RAW Spotlight

In this episode of the Raw Spotlight Podcast, Emily and Victor break down one of the most commonly misunderstood topics in digital strategy: UI vs UX and why it matters for B2B companies. If your website is getting traffic but not converting, your user experience could be the problem.  We cover: What UI (User Interface) and UX (User Experience) actually mean Why UI/UX is critical for B2B lead generation How friction in your website kills conversions Simple ways to improve your website experience Real-world examples like the "push vs pull door" analogy The bottom line: A good-looking website is not enough. If users are confused, they leave.

In this episode of the Raw Spotlight Podcast, we break down how AI SEO is transforming the way B2B buyers research, evaluate, and choose vendors. For B2B companies selling high-value solutions, the buying journey has always been complex. Now with AI platforms like ChatGPT, that journey is happening before users ever land on your website. Your prospects are forming opinions about your brand inside AI tools before they ever contact you. That changes everything.

What exactly is a marketing funnel — and why does it matter so much for B2B businesses? In this episode of The RAW Spotlight, Emily Au sits down with Ready Artwork CEO Victor Huynh to break down one of the most fundamental concepts in marketing: the funnel. From top-of-funnel awareness to mid-funnel nurturing and bottom-of-funnel conversions, Victor explains how understanding your customer's mindset at every stage can dramatically improve your marketing results. They explore why many B2B companies struggle to convert leads, the common mistakes businesses make (especially skipping the mid-funnel), and how tactics like SEO, paid ads, email drip campaigns, webinars, and trade shows fit into a cohesive funnel strategy. If your leads aren't turning into deals — or you're unsure how to measure funnel performance — this episode will give you clarity, structure, and actionable insights. So, get comfortable, settle in, and get ready to be inspired.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses. In this episode… The internet is flooded with content, yet very little of it actually elicits trust. In a world where AI can generate endless articles in seconds, how do you prove that your insights are based on experience, credible, and worth listening to? Victor Huynh believes the answer lies in making expertise visible and verifiable. Drawing from his experience working closely with B2B leaders, he explains that E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is not about gaming algorithms, but about showing real-world proof from firsthand experience and displaying credentials, including reputation signals like reviews, backlinks, and consistent author profiles. When done correctly, this framework helps brands stand out as trustworthy authorities instead of blending into a sea of anonymous, low-value content. In this episode of the RAW Spotlight, Emily Au and Victor Huynh talk about applying E-E-A-T principles to build trust and authority in B2B digital marketing. They discuss what E-E-A-T really means and why it matters more than ever in an AI-driven search landscape, how B2B companies can turn experts and case studies into powerful trust signals, and why author attribution and authentic profiles are critical for long-term credibility.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses. In this episode… In today's digital landscape, visibility is everything, especially for B2B companies. You might assume that a Google Business Profile is just for local coffee shops or retail stores, but there may be a lot more potential there than you think. For B2B businesses, showing up on Google isn't just a nice-to-have — it's a necessity. So what does that look like for companies that don't rely on foot traffic or storefronts? According to Victor Huynh, a seasoned expert in digital marketing, Google Business Profiles are just as crucial for B2B businesses as they are for B2C. While some B2B companies may not have a physical storefront, a well-optimized profile still serves as an authority-building asset online. Google's algorithm treats a verified, physical business location as a critical ranking factor — even for non-local businesses. Victor explains that creating a genuine online presence with the right information helps build credibility and trust, which is especially important in today's AI-driven world where authenticity is key. In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about why Google Business Profiles matter for B2B companies, how optimization impacts SEO, and what business owners should prioritize. They discuss best practices for creating an accurate and consistent profile across platforms, the importance of photos and reviews, and how it influences local and regional search results. Victor also shares his insights on how leveraging AI with an optimized profile can further boost your visibility.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses. In this episode… The way people decide who to trust online has quietly changed. It's no longer just about websites or rankings, but about signals that prove there's a real human behind the expertise. So in a world shaped by AI-driven search, what role does a personal profile actually play in being seen, believed, and chosen? According to Victor Huynh, a digital strategist deeply immersed in SEO and AI search behavior, an active LinkedIn profile has become one of the clearest signals of credibility online. He explains that as AI-generated content floods the internet, search platforms are working harder to separate real expertise from noise. LinkedIn helps do that by showing consistent activity, peer interaction, and proof that a verified person stands behind the ideas being shared. Victor points to the concept of E-E-A-T, experience, expertise, authoritativeness, and trustworthiness, as a guiding framework that algorithms rely on more than ever. When content is tied to a real professional with visible engagement, it carries more weight across both traditional search and AI-powered tools. In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about leveraging LinkedIn profiles for SEO and AI-driven visibility. They discuss why keeping profiles updated matters more than ever, how AI search evaluates credibility, and the role of E-E-A-T in modern rankings. Victor also shares advice on how small, consistent updates can lead to higher-quality traffic and stronger authority over time.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses. In this episode… In B2B marketing, it's easy to assume that meaningful leads only come from direct referrals or long-standing relationships. But sometimes a quiet digital breadcrumb — a blog post, a technical keyword, even a link shared in a meeting — can spark an opportunity worth millions. What if the real value of your marketing isn't in quick wins, but in the invisible paths buyers take before they ever reach you? According to Victor Huynh, a seasoned digital strategist who spent years helping industrial companies modernize their online presence, the answer is hiding in the data most teams overlook. He explains that SEO isn't about instant gratification; it's about planting "small little nuggets" across the internet that buyers eventually follow. Victor shares the story of a B2B HVAC client whose $3 million opportunity was traced back to a single technical keyword that was discovered through a blog post, shared via a Teams link, and finally converted through a website form. For him, this illustrates how thoughtful content structure, clear tracking, and replacing dead-end PDFs with navigable web pages can transform casual research into high-value leads. In this episode of RAW Spotlight, Emily Au and Victor Huynh discuss how strategic SEO and tracking uncover hidden value in the B2B space. They break down a real client win traced to one technical keyword, explain why PDFs hurt discoverability, and highlight the importance of turning content into conversion paths. Victor also gives advice on structuring websites to help Google and buyers find exactly what they need.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses. In this episode… When trade shows suddenly vanished, many B2B manufacturers lost their primary channel for visibility and sales. For one long-established industrial brand, the challenge was how to pivot from in-person networking to digital engagement without losing momentum. How can traditional companies not only adapt but thrive when their main marketing avenue disappears? According to Victor Huynh, a seasoned digital strategist, the key was redefining the client's marketing ecosystem around data, content, and multi-channel digital strategy. He highlights how separating e-commerce and lead generation funnels allowed the company to tailor messaging for very different buyers. By blending PPC, SEO, and a redesigned website, Victor's team helped transform a legacy manufacturer into a modern digital leader. In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about how a B2B manufacturer grew online after losing trade shows. They discuss building dual marketing funnels, turning technical materials into high-performing content, and leveraging PPC to uncover new opportunities. Victor also shares how AI search is reshaping B2B digital strategy.

Sindhu Srivastava is the CEO of We Crush Events, a full-service event planning and production company. Under Sindhu's leadership, We Crush Events has grown to serve a diverse clientele, offering services such as meetings, conferences, incentive trips, and seasonal parties. She also founded Meaningful Data in 2022 and leads it as CEO. Before entrepreneurship, she held senior roles in business analytics and insights at GitLab and Intuit. In this episode… In today's fast-changing business world, data and technology are essential, but they're not enough on their own. True innovation happens when strategy and analytics work hand in hand with empathy and emotional intelligence. How can leaders build organizations that are both smarter and more human? According to Sindhu Srivastava, a data and AI strategist turned business leader, it begins with uniting the left and right brain of business: balancing hard data with human connection. She highlights how emotional awareness fuels better decisions, stronger cultures, and measurable results. By combining analytics, AI, and empathy, Sindhu shows that companies can achieve growth without losing their humanity. Her approach demonstrates that trust, transparency, and understanding are just as vital as strategy and metrics. In this episode of RAW Spotlight, host Emily Au sits down with Sindhu Srivastava, CEO of We Crush Events, to discuss how to build smarter, more human businesses. They explore how emotion and data can coexist in leadership, why authentic connection drives scalable success, and what it takes to build a data-first culture rooted in empathy. Sindhu also shares her approach to leading change with trust, goodwill, and integrity.

Mei Tang is the Founder and CEO of Two Trees Consulting, a firm that helps pharmacies, medical groups, and other healthcare organizations achieve accreditation, improve operations, and grow sustainably. Before founding her company, she led operations and pharmacy strategy roles at Fortune 500 companies and specialty pharmacy firms. Her expertise spans accreditation, compliance, and business development, with a focus on building scalable systems that support long-term growth. Through her work, she equips healthcare organizations with the tools to streamline processes, strengthen compliance, and achieve measurable success. In this episode… Scaling a pharmacy today requires more than filling prescriptions. From compliance demands to operational inefficiencies, many pharmacies struggle to grow while maintaining quality patient care. How can they streamline processes, stay compliant, and prepare for the future of healthcare? According to Mei Tang, a seasoned pharmacy leader with deep expertise across retail, specialty, infusion, and managed care, the key lies in accreditation and efficiency as the foundation for sustainable growth. She highlights how accreditation not only proves competency but also opens access to payer networks and limited distribution drugs. By combining streamlined processes with the innovative use of technology, pharmacies can shorten turnaround times, improve patient safety, and create a scalable framework for expansion. Mei also emphasizes embracing AI tools and new models like ambulatory infusion centers as pivotal to staying competitive in this rapidly evolving industry. In this episode of RAW Spotlight, Victor Huynh sits down with Mei Tang, Founder and CEO of Two Trees Consulting, to talk about how pharmacies can scale through accreditation, efficiency, and AI. They discuss the biggest compliance hurdles pharmacies face, how to streamline operations to reduce turnaround time, and the role of accreditation in unlocking growth. Mei also shares her leadership principles and passion for women's health and longevity.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses. Michael Chan is a Senior Web Developer at Ready Artwork. He designs, builds, and optimizes websites across platforms like WordPress, Shopify, and AEM to deliver high-impact digital experiences. Michael has been with Ready Artwork since 2012 and combines analytical insight with creative development to produce accessible, ADA-compliant solutions for clients such as Adobe and Southwest Water Company. In this episode… At WordCamp 2025 in Portland, Day 3 wrapped up the conference with a forward-looking conversation on AI, accessibility, and how businesses can future-proof their WordPress strategy. From discussions about AI agents shopping on behalf of customers to new ways of building multisite environments and improving performance, the final day highlighted the need for both technical readiness and strategic thinking. How can brands and agencies stay ahead in an AI-driven web? Victor Huynh underscores that AI is no longer a distant trend but a present reality. Businesses must learn how to integrate it into marketing, operations, and website strategy or risk falling behind. Michael Chan expands on this by describing the surge of AI-powered plugins, the maturing of the Gutenberg block editor, and the growing expectation that accessibility is a baseline requirement for every site. Their insights reveal that success in the next phase of WordPress requires both embracing emerging AI tools and ensuring sites are built for speed, accessibility, and scalability. In this episode of RAW Spotlight, Emily Au and Victor Huynh sit down with Michael Chan, Senior Web Developer at Ready Artwork, to share their top takeaways from WordCamp 2025 Day 3. They discuss how AI is reshaping e-commerce, why accessibility and performance are key to both human and machine audiences, and how thoughtful planning — especially when migrating to WordPress — can help businesses build smarter, more resilient websites for the AI era.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses. Michael Chan is a Senior Web Developer at Ready Artwork. He designs, builds, and optimizes websites across platforms like WordPress, Shopify, and AEM to deliver high-impact digital experiences. Michael has been with Ready Artwork since 2012 and combines analytical insight with creative development to produce accessible, ADA-compliant solutions for clients such as Adobe and Southwest Water Company. In this episode… At WordCamp 2025 in Portland, Day 2 delivered fresh insights on AI, SEO, and the next wave of WordPress innovation. From Google's evolving approach to search to cutting-edge tools for developers and agencies, the event showcased how quickly the digital landscape is shifting. How can businesses and creators stay ahead of these changes? According to Victor Huynh, the key to staying ahead is understanding how AI is transforming both search and site development while keeping control of your digital assets. He points to Danny Sullivan's keynote as proof that Google's push toward AI-powered search and generative engine optimization is reshaping how users find and engage with content. Michael Chan adds that WordPress is meeting this challenge by introducing core AI features and using the Model Context Protocol (MCP) to let plugins and AI agents securely exchange data. Together, they show that agencies and B2B leaders can embrace these advancements and stay competitive if they balance rapid innovation with ownership and control. In this episode of RAW Spotlight, Emily Au and Victor Huynh are joined by Michael Chan, Senior Web Developer at Ready Artwork, to unpack their biggest takeaways from WordCamp 2025 Day 2. They explore how Google, WordPress, and leading plugin providers are pushing the boundaries of AI and SEO, what these changes mean for agencies and B2B leaders, and how to leverage new tools without sacrificing reliability or control.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses. Michael Chan is a Senior Web Developer at Ready Artwork. He designs, builds, and optimizes websites across platforms like WordPress, Shopify, and AEM to deliver high-impact digital experiences. Michael has been with Ready Artwork since 2012 and combines analytical insight with creative development to produce accessible, ADA-compliant solutions for clients such as Adobe and Southwest Water Company. In this episode… What happens when the world's biggest open source community gathers to share the future of web development? At WordCamp 2025 in Portland, new conversations around AI, accessibility, and digital innovation revealed how quickly the landscape is evolving. How should agencies and B2B leaders adapt to these changes? According to Victor Huynh, the real shift is in how AI is reshaping ownership and risk for businesses. He highlights that relying too heavily on SaaS-based tools can create lock-in and privacy challenges. Michael Chan expands on this by showing how AI can now write and run QA automation code. Together, they stress that the effect is both empowering and cautionary. Leaders can unlock scale and efficiency, but only if they balance innovation with control. Their insights underscore the importance of thought leadership and practical frameworks for building trust in a rapidly changing digital economy. In this episode of RAW Spotlight, Emily Au and Victor Huynh are joined by Michael Chan, Senior Web Developer at Ready Artwork, to talk about WordCamp 2025 Day 1 takeaways. They discuss how WordPress trends are shifting toward AI and accessibility, the risks and opportunities of SaaS reliance, and how AI can streamline QA testing. Victor also shares why thought leadership is critical for building authority in B2B.

Matt Kovacs is the President of Blaze PR, a boutique consumer-focused PR firm that partners with lifestyle and CPG brands to elevate their visibility through creative, tailored storytelling. He brings over two decades of experience in strategic communications, leading award-winning campaigns and blending traditional PR with digital insight to achieve measurable results. Prior to his current role, Matt spent 11 years as Vice President at Formula Public Relations. In this episode… Public relations can make or break how a brand is perceived, but many B2B companies still hesitate to invest in it. They often wonder if PR can truly move the needle in industries that seem complex, technical, or even boring. So how can bold storytelling and media strategy help these brands stand out and grow? According to Matt Kovacs, a nationally recognized PR strategist, the key is building a foundation of credibility before chasing headlines. He highlights that many B2B leaders are shy about telling their story, so PR must start with education, media training, and developing strong narratives tailored for trade and industry outlets. This approach transforms scientific or technical content into compelling stories that resonate with buyers, investors, and the media alike. Matt also emphasizes the role of AI and analytics in making PR strategies smarter, more efficient, and measurable. In this episode of RAW Spotlight, Victor Huynh sits down with Matt Kovacs, President of Blaze PR, to discuss how bold PR strategies elevate B2B brands. They explore why education and media training are critical for executives, how thought leadership fuels credibility, and how AI is reshaping modern PR campaigns. Matt also shares the common mistakes brands make when they start PR efforts too early.

Melissa Holguin is the Staff and Project Director at Arellano Associates, a Southern California consulting firm specializing in public engagement, communications, and technological innovations for public‑sector projects. She brings over 20 years of experience in managing public information programs, strategic planning, and comprehensive outreach, while also overseeing staff development and overall project delivery. In addition to serving as a Senior Project Manager, Melissa leads the firm's in‑house JEDI (Justice, Equity, Diversity & Inclusion) group and helps guide their online engagement and social media strategies. In this episode… How do we design transportation systems that don't just move people, but truly serve communities? Across cities, marginalized groups often face barriers in access, representation, and decision-making. Can large-scale infrastructure projects be built with equity at the core? According to Melissa Holguin, a respected leader in transportation and community engagement, equity must be intentionally woven into every phase of planning and execution. She highlights how successful projects hinge on giving historically underrepresented communities a real seat at the table, ensuring their voices influence outcomes. The result is more inclusive systems that strengthen trust and improve quality of life. Melissa also points to innovation and digital tools as game changers in bridging gaps and expanding access. In this episode of RAW Spotlight, host Victor Huynh sits down with Melissa Holguin, Staff and Project Director at Arellano Associates, to discuss building equitable transportation systems through community engagement. They explore how equity and inclusion shape public transit projects, the challenges of engaging marginalized communities, and the role of digital tools in outreach. Melissa also shares advice for young professionals entering the industry.

Liz Frost is the Owner and Founder of Intentional Spaces Psychotherapy, a trauma-informed telehealth practice based in Washington. She specializes in helping clients heal from complex trauma, religious harm, and identity-related struggles. With over a decade of clinical experience, Liz integrates EMDR, narrative therapy, and mindfulness-based approaches. She is dedicated to serving the LGBTQIA+ community and fostering a supportive, inclusive practice for both clients and clinicians. In this episode… Creating a workplace where people feel seen and supported takes more than good intentions. Too often, leaders aim to provide a "safe space," but what happens when safety alone isn't enough to address deeper challenges, foster trust, and sustain growth? How can organizations move beyond safety to truly empower its people? According to Liz Frost, a licensed clinical social worker with over a decade of experience in trauma-informed therapy, the answer lies in cultivating brave spaces. She explains that while a safe space implies no harm will occur, a brave space acknowledges that challenges will arise but ensures people can come forward without fear of retaliation. She highlights how unresolved trauma often fuels high performance in unsustainable ways, leading to burnout and isolation. Liz also emphasizes the importance of compassion and clarity as foundations for sustainable leadership. In this episode of RAW Spotlight, host Emily Au sits down with Liz Frost, Owner and Founder of Intentional Spaces Psychotherapy, to talk about building brave, not just safe, workspaces. They discuss the impact of unresolved trauma on workplace culture, strategies to prevent burnout, and how leaders can balance authority with compassion. Liz also shares how virtual teams can foster genuine connection and community.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses. In this episode… Choosing the right platform for your business can feel overwhelming, especially when the two biggest names dominate the conversation. Both options promise growth, flexibility, and success, but each comes with unique strengths and trade-offs. Which one will help you achieve your business goals faster? According to Victor Huynh, a seasoned digital strategist with years of experience building high-performing websites, the decision often comes down to your stage of business and technical needs. He explains that Shopify's hosted, all-in-one setup makes it ideal for startups that need to launch quickly without heavy technical involvement. In contrast, WordPress paired with WooCommerce offers greater customization, integration flexibility, and long-term scalability. He highlights that understanding maintenance responsibilities, cost structures, and marketing potential is crucial for avoiding costly missteps. Ultimately, the best choice balances ease of use with the ability to grow and adapt as your business evolves. In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about how to choose between WordPress and Shopify for B2B and e-commerce success. You'll learn about market share and key differences, how customization impacts SEO, and why maintenance strategies matter. Victor also shares his recommendations for email marketing tools tailored to each platform.

Alfredo Mejia is a Principal at CIBA Real Estate, a commercial real estate firm that provides brokerage, property management, leasing, and development services across California's San Gabriel Valley. He co‑founded CIBA in 2004 to deliver professional yet personal service rooted in family values and long‑term client relationships. Alfredo entered real estate in 2002 after managing a family‑owned restaurant and now specializes in acquisitions and dispositions of industrial, retail, multifamily, and land assets. In this episode… What does it take to turn real estate into a force for community growth and smarter decision-making? In an industry often driven by transactions, how can brokers go beyond the deal to become trusted advisors who shape neighborhoods and empower business owners? According to Alfredo Mejia, a seasoned commercial real estate expert in California's San Gabriel Valley, it starts with listening deeply and leveraging both experience and data to guide clients. He highlights the importance of acting as a "real estate Sherpa," helping people avoid costly missteps while uncovering opportunities they may not even know exist. Alfredo also emphasizes the power of AI to uncover unmet community needs and match properties with tenants who will thrive. The result is a more sustainable, thoughtful approach to real estate that benefits both investors and neighborhoods. In this episode of RAW Spotlight, host Victor Huynh sits down with Alfredo Mejia, Principal at CIBA Real Estate, to talk about using real estate as a tool for community impact and smarter decision-making. They discuss why being a true advisor matters, how AI is transforming property analysis, and what brokers should do to guide clients in uncertain markets. Alfredo also shares his passion for connecting with local businesses and walking through neighborhoods to stay inspired.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses. In this episode… Breaking into a new market requires transforming your digital presence to connect with the right audience. How can international manufacturers overcome complex web limitations, misaligned KPIs, and fragmented customer journeys to make an impact in North America? According to Victor Huynh, a digital strategy expert, it starts by addressing foundational website issues before jumping into tactics like SEO. He highlights the importance of clarity and control, noting that many B2B brands struggle when backend systems block basic content updates and analytics tracking. The solution lies in a custom discovery process built around a seven-step blueprint, providing clarity on customer types, sales flows, and digital infrastructure. With a solid strategy, brands can avoid rushed fixes and lay the groundwork for long-term digital growth in the US market. In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about how smart digital strategy enabled an HVAC manufacturer to grow in the US. They break down the importance of solving technical bottlenecks, defining buyer journeys, and building a scalable website experience. Victor also shares advice for international brands entering the US market.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses. In this episode… AI tools like ChatGPT and Gemini are changing the way people search and buy. Traditional SEO tactics no longer guarantee visibility as buyer behavior shifts toward conversational platforms. So what can B2B companies do now to stay discoverable in this new era of search? According to Victor Huynh, a digital strategy expert and longtime leader in web performance marketing, businesses need to stop thinking of their websites as static brochures and start treating them as dynamic assets that communicate authority. He highlights how AI-powered platforms are already pulling brand insights from forums, reviews, and even YouTube comments with or without your input. The brands that win are those that proactively publish helpful, human-centered content and optimize for high-intent, question-based search behavior. As AI continues to shape the buyer journey, showing up in the right context becomes far more valuable than simply showing up first. In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about how generative AI is reshaping SEO strategies for B2B brands. They unpack the shift in user behavior, how to influence AI-generated answers, and why traditional long-tail keywords are no longer enough. Victor also shares steps any company can take this week to improve visibility in AI-driven search results.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses. In this episode… When a public transit agency sets out to revolutionize how a city moves, where does branding and digital strategy come into play? Beyond just buses and routes, what makes a new transportation service not only functional but also be embraced by the community? And how can a pilot program gain city-wide momentum through smart execution? According to Victor Huynh, a digital marketing strategist and branding expert, the key lies in connecting transit innovation with hyper-localized branding and seamless digital experiences. He highlights how Ready Artwork helped LA Metro launch Metro Micro by blending private-sector speed with public-sector infrastructure. From optimizing app UX to wrapping vehicles and deploying data-driven dashboards, the agency's role extended beyond aesthetics — it created public awareness, improved accessibility, and helped stakeholders track real-time performance. This holistic approach drove adoption and set a new bar for civic tech engagement. In this episode of RAW Spotlight, Emily Au and Victor Huynh discuss how Metro Micro was launched through branding, digital design, and performance tracking. They cover the first-and-last-mile challenge in LA, how data dashboards influenced key decisions, and why visual branding helped drive adoption. Victor also offers advice for transit agencies looking to modernize with private-sector collaboration.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses. In this episode… Rebranding public transportation isn't just about logos and taglines; it's about shifting mindsets, inspiring behavior change, and creating a more inclusive experience. How can thoughtful design break down stigma and make civic programs more effective and equitable? According to Victor Huynh, a seasoned designer and strategist in public sector branding, smart design begins with understanding the values and challenges of a community. He highlights the importance of combining movement-oriented visuals with a name that evokes civic pride, like "Go Monrovia." The impact was immediate: a recognizable, energizing brand identity that resonated with residents across socioeconomic lines. Victor shares how branding, visual wayfinding, and strong collaboration with city stakeholders elevated the program from a simple transit initiative to a celebrated model of microtransit innovation. In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about how design thinking and visual branding reimagined Monrovia's public transit. They discuss the strategy behind naming and identity, how decals and signage created seamless user experiences, and what made the program widely adopted. Victor also shares advice for other cities looking to modernize transportation through creative partnerships.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses. In this episode… Growing a DTC brand takes more than a great product. It requires a sharp digital strategy, especially when the product sits in a niche cultural space. How do you turn a decades-old wellness brand into a modern ecommerce success story using email marketing alone? According to Victor Huynh, a digital strategist with deep expertise in ecommerce growth, the transformation begins with consistency and customer insight. He highlights how email marketing, when driven by behavioral data and CRM integration, can move the needle faster than many expect. By focusing on cadence, segmentation, and revenue attribution, Victor's team scaled a premium ethnic wellness brand's online presence without alienating its retail partners. Each email became not just communication, but a strategic revenue tool. The result? Increased customer loyalty, better engagement, and sustained digital growth. In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about scaling a wellness brand through smart email flows and CRM tactics. They explore testing email frequency for optimal results, using dynamic segmentation in Klaviyo, and balancing promotional and brand storytelling campaigns. Victor also shares tips on measuring what matters most in email marketing.

Martin Gamez is the Founder of Tax Formulations, a firm that helps businesses and CPA firms unlock millions in tax credits while reducing audit risk and streamlining compliance. With over 25 years of experience in federal and state incentives, he is particularly adept at navigating the often misunderstood R&D tax credit. Martin has collaborated with startups and large enterprises across industries such as technology, engineering, manufacturing, life sciences, and software. His practical, hands-on approach makes complex tax strategies easy to understand. In this episode… Many business owners unknowingly leave thousands to millions of dollars on the table simply because they don't fully understand how to leverage specialized tax incentives. With complex rules, changing regulations, and widespread misconceptions, navigating tax credits can feel overwhelming. How can businesses avoid costly mistakes and claim the credits they rightfully deserve? According to Martin Gamez, a tax consultant with over 25 years of experience in federal and state incentives, many companies wrongly assume they don't qualify for R&D tax credits or fail to document their activities correctly. He highlights that industries far beyond tech and pharmaceuticals — including food, textiles, and manufacturing — often engage in qualifying research and development without realizing it. By carefully analyzing wages, supplies, and contractor expenses while ensuring IRS audit readiness, businesses can unlock significant savings and minimize risk. Martin explains that a hands-on, detail-oriented approach is crucial to maximize every eligible dollar. In this episode of RAW Spotlight, host Victor Huynh sits down with Martin Gamez, Founder of Tax Formulations, to talk about why so many businesses overpay in taxes and how to address the issue. They discuss common misconceptions about R&D tax credits, how to qualify even without labs or scientists, and critical documentation mistakes to avoid. Martin also shares insights on cost segregation and how AI is shaping the future of tax consulting.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses. In this episode… Revamping a legacy business for the digital age isn't easy — especially when you're juggling multiple brands, distinct customer segments, and decades of history. How do you modernize without losing the identity and credibility that made the brand successful in the first place? According to Victor Huynh, a seasoned digital strategist, the key is building a hybrid model that respects tradition while embracing innovation. He highlights the importance of separating B2B and DTC experiences to avoid brand dilution and better serve both audiences. The impact is a more targeted, effective digital presence that meets each stakeholder where they are. Victor also explains how tools like CRM and lead scoring help businesses identify high-value prospects and drive smarter sales follow-ups. By applying dynamic email marketing, geofencing, and internal-external marketing team collaboration, businesses can scale thoughtfully and strategically. In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about the digital transformation of a multibrand automotive distributor. They explore the importance of brand-specific websites, how CRM tools unlock B2B growth, and why fragmented audiences require nuanced messaging. Victor also shares advice for legacy businesses navigating modernization without losing their heritage.

Jake Hanes is the Founder and Owner of Action Tax Service, LLC, a Washington-based firm specializing in tax preparation, bookkeeping, payroll, business coaching, and QuickBooks training for individuals and small businesses nationwide. A Certified Public Accountant and Certified Speaker, Jake is also the author of the Amazon #1 bestseller The 7 Strategies of Highly Successful Business Owners, sharing practical insights drawn from decades of entrepreneurial experience. Beyond his accounting expertise, he is a sought-after public speaker and business coach known for helping clients achieve financial clarity and sustainable growth. In this episode… Growing a business isn't just about working harder; it's about working smarter. Many entrepreneurs hit a plateau not because they lack drive but because they lack the right systems, accountability, and strategic guidance. So what actually helps business owners push through the ceiling and scale sustainably? According to Jake Hanes, a nationally recognized CPA and business strategist, success starts with structured goal-setting and consistent coaching. He highlights how having a dedicated business coach early on completely reshaped his path, turning daily chaos into focused progress. Jake explains that systems don't just streamline operations; they create momentum. By implementing tools like SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals, monthly marketing grids, and regular personal inventories, he's helped thousands of entrepreneurs improve cash flow, reduce taxes, and stay on track. In this episode of RAW Spotlight, host Victor Huynh sits down with Jake Hanes, Founder and Owner of Action Tax Service, LLC, to discuss growing a business through systems, coaching, and resilience. They explore how goal-setting fuels growth, why consistency in marketing matters, and how to overcome adversity with strategic planning. Jake also shares tips on optimizing cash flow and finding hidden profitability.

Amy Loh is a State Farm agency owner, providing personalized insurance and financial services to individuals, families, and small businesses. With nearly two decades of experience, she specializes in auto, home, life, and business insurance. Amy holds advanced industry designations, including Chartered Financial Consultant (ChFC) and Chartered Life Underwriter (CLU), reflecting her expertise and professionalism. Based in Bellevue, Washington, she serves a diverse community with fluency in English, Cantonese, Mandarin, and Japanese. In this episode… Building a business takes more than grit. It requires guidance, protection, and a clear understanding of the risks involved. For entrepreneurs juggling growth and uncertainty, how do you make the right decisions to protect what you're building while staying focused on your mission? According to Amy Loh, a seasoned entrepreneur and mentor in the insurance industry, it starts with education — helping business owners truly understand the coverage they need before a crisis hits. She highlights the importance of liability protection, key employee policies, and buy-sell agreements that often go overlooked. When small businesses are properly insured and informed, they're more resilient and better positioned to grow. In this episode of RAW Spotlight, host Emily Au sits down with State Farm agency owner Amy Loh to discuss how education and mentorship help protect and empower small business owners. They talk about the most commonly overlooked insurance coverages, how to lead during uncertainty, and why community involvement fuels personal and professional growth. Amy also shares her journey from immigrant roots to leadership and the importance of authentic connection.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses. In this episode… Many local businesses struggle to stand out online, even when their products or services are top-notch. With rising competition and a fast-changing digital landscape, the question becomes: how can local businesses create a marketing strategy that actually drives measurable growth? According to Victor Huynh, a digital strategist and branding expert, the key is aligning branding, SEO, and paid ads with a business' unique value proposition. He highlights the importance of understanding customer behavior. Additionally, Victor stresses that a business'  lifetime value and order size are critical to determining how aggressive and effective their marketing efforts can be. With insights into branding psychology, web usability, and the role of Google reviews, Victor paints a clear picture of what separates thriving local brands from those that get left behind. In this episode of RAW Spotlight, Emily Au and Victor Huynh discuss how SEO, branding, and paid advertising fuel growth for local businesses. They explore optimizing for high-converting KPIs, building websites that address real user needs, and how seasonality impacts marketing performance. Victor also shares how to identify and market to multiple customer segments.

Cristina Cordeiro is the Founder of Dream Big Children's Center, a California-based organization offering play-centered Applied Behavior Analysis (ABA) therapy for children with autism and developmental needs. Dream Big was inspired by Cristina's dual experiences as a behavior therapist and a mother seeking inclusive, joyful spaces for her own children. With over 20 years of experience in autism treatment, she has developed customized plans for hundreds of children aged 18 months to five years old. Under her leadership, Dream Big has expanded to multiple centers across Southern California, employing over 150 staff members dedicated to helping children thrive through compassionate, evidence-based care. In this episode… What if autism therapy felt more like a joyful playdate than a clinical appointment? As awareness grows around developmental care, families are seeking more than just treatment; they're craving environments that inspire connection and celebrate each child's potential. How can therapy models evolve to truly meet these emotional and developmental needs? According to Cristina Cordeiro, a pioneering voice in autism care and behavioral health innovation, the key lies in reimagining ABA therapy through the lens of play. She highlights that traditional therapy often isolates children, whereas play-based models allow for social growth and emotional safety. The result is not just faster developmental progress but a genuine love for learning and engagement. Cristina shares how her centers were designed to resemble welcoming preschools rather than sterile clinics and how creating joyful, inclusive spaces in underserved communities has led to life-changing moments — like helping a child speak for the first time. In this episode of RAW Spotlight, host Victor Huynh sits down with Cristina Cordeiro, Founder of Dream Big Children's Center, to discuss revolutionizing autism care with a play-based ABA therapy model. Cristina shares how EOS helped her scale, why clinic environments matter, and how storytelling powers Dream Big's marketing. She also gives advice on building personal brands and uplifting underrepresented founders.

Hoss Alamir is a Partner at Alamir CPA & Associates, Inc., a California-based firm providing accounting, tax, and CFO services to small and midsize businesses across various industries, including entertainment, manufacturing, and professional services. After graduating with honors from California State University, Los Angeles, he began his career at BDO as a tax accountant before transitioning to financial accounting and CFO services at Signature Analytics in 2016. With over a decade of experience, Hoss specializes in financial strategy, business consulting, and outsourced CFO services tailored to help clients grow and optimize profitability. In this episode… What does it take to turn financial data into a compelling, actionable story? For many business owners, the numbers on a balance sheet feel abstract, yet they hold the key to smarter decisions, stronger growth, and long-term success. How can leaders bridge the gap between dry financials and clear business strategy? According to Hoss Alamir, a seasoned financial strategist and fractional CFO, the key lies in translating raw metrics into meaningful business narratives. He highlights that most owners overlook crucial KPIs and focus solely on revenue or expenses. This blind spot can lead to missed opportunities or hidden cash flow problems, ultimately stalling growth. By combining real-time financial accuracy with tailored KPI tracking, Hoss empowers businesses to course-correct early, optimize operations, and build toward sustainable success. In this episode of RAW Spotlight, host Victor Huynh sits down with Hoss Alamir, Partner at Alamir CPA & Associates, Inc., to discuss how financial data becomes a business growth tool. They explore when to bring in CFO services, how KPIs drive smart decisions, and why cash flow cycles make or break companies. Hoss also shares lessons on merging tax strategy with financial leadership.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses. In this episode… Many businesses pour time and money into design and tech without knowing if they're building something that actually works. What if you had a clear, proven roadmap that takes the guesswork out of creating a high-performing website? According to Victor Huynh, a seasoned digital strategist, clarity is the missing ingredient most businesses overlook. He highlights that their 7-step blueprint was crafted to eliminate confusion, align teams, and prevent costly missteps in website projects. The process draws on years of hard-earned lessons, blending brand discovery, customer journey mapping, and technical strategy into a unified approach. This not only simplifies execution but also dramatically improves a website's ability to attract, engage, and convert the right audiences. In this episode of RAW Spotlight, Emily Au and Victor Huynh discuss their 7-step proven website blueprint. They break down the importance of business discovery, competitor analysis, and wireframing for success. You'll also learn how to align your site with SEO and user needs. Additionally, Victor gives advice on avoiding scope creep and managing project budgets wisely.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses. In this episode… Business and community leadership come with unique challenges, from overcoming personal doubts and navigating public perception to scaling operations and finding the right financial tools for growth. These hurdles, while daunting, can become stepping stones to success when leaders embrace transparency, collaboration, and creative problem-solving. So, what can we learn from professionals who are blending smart business practices with a passion for community impact? Oceanna Lenon opens up about battling imposter syndrome early in her nonprofit career and how building confidence through action led to meaningful contributions. Dylan Feik outlines how engaging residents in city projects turns planning into a shared mission. Mary-Joy Coburn discusses the need for authentic representation and transparency in government, showing how communication can reshape public trust. Jennifer McPherson shares her journey from solo entrepreneur to team leader, highlighting the steep learning curve of hiring and management. Meanwhile, Jacky Dilfer breaks down the mechanics and advantages of SBA 504 loans, a financing option that empowers business owners to invest in property while preserving their capital. In this episode of the RAW Spotlight, Victor Huynh reflects on these powerful stories from Oceanna Lenon, Dylan Feik, Mary-Joy Coburn, Jennifer McPherson, and Jacky Dilfer. Their insights reveal how aligning business growth with community values can lead to more resilient organizations and stronger local economies.

Trisha Murakawa is the Principal and Chief Problem Solver at Murakawa Communications, a strategic communications and public affairs firm. With over 25 years of experience, she specializes in public outreach and community engagement for environmental and infrastructure projects, earning accolades such as the Mike Watanabe Leadership Award. In 2020, Trisha was elected to the El Camino Community College District Board of Trustees, representing areas including El Segundo, Manhattan Beach, Hermosa Beach, and North Redondo Beach. She also serves on the boards of 211 LA County and the LAX Coastal Chamber of Commerce, reflecting her commitment to community service and public engagement.  In this episode… Balancing a demanding professional career with a commitment to community service is a challenge many leaders face. How can someone maintain authenticity, drive public impact, and lead a values-based business while navigating the complexities of public perception and personal responsibilities? Trisha Murakawa, a seasoned strategic communications and public affairs expert, shares how honesty, emotional intelligence, and community-centered values have shaped her career. Trisha emphasizes the importance of early public engagement, transparent dialogue, and building trust, especially in controversial infrastructure projects. She encourages women, especially those in underrepresented communities, to overcome fear, embrace risk, and collaborate rather than compete. Trisha's approach advocates aligning personal and professional missions to make a lasting impact as a leader.  In this episode of RAW Spotlight, Emily Au interviews Trisha Murakawa, Principal and Chief Problem Solver at Murakawa Communications, about leading with integrity in public affairs. Trisha discusses her mission to improve quality of life, the power of certifications for minority and women-owned businesses, and how to manage courageous conversations. She also delves into mentoring through civic leadership, challenges in the public works space, and the value of emotional intelligence.

​Rocky Castro is the Owner and CEO of Golden State Grating (GSG) Inc., a family-owned business specializing in the manufacturing and fabrication of steel, aluminum, stainless steel, and fiberglass gratings. Under his leadership, GSG has expanded its product line to include expanded/perforated metal, wire mesh, and safety grating, serving clients across various industries. With a commitment to service, innovation, and integrity, Rocky has upheld the company's tradition of excellence since its establishment in 1987. In this episode… Navigating a rapidly changing industry while leading a growing business requires adaptability, strategy, and resilience. How do successful leaders overcome challenges, embrace innovation, and scale their companies while maintaining a competitive edge? According to Rocky Castro, a seasoned entrepreneur with deep industry experience, the key lies in strategic thinking, continuous learning, and surrounding yourself with the right team. He highlights how leveraging modern technology and refining internal processes have helped him scale Golden State Grating while maintaining efficiency. By embracing an open mindset and applying lessons from his diverse background, Rocky has been able to make sound business decisions under pressure. In this episode of RAW Spotlight, Victor Huynh sits down with ​Rocky Castro, Owner and CEO of Golden State Grating (GSG) Inc., to discuss leadership, strategy, and resilience in the construction industry. Rocky shares how he transitioned from military service to leading a successful steel fabrication business, the impact of industry networking, and the role of technology in scaling operations. He also offers insights into overcoming business obstacles and building a strong foundation for long-term success.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses. In this episode… Scaling a business in the ever-evolving digital marketing space is no small feat. From financial roadblocks to shifting industry trends, entrepreneurs must constantly adapt to stay competitive. What are the key lessons learned from growing a small startup into a full-service web design and marketing agency? According to Victor Huynh, a seasoned digital strategist, one of the biggest challenges in scaling a company is navigating financial constraints while keeping up with technological advancements. He highlights how Ready Artwork started as a print design business before pivoting to web development and marketing, leveraging existing expertise to evolve. Victor also emphasizes the importance of choosing the right website platform — WordPress for customization and Shopify for scalability — tailoring solutions to meet diverse business needs. In this episode of the RAW Spotlight, Emily Au and Victor Huynh, CEO and Head of Digital Strategy at Ready Artwork, discuss the challenges of scaling a web design company. They dive into the importance of investing in custom website design, how website marketing services helped them grow, and key considerations when selecting between Shopify and WordPress. Victor also shares insights on future-proofing a website and the biggest leadership lesson he's learned along the way.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses. In this episode… The digital landscape is evolving faster than ever. What started as simple websites has transformed into sophisticated digital marketing strategies that businesses can't afford to ignore. But how did we get here, and what does it take to stay ahead in today's competitive online space? According to Victor Huynh, a digital strategist and co-founder with years of experience in website marketing, businesses must shift from seeing websites as static assets to treating them as evolving tools for growth. He highlights how the user experience, SEO, and AI-driven strategies are now crucial in web design. The industry has moved past basic website creation — success today depends on strategy, adaptability, and data-driven decisions. With rapid advancements in AI and automation, companies that fail to integrate these changes risk falling behind. In this episode of the RAW Spotlight, Emily Au and Victor Huynh, CEO and Head of Digital Strategy at Ready Artwork, discuss the evolution of digital marketing and what businesses must do to stay ahead. They talk about how AI is reshaping web design, why SEO strategies must adapt to Google's AI-driven changes, and the shift from traditional website builds to ongoing digital optimization. Victor also shares insights on the upcoming Vietnam SEO Conference and what trends define the future of digital marketing.

Mary-Joy Coburn is the Director of Communications at the Orange County Employees Retirement System (OCERS), a public pension fund that provides retirement, disability, and survivor benefits to employees of Orange County and participating agencies. In January 2025, she was honored with the Public Pension Communicator of the Year – Rising Star award by the National Conference on Public Employee Retirement Systems (NCPERS). Before joining OCERS, Mary-Joy served as the Director of Communications at the Greater Los Angeles County Vector Control District from 2019 to 2023 and as a Public Information Officer at the Orange County Mosquito and Vector Control District from 2014 to 2019. In this episode… Authenticity in leadership is more than just a buzzword — it's a crucial ingredient in building trust, especially in public sector communications. In a world where transparency is expected, how can leaders foster meaningful connections with stakeholders while managing crisis situations effectively? According to Mary-Joy Coburn, a seasoned communications executive and crisis management expert, authenticity starts with humility and transparency. She highlights the importance of admitting when you don't have all the answers while ensuring stakeholders feel heard and informed. By leading with honesty and adaptability, she has been able to navigate complex public communications, including crisis response and stakeholder engagement. Mary-Joy's approach emphasizes strategic storytelling, proactive crisis planning, and fostering collaboration among public information officers to build stronger, more resilient communication networks. In this episode of RAW Spotlight, host Emily Au sits down with Mary-Joy Coburn, Director of Communications at the Orange County Employees Retirement System (OCERS), to discuss how authenticity drives impactful communication in the public sector. They explore the critical role of trust in stakeholder engagement, the balance between transparency and crisis management, and the leadership strategies that elevate government communications.

Diane Mentzer is the Founder, Business Operations Advisor, and COO Coach at Diane Integrates, LLC, a consulting firm that helps businesses create structure, scale effectively, and enhance operations. With over two decades of experience as a second-in-command, she specializes in role definition, delegation strategies, and leadership alignment to improve business efficiency. Diane regularly contributes to CEOWORLD magazine and leads peer groups for second-in-command professionals, providing guidance on operational strategy and execution. In this episode… Running a business is like conducting an orchestra; every role must be in sync to create harmony. Without a clear structure and delegation, teams become overwhelmed, and growth stalls. So how can businesses strike the perfect balance between visionary leadership and operational efficiency? According to Diane Mentzer, a seasoned business operations expert, success starts with defining clear roles and fostering collaboration between CEOs and their second-in-command. She highlights that many entrepreneurs rush to hire a COO before identifying what they truly need –– a structured system or a senior operations leader. Without clarity, businesses risk confusion, misalignment, and costly turnover. Diane emphasizes the importance of gradual delegation, operational accountability, and strategic communication to build efficiency without stifling creativity. In this episode of RAW Spotlight, host Steffanie Rodriguez sits down with Diane Mentzer, Founder, Business Operations Advisor, and COO Coach at Diane Integrates, LLC, to discuss how to create operational harmony in growing businesses. They explore the dynamic relationship between CEOs and COOs, the importance of role clarity, and why delegation is key to scaling sustainably. Diane also shares practical strategies for fostering a company culture that thrives on accountability and collaboration.

Dr. Jeremy Weisz is the Co-founder of Rise25, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. He has been involved in podcasting for over a decade and was a senior producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders. Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more. In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and continues running his chiropractic and massage facility, Chiropractical Solutions & Massage. In this episode… Without efficient operations, even the most promising companies can struggle to stay organized, and without strategic outreach, opportunities can slip through the cracks. How can leaders streamline their processes while fostering valuable connections at scale? According to podcasting expert and relationship-building strategist Dr. Jeremy Weisz, the key to sustainable growth combines structured SOPs and a value-driven outreach approach. SOPs create efficiency and consistency, allowing businesses to focus on high-impact activities instead of getting stuck in the weeds. However, systems alone aren't enough. Dr. Weisz also stresses the importance of leveraging content, particularly podcasting, as a tool for deepening relationships with prospects, clients, and partners. By combining operational excellence with a thoughtful relationship-building strategy, companies can create lasting opportunities and scale efficiently and meaningfully.  In this episode of RAW Spotlight, host Steffanie Rodriguez sits down with Dr. Jeremy Weisz, Co-founder of Rise25, to discuss how businesses can scale effectively by optimizing systems and fostering strong connections. Dr. Weisz shares how SOPs create structure and prevent bottlenecks, why outreach should always be value-driven, and how podcasting can be a powerful tool for business growth.

Kelli Farmer is a Sustainable Materials Management Professional at SCS Engineers, a company specializing in environmental consulting and engineering solutions. She focuses on zero waste planning, edible food recovery programs, and compliance with California's Senate Bill 1383, which mandates organic waste recycling. Kelli works closely with cities and businesses to implement sustainable practices that reduce waste and improve community impact. She is also a recipient of the Young Professional of the Year Award for her contributions to the field. In this episode… From managing single-use plastics to creating systems for edible food recovery, the road to sustainability requires creativity, leadership, and dedication. How can individuals and businesses take meaningful steps to make an environmental impact? According to Kelli Farmer, a leading expert in sustainable materials management, it starts with collaboration and education. She highlights the importance of bringing stakeholders together to develop practical solutions for reducing waste, like redistributing surplus food to those in need or adopting compostable alternatives to single-use plastics. Kelli also emphasizes how implementing California's Senate Bill 1383 and building zero-waste programs that prioritize innovation and measurable results prove that even small changes can drive a big impact. In this episode of RAW Spotlight, host Emily Au sits down with Kelli Farmer, Sustainable Materials Management Professional at SCS Engineers, to discuss zero waste initiatives, edible food recovery programs, and the challenges of tackling single-use plastics. Kelli also shares her leadership approach, advice for breaking into the sustainability field, and her vision for a greener, more resourceful future.

Dylan Feik is the City Manager for the City of Monrovia, a community in Southern California. Appointed in October 2019, Dylan has extensive experience in local government, including budget and finance, labor negotiations, public works operations, and managing capital improvement projects. Prior to his role in Monrovia, Dylan served as City Manager of Calistoga and held leadership roles in cities across California, Iowa, and Kansas.  In this episode… What makes a thriving community? Is it the infrastructure, the parks, or the people who call it home? In times of crisis, how do cities maintain their sense of identity while adapting to new challenges? According to Dylan Feik, a seasoned public service leader, a thriving community is built on authenticity, accessibility, and collaboration. He emphasizes that being deeply rooted in the community through active listening and shared experiences enables leaders to make decisions that truly benefit residents. For instance, Dylan discusses the importance of engaging the public in designing Monrovia's new parks and community spaces to foster a sense of ownership and pride among residents. This inclusive approach, combined with adaptability in times of crisis, has strengthened Monrovia's resilience and created a blueprint for a thriving local governance. In this episode of RAW Spotlight, host Victor Huynh sits down with Dylan Feik, City Manager for the City of Monrovia, to discuss how he has built a culture of connection and navigated critical challenges, including the pandemic and the Bobcat Fire. Dylan shares insights on blending personal values with professional goals, his vision for Monrovia's parks and community spaces, and how his hobbies help him stay grounded as a leader.

Lynette Williams is the Head Instructor for Digital Marketing at Podium Education, a platform that builds the world's leading experiential learning programs to supercharge undergraduate degrees. With over a decade of experience in digital marketing, Lynette specializes in SEO, audience engagement, and brand storytelling. In her role at Podium, she brings her experiences in digital marketing and real-world experiences into the learning environment.  In this episode… How do marketers create campaigns that truly connect with audiences in a world full of noise? The key lies in understanding your audience, crafting compelling stories, and harnessing data to make informed decisions. But how can you master this balance and drive meaningful results? According to Lynette Williams, a digital marketing expert and advocate for authentic storytelling, the answer starts with making the audience the hero of your story. She highlights the importance of stepping into their shoes to build campaigns that feel relatable and personal. Lynette explains that data is not just a tool for analysis but a compass that guides creative decisions and ensures campaigns resonate with the right people. By combining these insights with a deep understanding of SEO and the growing power of video marketing, she shows how brands can build trust, engagement, and loyalty in an ever-evolving digital landscape. In this episode of RAW Spotlight, host Felicity Porter sits down with Lynette Williams, Head Instructor for Digital Marketing at Podium Education, to discuss the art of connecting stories, audiences, and data. They explore how marketers can craft impactful brand stories, leverage data to enhance creativity, and stay ahead of SEO trends like optimizing YouTube for search rankings. Lynette also shares her unconventional advice for young marketers looking to grow in this dynamic field.

Oceanna Lenon is a Communications Coordinator at the ACE Mentor Program of America, a nonprofit organization that mentors high school students pursuing careers in architecture, construction, and engineering. As an ACE alumni, Oceanna has enhanced the organization's outreach by contributing to a project that garnered a $1.2 million economic impact for 700 students. She has experience crafting narratives and optimizing digital experiences.  In this episode… Nonprofit marketing isn't just about sharing information; it's about creating connections and driving impact. How can you craft compelling stories that resonate with audiences while staying true to an organization's mission? What strategies make nonprofit marketing effective? According to passionate digital marketer and nonprofit storyteller Oceanna Lenon, the key lies in aligning each narrative with the organization's mission. She highlights the role of authentic stories in showcasing the human side of an organization's work, helping audiences see the tangible impact of their support. By focusing on the people and emotions behind the mission rather than just the numbers, nonprofits can foster deeper engagement and build lasting relationships. Oceanna also stresses the importance of staying curious and constantly refining strategies using data-driven insights to amplify outreach. In this episode of RAW Spotlight, host Felicity Porter sits down with Oceanna Lenon, Communications Coordinator at the ACE Mentor Program of America, to discuss how nonprofits can harness storytelling and data to create impactful marketing campaigns. Oceanna shares her journey from starting a small business to working in nonprofit communications, her strategies for navigating imposter syndrome, and how young marketers can use tools like networking and storytelling to grow their careers.

Jacky Dilfer is the Executive Director of Business Finance Capital (BFC), a Small Business Administration (SBA) Certified Development Company (CDC) specializing in the SBA 504 loan program. In her role, she oversees the CDC's governance and operations, including re-establishing its position in the marketplace and enhancing its economic development and job creation strategies. With over a decade of experience in the commercial and SBA lending space, Jacky has served as a top-producing commercial lender, business development officer, and advisor to multiple real estate and charitable institutions.  In this episode… Small- and medium-sized businesses often struggle to obtain adequate funding and loans to launch and grow their operations. They are forced to pay exorbitant rates for their loans or miss opportunities given to larger businesses. How can you qualify for loans that are ideal for your business? Small business commercial lender Jacky Dilfer is committed to helping small business owners purchase property for their operations. She recommends applying for the Small Business Administration (SBA) 504 loan, which only requires a 10% down payment on all purchases. Some banks and institutions like Business Finance Capital (BFC) will finance 40-50% of your project with favorable interest rates and terms. Since these loans require personal and business tax returns for the approval process, Jacky emphasizes maintaining healthy credit scores and hiring a bookkeeper and tax consultant to manage your finances and strategize your tax returns. In today's episode of RAW Spotlight, Victor Huynh chats with Jacky Dilfer, the Executive Director of Business Finance Capital (BFC), about obtaining loans for small business owners. Jacky shares how SBA 504 loans benefit small- to medium-sized businesses, her approach to business and community engagement, and how to become a commercial lender.

Steffanie Rodriguez is a Project Manager at Ready Artwork, a digital marketing agency dedicated to B2B services. She is a certified project management professional (PMP) who excels at leading teams, overcoming challenges, and executing projects efficiently. Steffanie is passionate about collaboration, building strong relationships, continuously learning to enhance her project management skills, and exceeding expectations to achieve organizational goals. In this episode… How do you balance creativity and structure while leading a team? In the fast-paced world of digital marketing, project managers must be adaptable and resourceful. What does it take to keep pushing forward and growing, even when the landscape keeps changing? According to Steffanie Rodriguez, a certified project management professional, it starts with being honest about your strengths and using available resources to grow. She highlights the importance of embracing both challenges and wins as opportunities to improve. By tapping into her natural curiosity and problem-solving skills, Steffanie has crafted a career driven by adaptability and a constant drive to get better. In this episode of RAW Spotlight, host Emily Au sits down with Steffanie Rodriguez, Project Manager at Ready Artwork, to talk about the hustle behind her career. Steffanie shares her top three tips for aspiring project management professionals, how she overcame imposter syndrome, and the tools she relies on to streamline her work. Steffanie also talks about finding work-life balance and how her love of music fuels her hustle.

Felicity Porter is a Marketing Analyst at Ready Artwork, a digital marketing agency dedicated to B2B services. Starting as an intern, Felicity has quickly climbed the ranks within the company due to her adaptability and problem-solving prowess. She holds a marketing degree from Cal Poly Pomona, where she participated in extracurricular activities like FBLA (Future Business Leaders of America) to hone her skills. Felicity's expertise spans SEO, digital marketing strategies, and leveraging data-driven insights for business growth. In this episode… How do you stay ahead in a constantly evolving digital marketing landscape? With new tools and technologies regularly coming into play, marketers must continuously adapt and think strategically. What does it take to keep up and thrive in such a rapidly changing field? According to Felicity Porter, a digital marketing strategist, success begins with adaptability and long-term thinking. She emphasizes the need to stay informed about industry trends, such as AI and personalization, while always looking for improvement opportunities. Felicity's innovative approach to problem-solving has led her to major wins, including a campaign that saw over 200% year-over-year growth, proving the power of thinking outside the box and staying resourceful. In this episode of RAW Spotlight, host Emily Au sits down with Felicity Porter, Marketing Analyst at Ready Artwork, to discuss the strategies behind her success in digital marketing. Felicity shares how she stays ahead of industry trends, the importance of balancing strategy with execution, and the tools she relies on to deliver powerful results for clients. Felicity also advises aspiring marketers on how to kickstart their careers.

Jennifer McPherson is the President of Chickenango Marketing Solutions. The company specializes in public outreach and marketing for government agencies, and branding, design, and proposal writing for the AEC (Architecture, Engineering, and Construction) sector. Jennifer started her company at age 46 after gaining 27 years of experience in the AEC industry, and she is now launching Chickenango University, an educational program aimed at enhancing marketing and business development skills in the AEC space. In this episode… The architecture, engineering, and construction (AEC) industry is filled with complexities, from communicating technical concepts to building strong public engagement strategies. What does it take to transform how marketing and education work in this highly specialized field? According to Jennifer McPherson, a marketing expert with over two decades of experience in the AEC sector, success lies in simplifying the technical and maintaining clarity. She highlights the importance of bridging the gap between engineers, clients, and the public by creating tailored messaging that resonates with all stakeholders. By leveraging her deep industry knowledge, Jennifer has developed innovative strategies to address these challenges and empower these professionals. Her latest initiative focuses on fostering growth and reducing burnout for AEC marketers through practical education and tools that set them up for sustainable success. In this episode of RAW Spotlight, Emily Au joins Jennifer McPherson, President of Chickenango Marketing Solutions, to discuss her journey of transforming AEC marketing and empowering professionals through education. Jennifer explains how her agency stands out in a niche space, why her educational program is critical for the industry, and the lessons she learned as a late-blooming entrepreneur. She also offers advice for balancing personal and professional priorities while building a thriving business.

Josh McIntire is the President and Co-founder of McIntire Kingstone, the private equity division under McIntire Real Estate Inc. It's a full-service real estate firm based in Arcadia, California, specializing in both commercial and residential real estate, investment management, and quantitative analysis. Under his leadership, the company has managed over $1 billion in assets with a team of 70 employees. Involved in multiple startup ventures, Josh's background also includes experience in client servicing, customer relations, scenario analysis, real estate investments, management, valuation, auditing, and system design, consulting for major clients like CalPERS and the US Armed Forces. Additionally, he serves as CEO of Truth Technologies, a SaaS property management company. In this episode… How do you go from struggling through a financial crisis to building a billion-dollar real estate empire? In an ever-evolving industry, finding stability and success is no small feat. What does it take to overcome obstacles and thrive in the world of real estate? According to Josh McIntire, a seasoned real estate expert, success comes from resilience and a willingness to adapt. He highlights the importance of focusing on recurring revenue streams, which provided much-needed stability as he grew his company during uncertain times. By embracing property management ventures early on, Josh turned small monthly gains into long-term growth, ultimately managing over $1 billion in assets. In this episode of RAW Spotlight, host Victor Huynh sits down with Josh McIntire, President and Co-founder of McIntire Kingstone, to discuss how he built his real estate empire from the ground up. Josh shares his insights on navigating industry challenges, leveraging technology without losing a personal touch, and maintaining a work-life balance. He also talks about how his early struggles shaped his business philosophy and growth strategies.

Celia Hoag is a Digital Experience Strategist at Merkle, a company specializing in creating personalized digital experiences across various industries. Celia is known for her innovative marketing solutions, driven by her passion for understanding human behavior and storytelling, and she has co-authored articles on mobile application strategy. Her experience includes working with major brands like Starbucks and PayPal, where she has applied insights and trend analysis to shape impactful marketing campaigns. In her role, she also mentors young digital marketers, sharing her journey and advice to inspire the next generation of marketing professionals. In this episode… How do marketers combine creativity and data to craft meaningful experiences that resonate with consumers? And what role does storytelling play in shaping those digital journeys? According to Celia Hoag, a seasoned digital experience strategist, storytelling is the key to building deeper connections with customers. She highlights that combining data-driven insights with creative narratives helps brands not only capture attention but also guide customers through seamless, personalized journeys. This approach, she explains, ensures that every touchpoint feels relevant and engaging, whether through product recommendations or entire digital experiences. The power of storytelling lies in its ability to make data actionable and relatable, ultimately driving customer satisfaction and loyalty. In this episode of RAW Spotlight, host Felicity Porter sits down with Celia Hoag, Digital Experience Strategist at Merkle, to talk about how storytelling and personalization drive impactful digital experiences. Celia discusses the importance of understanding consumer behavior, using data to fuel creativity, and crafting personalized journeys across digital channels. She also shares how mobile app strategies play a crucial role in omnichannel marketing.

Steffanie Rodriguez is a Project Manager at Ready Artwork, a digital marketing agency dedicated to B2B services. She is a certified project management professional (PMP) who excels at leading teams, overcoming challenges, and executing projects efficiently. Steffanie is passionate about collaboration, building strong relationships, continuously learning to enhance her project management skills, and exceeding expectations to achieve organizational goals. In this episode… What does it take for a project manager to overcome challenges and lead a high-impact team? In an industry often filled with tight deadlines, budget constraints, and team dynamics, how do project managers navigate these obstacles and still deliver outstanding results? According to Steffanie Rodriguez, a certified project management professional, the key to overcoming challenges is viewing them as opportunities for communication and growth. She highlights the importance of building strong relationships with both clients and team members to foster collaboration. This approach allows for smoother conflict resolution and more aligned teamwork. Steffanie also emphasizes the need for self-reflection, encouraging project managers to embrace learning experiences and use setbacks as stepping stones to success. In this episode of RAW Spotlight, Steffanie Rodriguez, Project Manager at Ready Artwork, is interviewed by Chad Franzen of Rise25 to talk about how project managers overcome obstacles and lead productive teams. They discuss Steffanie's journey to obtaining her PMP certification, her strategies for handling conflicts, and how she navigated a recent high-stakes event project. Steffanie also shares valuable advice for aspiring project managers looking to break into the field.