What’s Missing in Marketing Today?

In this episode of What’s Missing in Marketing Today, I sit down with Chris Reeve — a creator and strategist with over a decade in social media — to unpack what actually works in marketing in 2025.We cover:• Why 99% of content fails to connect• How to create emotion-driven storytelling that builds trust• The real role of AI in content and brand strategy• How to scale video without losing authenticityIf you’ve ever wondered how to turn attention into trust and trust into sales, this conversation will change how you see marketing.🔥 New episodes drop every Monday! 🎧 Listen on Spotify | Apple | YouTube🧠 Hosted by Carlton Follow for weekly insights on what’s really missing in marketing today.

Welcome to What Is Missing in Marketing Today: Live — where we dig into what actually moves the needle in modern marketing.This live workshop, recorded in 2023, breaks down the fundamentals of video strategy, confidence on camera, and content creation that still matter today — and will be even more important in 2026.🎙️ In this live session, we cover:Why video remains the most powerful tool for connection and trustHow to overcome the fear of being on cameraCreating content that builds personality and emotional connectionThe difference between documenting and creatingHow to adapt your message across LinkedIn, TikTok, YouTube, and InstagramWhy consistency matters more than perfectionTurning one video into a full content strategyHow emotion drives business decisions and repeat clientsThe power of showing up and becoming front-of-mind in your industryBuilding confidence, clarity, and communication through video🎥 Whether you’re a business owner, marketer, or creative, this workshop will help you understand why video marketing isn’t about production value — it’s about purpose, people, and consistency.💡 This is part of the What Is Missing in Marketing Today: Live series — recorded sessions, real conversations, and raw learning moments we’ll be expanding into live events in 2026.🎧 Subscribe and join the movement to bring real storytelling back to marketing.0:00 – 1:04 | Intro – Welcome to the Live WorkshopSetting the scene: what today’s session covers and why video still matters in 2025.1:05 – 5:22 | Why Video Still WorksHow storytelling, emotion, and visibility drive connection and trust in business.5:23 – 10:08 | Confidence on CameraPractical ways to overcome fear, hesitation, and the “I hate being on camera” mindset.10:09 – 15:37 | Creating vs DocumentingWhy authenticity wins over perfection and how to simplify your content strategy.15:38 – 21:25 | Where to Post & How to AdaptBreaking down LinkedIn, TikTok, YouTube, and Instagram — where your content performs best.21:26 – 27:44 | Finding Your MessageHow to identify what you actually stand for and communicate it clearly through video.27:45 – 33:32 | The Power of EmotionWhy emotion drives decisions and how to capture genuine human reactions on camera.33:33 – 39:40 | Structure & Scripting TipsHow to outline your videos without sounding scripted — frameworks that work.39:41 – 45:08 | Consistency Over PerfectionWhy showing up beats over-planning, and how consistency compounds audience trust.45:09 – 51:27 | Real-World Examples & StrategyCase studies from clients and creators applying these principles in 2023–2025.51:28 – 57:10 | Building Confidence Through RepetitionUsing regular filming to strengthen clarity, delivery, and natural communication.57:11 – 1:03:06 | Turning One Video into ManyRepurposing content across platforms and scaling your message efficiently.1:03:07 – 1:08:42 | AI, Tools & the Future of ContentHow AI assists creative processes without replacing authenticity and human voice.1:08:43 – 1:13:57 | Live Q&A HighlightsReal audience questions about strategy, confidence, and measuring ROI from video.1:13:58 – 1:18:00 | Outro & What’s NextWrapping up: key takeaways, gratitude to attendees, and a preview of What Is Missing in Marketing Today: Live 2026. #WhatIsMissingInMarketingToday #VideoMarketing #ContentStrategy #PersonalBrand #Storytelling #MarketingWorkshop #LiveEvent #Filmmaking #Marketing2025 #BusinessGrowth #ConfidenceOnCamerab

In this episode of What Is Missing in Marketing Today, I sit down with Phil Beastall — filmmaker and director behind Love Is a Gift and the Lewis Capaldi Someone You Loved music video.We dive deep into how emotion, authenticity, and storytelling still outperform algorithms — even in the age of AI.🎙️ In this episode:Phil’s journey from the creative industry into video productionThe making of Love Is a Gift — a £50 film that reached over 50 million viewersDirecting Lewis Capaldi’s Someone You Loved and shaping its emotional impactHow to create emotionally resonant content that cuts through AI noiseBalancing data, creativity, and human connection in modern marketingLessons from viral campaigns and how to stay authentic at scaleWhy forgiveness over permission matters when capturing real emotion on cameraWhat the future of storytelling and video marketing looks like in 2025If you’re a marketer, creative, or filmmaker, this episode will remind you what’s truly missing in marketing today — heart, story, and purpose.🎧 The full episode is live now!👉 Subscribe for weekly conversations on creativity, storytelling, and marketing that actually connect.#WhatIsMissingInMarketingToday #PhilBeastall #VideoMarketing #Storytelling #LoveIsAGift #LewisCapaldi #Filmmaking #CreativeIndustry #AIandCreativity #MarketingPodcast

In this episode of This Week in Marketing Today, we explore how AI, video marketing, and event strategy are reshaping the creative industry in 2025.Host Oliver joins the show to discuss the power of niching down, how the events industry bounced back post-COVID, and why human connection still beats automation — even in the AI era.🎯 You’ll Learn:How to pick a profitable niche in video or events Why hybrid events and live experiences are back stronger than ever How AI is transforming video production and event logistics The emotional side of video storytelling (and how to capture it)Speed-to-market strategies for post-event content How to price your creative services based on value, not time The discipline and mindset needed to push through tough seasons Outbound marketing and cold outreach tips for creatives🎧Perfect for:Videographers, event marketers, creative founders, and entrepreneurs looking to grow a human-centered brand in the age of AI.👉 Subscribe for more weekly insights on creative business, video strategy, and marketing that actually works.0:00 – 0:25 Intro – Welcome back! Kicking off this week’s episode on video, events, and niching0:26 – 2:10 Niching Down – Why picking a specific niche helps you scale faster and build authority2:11 – 4:40 COVID & Events – How the events industry was hit, adapted, and came back stronger4:41 – 5:45 AI & Human Connection – Why events and real-life experiences still matter in an AI world5:46 – 8:10 AI’s Impact on Video – Where automation helps (and where it can’t replace humans)8:11 – 11:11 Hybrid Events – The continued power of hybrid experiences and global reach11:12 – 13:30 Event Marketing Mistakes – What marketers get wrong and how to fix bottlenecks13:31 – 15:36 Emotional Storytelling – How to capture real emotion and authenticity on video15:37 – 20:08 Discipline & Mindset – How to stay focused, avoid burnout, and build creative endurance20:09 – 23:00 ROI & Value Pricing – Selling outcomes, not hours, and proving video’s real value23:01 – 26:19 Client Value & Saying No – Why turning down the wrong clients can grow your business26:20 – 31:10 Marketing Strategy – Outbound vs inbound, and why cold outreach still works31:11 – 37:13 Cold Outreach Tips – Handling rejection, scaling volume, and playing the long game37:14 – 41:09 Behind the Scenes – Filming BTS content without disrupting your client’s experience41:10 – 48:23 Scaling & Founder-Led Brands – Transitioning from solo founder to scalable systems48:24 – 50:10 Advice to My Younger Self – The truth about business: harder than you think, but worth it50:11 – 50:44 Outro – Final thoughts, thanks for tuning in, and don’t forget to subscribe! #VideoMarketing #EventMarketing #AIandMarketing #CreativeBusiness #Podcast #MarketingToday #NichingDown #HumanConnection #HybridEvents #CreativeEntrepreneur

What really makes marketing work?In this episode, we explore the psychology behind better marketing — the human side of what drives trust, emotion, and authentic connection. From understanding buyer behavior to mastering emotional intelligence, this conversation reveals why the best marketing starts with empathy, self-awareness, and genuine value.You’ll learn how to:Build trust and connection in your sales and marketingUse emotional intelligence to improve customer relationshipsUnderstand buyer psychology and decision-makingCreate authentic, human-centered marketing that stands outDevelop the mindset and resilience every entrepreneur needsTurn self-awareness into business growthWhether you’re a founder, marketer, or leader, this episode will help you see marketing through a deeper, more human lens.🎙️ Listen now to rethink how you build trust, communicate value, and connect with your audience.

Discover what’s missing in modern marketing and how AI can fix it.In What Is Missing in Marketing LIVE, we explore how to use ChatGPT 5, Opus Clips, and Whisper AI to create better content, build your brand, and stay ahead of digital trends in 2025.You’ll learn how to:Use ChatGPT for social media and content creationBuild confidence on camera and connect authenticallyStreamline your AI content workflowUnderstand how AI impacts marketing strategy💡 Ideal for creators, small businesses, and marketers looking to modernize their workflow.📅 Recorded live as part of the What Is Missing in Marketing 2025 series.🔗 Tools mentioned: ChatGPT 5 | Opus Clips | Whisper AI👉 Subscribe for more workshops on AI, creativity, and content strategy.0:00 – 0:44 Welcome Back & Audience Q&A0:44 – 1:46 Building Confidence on Camera1:46 – 3:00 Overcoming Fear & Starting Content Creation3:00 – 4:20 Mindset Shifts: Confidence, Value & Storytelling4:20 – 5:20 Sharing Knowledge & Building Authority5:20 – 6:17 Leading with Credibility & Trust6:17 – 7:20 Introduction to ChatGPT & AI in Content Creation7:20 – 8:40 Using ChatGPT for Social Media & Posts8:40 – 10:00 Prompt Writing: Tone, Detail & Authenticity10:00 – 11:20 Cognitive Creativity: AI as a Thinking Partner11:20 – 12:40 Hands-On ChatGPT Demo & Live Example12:40 – 14:00 ChatGPT Plus vs. Free Version Explained14:00 – 15:30 Uploading Files & Using Transcripts with AI15:30 – 17:10 Extracting Podcast Highlights with ChatGPT17:10 – 18:40 Creating Shortform Clips with Opus Clips18:40 – 20:30 Editing, Brand Settings & Caption Optimization20:30 – 22:00 Short vs. Long Form Video Strategy22:00 – 23:40 The Omnipresence Marketing Principle23:40 – 25:30 Consistency, Frequency & Confidence Online25:30 – 27:00 Using AI for Image Generation & Branding27:00 – 28:45 How to Prompt for Logos & Visuals28:45 – 30:30 AI vs. Human Creativity: The Ethical Debate30:30 – 32:15 The Future of Generative AI in Marketing32:15 – 34:10 Building a Marketing Funnel with AI Content34:10 – 36:00 Content Pillars, Campaigns & Sales Strategy36:00 – 38:00 Timing, Scheduling & Batching Your Content38:00 – 40:00 Real-World ROI & Measuring Marketing Impact40:00 – 42:00 The Role of Authenticity in AI Content42:00 – 44:00 Why Consistency Beats Perfection44:00 – 46:00 AI for Productivity: Tools Beyond ChatGPT46:00 – 48:00 AI Image & Video Tools (Opus, Whisper, Others)48:00 – 50:00 Human Connection in the Age of AI50:00 – 52:00 Social Media Algorithms & Content Longevity52:00 – 54:00 Marketing in 3-Month Cycles (Pillar Strategy)54:00 – 56:00 Building Awareness, Consideration & Trust56:00 – 58:00 From Views to Value: Turning Content into Sales58:00 – 1:00:00 Consistency, Momentum & Marketing Habits1:00:00 – 1:03:00 Q&A: Real Challenges in AI Marketing1:03:00 – 1:05:30 Final Advice: Focus, Simplify & Take Action1:05:30 – 1:06:39 Closing Remarks & Thank You

This episode of What’s Missing in Marketing Today features Sara, who shares how confidence in marketing, authenticity, and personal branding tips can help professionals stand out.We discuss the growing role of AI in marketing, with tools like ChatGPT for marketing and Canva marketing tools, alongside the power of business storytelling and photography for business. Sara highlights why headshots for personal branding matter, how to overcome fear in business, and why in-person events marketing remains key in 2025.Packed with insights on entrepreneur mindset, consistency in marketing, and authentic leadership, this conversation is a must-listen for anyone ready to build visibility with confidence.

Explore what’s missing in marketing today. Learn how websites, AI, and consistency shape modern marketing challenges for small businesses.📄 Show NotesIn this episode, we unpack what’s missing in marketing today and why so many businesses are struggling to stand out. From modern marketing challenges to the importance of websites for business, we reveal strategies to build credibility, consistency, and long-term success.Here’s what you’ll learn:Why consistency is missing in marketing todayHow to boost website credibility in marketingSmall business marketing strategies that work in 2025The biggest modern marketing challenges for small businessesHow AI is changing marketing strategies in 2025Why your website is still your most powerful tool👉 If you’re ready to cut through the noise and strengthen your marketing, this episode is packed with insights you can act on right away.

Consistency beats quick wins. In this episode of What’s Missing in Marketing Today?, I sit down with Gemma to talk about the realities of freelance marketing, ROI, and consistency — and what it really takes to build a sustainable business. We cover:✅ Marketing consistency tips that build trust over time✅ Scaling a freelance marketing business without burning out✅ The balance between ROI vs brand building in 2025✅ Why sales and marketing must work together✅ Overcoming the feast-or-famine freelance cycle✅ AI tools, content repurposing, and smarter workflows👉 If you’re a freelancer, business owner, or marketer trying to grow with confidence, this one’s for you.💬 What’s your biggest challenge — consistency, pricing, or pipeline? Drop your thoughts in the comments 👇🔔 Subscribe to What’s Missing in Marketing Today? for weekly conversations on marketing, growth, and content strategy.

The first-ever What’s Missing in Marketing Today Live 🎙This marketing workshop dives deep into the trends, tools, and strategies that matter most for small business owners and creators in 2025.We cover:✅ AI in marketing for small business – practical ways to use it✅ Content creation strategy 2025 – building consistency that works✅ How the social media algorithm really works (seed audiences, saves & shares)✅ Hook → Value → CTA – the framework behind every great video✅ Paid ads vs organic – which actually wins in 2025👉 My take: marketing isn’t about chasing hacks, it’s about creating systems, consistency, and content that actually converts.💬 What do you think is missing in marketing today? Drop your thoughts below 👇🔔 Subscribe to What’s Missing in Marketing Today for weekly podcasts, live events & content strategy insights.

Cashflow, pricing, and scaling — the biggest challenges for any video production company. In this episode of What’s Missing in Marketing Today?, we dive into the real business of video production: how to manage money, attract bigger clients, and build a team without burning out. You’ll learn:✅ The most important video production cashflow tips✅ How to grow a video production company in 2025✅ Pricing confidence — why undervaluing hurts your business✅ When (and how) to use spec ads to win new clients✅ Why LinkedIn is underrated for video production leads✅ Building a team to scale your creative business👉 My take: it’s not just about the cameras. It’s about cashflow, clients, and confidence.💬 What’s been your biggest challenge growing a video production business? Comment below 👇🔔 Subscribe to What’s Missing in Marketing Today? for weekly episodes on marketing, content creation & business growth.

AI is changing everything in marketing — from trust to digital identity. In this episode of What’s Missing in Marketing Today, we dive into how AI, deepfakes, and verification tech are shaping the future of business communication and customer trust. You’ll learn:✅ Why AI and marketing trust in 2025 is the key challenge for brands✅ The future of digital verification and fighting deepfakes✅ How small businesses can adapt to AI without losing authenticity✅ Why consistency in marketing still beats chasing quick wins✅ Practical strategies for building trust in a digital-first world👉 My take: the businesses that win won’t just adopt AI — they’ll build trust while doing it.💬 How do you think AI will impact trust in marketing? Drop your thoughts below 👇🔔 Subscribe to What’s Missing in Marketing Today for weekly episodes on marketing, authenticity & business growth.

What’s missing in marketing today? Often, it’s authentic communication and storytelling. In this episode of What’s Missing in Marketing Today?, I sit down with Ravi Rajani to explore how leaders and entrepreneurs can communicate with influence, overcome fear, and build businesses rooted in authenticity. You’ll learn:✅ Why authentic communication in business builds trust✅ The role of storytelling in marketing in 2025✅ How intentionality and self-worth shape leadership✅ Overcoming fear and imposter syndrome as an entrepreneur✅ Practical tips for communicating with clarity and confidence👉 My take: marketing that works in 2025 isn’t louder — it’s more human.💬 What do you think is missing in marketing today? Drop your thoughts below 👇🔔 Subscribe for weekly episodes on marketing, business growth & leadership.

What does it really take to achieve long-term results — in fitness and in business?In this episode of What’s Missing in Marketing Today?, I sit down with Matt, a personal trainer and entrepreneur, to talk about high performance, overcoming challenges, and scaling a business built on consistency. You’ll learn:✅ Why a high performance mindset in 2025 matters more than hacks✅ How fitness lessons apply directly to business growth✅ The truth about word of mouth vs marketing✅ Why client testimonials & stories are your best marketing strategy✅ How compounding results come from consistency, not perfection✅ Real experiences in scaling a fitness business👉 My take: the habits that build strength in the gym are the same ones that build sustainable businesses.💬 Do you think consistency is more important than strategy? Drop your thoughts below 👇🔔 Subscribe for weekly episodes on business, fitness, mindset & marketing.

How do you turn a love for fashion into a 6-figure ecommerce business? In this episode of What’s Missing in Marketing Today?, I sit down with Ben from Heat From The Spire to unpack his journey — from reselling Stone Island pieces to building and scaling a sustainable online brand.You’ll learn:✅ The reality of reselling Stone Island & CP Company in the UK market✅ How Ben scaled from side hustle to Shopify business success✅ The role of email & retention marketing in ecommerce growth✅ Social media strategy — why Instagram matters for clothing brands✅ The power of outsourcing, livestreams & building community✅ Lessons from the ecommerce success stories of 2025👉 My take: success in ecommerce isn’t just about hype — it’s about systems, strategy, and sticking to the process.💬 What do you think: is resale still a good entry point into fashion ecommerce? Drop your thoughts below 👇🔔 Subscribe for weekly conversations on marketing, entrepreneurship & ecommerce growth.

Welcome back to What Is Missing in Marketing Today? — the weekly podcast exploring the gaps, trends, and opportunities shaping modern marketing.In this episode, we uncover what business resilience really looks like in 2025, and how strong leadership connects directly to marketing success:✅ Resilience stories every founder can learn from✅ Lessons from rebranding and transformation✅ Why AI in business is powerful but needs strategy✅ Content strategy for founders that actually works✅ Leadership & humility — building trust in teams and clientsIf you’re a founder, entrepreneur, or marketer, this conversation will help you see not just what’s working — but what’s missing in your marketing and business strategy.👉 Subscribe for weekly insights on business growth, leadership, and marketing in 2025 and beyond.

Join us on this business strategy podcast as Michelle, Chief Strategy Officer at Eden, shares how to scale a growing company without losing its heart — from corporate career to building strong teams and embracing AI in business strategy. Michelle spent 30 years in corporate leadership before taking the leap to join Eden as Chief Strategy Officer. In this candid conversation, we explore her journey from leading over 300 stores at WHSmith to helping scale a small business with passion, purpose, and smart strategy. We talk about:• Moving from corporate to small business leadership• Building strong teams and maintaining company culture• Scaling a business without losing its soul• Avoiding shiny object syndrome in marketing• Using AI in business strategy for growth and efficiency• Leadership, empathy, and the power of focusWhether you’re a business owner, entrepreneur, or aspiring leader, Michelle’s story is packed with actionable insights for sustainable growth.📩 Work with Brunton Media: [email protected]📞 Call: 07792 067081

Want to start a podcast that actually grows your business in 2025?In this episode, we talk with John, a podcast producer and freelancer, about how podcasts build deep trust with audiences, why audio-first content is the easiest way to start, and how business owners can use podcasting as part of a long-term marketing strategy.You’ll learn:Why podcasting builds trust better than any other formatHow to start a podcast with minimal equipment (and when to add video)The ROI of podcasting for freelancers & service-based businessesNetworking strategies & using LinkedIn to grow your pipelineMoney management mindset for freelancers & entrepreneursCompounding habits & consistency for long-term business growthWhether you’re a freelancer, business owner, or aspiring content creator, this episode gives you actionable steps to start and grow a podcast that actually works for your brand.👉 Subscribe to Brunton Media for weekly conversations on marketing, content creation, and business growth strategies.0:00:00 – 0:00:45 Trailer – What You’ll Learn About Podcasting for Business Owners in 20250:00:45 – 0:02:10 Why Podcasts Build Trust With Your Audience & Strengthen Your Brand0:02:10 – 0:04:30 How to Start a Podcast for Your Small Business – Step by Step0:04:30 – 0:06:00 Audio vs Video Podcasts – Which is Best for Beginners in 2025?0:06:00 – 0:08:00 Done Is Better Than Perfect – Creating Content Without Overthinking0:08:00 – 0:09:30 Balancing Authenticity & Quality – What Listeners Actually Care About0:09:30 – 0:11:00 When to Reshoot & When to Publish – Overcoming Perfectionism0:11:00 – 0:13:00 Collaboration in Podcasting – Why Partnerships Beat Competition0:13:00 – 0:15:30 Podcast Content Planning – Finding Your Posting Rhythm0:15:30 – 0:17:30 Building Consistency – How to Stick to a Podcasting Schedule0:17:30 – 0:19:00 DIY Podcasting vs Hiring a Producer – What’s Right for Your Business?0:19:00 – 0:21:00 How to Use Podcasts to Generate Leads & Grow Your Business0:21:00 – 0:23:00 Understanding the YouTube Algorithm for Business Podcasts0:23:00 – 0:25:30 Building Positive Content Habits – Managing Digital Overload0:25:30 – 0:27:00 Podcasts as Screen-Free Learning – Why Busy Entrepreneurs Love Them0:27:00 – 0:29:00 Microlearning & Bite-Sized Podcasting Tips for Entrepreneurs0:29:00 – 0:31:00 Overcoming Fear & Imposter Syndrome as a Podcaster0:31:00 – 0:33:00 Networking Through Podcasting – Building Valuable Business Relationships0:33:00 – 0:35:00 Using Your Podcast to Build a Personal Brand0:35:00 – 0:37:30 Creating Content That Resonates With Your Ideal Clients0:37:30 – 0:39:30 The Business ROI of Podcasting – Why It’s Worth the Effort0:39:30 – 0:41:30 Avoiding Burnout – Sustainable Podcasting Strategies0:41:30 – 0:43:00 Repurposing Podcast Content Across Social Media Platforms0:43:00 – 0:45:30 Lessons From Successful Podcasts – What to Apply in 20250:45:30 – 0:47:30 Balancing Podcasting With Running a Business – Time Management Tips0:47:30 – 0:49:30 How Podcasting Builds Long-Term Community & Audience Loyalty0:49:30 – 0:51:30 The Future of Podcasting – AI & Emerging Trends for Entrepreneurs0:51:30 – 0:53:00 Overcoming Challenges & Staying Motivated as a Podcaster0:53:00 – 0:55:00 Key Takeaways – Podcasting as a Growth Tool for Your Business0:55:00 – 0:58:00 Final Advice for Small Business Owners Starting a Podcast0:58:00 – 0:58:55 Wrap-Up & How to Connect With Us

How do dyslexia, neurodiversity, and life experiences shape work ethic and success in business?In this personal episode, I sit down with my mum for an honest conversation about resilience, mindset, and the lessons that shaped my entrepreneurial journey.You’ll learn:How growing up with dyslexia built resilience and creative problem-solvingWhy work ethic and self-belief matter more than raw talentHow neurodiversity can fuel creativity and entrepreneurshipWhy taking risks early in life can change everythingAdvice for parents supporting neurodivergent kids (and aspiring entrepreneurs)Whether you’re building a business, considering taking a leap, or reflecting on your own values, this conversation offers actionable lessons and inspiration.👉 Subscribe for more conversations on business growth, mindset, and personal development.

Struggling to grow your business on social media in 2025?In this episode of the Brunton Media Podcast, social media consultant Dan Bull shares practical strategies for small business owners to simplify their marketing, choose the right platform (LinkedIn vs Facebook), and achieve real results without burning out.Whether you're a service-based entrepreneur, freelancer, or small business owner, this episode is packed with actionable tips on:How to simplify your social media marketing & focus on one platformStaying consistent with content without feeling overwhelmedNetworking tips for small business owners in 2025 (even if you're introverted)Using AI tools in marketing to save time (without losing authenticity)Building confidence & finding your business communityBalancing digital wellness with growing your online presenceWatch now and learn how to market smarter, grow your audience, and build a sustainable business in 2025.👉 Subscribe to Brunton Media for weekly episodes on marketing strategies, business growth, and entrepreneur success stories.Connect with Dan Bull:LinkedIn: https://www.linkedin.com/in/daniel-bullFacebook: Social Media Consulting

Why does branding matter more than ever in 2025?In this episode, I sit down with Christine Hammacott (ArtofComms) to talk about brand strategy, AI, and how business owners can say no to the wrong opportunities to build a business that feels aligned and sustainable.You’ll learn:Why branding is a foundation for business growth (not just visuals)How to know when it’s time to rebrand (and when it’s not)Balancing personal brand vs business brandWhy niching down can be risky — and when it worksThe role of AI in creative brand strategyHow resilience and mindset shape long-term business successIf you’re a business owner, creative entrepreneur, or brand strategist, this episode will help you get clear on your brand and grow with purpose.👉 Subscribe for weekly episodes on brand strategy, business growth, and marketing in 2025.

Can you build a thriving business while neurodivergent and climbing out of debt? Maddie did.In this honest and powerful episode, I sit down with ADHD business coach and author Maddie Alexander-Grout to talk about neurodiversity, money mindset, burnout, authenticity, and the real side of entrepreneurship.We cover:💬 From £40k in debt to 6-figure coaching🧠 How ADHD and neurodivergence impact business & burnout🛑 Why Maddie refuses to niche down — and how it works📲 Creating content with confidence — without perfection❤️ Building self-worth, reclaiming identity, and showing up realThis episode is for anyone who's tired of pretending, building a business with real-life challenges, or navigating the messy middle between growth and burnout.📖 Get Maddie’s book Mad About Money → https://www.amazon.co.uk/dp/1394299729#ADHDBusiness #Neurodiversity #AuthenticityInBusiness #MoneyMindset #PodcastForEntrepreneurs

What does it really take to run a business today — and stay sane while doing it?In this episode of the Honest Business Podcast, I sit down with Alex for an unfiltered conversation about entrepreneurship, leadership, and the identity shifts that come with growing something of your own.We talk openly about:→ Navigating burnout and overwhelm→ Building a trusted brand without pretending→ Balancing creativity and business growth→ Managing self-doubt and showing up consistently→ Why storytelling, community, and mindset matter more than everIf you're a creative entrepreneur, business owner, or content creator feeling stretched, stuck, or unsure — this is a conversation for you.🎙️ Topics include:Long-form vs short-form strategyConfidence, perfectionism, and burnoutLeading with values instead of egoMaking content that feels like you🎧 Watch or listen now — and drop your biggest takeaway in the comments 👇📩 Want to chat about strategy or content? Reach out: [email protected]:00:00 – 0:01:30 Introduction – Meet Alex & Today’s Conversation 0:01:30 – 0:04:00 The Value of Creative Community & Why It Matters 0:04:00 – 0:06:30 London’s Content Scene vs. Other Cities 0:06:30 – 0:08:15 The Pressure to Perform vs. The Need to Create 0:08:15 – 0:11:00 Why Your Environment Affects Your Output 0:11:00 – 0:13:00 Saying “Yes” to Things Before You’re Ready 0:13:00 – 0:15:30 Alex’s Early Career & Getting into Media 0:15:30 – 0:18:00 How to Build Your Network Without Being Pushy 0:18:00 – 0:20:00 Are You Creating for You or for the Algorithm? 0:20:00 – 0:23:00 Understanding Brand Voice in a Crowded Space 0:23:00 – 0:25:30 The Danger of Over-Editing Yourself 0:25:30 – 0:28:00 Finding Confidence in Creative Work 0:28:00 – 0:30:30 How to Stay Inspired When Things Feel Stale 0:30:30 – 0:33:00 When Do You Need to “Pick a Niche”? 0:33:00 – 0:35:00 Growing a Following Without Burning Out 0:35:00 – 0:38:00 Balancing Creative Freedom with Paying the Bills 0:38:00 – 0:41:00 The Business Side of Being a Creator 0:41:00 – 0:43:00 How Collaboration Fuels Better Work 0:43:00 – 0:45:30 What Makes a Brand Truly Memorable 0:45:30 – 0:48:00 Long-Form vs. Short-Form: What Works Where? 0:48:00 – 0:50:30 How to Develop a Content Strategy That Lasts 0:50:30 – 0:53:00 The Shift from “Expert” to “Trusted Guide” 0:53:00 – 0:56:00 The Power of Storytelling in Business Content 0:56:00 – 0:58:30 What Most People Get Wrong About Content 0:58:30 – 1:01:00 Alex’s Top Advice for Creators Starting Now 1:01:00 – 1:05:00 Final Reflections & Why Your Voice Matters

How do you turn a struggling pub into a viral hospitality success — without spending a penny on ads?In this episode, we explore how The Old Mill in Salisbury was transformed using a customer-first strategy, powerful social storytelling, AI tools like ChatGPT, and year-round events that bring in crowds — all while staying true to their brand.What we cover:✅ Hospitality business marketing without paid ads✅ Building a gluten-free dining concept that drives loyalty✅ Event-driven marketing (Halloween, Easter, Valentine’s, and more)✅ Leveraging TikTok, Instagram & TripAdvisor✅ Using AI for content creation, planning & optimization✅ Staff-led social media strategy & community engagement✅ What makes storytelling more powerful than strategyIf you're in hospitality, marketing, or small business, this is a real-world case study in innovation, authenticity, and growth without overspending.📍 Visit The Old Mill in Salisbury to see it in action.🔔 Subscribe for weekly episodes on business growth, content strategy, and AI in marketing.#HospitalityMarketing #AIinBusiness #SmallBusinessGrowth #RestaurantStrategy #TheOldMillSalisbury

Can a small, family-run shop become the heartbeat of a community? Andy’s story says yes.In this episode, we sit down with Andy from The Courtyard Marketplace in Wilton, an artisan food and eco shop built on resilience, values, and connection.From being made redundant to becoming a trusted local brand, Andy shares:→ How he built a community-focused business from scratch→ What it took to pivot during COVID while staying true to his roots→ The power of local partnerships and customer-first experiences→ The creative strategies behind displays, storytelling, and shop design→ Why staying human and listening to feedback builds loyaltyIf you're passionate about authentic entrepreneurship, growing a family-run business, or building something local that lasts — this is for you.📍 Filmed on location in Wilton, UK🎧 Subscribe for more small business stories, creative marketing ideas & honest founder conversations.📩 Want to get in touch? Email: [email protected]

Ever wondered what it's actually like to run a salon? In this episode, I sit down with my hairdresser — and the owner of Sorin Hair Studio — for an honest, no-fluff conversation about building a beauty business, staying creative, and what clients don’t see behind the scenes.We cover everything from building trust with customers to dealing with self-doubt as a business owner — and how content creation plays a role in standing out today.💬 Whether you’re in the beauty industry or just love real, grounded business stories — this one’s for you.📍 Filmed on location at Sorin Hair Studio with my (better) half behind the camera.🎙️ This is episode 3 of the relaunched podcast!🔔 Subscribe for weekly episodes & behind-the-scenes content📧 Want to be a guest? Email: [email protected]

What does it mean to walk away from a “successful” agency life — with £70K/month revenue, big clients, and a talented team — to build something slower, simpler, and more human?In this raw, real conversation, I sit down with Jack, founder of The Content Club, to unpack:The hidden cost of agency growthWhy burnout made him rethink everythingThe rise of DIY content and community-first creationWhy AI is here to stay — but doesn’t replace authenticityWhat real success looks like in 2025If you’ve ever questioned the hustle, felt stuck in your own success, or wondered how to build a content-led business on your own terms — this one’s for you.💬 Like what you hear? Drop a comment, share your take, and subscribe for more honest creator convos.🎯 Want to work together?📩 [email protected]📞 07792 067081#ContentMarketing #CreatorEconomy #AgencyBurnout #AuthenticContent #AIandMarketing #CreativeCareers #Podcast2025 #VideoStrategy #EntrepreneurJourney #WorkLifeBalance

If you’re thinking about launching a podcast, worried about showing up on camera, or trying to keep up with all the AI hype — this episode is for you.In this full conversation with James Gayle from Southampton Podcast Studios, we talk about:📌 Why most people don’t post content — and how to move past it📌 The psychology behind video fear📌 What the “TikTok-ification” of social media means for your brand📌 How to balance quality, quantity, and trust📌 Where AI fits into content creation — and where humans still win📌 Silent lurkers, platform tricks & why most of your views aren’t even visibleWhether you're running a business or building your own personal brand — this one’s packed with practical insight.💬 Drop a comment with your biggest takeaway.📩 Want to be a guest on the podcast? Reach out at [email protected]🎧 New episodes dropping weekly. Subscribe to stay in the loop.

Welcome back everyone, this week I would love to share an interview with Mike Roberts. Mike works a lot with helping us re-humans us within content! Of course, we needed to start talking about why you should even think about re-humanizing your content in the first place. I also wanted to ask Mike, how and why should we look to create a video in the first place? but also where does evergreen content sit on our digital landscape of everyone being with a phone? As well, as exploring how you can create a video marketing message that helps you, connect with your ideal client! Along with some of Mike's tips and tricks when it comes to better-creating video content!

Welcome back everyone, this week I would like to share an interview I hosted with TJ Gabriel. TJ helps bussiness owners with their cold/warm outreach. So of course we talked about it, but of course wanted to share this chat, by asking TJ, how would he help someone with starting out with cold outreach, as I know so many people find it really challenging! Also, helping you re-frame what and how cold really is? But also why that the ONLY way you going to be able to build a bussiness that grows throughout whatever the market does, is by doing many strategies. and the question we should be asking is what are the ones that we enjoy, and they are most likely to do them for a longer amount of time! A long with of course, some tips and tricks on how to go about crafting your messages when it comes to cold outreach the in first place!

Welcome back everyone, this week I would love to share an interview I was able to host with Adam Abel. I was able to first meet Adam at the Phoenix Stars cheerleader as they were one of my first clients, as part of my mission to showcase what Salisbury has to offer, I was able to cover their showcase last year. When Adam was hosting, this show, he shared about the very tragic passing of his mother. That led to him, creating his own podcast, to help others share their feelings and thoughts about mental health. Of course, as some of you know, like many I have had my own mental health challenges, so where possible I try and highlight or showcase points of view talking about mental health as a whole. We also were about to talk about, how and when men should look to be stoic and/or they should be more vulnerable! A long with some tricks and trips for those who are close to someone who is dealing with a death or any type of mental health challenge about what they could do.

Welcome back everyone, this week I would love to share an interview I was lucky enough to be able to host, with Lenny Wood. Lenny has been in marketing for 17 years and chose to work for himself during the pandemic! he works with everyone from solo business owners up to the likes of Sainsbury's. Something I and Lenny are HUGE Believer in is, "Marking pays for tomorrow, Sales pays for today", this idea is something I think so many people get wrong when they look to get their ROI ( return on investment ) from their marketing efforts! Myself and Lenny, explore we both personally feel it is the journey that your clients go on to then end up working with you that is more of a deciding factor! I also share my own two-triangle / two-funnel explanation for how marketing works with sales and feeds into each other! We of course also share our own trips and tricks when it comes to "how to" market your bussiness in 2024!

Welcome back everyone, this week I would love to share an interview I did last year, with Jonny Umoru. Jonny helps bussiness owners convert more leads through email marketing! So of course I wanted to talk to him about that, but also the progress overall when it comes to getting leads for your bussiness, everyone is looking for a golden way of getting leads into your bussiness. We talk about the honest answer, being it really down to a lot of things, and of course who you are trying to talk to, you could connect with them rather a bit of video, or email. The larger question I personally feel you should be asking is what are you going to do consistently and be able to make 1% improvements every day. and of course some of the understanding/timeline you should see leads when it comes to whatever marketing you are planning on doing!

Welcome back everyone, this week I would love to share an interview I was able to have, with Wendy Griffith! Wendy helps small bussiness first understand digital marketing, as well as a health and wellness coach! We of course explored, basic forms of digital marketing, a lot of a few time vs vaule ideas, when it comes to how we price our work! As well as answering, a wider question around "Can I / Should I still market my bussiness with X happening in the news" and some views on "cancel culture"! and of course, the knock-on effect of what not speaking out and or sharing your views can mean for our wider community! If you would like to connect with Wendy outside the show, then make sure to follow the links below : Instagram: https://www.instagram.com/wendygriffith_thrivingmum LinkedIn: https://www.linkedin.com/in/wendygriffithuk/ Facebook: https://www.facebook.com/thrivingwomanproject Thriving Woman Project Facebook Community: https://www.facebook.com/groups/thrivingwomanproject Main Website: https://www.wendygriffith.co.uk/

Welcome back everyone, this week I would love to share an interview I had with Rob Whitham. Rob runs Whitham Print Services, so of course we were able to talk about the pros and cons when it comes to doing print marketing. As well as exploring Rob's background in working with some of the larger brands in the world. As well as an understanding of content marketing, and why a small business, should think of building a stronger brand through creating content! Also wanted to share my personal view, when it comes to the age-old question of "how to do grow my business?" Also how to get away from the "ohh new thing, in marketing" The question you should be asking any of your marketing, is how is going to move your business forward! Something has business owners we ONLY look at the point of sale NOT, the how marketing world that person or clients went through, to build trust with you to likely buy from you.

Welcome back everyone, this week I was given the opportunity to meet and interview Chris Fenning, who helps people communicate better. Chris uses video a lot in his bussiness whether that is through social media, filming online training, or being on stage, at events that he may be speaking at. Firstly wanted to start to show, by explaining how I and Chris was able to connect, as normally guests would come from "someone you meant when networking" However this wasn't true with myself and chris. Something we of course were also to explore was, myself and chris have a high level of social skills or the ability to communicate at a high level with someone whom we haven't met before. Along with a great set of trips to share your message better on video, as well as within sales meetings.

Welcome back everyone, this week I would like to share an interview I was able to host with Debbie Cat, who helps bussiness get better at presenting and of course, coming over on podcasts such as this one. Within this episode, we, were able to talk about firstly why you still need to keep up on your PR ( Public relations ) to connect with your ideal client! Of course, how to overcome, the fear of presenting to a group of people, remember, WITM ( What is in for me ) Whenever you are going to create any content, what "vaule" you are planning to add to the viewer you are looking to connect with! As well, as understanding what role your competitors in affecting what content you are posting. A lot with of course other tips and tricks, when it comes to creating your first presentation.