Supplement Source Podcast

What happens when supplement manufacturers, charitable clinics, and healthcare logistics experts join forces to tackle nutrition inequity in America?In this episode of Supplement Source, CRN’s Jeff Ventura sits down with leaders from VitaQuest, Direct Relief, and the National Association of Free and Charitable Clinics (NAFC) to discuss the rapid success of the CRN Foundation’s evolving Access Initiative. Together, the panel explores how a first-of-its-kind collaboration is delivering multivitamins directly to underserved communities through a scalable charitable distribution model.Guests Gregory Drew (VitaQuest), Katie Lewis (Direct Relief), and Ariana Gordillo (NAFC) discuss the overwhelming early demand for the program, the realities of food deserts and healthcare access gaps, and why preventive wellness tools like multivitamins can play a meaningful role in community health. The conversation also highlights how cross-sector partnerships, logistical infrastructure, and industry participation are helping transform charitable giving into sustainable health access.The episode offers a compelling look at how the supplement industry can move beyond conversation and create measurable impact—one clinic, one family, and one bottle at a timeAbout the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In this episode of Supplement Source, Jeff Ventura sits down with Dr. Stefan Pasiakos, a leading researcher now at the Pennington Biomedical Research Center and former NIH scientist, for a candid conversation about the science—and realities—behind dietary supplements.Drawing on his experience inside government research and now in the academic space, Dr. Pasiakos offers a balanced perspective on the supplement industry: where the science is strong, where gaps remain, and how researchers and industry can better align. He discusses the challenges of translating research into real-world health outcomes, the importance of context when evaluating evidence, and why—even without “perfect” science—the field continues to play a meaningful role in improving public health.The conversation also touches on his time working with CRN and other stakeholders, highlighting the productive (and sometimes complex) relationship between researchers and industry.It’s an honest, nuanced look at supplement science from someone who’s worked on both sides of the research ecosystem—and a reminder that progress in health rarely comes in absolutes.About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In this episode of Supplement Source, Jeff Ventura sits down with Dr. Michelle Simon, President and CEO of the Institute for Natural Medicine, to explore the growing momentum behind whole-person health—and what it will take to bring it into the mainstream.Dr. Simon shares how INM is expanding its mission beyond naturopathic medicine to unify the broader traditional, complementary, and integrative health (TCIM) community under a single voice. At the center of that effort is a new collaboration with Georgetown University: a CME-accredited course designed to educate conventional healthcare providers on integrative approaches, from nutrition and supplements to lifestyle-based care.The conversation dives into the persistent knowledge gap among clinicians, the role industry can play in advancing credible research and quality standards, and the challenges practitioners face in navigating a fragmented supplement marketplace. Dr. Simon emphasizes the importance of practitioner guidance in helping patients cut through misinformation and make evidence-informed decisions.They also explore shifting consumer behavior—particularly among younger generations—who are increasingly seeking proactive, preventive health strategies rather than reactive treatments. From lifestyle changes to skepticism of traditional healthcare models, this cultural shift is fueling demand for a more holistic, root-cause approach to care.Ultimately, the episode highlights a critical inflection point in healthcare: bridging conventional and integrative medicine, investing in education and research, and redesigning systems to prioritize prevention and whole-person wellness.About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In this episode of Supplement Source, Jeff Ventura speaks with Dr. Joe Pizzorno, President of Bastyr University and a pioneer in naturopathic medicine.They discuss his journey from pharmaceutical research to natural medicine, the divide between drugs and nutrition, and the growing role of supplements in supporting health. Dr. Pizzorno also explains how environmental toxins contribute to chronic disease—and why restoring key nutrients is essential for the future of healthcare.About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In this episode of Supplement Source, CRN Vice President of Communications Jeff Ventura sits down with Doug Lynch, CEO of MarketWell Nutrition, for a wide-ranging conversation about the forces reshaping the dietary supplement industry.The discussion begins with what Jeff calls the “race to quality”—the growing push to distinguish trusted, science-backed brands from the rest of the marketplace. Doug explores how certifications, testing methodologies, and manufacturing practices help build consumer confidence—but also why post-market testing and third-party verification aren’t always as straightforward as they seem.From there, the conversation turns to the realities companies face when investing in clinical trials, intellectual property, and product innovation, and why differentiation matters in a fast-moving marketplace where trends can rise—and fall—overnight.Finally, Jeff and Doug look toward the future, discussing how artificial intelligence is transforming everything from ingredient discovery to clinical research and consumer insights, as well as the growing focus on healthspan, longevity science, and the evolving role of nutrition in disease prevention.If you’re interested in the science, strategy, and innovation shaping the next generation of dietary supplements, this episode offers a thoughtful look at where the industry is headed.About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

China’s supplement market offers enormous opportunity—but getting there isn’t simple.Jeff Ventura sits down with Jeff Crowther to break down what companies need to know about selling dietary supplements in China today. From the unpredictable impact of tariffs to the rise of cross-border e-commerce platforms, the conversation explores the strategies companies are using to reach Chinese consumers.They also unpack the regulatory maze companies must navigate—including Blue Hat registrations, bonded warehouse logistics, and new customs rules coming in 2026.If you’re considering China—or trying to understand how companies succeed there—this episode offers practical insight from someone who has spent more than a decade working on the ground in the market.About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In this episode of The Supplement Source, host Jeff Ventura is joined by Lindsay Cole, Business Development & Marketing Manager for North America, and Eric Ciappio, Senior Manager of Nutrition Science at Balchem, to unpack one of the most pressing issues facing the dietary supplement industry today: quality and consumer trust.Against the backdrop of renewed policy debates around supplement oversight, the conversation explores what “quality” really means—from objective testing and regulatory standards to formulation science, ingredient stability, and shelf-life performance. Using vitamin K2 as a real-world case study, the guests break down why factors like encapsulation, ingredient interactions, and isomeric form can make the difference between a supplement that works and one that doesn’t.Lindsay and Eric also share  testing data showing inconsistencies in K2 products on the market, discuss how poor formulation can undermine consumer confidence, and explain why leadership in quality requires going beyond minimum requirements through education, innovation, and rigorous science.Whether you’re a manufacturer, formulator, policymaker, or informed consumer, this episode offers a clear, science-backed look at why supplement quality is more than a buzzword—and how getting it right is essential for the future of the industry.About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In our first episode of 2026, Supplement Source kicks off the year with major policy news for the dietary supplement industry.CRN President and CEO Steve Mister joins host Jeff Ventura to break down Senator Dick Durbin’s reintroduction of the Dietary Supplement Listing Act of 2026—what it does, what it doesn’t do, and why this moment matters now.The conversation cuts through common misconceptions about FDA “pre-market approval,” explains how a public-facing product registry would work, and explores how greater transparency can strengthen consumer trust, support responsible companies, and help clean up online marketplaces—without burdening innovation or small businesses.If you’ve seen the headlines and heard the concerns, this episode delivers the clarity, context, and straight talk the supplement industry needs right now.About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In this episode of Supplement Source, CRN’s Jeff Ventura sits down with Dr. Mahmoud Ghannoum — microbiome researcher, author, and co-founder of BIOHM Health — to explore how the gut microbiome influences healthy aging, immunity, and even mood. From the “good guys” in your gut to anti-aging strategies rooted in  science, Dr. Ghannoum explains how rebalancing your microbiome can improve digestion, skin health, cognition, and longevity. Tune in for practical insights, fascinating data from BIOHM’s research, and actionable tips to help your gut — and you — thrive. About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In this episode of Supplement Source, CRN’s Jeff Ventura talks with 2025 CAPS Scholars Huyen Le, Ben Levine, and past scholar Sam Fessler about how CRN’s Campus to Career (CAPS) Program helps bridge the gap between academic research and the dietary supplement industry. The scholars share how attending Science in Session and Convergence offered mentorship, networking, and real-world insights that expanded their career horizons—showing how scientists can carry their research skills into impactful industry roles while staying true to the science.About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In this episode of Supplement Source, CRN’s Jeff Ventura sits down again with Ajay Patel, CEO of Verdure Sciences, and Isabella Bucklew, the company’s Sustainability Coordinator, to explore Verdegration—Verdure’s comprehensive sustainability platform. The conversation covers everything from the company’s early roots in ethical sourcing to its expansive farmer programs and new headquarters initiatives in Noblesville, Indiana.Listeners will learn how Verdure’s turmeric procurement program has grown from just five farmers to more than 600, impacting over 1,300 acres, and how the company’s commitment to water conservation, biodiversity, and community welfare shapes every aspect of its operations. Patel discusses why long-term sustainability is essential for the future of botanicals, while Bucklew shares updates on certifications like Rainforest Alliance, Fair for Life, and Ecovadis, as well as local projects supporting pollinators, tree canopies, and food donations.Together, they offer an inspiring look at how a responsible supply chain and global stewardship can coexist with business growth—proving that sustainability isn’t a side project, but the foundation of Verdure’s mission.About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In this episode of Supplement Source, host Jeff Ventura (Council for Responsible Nutrition) sits down with Gregory Drew, VP of Innovation at Vitaquest and a leader of the company’s VQ Cares initiative. Together, they explore how Vitaquest is tackling health equity by manufacturing and donating high-quality multivitamins through partnerships with the National Association of Free and Charitable Clinics (NAFC), as part of CRN's Access Initiative.Greg shares the program’s origin story, its ambitious first-year goal of donating over $500,000 worth of supplements, and how Vitaquest is inviting ingredient suppliers, service providers, and peers across the dietary supplement industry to join the effort. Listeners will come away inspired by how VQ Cares is not just a philanthropic project, but a scalable model for how industry collaboration can make a lasting impact on communities nationwide. About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

Magnesium is more than just another supplement—it’s a powerhouse mineral tied to over 300 biological reactions and essential for energy, sleep, and mood. In this episode of Supplement Source, Jeff Ventura talks with Traci Kantowski, VP of Global Communications at Cypress Minerals, about why magnesium demand is surging, which forms deliver the biggest benefits, and how innovation in delivery formats (from capsules to gummies to functional beverages) is reshaping the market. Whether you’re an industry pro or a wellness-minded consumer, this conversation will leave you looking at your supplement label a little differently. About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In this episode of Supplement Source, CRN’s Jeff Ventura sits down with Danielle Citrolo (VP, Scientific & Regulatory Affairs) and Katie Emerson (Senior Manager, Scientific Affairs) of Kyowa Hakko to explore the latest science on brain health and immune support. From cutting-edge cognitive research on citicoline to the surprising role of glutathione as the “CEO” of antioxidants, the discussion unpacks how nutrition, lifestyle, and supplements intersect to support focus, resilience, and longevity. Whether you’re an athlete, a professional looking to sharpen your mind, or simply interested in healthy aging, this episode offers practical insights backed by science.. About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In this episode of Supplement Source, CRN’s Jeff Ventura sits down with Dr. Luigi Gratton, Vice President of Health and Wellness at Herbalife, to explore the evolving science of metabolic health. They discuss bioactive botanicals like Moro blood orange, hibiscus, lemon verbena, red chili pepper extract, and chromium—and how these ingredients support blood sugar regulation, energy expenditure, and body composition. Dr. Gratton shares insights on clinical research practices, the promise of personalized supplementation, and how nutrition innovation can help feed a growing global population. About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

What exactly is NAD+ and why is it suddenly everywhere—from supplement bottles to anti-aging headlines? In this episode of Supplement Source, Jeff Ventura sits down with Dr. Andrew Shao, SVP of Global Scientific and Regulatory Affairs at Niagen Bioscience, to demystify the science behind NAD+, its precursors, and why your cells might need a boost. From the impact of stress and aging to the fine line between marketing hype and scientific evidence, this candid conversation cuts through the acronyms and buzzwords to explore what we really know—and what we still don’t—about optimizing cellular health through supplementation. About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

Think creatine is just for bodybuilders? Think again. On this episode of Supplement Source, GNC's Brittany Johnson breaks down the science behind one of the most clinically studied ingredients in the supplement space—from its role in cellular energy to its emerging benefits for brain health, healthy aging, and women’s wellness. Whether you're a weekend warrior or just trying to stay sharp, this is your creatine crash course. About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In this episode of The Supplement Source, host Jeff Ventura speaks with Lori Westervelt and Elyse Lovett of Eagle Diagnostics about the launch of TruShield Certified—a new third-party certification focused exclusively on banned substance testing. They discuss why this highly specialized program is needed, how it complements existing certifications, and why it's gaining traction with both sports nutrition brands and safety-conscious consumers. Whether you're formulating for elite athletes or everyday wellness seekers, this is a conversation you don’t want to miss. About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In this episode of Supplement Source, host Jeff Ventura sits down with Verdure Sciences CEO Ajay Patel and Sustainability Coordinator Isabella Bucklew to explore what it means to create high-quality botanical ingredients with integrity, transparency, and long-term vision.With nearly three decades in the dietary supplement industry, Verdure has built a globally respected portfolio by committing to Ayurvedic tradition, rigorous science, and on-the-ground sustainability efforts. Ajay shares how Verdure’s internal audit teams, customer partnerships, and deep regulatory alignment power both innovation and accountability. Isabella highlights the company’s “Integration” sustainability framework—including fair wages, farmer education, and lifecycle analysis—to ensure Verdure’s supply chains are not only traceable, but ethical.Whether you’re in product development, sourcing, or simply curious about where trusted botanical ingredients come from, this episode is a must-listen.About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In this episode of Supplement Source, CRN’s Jeff Ventura sits down with Informa’s Sonja Thompson to unpack SupplySide Fresh—an onboarding and networking program designed specifically for newcomers to the health and nutrition industry. From foundational courses and expert-led video sessions to curated networking events and downloadable industry guides, learn how this initiative is equipping future supplement industry leaders with the knowledge and connections they need to thrive. Whether you're new to supplements or hiring someone who is, this episode is your crash course in why "fresh" isn't just about produce anymore.About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In this episode of Supplement Source, Jeff Ventura, VP of Communications at CRN, sits down with Elan Sudberg, CEO of Alkemist Labs, for a bold conversation about the supplement industry’s opportunity to capitalize on its strongest asset—its safety record. From testing labs to public trust, Sudberg argues that the data already exists to reshape the public narrative around supplements, but industry leaders aren’t using it. Tune in as they discuss marketing blind spots, missed ROI, and how repositioning quality as a brand asset—not just a compliance cost—could redefine consumer confidence. About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In this special episode of Supplement Source, host Jeff Ventura sits down with Judy Blatman, former CRN colleague and longtime friend of the late Annette Dickinson, to reflect on Annette’s enduring impact on the dietary supplement industry. As the inaugural CRN Radical Science Trailblazer Award is named in Annette’s memory, Judy shares personal stories and professional insights about Annette’s pioneering leadership, her commitment to science, and her visionary approach to responsibility and teamwork. Tune in for a heartfelt conversation about a true industry trailblazer and the legacy she leaves for the next generation of leaders.About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In this episode of Supplement Source, host Jeff Ventura sits down with Tony Pavel, partner at Keller and Heckman, for a timely discussion on contaminants in dietary supplements and what industry professionals need to know heading into CRN’s upcoming workshop, Controlling Contaminants in Supplements: Everything You Need to Know. Tony breaks down the evolving regulatory landscape—from California’s Proposition 65 to emerging state legislation on PFAS—and explains why understanding toxicological science and regulatory nuance is more critical than ever. Listeners will gain insight into the risks of litigation, challenges with setting safe contaminant limits, and how companies can better protect themselves in today’s complex compliance environment. Whether you're in product development, regulatory affairs, or quality assurance, this episode is your essential preview of what to expect at the April 29 event, for which listeners can register here.About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In this episode of Supplement Source host Jeff Ventura sits down with Heather Nelson, Associate Fellow at Church & Dwight, to explore the growing role of dietary supplements in prenatal care. Recorded ahead of the ACOG Annual Clinical & Scientific Meeting, the conversation dives into the power of industry collaboration, the surprising gaps in nutrition education among healthcare providers, and how science-backed solutions are making waves in maternal health. Whether you're a healthcare professional, expecting parent, or supplement industry insider, this episode offers insights, anecdotes, and forward-thinking perspectives you won’t want to miss.About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

On this episode of Supplement Source, we dive into groundbreaking biotech innovations with Diane Alexander and Camille Delebecque from Verb Biotics. From the science behind targeted probiotics to tackling under-researched areas in women’s health like stress, mood regulation, and sleep, this conversation unveils how cutting-edge technology is reshaping the supplement industry. Join host Jeff Ventura as we explore how Verb Biotics is leveraging AI, genomics, and high-throughput screening to create smarter, more effective solutions—going beyond traditional CFU counts to focus on real, science-backed health benefits. Tune in for an insightful discussion that could change the way you think about probiotics and their impact on well-being! 🎙️🔬✨About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In this episode of Supplement Source, Jeff Ventura, VP of Communications at the Council for Responsible Nutrition, sits down with Sue Hewlings, SVP of Scientific Affairs at Radical Science, to dive into a critical topic: diversity in clinical research. From understanding health disparities to exploring how decentralized trials are reshaping supplement science, Dr. Hewlings shares insights on why inclusivity matters—not just in study participants but in the research process itself. Plus, they discuss how AI and machine learning are unlocking new insights into product efficacy for different populations. Tune in for a fascinating conversation on the future of supplement research and innovation!About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

How do we know how much of a vitamin or mineral is safe to take? In this episode of Supplement Source, we explore the history and impact of the Vitamin and Mineral Safety Handbook, the go-to playbook that has shaped supplement regulations and formulations for decades. Jeff Ventura sits down with Andrea Wong (CRN) and Andrew Shao (Chromadex) to discuss how this handbook became a scientific cornerstone, the fight against overly conservative regulations, and why updating it is more crucial than ever. Tune in for an inside look at the science, strategy, and ongoing effort to protect responsible innovation in the supplement industry!About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In this episode of The Supplement Source, Jeff Ventura, Vice President of Communications at the Council for Responsible Nutrition, sits down with Balchem’s Eric Ciappio and Lauren Eisen to discuss groundbreaking innovations in prenatal nutrition. They dive into the importance of targeted research for expecting mothers, the evolving market needs, and how innovation is reshaping the supplement industry to better support moms and babies. From addressing key nutrient deficiencies to creating consumer-friendly solutions, this conversation highlights how science and creativity are driving the future of prenatal care. Don’t miss these insights into empowering healthier generations.About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In this episode of Supplement Source, host Jeff Ventura sits down with Lori Lauersen, SVP of Global R&D at Unilever, to explore the strategy behind Unilever Wellbeing’s impressive portfolio of science-backed wellness brands like Liquid IV, Nutrafol, and Olly. Lori shares insights on the shift toward proactive health, groundbreaking innovations like sugar-free hydration and supplements for menopause, and how Unilever leverages cutting-edge science to lead the wellness industry. Tune in to discover how these brands are disrupting the market and what the future of well-being holds!About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In this episode of Supplement Source, host Jeff Ventura, VP of Communications at the Council for Responsible Nutrition, sits down with Yasmeen (Dr. Yaz) Nkrumah-Elie, PhD, the Global Director for External Research at Chromadex, and the CRN/Radicle Science Trailblazing Woman of the Year. Yasmeen shares her inspiring journey from academia to industry, highlighting her passion for advancing women's voices and diversity in the nutraceutical field. About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In this episode of Supplement Source, host Jeff Ventura sits down with Dr. Alyssa Dweck, Chief Medical Officer for Bonafide Health, to tackle the often-overlooked yet vital topic of menopause. Together, they break down the myths, misconceptions, and stigma surrounding this natural life stage, exploring the evolving understanding of menopause symptoms and the growing role of science-backed supplements. Touching on research insights, real-world patient care, and annual consumer surveys, Dr. Dweck shares how the supplement industry is innovating to meet women’s needs, and why healthcare practitioners and consumers alike are beginning to embrace these solutions. Whether you’re a healthcare professional, industry expert, or curious listener, this conversation sheds light on the future of menopause care and the importance of empowering women with knowledge and options.About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

Host Jeff Ventura interviews the National Association of Free and Charitable Clinic's Ariana Gordillo de Vivero about the charitable partnership with CRN and how it could help thousands of underserved people across the country access better nutrition.About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

In this episode of Supplement Source, host Jeff Ventura chats with regulatory expert Amy Mozingo to demystify the GRAS (Generally Recognized As Safe) process for dietary supplements and food ingredients. They dive into the challenges of self-determination versus premarket approval, the impact of biosynthesized ingredients, and the importance of due diligence in ensuring product safety and compliance. Amy also shares insights from her fascinating career path and offers a behind-the-scenes look at navigating the complexities of U.S. regulations. Don’t miss this enlightening conversation!About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

CRN President and CEO, Steve Mister, discusses why the trade association's "Responsible. It's Our Middle Name" campaign distinguishes CRN member companies from other supplement companies in terms of their commitment to consumers.About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

Creative Thirst's Bobby Hewitt, a speaker at CRN's 2024 WellComms event held last month in Salt Lake City, offers insights from his talk on supplement product optimization and how understanding the emotional state of consumers matters.About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

CRN member Taneesha Routier, of Xymogen, discusses being a Trailblazing Woman Award nominee, and her experience as a woman in the dietary supplement industry.About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

Brian Yam, founder of Blue Ocean Regulatory and creator of the YouTube Channel, Mighty Startup, has been involved in the dietary supplement, health products, and food industries since 2004. He phoned in to the Supplement Source podcast to share some insights on Amazon he presented at CRN's annual WellComms event.About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

CRN's Gretchen Powers, VP of Marketing and Member Experience sits down with Jeff to discuss the planning and building excitement for CRN's signature event happening October 9 - 11 in Salt Lake City!About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.