI also discuss my upcoming shift: • Expanding services to serve both online and traditional business owners • Teaching exactly how to grow sustainably through offer development and marketing • Leveraging educational design to improve offers for coaches, service providers, private practices, and more • Owning my voice, attending networking events, and speaking as a keynoteThis episode is for entrepreneurs, coaches, service providers, and traditional business owners ready to learn how to build a sustainable, life-first business.Connect With Marra⁠⁠Watch Me⁠⁠ ⁠⁠Listen To Me⁠⁠ ⁠⁠Behind The Scenes With Me⁠⁠ ⁠⁠Work With Me

You don’t need another podcast teaching you the latest hack or overnight trickYou need a business that actually lasts — one that grows with you, fuels your life, and doesn’t burn you outWelcome to Built to Last. I’m Marra McDonald — a business growth consultant and online business sustainability mentor for entrepreneurs who are done chasing quick wins and ready to build something sustainable.Each week, I’ll share the strategies, perspective shifts, and leadership lessons that will help you refine or expand your offers, simplify your marketing, and grow a business that’s profitable, purposeful, and truly built to last.If you’re ready to stop building for right now and start building for what’s next then let’s dive inConnect With Marra⁠⁠Watch Me⁠⁠⁠⁠Listen To Me⁠⁠⁠⁠Behind The Scenes With Me⁠⁠⁠⁠Work With Me⁠

In this raw, honest, and heart-led episode, I’m sharing the behind-the-scenes season that led me to completely shift how I run my business—and ultimately gave life to the After Hours Club.When my daughter faced a serious health crisis, everything changed. The long work blocks? Gone. The perfectly planned schedules? Out the window. What I was left with were short windows of time—twenty minutes here and there—and a question: Can this really be enough?The answer was yes. And not just “barely getting by” yes, but instead “things are still growing” yes.In this episode, you’ll hear:What the last few months looked like behind the scenes (the real story)How I used 20-minute work windows to keep my business movingThe surprising wins I created in the middle of the chaosThe exact method I now teach for focused progress in a short amount of timeWhy this season inspired the creation of The After Hours ClubWhether you’re caregiving, side-hustling, deep in client work, or just trying to grow without burning out—this one’s for you. There is a way to run your business with less time, less pressure, and way more intention.You don’t need ideal conditions. You need a rhythm that works in real life. And if you’ve been craving support that fits into your world instead of demanding more from it—The After Hours Club might be exactly what you need.🎧 Tune in and let’s redefine what “enough time” really looks like.✨ Resources Mentioned:Join The After Hours Club Episode 5 – Our Botulism Story & What It Taught Me About Life & Business Let’s Connect!Tag me while you’re listening [@marra.mcdonald]  and tell me your biggest takeaway from today’s episode. And if this resonated with you, share it with a friend or leave a review—it means the world!

Welcome back to Late Night CEO! If you're tuning in while juggling dishes, curled up in bed, or squeezing this in between everything else—you’re exactly where you need to be.In tonight’s episode, we’re digging into a challenge so many of us face: what to focus on when it all feels urgent. If you're building a business with limited time (like just an hour a day), this one's especially for you.Here’s what we’re covering:🌙 The Overwhelm TrapWhy it’s not a time management problem, it’s a sign that you care. But treating every task like it’s equally urgent leads to burnout and low momentum.🌙 The Lens Method for PrioritizingLearn how to choose one weekly focus lens—like revenue, capacity, or momentum to bring clarity and calm to your to do list🌙 Grouping Your Days for FlowGet a peek into the After Hours Club method for themed workdays. When combined with the Lens Method, it’s a chef’s kiss for making real progress with limited time.🌙 Permission to Do LessA gentle reminder that one meaningful action a day is enough. You’re not late, you’re just building in a different rhythm.🌙 Bonus: Want to go deeper?🌙I quietly launched a brand-new membership called The After Hours Club and it’s everything this episode walks you through, but with weekly calls, community, coaching, and accountability.🔗 Join for just $55/month (for now!)Lock in your founding member rate and start growing your business in a way that truly fits your life.👉 https://marra-mcdonald.mykajabi.com/late-night-ceo-clubLet’s connect:Instagram: https://www.instagram.com/marra.mcdonald/Thanks for listening, After Hours CEO. You’re doing better than you think 💛

A $50K sales month? That’s great—but it doesn’t tell me how sustainable your business is. What does? How you handle the season that comes after the high.Every real business goes through periods of slower sales. But the difference between businesses that survive and those that spiral? How they use the “low” season to build their next level.Tonight, I’m breaking down:🔹 Why slow seasons are often a chance for growth🔹 How a current 1:1 client and I are using this time to refine her offers & positioning🔹 The 4 step approach I use to navigate stagnation without panic-selling or burning it all downIf you’re in a slow season right now, you’re not failing. You’re in the part of the cycle that sets up your next wave. Hit play and let’s talk about it.DM me "LATE NIGHT" on Instagram @marra.mcdonald if this hit home for youJoin the Late Night CEO Mastermind https://marra-mcdonald.mykajabi.com/successfor-mastermindSubscribe & leave a review if this episode spoke to you!Connect With MeWebsite: ⁠⁠⁠https://marra-mcdonald.mykajabi.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://marramcdonald.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/marra.mcdonald/⁠⁠⁠⁠⁠TikTok:⁠⁠⁠ https://www.tiktok.com/@marra.thelatenightceo?_t=ZT-8v4ih8roiOk&_r=1

Tonight, we’re diving into a topic that’s been on my mind after a fire conversation over on Threads—investing in coaching from a place of empowerment. Too often, we’re told we have to invest in a coach to succeed, but let’s be real—you don’t need to do anything. The real magic happens when you want to invest, when you see coaching as a way to amplify what you already have rather than a shortcut to success.In this episode, I’m breaking down:🔥 The difference between investing in coaching from a place of power vs. pressure🔥 Why no coach (including me!) is a magic fix for your business🔥 What a great coach actually does—and what they don’t do🔥 How to know if investing in coaching is the right move for youIf you’ve ever felt pressured to invest in a program or mentor, this one’s for you. Tune in and let’s talk about making empowered decisions when it comes to your business growth.Ways to Work With Me: 1:1 Coaching | Mastermind |  New offer coming soon!DM me on IG @marra.mcdonald to chat about which option fits your goals—no pressure, always empowerment.Love the episode? Don’t forget to subscribe, leave a review, and share it with a biz bestie who needs to hear this! Connect With MeWebsite: ⁠⁠https://marra-mcdonald.mykajabi.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://marramcdonald.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/marra.mcdonald/⁠⁠⁠⁠TikTok:⁠⁠ https://www.tiktok.com/@marra.thelatenightceo?_t=ZT-8v4ih8roiOk&_r=1

Ever felt like you had to work during “normal” hours to be taken seriously in business? Same. For the longest time, I tried to squeeze my work into the typical 9-5 schedule, thinking that working nights or weekends meant I had no boundaries. But here’s the thing—I work one full day a week and about an hour a day the rest of the time, and I still run two businesses, serve 27 clients, and show up as a present SAHM to my two littles.In today’s episode, I’m pulling back the curtain on:💤 My exact work schedule (for all you nosey ones 😉)💤 How I built a business model that actually fits my life💤 The four key areas you need to refine to create more flexibility If you’ve been feeling stuck in the traditional business mold, this episode will be a game-changer for you. Let’s talk about what it really takes to build a business on your terms—without burning out.Resources & Links: Want first dibs on my new offer? Message me on Instagram (@marra.mcdonald) with the code phrase “We ride at dawn” for the inside scoop!Need help creating a flexible, profitable business model? DM me "FLEX" and let’s chat about the best way to make it happen. Loving the podcast? Don’t forget to subscribe, leave a review, and share this episode with a fellow entrepreneur who needs to hear this!Work With Me⁠https://marra-mcdonald.mykajabi.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect With MeWebsite: ⁠https://marra-mcdonald.mykajabi.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://marramcdonald.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/marra.mcdonald/⁠⁠⁠TikTok:⁠ https://www.tiktok.com/@marra.thelatenightceo?_t=ZT-8v4ih8roiOk&_r=1

Ever found yourself having a business breakthrough at the most random moment? That was me today as I was sitting in the Red Robin parking lot, drooling over fries. It hit me: Business is a lot like ordering fast food. Some days, we crave the comfort of what we know—quick wins, familiar strategies, and safe choices. Other days, we’re ready to take a risk and try something new.In this episode, I’m breaking down how business growth requires a balance of both. Are you sticking to the same strategies out of habit, or are you willing to experiment for long-term success? And—let’s get real—are you building a business that’s “fast and easy” like a burger, or one that’s truly nourishing and built to last?What You’ll Learn in This Episode:💤Why business ideas strike at the most random times (yes, even in a Red Robin parking lot)💤The connection between fast food and business growth decisions💤When to stick with what works vs. when to experiment and pivot💤How to shift from short-term wins to a sustainable business modelWork With Mehttps://marra-mcdonald.mykajabi.com⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect With MeWebsite: https://marra-mcdonald.mykajabi.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://marramcdonald.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/marra.mcdonald/⁠⁠TikTok: https://www.tiktok.com/@marra.thelatenightceo?_t=ZT-8v4ih8roiOk&_r=1If you loved this episode, don’t forget to subscribe and leave a review! Your feedback helps me create more content to support you in growing a sustainable, profitable business.

If your goal is to increase your recurring income, signing more clients might not be the answer. In this episode, I’m breaking down a simple yet powerful client retention strategy that has helped me achieve an 87% retention rate—and brought my clients their highest income months yet.You’ll learn:✅ Why only 18% of businesses have a retention strategy (and why you NEED one)✅ How a simple review summary and renewal plan can bring in thousands more dollars✅ A behind-the-scenes look at how my client made $4K from this exact strategy✅ The key to making it easy for clients to say yes to working with you againRetention is where the real money is, and today, I’m showing you how to tap into it.Resources & Links:Ready to refine your offers and increase retention? I have 3 spots left for 1:1 coaching in 2025—grab yours before they're gone! https://marra-mcdonald.mykajabi.com/successfor-expansionLet’s connect Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://marra-mcdonald.mykajabi.com⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack:⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://marramcdonald.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/marra.mcdonald/⁠If you loved this episode, don’t forget to subscribe and leave a review! Your feedback helps me create more content to support you in growing a sustainable, profitable business.

Things feel very heavy right now, and to be honest with you, I was not even going to make a podcast episode tonight; but then I remembered this: My brand is all about navigating the ups and downs and entrepreneurship together and not only normalizing it, but growing as a leader through it all. So instead, in this episode , I will be telling you what is going on in life, and how I am handling it when it comes to my brand and business. Who else can relate? Signed the late night CEO. Website:⁠⁠⁠⁠⁠⁠⁠ https://marra-mcdonald.mykajabi.com⁠⁠⁠⁠⁠⁠⁠Substack:⁠⁠⁠⁠⁠⁠⁠ https://marramcdonald.substack.com⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/marra.mcdonald/

Today on a client call, I literally threw out a 3 month launch plan that was 10 pages long that my client and I worked on. Why? Because all it was doing was causing my client stress. Instead, we made a four step launch plan and she is walking away excited to put it out into the world. This is your reminder that you can be unconventional in how you run a business. Signed the late night CEO. Website:⁠⁠⁠⁠⁠⁠ https://marra-mcdonald.mykajabi.com⁠⁠⁠⁠⁠⁠Substack:⁠⁠⁠⁠⁠⁠ https://marramcdonald.substack.com⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/marra.mcdonald/

So today's mastermind call just hit different. Everyone was engaged, everyone walked away with an actionable step to implement in their business, and the coaches have clarity in how we can hold people accountable in the implantation process. This got me thinking-- how often do people join masterminds expecting this, but walk away with only getting calls where they had 5 minutes to ask questions? Is that bad? No. But the problem is, it caps your learning. We talk about how we facilitated this mastermind call and how you can in your mastermind; and if you are an online service provider looking for a mastermind, I discuss how to make the most of your experience. Looking for a mastermind that encourages you to be an active participant in your learning? Look no more. Come sit in, completely free! Use this link to sign up https://marra-mcdonald.mykajabi.com/sit-inUntil next time, goodnight Website:⁠⁠⁠⁠⁠ https://marra-mcdonald.mykajabi.com⁠⁠⁠⁠⁠Substack:⁠⁠⁠⁠⁠ https://marramcdonald.substack.com⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/marra.mcdonald/

My job is not to tell you what to do, its to give you the tools necessary to help you reach your fullest potential, and thats what I help my clients do as they make their own programsToday, we are breaking it down moreUntil next time, goodnight Website:⁠⁠⁠⁠ https://marra-mcdonald.mykajabi.com⁠⁠⁠⁠Substack:⁠⁠⁠⁠ https://marramcdonald.substack.com⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠https://www.instagram.com/marra.mcdonald/

From watching my 5 month old daughter fight for her life with botulism, to also making 25k in sales, this is the why behind sustainable business growth.My philosophy we can build a sustainable business when we get intentional with our offers, marketing, messaging, and always growing in our leadership.Until next time, goodnight Website:⁠⁠⁠⁠ https://marra-mcdonald.mykajabi.com⁠⁠⁠⁠Substack:⁠⁠⁠⁠ https://marramcdonald.substack.com⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠https://www.instagram.com/marra.mcdonald/

I didn't post on social media today, and that used to send me into a spiral-- but just because I was not visible on Instagram today, doesn't mean I was not showing up The same can be said about YOU when YOU might not show up a day, or two, or even three, Today's business growth is all about the mindset. I hope it finds the right people Until next time, goodnight Website:⁠⁠⁠ https://marra-mcdonald.mykajabi.com⁠⁠⁠Substack:⁠⁠⁠ https://marramcdonald.substack.com⁠⁠⁠Instagram: ⁠⁠⁠https://www.instagram.com/marra.mcdonald/

So where do I even start with all of this lol. Today I was talking to someone over on Instagram and I began to talk about my transition from virtual assistant to blogging agency and they stopped me to say “wait, you were a service provider?” GIRLLLLLL not only was I an online service provider, I still am! I just added coaching onto my title. So today, I wanted to tell you more about my story. From high school teacher, to business owner, to virtual assistant, to blogging agency, to adding coaching onto my title. Not only that, WHY I chose to focus on offer creation, marketing, messaging, and leadership because yes, there is a reason So sit back, enjoy, and PLEASE, reach out to me and tell me more about you and your story Until next time, goodnight Website:⁠⁠ https://marra-mcdonald.mykajabi.com⁠⁠Substack:⁠⁠ https://marramcdonald.substack.com⁠⁠Instagram: ⁠⁠https://www.instagram.com/marra.mcdonald/

For the longest time, I actually hid what set me apart. I had a coach I really looked up to in the online space tell me, “you should really hide the fact you work nights and weekends, it screams you don’t have boundaries” so I did; but do you know what that actually did? Made me not have boundaries. I was actually working nights and weekends so I could portray to the online space that I was actually working during the days and because of that, I was just non-stop working which is NOT why I got into business. I kid you not, the moment I embraced what set me apart, “The Late Night CEO” everything changed. I am now booked out in my 1:1 and having people reserve working with me when it opens back up, I have 27 long term clients in the mastermind, and I have solid relationships in the online space— all because I embraced what others see as mundane. Does that mean I only work with people who work nights? Hell no, and you embracing what sets you apart also does not limit you. I want you to reflect on your brand. What is it that really sets you apart? How are you embracing that when you show up? How are you embracing it with your clients? How can you embrace it even more? A free space is coming soon where we can break these down more together Ps. Wanna sit in? Hit me up on IGWebsite:⁠ https://marra-mcdonald.mykajabi.com⁠Substack:⁠ https://marramcdonald.substack.com⁠Instagram: ⁠https://www.instagram.com/marra.mcdonald/

Goodevening my late night CEO's! Today's episode is all about my shit show of a day today and how despite all of that, my clients still thrived, I still had inquiries, I built relationships, and I still grew in business. I don't say all of this to say "look how amazing I am", I do it to show you how simple business growth can be. Does it mean it is easy? No. It is damn hard, but it does not need to be as complicated as it seemsEnjoy. Have a good night. See you tomorrow (maybe)Ps. Wanna sit in? Hit me up on IGWebsite: https://marra-mcdonald.mykajabi.comSubstack: https://marramcdonald.substack.comInstagram: https://www.instagram.com/marra.mcdonald/