Marketing Corner Talks

In this episode of Marketing Corner Talks, host Dave Keighron is joined by entrepreneur, marketing instructor, and escape room founder Chris Ricard for an in-depth conversation on creativity, resilience, and learning through real-world hustle.Chris traces his entrepreneurial journey from early sales experiences such as working the paper routes, telemarketing, and door-to-door selling, to building and scaling SmartyPantz Escape Rooms, downtown Vancouver’s first escape room business. The discussion unpacks how marketing fundamentals such as identifying the ideal customer and testing for a minimum viable product are put into practice. Chris also shares behind-the-scenes insights into SmartyPantz’s guerrilla marketing, and earned media such as his memorable appearance on Dragon’s Den. The episode also discusses the challenges of scaling across provinces, managing risk, surviving during the early COVID pandemic, and knowing when to exit a venture. The episode concludes with a student Q&A featuring MCT producer Neehaa Kannamreddy. She asks questions around buyer behaviour, entering business partnerships with friends, building operational safety nets, and cross-province expansion. About Chris RicardChris has always had the entrepreneurial bug which has led him to start, operate and sell a number of businesses. He is currently teaching marketing at Douglas College and providing marketing services through Sharp End Marketing.His most recent venture was an escape room business called SmartyPantz. They had locations in Gastown, Edmonton and Calgary. They were the first of this type of business to open in Vancouver. Since 2018, he’s been teaching Marketing at Douglas College and says that he “thoroughly enjosy sharing wisdom with the next generation and learning a few things from them too”.Connect with Chris RicardLinkedIn: https://www.linkedin.com/in/chris-ricard-4b36497/Email: [email protected]: www.sharpendmarketing.comConnect with Marketing Corner TalksWebsite: marketingcornertalks.comApple Podcasts: https://podcasts.apple.com/ca/podcast/marketing-corner-talks/id1729155917 Spotify: https://open.spotify.com/show/1SMydeR2hyVPvZaGf7plMu Youtube: https://www.youtube.com/@MarketingCornerTalks Instagram, Facebook, LinkedIn: @marketingcornertalksInterested in being a guest? Email: [email protected]

In this episode of Marketing Corner Talks, host Dave Keighron sits down with Lili Molavi, CEO of Molavi Consulting Group and RBC Canadian Women Entrepreneur Awards nominee, to explore how human-centered strategy and personal well-being shape sustainable business success.Lili shares her journey as an entrepreneur and consultant, discussing how her background in business development, wellness, and leadership coaching shaped her approach to helping founders build resilient companies. She walks us through her core frameworks, including mindset alignment, and designing businesses that supports the people who run them.This conversation offers insights into purpose-driven entrepreneurship and applied leadership. Whether you’re a student marketer, an emerging founder, or simply curious about people-first business strategy, this episode offers a grounded look at what it actually takes to build a company that lasts.About Lili MolaviLili Molavi is a Vancouver-based entrepreneur, business consultant, and coach with over 25 years of experience empowering entrepreneurs, SMEs, corporations, and nonprofits to achieve sustainable growth and impact. A Woman of Influence Nominee for the RBC Canadian Women Entrepreneur Awards, Lili is the Founder of Molavi Consulting Corp., where she specializes in strategic planning, business structuring, funding acquisition, and integrated marketing and HR development strategies — including wellness program design for corporate clients.Her consulting experience spans global industries, having collaborated with Fortune Global 500 companies such as Shell, Renault, Sanofi Aventis, Marriott Hotel, and Fortinet, as well as organizations in the health, tech, and nonprofit sectors. Lili has guided numerous clients in securing government grants and loans, building digital platforms, and creating workforce training initiatives that foster organizational success.Beyond her consulting work, Lili is the author of Effortless Beauty and a dedicated mentor to writers and entrepreneurs. A certified Zumba instructor, holistic nutritionist, and life coach, she integrates wellness, creativity, and leadership in everything she does — from corporate wellness programs to community fundraising events for the Lions Gate Hospital Foundation, Cancer Society, and Kidney/Lung Transplant Society.Connect with Lili MolaviLinkedIn: https://www.linkedin.com/in/lilimolaviconsulting/ Email: [email protected] Website: https://lilimolavi.com/ Instagram: @molavi_consultingConnect with Marketing Corner TalksWebsite: marketingcornertalks.com Apple Podcasts: https://podcasts.apple.com/ca/podcast/marketing-corner-talks/id1729155917Spotify: https://open.spotify.com/show/3brRP5j4Flru1lxjHe6BuN?si=31e0a7bc080c45fe Instagram / Facebook / LinkedIn: @marketingcornertalks Interested in being a guest? Email: [email protected]

In this episode of Marketing Corner Talks, host Dave Keighron launches the show’s new format of blending real-world marketing conversations with student voices and applied learning insights. Joining him is Dr. Gabriela Birnfeld Kurtz, Assistant Professor at the University of the Fraser Valley, whose career bridges academia, digital marketing, and entrepreneurship.Together, they discuss Gabriela’s path from Brazil’s marketing industry to Canadian classrooms. From her early days in digital marketing in Brazil to her current work in data visualization and entrepreneurship, and as a professor, Gabriela shares how research, storytelling, and practical experience shape her teaching philosophy. Together, they explore how educators can prepare students for an AI-driven marketing landscape while keeping creativity, ethics, and human insight at the forefront.Later in the episode, student guest and Marketing Corner Talks producer Neehaa Kannamreddy joins to ask Gabriela questions ranging from building professional networks as an international student and navigating industry connections in a new country, to maintaining one’s individuality while adapting to professional environments.About Dr. Gabriela KurtzGabriela Birnfeld Kurtz is an Assistant Professor in the School of Communication at the University of the Fraser Valley, where she teaches and researches at the intersection of marketing, social media, and digital culture. With over a decade of experience in digital marketing across Brazil and Canada, she specializes in B2B strategy, entrepreneurship, brand storytelling, and digital engagement. Her work bridges academic theory and industry practice, helping students connect creativity, analytics, and strategy in today’s digital marketplace.Before joining UFV, Gabriela taught marketing and communication at Douglas College, Langara College, University Canada West, and the Pontifical Catholic University of Rio Grande do Sul. She is also a researcher with the DaVInt (Data Visualization and Interaction) Lab at PUCRS, where she studies how interactivity and data visualization shape consumer behaviour and digital experiences.Gabriela holds a Ph.D. in Communication and Information from the Federal University of Rio Grande do Sul, where her award-winning dissertation examined gender and power in video game narratives. Recognized with the QS Reimagine Education Award, she champions experiential learning, storytelling, and inclusive communication. Connect with Dr. KurtzLinkedIn: https://www.linkedin.com/in/gabrielakurtz/Email: [email protected] Connect with Marketing Corner TalksWebsite: http://marketingcornertalks.comApple Podcasts: https://podcasts.apple.com/ca/podcast/marketing-corner-talks/id1729155917Spotify: https://open.spotify.com/show/3brRP5j4Flru1lxjHe6BuN?si=31e0a7bc080c45feInstagram: @marketingcornertalksInterested in being a guest? Email us at: [email protected]

In this episode of Marketing Corner Talks: Business Edition, host Dave Keighron sits down with Javier Lavalle, co-founder of We Make Games, the indie board game publisher behind the breakout hit Teddies vs. Monsters. What began as a pandemic idea amongst roommates has evolved into a fast-growing creative business, selling out its first release in just six months. Javier shares how a background in psychology shaped his player-centered design approach, how his team pivoted from failed digital ads to successful grassroots marketing, and why storytelling and community connection drive their brand. From playtesting struggles to B2B partnerships and global expansion plans, this episode reveals the realities—and surprises—of bringing imagination to the tabletop.About JavierJavier Lavalle is the Co-Founder and Creative at We Make Games, a design studio dedicated to producing highly engaging, strategic card and board games. He serves as an equal partner in the mechanical design of all games, ensuring that every title, including the flagship Teddies vs Monsters, achieves a perfect blend of unique theme and unforgettable playability. Complementing this creative input is Javier’s role as the commercial leader. With over eight years of professional experience in Business Development, Sales, and Marketing, he drives the studio's execution from prototype to storefront. His core focus is on ensuring commercial viability: he designs and manages the full go-to-market strategy, oversees all complex logistics, and builds strong, lasting relationships with key external partners, distributors, and retailers. Javier is focused on scaling We Make Games by translating creative vision into measurable success, ultimately securing long-term growth in the tabletop industry.Connect with Javier and We Make Games.LinkedIn: https://www.linkedin.com/in/javierlavalle-l/Website: https://teddiesvsmonsters.com/Instagram: @xavierlavalle, @teddies.vs.monstersEmail: [email protected] with Marketing Corner TalksWebsite: http://marketingcornertalks.comApple Podcasts: https://podcasts.apple.com/ca/podcast/marketing-corner-talks/id1729155917Spotify: https://open.spotify.com/show/3brRP5j4Flru1lxjHe6BuN?si=31e0a7bc080c45feInstagram: @marketingcornertalksInterested in being a guest? Email us at: [email protected]

In this episode of Marketing Corner Talks, we sit down with Pascal Zirn, founder of Crushy Social, Inc., to explore what it takes to disrupt the dating app industry. Crushy dares to say no to endless swiping, predatory paywalls, and black-box algorithms, instead, offering a human-first approach to connection. Pascal shares the personal story that inspired Crushy, why he believes current platforms like Tinder and Bumble are broken, and how Crushy is creating a more human-centered, authentic approach to online connection.We dive into the challenges of launching a new social platform, the importance of grassroots marketing, and the bold vision behind building something that resists algorithm-driven engagement. Whether you’re a marketer, entrepreneur, or curious about how digital communities are evolving, this conversation will give you fresh insights into innovation, branding, and staying true to your mission.Chapters:00:00 – Introduction01:31 – Inspiration & Conceptualization of Crushy08:32 – How Crushy Differs from Tinder & Bumble10:20 – Go-to-Market Challenges & Early Users15:50 – Pascal’s Vision for Crushy’s Future17:50 – Lessons Learned: Understanding User Habits21:11 – Staying Grounded as a Founder22:58 – Advice for First-Time Tech Founders24:55 – Connecting with Crushy & Pascal26:08 – Closing Case StudyConnect with Pascal and Crushy Social Inc.Website: https://www.crushy.social Instagram: @crushy.socialTikTok: @crushy.socialEmail: [email protected] Connect with Marketing Corner TalksWebsite: http://marketingcornertalks.comApple Podcasts: https://podcasts.apple.com/ca/podcast/marketing-corner-talks/id1729155917Spotify: https://open.spotify.com/show/3brRP5j4Flru1lxjHe6BuN?si=31e0a7bc080c45feInstagram: @marketingcornertalksInterested in being a guest? Email us at: [email protected]

From a red wagon in Squamish to national shelves, Sabrina Horlyck & Kristin Campbell turned “magic potion” gut tonics into Squamish Water Kefir — one of BC’s most innovative wellness brands. 🌱 Now, they’re rebranding to Everwell and launching a shelf-stable probiotic powder to take their mission global.🚲 What began with door-to-door batches in wine bottles is now a line of probiotic sodas, frozen popsicles, and wellness drinks loved across Canada. This is a story about resilience, innovation, and building a brand that balances community roots with national scale.❓This episode explores:· How two co-founders grew from farmers’ markets to Whole Foods and beyond· Why educating customers was the hardest (and most important) part of their journey· The behind-the-scenes of launching popsicles, probiotic sodas, and now e-commerce powders· What it takes to rebrand without losing your identity

🎧 New Episode Drop!📊 Analytics. Integrity. Results.From coding at night to consulting by day, Ray Wang built RWDigital to close the gap between strategy and technical execution. In this episode, we dive into how his Vancouver-based agency helps clients go beyond flashy campaigns to build real, data-driven results — using tools like GA4,Looker Studio, Microsoft Clarity, and more.From auto and real estate to government and health, RWDigital is the quiet force behind brands making smarter marketing decisions. 📈Ray doesn’t just talk data — he connects it to outcomes. With a hands-on, highly technical approach, RW Digital becomes the long-term digital arm of its clients, offering everything from custom dashboards to heat maps to real-world foot traffic tracking.🧠 Business Case Challenge:– What KPIs would you recommend to help RW Digital track theROI of a corporate analytics campaign?– How could you position RW Digital as a go-to B2C analyticspartner in a new market like Calgary or Winnipeg?– What messaging would you use to communicate technicaldepth and build trust on a landing page?

In this episode of Marketing Corner Talks – Business Talks Edition, host Dave Keighron sits down with Jackee Kasandy, founder of Kasandy Inc., a Vancouver-based social enterprise redefining commerce through fair trade and artisan partnerships.Jackee shares her remarkable journey from growing up in Kenya to building a lifestyle brand that connects conscious consumers to ethically sourced products from across Africa and beyond. Together, they explore the challenges of entrepreneurship, the power of storytelling in retail, the transition from brick-and-mortar to digital, and Jackee’s ambitious new circular economy initiative tackling fabric waste in Vancouver.This conversation offers valuable insights into resilience, creativity, and the future of socially conscious business.Episode Chapters:00:00 – Introducing Kasandy Inc.01:24 – Corporate Life Before Kasandy04:09 – The Spark Behind Kasandy05:11 – Early Days of Building the Business07:07 – Kasandy’s Product Offerings10:53 – Working and Collaborating with Artisans13:21 – Communicating Impact and Quality to Customers16:00 – Buyer Behaviour Shift to E-commerce19:46 – Kasandy’s Circular Economy Initiative20:42 – Challenges in Digital Strategy24:45 – The Circular Economy Initiative in Practice30:51 – Closing Case Study & ReflectionsConnect with Jackee and Kasandy Inc.Website: https://kasandy.com Instagram: @kasandyinc https://www.instagram.com/kasandyinc/, @jackeekasandy https://www.instagram.com/jackeekasandy/, kasandylocallyglobal https://www.instagram.com/kasandylocallyglobal/Facebook: https://www.facebook.com/KasandyInc/about_detailsConnect with Marketing Corner TalksWebsite: http://marketingcornertalks.com Apple Podcasts: https://podcasts.apple.com/ca/podcast/marketing-corner-talks/id1729155917 Spotify: https://open.spotify.com/show/3brRP5j4Flru1lxjHe6BuN?si=31e0a7bc080c45fe Instagram: @marketingcornertalks https://www.instagram.com/marketingcornertalks/Interested in being a guest? Email us at: [email protected]

🥋 A health crisis changed his path. Sasha Tadayoni rebuilt through martial arts - then launched Modern Warrior Academy to help New Westminster grow stronger through self-defence and community.🥊 We talk competence → confidence, small-class teaching, and how local action scales impact. We also gain insight into how marketing martial arts works. (If you’re in New West,this one’s especially for you - neighbors helping neighbors)You’ll learn· “Confidence through competence” as a repeatable model for life, sport, and work· Why teaching for service first can build a durable base of students and supporters· The case for smaller classes, deeper learning, and steady growthCatch Sasha and the @mwselfdefence community at their live show on Aug. 22 for @fridaysonfront in New Westminster (live board-breaking, kids’ demo)!Case challenge (for faculty and/or students):🤼 Design a neighborhood-first marketing plan for Sasha & Modern Warrior Academy that builds awareness in New Westminster, grows after-school & teen enrollment, and partners with schools/youth centres using student success stories as the hook.🦁Thanks for being on our show, @thelionofpersia Sasha!@mwselfdefence | modernwarrior.ca

🚀 ✨ New Episode Drop! Meet Shahnawaz Karim, the unstoppable force behind Wheels Guru and Ulka Gear ⚙️🏍️From launching a patented motorcycle jacket that turns into a backpack to building global rider communities and training thousands across continents, Shahnawaz is changing the way we think about gear, grit, and growth.

✨ New Episode Alert! We sat down with Nav Gill, founder of Roshni Wellness, to talk about what it means to bulid a wellness brand rooted in community, cultural healing, and building a purpose-driven brand in the modern wellness space 🧘‍♀️🕯️What began as a personal journey through burnout became a purpose-led business anchored in light, intention, and connection. From small markets in the Okanagan to 25+ retail locations in across B.C— Roshni is lighting the way for a new kind of wellness 🌸💬 Bonus Case Challenge: If you joined the Roshni team tomorrow, what marketing strategy would you prioritize to scale the brand while staying true to its roots?

How can marketing support reconciliation and drive real impact? In this episode, we sit down with Rob Schulz — Métis entrepreneur and founder of Shop First Nations — to explore how digital strategy, community values, and e-commerce intersect.Learn how Rob made the bold leap from a corporate IT career to creating a purpose-driven marketplace that empowers Indigenous makers across Canada.

🚀 NEW EPISODE ALERT! 🎙️✨ Our latest monthly compilation is LIVE:Discipline, Metrics, & Pizza: Lessons from 3 ExpertsWe’ve curated the best moments from three standout guests — each offering bold insights on leadership, strategy, and innovation in marketing and sales:🧭 Vitor Makaron – On why discipline is the foundation of sales leadership, and how it fuels high-performing teams and closing big deals.🎯 Cyndi Greenglass – On the power of KPIs and hard metrics to align sales and marketing and prove marketing’s impact.🔌 Daniel Godfrey – On how resiliency shapes the founder journey, from setbacks to breakthroughs in building an e-bike startup.👉 These clips are just a taste — catch the full conversations to hear how each guest is rewriting the rules in their field.🎧 Listen now on Spotify, Apple Podcasts, or your favorite platform.📑 Talk With Us: https://calendly.com/marketingcornerpc/30min💰 Start investing with Addy: Sign up at ⁠addyinvest.ca⁠ and use referral code MarketingCornerTalks to unlock enhanced AddyOne features after email verification.

In this Business Edition of Marketing Corner Talks, Dave connects with Daniel Goffrey, ex-UK government advisor turned founder & CEO of Cykel Technologies. Daniel shares how he's reshaping e-mobility with smarter, safer, and more connected e-bike solutions—without making new bikes.As Canada’s e-bike growth cools from its pandemic peak, Daniel’s startup is finding new ways to energize the market—focusing on better integration, stronger marketing, and clearer customer needs. From hardware hurdles to leadership lessons, this episode is packed with insights for builders and marketers alike.🎯 Highlights: – How Cykel is fixing the fragmented e-bike experience – Why focused product scope beats feature overload – Marketing smart: validation without overwhelming demand – Leadership + transparency in scaling a hardware startup📌 “We want to make the e-bikes better—not build new ones.” ⚡ Perfect for: Startup founders, marketers in tech, e-mobility pros, and students with a big vision.🎧 Listen now and follow for more bold conversations at the corner of marketing + momentum:📑 Book An Episode With Us ⁠ https://calendly.com/marketingcornerpc/30min⁠💰 Start Investing with Addy! Sign up at addyinvest.ca and use referral ID MarketingCornerTalks to unlock enhanced AddyOne features after email verification.✅ No expiry date—start when you’re ready!

⚔️ Sales wants speed. Marketing wants strategy. So why are these two essential teams still so out of sync?In this Expert Edition of Marketing Corner Talks, Dave sits down with Cyndi Greenglass—data-driven strategist, educator, and founding partner at Livingston Strategies—to unpack the tension and deliver a practical path forward.Together, they explore how misalignment between sales and marketing isn’t just a communication issue—it’s a structural one. From shared KPIs to executive-level strategy, Cyndi lays out how marketing can prove its value, speak the language of ROI, and earn its seat at the revenue table.Whether you’re building a brand, closing deals, or bridging departments—this conversation will sharpen your edge.🎯 Highlights: – Why “marketing and sales alignment” starts in the C-suite – The KPIs that matter (and how to use them) – How marketers can stop being seen as a cost center – Actionable steps to build real collaboration this week📌 “Marketing isn't a cost center. It’s a growth engine—if you can prove it.” 📈 Perfect for: B2B marketers, founders, sales leaders, and students stepping into strategy roles.🎧 Listen now and follow for more unfiltered conversations at the corner of marketing + momentum.📑 Talk Strategy With Us 🗓️ ⁠Book a 1:1 chat⁠ with the team — whether you're in sales, school, or scaling.💰 Start Investing with Addy!Sign up at ⁠addyinvest.ca⁠ and use referral ID MarketingCornerTalks to unlock AddyOne perks after verifying your email. ✅ No expiry. Start when you're ready.

🚀 NEW EXPERT EDITION! 🎙️✨ This one’s for the marketers and the closers. 💼🤝We sat down with seasoned sales leader Vitor Makaron to talk real-world sales strategy, the evolving role of AI, and why the best sales teams today are built in partnership with marketing.🎯 Whether you're leading campaigns or building funnels, this conversation dives into what happens after the lead converts — and why marketers who understand sales can drive bigger impact.Highlights include:– What makes a high-performance sales team in 2025 – Why discipline and transparency matter more than tactics – The rise of team-based selling (and marketing’s key role in it) – Using AI to personalize outreach without losing the human touch – Sales playbooks, strategy, and storytelling for scale🧠 Bonus: Vitor also shares his journey from Brazil to B2B leadership in Canada — and what it taught him about growth, grit, and global markets.👉 If you care about impact, alignment, and results, this episode is for you.🎧 Listen now on Spotify, Apple Podcasts, or your favorite platform💡 Join us at The Momentum Spark! A high-impact networking event for marketers, entrepreneurs, and investors.🎟️ Learn More: ⁠⁠https://www.ignitionlab.ca/events⁠⁠📑 Talk Sponsorship With Us ⁠⁠https://calendly.com/marketingcornerpc/30min⁠⁠💰 Start Investing with Addy! Sign up at ⁠⁠addyinvest.ca⁠⁠ and use referral ID MarketingCornerTalks to unlock enhanced AddyOne features after email verification.✅ No expiry date—start when you’re ready!

🚀 NEW EPISODE ALERT! 🎙️✨ Our monthly compilation is LIVE:Last March in 20Once again, we've pulled three business stories from our three previous guests — spotlighting how marketing and branding drive impact, identity, and growth:☕ Nadine Umutoni of @nezacoffee – A clip on launching a fair trade coffee brand during COVID and using direct trade to support survivor communities.🥤 Ekaose Mon-John Nwadiani of @van.suya – How one founder turned his mom’s Nigerian recipe into a market-ready drink, while scaling a food bank and community hub.💼 Lisa Dahmani of @uxdesigninstitute – Why she left HubSpot, what makes a great CMO, and how UX education is shifting the marketing career landscape.👉 These are just select lessons from full interviews — tune in for fresh insights on growing with purpose and leading with meaning.🎧 Listen now on Spotify, Apple Podcasts, or your favorite platform 🔗 Link in bio!☕ Learn more about Neza Coffee: 🌐 https://nezacoffee.com/📍 Support Vansuya Food Bank: 🌐 https://vansuyafoodbank.org/ 📧 [email protected]🎓 Explore UX Design Institute: 🌐 https://www.uxdesigninstitute.com/💡 Join us at The Momentum Spark! A high-impact networking event for marketers, entrepreneurs, and investors. 🎟️ Learn More: https://www.ignitionlab.ca/events📑 Talk Sponsorship With Us https://calendly.com/marketingcornerpc/30min💰 Start Investing with Addy! Sign up at addyinvest.ca and use referral ID MarketingCornerTalks to unlock enhanced AddyOne features after email verification.✅ No expiry date—start when you’re ready!

In this episode of Marketing Corner Talks, Lisa Dahmani, CMO of UX Design Institute, shares her journey from a marketing coordinator to a Chief Marketing Officer.She discusses her early passion for marketing, the importance of education versus on-the-job learning, and her significant growth at HubSpot.Lisa emphasizes the transition from execution to management, her motivations for moving to a smaller organization, and her insights on the future of marketing, particularly with the rise of AI.She concludes with valuable advice for aspiring marketers.

How do you scale a culturally inspired brand and make a difference in your community? In this episode, Ekaose Mon-John Nwadiani shares his journey from digital marketing to food entrepreneurship, discussing:Building a brand from scratch using storytelling & market insights.Breaking into Canadian retail stores with an ethnic product.Marketing strategies that helped his brand gain traction.How Vansuya Food Bank is providing 1,000 free meals in 2025.📍 Support Vansuya Food Bank: 🌐 https://vansuyafoodbank.org/📧 ⁠[email protected]⁠🎧 Listen now on Spotify, Apple and/or RSS💡 Join us at The Momentum Spark!A high-impact networking event designed for marketers, entrepreneurs, and investors looking to grow, connect, and fund new opportunities.🎟️ Learn Morehttps://www.ignitionlab.ca/events📑 Talk Sponsorwhip With Ushttps://calendly.com/marketingcornerpc/30min💰 Start Investing with⁠ addy⁠!Want to get into real estate investing with no minimum investment? Our guest Steve Jagger is offering our listeners a FREE AddyOne membership -Sign up now on ⁠https://addyinvest.ca/about/membership/⁠ and use the referral ID "MarketingCornerTalks" when completing your profile after email verification to get access to enhanced AddyOne features*!✅ No expiry date—start when you’re ready!*This referral ID has no expiration date, and grants users extra features of an AddyOne membership.#MarketingCornerTalks #Vansuya #Networking #NewWest #DouglasCollege

What does it take to build a socially responsible business from the ground up? In this episode of Marketing Corner Talks, Dave Keighron interviews Nadine Umutoni, founder of Neza Coffee, as she shares her incredible story of growing up in Rwanda and launching an ethical coffee brand in Canada.Nadine dives into:The power of direct trade and ethical sourcing.Marketing strategies that highlight social impact.The Neza Foundation, supporting genocide survivors in Rwanda.Her future plans to expand Neza Coffee into shops and events.🎧 Available on Spotify, Apple, and all major platforms.💥 Want to hear more voices like Nadine’s? Join us on April 16, 2025, at The Momentum Spark, our podcast's marketing & networking event.#NezaCoffee #MarketingCornerTalks #Entrepreneurship #SocialImpact #MomentumSpark

🚀 NEW EPISODE ALERT! 🎙️✨Our monthly compilation is LIVE:Last February in 20 We’re diving deep into marketing, business growth, and digital disruption with:📚 Néna Rawdah of @crossandcrows – How small businesses carve out their niche & attract loyal customers💡 Dr. Andrew Woods, DMgt., MBA of Ask Us Consulting – The power of persuasion, storytelling & soft skills in marketing🏢 🚀Stephen Jagger of addy – Digital marketing strategies & trust-building in an online-first world👉 Learn how to make your business stand out, master communication, and build credibility in today’s digital landscape.🎧 Listen now on Spotify, Apple Podcasts, or your favorite podcast platform.🔗 Link in bio!🔥 The Momentum Spark Event – April 16, 2025!We’re bringing industry leaders, marketers, and entrepreneurs together for a night of insightful talks, networking, and actionable strategies. Want to be part of the movement?🎤 Speakers, sponsors & guests needed!📩 DM us or book a meeting to get involved.💰 Start Investing with addy!Want to get into real estate investing with no minimum investment? Our guest Steve Jagger is offering our listeners a FREE AddyOne membership -Sign up now on https://addyinvest.ca/about/membership/ and use the referral ID "MarketingCornerTalks" when completing your profile after email verification to get access to enhanced AddyOne features*!✅ No expiry date—start when you’re ready!*This referral ID has no expiration date, and grants users extra features of an AddyOne membership.#MarketingCornerTalks #SmallBusinessMarketing #MarketingTips #EntrepreneurLife #DigitalMarketing #BusinessGrowth #TheMomentumSpark #InvestWithAddy

🎙️In this conversation, Dave Keighron interviews Stephen Jagger, co-founder of Addy Investments, an innovative platform that democratizes real estate investing for Canadians.🎤They discuss the challenges of traditional real estate investment, the importance of building trust with investors, and the strategies Addy employs to engage its community.📚Steve shares insights on the dual marketplace model, compliance issues, and the lessons learned from their journey, including branding mistakes and the role of automation in marketing.✨Sign up now on ⁠https://addyinvest.ca/about/membership/⁠ and use the referral ID "MarketingCornerTalks" when completing your profile after email verification to get access to enhanced AddyOne features*!*This referral ID has no expiration date, and grants users extra features of an AddyOne membership.

🚀 First Expert Talk of 2025!🎙️ In this episode of Marketing Corner Talks, host Dave Keighron and guest Dr. Andrew Woods discuss the critical role of soft skills in the age of artificial intelligence.🎤They explore how emotional intelligence, creativity, and leadership are becoming essential in the workplace as AI continues to automate tasks.📚Andrew shares insights from his extensive experience in training organizations and emphasizes the need for continuous development of soft skills to remain relevant in a tech-driven future.✨The conversation also touches on the importance of empathy, the integration of soft skills into company culture, and practical strategies for professionals to enhance their skill sets.Learn more about Dr. Woods at: https://askconsulting.ca/Thanks for joining our show, Andrew!

🎧5th episode of 2025: Marketing bookstores as communities with Nena Rawdah of Cross & Crows🎙️In this episode of Student Talks, Dave's podcast producer Carlos interviews Nena Rawdah, the owner of Cross & Crows Books, a queer-centric bookstore in Commercial Drive, Vancouver.🎤Nena shares her journey of establishing the bookstore, the challenges faced in building community connections, and the unique strategies employed to stay competitive as a brick-and-mortar store in a digital-first world.📚The conversation highlights the importance of creating a "third space" for the queer community, the significance of social media in promoting the bookstore, and the proud achievements that have marked its growth.✨Nena also offers valuable advice for aspiring small business owners, discusses future initiatives aimed at community engagement, and gives insight into how tariffs affect the Canadian bookstore market. Thanks for joining our show, Nena!🎧Listen now on Spotify: https://open.spotify.com/episode/7DIJ1Kl0LZS2bfieyQYWT9#marketingcornertalks #crossandcrows #canada #smallbusiness #books #bookstore #marketing #digitalmarketing #tariffs #entrepreneurship

🎧 Special 15-Min. Episode: The Best Marketing Insights from January’s Guests!🎙️In this episode of Business Talks, host Dave Keighron revisits three insightful conversations with entrepreneurs who shared great marketing and business insights.💡 Whether you’re an entrepreneur, marketer, or small business owner, this episode is packed with actionable advice to help you grow your brand and reach more customers.🎤 Featured Guests & Their Key Takeaways:✅ Bob Woolsey, Peliplat – How to differentiate a thriving online community against competitors.✅ Nick Scott, Ampliar Creative – How to leverage data and A.I. in marketing.✅ Linzy Le, Churi – How small businesses can leverage SEO & local community events.💡 From grassroots marketing strategies to branding & customer engagement, this episode is a quick listen for marketers, entrepreneurs, or anyone looking to learn how marketing is used today.✨ Get the best insights all in one place!🎧 Listen on Spotify: https://bit.ly/3Q446Xk#marketingcornertalks #marketing #peliplat #ampliarcreative #churi #newwestminster

In this episode of Business Talks, host Dave Keighron interviews Linzy Le, founder of Churi - a gift shop franchise based in New Westminster.Linzy discusses her passion for handmade products, the challenges she faced during the pandemic, and her vision for Churi as a community hub supporting local artisans.She also shares her inspiring journey from Vietnam to becoming a successful entrepreneur in Canada.

In this episode of Business Talks, host Dave Keighron interviews Nicolas Scott, managing partner of Ampliar Creative. They discuss Nick's journey into entrepreneurship, the challenges faced while starting a creative agency, and the importance of storytelling in marketing. The conversation also covers identifying target audiences, leveraging data for marketing decisions, and the impact of AI in the industry. Nicolas shares valuable insights and advice for aspiring entrepreneurs, emphasizing the need for creativity, adaptability, and a willingness to sacrifice for success.

In this episode of Business Talks, host Dave Keighron interviews Bob Woolsey, the Public Relations Manager of Peliplat, a community platform for film and television enthusiasts. They discuss the evolution of Peliplat from a database to a vibrant community, the challenges faced in engaging users, and the unique approach Peliplat takes in fostering healthy conversations about film criticism. Bob shares insights on the importance of authenticity in reviews, the future aspirations of Peliplat, including co-creation tools, and the potential role of AI in content creation. The conversation emphasizes the power of storytelling and the importance of building a supportive community for film lovers.

In this episode of Marketing Corner Talks, Greg Ryder, co-founder and VP of BAM Digital, shares insights into the challenges and successes of navigating the digital landscape in the real estate industry. He discusses the importance of UX/UI design, adapting to market fluctuations, and the significance of building reliable client relationships. Greg emphasizes the need for strategic growth without compromising values and offers valuable advice for startup entrepreneurs on time management and balancing multiple roles.

In this episode of Marketing Corner Talks, host Dave Keighron speaks with Jordan Veller and Ashley Altun from Westminster House, a non-profit retreatment center for women. They discuss the mission and evolution of Westminster House, the importance of gender-specific treatment, and the various programs offered to support women in recovery. The conversation also highlights the challenges faced by non-profits, particularly in securing funding, and the vital role of community integration. Jordan and Asha share their personal experiences as alumni of the program and emphasize the importance of connection and support in the recovery journey.

Marketing Corner Talks listeners, this is a contest you don’t want to miss! Listen to this episode for a chance to win a $50 Amazon gift card! In this podcast, Jennifer Lee Gunson, owner of J-Pod Creations, shares her journey from broadcasting to podcasting. She discusses the importance of storytelling and audience engagement, the transferable skills between radio and podcasting, and the significance of sound quality and effective editing. Jennifer also provides valuable insights on determining podcast length, choosing the right platforms, and the future of podcasting as a powerful medium for communication and marketing. Her final advice encourages aspiring podcasters to start small, be patient, and focus on their unique storytelling abilities.How to Win:Listen to the full episode.Follow us on Instagram.Visit our website and submit your creative podcast growth strategy for a chance to win!Tune in now and start thinking about your winning strategy!

In this episode of Marketing Corner Talks, host Dave Keighron interviews Douglas College student Roesel Dansell about her experience participating in a contest focused on nonprofit marketing strategies for the Transit Museum Society. Roesel shares her background, the challenges faced by the nonprofit, and the innovative solutions she proposed to enhance community engagement and awareness. The conversation emphasizes the importance of experiential learning and offers valuable advice for students tackling real-world marketing cases.

Victoria Cowan, founder of WordPlay Creative, discusses her journey from academia to copywriting and content writing. She explains the difference between copywriting and content writing, highlighting that copywriting is focused on sales and conversions, while content writing aims to drive organic traffic and provide education. Victoria also explores the role of artificial intelligence (AI) in writing and emphasizes the importance of human intervention and storytelling. She offers advice for marketing students and small business owners, encouraging them to take action, try different approaches, and seek opportunities to gain experience. Listeners can reach out to Victoria through the WordPlay Creative website or LinkedIn.

In this episode of Business Talks, we sit down with Daniel Simpson, the founder of kamino Running based in Coquitlam, BC. Daniel shares his journey from a passion for running to launching his own running club, kamino Running. We discuss the importance of building a community-focused business, how his brand stands out in the competitive world of running clubs, and his creative marketing strategies. Tune in to hear how kamino Running is fostering community, promoting fitness, and creating a unique space for runners.

We had the pleasure of speaking with Jessica Brown, owner of The Refill Stop in New Westminster. Jessica shares her journey to opening her eco-friendly refill shop, where customers can refill home and body products while reducing packaging waste. She discusses the importance of sustainability, local sourcing, and building a community.🌟 What Makes This Episode Special?Jessica's path to entrepreneurship and eco-friendly business.The Refill Stop’s focus on reducing plastic waste through refilling.Supporting local suppliers and promoting a sustainable lifestyle.Adapting the business to meet challenges, including COVID-19

We had the pleasure of speaking with Laura O'Reilly, the inspiring owner of Yoga at the Quay in New Westminster. She emphasizes the four paths of yoga and the importance of making yoga accessible to everyone. She also highlights the community-oriented nature of the studio and the importance of word-of-mouth referrals. Laura's approach to marketing is centered around being present in the community and creating a welcoming and inclusive space.🌟 What Makes This Episode Special?Yoga should be accessible to anyone who wants to practice, regardless of their physical abilities or limitations.Yoga at the Key offers a variety of classes, both active and passive, to cater to different needs and preferences.The studio prioritizes creating a welcoming and inclusive community where individuals can choose what works best for their bodies.Word-of-mouth referrals and positive reviews are key to growing the studio's community.Laura focuses on being present in the community and building relationships rather than relying heavily on online marketing.

Andrea shares how she and her husband turned their love for board games into a community hub, offering a unique offline experience in a digital world. From navigating pandemic challenges to fostering a place where creativity and connection come first, this episode is packed with insights on entrepreneurship, community, and finding joy in tabletop fun! 🎧 Tune in to hear:The surprising journey from marine biology to board games How they survived opening a new location right before COVID hit! The power of a “third space” and why community matters now more than ever The secret to making your home THE place to be with awesome games Don't miss out on this incredible story of passion, resilience, and the magic of gathering around a table

We’re thrilled to have Rich Patterson, former Marketing Manager at Roots Canada and current owner of PBJ Merch Corp, on the first Expert Talks episode of Marketing Corner Talks! 🎙️Rich shares his incredible journey from small-town BC to making waves in the marketing world, including his experiences at Roots Canada and his transition to running his own successful business. From high-profile events to innovative marketing strategies, Rich's story is packed with insights that are sure to inspire.🔹 Highlights Include:How Rich landed his role at Roots Canada and the impact it had on his career.Behind-the-scenes of marketing for major brands and the Olympic sponsorship.The challenges and triumphs of starting and growing PBJ Merch Corp.Tune in to hear Rich’s story and get inspired!

Join us in this heartwarming episode of "Marketing Corner Talks" as we explore Kinder Books with its passionate owner, Anne Uebbing. Discover Anne's journey from Germany to Canada, the challenges of running an indie bookstore, and the innovative Read and Reward program that fosters a love for reading in local schools. Tune in to hear how Anne's dedication to children's literature and community engagement makes Kinder Books a beloved local treasure.Highlights:The story behind Kinder Books and its focus on children's literature.Anne's journey and challenges as an indie bookstore owner.The Read and Reward program encouraging young readers.The importance of local authors and publishers.Listen now and be inspired by Anne's love for books and community!

In this heartwarming episode of Marketing Corner Talks, Dave Keighron sits down with Karima Jivraj, franchise partner and store owner of Bosley's in New Westminster, and the executive director of Pets Canada. Karima shares her inspiring journey from Kenya to Canada, and how her father's encouragement led her to open her own Bosley's store. She discusses the importance of community involvement, the challenges and joys of running a pet store, and her dedication to creating a welcoming space for pet owners and their furry friends. From hosting Bollywood-themed events to organizing pet safety classes, Karima's innovative approach and passion for pets shine through in every aspect of her business. Tune in to learn more about her unique strategies for fostering a pet-friendly community and her vision for the future of pet retail.

Join us in this enlightening episode as Sally Martin, founder of Valid Dreams Foundation, shares her inspiring journey of creating a more inclusive society. Discover how Sally’s nonprofit tackles the pressing challenges of racism, discrimination, and social integration for newcomers in Canada. Through personal stories and the foundation's community-focused initiatives, learn about the transformative power of connecting cultures and bridging social gaps. Sally's commitment to fostering understanding and inclusivity shines a light on the potential for positive change in our communities.

Meet Bryan Larrabee on our new podcast episode! Discover how the Transit Museum Society brings BC’s transit history to life at local events. 🎧 Hear about their vintage buses and the drive to preserve history.Key insights:Driving History: The Transit Museum's Non-Profit JourneyOn Track with History: Navigating the Non-Profit Challenges at Transit MuseumPreserving Wheels: Transit Museum’s Struggle and StrategyBeyond the Bus: Transit Tales and Non-Profit TestsRiding Through Time: Challenges of a Transit History Non-Profit

In this inspiring episode of Marketing Corner Talks, we want to introduce you to a true success story from one of our students:Real-World Challenge: Mia Crespo, a digital marketing student, applied classroom knowledge to solve a genuine business issue for Vancouver Circus School (Listen our Business Talks Episode about Vancouver Circus School: https://rss.com/podcasts/marketingcorner/1339068/)Thinking Outside the Box : Mia attended a circus event to directly interact with the director, gaining valuable insights into the company's needs.Strategic Solutions: She crafted an IMC plan tailored to the circus’s event operations, addressing crucial business challenges.From Case to Job Opportunity: Mia's initiative and impactful solutions earned her a job before even completing her degree.Effective Execution: She implemented her marketing strategies, significantly boosting client engagement and social media activities for Vancouver Circus School .

Join us on Marketing Corner Talks as we open the story of California Cult Classics, where Frank transforms urban spaces into premium wineries. Discover how he imports Napa Valley's finest grapes to North Vancouver, bypassing traditional winery expectations and offering wine lovers high-quality, cost-effective options.Key Highlights:Innovative Grape SourcingUnique U-Vin Business ModelStrategic Urban LocationDirect Customer EngagementExplore how Frank combines his passion for wine with entrepreneurial savvy to challenge and change the wine industry.#wineindustry #liquor #marketingchallenges #douglascollege #podcast

Join Kristine Dizon as she shares the heart behind The Modern Artist Project on Marketing Corner Talks. It’s all about giving artists the tools they need to thrive. If you’re looking for a dose of inspiration mixed with practical advice, this episode is for you!

In this episode, Jill Ozero shares her journey from beekeeping to founding Hipbees, blending hemp and honey to create skincare that's good for you and the planet.Discover the passion behind her products and how she's making a buzz in the beauty world.Join us for a story of innovation, nature, and commitment to sustainability.

Get ready for a dose of inspiration with Winnie Hsu on Marketing Corner! Winnie’s story is nothing short of amazing—from starting with nearly nothing to becoming a guiding light for new entrepreneurs in Canada. In this episode, Winnie shares how she built her success and now helps others do the same through her foundation. Tune in for a story of hope and hard work paying off, and maybe you’ll find the spark to start your own journey.

Catch up with Gerardo, our neighbour and returning guest, as he shares the fascinating continuation of Philip’s story. This episode delves into how a simple overbid on a game show led to a series of events that propelled New Westminster into the global spotlight. Join us as we explore the creative strategies that transformed an ordinary error into a wildly successful campaign, bringing unexpected celebrity to an everyday game show contestant.

This episode of Marketing Corner is a MUST- LISTEN for coffee lovers and budding entrepreneurs alike.Join us as we delve into the world of Dustin Copeland, the entrepreneurial spirit behind Serious Coffee. Dustin shares his journey of blending sales skills with genuine community engagement to create a unique café experience.Learn about the innovative roasting process that keeps Serious Coffee’s brews exceptionally fresh and flavourful, and how Dustin’s personal touch has turned a local coffee shop into a community cornerstone.Don’t miss this inspiring story of passion, innovation, and the pursuit of the perfect cup. Grab your favourite coffee and tune in!!!

Discover the secrets and techniques in the back of reviving tourism publish-COVID with Gerardo Carro, the Executive Director of Tourism New Westminster! From overcoming challenges to revolutionary marketing techniques, this episode is packed with notion and valuable insights for entrepreneurs and fanatics alike.Stay tuned for an enticing communication that guarantees to spark creativity and force impact in the world of vacation spot advertising and marketing!