Raving Coaches

PODCAST · business

Raving Coaches

Your clients are your biggest fans. Are you giving them something to rave about?On Raving Coaches, business strategist Laura Hulleman spotlights coaches who are done blending in and ready to stand out. Life coaches, health coaches, relationship coaches, and more—if you’ve stopped playing small and are ready to shine, this is your stage.Each episode, we go backstage—into the real story behind a coach’s success. Our guests own the mic as they share when the message finally clicked, the offer actually sold, the moments they almost gave up—and what made them keep going. No fluff. Just the truth about what it takes to build a business that sounds like you, sells like crazy, and makes you want to dance.Raving Coaches is hosted by Laura Hulleman, marketing strategist and creator of the Endotype Formula—a personality-based system that helps coaches build identity-aligned brands and simplify their marketing. Whether you’re a life coach, health coach, relationship coach, or business coach, th

  1. 188

    What’s the One Thing Your Website Needs

    You can have a beautiful website… and still not get clients.   In this episode, I answer a simple but powerful question: what’s the one thing your website needs to make people book instead of bounce? After working with hundreds of coaches and hosting over 150 podcast interviews, I’ve seen the same issue over and over again, coaches aren’t clearly explaining the problem they solve in language their clients actually understand.   We dig into why “confidence coach” and “trauma coach” aren’t enough, how coach-to-coach language is hurting your business, and what it actually sounds like to communicate in a way that makes someone say, “Yes, that’s exactly what I need.”   If you’re ready to fix your messaging and start getting real traction, book a Connection + Direction Call: http://ravingcoaches.com/c&d

  2. 187

    How Coaches Can Avoid Burnout Using Human Design with Mary Clavieres (Clarifier Endotype)

    In this episode we get into something that I love talking about. Building and running your business in a way that fits how you operate. If you’ve ever felt like you’re doing “all the right things” but still hitting a wall, this episode will land. Mary brings in Human Design as a way to understand how your energy actually works. We talk about why the standard way of building a business doesn’t work for most coaches, how burnout shows up differently depending on how you’re wired, and what it actually looks like to build something that fits you. Guest Bio Mary Clavieres is an executive and leadership coach who integrates Human Design and mind-body practices into her work. She helps high-level professionals make aligned decisions, navigate burnout, and lead in ways that actually fit who they are. Links & CTAs Connect with Mary and learn more about her book Mind-Body Connection Unlocked at  www.maryclavieres.com Get your free human design chart on her site at: https://www.maryclavieres.com/getyourchart If you’re tired of trying to force your business to work and want to understand how to build it around you, this is worth your time.

  3. 186

    Why You’re Always Tired, Stuck, and Gaining Weight with Erin Foley (Visionary Endotype)

    I recently interviewed Erin Foley, and if you’ve ever felt like your energy disappeared overnight… your weight stopped responding… or your sleep just won’t cooperate anymore—this is the episode you didn’t know you needed. In this episode with Erin Foley, we’re not talking about surface-level wellness advice. Erin breaks down what’s actually happening in your body after 35, especially the connection between cortisol, blood sugar, and the symptoms most women are frustrated by. So if you have ever felt like your energy disappeared overnight… your weight stopped responding… or your sleep just won’t cooperate anymore—this is the episode you didn’t know you needed. The part that stood out most to me? Most women think they have a hormone problem at the “top of the iceberg”—but the real issue is happening underneath it. Erin also shares her unique story of moving from a Chiropractic business to functional medicine practitioner and giving up her clinic. Find out why and how that move was created.  Guest Bio: Dr. Erin Foley is a functional medicine practitioner and hormone health expert who helps women over 35 stop guessing and start understanding what’s actually happening in their bodies. She specializes in metabolic health, cortisol balance, and personalized nutrition strategies to improve energy, sleep, weight, and overall wellbeing. Links + Resources: Website: https://vibranthealthywoman.com Free Guide: 5 Steps to Boost Your Energy Naturally YouTube + Newsletter: Available through her website

  4. 185

    Why Most Coaching Collaborations Don’t Work (And What to Do Instead)

    Most coaches say yes to collaborations way too quickly—and then wonder why nothing comes from them. In this episode, I’m pulling back the curtain on collaborations: podcasts, summits, workshops, and all the “we should do something together” conversations that show up in your inbox or networking groups. Because the idea sounds great, but the execution? That’s where things fall apart. I share what I’ve learned from saying yes early in my business, what actually made a difference, and how I now evaluate every opportunity that comes my way. We talk about marketing plans (or the lack of them), audience size, quality of leadership, and the difference between someone who’s building a business and someone who’s just dabbling. If you’ve ever walked away from a collaboration wondering what the point was, this conversation will give you clarity. You don’t need more opportunities—you need better ones. Book a Connection + Direction Call and figure out what’s actually going to move your business forward: http://ravingcoaches.com/c&d

  5. 184

    How to Stop People Pleasing and Be Yourself in Your Coaching Business with Robin Carr (Provider Endotype)

    If you’ve ever felt like you’re “not quite saying it right” when you talk about your work you're going to enjoy this interview with Robin Carr. Robin talks about being unapologetically yourself, and what I appreciated is that she didn’t make it fluffy. She made it practical. This isn’t about confidence affirmations. It’s about how you talk to yourself, what you tolerate, and whether you’re actually willing to show people who you are. We also got into why coaches hold back in their marketing, how people-pleasing shows up in business, and why small daily choices (not big reinventions) are what actually create change. Robin Carr is a mindset coach and speaker who helps individuals break out of limiting patterns and step into a more confident, self-directed version of themselves. She is the founder of Thrive Unapologetically and creator of the Empower framework. Connect with Robin: Facebook: https://www.facebook.com/TheRobinCarr/ Linked In: https://www.linkedin.com/in/robin-carr-232ab3b0/ Take the Endotype Quiz → https://endotype.com Or explore: Stop Calling Yourself a Coach → https://ravingcoaches.com/stopcoach

  6. 183

    How to Sell Coaching Without Feeling Pushy or Awkward

    I recently had someone ask me what Endotype is a “natural seller”. All Endotypes can sell, but sales often feels uncomfortable for a lot of coaches. It doesn’t mean you are bad at it. You just don’t have a structure for the sales experience. In this episode, I walk you through the exact framework I use on sales calls that makes them feel easier, more natural, and far more effective. Instead of trying to “sell” your coaching, you’ll learn how to guide your potential client through two clear decisions—one that has nothing to do with your offer at all. We dig into how to help someone fully see why what they’ve been doing isn’t working, how to identify whether they’re actually ready for change, and why so many calls stall out before you ever get to talking about your program. If you’ve ever had a great conversation that didn’t turn into a client, this will explain why. This is one of those episodes that will immediately change how you run your next sales call. CTA: Book a Connection + Direction Call and let’s look at what’s actually happening in your sales process: http://ravingcoaches.com/c&d

  7. 182

    How to Stop People Pleasing with Anna Hanael (Visionary Endotype)

    When I first started coaching, I wore “empath” like a badge of honor. But the more I learned from Anna Hanael, the more I realized that being an empath without boundaries leads straight to burnout, anxiety, undercharging, and people-pleasing in business and relationships.   In this episode Anna shares her journey from communist Poland to becoming a hypnotherapist and energy teacher working with professional empaths who look successful on the outside but feel exhausted inside. We talk about the difference between the unconscious empath (the people-pleaser) and the evolved empath—someone who knows how to sense energy without making everything about them. We also dive into pricing, energy exchange, and why free clients often value transformation the least.   If you’re a coach who struggles with boundaries, over-giving, or charging what you actually need, this episode is going to challenge you in the best way.   About Anna Hanael Anna Hanael is a speaker, mentor, healer, and certified hypnotherapist with over 25 years of experience in energy work. She helps high-performing empaths rebuild self-worth, regulate their nervous systems, and lead with grounded presence in love and business using her signature Hanael Method.   Connect with Anna: Website: https://annahanael.com Free Masterclass: “No Is a Full Sentence” YouTube https://www.youtube.com/@annahanael

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    Identity and Leadership: Why “Who You Think You Are” Shapes Everything with Veronica Taylor (Visionary Endotype)

    If you’ve ever watched someone “perform leadership” and wondered whether you’re the problem because you refuse to play that game… this episode will land. Veronica Taylor doesn’t teach leadership as a job title. She teaches it as a lived value—something you carry into your relationships, your work, and the moments that test you when nobody’s clapping. Veronica’s story is intense in the most honest way: born on the day of a revolution, immigrating young, experiencing homelessness in San Francisco, and learning survival-level discernment that most people only talk about in theory. We get into the difference between being adaptable and being performative, and why “chameleoning” can be a tool that saves you—until it becomes the thing that keeps you stuck. We also go straight into responsibility without turning it into blame: how to extract yourself from the noise, choose your next move, and build an identity sturdy enough to hold your next level. Veronica has a line that stuck with me: who you think you are is how you show up in the world. If your business, leadership, or confidence is hitting a ceiling, you’ll hear exactly why. Guest Bio Veronica Taylor is a leadership coach and speaker who teaches people how to lead in life—not just at work. With two decades of corporate leadership experience and 13 years as a certified professional coach, she helps individuals build emotional intelligence, personal clarity, and self-trust so they can lead authentically instead of performatively. Guest Links + CTA Website: LifeLeadersCoaching.com LinkedIn: www.linkedin.com/in/lifeleaderscoaching

  9. 180

    Podcast Guesting: What Actually Works

    Most coaches think being a podcast guest is about exposure. It’s not. It’s about intention, preparation, and knowing exactly how a podcast fits into your client-attraction strategy. In this episode, I break down what actually makes podcast guesting work for coaches — and why so many people are wasting time saying yes to interviews that go nowhere. We talk through the unsexy but critical logistics that immediately impact whether people listen to your episode or turn it off — from sound quality and camera setup to how hosts decide who they book again. I also share what I look for as a podcast host, why filling out guest forms matters more than people realize, and how to position yourself so hosts see you as a professional, not a liability. Then we get into the part most coaches skip: converting listeners into your audience. I explain why vague CTAs don’t work, how to use podcast guesting to grow your list, and why sharing your own guest episodes is non-negotiable if you want clients to remember you and understand what you actually do. Timestamps 02:10 Why podcast guesting should come before starting your own show 06:40 The #1 reason people stop listening to podcast episodes 12:30 Camera setup mistakes that kill your social clips 19:15 How to get booked on more podcasts (without agencies) 30:40 Why most podcast guests never get clients 38:10 The right way to convert podcast listeners into your audience CTA: Book a Connection + Direction Call to map a podcast guesting strategy that actually brings in clients: http://ravingcoaches.com/c&d

  10. 179

    What is the Cost of Scattered Energy on Your Business with Molly Thompson (Clarifier Endotype)

    In this interview with Molly Thompson, we discuss coaches—especially those who are having deep impact, so capable, and still quietly exhausted by guilt, shame, and the pressure to “do more.” Molly is building Elevated Achievers, a community for high-achieving women entrepreneurs (many with ADHD) who are already productive—but don’t feel alive in their work anymore. We talked about why productivity hacks don’t help this group, how ADHD often shows up differently in women, and why being wired differently doesn’t mean you’re broken. We also dug into energy as a currency—and how scattered energy limits impact no matter how smart or capable you are. This episode is especially for coaches who know they think faster, feel deeper, and see patterns others miss—but have struggled to name, claim, and trust those gifts without self-judgment. Guest Bio Molly Thompson is the CEO of Elevated Energy and the founder of Elevated Achievers, a community for high-achieving women entrepreneurs—many with ADHD—who want to turn energy into meaningful, sustainable impact. She works at the intersection of systems thinking, intuition, and collaboration. Guest Links & CTAs Connect with Molly and Elevated Achievers on LinkedIn https://www.linkedin.com/in/heymollydolly/

  11. 178

    Why More Money Still Feels Like Not Enough with Teresa Romain (Clarifier Endotype)

    If you’ve ever hit an income goal and felt… nothing (or worse: pressure), this conversation will land. I sat down with Teresa Romain who’s been teaching abundance for 30 years and we went straight into the uncomfortable truth most coaches avoid: you can be doing “everything right” financially and still feel like you’re failing. Teresa talks candidly about debt, shame, bankruptcy, and the moment she realized her entire definition of abundance was built on external proof. We unpack what she calls The Abundance Trap: when abundance becomes a destination “out there,” and money becomes the metric that decides whether you’re enough. Teresa explains why the goalposts move even when your income grows, why “beans and rice” strategies can be useful but aren’t the same thing as abundance, and why sufficiency (not “more and more”) is where freedom starts to show up. This is one of those episodes that makes you rethink your  Guest Bio Teresa Romain is an abundance coach with 30+ years of experience helping people shift their relationship with money, scarcity, and self-worth. She’s known for naming the patterns most of us normalize pressure, chasing, hiding, proving and guiding clients into a more honest, grounded definition of abundance that isn’t dependent on external results. Guest Links  Teresa shares a “Find out if you’re in the trap” resource with 15 common symptoms and free downloads (linked in the show notes). Teresa’s April deep-dive event: The Liberated Experience (details on her website, linked in the show notes). Listen to Raving Coaches: ➤ Spotify https://open.spotify.com/show/7pNiUG0d05CTFM0MNJeuFE?si=dd985373802a470b ➤ Apple Podcasts https://podcasts.apple.com/us/podcast/raving-coaches/id1673460023

  12. 177

    Why Coaches Aren’t Fully Booked Even When They “Do Everything Right” with Jenny Unsworth (Defender)

    If you have ever thought “I know what I’m doing… so why am I not getting booked?” you’re going to feel painfully seen in this episode with Jenny Unsworth. We talk about the moment a smart, high-achieving coach realizes that doing more isn’t the answer—because in a personal brand business, people aren’t buying your brain. They’re buying what they feel when you speak, teach, and lead. We got into the ways coaches end up sounding proformative. Not because they’re fake—because they’re trained. School, jobs, the whole employee pipeline teaches: do what the authority figure says, and you’ll get the reward. Entrepreneurship is different. You can do every step and still get no payoff if you’re not anchored in your own voice, your own lane, and the work you can actually stand behind when the results show up. And the DM conversation in this episode? Worth the listen. Jenny reframes “selling in the DMs” into what it should have been all along: connection without an agenda, trust built through honest touchpoints, and content that does the heavy lifting so you’re not trying to force a pitch in message #4 like a desperate raccoon. Jenny Unsworth coaches ambitious women in their 20s (and other driven entrepreneurs) who want predictable sales without losing themselves in hustle, performance, or constant strategy changes. She’s known for spotting the “half tweaks” that keep people stuck and helping them lead with clarity, conviction, and real brand energy. Connect with Jenny on Instagram: @iamjennyunsworth

  13. 176

    Is Your Coaching Business Struggling Due to Trauma Responses with Sara Miley (Oracle Endotype)

    Ever wonder why you can’t seem to “just do the thing” in your business—even when you know what to do? This episode with trauma healing coach Sara Miley will blow your mind. We unpack why common coaching struggles like imposter syndrome, burnout, black-and-white thinking, and people-pleasing are often unprocessed trauma responses—not mindset issues. Sara breaks down Internal Family Systems (IFS) in a way that makes sense for your coaching practice and your own healing. If your nervous system is tired, your confidence feels fragile, or you’re over functioning just to feel safe, this is your episode. ➤ Learn more about Sara Miley: saramiley.com ➤ Follow her on Instagram: @CoachSaraMiley  ➤ Take the Endotype Quiz https://www.endotype.com

  14. 175

    Your Clients Don’t Want to Want To

    Enroll now in the Say This, NOT That workshop https://www.ravingcoaches.com/thisnotthat Have you ever sat hearing someone talk about a program or product and thought, “I should want to want that… but I don’t”? That disconnect is something we are talking about this week. Do your clients want what you are offering? If you don’t have a steady stream of clients, the answer is probably not. That disconnect between “I know I should want this” and them buying it happens in your marketing. I break down why your prospective clients logically know they need help… but still don’t book the call. There is something happening in your language that is moving them out of emotional engagement and into logical evaluation. If you’re ready for a steady stream of coaching clients, this episode will show you where the leak is. 👉 Enroll in the free Say This, Not That workshop: https://www.ravingcoaches.com/thisnotthat

  15. 174

    Podcast Guesting: What Actually Works with Laura Hulleman

    Most coaches think being a podcast guest is about exposure. It’s not. It’s about intention, preparation, and knowing exactly how a podcast fits into your client-attraction strategy. In this episode, I break down what actually makes podcast guesting work for coaches — and why so many people are wasting time saying yes to interviews that go nowhere. We talk through the unsexy but critical logistics that immediately impact whether people listen to your episode or turn it off — from sound quality and camera setup to how hosts decide who they book again. I also share what I look for as a podcast host, why filling out guest forms matters more than people realize, and how to position yourself so hosts see you as a professional, not a liability. Then we get into the part most coaches skip: converting listeners into your audience. I explain why vague CTAs don’t work, how to use podcast guesting to grow your list, and why sharing your own guest episodes is non-negotiable if you want clients to remember you and understand what you actually do.   CTA: Book a Connection + Direction Call to map a podcast guesting strategy that actually brings in clients: http://ravingcoaches.com/c&d

  16. 173

    Empty Nest, Same Stress Midlife Women Are Questioning the Rules with Debbie Harrell (Interpreter)

    You know what I hear from a lot of midlife women? “I did what I was supposed to do… and now I don’t know who I am.” Debbie Harrell calls that the autopilot problem—and in this conversation she names the rules underneath it: people-pleasing, martyr-mode, and decades of prioritizing everyone else’s needs until your own wants feel… inaccessible. Debbie shares why she chose the phrase “rebel life coach,” how rebellion can be deeply practical (not dramatic), and why the smallest micro-moments—five minutes without your phone, a breath, a check-in—can be the beginning of getting your life back. I also loved her point about “normal”: once you label one way as normal, you automatically label everything else as not-normal…and that’s where shame sneaks in. If you coach women, this is marketing gold too: Debbie is basically handing you language for the moment your client finally says, “Wait… why am I living like this?” We talk identity, values, and what it looks like to stop “shoulding” on yourself as your season of life changes.   Guest Bio (Debbie Harrell | Interpreter Endotype) Debbie Harrell is a certified life coach and the voice behind New World Normal, a platform helping women break free from limiting norms and live more aligned with their values. Through coaching and her podcast, she supports clients in questioning the “shoulds,” rebuilding self-trust, and creating meaningful change that ripples outward.    Guest Links + CTAs Website: https://www.newworldnormal.com/ (New World Normal) Apple Podcast: @newworldnormal_ (Apple Podcasts) Instagram : @livemorealigned (Instagram)

  17. 172

    Coaching Messaging Mistakes: Writing From Fear vs. Alignment

    If your marketing feels technically “fine” but people aren’t responding, this episode is for you. Because most coaches aren’t struggling with what to say — they’re struggling with where they’re saying it from. In this conversation, I explain how fear shows up subtly in coaching messaging, even when it sounds confident or well-written. I walk through how your protective “parent” energy can hijack your marketing, why it feels important to you but not to your clients, and how your true coaching superpowers create a completely different response. This is a deeper look at the Endotype Formula and how alignment changes not just your words, but the energy behind them. Timestamps 0:00 – Messaging from fear vs. alignment 3:30 – Sensory fear and marketing energy 7:05 – “I want to want this… but not from you” 10:30 – Naming client fears vs. writing from fear 13:20 – What your clients actually want to buy 15:00 – Next steps to audit your messaging CTA Take the Endotype Quiz at https://endotype.com/ and learn what your clients are actually responding to.

  18. 171

    Is Anxiety Making Your Life and Business Decisions with Victoria Duarte (Counselor Endotype)

    I am a person who has a thousand words when I get upset—and I have had a difficult time interacting with people who go quiet, freeze, or default to “I don’t know” when they are. So when I sat down with Victoria Duarte, somatic and mindfulness coach and co-founder of Healing Arts Center in Virginia Beach, I learn so much about what’s actually happening in the body during shutdown, why “simple questions” can trigger threat response, and how to stop misreading silence as avoidance or defiance. Victoria breaks down somatic practices in a way that’s useful for real life: turning inward when anxiety spikes, noticing when your body shifts away from hope into distance, and learning quick tools to come back to the present—without forcing yourself to “talk it out” before you’re regulated. We dig into the idea her business partner, Mark Berry (retired Navy SEAL), teaches: there are two directions for energy—creative or destructive—and when you don’t express what’s in your body, you often take it out on the people you love. (Also yes: I tell the sock puppet story. It’s as ridiculous as it sounds, and it worked.) And here’s a phrase you’ll remember: “We can have quiet panic attacks.” If you’ve ever watched someone go still and thought they were checked out—this conversation will give you a whole new lens. Victoria also shares how Healing Arts Center was built around safe, trauma-informed care and includes modalities like medical hypnotherapy, yoga nidra, breathwork, and Reiki—with virtual options for people who aren’t local. Timestamps 3:24 — Why Healing Arts Center exists + “creative vs destructive energy” 7:03 — What somatic work is (body-centered, not just mindset) 10:40 — My sock puppet communication experiment 13:57 — Why “How are you?” can trigger shutdown 17:20 — Simple grounding tools (senses, breath, warmth, movement) 20:49 — “We can have quiet panic attacks.” 27:42 — Building a mission-led healing center + choosing safe practitioners 33:12 — Values-based marketing: “We don’t care about what sells.” 44:44 — Reminder: “You’re worth taking a minute.” Guest Bio Victoria Duarte is a somatic and mindfulness coach, writer, and co-founder of Healing Arts Center in Virginia Beach. Her work helps people understand nervous system patterns, listen to emotions without getting overwhelmed, and build grounded, compassionate relationships with themselves. She brings years of experience in education, community work, and trauma-informed practice to every session. Victoria also offers medical hypnotherapy, yoga nidra, breathwork, and Reiki. Guest Links + CTA Website: www.healingartsvb.com Instagram: https://www.instagram.com/healing_arts_center_vb/?hl=en LinkedIn: https://www.linkedin.com/in/healing-arts-center-2bb698292/ Listen to Raving Coaches ➤ Spotify https://open.spotify.com/show/7pNiUG0d05CTFM0MNJeuFE?si=dd985373802a470b ➤ Apple Podcasts https://podcasts.apple.com/us/podcast/raving-coaches/id1673460023

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    Clutter, Your Brain, and Your Business with Kate Evans (Visionary Endotype)

    Today I interviewed decluttering coach and psychologist Kate Evans about something most of us would rather ignore: the piles in the corner, the “I’ll deal with it later” rooms, and the way clutter quietly eats away at our energy and worth. In this episode Kate makes a sharp distinction between cleaning up a space and actually healing the patterns that created it. Clutter, she says, is a symptom—of stress, life transitions, perfectionism, anxiety, and old stories that whisper “you don’t deserve better anyway.” If you’ve ever shamed yourself for not being able to “just pick it up,” this episode is your permission slip to stop. We talk about why quick-fix shows like Hoarders make for great television and terrible long-term results. Kate explains how real change happens at the speed of your nervous system, not the speed of a binge-worthy series. We dig into the 80/20 rule, why aiming for 100% perfection is a guarantee for failure, the power of tiny wins (starting with one drawer), and the way evidence of success slowly rewires identity. Coaches will hear so many parallels to business: all-or-nothing thinking, ignoring small wins, and expecting a weekend workshop to undo years of conditioning. Then we bring in the Endotype Formula and talk about how different Endotypes experience clutter: the action-oriented types who need to move to think, the understanding types who need to know “why” before they touch anything, and the emotion-first folks who wake up on the “wrong side of the bed” for a year and drown in the energy of their space. We talk about how clutter connects to self-worth, why caring for your home is self-care, and how coaches can honor a client’s wiring while still moving them toward change. This episode will help you see your space—and your clients’ spaces—as a crucial part of their coaching journey, not an embarrassing side note. Timestamps: 0:11 – Introducing Kate Evans and her work as a psychologist + decluttering coach 2:27 – Why hiring a professional organizer often leads to more clutter later 4:32 – Clutter as a symptom of stress, perfectionism, shame, and limiting beliefs 7:29 – Biggest Loser, Hoarders, and why crash-change doesn’t stick 9:28 – Brains, nervous systems, and the need for slow, sustainable change 12:21 – Endotype quadrants, energy, and the different ways we get stuck 16:28 – When you don’t believe you deserve a delightful space 18:50 – Tank tops, file folding, and the power of one small success 23:14 – The 80/20 rule for decluttering and making multiple passes 27:42 – Using personality and Endotype to individualize decluttering plans Guest Bio & Links: Kate Evans is a psychologist and decluttering coach at Soulful Space Coaching. She helps people overwhelmed by clutter understand the mental and emotional roots behind their stuff so they can create sustainable change in their homes and lives. Drawing on yoga principles, therapy training, and practical systems, Kate blends inner work with outer order. She lives in Chicago with her husband and two calico cats. Website: https://soulfulspacecoaching.com Instagram & Facebook: @katesevans.coaching Book: Ditch Your Sh!t : Decluttering Your Mindset to Declutter Your Home – available online wherever you buy books Catch this conversation and more Raving Coaches episodes here: ➤ Spotify: https://open.spotify.com/show/7pNiUG0d05CTFM0MNJeuFE?si=dd985373802a470b ➤ Apple Podcasts: https://podcasts.apple.com/us/podcast/raving-coaches/id1673460023

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    How to Build Trust With Coaching Clients Before the Discovery Call

    If you’ve ever thought, “I know I can help them… so why aren’t they saying yes?” — this episode is for you. Today I’m breaking down one of the most overlooked messaging mistakes coaches make: skipping the bridge of trust and asking clients to jump straight into your world. I explain why your clients aren’t wrong about the problems they think they have — they’re just standing earlier on the path than you are. We talk about why coaches sound confusing, vague, or disconnected when they lead with credentials, insights, or “deeper problems,” and how that actually pushes clients further away. You’ll also hear how to structure your messaging and discovery calls so people feel seen, not sold to. Timestamps 00:01 – The bridge story: different brains, different worlds 04:30 – Why coaches think messaging works like a resume 07:50 – How coaches start talking past their clients 11:45 – Symptoms vs. root problems (the chasm forms) 15:10 – Trust on discovery calls (and how it gets broken) 18:20 – Giving clients a taste without pushing them off the bridge CTA: 👉 Book a Connection + Direction Call to build trust without pressure: http://ravingcoaches.com/connection 

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    How To Build a Business That Fits Your Life with Alissa Bickar (Captain)

    I recently interviewed Alissa Bickar, a business consultant and real estate investor who believes entrepreneurs really can save the world—but not if they’re exhausted, over-functioning, and building from obligation instead of curiosity. If you’ve ever felt like your business was running you instead of the other way around, this conversation will hit home. Alissa breaks down why so many founders become the bottleneck in their own growth and how to reclaim clarity, identity, and structure before everything buckles. What I loved most was our shared belief that success comes from alignment, not hustle. Alissa talks about raising her kids through unschooling, helping clients build real estate portfolios that don’t destroy their lives, and shifting from industrial-age rigidity to a business model that actually fits the human running it. Coaches—especially those who are craving significance or juggling too many ideas—will hear themselves in this episode. If you’re a coach trying to build a business that supports your life instead of swallowing it whole, listen in. We cover identity, Endotype patterns, marketing that prioritizes real relationships, and how to stop building from obligation. This is a grounded, honest conversation about how to grow your work without losing yourself. Timestamps Edit 05:30 — Alissa’s background & “entrepreneurship saves the world” 12:10 — Real estate myths, identity, and opportunity 18:01 — The “buffet line” problem in coaching 21:19 — Unschooling, human potential, and identity development 25:47 — Captain Endotype strengths in business 37:09 — Why traditional marketing fails coaches 41:47 — Strategic partnerships & community-based growth Guest Bio Alissa Bickar, The Consultress, is a real estate investor and business coach who bridges personal development with tactical, strategic business building. She helps high performers become more themselves, gain clarity about what they want, and build systems that support sustainable growth using her SIMPLE Method™. With 20+ years in entrepreneurship, finance, and consulting, she supports professionals in rising above the noise by amplifying their unique strengths. Guest Links YT/LI/IG/FB: @consultress Listen to Alissa’s Podcast: https://builtforthisshow.com Facebook: https://m.facebook.com/consultress Instagram: https://instagram.com/consultress/ LinkedIn: www.linkedin.com/in/alissabickar YouTube: youtube.com/@consultress Books/Podcasts referenced: Big Magic (Elizabeth Gilbert), Built For This Listen to more episodes of Raving Coaches: Spotify → https://open.spotify.com/show/7pNiUG0d05CTFM0MNJeuFE?si=dd985373802a470b Apple Podcasts → https://podcasts.apple.com/us/podcast/raving-coaches/id1673460023

  22. 167

    Real Tools To Reduce Childhood Anxiety At Home With Linda Eskay (Defender)

    I recently interviewed Linda Eskay, a Defender Endotype, and someone who brings a refreshing level of clarity to a problem most parents are secretly wrestling with: anxious kids who feel overwhelmed, pressured, or disconnected. Linda doesn’t treat anxiety as a disorder; she treats it as information. A signal that something in the environment is misaligned. And she shows parents how to shift the patterns inside their home so that their kids can breathe again. In this conversation, we talk about belonging, nervous system regulation, internal motivation, and what actually creates emotional safety for young people. What I love about Linda’s approach is how grounded it is. She brings real stories from her own kids — letting go of grade perfectionism, raising problem-solvers instead of rule-followers, helping them trust their intuition instead of external expectations. We also get honest about the systems that label kids too quickly, the rise in self-silencing among Gen Z, and the emotional cost of growing up in a world that demands adult level clarity from children still figuring themselves out. Coaches, educators, and parents will hear themselves in this episode. Linda blends neuroscience, spirituality, and practical household tools that any parent can use. She breaks down the root causes behind anxiety, the subtle ways kids suppress themselves to belong, and how parents can create a container where their children feel safe being who they are. If you work with families — or you’re raising one — this episode gives you tools that make a real difference. Guest Bio Linda Eskay is a heart-centered advocate, speaker, and coach whose message is about true solutions and true prevention of childhood anxiety. Her soul-led mission is to help parents and young people reconnect to who they truly are beneath the layers of pressure, expectation, and fear. Guest Links Linda’s Linktree: https://linktr.ee/lindaeskay  Includes: Self-Silencing Checklist, When Story, summit interviews, and coaching info.   Resources Mentioned:  Endotype Formula Quiz → https://endotype.com

  23. 166

    Bad Messaging Advice Coaches Keep Following

    There’s a specific kind of bad advice floating around the coaching industry—and once you see it, you can’t unsee it. In this episode of The Raving Coaches Podcast, I rant about bad advice in a coaching group that sent me over the edge: a brand-new coach being told to ask AI to critique her niche and messaging. Today we dig into why AI becomes an echo chamber, why niche-based branding works for products but not for people, and why most coaches end up with vague, forgettable messaging without realizing it. I explain the difference between niche-based marketing and identity-based branding, why you are the niche, and how selling the right solution in the wrong language repels the very people you’re trying to help. If your message feels generic, forced, or like it doesn’t quite sound like you—this episode will connect some dots. Don’t get me wrong .. I use AI. I used it to help with this podcast episode, but you will learn today the mistakes you might be making when you use it.  Hosted by Laura Hulleman of the Raving Coaches Podcast.

  24. 165

    Stop Being the Bottleneck in Your Business with Lauren Glynn (Visionary Endotype)

    I talk to a lot of coaches who are drowning in tasks and secretly terrified to hand anything off. You want a VA. You want better systems. But in the back of your mind you’re thinking, “What would I even give them that isn’t a giant mess?” In this episode with Lauren Glynn, we get brutally honest about why you can’t scale crap and what it really takes for a coach or service provider to stop being the bottleneck in their own business. Lauren is a former corporate consultant who’s supported brands like Apple, Whole Foods, and Pfizer—and now she works with female and nonbinary entrepreneurs who want their time back. We talk through real client stories: the nutritionist who couldn’t let go of her 1:1s, the post-it-note CEO who hated every project management tool, and the coach who would “rather get a root canal than post on Instagram again.” Lauren walks us through how she helps clients decide what to keep, what to delegate, what to automate, and what to drop entirely. If you’ve ever tried to copy someone else’s productivity system and felt like a failure when it didn’t stick, this conversation will feel like a deep exhale. We cover boundaries, energy, verbal processing, and why some of us will always need a thought partner instead of another color-coded calendar. You’ll walk away with practical starting points for reclaiming your time—and permission to build a business that actually fits your brain and your life. Lauren Glynn is a corporate consultant turned business coach for female and nonbinary entrepreneurs who want their time back. After years consulting for brands like Apple, Whole Foods, Pfizer, and the federal government, she saw the same problem on repeat: chaotic systems, overextended leaders, and no clear path to sustainable growth. In her own online business journey (everything from lifestyle blogging to leadership coaching), she realized small business owners need better time management and systems than the big players—because we’re the ones doing it all. Today, Lauren helps digital entrepreneurs optimize their time, boundaries, and backend systems so they can stop white-knuckling their way through the week and start running a business that actually supports their life. Lauren’s Links & Resources Website: https://laurenglynn.com/ Instagram: https://www.instagram.com/laurengconsulting/ LinkedIn: https://www.linkedin.com/company/lauren-glynn-consulting/ Free resource mentioned: Hell Yes / Hard Pass Task Sorter: https://laurenglynn.com/ravingcoaches If this episode hits a nerve because you’re juggling too much and not sure what to drop, start here: Grab Lauren’s Hell Yes / Hard Pass Task Sorter to see exactly what you should delegate, automate, or stop doing altogether. Then, take the Endotype Formula Quiz at https://endotype.com/ to understand your coaching superpower and how your brain naturally wants to work in business. Ready for a thought partner to look at your branding, messaging, and marketing strategy through the lens of your Endotype? Book a Connection + Direction Call with me: https://www.ravingcoaches.com/c&d

  25. 164

    Coaches: What 2025 Taught You (If You’ll Slow Down to Notice)

    Before you start setting goals for 2026, it’s time to take a hard—but kind—look at 2025. In this week’s episode of The Raving Coaches Podcast, I get to share a story about a desert mountain hike that changed the way I see my business—and why I now spend every December reflecting instead of racing ahead. You’ll learn how to identify what worked, what didn’t, and what you’re still carrying that doesn’t belong in your next season. If you’ve been running your coaching business like it’s a race, this is your invitation to stop, breathe, and ask better questions. Join me for the next Marketing Lab, where we’ll process your 2025 results and create an aligned marketing plan for 2026—together. Sign up for the Marketing Lab → https://ravingcoaches.com/lab

  26. 163

    Reach Coaching Clients Before Burnout

    Burnout looks different up close. In this solo episode of The Raving Coaches Podcast, I (Laura Hulleman) unpack a question sparked by my former client Sandra Lee: Can we reach clients before burnout? I share the “house on fire” analogy—911 moments, kitchen-flame moments, and simple smoke-alarm moments—to help you decide exactly which phase your marketing is designed to meet. We explore how urgency, perceived importance, and clear problem-naming influence whether someone grabs a podcast and a workshop—or pulls out the credit card. I’ll show you how to stop selling to “everyone who feels stuck” and start speaking directly to the client you’re here to serve. Ready to get precise and practical with your message? Come to the next Marketing Lab and implement this with me: https://www.ravingcoaches.com/lab

  27. 162

    The Weird Therapist’s Guide to Emotional Healing and Chronic Pain with Michelle Scott (Intuitive Endotype)

    What if your chronic pain isn’t just physical? In this episode I chat with Michelle Scott—licensed psychotherapist, Reiki master teacher, “the weird therapist” and my friend—to explore the surprising link between stuck emotions, chronic pain, and speaking your truth. Michelle shares her own journey through fibromyalgia, trigeminal neuralgia, and years of silence that left her literally without a voice. Together, she and Laura unpack how emotional energy becomes physical pain, why humor is an underrated healing tool, and how reclaiming your voice can unlock both health and business alignment. You’ll hear: How suppressed emotions create chronic tension and illness Why reclaiming your voice is essential for healing—and for your brand What alignment really means (and why it might look like a woman in a lavender power suit with a dinosaur head) How Michelle’s using the Fab Over 40 competition to model visibility as healing Vote for Michelle in Fab Over 40: https://fabover40.org/2025/michelle-4c4f The first steps to freeing the energy your business has been holding Whether you’re a coach, healer, or anyone carrying pain that no doctor can explain, this episode will help you see the connection between your body, emotions, and brand. Timestamps: 05:13 – How emotions get trapped in the body 09:30 – Michelle’s story: fibromyalgia, healing, and finding her voice 14:47 – Speaking truth and the metaphysical meaning of pain 17:15 – How physical symptoms communicate what we refuse to say 25:20 – Using humor, irreverence, and voice as medicine 33:55 – Turning personal healing into a healthcare movement 44:20 – Why alignment attracts clients like a magnet 49:00 – The story behind the lavender suit and dinosaur head business card   Guest Information Michelle Scott is a licensed psychotherapist and Reiki master teacher who helps women heal from chronic illness, burnout, and emotional overwhelm by connecting with their inner wisdom and personal power. Known for her humor, heart, and holistic approach, Michelle blends science and spirituality for healing on every level—mind, body, and energy. ➤ Vote for Michelle in Fab Over 40: https://fabover40.org/2025/michelle-4c4f  ➤ Explore her work and writing: https://linktr.ee/healingwithmeesh Connect & Learn More Discover your Endotype → https://endotype.com Join Laura’s next Marketing Lab → https://ravingcoaches.com/lab

  28. 161

    Course Creation for Coaches: What Makes a Good One (and What Doesn’t) with Sara Vezensek (Captain)

    When a course works, it changes everything. When it doesn’t, it’s just a waste of time. In this episode, Sara Vezensek breaks down what separates high-impact courses from the digital junk pile. She and I dive into clarity, frameworks, client readiness, and why “messy action” always beats perfection. Guest Bio: Sara Vezensek is a Captain Endotype coach and course creation strategist for ambitious women entrepreneurs. She specializes in high-ticket offers, money mindset shifts, and creating frameworks that scale without burnout.   Timestamps: 13:00 – Sara’s unlikely path from yacht chef to business coach 18:00 – Why your knowledge ≠ your certifications 24:00 – Good vs bad courses and the #1 mistake creators make 30:00 – The clarity triangle: passion + problem + profit 38:00 – When coaches are actually ready to build a course 46:00 – The danger of chasing followers instead of sales 48:00 – Messy action, imposter syndrome, and growing through discomfort Connect + Learn: Free Training: Find Your Million-Dollar Course Idea Instagram: @saravezcoach Explore More: Join Laura’s Marketing Lab → www.ravingcoaches.com/lab

  29. 160

    Values-Based Marketing: How to Attract Clients Who Actually Fit

     Coaches tell me all the time, “I know my why.” That’s great. But do your values actually show up in the way you market and sell? In today’s episode of The Raving Coaches podcast, I walk you through how values become your north star — not just for motivation, but for pricing, offers, branding, visuals, and your entire sales experience. I talk about Brené Brown’s example of courage and vulnerability, and then connect it back to us as coaches: if your value is kindness, you can’t be out here doing high-pressure, shame-based sales. That’s off-brand. We’ll look at what kindness looks like in copy, what it looks like in design (yes, even fonts can be “pokey”), and the difference between telling the truth and tearing down other coaches to sell. Then I invite you to the November 13 Marketing Lab — a 90-minute, interactive, “fix it right now” session where we’ll identify your real business values and make sure clients can actually see them in your marketing. If your values are missing, you will not attract the right-fit clients. Period. https://ravingcoaches.com/marketing-lab

  30. 159

    (Re-upload) UnRuly: What Hidden Rules Are Hurting Your Coaching Biz with Jen Vertanen

    When a coach starts dismantling the rules they were handed—about marriage, ambition, safety, identity—everything changes. Jen Vertanen is in that place. And she’s turning it into a community. In this conversation, Jen shares the origin of her new project, We the Unruly, and the deep emotional audit she had to do to get there. We talked about what it means to be seen in your grief, how legacy beliefs shape our coaching voice, and why some of our most powerful work comes only after we've let things die. If you’ve been itching to burn your business down—or finally let it evolve—this one’s for you. Jen doesn’t hold back, and neither did I.

  31. 158

    Breathe, Move, and Live Again: Coaching Through Grief with Faith and Boundaries with Marcia Earhart (Visionary)

    Grief changes everything. It rearranges the body, the brain, and the spirit. In this conversation, Marcia Earhart (Visionary Endotype) opens up about walking through unimaginable loss—the deaths of two sons—and how that experience led to the creation of The Sterling Rose Sanctuary, a nonprofit healing ministry offering “boots-on-the-ground” support for people experiencing trauma and grief. We talk about what it really means to breathe, move, and live again. You’ll hear Marcia’s holistic (but not vitamin-and-crystals) approach to grief—using breathwork, movement, gentle nutrition, and boundaries to guide people through the hardest chapters of their lives. 💬 Key timestamps: [7:34] When “stress” is actually grief [11:59] How she helps clients reconnect with their bodies through movement [18:47] “The body keeps the score”—and why clean eating supports emotional release [30:06] Family grief rhythms and the rule that saved their peace: no hard talks after 7 p.m. [35:30] Letting go with intention and creating new life traditions [45:38] Ministry vs. business—how knowing the difference keeps your mission sustainable It’s a deeply human episode about faith, healing, and purpose—and a reminder that grief isn’t something we get over. It’s something we integrate. 💠 Connect with Marcia Earhart Website & Nonprofit: www.thesterlingrosesanctuary.us Book: Gripping Grace in the Garden of Grief: A Place for the Heart Donate or support their capital campaign to help build the Sterling Rose Sanctuary Retreat Center ✨ Listen + Learn Raving Coaches Podcast: https://ravingcoaches.podbean.com/ Take the Endotype Formula Quiz to discover your unique coaching style: https://endotype.com/

  32. 157

    How to Hire the Right Marketing Person

    Let’s be real: most coaches don’t actually know how to hire a marketing person—because they don’t know how to talk about what they do yet. I’ve seen too many brilliant coaches drop $30K on a beautiful brand, slick website, or “done-for-you” funnel that doesn’t bring in a single client. Not because the designer or strategist was bad—but because the message wasn’t clear. If you can’t articulate what you do, no marketing can fix that. That’s why I created the Copycat Coach Workshop—and we’re doing it live again on October 22nd. This isn’t about fixing your social media. It’s about stripping away the buzzwords and finally owning the real words that describe what you actually do. The ones that attract the right clients and feel like your voice—not someone else’s template. If your messaging still sounds like every other coach out there… If you’ve invested in branding or marketing that “looks good” but isn’t converting… Or if you’re tired of feeling invisible even though you know you help people… This is for you. 👉 Save your seat for the October 22nd workshop: https://ravingcoaches.com/copycat Let’s stop copying and start saying what you really do.

  33. 156

    Stop Imitating, Start Selling Your Coaching Method

    Most coaches don’t realize they’re imitating. They follow the systems, buy the programs, apply the templates—and wonder why their marketing still doesn’t convert. Why clients aren’t showing up. Why they feel disconnected from the business they’re building. In this episode, I’m naming what most won’t: Your coaching brilliance doesn’t live in someone else’s framework. And the longer you try to replicate what worked for another coach, the longer you delay discovering your own voice—and your own method. We’ll talk about what it really looks like to build a body of work that’s yours: How collaboration (not isolation) clarifies your coaching process Why copying—even subconsciously—keeps your business stuck What to do when your offers sound right, but don’t feel right The power of experimentation and client interaction in developing your unique message Whether you’re brand new or rebuilding, this episode will help you stop blending in—and start selling from a place of clarity, alignment, and ownership. Are You a Copycat Coach? Workshop Discover your coaching superpower and learn how to communicate it clearly and confidently. → https://ravingcoaches.com/copycat Endotype Quiz Take the free quiz to find your marketing superpower and better understand how you’re wired to connect with clients. → https://endotype.com Stop Calling Yourself a Coach – Start Telling People What You Really Do A self-paced course designed to help you clarify your “What I Do” statement and build identity-aligned messaging. → https://ravingcoaches.com/stopcoach Small Business Owner Community (SBOC) A networking event where real-time conversations led to real clients—because relationship-building still works. → https://smallbusinesscommunity.com Episode Highlights: 03:15 — The invisible line between modeling and mimicking 08:40 — How Laura’s early offers failed (and what changed) 16:22 — Why “finding your niche” isn’t the solution—it’s a distraction 27:05 — What to do when you realize your messaging isn’t yours 34:10 — Why the Copycat Coach workshop exists (and who it’s for)

  34. 155

    Ditch Diet Culture, Do Better Coaching with Lara Days (Visionary)

    Coaches love control—until it controls them. In this one, Lara Days (Visionary Endotype), a board‑certified health coach and intuitive eating counselor, breaks down why so many smart, high‑capacity people are secretly micromanaging their bodies: daily weigh‑ins, body checking, earning food, and calling it “discipline.” We talk about the pendulum swing—strict rules on one side, “forget it” on the other—and how to find a livable middle. You’ll hear Lara’s practical lens on rejecting diet culture, using interoception and attunement as your real “data,” and why tracking feelings beats tracking macros for most humans. We also unpack program design: getting explicit buy‑in, setting agreements, and running groups where autonomy is the point—not another set of rules. Links • Lara Days — best place to connect: Instagram (she checks DMs and responds) • Programs: Annual Group Intuitive Eating Program; Nourished & Whole Collective membership: https://www.laraelizabethcoaching.com/nourished-and-whole-collective  • Raving Coaches podcast homepage (listen & subscribe): https://ravingcoaches.podbean.com/ Mentioned in the Episode • Interoception & attunement as “data you can feel” • Screening for disordered eating before prescribing food tracking • Program design: buy‑in, clear agreements, and consent in groups

  35. 154

    Stop Struggling Alone: How to Get Coaching Clients by Climbing with a Partner

    What if the reason your business feels hard… isn’t you? In this solo episode of the Raving Coaches podcast, I talk about why building a coaching business solo often feels like climbing a steep hill—and why the right kind of support changes everything. Backed by a study from the Journal of Experimental Psychology, we explore how your perception of difficulty shifts just by having someone climb the hill with you. I get into the difference between having cheerleaders at the bottom of the hill and a coach who’s actually walking it with you. Whether you're brand new or feeling stuck mid-climb, this episode is a reminder that the business you’re building doesn’t have to feel so heavy. Listen in to find out how to choose support that makes the journey lighter—and more effective. Resources mentioned: 👉 Take the Endotype Quiz: https://endotype.com 👉 Book a Connection & Direction Call: www.ravingcoaches.com/c&d

  36. 153

    How to Scale a Your Business Without Burning Out featuring Katherine Danesi (Conductor)

    What happens when your business is “successful” on the outside—but you’re exhausted, maxed out, and secretly wondering if you’ve built yourself into a corner? That’s exactly where many of Katherine Danesi’s clients find themselves. As a business strategist and Conductor Endotype, Katherine helps fully booked creatives (think PR firms, branding agencies, and digital marketers) move from overwhelm into growth—with the right offers, systems, and team structure to actually sustain it. In this conversation, she shares how strategy + straight talk help her clients own their value, restructure their pricing, and finally step into leading their business with confidence. And coaches—you’ll want to pay attention. The same “secret sauce” problem Katherine sees with creatives is the one I see with coaches every day: if you can’t clearly say what you uniquely do, you’re going to burn out chasing clients. That’s why I created the Are You a Copycat Coach? workshop—to help you cut the jargon, find your true message, and finally stand out. ➤ Save your spot here: https://ravingcoaches.com/copycat ➤ Connect with Katherine: katherinedanesi.com | LinkedIn + Instagram: @KatherineDanesi | Subscribe to her newsletter via her website for weekly strategy insights

  37. 152

    What to Say at Events to Attract Coaching Clients

    Are you wasting time at events—or making the most of them? In this episode, I break down how to approach any live event as a coach—from local networking meetups to industry expos. I explain how to decide whether to sponsor or speak, how to maximize a booth or table, and why your follow-up plan matters more than your freebie. One of the biggest mistakes I see coaches make at events? Using a watered-down what I do intro that is boring or blends in. If you want to connect with real potential clients, you need language that reflects the unique problems you solve. I am also introducing my October Are You a Copycat Coach? Workshop, where we will create a powerful what I do statement—or grab the “Stop Saying You’re a Coach” course now to refine your message before your next event. 📌 Details + registration: https://ravingcoaches.com/copycat 📌 Clear up your message now: https://ravingcoaches.com/stopcoach

  38. 151

    Stop Hiding Your Coaching Superpowers with Michelle Holling-Brooks (Interpreter)

    What happens when your nervous system resets everything—your identity, your voice, your business? In this week’s episode of Raving Coaches, I sat down with Michelle Holling-Brooks, founder of Unbridled Change, whose journey through a near-death coma and complete memory loss led her to rebuild her life (and eventually her coaching practice) from the ground up. We talk about how horses became her first teachers in healing, and how intuition, energy, and presence have become the foundation of her work with clients today. Michelle shares how she went from hiding behind what she calls her “science shield” to creating a powerful framework called The Bridge of Connection. She now helps clients move from fear into love—by befriending their nervous system, their inner critic, and every part of themselves they’ve been told to suppress. This one is for every coach who knows they’re still only showing 50% of what they’re capable of. 🌐 Michelle’s Website: unbridledchange.org 🎙 Her Podcast: Soulful Practices 📦 Sacred Witness Oracle Deck & Guidebook 📌 Want help aligning your own coaching message? Book a strategy session with me → endotype.com/strategy

  39. 150

    What You Need to Know About Your Signature Coaching Program

    Sometimes an obvious truth for us, is not so obvious to others. That is what happened in a recent conversation with a great coach I serve. In this episode of The Raving Coaches Podcast, I share that story.  She had this amazing realization that her program needed to be the one she wished she had herself. That one shift in perspective unlocked a whole new level of depth in her offers. This lesson I thought was obvious. It is what led me to create the exact marketing and branding system I now use to help coaches—because it’s the one I desperately needed in my first four companies. In this episode, I walk you through how to recognize which of your past struggles are the blueprint for your clients’ future breakthroughs. Spoiler: the program you’re meant to build is often the one you once needed most. If you’re ready to uncover your unique coaching superpower, take the free Endotype Formula quiz at endotype.com.

  40. 149

    Recovering After a Toxic Relationship (and Actually Trusting Again) with Heather Melville (Counselor)

    If you've ever wondered why smart, self-aware women stay in bad relationships—or why it’s so hard to move on—you’re going to want to listen to this one. Heather Melville (Counselor Endotype) is a toxic relationship recovery coach with the receipts: she left an abusive 8-year relationship, walked away from a successful engineering career, and now helps other women rebuild lives they actually love. In this episode, we dig into why healing after toxicity isn’t about “finding the next one”—it’s about reconnecting to yourself, learning to trust your intuition, and forgiving yourself for what you didn’t know then. We also talk about the not-so-funny problem of being a coach with a soft brand voice that doesn’t match your bold, hilarious truth. Heather now lives full-time in a converted shuttle bus with her fiancé, running workshops from the road and building a business that aligns with her real voice—one that’s smart, sarcastic, and deeply committed to helping women stop fixing everyone else and finally choose themselves. Her background in engineering and lighting design makes her story even more compelling: this is a coach who rebuilt every part of her life—from the ground up. ➤ Learn more or work with Heather: https://healthyrelationships.info ➤ Follow her workshops on Eventbrite under “Healthy Relationships” ➤ Take the Endotype Quiz at https://endotype.com ➤ Book a Connection and Direction call: https://ravingcoaches.com/c&d

  41. 148

    Step 6: How to Sell Coaching Without Feeling Icky

    You’re not scared of helping people. You’re scared of selling it. In this final episode of the six-step series on building a successful coaching business, I’m getting real about sales. We’re talking about the two ingredients that shift sales from slimy to solid: compassion and power. If you’re struggling with sales, it’s not your fault. Most coaches weren’t trained in sales—they were trained to serve If your stomach flips at the idea of follow-ups, or if you’ve ever charged less “just to help,” this episode is for you. I’ll help you reframe your mindset around pricing, service, and the real reason people commit to coaching (hint: it’s not the discount). Mentioned episodes:  Gurleen Dhillon on practical sales systems: https://RavingCoaches.podbean.com/e/gurleen-dhillon/ Kristina Jensen on trauma-aware sales and nervous system safety: https://RavingCoaches.podbean.com/e/kristina-jensen/

  42. 147

    How to Build Real Relationships (Not Just Situational Ones) as a Coach with Laura Aiello (Harmonizer)

    What happens when your clients are juggling a career, kids, aging parents—and secretly falling apart inside? That’s the story for a lot of Gen X women, and it’s also a warning sign for coaches. In this conversation, Laura Aiello—Harmonizer Endotype, retreat leader, and wellness coach—shares how social wellness, intentional friendships, and boundaries aren’t just “nice to have.” They’re survival tools. She explains why many women feel undervalued, how people-pleasing erodes self-trust, and what it really takes to create a circle of people who see you for who you are. If you’ve ever caught yourself thinking “I hate people” while secretly wishing for deeper connection, this one will hit home. ➤ Laura Aiello’s Website: laylowwellness.com ➤ Free Guide: 10 Things to Say When You Don’t Know What to Say ➤ Raving Coaches Podcast: https://ravingcoaches.podbean.com/ Other episode mentioned: Avoiding the Drama Triangle with Your Coaching Clients

  43. 146

    Step 5: How to Design Smart Coaching Funnels That Actually Convert

    Why great presentations don’t get you clients You finally nailed the presentation. Or the podcast interview. Or the workshop. You prepped for days, your hair looked good, your message was clear— …and then nothing happened. No new clients. No one followed up. Sound familiar? In this episode of the Raving Coaches Podcast, I break down why most coaches leave opportunity on the table by skipping the one thing that matters most: smart next steps. There are too many myths out there about How to Design Smart Coaching Funnels That Actually Convert. It this episode we expose a few of them.  You’ll learn: Why $24 and $100 offers rarely lead to $1,000 coaching clients How to build trust instead of just giving more information The mistake I made by giving too much too soon—and what I do now instead If your quiz, freebie, or workshop isn’t converting, this is the missing piece. It’s Step 5 in the 6-step series to build a profitable coaching business. 👉 Listen now and check your next step strategy.  If you want to talk next steps book a Connection and Direction call with me this week. 

  44. 145

    Stop Wasting Money on Branding That Doesn’t Sell: with Brand strategist Lee Aldridge (Conductor)

     Ever wonder why your website looks good but doesn’t convert? This episode is your wake-up call. Brand strategist Lee Aldridge joins me to break down why most coaches skip straight to tactics—and what you need to build first if you want your marketing to actually work. We talk brand story, strategy, and how your childhood hints at the signature work you’re meant to do. If your business feels misaligned or stalled out, this episode will help you reconnect with what actually moves people. ➤ Explore Lee’s work: https://soulstorycreative.com ➤ Take the Endotype Quiz: https://endotype.com ➤ More episodes: https://ravingcoaches.podbean.com/

  45. 144

    Step 4 Meeting Your People: Where Great Clients Actually Come From

    Wouldn’t it be great if dream clients just showed up with cash in hand? Yeah—me too. But that’s not how it works. In this episode of the Raving Coaches podcast, I break down Step 4 of building a real coaching business: Meeting Your People.  I walk through five clear ways coaches can build genuine relationships that lead to paid clients—without being weird or spammy. Whether you're networking in person or showing up online, your strategy needs to fit your Endotype, your energy, and your goals. This episode will help you figure out where to start—and how to set realistic expectations. Want more?  Take the Endotype Formula quiz and book a  Connection & Direction Call.  And don’t forget to check out the “Stop Calling Yourself a Coach” course if you’re still fumbling through what to say.

  46. 143

    Stop Hustling, Start Healing: A New Approach to Wellness; with Functional Nutritionist Anke Johnson (Manifestor)

    What if your digestive issues and weight gain aren’t just about food—but about how you feel about yourself? In this episode, I talk with Anke Johnson (Visionary Endotype), founder of Forward and Up Wellness. Anke is a functional nutritionist and intuitive coach who works with women ages 35–80 to finally get answers when doctors just say, “You’re fine.” We go deep into the connection between physical symptoms and emotional wounds—and what healing actually looks like for women who’ve spent decades ignoring their own needs. What You'll Hear in This Episode: What is functional nutrition? Anke shares how she looks beyond lab results to map out a client’s full health timeline—physical and emotional. The emotional roots of weight loss resistance You’ll hear how one client’s belief that she didn’t deserve “new clothes” shaped her eating habits for life—and how Anke helped her break that pattern. How metabolism, hormones, and gut health are connected We unpack how trauma, stress, and people-pleasing can derail your health, even when you think you’re doing everything right. Why coaches need to create safe spaces for vulnerability I share how your marketing, your discovery calls, and your presence all influence whether a client can truly open up and heal. Especially if they’re carrying shame around their body or health. If you're a coach or wellness practitioner working with midlife women—or if your own body is giving you confusing signals—this episode is packed with insights to help you move from confusion to clarity. Guest Resources and Contact Website: https://www.forwardandupwellness.com Facebook: https://www.facebook.com/coachanke LinkedIn: https://www.linkedin.com/in/anke-johnson-1903612/ ➤ More episodes here: Raving Coaches Podcast Homepage Take the Endotype Quiz at www.endotype.com to find out your coaching superpowers.  To listen to Michelle Holling-Brooks episode referenced in the podcast here on Spotify  

  47. 142

    How to Write Marketing That Attracts: Step 3

    Coaches are out here Frankensteining their message—borrowing phrases from networking events, sales pages, or other coaches, hoping they’ll finally land a client. But then someone reads it and says, “I still don’t understand what you do.” In this episode of the Raving Coaches Podcast, I break down Step 3 in my six-part series on building a coaching business that actually works: How to Write Marketing That Attracts. I share why client-centered language always outperforms credentials, and how to write a message that speaks to the stage of life your client is in right now. If your message is vague, confusing, or focused on your methods instead of your clients’ pain? This one’s for you. I’ll also tell you exactly how I can help—whether you prefer to work independently or want my eyes on your business. ➤ Learn more about the Stop Calling Yourself a Coach course

  48. 141

    Step 2 - Identity-Aligned Branding for Coaches

     Your brand isn't your color palette. It’s not a purple frog or your favorite quote in cursive script. In Step 2 of my six-part series on building a successful coaching business, I explain why most coaching brands fail to connect—and what it takes to get yours aligned. Identity-Aligned Branding is based on who you actually are and the energy your clients already pick up from you. When your brand doesn’t match your energy, people don’t trust it. When it does? You become magnetic. Find out your brand energy with the Endotype Quiz Book a free Connection & Direction call here. More on messaging at Stop Calling Yourself a Coach.

  49. 140

    How to Sell Coaching Without Feeling Salesy: with trauma healer Kristina Jensen (Provider)

     If the phrase “sales call” makes you want to disappear into the floor, this episode is your reset button. Kristina Jensen (Intuitive Endotype™) brings her trauma-aware, connection-first approach to selling coaching—without scripts, pressure, or pretending to be someone you’re not. We talk about the three biggest mistakes coaches make when trying to sell, how to turn discovery calls into trust-building conversations, and why your client’s first objection probably isn’t the real one. If you’ve ever been burned by bro-marketing or felt frozen during a pitch, this conversation is your healing salve. Connect with Kristina at www.kristinajensen.com Listen to more episodes: https://ravingcoaches.podbean.com/

  50. 139

    Build Your Coaching Business: Step 1 How to Stand Out as a Coach

    Most coaches think the problem is visibility or fancy funnels. But the real issue? They don’t know what they actually do. In this solo episode of Raving Coaches, I kick off a six-part series on the six simple steps to building a profitable coaching business. Step one is all about knowing what makes you different — not your certifications, but your design. I share why the Endotype Formula is the shortcut to finding your unique business superpower and how you can use it to stand out from a sea of “just another coach” noise. Want help discovering what sets you apart? Take the Endotype Quiz, Check out the Stop Calling Yourself a Coach course, Book a Connection & Direction Call.

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ABOUT THIS SHOW

Your clients are your biggest fans. Are you giving them something to rave about?On Raving Coaches, business strategist Laura Hulleman spotlights coaches who are done blending in and ready to stand out. Life coaches, health coaches, relationship coaches, and more—if you’ve stopped playing small and are ready to shine, this is your stage.Each episode, we go backstage—into the real story behind a coach’s success. Our guests own the mic as they share when the message finally clicked, the offer actually sold, the moments they almost gave up—and what made them keep going. No fluff. Just the truth about what it takes to build a business that sounds like you, sells like crazy, and makes you want to dance.Raving Coaches is hosted by Laura Hulleman, marketing strategist and creator of the Endotype Formula—a personality-based system that helps coaches build identity-aligned brands and simplify their marketing. Whether you’re a life coach, health coach, relationship coach, or business coach, th

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