Tech Marketing Rewired

Everyone can buy the same AI tools now. That’s the problem and the opportunity. When technology stops being scarce, differentiation comes from how you show up, how well you understand the customer, and how consistently your go-to-market system reinforces that understanding.Kevin Kerner sits down with Nate Skinner, CMO at 8am, to unpack a full-stack transformation: rebranding from AffiniPay (a name closely tied to payments) into 8am, a platform that supports legal and accounting professionals with payments, practice management software, timekeeping, reconciliation, and embedded fintech services. Nate explains how the team anchored the rebrand in research, then backed it up with real operational change so the brand isn’t just a new logo living inside an old motion.We also get tactical on modern growth. Nate shares how 8am shifts to audience-based selling, restructures territories and partner relationships with bar associations, and rebuilds the website around customer context. Then we dig into answer engine optimization (AEO) and why showing up in Claude, ChatGPT, and other answer engines changes content strategy, technical SEO, and what “ungating” should look like. Finally, we talk about building AI agents, combining Gong call transcripts with Claude for sharper insights, and why leaders need to use the tools themselves to set the tone while still protecting the human voice that makes a brand feel real.Subscribe for more real-world go-to-market engineering stories, share this with a marketing leader who’s wrestling with AI adoption, and leave a review so more builders can find the show. What part of your GTM would you rebuild first?I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

The way we build for the web is being fundamentally rewired. We’ve moved past the era of "drag-and-drop" and into the era of "Vibe Coding"—where natural language and AI orchestration allow teams to ship high-fidelity web experiences in hours, not weeks. But for an enterprise CMO, how do you balance that "startup speed" with the security and stability required for production-grade marketing?In this episode of Tech Marketing Rewired, host Kevin Kerner sits down with Guy Yalif, Chief Evangelist at Webflow, to deconstruct the "messy middle" of AI adoption. Guy shares a masterclass on the evolution from traditional SEO to AEO (AI Engine Optimization) and explains why the future of MarTech lies in the Micro-App Stack.Key topics discussed in this episode:The Vibe Coding Revolution: How the gap between strategy, design, and code is completely disappearing.Enterprise-Grade AI: Harnessing the speed of AI while maintaining the security and scale required by large organizations.The Death of the Monolith: Why the future is about "micro-apps" and intelligent microservices that AI can actually orchestrate.The AEO Playbook: Why "technical cleanliness" and internal link structures are the new requirements for being discovered by LLMs.Leading the "Beautiful Mess": How to build AI fluency within your team by making it safe to experiment, fail, and "feel stupid" during the learning curve.Connect with Guy Yalif: LinkedIn: https://www.linkedin.com/in/guyyalif/ Webflow: https://www.webflow.comMore Tech Marketing Rewired Content: Explore more episodes and resources at mightyandtrue.com/podcasts or subscribe on Substack for deep-dive takeaways: kevinkerner.substack.comI am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

In this episode of Tech Marketing Rewired, host Kevin Kerner sits down with Jay Tuel, Chief Evangelist of Sales at Demandbase, to deconstruct the "signal madness" currently hitting B2B tech. Jay breaks down how to move from manual CRM research to AI-driven orchestration that identifies the real buying committee—even when it's 40 people deep.In this episode, you’ll discover:The Inbound Shift: Why Jay believes AI can (and should) handle 100% of inbound follow-up to ensure relevancy and speed.Mapping the Buying Group: How to move beyond a single contact to identify the 17 to 40 people actually involved in an enterprise deal.Creative Signal Sourcing: Using 10Ks, investor calls, and even video transcripts to drive executive-level engagement.The "Human-in-the-Loop": Where strategic humans fit into a world of automated outreach and how to avoid the "AI doom loop" of generic messaging.Self-Optimizing Tech: Why the future of MarTech is tools that continually optimize their own scoring based on real conversion outcomes.Connect with Jay Tuel on LinkedIn: https://www.linkedin.com/in/jaytuel/ Learn more about Demandbase: https://www.demandbase.com/ I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

Is your marketing structure holding back your growth? In this episode of Tech Marketing Rewired, Kevin Kerner sits down with Christine Royston, CMO of Wrike, to discuss how she is fundamentally restructuring her organization for the AI era.Christine explains why she is moving away from traditional functional silos in favor of cross-functional pods designed for speed and agility. You'll learn why she believes "process comes first" and how her team uses workflow orchestration to reclaim hundreds of hours of manual work.Key Topics Discussed:The Death of the Silo: Why Wrike is moving to cross-functional pods organized around business objectives rather than department titles.Operationalizing AI: The role of a dedicated AI Efficiency Lead in upskilling a non-AI native team.Rolling Planning vs. Quarterly Cycles: How Wrike uses ongoing three-month cycles to stay nimble and pivot in real-time.Process Before Technology: Why you must document and optimize your workflows before you can successfully apply AI.The "Customer Zero" Strategy: How the Wrike marketing team uses their own platform to drive 90% efficiency gains in technical tasks like SEO redirect mapping.Connect & Resources:Guest: Christine RoystonCompany: WrikeHost: Kevin KernerSponsor: Mighty & TrueFind more episodes and deep-dive frameworks at Mighty & True Podcasts.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

Does 2026 really mark the beginning of the end for SEO, or are we missing the bigger picture on how search is evolving?In this episode, Kevin sits down with Tony Pataky, Director of Global SEO and Search at Procore, to cut through the noise around the massive search disruption that hit in Q4 2024. Tony brings a refreshingly grounded perspective on why the organic traffic panic may have been premature and shares the data-backed strategies Procore used to navigate the chaos.Key Topics Discussed:Search Algorithm Chaos: Breaking down the Q4 2024 changes that caught most marketers off guardLLM Impact Reality Check: Why AI search tools are expanding the customer journey, not killing GoogleOrganic Traffic Recovery: Tactical approaches to rebuilding search performance after algorithm hitsPerformance-Based SEO: Using data to build more resilient search strategiesFuture Search Landscape: What B2B marketers need to prepare for in the evolving search ecosystemGuest Info: Tony Pataky: LinkedInTony's Newsletter, Search Velocity. Procore: https://www.procore.com/I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

Email fatigue is real, ad costs are climbing, and attention is harder than ever to earn. In this episode of Tech Marketing Rewired, I sit down with Sendoso CEO Kris Rudeegraap to unpack how modern direct mail and smart gifting—paired with AI and signal-driven timing—help teams break through the noise, book more meetings, and grow revenue that sticks.Kris takes me back to his origin story as a top-performing AE at Talkdesk who turned a manual, messy "swag closet" hack into a global scalable platform. We explore the evolution of the "Smart Suite," which compresses 20 minutes of prospect research into seconds by suggesting the right gift, confirming the address, and crafting context-aware messages.In this episode, you’ll discover:The Sales Playbook: How to swap nagging "checking in" emails for thoughtful "give-get" moments that move contracts faster and boost meeting show rates.Marketing Orchestration: How to use intent signals from tools like 6sense and Demandbase to fire off physical gifts at the exact moment a prospect shows interest.The CX Edge: Why using gifting for life moments—like baby onesies or promotion champagne—drives NRR and transforms transactional accounts into human relationships.The Integration Engine: How to reduce friction by triggering sends directly from Gong Engage, Clay, Zapier, and n8n.The CEO Perspective: Kris shares his view on marketing accountability, moving from last-touch attribution to a holistic focus on ARR and NRR contribution.I also dive into the "AI Roulette" segment, where Kris unlearns robotic sales habits and shares the craziest (and most personalized) gifts he’s seen sent at scale. This is a fun one!Connect with Kris:LinkedIn: https://www.linkedin.com/in/rudeegraap/Website: https://sendoso.com/More Rewired Content: Find more episodes and expert insights at www.mightyandtrue.com. If you enjoyed this conversation, please follow the show and leave a review—it helps other B2B builders find us!I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

The cybersecurity market is arguably the noisest sector in tech, creating a "Sea of Sameness" where every vendor looks and sounds identical. So, how do you convince a technical leadership team that it’s time to change the story?In this episode, Kevin sits down with Julie Preiss, CMO of Centripetal, to break down the strategic playbook for rebranding in a crowded B2B market. Julie shares her methodology for moving beyond "pretty colors" to build a brand narrative that drives revenue.Key Topics Discussed:The Rebrand Trigger: How to distinguish between "we’re bored" and "our brand no longer reflects our business reality."Selling the CFO: Why you must use data—not emotion—to prove that brand is a revenue lever, and the specific metrics to present.The "Inside-Out" Problem: Why internal teams struggle to read the "label from inside the bottle" and why external agencies are critical for breaking internal bias.Internal First: Why a rebrand fails if Sales doesn't buy it, and how to certify your team on the new narrative before the market ever sees it.Launch Strategy: Balancing the "Big Bang" event launch (like RSA) with sustained digital momentum.Guest Info:Julie Preiss: LinkedInCentripetal: https://www.centripetal.ai/Rate & Review: If you enjoyed this episode, please leave us a rating and review! It helps us bring you more conversations with top tech marketing leaders.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

What if your smallest team could operate with the reach and rhythm of a 40-person org? We sit down with Lauren Esposito, CMO at Asymbl, to unpack a practical, repeatable method for scaling work through digital labor. Lauren shares how she transitioned from Salesforce’s vast systems to a startup’s blank page and built an agent-led model that unlocks sales capacity, accelerates hiring, and preserves institutional knowledge.We dig into the core framework—design, onboard, coach—and how naming and managing agents like real teammates changes outcomes. You’ll hear how “Teddy,” an AI SDR embedded in CRM, email, and Slack, now performs at the capacity of five reps without sacrificing quality or compliance. Weekly reviews with the CRO sharpen performance, while a human SDR used the uplift to advance to AE in record time. Lauren also explains digital twins: capturing not just brand voice, but the reasoning behind decisions—trusted sources, audience priorities, and approval rules—so expertise scales and doesn’t walk out the door.From recruiting agents that helped hire 100 people in 100 days to a “Content Guardian” that elevates copy across the org, Lauren shows why agents must live where humans work to drive adoption. We cover time-to-value expectations, sensible guardrails for trust and governance, and why CMOs should start with one end-to-end job—often SDR outreach or content review—before expanding to campaign orchestration across SEO, design, landing pages, and paid. If you’re ready to move beyond isolated prompts and into an operating model that compounds, this conversation is your playbook.Enjoyed the episode? Follow, share with a teammate who’s building AI into their go-to-market, and leave a quick review so more builders can find the show.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

2025 was the year AI stopped being a "lab project" and started doing real work.In this year-end wrap-up, Kevin sits down with fellow podcast host Lisa Martin (CMOs Unscripted) to compare notes on the dozens of conversations they've had with founders, marketers, and executives over the last 12 months. They unpack how the winners of 2025 moved from "AI washing" to execution, finally ditching vanity metrics for board-ready ROI.Looking ahead to 2026, the duo debates the next frontier: Agentic AI. Lisa—a former NASA scientist turned agency leader—explains why the next wave of AI isn't a tool you use, but a workforce you hire, and why successful teams are now onboarding these "agents" just like human employees.Key Observations from 2025 & 2026:The Speed Advantage: Why product-led companies with embedded AI moved significantly faster than their peers in 2025.The "Agent as Employee" Shift: Why forward-thinking organizations are no longer just deploying AI tools, but onboarding autonomous agents with specific roles and bias training.Marketing as an Operating System: The emerging trend where integrated marketing is being used to unify Sales, Product, and Comms around a single financial narrative.The Complexity Reality: Lisa’s observation on why the fragmented, non-linear buyer journey makes B2B marketing a "harder science" than her work at NASA.The Media Pivot: Why a growing number of executives are leaving traditional operator roles to become "media-first" leaders who ship content directly to the market.Mentioned in this Episode:Lisa Martin: LinkedIn ProfilePodcast: CMOs UnscriptedKevin Kerner: LinkedIn ProfileMighty & TrueEnjoyed this year-end review? Subscribe to Tech Marketing Rewired for more candid conversations in 2026.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

Growth marketing isn’t a buzzword here; it’s a practical operating system that replaces vanity metrics with revenue clarity. I sit down with Rob Freedman, the former VP of Marketing and Partnerships at EZO (now at Surecam), to unpack a full-funnel approach that starts at first touch and keeps going through renewal and expansion. Rob lays out four non-negotiable pillars for 2026: high-velocity experimentation, clean business-grade data, radical cross-functional alignment, and ecosystem leverage through partnerships.We dig into how to set up a true Skunkworks for testing, protect budget for bold ideas, and rank experiments with ICE so you act fast on real signals. Rob explains why growth leaders think like general managers, tracking CAC, LTV, payback, activation, pipeline, retention, and expansion by cohort, then aligning marketing, sales, product, and CS around shared outcomes. Expect actionable tactics to fix the leaks at handoffs, run win-loss to inform product roadmaps, and ship targeted improvements that accelerate sales cycles.Partnerships get the spotlight as force multipliers. From technical integrations to co-marketing with platforms like Zendesk, we walk through how to tap external audiences with lower CAC and stronger intent. We also get hands-on with Answer Engine Optimization: adding structured FAQs, an “Hey AI, learn about us” resource, and using LLMs to reveal content gaps so your brand gets cited more often. Rob shares early results—steady LLM traffic growth and SQL lift rivaling referrals—and an honest take on AI’s role beyond copy: competitive monitoring, workflow automation, and personalization at scale.You’ll leave with three fast starts: launch one meaningful experiment, replace one vanity metric with a business metric, and call churned or lost prospects for insights you can ship against next quarter. We also talk about Rob's charitable organization, the Rainshine Foundation, an amazing mission to improve living conditions for people in remote rural communities of the Democratic Republic of Congo.If you’re ready to turn marketing from a department into a revenue engine, this conversation will give you the map. If you enjoyed this, follow the show, share with a teammate, and leave a quick review to help others find us.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

Ads don’t need to follow people to perform. They need to understand the moment. Kevin sits down with Brendan Norman, founder of Classify and former leader at Facebook Audience Network, to unpack how AI-driven contextual 3.0 finally lets the open web match social platforms for precision. Instead of broad categories and brittle keyword lists, today’s systems read full pages like humans do: entities, sentiment, tone, and brand mentions captured as vectors, then retrieved with natural language to find the exact URLs where your message fits.We dig into why the old ad tech “pipes” kept contextual stuck at 1.0—and how the Ad Context Protocol (inspired by Anthropic’s MCP) is standardizing secure connections between data providers, DSPs, SSPs, agencies, and creative tools. That foundation enables agentic workflows: automated buyers negotiating prices, testing creative, and optimizing placement while humans set strategy. Expect real lifts in CTR and suitability as spammy, bot-heavy pages get filtered out and high-quality placements rise to the top.The conversation also tackles the privacy question head-on. Targeting pages rather than identities aligns ads with what users are focused on right now, enhancing relevance without surveillance. Brendan shares practical examples from niche outdoor gear to B2B use cases where consumer content becomes the perfect context for business messaging. We close with what marketers should do today: learn the new query language of vectors, pilot agentic bidding, demand quality and fraud signals, and prepare for SMB-friendly tools that democratize advanced targeting. If you care about performance, privacy, and real relevance, this is your roadmap.If you enjoyed this conversation, follow the show, share it with a teammate, and leave a quick review—your feedback helps more marketers discover smarter ways to buy media.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

The old launch playbook is broken, and we’re not waiting for GA to prove it. We sit down with Sarah McConnell, VP of Demand Generation at Qualified, to unpack a product launch strategy built for AI speed: CEO-led storytelling, live demos that actually work, and agent-driven follow-up that turns events into measurable pipeline. If you’ve wondered how to ship, sell, and scale an AI product before the ink is dry, this is the blueprint you’ve been hunting for.Sarah explains how Qualified moved from a simple chatbot to Piper, an AI SDR agent designed to generate pipeline, and why Piper X sits front and center on the website guiding buyers in real time. We dig into the mechanics of a high-velocity launch: crafting the keynote that becomes the messaging script, filming studio-grade demos with an in-house team, and running virtual and in-person events that prioritize hands-on access. The kicker? Piper handles email outreach for registrations and post-event follow-up, driving a reported 70% lift in event-sourced pipeline.We also explore how measurement and SEO are shifting. Registrations and CTA engagement remain core, but “pipeline in the room” now sets sales priorities. On the discovery side, AEO (AI Engine Optimization) matters: structuring pages so LLMs and Piper can cite, navigate, and highlight content leads to smaller yet higher-converting traffic. Throughout, Sarah shows how AI accelerates the work without replacing the human judgment that makes a launch land. Ready to rewire your go-to-market for AI speed and real outcomes? Hit play, subscribe, and share your boldest launch experiment with us.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

Think your team is doing “random acts of marketing”? You’re not alone. We sat down with Josh Leatherman, CMO of Cyderes and author of the book "Scaleable Acts of Marketing" to unpack a practical, scalable system that turns creative chaos into a predictable growth engine the CRO and CFO can rally behind. No fluff, no vanity metrics—just the six systems that make marketing work at scale: talent, technology, ICP focus, digital buying signals, process, and data.We start by challenging a common myth: sales should “own” finding in-market buyers. Josh explains why only marketing has the tools to identify the 5 percent of your TAM that’s ready to buy right now, and how to capture that demand with intent data, AI-enhanced platforms, and content tuned for real buyer questions. From there, we dive into building trust with finance—co-creating attribution models, forecasting ROI, and reporting on sales-qualified opportunities and marketing-sourced revenue so leadership can see cause and effect. Expect candid talk about private-equity expectations, why MQLs fail in boardrooms, and how sourced deals often close faster, at higher ACVs, with better win rates.Culture and capability tie it together. Josh shares how to hire humble, hungry, smart operators; why “rip off and duplicate” accelerates learning; and where AI already improves prioritization, messaging, and measurement inside Salesforce, HubSpot, Marketo, and 6Sense. We also map first steps for CMOs: lock arms with your CRO, bring revenue operations in as “Switzerland,” audit your stack for unused AI, narrow your ICP, and build tight feedback loops with SDRs so every buyer objection sharpens your plays.If you’re ready to move beyond dashboards and into decisions, this conversation gives you the blueprint to align marketing with sales and finance, prove ROI, and earn the budget to scale. Follow, share with a marketing leader who needs a boost, and leave a review to tell us the next growth challenge you want us to tackle.GRAB A COPY OF "SCALEABLE ACTS OF MARKETING" HERE. https://www.joshualeatherman.com/book-scalable-acts-of-marketingI am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

In this episode, we sit down with Kelly Greenwalt, a veteran marketing operations leader who’s navigated two decades of tool explosions and AI’s rapid rise at brands like National Instruments and Epicor (where she is currently the Sr. Director of Marketing Operations). Kelly shares her playbook for turning a sprawling tech stack into a strategic growth engine and evolving the MOPs function from a technical back office to a critical business partner.In this episode, you'll discover:The Composable Stack Framework: How to build a modern marketing engine with a data lake as the reliable center and agile point solutions as the spokes.An ROI-First Vendor Playbook: Kelly’s process for evaluating new tools, using an enablement function to drive adoption, and spotting hidden pricing traps in seat-based vs. usage-based models.AI That Actually Delivers: A look at conversational AI that acts as a top-performing virtual BDR, booking meetings and reviving dormant leads, without the hype.The MOPs Role in M&A: Why marketing operations is a secret weapon in M&A, essential for aligning budgets, messaging, and growth targets long before a deal is announced.How to Level-Up Your MOPs Career: Actionable advice on shifting from "making things work" to owning the data story, and which skills (like email programming) to retire in favor of strategy.If your stack feels complicated and your AI roadmap is noisy, this conversation offers the clarity and frameworks you need to move forward.More Rewired Content:Catch up on all the episodes on our Tech Marketing Rewired pageWatch full episodes on YouTubeRead key takeaways on our SubstackI am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

Stop trying to impress developers with adjectives. They want truth, working demos, and clear docs. That’s the heartbeat of this conversation with product marketing leader Dave Macias (ex-Dell, MongoDB), who breaks down how to tell an honest AI story when the market is loud and your buyer is a skeptical engineer under pressure to ship. We dig into the moment everyone “became an AI company” overnight, and how MongoDB anchored on authentic differentiation—being the memory layer for agentic systems and a practical vector database—rather than claiming to be something it wasn’t.Dave shares a playbook for navigating AI’s sub-hype cycles—RAG, agents, MCP—and choosing what to embrace by listening to customers first. His team analyzed a hundred recorded calls, then replayed key segments where developers mapped their architecture and constraints. The result: tighter positioning, better taglines that open the right door, and a content path that moves fast from spark to substance with runnable examples and serious documentation. We also get tactical on sales enablement: how to arm reps with high-signal keywords, the next right question, and the confidence to bring in specialists without overreaching.Beyond marketing, Dave opens up about taking a purposeful career pause. He planned it for years, wrote “I will” goals that combined craft and family, and set aside time to build with AI-native tools and rediscover creative energy. If you’re trying to earn developer trust, scale AI messaging with integrity, or design your next chapter with intention, this conversation offers practical steps you can use today.If this resonates, follow and share with a teammate who’s wrestling with AI positioning right now. And if you enjoyed the episode, subscribe and leave a review—tell us the one AI buzzword you’re ready to retire.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

What separates exceptional integrated marketing campaigns from forgettable ones? According to Sinziana Ursu, a leader of Integrated Marketing Programs at Upland Software, success comes down to two critical elements: a clear, distinct point of view and genuine cross-channel thinking.Drawing from her extensive experience leading marketing teams at companies like WP Engine and Dell, Sinziana breaks down the timeless fundamentals that drive results regardless of company size or industry. "Having a unique perspective that connects the campaign together is basic marketing, but it's essential," she explains. "Then you need to consider how that message manifests across every touchpoint – from your website to sales conversations to internal enablement."The conversation takes a fascinating turn as Sinziana shares how Account-Based Marketing has evolved beyond mere acquisition tactics. Today's sophisticated ABM strategies focus equally on retention, expansion opportunities, and cross-geographic growth. But success hinges on marketing-sales alignment, which Sinziana approaches through three lenses: goal alignment around meaningful revenue contributions, operational frameworks with shared scorecards, and genuine relationship building with sales counterparts.As a marketing leader who's embraced AI tools firsthand, Sinziana offers practical insights on leveraging generative technology without losing the human touch. She's discovered that AI excels at research synthesis, creative variation, and campaign framework development – but cautions against the "shiny object syndrome" that leads marketers astray. "Start with the problem you're trying to solve, not the tool," she advises, whether that's addressing content bottlenecks or enabling new marketing channels.Looking ahead, Sinziana predicts B2B marketing will continue converging with consumer approaches – bolder brands, more frictionless buying experiences, and earlier product engagement. For marketers, this means developing both technical fluency and deeper customer understanding. The future belongs to those who use AI to eliminate mundane tasks while investing more in creative thinking and authentic customer connections.Ready to transform your integrated marketing approach? Listen now and discover how to build campaigns with genuine impact, align effectively with sales, and leverage AI to work smarter, not just faster.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

What does it take to build one of the strongest brands in MarTech? Saima Rashid's remarkable journey from analytics expert to marketing leader at 6Sense reveals the power of becoming your own best customer."The data is great, but unless you're translating it into actual insights and driving action, who cares?" Saima's analytical foundation became her superpower as marketing evolved into an increasingly technical discipline. Rather than simply telling prospects about their platform's capabilities, the 6Sense team showed them through transparent case studies of their own implementation. This "customer zero" strategy paid extraordinary dividends – within a year of launching their AI email product, 25% of new business pipeline was being generated autonomously through AI agents.Drawing from conversations with thousands of marketing leaders through the CMO Coffee Talk community, Saima shares the critical imperatives facing today's marketing executives. The AI mandate requires creating a culture of innovation where teams feel empowered to experiment with new technologies. The accountability mandate demands speaking the CFO's language about efficiency metrics while maintaining strong alignment with sales leadership. And the talent mandate emphasizes hiring for curiosity and drive while building diverse teams that bring multiple perspectives.Despite tightening budgets and evolving search landscapes, the fundamentals remain crucial: creating high-quality content that genuinely helps prospects, understanding your ideal customer profile, and crafting cohesive journeys from brand awareness to conversion. As Saima puts it, "Great brands have higher average selling prices and lower customer acquisition costs. The research is out there."Connect with Saima on LinkedIn.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

The AI landscape has transformed so dramatically since 2021 that the original marketing playbook is already outdated. In this episode, get an exclusive preview of the upcoming second edition of The AI Marketing Canvas from author and Northwestern's Kellogg School of Management, clinical professor Jim Lecinski, who explains why the rise of generative AI demanded a completely new roadmap.Lecinski unveils the core change in his updated framework: marketers must now operate with a "whole brain," combining left-brain predictive analytics with right-brain generative AI. He provides new perspectives on the five-stage implementation canvas that guides organizations from data foundation to monetization and his practical 2x2 matrix for identifying the most valuable use cases.This discussion is filled with fresh insights from the upcoming new edition, tackling the most urgent challenges facing leaders today. We explore the "gray market" AI paradox, where cautious enterprise security policies unintentionally push employees to use risky consumer tools. Jim also shares updated case studies, like IKEA's AI interior designer, that exemplify the new quadrant of external, value-creating AI applications.Jim’s most compelling point is that the biggest barriers to AI adoption are not budget or technical skill, but the lack of a clear implementation plan—a problem the second edition of his book aims to solve. Whether you're starting out or scaling up, his advice is direct: commit one hour a week to hands-on learning. As he says, "If you wanted to learn how to surf, you wouldn't watch a PowerPoint about surfing". This episode is your surfboard for the new wave of AI.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

What if your AI could think exactly like you? Not approximating your style based on internet data, but truly capturing your unique patterns of thought, expertise, and decision-making?Suman Kanaganti, CEO of Personal AI, is creating a future where AI becomes deeply personal—trained on your own memory stack rather than generalized internet knowledge. His company builds small, specialized language models (under 1 billion parameters) that train in minutes yet capture the essence of how individuals or brands think and make decisions.The difference between these personal language models and general-purpose LLMs like ChatGPT is profound. While large models excel at broad knowledge, they lack the specialized understanding of your unique perspective. Personal AI fills this gap by creating models that see the world through your lens, maintaining complete privacy and data ownership in the process.This approach is already transforming enterprises, particularly in retail where brands like Wilson are using personal AI for brand-perfect content creation. Financial institutions value the security of on-premises deployment with strict privacy controls. The most fascinating applications emerge when companies create ecosystems of AI personas representing different roles and expertise domains, enabling "compounding collaboration benefits" as these personas interact with each other and human employees.Looking ahead, Personal AI is developing agent orchestration capabilities and exploring integration with wearable devices—all while maintaining their core principle that your data should belong to you, not platform ecosystems. As Kanaganti puts it: "We want to be at a place where we meet personal AI with the advancements of the data collection methods and then intersect the data to make it ownable by the end user."Ready to explore how personal AI could transform your business? Visit personalai.com or email Suman directly at [email protected] to learn more about this revolutionary approach to artificial intelligence.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

Creating meaningful internship experiences isn't just good for students—it's vital for building your company's talent pipeline. But why do so many internship programs fall short, and how can we design systems that truly work?Cheryl Rodness, Head of Global Brand at Quest Global, brings decades of experience developing internship programs at scale for companies like IBM, Juniper, and Calix. In our conversation, she reveals that the biggest failure point happens before interns even arrive: "Companies decide they want an intern but don't actually think about what the student will do." This fundamental oversight sets both parties up for disappointment.What distinguishes exceptional internship programs? Cheryl outlines a comprehensive framework that includes clearly defined projects, dedicated mentorship, executive engagement, and structured evaluation. Rather than seeking high GPAs, successful managers look for "hunger and aspiration"—students eager to learn, contribute ideas, and take initiative. These qualities predict future success far better than academic credentials alone.The conversation takes a fascinating turn as we explore how AI is reshaping internship work. While these tools enable interns to tackle more complex projects, Cheryl cautions against over-reliance: "AI is a first draft capability. If you don't have somebody looking at it for readability, context, and impact, you're dead in the water." Teaching interns to critically evaluate AI outputs prepares them for the hybrid human-AI workflows they'll encounter throughout their careers.For companies looking to build or improve their internship programs, timing matters more than you might think. Start recruitment by December to attract top candidates, create detailed playbooks to guide both interns and managers, and always provide fair compensation. The investment pays dividends when exceptional interns transition into valuable full-time employees who already understand your company culture and operations.Ready to transform how your organization approaches internships? Listen now to discover the systems and strategies that benefit both students and companies in creating truly meaningful professional development experiences.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

Ever wondered how challenger tech brands compete (or co-exist) with industry giants like Adobe and Salesforce? In this enlightening conversation, Aditya Venpati, VP of Marketing at MoEngage, shares the trust, creativity, and distribution strategies that help an AI-first customer engagement platform stand out in crowded B2B tech markets.Aditya’s journey from engineer to marketer gives him a practical lens on SaaS marketing and go-to-market decisions. He asks a simple question of every tactic, does it actually work for the end user? That mindset powers a human-centric strategy focused on building trust, solving real customer problems, and creating content people want to share.What truly differentiates MoEngage is creative content with built-in distribution. Their “Adapt or Die” coffee table book features 13 contributors across nine companies, many not customers, which adds credibility and automatic reach. At events, they trade generic swag for custom-engraved Stanleys and “hydration kits” that spark genuine conversations. These experiential touches create positive emotion and brand recall long before a product demo.Instead of pitching a rip-and-replace, MoEngage positions as a complementary layer to existing platforms. This B2B2C reality acknowledges long vendor relationships and focuses on specific use cases where MoEngage adds incremental value, opening doors in accounts that might otherwise be hard to penetrate.Behind the scenes, Aditya has built a marketing culture around four non-negotiables, customer problems first, growth mindset, ask forgiveness not permission, and trust. That environment fuels bold experiments that often outperform traditional tactics, especially as AI changes how buyers research and decide.As channels shift fast, Aditya’s advice for tech CMOs is simple, keep a constant pulse on how your audience consumes information. Regular customer conversations reveal changing patterns across LinkedIn, search, and AI-assisted research, and can be the difference between relevance and obsolescence.Looking to navigate your own tech marketing challenges? Reach out to use at www.mightyandtrue.comAlso, send an email to [email protected] for a complimentary AI search analysis that shows how findable your brand is in both traditional and AII am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

"I'm having more fun now at work than I can ever remember." When Ryan Bearden shared this feedback from a client who had gone through his AI training program, I knew we were onto something special in this conversation.The noise around AI implementation is deafening, but what's often missing is practical guidance on how to actually get your team using these tools effectively. Ryan cuts through the hype with refreshing clarity, drawing on his 25+ years of B2B marketing leadership at companies like AT&T to offer a pathway that works.What makes Ryan's approach unique is his insistence on applying AI directly to your team's current workload. "Work on your work" is his mantra – no theoretical use cases, no abstract concepts. The transformation happens when people see AI improving their actual deliverables, often within days of starting training.The "transformation journal" concept he introduces is brilliantly simple yet powerful: documenting exactly how AI impacts each task, from time saved to quality improvements. One client discovered they were saving three full days per month per person – but more importantly, they were redirecting that time to strategic work that had previously been impossible due to bandwidth constraints.For executives feeling pressure to accelerate AI adoption, Ryan offers valuable perspective on setting realistic expectations while still driving meaningful change. "Start small, see what could be possible" provides a framework that builds confidence rather than creating resistance.What struck me most was Ryan's observation about human connection in the AI implementation process. Creating space for teams to share their experiences – both successes and failures – accelerates learning in ways no structured curriculum can match. The serendipitous conversations that emerge when teams discuss their AI experiments often reveal the most valuable insights.Whether you're just beginning your AI journey or looking to scale existing initiatives, this episode offers a roadmap for implementation that balances ambition with practicality. Subscribe now and join the conversation about how to make AI work for your marketing team without the overwhelm.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

Remember when marketing was about gut feelings and Rolodexes? Those days are long gone, replaced first by data-driven automation and now by something even more transformative: AI-powered buying agents.The marketing landscape is broken. Pipelines are down, sales math doesn't work, and marketing channels are saturated beyond effectiveness. In this eye-opening conversation with tech industry veteran and founder of Zeer.ai, Santosh Sharan, we explore how AI agents may soon become the buyer's first move in the discovery process.What happens when your prospective customers deploy AI to evaluate options before humans ever enter the conversation? When your carefully crafted pitch lands in front of an algorithm instead of a decision-maker? This isn't science fiction. It's happening now, and it's reshaping everything we know about marketing and sales.Santosh explains how the democratization of marketing tools has created unprecedented noise, leading to buyer withdrawal from traditional engagement models. The future belongs to marketers who can build trust at scale and optimize for both human and algorithmic evaluation. As Santosh puts it, "Trust cannot be copied," making it the ultimate differentiator in an age of feature parity.The most fascinating revelation? The emergence of agent-to-agent commerce, where AI intermediaries continuously search, evaluate, and negotiate on behalf of both buyers and vendors. This creates entirely new channels for discovery beyond traditional search and social platforms.This episode is essential listening for any marketer struggling with rising customer acquisition costs, diminishing returns on outreach, or the challenge of standing out in crowded marketplaces. The future of marketing isn't about better automation—it's about rethinking the entire model of how buyers discover, evaluate, and engage with sellers.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

The traditional B2B marketing playbook is crumbling before our eyes. Forms, cold calls, and digital ads aren't delivering like they once did – and marketers are scrambling to adapt to a new reality where trust, authenticity, and human connection reign supreme.Elaine Zelby, founder of AI-powered marketing platform Tofu, brings an electrifying perspective to this seismic shift in go-to-market strategy. With her unique background spanning biomechanical engineering, marketing leadership, and venture capital, Elaine breaks down the perfect storm reshaping how B2B buyers make decisions today.Three powerful forces are converging: macroeconomic pressures pushing companies upmarket, demographic shifts as millennials and Gen Z take buying positions, and technological disruption from AI that's both enabling creativity and drowning channels in spam. The result? A marketplace where your buyers are starting their journeys in small, trusted circles – not by clicking your ads.What's working now? In-person events are experiencing a renaissance. Niche influencers with genuine expertise are thriving. Direct mail is back. Most importantly, authentic human connections within small peer communities are becoming the cornerstone of buying decisions. As Elaine puts it, "In-person is the antidote to digital distrust."This episode isn't just theoretical – Elaine delivers tactical insights on building influence authentically, creating content that genuinely resonates, and leveraging AI as a force multiplier for human creativity rather than a replacement for it. Her philosophy? "The humans need to be the creatives. What is our messaging? Our positioning? People buy emotionally, and good marketing connects at an emotional level."Whether you're a CMO rethinking your entire go-to-market strategy or a practitioner looking to enhance your daily impact, this conversation will reshape how you think about connecting with today's B2B buyers. Get ready to take notes – this is marketing wisdom you can't afford to miss.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

What if playing it safe is actually the riskiest marketing strategy of all? That's the provocative premise at the heart of my conversation with Udi Ledergor, former CMO and current Chief Evangelist at Gong, who shares the breakthrough strategies from his bestselling book "Courageous Marketing."Udi reveals the counterintuitive truth that most marketers discover too late: following "best practices" (which he calls "boring practices") only delivers ordinary results. When you're competing for attention in crowded markets, ordinary is a death sentence. But there's an alternative approach that doesn't require massive budgets – just the courage to stand out.From his journey taking Gong from startup to category leader, Udi shares tactical frameworks you can implement immediately. His "Punch Above Your Weight" strategy demonstrates how he created campaigns that appeared to cost millions while spending a fraction of that amount. Times Square billboards for hundreds of dollars? Super Bowl commercials for under $300,000? Udi breaks down exactly how he did it, and how you can too.Perhaps most valuable is his insight on creating the psychological safety that marketing teams need to take creative risks. Drawing from research by Adam Grant and others, he explains how to balance creative experimentation with what he calls "process accountability" – ensuring all creative efforts align with business objectives.For marketers drowning in a sea of sameness, Udi offers practical advice on carving out budget for experiments (he recommends 5-10% specifically for marketing tests), gaining leadership buy-in, and using customer conversation data to generate unique marketing insights. The content series "Gong Labs" is a perfect example – transforming pattern recognition from sales conversations into genuinely useful content that helped build an audience of nearly 300,000 LinkedIn followers.As we navigate the AI era, Udi cautions against using technology merely to accelerate mediocrity. The truly human elements – surprising insights, unexpected angles, and genuine connection – remain the essence of breakthrough marketing.Ready to take the boring out of B2B? Listen now and discover how to create marketing that doesn't just perform well, but stands out, sparks conversation, and drives extraordinary business results.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

What if 90% of your marketing budget is being stolen right in front of your eyes? In this eye-opening conversation, Dr. Augustine Fou—MIT PhD and leading expert in digital ad fraud—reveals the shocking truth about how bots are quietly draining millions from marketing budgets, including those in B2B tech.Having worked in digital advertising since the mid-90s, Dr. Fou explains how programmatic advertising created the perfect storm for fraud to flourish. Bad actors create thousands of websites with plagiarized or AI-generated content, purchase bot traffic, and sell ad impressions to advertisers at a profit. The fraud takes many forms: fake impressions, fraudulent clicks, form-filling bots that generate leads, and even attribution manipulation that makes ineffective channels look successful.Most alarming for tech marketers is learning that performance-based campaigns aren't immune. "The bots will do exactly what you pay for," explains Dr. Fou. If you're paying for leads, sophisticated bots will complete your forms and solve CAPTCHAs, leaving you with seemingly legitimate but worthless leads. Even worse, traditional metrics like viewability and attention are easily manipulated by fraudsters.Dr. Fou introduces a powerful alternative metric: "attentiveness," which measures actual human interaction after someone clicks through to your landing page. Unlike easily faked metrics, attentiveness captures real engagement through mouse movements, scrolling, and clicking—behaviors that bots typically don't replicate convincingly.The conversation offers practical advice for protecting your budget: watch for suspiciously high click-through rates, monitor for leads completed in humanly impossible timeframes, and add invisible form fields that only bots will complete. The potential upside is enormous—companies could save up to 90% of their digital ad budgets by eliminating fraudulent spend.Ready to stop throwing money at bots? Follow Dr. Augustine Fou on LinkedIn where he's published over 800 articles on digital ad fraud or at his company, Fou Analytics. I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

Ever wonder why some fast-growing companies hit a ceiling? The answer often lies in the transition from founder-led storytelling to scalable marketing systems. In this illuminating conversation with Kristen Brooks, Senior Director of Product Marketing at Octane, we unpack the critical challenges companies face when trying to scale beyond their founder's personal network and narrative.Kristen reveals the painful truth many founders face: "The founder story is not one that everyone has the right to tell." This creates a fundamental obstacle when scaling sales teams who simply cannot authentically deliver the founder's personal journey. Drawing from her extensive experience at companies like Cisco, BrightSpot, and Bazaarvoice, Kristen shares practical frameworks for translating founder vision into repeatable go-to-market strategies.We explore the stark differences between product-led growth and enterprise sales approaches, with fascinating insights into how messaging, channels, and customer interactions fundamentally change between these models. For PLG companies, the website becomes the primary sales channel, requiring different optimization strategies than enterprise selling with its complex buying committees.The conversation turns to perhaps the most pressing marketing challenge today: how to effectively message AI features without sounding like everyone else. Kristen offers a refreshing perspective that cuts through the noise: "It can't be AI for AI's sake." She advocates for focusing on concrete benefits while simultaneously addressing privacy concerns that keep potential customers awake at night.Whether you're a founder working to scale your company story, a marketer trying to implement effective systems, or a business leader navigating the PLG-to-enterprise spectrum, this episode delivers actionable frameworks you can implement immediately. Subscribe now to catch more conversations with the marketing leaders who are redefining how technology companies articulate their value in an increasingly crowded marketplace.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

Marketing is undergoing a revolutionary transformation, and Qualified's CMO Maura Rivera is leading the charge with their groundbreaking AI SDR agent named Piper. This fascinating conversation reveals how Qualified has completely reimagined the traditional marketing funnel, replacing the conventional lead generation approach with autonomous pipeline generation at scale.What makes Qualified's story particularly compelling is their methodical implementation of this technology within their own organization. They've fully redeployed their human inbound SDRs to higher-value outbound roles while Piper handles all inbound inquiries—a transition Maura admits initially made her nervous. "I was accountable for the pipeline number to our company, to the board," she shares. Yet the results have been undeniable, with over 500 companies now "hiring" Piper and seeing significant pipeline increases.The conversation dives deep into the practical application of AI agents, introducing the "crawl, walk, run" approach that companies follow when deploying this technology. Starting with handling after-hours inquiries, progressing to working alongside humans, and ultimately managing the entire inbound function, this gradual implementation builds confidence and delivers measurable results. As Maura explains, "Piper can run circles around human SDRs, not because humans aren't great, but they can't work 24/7."Beyond the operational aspects, Maura shares fascinating insights about their approach to anthropomorphizing AI, their content production strategies, and her vision for how websites will evolve into conversational interfaces that mirror the ChatGPT experience. She also addresses the future of marketing teams, emphasizing that while AI will transform roles, subject matter experts will remain essential—they'll just need to become adept at leveraging AI tools.Whether you're a marketing leader curious about implementing AI agents, a technology professional interested in the evolution of customer experiences, or simply fascinated by how AI is reshaping business operations, this conversation offers invaluable perspectives on navigating the agentic revolution that's just beginning to unfold.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

Chris O'Neill, CEO of GrowthLoop and former leader at Google and Evernote, reveals how AI is creating an entirely new marketing paradigm through what he calls "compound marketing." This fascinating conversation explores how marketing is shifting from slow, manual processes to a world where AI agents function as team members, handling the routine while humans focus on creativity. O'Neill explains the concept of compounding in marketing – where small, consistent improvements create exponential growth. Just as compound interest generates wealth through small percentages over time, compound marketing leverages AI to increase the velocity of marketing experiments and improvements.The most revolutionary aspect of this approach is how it removes the pain points of cross-channel marketing. GrowthLoop's technology abstracts away the tedious work of activating campaigns across multiple platforms and analyzing siloed data. The result? Marketers can move from idea to impact dramatically faster, with AI agents working as "glue" teammates that stitch everything together behind the scenes.O'Neill offers a compelling vision for how marketing roles will evolve – not by being replaced, but by being elevated. He suggests individual contributors will need managerial skills to effectively guide these AI teammates: setting clear goals, providing feedback, and knowing when to delegate versus remain involved. The transformation extends to business models as well, with O'Neill predicting a shift from software-as-a-service to results-as-a-service, where companies pay for outcomes rather than seats.Interested in learning how AI agents could transform your marketing team's capabilities and results? Listen now to understand the fundamental shift happening in marketing operations and how to position yourself at the forefront of this revolution.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

Ever find yourself staring at a mountain of marketing data and still wondering, "Where did this deal actually come from?" You're not alone. Dennis Behrman, CMO at Agility Recovery, brings a refreshingly honest perspective to one of marketing's biggest headaches: attribution.Dennis pulls back the curtain on what many CMOs think but few admit – that despite our sophisticated tools and tracking systems, figuring out which marketing efforts truly drive results often feels more like educated guesswork than precise science. "We have all this data, tons of records and events, and yet we still had to have a discussion about where we thought this deal came from," he shares, capturing the frustration many marketers experience.What makes this conversation particularly valuable is Dennis's contrarian approach to solving the problem. Rather than getting lost in the complexity of multi-touch attribution models, he advocates for simplicity, suggesting that the last activity before conversion often tells you what actually worked. "It's really that simple," he explains. This perspective challenges the industry's obsession with tracking every touchpoint throughout lengthy B2B buyer journeys, much of which Dennis suspects might be noise rather than signal.Beyond attribution, we explore Dennis's innovative approach to AI in marketing. Instead of just using AI for content creation, his team at Agility Recovery is building interconnected GPT agents that identify potential leads based on real-world disasters and outages. One agent tracks weather events, another matches these events with businesses in affected areas, while a third crafts personalized outreach. It's a fascinating glimpse into how AI can transform lead generation by connecting real-time data with targeted marketing.Ready to rethink your attribution strategy and explore AI beyond content creation? Listen now and discover why sometimes the simplest approach to measurement might be the most effective. I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

Want to know the real secret behind high-growth SaaS companies? It's not what most marketers think.When Omar Akhtar, founder of Benchmarker, surveyed 250+ B2B SaaS companies about their marketing spending patterns, he discovered something counterintuitive: the highest-performing companies split their marketing budgets almost equally between brand and demand generation activities (48% brand, 52% demand). Meanwhile, underperforming organizations were dramatically overinvesting in demand gen (65-70%) while neglecting brand (30-35%).This revelation challenges the prevailing wisdom in tech marketing, where demand generation frequently dominates budget conversations and brand activities are often seen as "nice to have" luxuries. As Omar explains in our conversation, "Brand is the foundation upon which demand generation succeeds... it might be difficult to measure what it's doing when it's there, but look at what happens when it's not there."Our discussion dives deep into how company size, funding structure (VC vs PE), and target market (enterprise vs SMB) affect marketing budget allocation. We explore why private-equity-backed companies tend to slash brand spending first, how enterprise-selling organizations allocate resources differently, and the surprising volatility of product-led growth models compared to sales-led approaches.Perhaps most provocatively, Omar suggests that marketing attribution systems—the dashboards and software many CMOs rely on to justify their existence—might be among the least valuable tools in the marketing arsenal. Instead, focusing on straightforward activity metrics and competitive benchmarks could provide more actionable intelligence with less overhead.Whether you're a tech CMO trying to justify brand investments to your CFO, a startup founder balancing growth priorities, or a marketer wondering if your budget allocations are aligned with market leaders, this conversation will fundamentally change how you think about marketing investment strategies.Follow Omar on LinkedIn to contribute questions to his upcoming research on channel performance metrics, or visit benchmarkerdata.com to explore his latest research.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

Watch the video version of this podcast on YouTube. Katie Penner, Head of Sender Relations at Sendoso, takes us deep into how gifting is transforming B2B marketing by delivering remarkable results where digital channels fall short. With 64% of marketers struggling to hit revenue targets with current budgets, the renewed interest in thoughtful, human-first marketing approaches couldn't be more timely.What makes modern gifting so powerful? Katie reveals how strategic gifting delivers a 4x return on investment and accelerates sales cycles by 29% when integrated properly. The key distinction she emphasizes is moving beyond transactional gifting to relationship-building approaches that connect with prospects as actual humans. Today's buyers crave this personalization—71% expect personalized interactions and 76% get frustrated without them.Katie walks us through exactly how Sendoso integrates with marketing technology ecosystems including Salesforce, HubSpot, Clay, and Gong to create automated yet deeply personalized gifting moments throughout the buyer journey. From pre-demo coffee gift cards to help break through inbox clutter, to thoughtfully selected items based on a prospect's personal interests, these touchpoints create meaningful connections in an increasingly digital world.Looking toward the future, Katie shares how AI is revolutionizing gifting by enabling true personalization at scale. Imagine AI agents that can identify when an account has gone cold, suggest the perfect gift based on a prospect's interests scraped from social media, and deliver it at exactly the right moment—all without adding to your team's workload. The possibilities for creating genuine human connections while maintaining efficiency are tremendously exciting.Want to implement effective gifting strategies today? Visit sendoso.com/playbooks for free, ungated resources with proven playbooks you can adapt for your business. Connect with Katie on LinkedIn or email her at [email protected] to learn more about transforming your marketing approach with the power of human connection.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

View the video version of the podcast hereThe term "account-based marketing" gets thrown around so casually these days that its meaning has become diluted. Is ABM just targeted advertising to a list of accounts, or is it something deeper? According to Bolton Graham, Head of Marketing at JRNI, we've moved past the golden age of ABM into what he calls a "dark age" where everything is labeled ABM without the personalization that made it special.Bolton brings a wealth of perspective from his time building ABM programs from scratch, scaling them across organizations, and now applying these principles at Journey. What makes his insights particularly valuable is his candid assessment of what works and what doesn't when taking the one-to-one approach with high-value accounts. He argues that the best ABM practitioners occupy a unique space between sales and marketing—they need the analytical mind of a marketer with the relationship-building hunger of a salesperson. In fact, Bolton makes the provocative suggestion that perhaps ABM roles should include commission structures similar to sales positions.Beyond the philosophical discussion, Bolton shares tactical advice on launching successful ABM initiatives, from managing the relationship with sales teams to defending your program from the inevitable pressure to scale beyond what's effective. He highlights the potential of "pattern interrupts" like direct mail, billboards, and in-person events as increasingly valuable tools as digital channels become saturated with AI-generated content. As Bolton puts it, "The personal connection angle is going to be one of the last things we're left with."Whether you're just starting your ABM journey or looking to refocus your existing program, this conversation offers fresh perspectives on an approach that, when done right, still delivers exceptional results for B2B marketers targeting high-value accounts. Connect with Bolton on LinkedIn to continue the conversation about the future of marketing in an increasingly noisy digital landscape.Connect with Bolton on LinkedIn or check out his company, JRNII am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

Jacob Bank is transforming how marketers work with AI agents – and the results are extraordinary. As founder and CEO of Relay, Jacob brings a unique perspective shaped by his background as an AI researcher, founder of Timeful (acquired by Google), and former product lead for Gmail and Google Calendar.In our conversation, Jacob cuts through the confusion surrounding AI terminology to explain what truly matters: AI agents are tools that work behind the scenes with human-level intelligence on tasks that previously required people. The technological leap enabling this revolution isn't just incremental improvement but a fundamental shift in how AI reasons and plans multi-step processes.What makes Jacob's insights particularly valuable is that he's applying these technologies directly in his own marketing. At Relay, he operates as essentially a one-person marketing team, leveraging AI agents for competitor research, content creation, customer insight synthesis, community management, and lifecycle communications. From automatically analyzing customer calls to generating personalized outreach and tracking performance metrics, these agents handle the "busy work" while Jacob focuses on strategy and relationships.Perhaps most compelling is Jacob's candid story about his content marketing journey. After nine months of consistent posting on LinkedIn and YouTube with minimal traction, his persistence finally paid off – exploding from 1,000 to 5,000 YouTube subscribers in a month and generating 4.7 million LinkedIn impressions in 90 days. This transformation didn't come from changing posting frequency but from refining his approach and persevering until breakthrough.Looking ahead, Jacob believes marketers who build authentic connections and communities will thrive even as AI-generated content proliferates. The successful marketer of tomorrow will be a curious, adaptable generalist who embraces new tools while focusing on the human elements that technology can't replicate.Ready to transform your marketing with AI agents? Follow Jacob on LinkedIn or YouTube for detailed tutorials Visit RelayApp.com to start building your own AI-powered workflows.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

The search landscape has dramatically transformed. With traffic plummeting by 50-90% for many brands, SEO professionals are scrambling to understand how AI is reshaping organic strategy. In this eye-opening conversation, Jason White, head of SEO at PolicyGenius, shares cutting-edge insights about navigating this new reality.White reveals that server logs have become an unexpected superpower in measuring AI visibility. While no analytics platforms exist for tools like ChatGPT, examining server logs shows which AI bots visit your site, what content they access, and how frequently they return. This data forms the foundation of understanding your "share of AI voice" – a metric that's rapidly replacing traditional ranking factors.The conversation takes a startling turn when White points out that "ChatGPT has already consumed all of your website. They consumed it before you started worrying about it." This sobering reality means brands are already behind in the AI optimization race, but understanding how and when AI platforms refresh their knowledge can help marketers regain ground.Despite the challenges, there's a silver lining: while traffic volume has decreased dramatically, the quality of remaining traffic tends to be higher, with improved conversion rates. White encourages marketers to approach AI with curiosity rather than fear, comparing the current moment to the early days of social media when no established playbooks existed and experimentation reigned supreme.Whether you're witnessing alarming traffic drops or simply preparing for the inevitable shifts in search behavior, this conversation provides practical strategies for maintaining visibility in an increasingly AI-mediated digital landscape. The rules of search have fundamentally changed – are you ready to adapt your approach?You can connect with Jason at https://www.linkedin.com/in/jaylwhite/I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

Dive into the future of marketing technology with Scott Brinker, the visionary behind ChiefMarTec.com, as we explore the seismic shifts reshaping how marketers build and leverage their tech stacks. Scott reveals why the convergence of universal data layers and artificial intelligence is creating what he calls "a perfect storm" of innovation that's forcing us to rethink fundamental assumptions about marketing operations."We're not just changing tools," Scott explains, "we're changing how marketers think about what's possible." This conversation unpacks why the ability to move data freely between systems has become as critical as the systems themselves, creating the foundation for truly transformative AI applications.We tackle the tension between platform consolidation and specialized tools, exploring Scott's concept of a "rationalized tech stack" that provides the stability of core platforms while maintaining the flexibility to integrate cutting-edge capabilities. You'll discover why openness at both the data and API levels has become non-negotiable when evaluating marketing technology.Perhaps most fascinating is Scott's perspective on how AI is democratizing software creation beyond even the "citizen developer" movement. He describes a near future where marketers will create sophisticated applications without realizing they're writing code, potentially generating "billions, trillions of apps" on demand through natural language requests.For marketing leaders navigating this landscape, Scott offers practical advice: maintain comprehensive visibility of your current stack, balance investment between operations and experimentation, and above all, design for change. As AI-generated content proliferates, he suggests personality-driven marketing and the "creator ethos" will become essential differentiators.Ready to future-proof your marketing technology approach? Listen now and gain insights from one of the industry's most respected voices on what's next in MarTech.Watch the video version on Youtube.Follow Scott Brinker on LinkedinRead more on ChiefmartecLearn about HubspotGrab Scott's book, "Hacking Marketing"I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com