Rebrand with RuthAnn

Today's guest is fashion expert Amy Salinger, who brings 20 years of experience across television, editorial, and personal styling. She's worked with platforms including The Oprah Winfrey Show, The Today Show, and major national retailers.Whether you're like Andy in The Devil Wears Prada wondering "what makes you think I'm not interested in fashion?" or you're obsessed with all things style, this episode is a fun discussion about how fashion impacts your work and life.Amy shares how her method helps you find your personal style, how to incorporate great style into your everyday life, and get started with styling yourself. We talk about why Amy's methods work so well - they're not intimidating, but freeing, so you feel like the best version of yourself (even if that's not in high heels and power suits).Amy also opens up about her own rebrand journey - from working in-person as a New York City stylist to going 100% virtual in Rhode Island, where she's living her best life with a quieter, simpler approach to her fashion career. This is such a juicy episode - I hope you enjoy!TakeawaysHow Amy’s career in fashion began in Chicago and the Oprah Winfrey showTrying many different things to find what you love doing isn’t a waste of time, it’s essential to finding what you’re passionate about.Which comes first, the clothing or the confidence? Amy’s take is the clothingHow to find the style that suits you best Why dressing for the here and now is so powerfulHow to get started with styling yourself - the 3 adjectives that will change how you view your clothes, buying outfits and simplifying your wardrobe.When Amy realized New York City was no longer the dream and rebranded her personal and professional life to Style MethodLinks Mentioned:Style MethodFollow Amy on InstagramAmy's 4 Question Style QuizView the Rebranding and Website ServicesDownload the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”Follow RuthAnn on PinterestSay Hi on Instagram or tag @r_artspaceChapters00:00 Introduction02:02 Amy’s background in fashion and how her career started12:24 Confidence through dressing and how to find your personal style20:49 Getting started with styling yourself28:16 Amy’s personal and professional rebrand36:40 Connect with Amy and Outro

In this episode, RuthAnn Rafiq explores why some rebrands hit high highs like million dollar years and sold out programs but others fail to deliver results. RuthAnn shares three effective marketing strategies to ensure a successful rebrand launch. She emphasizes the importance of a solid marketing plan, authentic engagement, and leveraging opportunities like giveaways, workshops, and guest appearances to attract and convert clients so you can not only be energized by how you show up but have peace of mind as you see your revenue increase. TopicsDifference between branding and marketingEffective marketing strategies post-rebrandHow to run a successful giveawayLeveraging workshops and training sessionsGuesting on other platforms for exposureThe Truth is: a rebrand won’t fix your business problems - but this willLinks Mentioned:Anna RappView the Rebranding and Website ServicesJoin RuthAnn’s newsletterDownload the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”Follow RuthAnn on PinterestSay Hi on Instagram or tag @r_artspaceChapters00:00 Understanding Branding vs. Marketing02:48 Effective Marketing Strategies Post-Rebrand08:31 The Importance of a Marketing Foundation11:29 Recap and Final Thoughts

Summary:Ashley Ice is the brand photographer behind all the beautiful new photos on my website and I’m so excited to have her on the show. She shares how to get photos you are obsessed with and the difference between headshots and a brand photoshoot (and WHY you need to know this before investing). We talk about how she works with her clients, what makes her process different, the 3 things you need to be ready for your own brand photoshoot as well as my own experience and much more. If you need to update your photos, you’re thinking of refreshing your images for your marketing or website, or you're just curious, this is the episode for you.TakeawaysAshley’s fine art background and wedding photography perfectly positions her to be an expert in brand photographyA brand photoshoot should include 25% of your face and 75% of you working or doing your craft.Ashley’s process includes 2 preparation meetings which are crucial for a successful shoot.Ashley’s white glove experience offers everything you would need for your brand photoshoot from makeup and hair, to videography and iPhone video.Professional photos are an investment that can last 3-6 months for content and up to years for your website.Ashley shares the 3 things you need to prepare for your photoshootOngoing marketing support is essential for maximizing the value of your photos, which is a service Ashley is expanding into.Links Mentioned:Ashley Ice websiteFollow Ashley on InstagramHouse of Editorial View the Rebranding and Website ServicesBook a Free Discovery Call with RuthAnn Download the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”Follow RuthAnn on PinterestSay Hi on Instagram or tag @r_artspaceChapters00:00 The Journey of Rebranding02:55 From Weddings to Brand Photography06:03 Understanding Brand Photography vs. Headshots07:34 The Importance of Pre-Shoot Planning08:29 The Role of Makeup in Brand Shoots11:18 Working with Clients Remotely14:13 The Value of Professional Brand Photography17:31 Getting Started with Brand Photography20:09 The Future of Ashley's Business

This episode is special because instead of interviewing clients on their rebrand I get to share my own journey of rebranding! I’m talking about why I chose to rebrand now, the internal shifts that brought on this desire for change, and how I’m showing up in a more clear way to reflect where I am today with my brand and website business. I highlight the importance of authenticity, messaging, and how I’m embracing key factors that help me stand out as a designer. I also offer encouragement to other women in business who also may be feeling the internal misalignment of your visuals not matching your expertise and quality. I give you some ideas for how you can make them align along with a surprise giveaway for anyone who books a discovery call in March of 2026. TakeawaysRebranding is a reflection of internal growth and external evolutionHow renaming your business can take time and planningHighlighting what makes you unique helps you stand outClient partnership and ongoing support are key components I’m embracing in this new eraThe first step to rebranding is making a decision to rebrand or notLinks Mentioned:The New Rebrand with RuthAnn WebsiteEpisode 62 Agency Model ShiftAshley Ice PhotographyBook a Free Discovery Call with RuthAnn and Enter the Giveaway View the Rebranding and Website ServicesJoin Studio Notes for thoughts, insights, and encouragement in motherhood & entrepreneurship.Follow RuthAnn on PinterestSay Hi on Instagram or tag @r_artspaceChapters00:00 The Exciting Announcement of a Rebrand02:44 Reflecting on the Journey to Rebranding14:01 The Process of Redesigning the Website17:20 How the Rebrand Benefits Listeners21:38 Celebrating the Rebrand with a Giveaway

SummaryIn this conversation, RuthAnn interviews her past client Meg Salisbury where she shares her journey in acting and  modeling and how her new website helped her gain more confidence and bookings. Meg discusses the importance of branding in her career, the investments she made in her “Glow Up Year” growth in 2025 (her rebrand being one of them!), and the confidence boost she experienced after her rebrand launched which included the new logo, brand, and website. The conversation also touches on the challenges of navigating the rebrand, the things you need to look out for when hiring a designer, and how Meg is positioned for growth in 2026 with her modeling and acting and also in her coaching for actors business. TakeawaysMeg is an actor, model and mindset coach for actors specializing in helping them with nervous system regulation and subconscious reprogrammingBranding is crucial for actors, especially with the rise of social mediaInvesting in oneself can lead to significant growth and opportunitiesMeg's 'Glow Up Year' focused on making impactful investments in her careerThe rebranding process boosted Megan's confidence and professional imageIt's important to find a designer that aligns with your vision and styleOutsourcing tasks outside your zone of genius can lead to better resultsLinks Mentioned:Meg Salisbury WebsiteFollow Meg on InstagramThis Episode Blog Post with Megan's RebrandSign up for a Free Site Success AuditBook a Free Discovery Call with RuthAnn View the Rebranding and Website ServicesDownload the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”Follow RuthAnn on PinterestSay Hi on Instagram or tag @r_artspaceChapters00:00 Introduction to Meg's Journey08:02 Outsourcing for Success31:36 Outro

In this episode, I'm sharing my journey towards achieving more peace in my personal life and increased profit in my business. As the owner of a boutique branding agency, I love the freedom and flexibility of being able to make small changes for a big impact and these things I'm sharing today have done just that.I discuss the changes I made at the start of 2026, including personal habits and professional strategies that have positively impacted my life and work. I emphasize the importance of self-care, mindfulness, and financial awareness, providing listeners with actionable insights to enhance their own lives and businesses.TakeawaysI break down 5 personal changes I've made for more peace along with 5 professional changes in my small business for more profitWaking up before the kids is a small but huge win way for more peace and calm in your dayReading the Bible before bed has helped me center my thoughts.I'm letting go of social media pressure and keeping up with the news and both these things have contributed to less stressI eliminated credit card use to increase financial awareness.Regularly reviewing subscriptions can help save money.Working with one client at a time has improved my focus and profitability.Tracking metrics can allow you to identify what works and what doesn't allowing you to make adjustments that workLinks Mentioned:Episode 62 Year in ReviewRyze Coffee Sign up for a Free Site Success AuditBook a Free Discovery Call with RuthAnn View the Rebranding and Website ServicesDownload the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”Follow RuthAnn on PinterestSay Hi on Instagram or tag @r_artspaceChapters00:00 Introduction to Peace and Profit02:45 RuthAnn's Background and Business Journey05:24 Personal Changes for More Peace13:40 Professional Changes for Increased Profit21:09 Recap and Conclusion

In this episode, RuthAnn Rafiq discusses the intricacies of rebranding and website design, emphasizing the often underestimated time commitment involved–which is less than you think! She outlines her streamlined design process, which requires minimal client commitment, and highlights the importance of having a clear vision and trust in the designer and in the process. The conversation also covers the benefits of a successful rebrand, practical steps to initiate the process, and how she values and offers ongoing design support available post-rebrand.TakeawaysSometimes rebrands can take a long time - up to a year in some cases!Clients may be pleasantly surprised that their time commitment in my rebrand process is minimalAn open mind and trust in the designer are crucial for success.Your brand is a foundational piece of your business.Post-rebrand, clients can expect increased engagement and inquiries.Deciding to rebrand is the first step to making it happen.I love supporting my clients after launch that’s why I offer ongoing monthly design support, if desired Links Mentioned:Sign up for a Free Site Success AuditBook a Free Discovery Call with RuthAnn View the Rebranding and Website ServicesDownload the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”Follow RuthAnn on PinterestSay Hi on Instagram or tag @r_artspaceRead full show notesChapters00:00 Understanding the Rebranding Process03:50 The Reality of Time Commitment10:28 What Sets My Design Process Apart13:02 Key Requirements for a Successful Rebrand15:41 The Impact of a Rebrand17:03 Practical Steps to Initiate a Rebrand19:08 Client Success Stories and Final Thoughts20:34 Outro

Welcome to 2026! In this episode RuthAnn Rafiq discusses the importance of ensuring that your brand is ready to support your business goals for the year and the 5 all-important questions to evaluate whether your brand will help you hit your goals or hinder your marketing efforts. The conversation emphasizes the need for a strong brand foundation to achieve marketing success here now as we begin a new year and any time you’re wanting to make the right changes to see more conversion.TakeawaysSo you made goals for the new year - is your brand supporting you to achieve them?You can’t out-market a weak foundationThe 5 questions to know whether or not your brand is workingHow to know if you should make changes now or wait3 Options for what to do next I am the designer who wants you to succeed and would love to invite you to a free Discovery Call and help give you clarity on your next best stepLinks Mentioned:Sign up for a Free Site Success AuditBook a Free Discovery Call with RuthAnn View the Rebranding and Website ServicesDownload the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”Follow RuthAnn on PinterestSay Hi on Instagram or tag @r_artspaceRead full show notesChapters00:00 Setting the Stage for 2026 Goals04:54 Assessing Your Brand's Readiness11:02 Identifying Gaps and Taking Action15:59 Next Steps for Brand Success17:33 Outro

SummaryIn this episode, RuthAnn reflects on her year, sharing the lessons learned and the wins celebrated in 2025. She discusses a big pivot in her business, hitting burnout, the importance of self-care, recognizing the seasons of life, and the ups and downs of entrepreneurship. RuthAnn also highlights her personal and professional achievements, including introducing new offers, homeschooling her son, and designing for 14 business owners this year. The episode serves as an encouraging reminder that (sometimes uncomfortable) growth and change are part of the journey.TakeawaysSharing the 3 big (and hard) lessons learnedCelebrating 10 personal and professional winsThis year, more than any other year in recent memory, I experienced big ups and downs in entrepreneurshipHow I overcame burnout and the specific things that helped me How introducing a new offer helped streamline my servicesHomeschooling my son has been a rewarding experienceI gave back in the route of hosting a Brand + Website GiveawayTracking my analytics has opened up growth opportunitiesRestarting my podcast has been a fulfilling endeavorMy word for the year was possibility, and many goals were achievedLinks Mentioned:Ep. 60 What to Do When Your Business Pivot Fails: A Guide to Course-Correcting⁠⁠Download the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”⁠⁠⁠View the Rebranding and Website Services ⁠⁠Book a Free Discovery Call with RuthAnn⁠ ⁠Say Hi on Instagram or tag @r_artspace⁠⁠Read full show notesChapters00:00 Introduction and Year in Review Overview02:03 Lessons Learned in 202513:26 Celebrating Wins of 2025

In this engaging conversation, RuthAnn Rafiq and Allison Burns explore the surprising benefits of befriending competition in the design industry. While their conversation is design-industry specific, this concept can capture any industry you find yourself in. They discuss the benefits of building supportive relationships with peers, the importance of confidence in one's unique style, and the value of community over competition. The conversation also touches on the significance of sharing knowledge while maintaining boundaries, and the introduction of Allison's mentorship program, Anchor and Grow, designed to support new designers in their journey. They also discuss how to make connections and build relationships in an ease-filled way.TakeawaysBefriending competition can lead to unexpected benefits.How RuthAnn struggled with befriending other designers in the past due to comparisonConnection with peers in your industry is crucial for emotional support.Sharing knowledge can elevate the entire industry.Being an open book doesn’t mean you can’t have boundaries. Authentic relationships can lead to referrals and collaborations and unexpected opportunitiesNetworking should be approached with authenticity and generosity.Every connection has the potential to lead to opportunities.Allison’s Design Mentorship provides tailored guidance for new designers and the opportunity to find and build friendships. Links Mentioned:Visit AllieMarieDesign.comAllison's Design Mentorship Anchor and GrowFollow Allison on InstagramView the Rebranding and Website ServicesBook a Free Discovery Call with RuthAnn Say Hi on Instagram or tag @r_artspaceDownload the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”Read full show notesChapters00:00 Introduction to Friendly Competition02:09 Allison's Design Journey05:47 The Importance of Longevity in Business08:36 Navigating Inspiration and Comparison11:54 The Value of Timeless Design12:38 Building Relationships in the Design Community14:54 The Importance of Connection for Mental Health16:24 Understanding the Reality of Creative Work19:35 Community Over Competition22:19 Building Genuine Client Relationships24:55 Overcoming Imposter Syndrome26:47 The Value of Sharing Knowledge30:36 Finding Your Unique Business Approach32:10 The Evolution of Professional Friendships35:40 Making Connections in Your Industry39:46 Introducing the Anchor and Grow Mentorship

This spring, RuthAnn shut down the agency model for her design studio. She let go of her design team and went back to solo work with white label support. It looked like a failure from the outside, but it was actually one of the smartest decisions she made. In this episode, she shares the real story of why her pivot didn't work - juggling 8-10 projects while her little kids needed her more, the lead generation pressure of supporting a team, and the comparison trap that made her think she should be able to do what other designers were doing. If you've ever had to course-correct a business decision, if you're questioning a business pivot, or just want straight talk about the messy middle of entrepreneurship, this episode is for you.Takeaways:• The vision RuthAnn had for growth and deciding on the agency model• Multiple red flags of comparison, lead generation, and struggles at home led to rethinking if this was the right move• RuthAnn made the hard call of pulling back, restructuring, and going back to solo work• Season-based business decisions are strategic, not defeatist• Lead generation is a key element in supporting the agency model and must be dialed in before scaling• Course-correcting quickly is a strengthLinks:Join the R Artspace Newsletter listView the Rebranding and Website ServicesBook a Free Discovery Call with RuthAnn Say Hi on Instagram or tag @r_artspaceDownload the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”Read full show notes

SummaryIn this engaging conversation, RuthAnn Rafiq and Haley discuss the journey of building a podcast agency, the importance of rebranding, and strategies for growing a podcast. They explore how aligning visuals with business value can enhance client perception and lead to increased confidence in pricing. Haley shares insights on podcast growth, leveraging content for business, and the significance of outsourcing to maintain balance and creativity in podcasting. The discussion is filled with practical tips for podcasters looking to enhance their content and reach.TakeawaysHaley started her podcasting journey in 2017The importance of rebranding to align visuals with business valueGood podcast growth is typically 1-2% month over monthCreating dedicated blog posts for each podcast episode enhances SEOUsing past client testimonials in marketing can boost credibilityPodcasts can serve as evergreen content for long-term growthOutsourcing tasks can free up time and mental space for creatorsEngaging with your audience can lead to better content ideasTracking podcast analytics helps inform content strategyConsistency in sharing old episodes can still attract new listenersLinks Mentioned:Visit Heart Centered PodcastingFollow Haley on Instagram2025 Podcast Marketing Trends Report from Jeremy EnnsView the Rebranding and Website ServicesBook a Free Discovery Call with RuthAnn Say Hi on Instagram or tag @r_artspaceDownload the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”Read full show notes

Don’t go into the website building process without tuning into this episode. Because redesigning your website takes time, effort, energy, and money and you don’t want to waste it on a sub-par site. Today I’m sharing the importance of designing a website that serves as effective sales tools, rather than just a flashy new makeover. I talk about how important it is for your designer to understand the client's goals and sales strategy and how it’s crucial for creating a website that works towards revenue generation. I highlight the need for designers to ask the right questions about client objectives, visitor actions, and specific requirements to ensure the website is not just visually appealing but goal-oriented. And I talk about how you should look for a designer who empowers you with your new site and one who will be there for you, not just launch the site and vanish. or leave you with a site you can't maintain.If you’re in the market for a website redesign, have questions about Squarespace, or are just curious about getting started with the website process, this is the episode for you.TakeawaysYour website should be your number one employee working hard for you 24/7.Designers must understand what you sell and how you sell it.Each piece of the site should work together to achieve goals.Sites should be built with SEO as a main component of the designA designer's focus should be on revenue goals, not just aesthetics.If a designer isn't asking important questions, it's a red flag.A shiny new design may not meet your business objectives.Understanding client goals is essential for effective website design.Links Mentioned:View the Website Redesign ServicesBook a Free Discovery Call with RuthAnn Say Hi on Instagram or tag @r_artspaceRead full show notes⁠Sign up for the newsletter⁠ OR share the podcast to social media and tag @r_artspaceVisit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠Learn more about ⁠⁠⁠working together

Ever wonder how to make the transition from service provider to coach? We're pulling back the curtain to Megan Smyth’s journey from conversion copywriter to thriving sales coach whose mission is to make selling feel good.If you’ve been listening to Rebrand with RuthAnn for a while you’ve heard from Meg before, as she is the copywriter on my team here at R Artspace. We’ve chatted before about copywriting and evolving seasons in our businesses but in today’s conversation we focus on her journey - why she shifted from copywriting to becoming a sales coach, how that transition was for her, and how mindset and self-trust play a crucial role as you navigate unchartered waters in business.We discuss overcoming sales fears, the shift towards authenticity in selling, and the necessity of building relationships. We also talk about how AI is impacting the online space and what you need to do to future-proof your business, and so much more. I hope you enjoy this episode!Topics we discuss:Mindset is crucial for business growth and sales successSales is primarily about listening and building relationshipsWomen are naturally empathetic, which is a strength in salesThe online business landscape is evolving, requiring adaptabilityAI can assist but cannot replace human connection and creativityTransitioning business models can be scary but rewardingBuilding a community is essential for long-term successSharing client results is an easy way to sell which can enhance credibility and authorityTrust your intuition when making business decisions - whether that’s moving forward or scaling backListen to the Blaze podcastVisit megansmyth.com Follow Meg on InstagramDownload the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”View the Rebranding and Website ServicesBook a Free Discovery Call with RuthAnn Say Hi on Instagram or tag @r_artspaceRead full show notes

Not everyone is in the market for a full rebrand, sometimes those small intentional shifts can be enough to move the needle to more inquiries and bookings. In this episode I’m breaking down some practical, low-cost design refresh ideas for entrepreneurs looking to elevate their brand presence without breaking the bank. I discuss the importance of a website refresh versus a full rebrand, I share some small shifts for your brand like limiting your color palette that can instantly elevate your visual presence. I share the value and importance of honing in on your brand message and how brand photography can play a significant role in your marketing. This is a great episode if you’re looking for ways to refresh your brand without spending thousands of dollars yet still make a positive impact on building your brand authority and website. I also share a fun update in my personal life: spoiler, we’re moving!And if you already know you want to make some quick, high-impact changes to your brand or website, you need to download my free guide “7 Quick + Easy Ways to Elevate Your Brand” that has my best tips for how to make updates - and which updates to make - starting with just 30 min. Download it here.Takeaways:Now is the perfect time to refresh your brand and websiteUnderstanding the difference between a refresh and a rebrand (and which you need) is crucialSmall intentional changes can lead to significant impactsLimiting your color palette can enhance brand clarityUpdating your brand message is essential for attracting right-fit clientsBrand photography can breathe new life into your marketingYour website should work for you 24/7Asking fundamental questions about your brand is importantYou don't need a full rebrand to start booking higher-level clientsLinks Mentioned:Download the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”Branding vs. Rebranding podcast episodeView the Rebranding and Website ServicesBook a Free Discovery Call with RuthAnn Say Hi on Instagram or tag @r_artspaceRead full show notes

Rebrands can be daunting especially if you’re an established business owner with hundreds of client touchpoints from courses to a podcast to dozens of products. That’s where Elizabeth McCravy was, my guest on today’s show, and I’m thrilled to share our conversation with you all about her rebrand. Elizabeth is a Show It website designer, online business educator and host of the Breakthrough Brand podcast. She's the creator of the popular courses, Booked Out Designer and Podcast Success Blueprint. And she's the web designer behind Elizabeth McCravey Shop Templates. As a fellow designer I really look up to Elizabeth and it was an honor to have her on the show. We chat about her rebrand, how she approached it as a designer - would she do it herself or hire help? Her best tips for someone going through a rebrand with a very established business. She shares her origin story and how she got started with entrepreneurship, how motherhood has shaped her business decisions, and she offers valuable tips for those considering a rebrand. I’m so excited for you to listen to this conversation, I know you’ll get so much from it!Topics we cover:Elizabeth’s start to entrepreneurship, a blessing in disguise!How she shifted from 1:1 design work to and a template shopMotherhood and how it influences her decisions in businessWhy she hired help for her rebrand and how that impacted her growthBest tips for anyone going through a rebrandSo much more!If you’re feeling dissatisfied with your visual brand, like Elizabeth, but the thought of going at it alone leaves you wanting to put it on the back burner, I would love to help you navigate that process and be a sounding board for you. With almost 10 years of experience serving women entrepreneurs with sophisticated branding and Squarespace website design, I would love to invite you to a free call with me to chat about your hopes for a rebrand and how to make that happen. Visit www.rartspace.com/services to learn more.Links Mentioned:Visit the Elizabeth McCravy WebsiteShop Showit Website TemplatesListen to the BreakThrough Brand PodcastFollow Elizabeth on InstagramView the Rebranding and Website ServicesBook a Free Discovery Call with RuthAnn Download the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”Say Hi on Instagram or tag @r_artspaceRead full show notes

After taking a 9 month hiatus from the podcast I’m back and excited to share what’s been going on in my life and business, and the importance of rebranding for business growth by outlining five key ways a rebrand can lead to increased revenue and client engagement. It’s normal to wonder what the ROI of a rebrand actually is so I’m highlighting the significant impact it can make on your revenue by establishing authority, creating a no-brainer solution for your clients, and ensuring that the first impressions you get count. I also discuss the necessity of aligning a brand with your evolving business goals and the impact of clear brand guidelines for team efficiency.Join me for bi-monthly episodes discussing shifts and changes in business and how to address them while maintaining brand integrity. On the show I also talk about brand and website tips, business growth, mindset shifts, and living according to your values in your business and life. TopicsWhy I took a 9 month break from the podcastWhat’s taking priority in my life and business How I discovered the agency model was not the right fitBecoming the go-to authority is crucial for success A strong brand makes you the no-brainer solution for your ideal clientsFirst impressions can significantly impact client engagement and buying decisionsA rebrand can help businesses reach their next revenue milestone with new energy as well as new visualsLinks Mentioned:⁠View the Rebranding and Website Services ⁠⁠Book a Free Discovery Call with RuthAnn⁠ ⁠Download the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”⁠⁠Say Hi on Instagram or tag @r_artspace⁠⁠Read full show notes⁠

Hey friends! It’s that time of year when I look back and list my top 10 wins along with lessons I’ve learned along the way in my annual Year End Review. This is a fun, honest look at the things I’m celebrating - both personally and professionally - challenges, and everything in between. This year stretched me in ways I didn’t expect, from big business breakthroughs to messy and beautiful mom-life moments. I’m sharing what worked, what didn’t, and the lessons that helped me grow (spoiler: trusting myself was a game-changer!). Plus, I’ll give you a sneak peek at my dreams and ideas for 2025. Whether 2024 was your best year yet or one you’re ready to leave behind, this episode will inspire you to reflect, reset, and head into the new year with excitement and purpose. Let’s make 2025 amazing—together! P.S. I’d love to hear what resonated with you and what you focus on for the year ahead! Topics: RuthAnn’s biggest wins in 2024 and how they shaped her business and life The challenges she faced as a mompreneur and the lessons she learned from them How self-trust played a key role in making decisions - and how it can help you too! The importance of aligning business goals with personal values and priorities A look ahead at 2025: what’s in store for R Artspace and mom life for RuthAnn Sign up for the newsletter⁠⁠⁠ OR share the podcast to social media and tag @r_artspace Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠⁠⁠ Learn more about⁠⁠ ⁠⁠⁠working together

Hi friends! I hope December is treating you well so far. Today, we’re diving into a throwback episode that’s a listener favorite: How to Know When You’re Ready for a Rebrand? This topic comes up all the time with clients who are wondering if it’s the right time to take that next big step in their business. In this episode, we break down the signs that might show you’re ready for a rebrand, the mindset shifts to prepare for, and how to set yourself up for success. By the end of the episode you’ll know the answer to the question: Am I truly ready for a rebrand? Topics: The 5 signs that show you’re ready for a rebrand  How to ensure you’re not leaving people with more questions rather than answers with your brand Why an up-to-date brand and appearance will help you to stand out from the competition  Remembering your audience and the impact your brand has on them How to successfully change your business focus as your evolve over time  Key indicators of internal feelings you might experience as your explore a rebrand  The impact your mindset will have on your rebrand  Sign up for the newsletter⁠⁠ OR share the podcast to social media and tag @r_artspace Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about⁠ ⁠⁠⁠working together⁠ Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠⁠ 

Hi friends! Welcome back to Rebrand with RuthAnn. I’ll be honest—I planned to record a fresh episode about growth in my business this year, but life had other plans. My kids and I have been battling sickness for weeks now (mom life, right?), so today, I’m sharing one of our most-loved episodes from the archives instead! This episode is all about giving your website the ultimate glow-up with a live website assessment. The Site Success Audit (previously the Revive Brand + Website Assessment) is a service I started offering in early 2023 and it’s one of my favorite things where I walk through your website and give you practical copy and design tips so you can book more calls on your site and sign more clients. Today I’m taking you along with me as I comb through the website of a past client AND I get to share the improvements we made in her redesigned site. In this episode, I’m unpacking what red flags were on the old website, and how I addressed them by creating a new website that gives her clients a dramatically improved user experience. If you’re tired of throwing spaghetti at the wall when it comes to your website and want a fresh set of expert eyes on your website, the Site Success Audit is the perfect solution. And bonus there’s a Black Friday special going on until December 7th for 50% off! Topics: The importance of identifying red flags on your website and where client experience can be improved The most important thing to include when someone first lands on your site How to highlight what sets you apart from the competition How to give your potential clients clear and easy CTA’s throughout the site What to keep in mind when it comes to your website - yes it’s about your brand but it’s also more importantly about your clients’ success The AFTER of changes we made to this site and how it’s now more effective Best practices and tips for your own website so you build trust and can sign more clients Sign up for the newsletter⁠⁠ OR share the podcast to social media and tag @r_artspace Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about⁠ ⁠⁠⁠working together⁠ Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠⁠ 

Hey friend! Just a quick note – this episode is a replay from last year, right around this time. With the holidays fast approaching, it's the perfect moment to revisit these ideas. Enjoy listening and happy refreshing! It’s mid-November and this is the time of year when a lot of people are thinking of refreshing their brand and/or website - is this you? You’re not alone! I myself am also going through a little refresh and I’m excited to take you behind the scenes in my own process. In this episode we’re diving into the essential steps for a powerful brand refresh in 2025 - and beyond, how to build trust with your audience through this process, a great easy way to get a refresh and more. As the year draws to a close this is the perfect time to evaluate what’s working and what needs improvement in your brand and website and what steps you can take to make it happen.  Topics: 3 Questions to ask yourself before you go through a refresh to make sure you get the most out of your efforts How RuthAnn is going through her own brand refresh and what steps she’s taking What happens when you have a site that is OK, should you go through a refresh? How to make a task such as “refreshing your brand or website” become a reality instead of a pesky to-do on your to-do list Ideas for generating excitement to your website when it launches and how to get your audience involved and excited How to build trust with your audience through this process Sign up for the newsletter⁠ OR share the podcast to social media and tag @r_artspace Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about ⁠⁠⁠working together Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠ 

Hey friends! I’m so excited to bring you a powerful conversation today with my friend and expert in self-trust, Emily Sloan. Emily has built an incredible career as a therapist specializing in trauma, and she’s developed a unique framework she calls the "Self-Trust Model" that’s all about helping women move beyond self-doubt and into real confidence. In this episode, we discuss what it means to trust yourself, especially when you’re making big life or business decisions. Emily shares her journey, her insights on building true self-trust, and how we can all tap into that inner compass to guide us forward. This episode is for anyone seeking clarity, confidence, and a path to make their big dreams feel truly possible. Can’t wait to hear your take! Highlights: Emily’s journey from therapist to creator of the self-trust model How the self-trust model can help you combat self-doubt and follow your intuition RuthAnn’s take on how self-trust has impacted her own business growth and decision-making Four foundational pillars of self-trust and how to apply them in everyday life Why trusting yourself is the key to making big decisions with confidence and clarity ⁠Sign up for the newsletter⁠⁠ OR share the podcast to social media and tag @r_artspace Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠⁠ Learn more about⁠ ⁠⁠⁠working together

In today’s episode of Rebrand with RuthAnn, I’m tackling a topic that’s been on my mind for a while: should we, as personal brands, bring up politics in our businesses? To be honest, I’ve been nervous about discussing this, but I think it’s important, especially with everything happening in the world right now. I will share my thoughts, hesitations, and some key questions I think we should ask ourselves before sharing anything political on our platforms. This conversation is for anyone wondering if they should weave their personal beliefs into their brand—and how to do it thoughtfully without losing focus on clients and business. I’m excited (and a little nervous) to dive in, and I’d love to hear your thoughts on this, too! Topics: Defining a personal brand and why solopreneurs must tread carefully with political opinions Three essential questions to ask before sharing political views: Is it necessary?, Is it productive?, Is it applicable? RuthAnn’s take on political discussions in the context of her faith and values The importance of keeping client perspectives in mind when posting political content Why constructive, in-person conversations may be more effective than social media debates Sign up for the newsletter⁠⁠ OR share the podcast to social media and tag @r_artspace Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠⁠ Learn more about⁠ ⁠⁠⁠working together

Today, I’m super excited to bring you a heartfelt chat with the amazing Ashley Freehan. Ashley is an entrepreneur and productivity coach who expertly balances running her business while raising kids and managing their homeschooling. It's not all sunshine and rainbows in her story, which makes it so inspiring, real, and hopefully one that you’ll be able to connect with. This episode is for the moms who are trying to keep up with their kids, their work, and all of the other commitments along the way. One of my biggest takeaways? Stay motivated and organized and embrace the chaos. I can’t wait to hear yours. Highlights: Ashley's transformation from photographer to founder of The Purpose Gathering where she coaches her clients on productivity and motherhood How Ashley battled the isolation of entrepreneurship by creating a community that supports her business The importance of taking action and embracing change and transformation Ashley’s treasure trove of tips for making each day productive without feeling overwhelmed The best strategies that will help you to flourish in your business without missing out on precious moments with your children How involving your kids in your business can foster respect and understanding for your work, making every interruption a chance for growth and bonding ⁠Sign up for the newsletter⁠ OR share the podcast to social media and tag @r_artspace Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠ Learn more about ⁠⁠⁠working together

Hey friends, welcome back to Rebrand with RuthAnn! Today’s episode is a little different—it's just me catching up with you about what’s been happening in my world as I return from my third maternity leave in four years. If you're a mompreneur trying to balance life, kids, and a growing business, this one's for you. I am talking about the challenges, the surprises, and some exciting changes I’m making to make life and business in order to flow a little better. I hope this episode gives you some encouragement, practical ideas, and a big hug from one mompreneur to another. Topics: Balancing motherhood with a growing business and finding creative ways to make it work The importance of delegating the onboarding and administrative tasks to focus on core business growth Challenges of finding reliable childcare and how to manage work with three little kids Introducing a client membership model to create steady, reliable income Exciting news: R Artspace is Hiring! RuthAnn’s vision for the future of stepping back from daily business tasks to homeschool her kids while still guiding her business’s growth ⁠Sign up for the newsletter⁠ OR share the podcast to social media and tag @r_artspace Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠ Learn more about ⁠⁠⁠working together

Get ready for a mix up because this week’s episode of Rebrand with RuthAnn is an unscripted co-interview with me, RuthAnn, and one of my first podcast guests, Megan Smyth who is ALSO the copywriter on my team at R Artspace! We’re getting together to discuss our personal and professional growth over the past year as we have both experienced major changes. We’re getting a bit vulnerable and uncovering the challenges we’ve faced, such as losing clients, feeling stuck, and learning to become comfortable with hiring (and firing)! You’ll hear my own journey of transitioning from a solopreneur to building a team and adopting an agency model. Then, Megan shares about her experience with sales and marketing and how she developed a system that not only works but feels GOOD. In this episode, you’ll learn the importance of feel-good sales and marketing strategies, mindset and manifestation and how it contributes to business success, the power of intuition and so much more. Overall, this girlfriend-chat style conversation emphasizes the importance of trusting yourself, taking action, and finding joy in your business and life. Highlights: How Megan reevaluated and restructured her business after losing majority of her recurring income in the beginning of 2023 RuthAnn realizing she needed a copywriter on her team to remove bottlenecks for her clients, and how RuthAnn has warmed to the agency model  How Megan teaches her clients to become comfortable with selling and the idea that we never start as experts  Leaning into the energetics and mindset of being a business owner and being relaxed and confident rather than needy or clingy The process that Megan and RuthAnn both followed when trying new (and sometimes scary) things in their business  Megan’s lifestyle as a traveling business nomad and what her life usually looks like year by year  What a day in the life currently looks like for RuthAnn as the mama to three kids under 5 years old and a thriving business owner ⁠Sign up for the newsletter⁠⁠ OR share the podcast to social media and tag @r_artspace Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠⁠ Learn more about⁠ ⁠⁠⁠working together

Join me on this week’s episode of Rebrand with RuthAnn as we explore how to make your client experience not just good, but genuinely premium. It's not all about hiking up your rates; it’s about making your clients feel special and showing them how much they matter. I'll share some of the personal touches and smart strategies I’ve used to turn clients into raving fans who’ll cheer for your work long after the project wraps up. If you’re ready to make your client process a standout feature of your business, this chat’s for you. Grab your iced coffee, and let's get into it! Topics: The importance and lasting impact of creating a premium client experience Balancing quick response times for clients with healthy boundaries How tools like Dubsado can simplify and improve your client management process Specific ways to tailor your services to meet the specific needs of your ideal clients Steps to ensure your clients are well-informed and cared for throughout their journey with you Simple strategies to exceed expectations and create memorable experiences ⁠Sign up for the newsletter⁠ OR share the podcast to social media and tag @r_artspace Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠ Learn more about ⁠⁠⁠working together

Today's episode of Rebrand with RuthAnn focuses on the fundamentals of giving your website a significant boost! From the top mistakes that could hold you back to professional copywriting to premium design advice, I will review the nuances of what distinguishes a good website from a GREAT website. This episode is loaded with practical guidance whether you know your site needs updating ASAP or you simply want to be mindful of what might be strengthened in the future. Also, stay around for a unique offer exclusively for my listeners who are eager to bring out the best in their website! Topics: Why your website calls for an expert eye Top mistakes in website design and how to fix them Tips for engaging your visitors every time they visit your site Web design dos and don'ts as well as ways to create an impactful visual effect Ways for Calls To Action (CTAs) to move beyond "learn more" ⁠Sign up for the newsletter⁠ OR share the podcast to social media and tag @r_artspace Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠ Learn more about ⁠⁠⁠working together

Welcome back to Rebrand with RuthAnn, where we explore the real stories behind building a brand and balancing life. In this episode, I’m super excited to chat with Mallika Malhotra, an award-winning brand strategist who swapped corporate life for entrepreneurship. We're unpacking how she navigated the big pivots from advertising guru to branding expert while juggling a big family life. Mallika talks about her journey of finding her niche, the difficulties she encountered, and her secrets to becoming the go-to expert in her field. So, whether you’re a new entrepreneur or looking to refresh your brand, you’ll want to hear Mallika’s insights on making impactful changes that align with your passion. Grab your favorite drink, get comfy, and join us for a heart-to-heart on making big moves in business and life! Topics: How Mallika transitioned from corporate advertising to empowering female entrepreneurs Navigating the challenges and triumphs of raising a family while building a business Why niching down can set you apart in a crowded market How to design your business to align with your personal life and goals Mallika's approach to helping clients become visible experts in their field Sign up for the newsletter⁠ OR share the podcast to social media and tag @r_artspace Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠ Learn more about ⁠⁠⁠working together

In today’s episode of Rebrand with RuthAnn, I explore the natural slow seasons that every business owner must deal with. Whether you are just starting or a seasoned professional, slow times can surprise all of us. Throughout the episode, I'm offering five actionable techniques to help you survive and flourish during these quiet periods. These ideas are meant to help you keep momentum and guarantee ongoing development, from changing your perspective to using your marketing tools and beyond. This episode is perfect for you if you want some friendly guidance on maintaining the vitality of your company throughout its slower periods or a boost! Topics: How you can transform your mindset to thrive in slow business periods Why updating your testimonials and marketing materials can refresh your brand Proven and effective ways to get visible and attract new clients How shifting from selling to a mindset of service can enhance your business The importance of finding a marketing strategy that works for you and how to keep clients coming ⁠Sign up for the newsletter⁠ OR share the podcast to social media and tag @r_artspace Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠ Learn more about ⁠⁠⁠working together

Hey everyone, welcome back to Rebrand with RuthAnn! Today, I’m super excited to chat with my friend and powerhouse designer, Mandy Hopp. She’s the brains behind the Hopp Creative, where she and her team help changemakers shape the world through smart marketing and design. Mandy shares how she turned her artistic passion into a thriving business, her secrets to managing a dynamic team, and why focusing on web design and copywriting has been a game-changer. We’re also getting real about juggling the demands of motherhood and business – because, let’s face it, it’s a mix of chaos and joy! So grab your coffee (I’ve got mine), and join the conversation on all things design, strategy, and finding that sweet spot between professional success and personal happiness.  Topics: Mandy’s journey from designer to entrepreneur and how she makes it all work The importance of networking and relationships for business growth The perks of hiring a professional web designer and copywriter How Mandy built (and manages!) a small yet mighty team The role of copywriting in improving website effectiveness Finding joy and balance between personal life and professional ambitions ⁠Sign up for the newsletter⁠ OR share the podcast to social media and tag @r_artspace Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠ Learn more about ⁠⁠⁠working together

Hey everyone, it’s RuthAnn here! I'm thrilled you're tuning in for today’s special episode. As we say goodbye to Season 1, I have some personal news to share—yes, I’m about to go on maternity leave! So, I'll explain how this will affect our time together and how we can stay in touch over the summer. I'll also open up about blending personal and business lives on social media, sharing insights from my own experiences. It’s a cozy, reflective episode as we prepare for what’s next. So, grab your comfy spot, and let’s start! Topics: Deciding whether to mix business with personal on social media platforms The importance of setting boundaries for online privacy and choosing what to share How to align your social media strategy with your personal values Updates on the podcast schedule and what to expect during RuthAnn's maternity leave ⁠Sign up for the newsletter⁠ OR share the podcast to social media and tag @r_artspace Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠ Learn more about ⁠⁠⁠working together

Ever wonder how you can scale your business while also being present and available for your family? I'm so excited to have Katelyn Hamilton join us to discuss this topic because she is a scaling strategist. Katelyn is a strategic business consultant who helps women organize their businesses to grow to six figures and beyond—while being a mom of three and growing her own business. We talk about how Katelyn went from working in a crazy corporate environment to building the quiet, successful online business that she has today. We’ll explore the crucial steps of systematizing for scaling and hear directly from Katelyn about what drives her to succeed. She believes you can have it all: a thriving business without sacrificing precious moments with your family. Are you ready to make some smart moves in your business and balance family life like a pro? Katelyn's here to share her top tips. Let’s dive in! Topics: Katelyn's move from full-time work to starting her own business to improve her work/life balance Why systematizing business processes is important for business growth The most common problems and how to overcome them when trying to balance being a mother and running a business How to shift from operational work to strategic coaching in order to leverage expertise The best ways for entrepreneurs with young families to handle their time How adaptability and resiliency can help you grow as a person and in your career Sign up for the newsletter⁠⁠⁠⁠⁠ OR share the podcast to social media and tag @r_artspace Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about⁠⁠⁠⁠ ⁠⁠⁠working together

Today on Rebrand with Ruthann, I’m tackling a topic that doesn't get talked about enough: how to juggle life’s challenges while keeping your personal brand strong and sincere. Life loves to throw curves, which means that you sometimes have to pivot your business direction mid-stride. Throughout this episode, I talk about how to keep your authenticity and trust with your audience during these challenging, "messy middle" periods. Whether it’s shifts in your personal life or changes in your professional path, this episode is packed with insights on how to smoothly integrate your personal growth with your business's evolution. I want to reassure you that it is possible to have a consistent, resilient, and relatable brand regardless of what life throws at you. Find out how – tune into the full episode! Topics: How to keep your personal brand cohesive through life's transitions Practical strategies for maintaining trust during personal challenges and business pivots Tips for managing various life responsibilities without sacrificing business integrity or personal wellbeing The importance of openness and vulnerability in order to deepen audience connections How to prepare for periods like maternity leave or sabbaticals to ensure business continuity Techniques to keep your audience connected and supportive when you're less available Sign up for the newsletter⁠⁠⁠⁠ OR share the podcast to social media and tag @r_artspace Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠⁠⁠⁠ Learn more about⁠⁠⁠ ⁠⁠⁠working together

I’m so excited to sit down with fellow mompreneur, business coach, and past client Shi Chen. Shi is a wife and mama of two and a business and leadership coach. Throughout our conversation, we talk about all things entrepreneurship and motherhood. From Shi’s journey from teaching to coaching, to the importance of hiring and delegating, to the impact of a website refresh, and balancing motherhood and business, we discuss all of it and pull back the curtain to making business work FOR you so you don’t need to burn the candle at both ends – you can actually enjoy being a mom and entrepreneur. We also discussed the website refresh I helped her with a year ago at the time of recording and how it’s impacted her business since then. I hope this encourages you in your entrepreneurship journey, even if it’s messy! PS: Did you see that my Squarespace Templates are back?! These templates are perfect for anyone who feels their website isn’t quite hitting the mark or those just starting. Find the perfect one for you here: http://rartspace.com/shop  Topics: Transitioning from a day job to entrepreneurship requires self-reflection and finding alignment with your passions and values Hiring and delegating tasks in your business is essential for growth and allows you to focus on your strengths Shi shares how a website refresh can make a significant impact in attracting and converting clients Balancing motherhood and business requires understanding the season of life you're in and setting clear priorities Embracing change and evolution in business is necessary for growth and success and giving yourself permission to change in the process is essential About Shi  Shi Chen is a wife, mama of two, and business + leadership coach. She is a teacher turned online business owner who helps values-driven entrepreneurs to sign dream clients and hire the best team members. When you have a simple sales strategy and the right people to support you, you can do more fulfilling work. Resources Shi Chen Coaching | Follow Shi on Instagram Business Messaging Makeover Sign up for a Free Coaching Session

Today, I’m thrilled to announce the relaunch of my Squarespace Template Shop and share a little BTS and a special offer for you as a listener of the show! Whether you’re looking to start from scratch or revamp an existing site, I'll share essential tips on achieving a designer website without the hefty price tag. I will also cover the top five factors that make a website practical without sacrificing beauty and/or branding and explore how you can implement these with ease using my newly designed templates. These templates are perfect for anyone who feels their website isn’t quite hitting the mark or those just starting. This episode will guide you through boosting your online presence efficiently and affordably. Tune in to transform your digital space and make your website your hardest-working employee! Topics: A BTS of the exciting relaunch of my Squarespace Template Shop Tips for getting a high-end website look without the high-end price Five key factors that make a website truly compelling and engaging The significance of keeping your website up-to-date with modern standards How templates can be a cost-effective solution for a professional online presence A highlight of some of the new templates in the shop, their key features, and knowing if they are right for you Sign up for the newsletter⁠⁠⁠ OR share the podcast to social media and tag @r_artspace Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠⁠⁠ Learn more about⁠⁠ ⁠⁠⁠working together

Heading into the online business world? Great, you're in just the right spot. On today's episode of Rebrand with RuthAnn, I'm going to lay out some easy steps to get your branding going the right way from day one—and don’t worry! You don't need a big budget to make a big splash. I'll walk you through five straightforward, budget-friendly tips to help your business look legit. Plus, I'll share why understanding what makes your business tick and adding a dash of your own flair is key to standing out. It's all about being clever with your resources and letting the real you shine in your brand.  I have great news! I'm relaunching my Squarespace template shop. I'll offer stunning, strategy-infused templates at an affordable price, perfect for new business owners who want to make a great online impression. Topics: The importance of setting up your branding as a new online business owner Why having the biggest budget doesn’t always translate to having the best brand Five cost-effective branding strategies for your business Sign up for the newsletter⁠⁠ OR share the podcast to social media and tag @r_artspace Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠⁠ Learn more about⁠ ⁠⁠⁠working together

Today on the podcast, I want to talk about why I often recommend Squarespace to my clients. There are many options for website platforms, and it can get pretty confusing to pick one – especially if your website has to serve multiple functions. I’ll shortly mention why some of my clients think about using WordPress or Showit when they begin working with me and what those platforms offer, but I really want to focus on Squarespace because it's so user-friendly, adaptable, and packed with everything you might need. I believe it really is the best option for almost every entrepreneur, no matter where you may be in your own journey as a business owner. Plus, I have some exciting news! I'm about to relaunch my Squarespace template shop! It's a fantastic opportunity to get a professional-looking website without the hefty price tag. If you've been considering giving your site a new look, joining the waitlist could get you a discount on these carefully crafted, stunning templates. Topics: Why Squarespace is a top choice for my clients Key features that set Squarespace apart from other platforms How to transform your site with designer Squarespace templates Sign up for the newsletter⁠⁠ OR share the podcast to social media and tag @r_artspace Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠⁠ Learn more about⁠ ⁠⁠⁠working together

Today on the podcast, I am sharing something that's been a game-changer for many entrepreneurs: recognizing the signs that it's time for a rebrand. I’ll walk you through ten dead giveaways your brand might need a little (or big) makeover. Rebranding goes beyond just a new look; it is about making your brand a beacon for your ideal clients and crafting an online presence you're proud to call your own. So, if you're nodding along, thinking, "Yes, this is exactly what I need," let this episode act as your first step toward a brand that truly represents you and your vision.  Discover the ten essential signs that it's time to reconsider and refresh your brand: Inconsistency in your online presence Outdated brand appearance Lack of confidence in your brand Poor audience connection Prices not reflecting your brand's value Feeling scattered while ready to scale Wasting time in Canva and your website without results Hesitation to share your website Visual brand lacking a clear strategy Changing business focus and expertise perception Bonus: Intuitively knowing you need a rebrand but feeling overwhelmed by the process Sign up for the newsletter⁠⁠ OR share the podcast to social media and tag @r_artspace Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠⁠ Learn more about⁠ ⁠⁠⁠working together

Are you considering giving your podcast a fresh look or feeling eager to finally dive into the world of podcasting? I'm excited to let you in on my conversation with Kristin Quiroz Bayona, an absolute genius at breathing new life into podcasts and strategizing their success. Reflecting on my podcasting journey, I realize how much Kristin’s work influenced my decisions for my own podcast's direction and growth. Kristin's got an incredible talent for making a podcast click. Throughout our conversation, she highlights the importance of keeping it real, how to create deep, meaningful connections with your listeners, and the clever ways to position your podcast in this big, buzzing industry. Join us today to hear how you can craft your unique voice and help the vision for your podcast take flight. Topics: Get your podcast off the ground smoothly with some smart planning and pro tips Lay a solid foundation for your podcast with clear branding, and stay consistent in what you say Make your podcast more engaging by sharing genuine stories and connecting with your listeners Bring guests to spread the word about your podcast and increase your influence Grow your podcast by focusing on your specific niche and building a community around it Working on yourself to boost your podcast's growth and success Change up your podcast's direction thoughtfully if you need a refresh or shift Use expert podcast strategies to get your show out there and seen by more people Sign up for the newsletter⁠ OR share the podcast to social media and tag @r_artspace Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠ Learn more about ⁠⁠⁠working together

This is a more girlfriend-chat style of episode where I’m sharing a behind-the-scenes look at my life as a mompreneur in this current season. I discuss my work schedule, which fluctuates based on my husband's rotating schedule and my kids nap times. I also give an update for how my time-blocking experiment is going 3+ months in. I share strategies for navigating my kid’s schedules and dealing with sickness, as well as her plans for my third maternity leave. In the end, the most important thing for me is having a life-first approach and having open hands as I make my plans knowing that the right things will come and go as needed. I hope you are encouraged by this episode! Topics: Time blocking can help you stay focused and productive by scheduling your tasks in half-hour chunks so you know how much time you have to work with Flexibility is key when working with kids schedules and dealing with sickness. Finding pockets of time to work, such as during nap times or in the evenings, can help you make BIG progress in your business. Tap into your support system such as your team and delegate tasks when needed. Planning ahead and batching content can help you prepare for maternity leave and ensure a smooth transition. It's important to have a clear vision for your business and prioritize your Why. Enjoying the journey and giving yourself grace during slow seasons is crucial for long-term success. Being open to change and adjusting your plans as needed is essential for maintaining a healthy work-life balance. Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠ Learn more about ⁠⁠⁠working together

Summary: This is a special episode because I’m celebrating 8 years in business! And I’m sharing 8 lessons I’ve learned along the way. I discuss the importance of overcoming perfectionism, asking for help, and taking action. I highlight the need to celebrate wins, stay focused on your why, and schedule time off as doing these things lead to greater joy in the day-to-day of your business. I also encourage entrepreneurs to stay in their own lane and focus on what brings YOU joy instead of looking to other people’s versions of success. Keeping your own version of success close and remembering your why will help keep you going in the tough times and encourages you when you get discouraged. I really hope you find this episode encouraging! And to celebrate my 8th year in business I’m giving away a free Brand + Website Assessment! Join the giveaway by clicking the link below Topics: Overcoming perfectionism is essential for progress in business Asking for help is a strength and can lead to greater success Taking action and starting sooner rather than later is key to achieving goals Making decisions and picking a direction, even if it's not perfect, is better than staying stuck in indecision Celebrating wins and staying focused on your why can provide motivation and clarity Scheduling time off is important for maintaining balance and preventing burnout Staying in your own lane and focusing on what brings you joy is crucial for success Join the giveaway below! Resources: Join the giveaway - Sign up for the newsletter OR share the podcast to social media and tag @r_artspace Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠ Learn more about ⁠⁠working together

Summary: Last week was our capstone episode where Barb and I wrapped up her branding project on the podcast. This week, which was two weeks after I gave her all the branding files, we had a chance to sit down and discuss how implementing the brand has been going, such as in her website and Canva. Barb shares openly with things that she found helpful and things that she had to work through. We discuss the feeling of credibility and authority that comes with a new brand. The episode concludes with answering 3 questions on the rebranding process, including duration of a rebrand, the nervousness in sharing the rebrand journey, and the decision to hire out for branding. And Barb shares her thoughts on when you should outsource this. Topics: Implementing branding into a website and Canva can be done in a few hours or a day, depending on the complexity of the project. Creating a checklist and prioritizing tasks can help streamline the implementation process. Using theme customization and CSS can make it easier to update colors, fonts, and navigation across a website. Templates in Canva can save time and provide a consistent look and feel for graphics. A new brand can give a business more credibility and authority. The duration of a rebranding process can vary depending on the scope of the project. Sharing the rebrand journey openly can provide valuable insights for others considering a rebrand and more! Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠ Learn more about ⁠working together

We are wrapping up Barb’s rebranding journey with our final official episode of this series where Barb and I revise her Marketing Collateral and I also present all her final brand files and share how best to use them. In the first part of the episode we review the Marketing Collateral I sent over which was Instagram graphics and Barb’s opt-in design. In the second part of the episode I walk Barb through all her brand files and how to use her Brand Style guide, files, etc. I really hope you’ve enjoyed this comprehensive, behind the scenes look at how I work with my clients in their visual brand design and stay tuned for next week’s episode where we do a debrief and candid Q&A. Let’s go to the show! Topics: In the first half of the episode, Barb and RuthAnn review the Marketing Collateral Presentation and Barb shares what feedback she wants to see. In the second part of the episode, Barb and RuthAnn have the final call where RuthAnn delivers all branding files. The branding process took 4 weeks, which is typical for RuthAnn's Artisan Branding service. The brand style guide provides a comprehensive overview of the brand's visual elements and guidelines for usage. The color palette should be used moderately, limiting the use of bright colors to two at a time so the brand can look elevated. Using brand photos can help showcase personality and differentiate the brand in (any industry but especially in) the SEO industry. Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠ Learn about working together

What happens when your designer sends you a logo you’re not in love with? How do you keep feedback constructive to move forward? Well, you’re going to hear all of it as we are in week 3 of Barb’s branding journey. This week I present the logo suite concept to Barb and we discuss finalizing it and what it needs to get to the finish line. We also discuss how we finished the color palette and what’s next after the logo suite and looking beyond to the marketing collateral. I hope you’re loving this series! Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠

In this week of the project, we’re discussing the Inspiration Board and Color Palette presentation. In the first part of the episode it’s a Loom video of what I sent to Barb explaining my design decisions for why I chose different elements for the Inspiration Board and Color Palette. And the second half of the episode I'm chatting with Barb and we're discussing Barb’s initial thoughts, reactions, revisions, and next steps. I hope you’re loving this series! Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠

I am SO thrilled to be documenting my client's rebranding journey here on the podcast! Barb Davids is an SEO strategist and owner of Compass Digital Strategies and is ready to create a whole new look and feel for her business so she can stand out in her industry and attract more aligned clients. In this first episode, we record the Kick-Off call which is a deep dive into brand strategy for Barb, the goals for her rebrand, her core values, target clients, and the style and vibe of the visual brand and more. We also discuss the logo, brand collateral, and next steps. I am so excited to share this truly behind the scenes peek at the rebranding process and hope you walk away with a better understanding of how this can be so impactful for your own business.  Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠

In this episode, I interview my friend and fellow brand strategist Asia Dore about the importance of brand strategy and how to build an effective brand in a no-BS, easy-to-digest way. We go all over discussing the five steps to building a brand, including knowing what you do, how you do it differently, who you do it for, and why it matters. We also explore the mistake of copying corporate branding and the need to embrace your unique brand especially as a solopreneur. We talk about how to make changes and pivots in your brand without committing to a full rebrand and why it’s important to do that regularly. And we also talk about how Instagram is like an ex you can’t quit and how the social media landscape has changed. Including corporate changes to emulate other social media giants but also how it’s done a disservice to the people who helped grow the platform in the first place. This is a lively discussion that I know you’ll get so much value from!  Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠

I’m SO excited to reveal my updated website with you! I share the changes I made to my website design, including tightening up my messaging, updating my photos, and showcasing my work throughout the site. I also talk about the importance of a clear client journey and how to add credibility and expertise to your brand. I think there are so many things to keep in mind when you’re doing a website refresh including knowing the extras you need for a website refresh such as photos, copywriting and having a marketing plan. I hope you find this episode helpful if you’re wanting to refresh your own website! Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠

In this episode, I’m sharing practical tips for how to make big goals, like a rebranding project, ACTUALLY happen. I think it’s easy to have that new year energy and make really big goals, but when that shine wears off, how do you stay motivated and dedicated to take your goals over the finish line? I’m sharing a process using Google sheets has been game-changing for me in my business and I’m so excited to share it with you. I talk about why it’s so important to stay connected to your big vision on the regular while also making space for that granular view of hourly and daily tasks. I hope this episode helps you so you can make your biggest goals happen this year and gives motivation and encouragement that you absolutely can do whatever you set your mind to. Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠