The Cyber PMM Podcast

Product marketers are messengers. Somewhere along the way, we forgot that.Full video here: https://youtu.be/c1_iQOL4-OQIn this talk, I walk through Narrative to Audience (NTA) — a narrative-first system for bringing products to market with clarity instead of chaos. After 13+ years in cybersecurity and tech, across startups and global platforms like Dell, VMware, Splunk, and Cisco, I’ve seen messaging break down the same way every time: bloated briefs, endless feedback loops, and stories that don’t land.This presentation covers: • Why product marketing became fragmented and exhausting • Why messaging collapses at scale • How narrative (not frameworks) reconnects products to real audiences • A one-page storytelling model to replace 16-page messaging briefs • Where AI helps — and where it absolutely doesn’tIf you work in product marketing, product management, or GTM leadership, this is a practical reframing of what the role is actually meant to do: bring a clear message to an audience that needs to hear it.⸻🧭 Try the Narrative to Audience platform (free):www.narrly.aiNarrly is where this system is being built into software. Tear it apart and send feedback — I’m using the same process I describe here.⸻📌 Chapters (optional):⁠00:00⁠ Introduction to Narrative to Audience (NTA)⁠01:01⁠ The Messy State of Product Marketing⁠01:16⁠ Challenges Faced by Product Marketers⁠02:33⁠ Personal Anecdotes and Lessons Learned⁠05:26⁠ The Importance of Messaging⁠07:33⁠ Building Effective Narratives⁠11:04⁠ The Reality of Messaging Briefs⁠23:56⁠ Introducing the NTA Framework⁠28:25⁠ Steps to Create a Compelling Narrative⁠31:08⁠ Implementing the NTA Framework⁠37:40⁠ Conclusion and Call to Action

In this episode, I interview Jessvin Thomas, a technologist and pioneer in the cyber with Nokia roots to Blackstone, Optiv, & Adlumin and now using AI to solve the data problem at Auguria. This was a fun interview. I worked with Jessvin when I was at Optiv a decade ago, so we relived some good memories of bringing their MSS practice to market and launching a “NextGen SecOps” solution based on Phantom Cyber (SOAR was new at the time).Watch the Interview on YouTubeJessvin shares his journey from Cornell to working in IT support during the dot-com boom to manually inspecting firewall logs. He has a very cool vantage point, having worked IT at Nokia, in Cyber at Blackstone, running Optiv’s MSS business, and other leadership roles at Barracuda and Adlumin.And of course we cover where he is today as a pioneer in using AI for data management as an advisor to Auguria. I’ve always respected Jessvin’s ability to explain complex technologies in an inspirational way. Of course, I asked Jessvin, “What advice do you have for product marketers in cyber?” And Jessvin offered valuable advice summed up as - “become obsessed with the customer’s problem.” He also shared a fun story on winning the 2025 Houston SEC Con Launchpad event.Here is a recap;01:00 Early Career and Education at Cornell07:20 First Steps in Cybersecurity from Nokia to Blackstone13:57 Consulting and Career Growth19:59 Building and Leading MSSP at Optiv28:55 Current Ventures in AI and Data Analytics39:50 Winning the Houston SEC Con42:47 Advice for Product Marketers and Founders48:44 Conclusion and FarewellBrought to you by Cyber PMMwww.cyberpmm.com

Thanks for listening to the Cyber Markets Brief #43. Here's what's covered this week:• Palo Alto Networks buys Chronosphere, boosting their observability game.• Microsoft launches Autonomous Security at Ignite, aiming for self-sufficient solutions.• IDC releases the 2025 XDR MarketScape for vendor evaluations.• SAFE acquires Balbix, enhancing proactive security strategies.• Aspen Cyber Summit dialogues led by the White House.• Revolutionizing truth in cybersecurity sales—ditch the flashy pitches.• Rethinking PMM success metrics for better GTM strategies.• Cole Grolmus innovates AI agent identity strategies with observability.• Evan Goldberg on LastPass's move to passwordless solutions.• Cyber startups rake in a record $360M funding in a week.• Key questions for CISOs evaluating AI SOC startups.• Evolution Equity Partners lists top 50 cybersecurity innovators.• Nudge Security focuses on workforce in their $7M Series A.• Tier4 AI disrupts security operations with AI MDR.• Mate Security emerges with wisdom-led AI SOC agent.• Perplexity AI enhances efficiency with smart AI solutions.• Dragos seeks a Technical Marketing Manager for ICS defense.• Palo Alto Networks hiring for Cortex Cloud marketing.• Strange Ventures offers AI fellowship for innovative minds.To get this brief sent to your inbox every week, subscribe at www.cyberpmm.substack.com.This brief is brought to you by Cyber PMM — learn more at www.cyberpmm.com.

Thanks for listening to the Cyber Markets Brief. Here’s what’s covered this week:• Google launches Unified Security “Recommended”• Deepwatch restructures around AI investment• Identity market shifts as AI native platforms develop• Forrester defines proactive security platforms• Gartner initiates Exposure Assessment Platforms• Pete Shoard on preparing for Autonomous SOCs• CSA publishes new AI SOC benchmark• Guardian covers the human toll of SolarWinds• McKinsey’s State of AI 2025• Spotlight’s 2025 analyst survey• Gartner outlines the biggest PMM challenges• Maze launches AI for VM• AI security absorption analysis• OpenAI introduces GPT 5.1• PMM roles at Huntress, iboss, and SpecterOpsTo get this brief sent to your inbox every week, subscribe at www.cyberpmm.substack.com.This brief is brought to you by Cyber PMM — learn more at www.cyberpmm.com.

🚀 Cyber Markets Brief #41 is out.🧠 Zscaler acquires SPLX — securing the AI lifecycle📊 Gartner flags AI risk #2 for enterprise leaders⚙️ Gartner SecOps Workflow — convergence across detection, response, and exposure🤖 CrowdStrike launches Charlotte Agentic SOAR🌍 CrowdStrike EMEA Threat Report — ransomware and extortion spike across Europe🛰️ Ansa maps the Agentic Security landscape💰 Armis raises $435M — IPO prep underway📈 ConductorOne lands $79M to fight identity sprawl🔎 SecurityWeek tracks 45 cyber M&A deals this month💬 Torq’s AI Manifesto breaks the B2B messaging mold🎨 AI + Jobs thread visualizes creative destruction🎤 Nvidia GTC: Jensen drops AI infra insights for SecOps🧭 Gartner PMM Study shows PM reporting trends 6%→15%💼 PMM gigs: Cyera • Forescout • Lookout😅 Meme of the week: Windows = patient on life support🔭 Next up: AWS re:Invent + CyberMarketingCon 2025.👉 Read the full breakdown and subscribe to get it sent to your inbox: https://open.substack.com/pub/cyberpmm/p/cyber-markets-brief-41-zsccaler-xThis episode was brought to you by Cyber PMM. Learn more about Cyber PMM at www.cyberpmm.com

This week on the Cyber Markets Brief:• Dataminr x ThreatConnect acquisition• Panther doubles down on data• Gartner’s AI SOC Agent spotlight• $94.6B cyber market (Omdia)• The AI gap widens (Gartner)• Fluvio PMM AI Trends report• Snyk’s Evo demo• Sapphire Ventures’ Cyber Map• OpenAI “Company Knowledge”• Top PMM jobs + meme of the weekSubscribe to the Brief to receive this in your inbox at www.substack.cyberpmm.comBrought to you by Cyber PMM - www.cyberpmm.com.

This week on the Cyber Markets Brief 🎧Gartner’s SIEM MQ drops (and the memes follow), IDC names the XDR leaders, and Gartner updates its AI TRiSM model for the agentic era.We cover Accenture’s $10 B FY milestone, Cyberstarts’ $380 M Fund IV, Pentera’s $30 M acquisition, and Sitehop’s quantum funding round.Plus, OpenAI launches AgentKit — the start of true PMM automation.💼 New Cyber PMM roles → VMRay, Tenable, Arctic Wolf🔭 Ahead → Forrester Security & Risk Forum (Austin) + AWS re:Invent (Vegas)Listen on Spotify, Apple Podcasts, or Substack.Subscribe to get this in your inbox: www.substack.cyberpmm.com

Cyber Markets Brief #38 covers the week’s biggest moves in cybersecurity markets and product marketing: CrowdStrike x Pangea, Frost CWPP Radar, Vega + revel8 funding, AI-sim message testing, top gigs, and fall events.This audio brief keeps PMMs, founders, and cyber pros ahead of the curve. Subscribe to fight digital chaos, turn noise into narrative, and do more with less.👉 Subscribe to get weekly Cyber PMM insights, industry news, content plugs, tools, gigs, and tips direct to your inbox. www.cyberpmm.substack.com

Cyber Markets Brief #37 is live 🐳👉 Subscribe on Substack: https://cyberpmm.substack.com🧭 What’s Inside:Netskope files for IPO (~$6.5B)F5 to acquire CalypsoAIKoi raises $48M; Adaptive Security $43MTenex AI raises $27MTego Cyber launches VigilAigent MSSKikimora Agent release for SMEsAnthropic + Arctic Wolf drop new insightsHack Space Con ContentSplunk .conf25 wrap-up (Boston highlights!)Top Cyber PMM roles on LinkedIn

CrowdStrike scoops Onum. Cato and Varonis make AI security buys. Gartner unveils Cool Vendors in Agentic AI TRiSM. Google launches SecOps Labs. Plus Cloud 100, PMM jobs, events, memes, and a $400K tip.Read the brief: https://open.substack.com/pub/cyberpmm/p/cyber-markets-brief-36Cyber Markets Brief #36 is live 📰👉 Read or listen on Substack: 🧭 What’s Inside: 📰 Industry Updates • CrowdStrike acquires Onum, reports strong Q2’26 • Cato Networks acquires Aim Security • Varonis buys SlashNext for AI email security • Gartner: Cool Vendors in Agentic AI TRiSM • Google launches SecOps Labs🎧 Content Plugs • Release vs. Launch process • Val Tsanev on the “fatal mistake” of cyber websites • Jason Oakley’s product page formula • Kieran Flanigan: rise of the “Super IC”🚀 Startups & Funding • 17 cyber firms in Forbes Cloud 100 • SOC Jedi.AI drops an AI-generated SOC debate video😂 Meme Highlight • Mike Privette nails the state of the industry🔭 Things Ahead • Splunk .conf25 (Boston, Sept 7–10) • CrowdStrike Fal.Con (Vegas, Sept 15–18) • Gartner SRM Summit (London, Sept 22–24) • MCP & AI Agent Security Conf (Sep 30) • ICS Cybersecurity Conf (Atlanta, Oct 28–30) • Forrester SR Forum (Austin, Nov 3–4)💼 Cyber PMM Gigs • Entrust – Director of Solutions Marketing • Gravwell – Product Marketing Manager• Datadog- Sr. PMM💡 Tip Keith Richman: Narrative > Writing. OpenAI’s $400K comms hires prove it.READ OR LISTEN TO THE FULL BRIEF

IDC crowns IR leaders. Forrester’s AEGIS frames agentic-AI security. Okta adds Axiom for PAM. Cloudflare ships AI guardrails. Netskope S-1, Seemplicity $50M, VirtueAI MCPGuard. Plus content plugs, events, gigs, and a PMM impact tip.Cyber Markets Brief #35 is live. Read or listen on Substack.📰 Industry• IDC names IR leaders• Forrester AEGIS lands for agentic-AI security• Okta to buy Axiom Security for PAM• Cloudflare rolls out Zero Trust controls for AI• CyberMarketingCon kicks off🎧 Content• Elena Verna on the end of pure managers (Marketing Against the Grain)• PMM × customer conversations poll by Tamara Grominsky• ASPM decoded by James Berthoty🚀 Startups & Funding• Netskope files S-1• Seemplicity raises $50M• VirtueAI launches MCPGuard• August funding roundup from Dr. Cyber🔭 Events.conf25 Boston • Fal.Con Vegas • Gartner S&R London • ICS Cybersecurity Conf • Forrester S&R Austin💼 GigsCloudflare Sr PMM • Anvilogic Technical PMM • Datadog PMM, Threat Management💡 PMM TipPick one metric. Define your impact or you’ll keep explaining your job instead of doing it.Want this sent to your inbox every week? Subscribe at: www.cyberpmm.substack.com

Cyber Markets Brief #34 is Live!Netskope files S1. SailPoint x Savvy. Nir Zuk retires. WitnessAI firewall. DARPA CCxAI. MIT AI stat. Zscaler logs debate. Tsanev $10M bet. RedMimicry + 1Security raises. Clueso plug. New gigs. Adam Grant tip.🔗 Read or listen to the full brief: https://open.substack.com/pub/cyberpmm/p/cyber-markets-brief-34📰 Industry Updates• Netskope files S1 — another public cyber player enters the market (thanks for the heads up J.D. Padgett, CFA)• SailPoint to acquire Savvy (SaaS governance boost)• Nir Zuk retires from PANW after 20 years shaping the industry• PAN reports results - analysis from Ivana Delevska• WitnessAI launches AI Firewall• Rapid7 shifts into a full SecOps platform (analysis from Cole Grolmus)🎧 Content Plugs• DARPA’s CCxAI challenge — Resilience Cyber interview with Andrew Carney• Google’s Agentic SOC vision• Zscaler log retention debate - post from Steven Swift• Val Tsanev bets $10M against “security consolidation”• MIT: 95% of GenAI projects fail to deliver - posts from Priska Burkard & Rock Lambros🚀 Startups & Funding• Resonance Security origin story• 1Security raises from DigitalOcean Ventures• RedMimicry GmbH closes seven-figure seed round🔧 Tool Plug• Clueso (YC W23) → turns screen recordings into polished product videos & docs🔭 Things Ahead• Splunk .conf25 | CrowdStrike Fal.Con | Gartner S&R London | ICS Atlanta | Forrester Austin💼 Gig Alerts• Okta • Palo Alto Networks • Hack the Box • Skyhigh • Wiz • IANS • more• Post from Andy Tzortzinis on PMMs actively looking for work. 💡 TipDon’t confuse confidence with competence. - Adam Grant (a.k.a. Reward the person who makes the room smarter--it's not always the chatterbox.)🔗 Read or listen to the full brief: https://open.substack.com/pub/cyberpmm/p/cyber-markets-brief-34_______________Brought to you by Cyber PMM 🐳🐳 Fight digital chaos. Turn noise into narrative. Do more with less.Subscribe to the YouTube channel.Subscribe to the Podcast on Spotify or Apple. Follow on X.

🚨 Cyber Markets Brief #33 is live 🚨🔗 Read the full brief & subscribe: https://open.substack.com/pub/cyberpmm/p/cyber-markets-brief-33🐳 Top Cyber PMM Update• 🎙 Interview with Ken Dunham — 35 years in cyber, from early internet threats to U2 spy planes, Predator drones, iDefense, and Optiv’s Threat DNA. 📺 https://youtu.be/ZTveExo5aRE?si=wVzVOMpBGi1C1foS📰 https://substack.cyberpmm.com/p/s3e7-interview-with-ken-dunham-35📰 Top Industry Updates• 📉 Gartner stock takes heat — insiders say fundamentals strong• 🥵 DEF CON 33 too big? Calls to split East/West• 🏆 DARPA AIxCC crowns winners, tools going open-source• 💰 Cisco doubles AI infra order targets🎧 Top Content Plugs• 📊 Security budgets slow to +4% YoY (IANS + Artico)• 💬 SentinelOne CMO LinkedIn “winning” post debate• 🤖 GPT-5 Prompting Guide for crisp PMM outputs🚀 Startups & Funding• 🤝 Accenture to acquire CyberCX (~A$1B)• 💵 1Kosmos raises $57M Series B🔧 Tool Plug• ⌨️ Mac Voice Control Shortcut — tap Control twice, talk, done🔭 Things Ahead• 📅 AI Risk Summit — Aug 19–20• 📅 CrowdStrike Fal.Con — Sep 15–18• 📅 Gartner SRM Summit — Sep 22–24• 📅 ICS Cyber Security Conference — Oct 28–30• 📅 Forrester Security & Risk Forum — Nov 3–4💼 Gig Alerts — Okta, Wiz, 1Password, KnowBe4, Cytactic💡 PMM Tip“Everyone has a plan till they get punched in the face” — Mike Tyson. Listen first. Talk less.🔗 Read the full brief & subscribe: https://open.substack.com/pub/cyberpmm/p/cyber-markets-brief-33

Cyber PMM Podcast: Ken Dunham on Cybersecurity Leadership & Dark Web OperationsIn this gripping episode of the Cyber PMM Podcast, I welcome cybersecurity veteran Ken Dunham, who shares insights from his 35+ years of experience in cybersecurity, incident response, dark web operations, malware research, and strategic transformation. We dive into Ken's fascinating journey into cybersecurity, starting from a chance encounter with a Macintosh computer to pioneering efforts in threat intelligence. Ken also discusses his work with the U2 spy plane and Predator drone programs, his success with iDefense and Eyesight Partners, and the creation of the Optiv Threat DNA platform.The conversation covers the importance of storytelling in cybersecurity, the role of faith and dreams in career progression, and practical advice for product marketers and those building new cyber products. Tune in to hear Ken's unique perspective on the evolving cybersecurity landscape and his tips for combating digital chaos.00:00 Introduction to the Cyber PMM Podcast00:17 Meet Ken Dunham: Cybersecurity Expert01:14 Ken's Journey into Cybersecurity03:12 College Days and Early Tech Fascination05:21 First Encounters with Viruses and Early Programming11:56 From Free Antivirus Software to About.com16:42 Transition to Military Projects and Advanced Tech22:00 Leadership Lessons and Emotional Intelligence27:47 The Importance of Communication in Leadership28:48 Ken's New Book on Cyber CSO Marksmanship29:43 The Role of CISOs in the Industry30:15 The Power of Storytelling in Cybersecurity30:27 Creating a Community for CISOs32:48 Transitioning to Cybersecurity Full-Time34:42 The Journey with iDefense and iSight Partners38:52 The Role at Optiv and Threat DNA40:02 The Intersection of Biology and Cybersecurity41:56 Challenges in the Cybersecurity Industry52:03 Advice for Cybersecurity Product Marketers54:23 Final Thoughts and Advice for Innovators58:54 Conclusion and Contact Information

Cyber Markets Brief #32 just dropped. Here’s what’s inside 🧠👇📰 Top Industry Updates• Black Hat 2025 takeaways from Roger Grimes• Gartner stock tanks—AI’s impact on analyst firms• Richard Stiennon says LLMs aren’t replacing analysts (yet)• Microsoft debuts Project Ire (autonomous malware agent)🎧 Content Worth Bookmarking• OWASP’s Agentic AI Security & Governance v1.0• Anthropic’s Claude now auto-reviews code for security• What is a hacker? Ted Harrington explains🚀 Startup + Market Moves• SentinelOne acquires Prompt Security (~$250M)• Xbow becomes first autonomous pentest agent to top HackerOne• Safe Security ($70M) + Noma Security ($100M) raise big• AI security backlash heats up• HACK ETF up 32% YoY• 20 years of cyber M&A: 200 vendors became 11🔧 Tool Plug• OpenAI drops GPT-5 + OSS-120B model• Cursor integration → fast-track PMM workflows💼 PMM Jobs• Cloudflare, Cyera, ReversingLabs, Delinea + more💡 PMM Tip of the WeekTech jobs may shrink, but AI freelance is booming.Prompt engineering roles on Upwork are up 51% QoQ.The audio version of this brief is AI-generated, using NotebookLM by Google.

This week’s brief includes Gartner’s updated $213B cybersecurity spend forecast, Palo Alto Networks’ bid to acquire CyberArk, IBM’s breach cost trend, GenAI trust issues, and why Peter Drucker wants you to skip that meeting. Plus, top tools, funding news, and Cyber PMM jobs worth chasing.📩 Subscribe to receive the full brief straight to your inbox → https://cyberpmm.substack.com

🚨 Cyber Markets Brief #30 is live!This week’s edition is loaded with sharp updates, real talk, and zero fluff.🧭 What’s Inside:📰 Top Industry Updates• MSFT SharePoint exploit flagged as “SolarWinds-level”• Allie Mellen on data lake strategy shifts• 307 vendors headed to Black Hat🎧 Top Content Plugs• Gartner says: budgets are shrinking• Wynter’s audit → 6% think their messaging stands out• Expel CSO on MSSP trends🚀 Funding & M&A News• PANW x SentinelOne?• DDOG x Upwind?Hot takes from Cole Grolmus 👀🔧 Tool Plug🧠 Cursor – if you’ve got a workflow pain, build your own AI tool. Maybe your problem is a product.💼 Cyber PMM Gigs• Skyhigh, Microsoft, Elastic, KnowBe4💡 PMM TipUse this AI prompt to simulate analyst feedback before your next messaging pitch. Fast, brutal, helpful.💨 Fluffy Word to Watch❌ Agentic. Use it sparingly. Describe the agent’s actual function + user outcome.📬 Subscribe: https://cyberpmm.substack.com

Thanks for listening to Cyber Markets Brief #29!This week’s drop hits hard with industry insights, PMM tools, funding news, and a much-needed reminder to pause and reset.Here’s what’s inside:📰 Industry Updates• Gartner 2025 Magic Quadrant for EPP• CyberArk launches tools to secure AI agents in AWS• Forescout unveils non-quantum-safe encryption detection🎧 Content Plug• Lex Fridman interviews DHH (worth every minute)🚀 Startup & Funding• Cybersecurity funding hit $9.4B in H1 2025• Empirical Security emerges from stealth with $12M🔧 PMM Tool Plug• Navattic – no-code interactive product demos for GTM teams🔭 Things Ahead• Black Hat USA 2025 (Aug 2–7)• DEF CON 33 (Aug 7–10)💼 PMM Job Alerts• HUMAN, SentinelOne, Abnormal AI, CrowdStrike, NETSCOUT💡 PMM TipStep away. It's summer. You need the reset.💨 Fluffy Phrase to Avoid❌ “Fluffy” (yes, even this word is getting... fluffy)👇 Subscribe here if you haven’t yet:https://cyberpmm.substack.com/

Cyber PMM Brief #28 – The Summer Slowdown Edition ☀️🐳This week:• 41 cybersecurity M&A deals shake up the vendor map• Google, Thales, and OpenText drop fresh threat intel• Forrester’s new Zero Trust Wave changes the leaderboard• Black Hat & DEF CON are coming fast—PMMs, get ready• Plus: the one meeting you should decline this weekSlower pace, same smart signal. Subscribe for weekly drops built for cybersecurity PMMs who want zero fluff, full focus.

Brief #27 is live—your industry edge in less than 15 minutes. Packed with signal, not noise, here’s what Cyber PMMs need to know:• Cloudflare launches Pay-Per-Crawl, reshaping AI economics• New AI tools built for PMMs and creators• Top podcasts on GTM strategy + SecOps AI• Fresh cyber startup funding and product launches• Black Hat 2025 and what’s ahead for AugustStay sharp. Stay ahead.

In this episode of the Cyber PMM podcast, I interview Jordan Snapper, also known as Dr. Cyber, who is the CEO and Chief Content Surgeon of Doctor Cyber. We dive into the essential collaboration between product marketers and content marketers in cybersecurity. Watch the full episode on YouTubeJordan shares his unique journey into the cyber world, the importance of understanding the product deeply, and the pivotal role of content in addressing cyber buyers' pain points. The discussion covers practical tips, such as leveraging Reddit and podcasts for content intelligence, the significance of original research, and effective strategies for utilizing AI tools to scale content production. Jordan also highlights the value of aligning product and content marketing from day one and offers insights into the landscape of cyber content marketing. This episode is packed with actionable advice for anyone looking to excel in cybersecurity marketing. 00:00 Introduction to the Cyber PMM Podcast00:16 Meet Dr. Cyber: Jordan Snapper's Journey00:49 The Importance of Content in Cyber Marketing05:05 Leveraging Reddit for Content Insights07:45 AI Tools and Content Production21:51 The Power of Original Research32:29 Introduction to MCP and Medium32:43 Exploring Substack and Technical Content33:53 Content Distribution Channels: Reddit, YouTube, LinkedIn35:26 The Importance of Owning Your Content36:13 Maximizing Podcast Content37:36 Creative Content Strategies and Industry Insights46:22 Event Marketing and Content Generation50:13 Effective Product Marketing and Use Cases54:23 Conclusion and Final Thoughts

Join me on a journey through my experience at Cisco Live in sunny San Diego from this week! Start Day 1 with coffee and threads, then follow along as I navigate through registration, explore the event's impressive digital resilience area, and hunt for the perfect Cisco shirt. Get a behind-the-scenes look at the Security Operations Center (SOC) and its innovative technologies powered by Splunk. Experience the atmosphere of Cisco Live compared to other cybersecurity events, and delve into exciting discussions about AI, reasoning models, and groundbreaking technologies. This episode captures the essence of what it means to be a product marketer making an impact at events in the fast-paced world of cybersecurity. 00:00 Introduction and Arrival in San Diego 00:16 Registration and Badge Pickup 00:39 Finding the Shirts 01:25 Exploring the SOC and Event Setup 02:17 First Impressions of Cisco Live 03:21 Booth Training and Demo Area and Lightning Talks04:56 Keynotes and Reflections

This week:Latest podcast episode: Strangled by lanyards. Plus Zscaler’s AI push, CrowdStrike stock slides, new AI tools, startup funding movements, threat actor rebrands between MSFT and CRWD, Hubspot's integration with ChatGPT, new PMM gigs, and why your tagline might still be unclear.

In this episode of the Cyber PMM Podcast, Dane breaks down the critical role events play in a PMM's life and how to navigate them effectively. Fresh from the RSA conference and facing multiple upcoming events, Dane shares insights into aligning product marketing strategies with events, working seamlessly with event teams, and focusing on high-value activities while avoiding distractions. Learn how to use events as powerful marketing moments to showcase your product, maintain consistency in messaging, and drive product launches successfully. Tune in for expert advice on managing the chaos and maximizing the impact of your presence at industry events.00:00 Introduction to the Cyber PMM Podcast00:12 Surviving the Event Marathon00:50 The Reality of Event Management for PMMs01:41 The Role of PMMs at Events02:34 Maximizing Event Impact04:17 Strategic Event Planning06:03 Aligning Teams Around Events08:04 Conclusion and Final Thoughts

AI-Generated Podcast: Cyber PMM Brief 25 RecapIn this groundbreaking episode of the Cyber PMM podcast, Dane introduces the first-ever AI-generated podcast using Notebook LM. Featuring a comprehensive recap of Cyber PMM Brief #25, the episode highlights critical updates in Cyber Product Marketing, industry news, and strategic insights. Key topics include Jonathan Pipek's deep dive into modern B2B product marketing, Zscaler's acquisition of Red Canary, key findings from the PMA 2025 State of Product Marketing report, and the CrowdStrike 2025 Global Threat Report. You'll also find valuable tips for PMMs, upcoming events, job alerts, and much more. Don't miss this episode if you want to stay ahead in the ever-evolving tech landscape. Subscribe to the Cyber PMM newsletter at substack.cyberpmm.com for weekly updates delivered straight to your inbox!00:00 Introduction to AI-Generated Podcast01:18 Overview of Cyber PMM Brief #2502:31 Key Cyber PMM Updates03:14 Industry Updates and Market Moves05:11 Content Highlights and Recommendations06:49 Looking Ahead: Upcoming Events and Opportunities07:27 Final Thoughts and Tips

In this episode of the Cyber PMM podcast, I interviews Jonathan Pipek, founder of Blue Manta Consulting and a revered product marketing consultant for B2B SaaS startups. Jonathan shares his extensive experience working with companies like CareerBuilder, Assurant, and Lion Guard, and discusses the best practices for product marketing in the cybersecurity space. We dive into Jonathan's career journey, the evolution of product marketing, the impact of AI on the industry, and essential strategies for effective product adoption. The conversation also covers tips for aspiring product marketers, maintaining work-life balance, and the importance of a focused team charter. Jonathan emphasizes the critical role of distribution and partnerships in today's competitive landscape and provides valuable insights for professionals in the field. Tune in to learn from one of the top 100 product marketing influencers on how to excel in the dynamic world of product marketing.00:00 Introduction and Guest Background01:14 Journey into Product Marketing03:53 The Evolution of Product Marketing05:06 AI's Impact on Product Marketing05:54 The Importance of Differentiation and Distribution07:48 Challenges in Cybersecurity Product Marketing14:58 Collaborating with Teams for Success22:21 Measuring Product Marketing Success30:02 Challenges in Creating a Universal Model30:19 Adapting Product Marketing Across Industries31:44 Advice for Aspiring Product Marketers34:13 Standing Out in Job Interviews39:24 Avoiding Burnout in Product Marketing44:58 Setting Boundaries and Personal Time Management49:27 Resources and Final Thoughts

Building Teams of Teams: Season 3 Kickoff with General Stanley McChrystal's FrameworkIn this compelling kickoff episode for Season 3 of Cyber PMM, host Dane delves into the revolutionary 'Team of Teams' concept introduced by General Stanley McChrystal. Learn why traditional hierarchical structures are giving way to dynamic networks, and how product marketers can thrive in this collaborative environment. Dane shares insights on creating effective teams, dispels myths about product marketing authority, and explores the integration of agentic AI into team dynamics. Tune in to discover practical frameworks, tactical tips for collaboration, and what this new season has in store for you. Don't miss out—subscribe on LinkedIn, Substack, Spotify, or Apple, and follow Cyber PMM on Instagram, X (Twitter), and LinkedIn.00:00 Introduction to Cyber PMM Season Three00:17 The Concept of Team of Teams00:35 The Importance of Teamwork in Product Marketing02:22 Basketball Analogy: Teams vs. All-Stars03:49 Debunking Myths About Product Marketing05:43 The Role of AI and Agents in Modern Teams07:55 Core Concepts of Team of Teams12:19 Tactical Tips for Effective Team Collaboration13:12 Season Three Overview and Conclusion

Thanks for tuning in to Season 2 - get ready for Season 3 launching this week!Thank you to everyone who tuned in to Season 2 of Cyber PMM 🐳 content/podcast, it was an adventure. It's time to turn to Season 3: Product Marketing as a Team of Teams. Hope you will join! Borrowing from a concept I learned in General Stan McChrystal's book 'Team of Teams', I will dive into: - the complex challenges facing the product marketing teams today- leading without authority - the key teams/functions that we work with (campaigns, web, content, etc.)- creating team org models for speed and scale- agentic AI's impact on, and replacement of, cross-functional interlocks- several expert interview guests in betweenBe sure to subscribe to keep up to speed.

Unlocking Competitive Intelligence with AI: An Interview with Ani GottiparthyIn this episode of the Cyber PMM podcast, your host Dane interviews Ani Gottiparthy, CEO and Co-founder of Hindsight. They delve into how Hindsight is revolutionizing competitive intelligence through AI. Ani shares his journey from studying at UC Berkeley to working at Logitech and finally founding Hindsight through Y Combinator. The conversation covers startup challenges, the integration of AI in competitive intelligence, and the importance of secure, data-driven positioning. Learn how AI can automate and enhance competitive analysis, making it easier for teams to stay ahead in crowded markets.00:00 Introduction and Guest Introduction01:19 Ani's Background and Career Journey02:26 Founding Hindsight and Y Combinator Experience05:44 AI and Competitive Intelligence10:02 Security and Compliance in AI17:37 Hindsight's Competitive Intelligence Tool22:14 Building and Growing a Startup31:47 Future Plans and Closing Remarks

Join Dane from Cyber PMM as he embarks on the 2025 RSAC (RSA Conference) messaging tour. In this episode, Dane dodges goats, monster trucks and magicians as he navigates through nearly every vendor booth, detailing the latest innovations and key messages from leading cybersecurity vendors. From supply chain security to AI-powered solutions, discover how the cybersecurity landscape is evolving, and get insights on the technology that’s shaping the future of the industry. Don't miss this in-depth exploration of RSAC 2025!Watch the video version on YouTube here: https://youtu.be/hLWlJ_Y6DSA

Unveiling Cybersecurity Content That Influences Buyers | Cyber PMM PodcastIn this episode of the Cyber PMM Podcast, host Dane shares research on the most effective product content formats influencing cybersecurity buying decisions in 2025. Tune in to learn how modern cyber buyers leverage AI tools, peer networks, and self-directed research, and discover which content formats like demos, product tours, and white papers resonate most with different cyber buyer personas. Gain insights into optimizing content for AI consumption, creating impactful self-service experiences, and amplifying customer advocacy. This episode is essential for product marketers aiming to stay relevant in the evolving digital landscape.00:00 Introduction to the Cyber PMM Podcast00:13 The Shift in Cybersecurity Buying Decisions01:19 Research Methodology and Findings04:01 Content Effectiveness Across Cyber Buyer Personas08:37 Impact of AI on Cybersecurity Buying14:09 Strategic Implications for Cyber PMMs16:08 Conclusion and Final Thoughts

Navigating the AI-Enabled Buyer's Journey: Essential Content Strategies for Product MarketersIn this episode, we explore the transition from traditional content marketing to the AI-enabled Buyer’s Flow. Discover how the rise of AI tools like ChatGPT and Claude are transforming the way buyers seek information and make purchasing decisions. Learn about the three key phases in the modern buyer’s journey—signal spark, peer echo, and demo hunt—and how to adapt your content strategy to meet these new demands. I also dive into a 10-step content creation sanity check to ensure your strategies remain effective and relevant in this AI-driven landscape. Whether you’re a seasoned marketer or new to the field, this video provides actionable insights to help you create content that resonates with both human buyers and AI tools.00:00 Introduction to Modern Product Content Creation01:24 The AI-Enabled Buyer's Flow01:37 Signal Spark: The New Journey Trigger03:21 Peer Echo: Gathering Opinions04:04 Demo Hunt: Quick Proof of Concept04:50 Justification: Selling Internally05:32 Conclusion of Part One05:45 10-Step Sanity Check for Content Creation06:03 Strategy First: Align Before You Create06:54 Rewiring Your Mental Model07:35 Writing for Goldfish and AI08:14 Starting with Questions, Not Features08:57 Auditing Before Adding10:14 Gathering Feedback and Iterating11:08 Agency vs. Internal: Weighing the Trade-Offs11:44 Creative Briefs as Prompt Engineering12:15 Planning the Publish13:01 Final Thoughts and Playbook Recap

In this episode of the Cyber PMM Podcast, host Dane welcomes Martin Naydenov, Industry Principal at Frost & Sullivan, to discuss the intricacies of the cybersecurity market. From Martin's unconventional journey into cybersecurity and market research to the latest trends in threat intelligence and AI, this episode is packed with insights for product marketers and cybersecurity professionals. Martin shares his experiences navigating the evolving landscape of cyber threats, the importance of customized market research, and effective go-to-market strategies. The conversation also delves into the potential of AI in cybersecurity and practical advice for product marketers to stay ahead in a competitive market. Whether you're interested in threat intelligence, market strategies, or the impact of AI, this episode has something for everyone in the cybersecurity field.00:00 Welcome to the Cyber PMM Podcast00:14 Introducing Special Guest: Martin from Frost and Sullivan01:22 Martin's Journey into Cybersecurity03:50 The Evolving Cybersecurity Market06:16 Threat Intelligence: Past and Present18:11 The Role of AI in Cybersecurity27:20 Debating the Value of AI Education28:37 Exploring GTM Advisory Services29:24 Custom Market Research for Enterprises30:05 Mid-Market and Smaller Entities Strategies31:21 The Role of Analysts in Product Marketing33:15 Impact of LLMs on Market Research37:48 Advice for Product Marketing Managers46:01 Measuring Success in Cybersecurity Solutions49:08 Conclusion and Final Thoughts

Riding the Wave of Innovation: Product Marketing in 2025In this episode of the Cyber PMM Podcast, host Dane Disimino explores the dynamic landscape of AI innovation from a product marketing lens in 2025. He discusses the accelerating pace of innovation, driven by AI and rapid technological advancements, and shares his personal journey with entrepreneurship and product marketing. Dane emphasizes the importance of adaptability, strategic messaging, and an innovation mindset for PMMs to thrive in the ever-evolving digital age. Tune in to learn how to navigate the chaos, balance legacy and new products, and leverage AI to stay ahead. Don't miss out on his valuable insights and practical advice for product marketers!00:00 Introduction to the Cyber PMM Podcast00:12 Riding the AI Wave in 202501:11 The Importance of Adaptability in Product Marketing01:56 Navigating the AI Revolution02:48 Balancing Innovation with Legacy Products04:27 The Role of Culture in Innovation04:58 The Future of PMMs with AI05:44 Conclusion and Final Thoughts06:04 Outro and Additional Resources

In this episode, Dane Disimino dives into the intricacies of product launches in a competitive market. Covering critical realities, he addresses common pitfalls such as unclear messaging, lack of program management and lack of executive sponsorship. Dane breaks down launches into three tiers to effectively manage resources and minimize disruptions. He also emphasizes the importance of dedicated launch managers and relays the concept of 'Marketing Moments' for bundling product launches into unified themes. With practical advice, this episode is a must-watch for product marketers aiming for a successful launch strategy. 00:00 Introduction to Product Launch Challenges01:16 Common Reasons for Product Launch Failures02:28 Defining Launch Tiers05:48 The Importance of a Dedicated Launch Manager07:43 Implementing Marketing Moments11:23 Final Thoughts on Successful Product Launches

Exploring SOC Surveys, AI, and Cybersecurity Trends with Christopher CrowleyIn this episode of the Cyber PMM podcast, I interview Christopher Crowley, a cybersecurity consultant at Montance LLC and instructor at the SANS Institute. We discuss his extensive +20-year journey in cybersecurity, from high school tape backups to handling major incidents during Hurricane Katrina. Chris delves into his work on the annual SANS SOC survey, revealing key trends in security operations, AI, and the evolving role of SOC analysts. We also explore challenges in implementing AI, the importance of meaningful work in retaining talent, and what the future may hold for SOCs. Product marketers can gain insights into how to better resonate with their target audience in the cybersecurity field.00:00 Introduction and Guest Introduction00:31 Early Career and Entry into Cybersecurity02:41 Challenges and Lessons from Hurricane Katrina04:36 Transition to Government Contracting and Consulting05:42 The Role and Impact of IANS07:05 Deep Dive into Security Operations (SecOps)07:51 The SANS SOC Survey: Origins and Evolution14:59 Trends in AI and Technology Satisfaction19:33 Employee Retention and Work-Life Balance in SOCs23:35 The Paradox of Automation24:08 Incremental Improvements in SOC25:27 Future Vision: AI in SOC25:59 Three Buckets of AI Integration28:04 Building Custom AI Tools34:44 Outsourcing and AI Agents36:46 Skills Needed for SOC Analysts39:24 Marketing to SOCs45:16 Getting Involved in SOC Surveys47:03 Conclusion and Final Thoughts

Exploring Zero Trust and AI in Cybersecurity with Christopher SteffenIn this episode of the Cyber PMM podcast, I interview Christopher Steffen, a cybersecurity analyst, thought leader, and VP of research at Enterprise Management Associates (EMA). We discuss Christopher's recent travels and activities, his insights on the RSA Conference (RSAC), and emerging trends in cybersecurity, especially related to AI and automation. Christopher shares his concerns about the commoditization of Zero Trust and elaborates on how AI and APIs are transforming the cybersecurity landscape. He also offers practical advice for product marketers in the cybersecurity field and tips for effective analyst briefings.00:00 Introduction and Guest Welcome00:23 Recent Travels and Conference Insights06:34 AI and Innovation in Cybersecurity14:01 Zero Trust Concerns and Commoditization29:14 API Security and Expanding Attack Surfaces39:02 Tips for Product and Technology Marketers49:01 Concluding Thoughts and Farewell

🚀 My Book, Through the Cyber Maze, is LIVE! Get it FREE Until Saturday, March 15th! 🚀12 years. 7 vendors. Somehow I've lived to tell the story of my maze-like journey through the chaos of cybersecurity and product marketing. This is my first book. I’m figuring it out as I go, but life’s too short not to give it a shot.What's Inside?📖 Through the Cyber Maze is a collection of 7 stories filled with hard-earned lessons, behind-the-scenes moments, and the realities of navigating an industry built on chaos.I take you through:🚢 7 Chapters, 7 "Ships"Part 1: The Comodo Pirate ShipPart 2: The Optiv Cruise ShipPart 3: The Dell Secureworks Battleship Part 4: The Siemplify Attack BoatPart 5: The VMware Captainless ShipPart 6: Refueling on the Cisco Aircraft CarrierPart 7: Full Steam Ahead at Splunk🔗 Want a free copy before Saturday, March 15th?COMMENT on my LinkedIn post or send me a DM, and I whale send you the link. Inside, you’ll discover: 🐳 Survival Tips: How to fight digital chaos, cut through industry hype, and do more with less. 🐳 Navigating Your Maze: Lessons for anyone facing career uncertainty, market turbulence, or the joyride of a hype cycle and how to keep moving forward. 🐳 Industry Evolution: A look back at what I suspect will be called the “Pre-AI” era of cyber (2013–today) before we all catapult into the AI era. 🔥 Bonus for Reviewers 🔥Leave a review on Amazon, DM me a screenshot on LinkedIn or Substack, and I’ll add you to an early access list for future books, exclusive content, and PMM frameworks.💡 Not really a reader but want to get involved? ✅ Follow Cyber PMM on LinkedIn to join the fight against digital chaos, cut through the hype, and do more with less. ✅ Subscribe to the Cyber PMM Channel for deeper dives into the madness.

Welcome to the Cyber PMM podcast! In this episode, Dane Disimino breaks down the overwhelming surge of AI innovations into 10 distinct categories or 'camps'. From chip makers to large language models, AI-native startups to enterprise-focused development platforms, discover the key players and technologies shaping the future. Learn about the latest tools, frameworks, and how to keep up with this fast-evolving digital landscape. Perfect for beginners and anyone looking to understand the basics of AI. Tune in for a simplified guide to cutting through the AI hype and staying relevant in the tech world.00:00 Introduction and AI Hype01:14 Breaking Down AI into 10 Camps02:13 Camp 1: The Chip Makers03:22 Camp 2: Large Language Models (LLMs)04:32 Camp 3: AI Native Startups05:35 Camp 4: Existing SaaS Providers Adding AI06:45 Camp 5: Advanced AI Agent Development Frameworks07:29 Camp 6: User-Friendly AI Agent Development Platforms08:13 Camp 7: Enterprise-Focused AI Agent Development Platforms09:45 Camp 8: Open Source Machine Learning Hubs and Frameworks10:23 Camp 9: AI Automation Platforms11:25 Camp 10: AI Simulation and Autonomous Agents12:39 Conclusion and Future Insights

This week, I sit down withDr. Zero Trust, Chase Cunningham, a cybersecurity expert with a background in theNavy, NSA, and Forrester, to discuss the current chaos in AI, security, and the financial world.Fromnation-state cyber strategies tohow AI is reshaping software development, this episode covers:✔️ The explosion of AI security threats & deepfakes✔️ TheBuy the Breach stock strategy✔️ What cybersecurity vendors get wrong when pitching analysts✔️ How the game is being impacted by AI advancements🔊 Tune in now—this is one you don’t want to miss!👉 Don't forget to like, subscribe, and drop a comment!📌 Follow Chase on:🔹 LinkedIn: https://www.linkedin.com/in/dr-chase-cunningham/🔹 Podcast: search for "DrZeroTrust Show"🔹 Sign the Petition:https://www.change.org/p/augmenting-our-cybersecurity-strategy-for-national-infrastructureSubscribe to his DrZeroTrust Podcast on your platform🔹 Check out the Demo Forum here:https://www.thedemoforum.com/📌 Follow me for more insights:🟢 Substack:https://cyberpmm.substack.com/🟢 Follow @Cyber PMM and/or Dane Disimino on LinkedIn.🟢 Follow on X:https://x.com/Cyber_PMM🟢 Website:www.cyberpmm.comYouTube:https://youtu.be/obtesYISnBM

In this episode of the Cyber PMM podcast, host Dane Disimino addresses the overwhelming flood of AI innovations and market changes plastered all over LinkedIn. Dane dives into his own journey of exploring AI's potential for product marketers, starting with Jensen Huang's CES keynote. He elaborates on the concepts of generative AI, agentic AI, and their implications for the future of product marketing after researching and testing nearly 30 AI tools. Dane shares his experiences with no-code developer tools like Bolt and Bubble, where he quickly transitioned from a product marketer to an app developer. He discusses the rapid development cycles in the AI space and reflects on the similarities between the current AI frenzy and the dot-com boom. He also touches upon the practicality and complexities of implementing automation solutions in enterprises. Dane invites listeners to engage, share their experiences, and collaborate to crack the AI code together. 00:08 The Overwhelming AI Landscape 01:04 Jensen Huang's CES Keynote Insights 01:54 Exploring Agentic AI 03:55 Becoming a Developer with AI Tools 06:49 The AI Ecosystem and Enterprise Applications 09:10 The Rapid Development Cycles of AI 10:28 Challenges in Implementing AI and Automation 12:21 Conclusion and Call to Action

Join this podcast to dive into the world of AI Agents. After watching Jensen Huang's CES keynote, I began thinking, why can't AI Agents replace my job? And down the rabbit hole I went, diving into the practicality of coding AI Agents with Cursor with zero coding experience, I began to take things more seriously. In this episode, I go through the possibility of an AI Agent-based future for product marketing and share what you need to know to prepare - those prepared for AI Agents will lead the way forward. Please subscribe to the podcast if you haven't already and join the conversation on LinkedIn as well. Learn more at www.cyberpmm.com and follow The Cyber PMM Podcast on Spotify, YouTube and Apple Podcasts. Show Links: Jensen Huang's Keynote: https://www.youtube.com/live/k82RwXqZHY8 Cursor AI Coding Platform: www.cursor.com

For more than 25 years, Steve Multer has partnered with the world’s most powerful and influential brands to craft and share their core values to the global marketplace. He’s delivered more than 20,000 talks at 1000+ events for over 2.5 million customers, partners, and industry analysts. As a keynote speaker, executive presence trainer, and presentation coach across North America, Europe, and Asia, Steve is an enthusiastic evangelist for better Corporate Storytelling, guiding executives, thought leaders, and sales teams at every level in their careers toward stronger spoken content and measurable communication success. I have personally been impacted by Steve's coaching while a PMM at Splunk and he really changed my approach to both virtual and physical presentations. I thought that Steve would bring valuable advice to you, my fellow Cyber PMMs, so I invited him to speak on this episode -- hope you enjoy! To learn more about Steve and the other resources shared in this episode: Nothing Gets Sold Until the Story Gets Told by Steve Multer (On Audible and Amazon) Free eguide from Steve at corporatestorytelling.com/guide (pw: soldtold23)

Join this conversation with cybersecurity industry and market expert Richard Stiennon. Learn about his industry origin story, the IT Harvest beginnings, how he's categorizing 10,000+ products, overall market trends, and his advice for Cyber PMMs on how to meet buyers in the coming age of AI-assisted buyer research.

This is the inaugural episode of the Cyber PMM channel. In this enlightening interview, seasoned cyber industry expert Jon Oltsik delves into his extensive career, sharing his valuable insights and experiences. He discusses the pivotal moments that shaped his journey, offers in-depth observations on the evolving cybersecurity landscape, and provides practical advice for product marketers navigating this dynamic field. From personal anecdotes to professional wisdom, this conversation is a must-watch for anyone interested in the intersection of industry dynamics, cybersecurity, and product marketing.