The Bloom Show

The Bloom Show: Holly Haveman on Winning SAF’s Marketer of the Year AwardHow do you turn a birthday giveaway into an award-winning floral marketing campaign?In this special episode of The Bloom Show, Holly Haveman of Kennedy’s Flowers & Gifts will share how a simple act of generosity grew into a full-blown marketing engine—earning them the SAF Marketer of the Year Award at the 140th Annual SAF Convention in Scottsdale.Holly will walk us through the origin of their refillable vase program, how it evolved into branded experiences like Magic Vase and Scatter Joy, and the operational know-how that helped them track over 11,000 refills and generate $182K in additional revenue.We’ll also explore how in-store coupons, smart inventory moves, and emotional customer connection turned this into more than a program—it became a brand-defining strategy.🌸 Whether you’re a floral retailer, marketer, or love hearing great business ideas in action, this episode is packed with insights you can apply.📅 Premieres: October 21, 2025, at 1 PM EST🔔 Subscribe to The Bloom Show by New Bloom Media and tap the bell for updates.🎥 Produced by New Bloom Media—supporting innovation, collaboration, and growth in the floral industry.Chapters: 

Join Host Sahid Nahim and Correspondent Joe Don Zetzsche as they bring you inside this year’s edition of Delishow — an event rooted in heritage, community, and innovation.📍 Location: La Ceja, Antioquia – Colombia📅 Dates: August 25–29, 2025About Delishow 2025: DeliRootsThis year’s theme, DeliRoots, is a celebration of origin, journey, and essence. Before anything blooms, it must grow from within. From the hidden, earthy world beneath us comes the spiral force that brings flowers and stories to life. Delishow 2025 invites the floral community to reconnect, celebrate what grounds us, and honor the path we’ve walked together.Whether you’re in Colombia or tuning in from across the globe, this episode captures the energy, collaboration, and inspiration that make Delishow one of the floral industry’s most meaningful gatherings.🔔 Subscribe to our channel and hit the bell icon so you never miss more event coverage, booth interviews, and floral industry insights.#TheBloomShow #Delishow2025 #Deliflor #DeliRoots #BloomTogether #Floriculture #FloralIndustry #NewBloomMedia

Enjoy this special two-part episode of The Bloom Show, featuring two of the most respected voices in the floral industry.🔴 Part 1 | 1:00 PM EST: We sat down with Red Kennicott, Chairman of Kennicott Brothers Company, for an honest conversation about industry-wide floral promotion efforts, the future of the Floral Board, and why he led his company to become an ESOP (Employee Stock Ownership Plan). With over six decades of leadership, Red shared insights on legacy, company culture, and the passion that continues to drive his support for the industry.🔴 Part 2 | 1:30 PM EST:We connected with Williee Armellini, owner of Flowersandcents.com, a floral veteran born into flower transportation, as he walked us through his memoir “Flowers Come From Where.” This segment offers a heartfelt reflection on the floral industry's roots, distribution, and the creative spirit behind his journey.📢 Don’t miss this heartfelt, educational, and thought-provoking episode with two icons of the floral world.🔔 Subscribe and hit the notification bell so you never miss an episode!🌸 This episode is produced by New Bloom Media.

The floral industry is evolving fast—and The Bloom Show is here to keep you ahead of the curve.We kicked off our exclusive monthly correspondent series featuring Joe Don Zetzsche—airing every 2nd Friday of the month at 1:00 PM EST.With decades of experience leading mass market floral programs and a passion for emerging technology and AI innovation, Joe Don brought a unique perspective on the trends and tools shaping the future of floral—from production to point of sale.Each Month, Joe Don Covers:✅ The latest floral tech and AI innovations✅ Insights from a mass market perspective✅ Trends influencing buyers, retailers, and suppliers✅ Practical strategies to help your business thrive in a changing marketplace📅 Upcoming Correspondent Episodes:• September 12, 2025• October 10, 2025• November 14, 2025• December 12, 2025Make it part of your monthly routine—just 10 minutes, every 2nd Friday, to stay informed and ahead of the curve.🔔 Subscribe to The Bloom Show on YouTube and hit the bell so you never miss an episode.🌸 This episode was brought to you by New Bloom Media.

What makes a flower shop truly profitable? In this special Bloom Show Takeover, floral industry expert Tim Huckabee of The Profitable Florist revealed the top strategies used by the most successful flower shops around the world.Drawing from decades of hands-on experience and his work with over 7,000 florists since 1997, Tim walked viewers through proven practices that increase sales, enhance customer experience, and improve operations—no fluff, just what works.Whether you’re just starting or ready to take your business to the next level, this episode spotlighted what it takes to run a flower shop that’s both meaningful and profitable.🔔 Subscribe to The Bloom Show by New Bloom Media to catch more insightful episodes.🌸 This episode was produced by New Bloom Media

Joe Don Zetzsche is back—and he’s entering a bold new chapter.In this standout episode of The Bloom Show, host Sahid Nahim sat down with the former H-E-B floral executive to explore what’s ahead for the industry and for Joe Don himself, as he officially joins New Bloom Media as a regular correspondent and columnist.🎙️ In this episode, we covered:✅ The top consumer trends reshaping floral retail✅ How floral companies can stay relevant in a shifting market✅ The technologies set to transform the next decade of floral✅ The vision behind Joe Don’s new venture✅ What he hopes to bring to the industry as New Bloom Media’s correspondentWhether you're an industry veteran or an emerging voice, this conversation offers insight, inspiration, and a fresh look at where floral is headed next.🔔 Subscribe to The Bloom Show on YouTube and tap the bell to catch every new episode.🌸 This episode was produced by New Bloom Media, powered by New Bloom Solutions.

🌸 Ever wonder where your flowers really come from—and what stories they carry?This Deep Dive discussion, sparked by an episode of The Bloom Show with Andrés Castellanos of Procolombia, goes beyond the bouquet. We talked about Colombia’s global floral footprint, industry impact, and the human connections behind every stem.It’s not just a recap—it’s a reflection on florals, economics, and meaning. 💬⚠️ This reaction podcast was AI-generated as a creative storytelling experiment. Content was based on The Bloom Show and industry sources. For full context, we recommend tuning in to the original episode.#TheBloomShow #NewBloomMedia #BloomTogether #ColombianFlowers #FloralDiscussion #B2BFlorals #ProColombia #FloralLogistics #FloralEconomy #Floriculture #GlobalTrade #AIContent

In this powerful episode of The Bloom Show, Sahid Nahim sat down with Jim McCann, the visionary founder of 1-800-Flowers.com. From his early days running a single flower shop in New York City to building one of the most recognized floral and gifting companies in the world, Jim shared the untold story behind the brand’s evolution.This episode wasn’t just about business growth—it was about bold decisions, building relationships, and staying ahead of change in an ever-evolving industry.💡 In this conversation, you’ll hear:✅ How Jim scaled a local flower shop into a household name✅ Why taking risks—like branding with a phone number—paid off✅ How digital transformation, AI, and personalization are shaping the future✅ What flower businesses must do to stay relevant in 2025 and beyond✅ The leadership lessons that helped Jim grow, evolve, and keep innovatingWhether you're a wholesaler, importer, florist, or floral entrepreneur, this conversation is packed with real insights, heartfelt stories, and actionable takeaways.🔔 Subscribe to The Bloom Show on YouTube to catch more episodes like this.This episode was produced by New Bloom Media, powered by New Bloom Solutions.

🌸 Can scent shape the future of florals?Inspired by The Bloom Show Takeover with Dr. Melinda Knuth, this AI-generated reaction podcast dives into how fragrance connects science, emotion, and consumer behavior.From VOCs to memory to marketing—it’s a new way of thinking about scent in floriculture.⚠️ This is an AI-generated recap experiment based on the original episode. Always listen to the full show for full context.

In this Bloom Show Takeover episode, Pam Lopez, Talent Director at Pollen Talent, joined us to uncover what truly sets top floral industry talent apart—beyond what’s on paper.With over 15 years of HR and recruiting experience, Pam shared valuable insight into what hiring managers should look for and how floral professionals can stand out in today’s competitive market. From common resume mistakes to creating a culture that attracts the best people, the conversation is packed with actionable strategies tailored to the floral industry’s unique hiring challenges.🎯 Whether you're hiring or job hunting, this episode is your roadmap to spotting—and becoming—top talent in the floral industry.CHAPTERS:00:00 – Welcome to The Bloom Show: Day 2 at Floriexpo 202500:18 – Meet Stephen Santos & Kim Boone from Galleria00:50 – Turning Floral Art into Mass Market Collections01:25 – Boot Camp Strategy: Curating Education for Buyers02:10 – Real-Time Feedback & Improving Floriexpo02:45 – Stronger Attendance & Buyer Quality This Year03:15 – 2026 Trend: Pre-Made Luxury Floral Arrangements03:50 – Labor-Saving Solutions for Retailers04:20 – Redefining Value: Attainable Luxury in Bouquets04:50 – Stephen’s Story: From Sandwich Shop to Floral Industry05:20 – Kim’s First Bouquet for Mom & Entry into Floral Work05:45 – Final Thoughts: How Flowers Become Part of Our Life Story🎥 Now streaming on The Bloom Show by New Bloom Solutions and New Bloom Media—helping the floral industry innovate, connect, and bloom.#FloralJobs #PollenTalent #FloralIndustryCareers #FlowerIndustryJobs #FloralDesignJobs #FlowerJobs #TheBloomShow #NewBloomMedia #FloralIndustry #HiringInFlowers #BloomTogether

The Bloom Show with ProColombia: How Colombian Floriculture Stays a Global Export Leader Through Innovation & LogisticsColombia continues to lead the world in flower exports—but how does it stay ahead in a fast-changing global market?In this episode of The Bloom Show, we’re joined by Andrés Felipe Castellanos, Export Manager for Agrifood Products at ProColombia. With over 18 years of experience in international business, Andrés talked about deep insight into Colombia’s floral export strategy, sustainability commitments, and innovation roadmap.Key Highlights:🌎 What makes Colombian floriculture a global export leader🚀 How the country is investing in floral innovation and logistics🌱 The role of sustainability and Florverde certification in flower farming💐 How Colombia prepares for major floral holidays like Valentine’s and Mother’s Day📈 The future of Colombian floriculture in emerging marketsWhether you’re a grower, importer, bouquet manufacturer, or floral logistics expert, this is your front-row seat to the trends, strategies, and global shifts shaping Colombian flowers and the broader industry.🔔 Subscribe and hit the bell to stay updated on new episodes!🌸 This episode was produced by New Bloom Media, powered by New Bloom Solutions.#ColombianFloriculture #ColombianFlowers #FloralExports #FlowerFarming #Florverde #SustainableFloristry #FloralInnovation #FlowerLogistics #GlobalFloralTrends #TheBloomShow #NewBloomSolutions #FlowerIndustry #FloralSustainability #FlowerExporters #FloralMarket #FreshCutFlowers

How do we know what floral consumers really want? What role does research play in shaping floral trends and successful marketing strategies? In this special Bloom Show Takeover episode, we dug into the data that drives the floriculture industry.Guest host Dr. Melinda Knuth, Assistant Professor of Horticultural Science at North Carolina State University and host of Growing the Future Podcast, guided us through the world of floriculture industry research. From consumer preferences in floriculture to tested marketing strategies for the floral industry, we explored how science helps the floral sector bloom smarter.Key Highlights:🌸 How floriculture marketing research is conducted🌸 What current consumer trends in floriculture are saying🌸 Why data matters when shaping horticulture marketing strategies🌸 The latest floriculture marketing trends for 2025Whether you’re in academia, wholesale, retail, a grower, or simply love understanding the why behind floral buying behavior, this conversation offered a fresh and thoughtful take on the future of flowers.🎥 This episode was brought to you by New Bloom Media, powered by New Bloom Solutions.🔔 Subscribe and hit the bell so you won't miss any takeover episodes!

How are U.S. tariffs—especially on China—reshaping floral imports, transit cargo, and bouquet production?In this Blooming News Alert episode of The Bloom Show, we’re joined by two leading experts:🟢 Jennifer Diaz, President of Diaz Trade Law, Customs and International Trade Law Expert🟢 Santiago Gomez de la Torre, President of Airglades, Floral Logistics ExpertTogether with Sahid Nahim, we will discuss how tariffs, international trade agreements, and global freight shifts are impacting the floral industry—from port delays to pricing pressure.Whether you're a wholesaler, importer, grower, or bouquet manufacturer, this episode offers actionable insight into:✅ How new tariffs affect floral transit costs from China and Asia✅ Legal strategies to reduce duty exposure and navigate policy changes✅ The future of cargo movement through MIA and key U.S. hubs✅ Colombia’s trade stability and why Latin America might be the key to resilience🎥 Don’t miss this critical discussion as we break down the future of U.S. floral trade—live on The Bloom Show.🔔 Subscribe and hit the bell to get notified when we go live!🌸 This show was made possible with the support of United Selections and Bellaflor Group. Produced by New Bloom Media, powered by New Bloom Solutions.

We took you behind the scenes of Floriexpo 2025, the floral industry's premier event, for an insider’s perspective on how this show helps drive sales, form key partnerships, and stay ahead of floral industry trends.In this episode of The Bloom Show, our expert panel featuring leaders from various sectors of the floral industry shared everything attendees needed to know to make the most of their Floriexpo 2025 experience. Our guests included:✅ Kim Boin, Key Account Executive at Galleria FarmsKim shared her insights on sourcing premium blooms and how Floriexpo fosters meaningful connections with top-tier floral buyers.✅ Bradley Gaines, Director of Floral at United SupermarketsBradley discussed how the expo helped retailers discover innovations, enhance offerings, and elevate customer experience.✅ Bob Callahan, President of FloriexpoBob gave an overview of what attendees experienced—from new show features to strategic networking opportunities designed to maximize ROI.Key Highlights:🟢 What’s new at Floriexpo 2025 and its exciting new direction🟢 Tips for connecting with suppliers, buyers, and key industry players🟢 Insights into how to make the most of your Floriexpo investmentWhether you’re a grower, supplier, retailer, wholesaler, or buyer, this episode served as your guide to unlocking Floriexpo’s full potential.🎥 This show was made possible by Floriexpo. Produced by New Bloom Media, powered by New Bloom Solutions.

In this episode of The Bloom Show, Tim Huckabee takes over to share his expert insights on how retail florists can tackle today’s challenges and boost sales. With decades of experience and having trained over 7,000 flower shops worldwide, Tim reveals key strategies to enhance profitability, improve customer service, and stand out in a competitive market.If you're a florist looking to thrive, this episode is packed with actionable tips to immediately improve your sales, customer experience, and overall business performance.Key Topics Covered: ✅ The biggest challenges florists face today in staying profitable ✅ A simple strategy that can instantly boost sales ✅ How to overcome objections to new sales techniques ✅ How to succeed in today’s competitive floral market ✅ The most frequent mistakes florists make—and how to avoid themDon’t miss out! Subscribe and hit the notification bell to get updates on all upcoming episodes of The Bloom Show. 🔔🎥 This episode is brought to you by New Bloom Media, powered by New Bloom Solutions.

In this episode of The Blooming News Alert, Professor Charlie Hall, one of the floral industry’s leading experts on floriculture economics, joined Sahid Nahim to break down the economic impact of the proposed U.S. flower import tariffs. With up to 25% tariffs being considered on imported flowers, Professor Hall provided crucial insights into how these changes could affect pricing, material costs, and consumer demand across the entire floral supply chain.He also shared lessons learned from past economic disruptions, such as COVID-19 and the 2008 recession, offering actionable advice for floral professionals looking to navigate the uncertainty ahead.This conversation was essential for anyone in the floral industry who wants to understand the immediate and long-term economic effects of the proposed tariffs and how to prepare for potential market shifts.🎯 Key Takeaways:✅ How the proposed flower import tariffs could affect pricing and profitability across the floral industry✅ The role of inflation in different sectors of the floral supply chain✅ Insights on material, logistics, and labor costs✅ Lessons from past economic crises like COVID-19 and the 2008 recession✅ How floral professionals can stay ahead in uncertain timesDon’t miss this important conversation from The Bloom Show. Be sure to subscribe and hit the alert bell to stay updated with future episodes of Blooming News Alert.🌸 This show is made possible with the support of @unitedselections, Airglades, and @bellaflorgroup6087. Produced by New Bloom Media, powered by New Bloom Solutions.#FlowerTariffs #CharlieHall #FloralEconomics #Floriculture #FloralIndustryNews #FloralPricing #ConsumerBehavior #FloralInflation #TariffImpact #B2BFloral #TheBloomShow #BloomingNewsAlert #FreshCutFlowers #FloralSupplyChain

In this episode of our Blooming News Alert series, we explored the potential impact of the proposed 25% U.S. import tariff on Dutch-grown flowers with Marco Groot, a respected Floral Industry Strategist.Marco shared valuable insights into how this tariff could disrupt the global floral supply chain, particularly affecting U.S. floral businesses and European flower exporters. As one of the world’s largest flower exporters, the Netherlands is at the center of this potential shift. This tariff could lead to changes in pricing, sourcing strategies, and logistics, ultimately influencing long-standing trade relationships between Europe and the U.S..Key topics covered: ✅ How Dutch exporters are responding to the proposed tariff ✅ The potential shift in U.S. sourcing strategies ✅ The impact on established trade relationships between Europe and the U.S. ✅ Steps floral businesses can take now to stay preparedThis is a must-watch conversation for anyone in the floral industry looking to understand the future of global floral trade. Subscribe and hit the bell button to stay updated with the latest Blooming News Alert series:    / @newbloomsolutionsthebloomshow    🎥 This episode is brought to you by New Bloom Media, powered by New Bloom Solutions.#FlowerTariffs #DutchFlowers #MarcoGroot #GlobalFloralTrade #EuropeanFlowerExports #FloralSupplyChain #Floriculture #B2BFloral #FloralIndustryNews #TheBloomShow #BloomingNewsAlert #25PercentTariff #FreshCutFlowers #FloralLogistics #HollandFlowers

What do tariffs, policy, and labor have in common? They’re reshaping the floral industry, and we dived into it. On Wednesday, April 9, at 9:00 AM EST, Sahid Nahim welcomed Rebeckah Adcock, VP of U.S. Government Relations, and John Hollay, Director of Workforce Labor at the International Fresh Produce Association (IFPA), for a critical episode of the Blooming News Alert series.This episode will cover: 🧾 IFPA’s stance on the proposed U.S. flower import tariffs 🏛️ Current advocacy efforts to protect the floral supply chain 👷 Labor challenges impacting growers, bouquet makers, and mass market suppliers 🛠️ Actionable advice for floral professionals navigating policy and workforce shiftsIf you're a grower, importer, supplier, or part of a floral HR or operations team, this episode was tailored for you.🔔 Watch the full episode now, and stay tuned for more crucial insights in the Blooming News Alert series.This episode is produced by New Bloom Media and powered by New Bloom Solutions.#FlowerTariffs #IFPA #FloralPolicy #FloralLabor #TheBloomShow #RebeckahAdcock #JohnHollay #FloralIndustryNews #FloralSupplyChain #BloomingNewsAlert #FreshCutFlowers #WorkforcePolicy #FloralAdvocacy #b2bfloral Chapters:00:00 - Show Introduction and Special Tariff Series00:13 - Series Focus and IFPA Guest Introductions02:33 - Roles and Impacts at IFPA04:51 - IFPA's Stance on U.S. Flower Tariffs10:50 - Labor Issues and Tariff Effects14:19 - Challenges for U.S. Growers17:00 - Tariff Impact on Trade and Costs20:08 - IFPA Advocacy for Labor Policy23:18 - Advice for Floral Companies26:29 - IFPA Tariff Resources for Members

In this episode of The Bloom Show, Augusto Solano, Executive President of @asocolflores, joined host Sahid Nahim to unpack the implications of the proposed 10% U.S. flower import tariff — and what it means for Colombian growers and the global floral supply chain.As part of our Blooming News Alert series, Augusto offered expert insight into how Colombian farms are adapting, the role of Asocolflores in guiding the industry response, and what stakeholders across North America should anticipate moving forward.Key takeaways from this episode:✅ How the 10% tariff could impact Colombian flower exports✅ The strategic response from Asocolflores and Colombian farms✅ Potential ripple effects on pricing, logistics, and U.S. floral supply✅ Why cross-industry collaboration is more important than everIf you're in the B2B floral space — grower, wholesaler, retailer, or distributor — this conversation provides the context and clarity needed to navigate these changes with confidence.📺 Watch now and stay ahead of the curve.🔔 Don’t forget to subscribe to The Bloom Show and hit the bell to catch every episode of our Blooming News Alert series.This episode is produced by New Bloom Media through New Bloom Solutions. #FlowerTariffs #ColombianFlowers #Asocolflores #AugustoSolano #FloralIndustryNews #FloralSupplyChain #TheBloomShow #BloomingNewsAlert #FloralImports #B2BFloral #FreshCutFlowers #FloralProfessionals #FlowerExports #NewBloomMedia #NewBloomSolutions

In this timely episode of The Bloom Show, Eduardo Letort, President of Expoflores and Hoja Verde, joins host Sahid Nahim to dive into the impact of proposed U.S. flower tariffs on Ecuadorian flower growers and the broader floral industry.As part of The Blooming News Alert series, Eduardo offers an insightful look into what the potential 18% tariff could mean for flower pricing, supply chains, export volumes, and global competition. This episode is a must-watch for anyone in the B2B floral industry — whether you're an importer, wholesaler, supermarket buyer, or flower farm — to understand how these tariffs might affect your sourcing, partnerships, and planning in 2025.Key Topics Covered:📍How flower tariffs will affect Ecuadorian floral exports📍Expoflores’ strategy in navigating tariff pressures📍Market shifts and supply chain adjustments for U.S. buyers📍How the global floral community can stay united and collaborateTune in as we bring you the latest insights in our Blooming News Alert series. Don’t forget to subscribe to The Bloom Show and click the alert bell to stay informed on the latest floral industry updates.Brought to you by New Bloom Media through New Bloom Solutions#FlowerTariffs #EcuadorFlowers #FloralExportTariffs #FloralIndustryNews #TheBloomShow #Expoflores #EduardoLetort #B2BFloral #FlowerImports #FloralSupplyChain #BloomingNewsAlert #FreshCutFlowers #FlowerTariffs2025

The Blooming News Alert series has officially kicked off! In this episode of The Bloom Show, industry expert Joe Don Zetzsche talked about the potential impacts of U.S. flower import tariffs on supermarket floral departments, pricing, and sourcing strategies for 2025.As the floral industry braces for possible changes, Joe Don shared valuable insights, including:✅ How flower tariffs could reshape bouquet construction and price points✅ Potential shifts in supermarket sourcing strategies and what they mean for the floral industry✅ The importance of collaboration across the floral supply chain✅ Key steps that growers, distributors, and retail buyers can take to stay ahead of these changesThis episode is a must-watch for anyone in the floral business, whether you’re a floral buyer, importer, distributor, or grower. It’s packed with insights that will shape your understanding of the floral market in the years ahead.🔔 Subscribe to The Bloom Show and hit the alert bell to stay updated on future episodes of our Blooming News Alert series, bringing you insights on how these changes are impacting the entire floral supply chain. Produced by New Bloom Media through New Bloom Solutions#FlowerTariffs #FloralIndustryTariffs #TheBloomShow #BloomingNewsAlert #FloralSupplyChain #FreshCutFlowers #FloralIndustryNews #B2BFloral #FlowerImports #FloralWholesalers #SupermarketFlowers #RetailFloralBuying #JoeDon #FlowerTariffs2025

We had a great time with United Selections on The Bloom Show for an exclusive conversation on customer leadership in the floral industry! This episode featured:🌱 Jelle Posthumus – CEO, United Selections🌱 Sandra Espinel – Sales & Marketing Representative, United Selections (Colombia)In this episode, we explored:🔹 How United Selections puts customers first in breeding, sales, and partnerships🔹 The role of culture and collaboration in driving innovation and growth🔹 How a customer-centric approach can create a competitive advantage in the floral industryFrom floral industry supply chain trends to client-centric strategies for rose breeders, this discussion was packed with insights you don’t want to miss!📅 Check out this insightful episode and subscribe to The Bloom Show for all things floral innovation, highlights, and updates!🎧 Remember, you can catch the episode on Buzzsprout and Spotify through The Bloom Show podcast: https://thebloomshow.buzzsprout.com/share This episode of The Bloom Show was sponsored by United Selections.#UnitedSelections #CustomerLeadership #FloralIndustry #RoseBreeders #FloralInnovation #CustomerCentricLeadership #FloralBusiness #FloralSupplyChain #FlowerBreeding #FloralIndustryTrends #SustainableFloristry

We had an incredible episode for The 5th Annual Bloom Show Women's Day Round Table, a tradition we've proudly continued since 2021.🌿💪Three  influential women in the floral industry joined us for an insightful roundtable discussion:💐 Kate Penn – CEO, Society of American Florists (SAF)💐 Dr. Melinda J. Knuth – Assistant Professor of Horticultural Science, North Carolina State University💐Carmen Lucia Marquez Hernandez – Marketing Manager at Ball SB, a division of Ball Horticulture Co.Kate Penn has led the Society of American Florists (SAF) as CEO since 2017, driving industry advocacy, education, and community-building.Dr. Melinda Knuth focuses on consumer and market research, helping the horticulture industry understand plant-buying behaviors and trends.Carmen Lucia Marquez Hernandez, Marketing Manager at Ball SB, brings a fresh, consumer-focused approach to new flower introduction helping grow the love of flowers and the industry. Don't miss this chance to hear their stories, insights, and expert advice!🔔 Subscribe to The Bloom Show for all the top floral industry highlights, trends, innovations, and more!

We were so happy and excited to invite De Ruiter, the breeder behind the Born Free Rose variety, to The Bloom Show! 🌿✨The Born Free Rose is a nearly thornless beauty—offering elegance, safety, and convenience for florists and flower deliveries. This revolutionary cut rose in the USA reduces handling risks without compromising on charm, making it the game-changer rose for Valentine’s Day, special occasions, and everyday floral designs.Watch this insightful conversation on floral innovation and the future of roses! Subscribe to The Bloom Show for all floral industry highlights, updates, trends, and more!💐#BornFreeRose #BornFreeRoseVariety #RosesForValentinesDay #FloralInnovation #ValentinesDayFlowers #FloristLife #FlowerIndustry #CutRoses #FloralDesign #TheBloomShow #DeRuiterTopics:0:00 - [Intro & Welcome] - Opening music and introduction to The Bloom Show0:35 - [Introducing the Featured Rose: Born Free] - Overview of the special topic of the episode1:28 - [Guest Introduction: Juan Jose Kovo] - Welcoming the guest from De Ruiter5:12 - [What Distributors & Bouquet Makers Are Saying] - Key takeaways from meetings with industry experts6:27 - [Born Free's Market Journey] - How the rose is being promoted and adopted7:30 - [Performance During Valentine’s Season] - The rose’s reliability for growers8:02 - [Advantages for Distributors & Bouquet Makers] - Benefits of easy handling, packing, and longevity10:01 - [Why Florists Should Consider Born Free] - Key selling points for florists and wholesalers12:32 - [How This Rose Saves Time] - Minimal foliage removal, handling benefits, and safety features16:00 - [Why Supermarkets Love Born Free] - Perfect size, color, and lasting freshness17:02 - [Showcasing the Rose in Action] - Video demonstration of Born Free in production19:30 - [Industry Expert Feedback] - Insights from floral designers using Born Free21:40 - [Clarification on Availability] - Who can access the rose and how22:23 - [Closing Remarks] - Summary and encouragement to try Born Free23:42 - [Bloom Together Event Announcement] - Promoting the upcoming networking event

The Future of Perishable Cargo: Exclusive Insights with Santiago Gómez de la Torre🌟 In this exciting episode, host Sahid welcomed industry visionary Santiago Gómez de la Torre to The Bloom Show for a thought-provoking conversation, on Tuesday, 11th Feb, 2025.With nearly two decades of experience in aviation, logistics, and corporate leadership, Santiago has transformed the industry through groundbreaking innovations and strategic leadership. As President and CCO of Airglades International Airport, he’s pioneering new standards in revenue growth, automation, and sustainability.💡 What we discussed:🟢 Opportunities within the logistics chain🟢 How to stay innovative in a fast-paced industry🟢 The unique approach of Airglades International Airport🟢 Airglades’ role in environmental sustainability in logistics and innovation🟢 Exciting partnership opportunitiesWatch this episode to learn from an industry leader driving change in perishable logistics! Subscribe to The Bloom Show today for more inspiring conversations, floral industry news, and insights.#TheBloomShow #NewBloomSolutions #PerishableCargo #LogisticsInnovation #AirgladesAirport #FloralIndustryLeadership #sustainabilityinlogistics Topics: 0:00 - [Intro & Guest Introduction] - Welcoming Santiago Gomez de la Torre, President of Airglades1:50 - [What is Airglades?] - Overview of its role in floral and perishable logistics9:10 - [How Airglades is Different from Miami Airport] - Efficiency, automation, and cold chain benefits15:39 - [Cost Savings & Industry Benefits] - How Airglades reduces costs and improves logistics22:47 - [Current Status & Next Steps] - Project updates and what’s coming next29:42 - [How to Get Involved] - Partnership opportunities and ways businesses can benefit

Hey, floral fam! 🌸 We hosted an enlightening Season Finale for The Bloom Show with Melinda Knuth and Charlie Hall on November 26, 2024, at 1 PM EST!🌱 Dr. Charlie Hall is a professor at Texas A&M, specializing in innovative management and marketing strategies, while Dr. Melinda Knuth of NC State University focuses on consumer preferences in horticulture.🌼 Whether you're a wholesaler, grower, floral distributor, or florist, this episode recap is packed with valuable insights to help you prepare for the year ahead.Join us as we dived into the future of the floral industry with these experts! Discover:🌸Upcoming trends for wholesalers, growers, floral distributors, and florists🌸How sectors of the floral supply chain can capitalize on the self-love trend and track its impact🌸The influence of sustainability and eco-friendly practices on the future of horticulture and the floral industry🌸Current challenges faced by the floral industry and effective solutions🌸The role of e-commerce in shaping the operations of floral wholesalers and professionalsAnd much more!Check out this insightful recap

Listen to Chris Beals, CEO of Koronet, on The Bloom Show as he discusses the future of the floral industry.  In this episode aired on September 24, 2024, we explored how Koronet has brought together four leading companies—Axerrio, Floral Computer Systems, Komet Sales, and UNOSOF—to enhance eCommerce, increase profit margins, and improve connections in the supply chain from farms to wholesalers.Learn how Koronet supports eCommerce growth and helps floral wholesalers and growers expand their markets. If you're in the floral industry, this is a discussion you wouldn't have wanted to miss.#Koronet #FloralIndustry #EcommerceGrowth #FlowerBusiness #TheBloomShow #FlowerWholesale #ChrisBeals #FloralSupplyChain #FlowerFarms #buzzsprout

On November 5, 2024, we hosted an exciting episode of The Bloom Show featuring Carlos Oramas, CEO of The GEMS Group, a leading wholesale bouquet supplier for supermarkets! 💐✨In this must-listen episode, Carlos shared what makes The GEMS Group stand out—from their innovative bouquet designs to their dedication to freshness and quality. 🌿 We also explored the role of technology in boosting bouquet production, the power of B2B marketing for floral businesses, and the growing importance of sustainable practices. ♻Tune in for Carlos' expert tips on choosing the best supermarket floral suppliers and insights into the latest trends in wholesale floral supplies. 🌍🌹Don’t miss out on this knowledge-packed recap full of valuable advice and networking tips for the floral industry! 

Join us on The Bloom Show as we sit down with Chris Beals, CEO of Koronet, the powerhouse behind Axerrio, Floral Computer Systems, Komet Sales, and UNOSOF. In this episode, airing on September 24, 2024, at 1 PM EST, we’ll dive into the future of the floral industry with a focus on Koronet’s strategic integration of four leading companies and Koronet eCommerce growth and industry integration for floral wholesalers. Discover how Koronet is supporting eCommerce, expanding margins, and connecting the supply chain from farms to wholesalers. Whether you're a flower wholesaler or a grower looking to expand your market, this is a conversation you won’t want to miss.🎧Can't watch live? Catch the episodes later on The Bloom Show podcast, available on Buzzsprout and Spotify. Click here: https://thebloomshow.buzzsprout.com/share

😍 Hey, floral fam! We’re thrilled to announce the next episode of The Bloom Show featuring Jelle Posthumus, CEO of United Selections, a global powerhouse in rose breeding. 🌹🎯 Join us on September 10th at 1 PM for an enlightening discussion as we explore how United Selections has revolutionized rose breeding—from the heart of Kenya to the thriving fields of Colombia and Ecuador.We’ll dive into key topics like:🌹The challenges and opportunities of expanding to new regions🌹How geography impacts rose quality🌹Meeting the evolving demands of U.S. wholesalers, flower breeders, and professionals🌹Sustainable practices and future projectsPlus, discover the innovative techniques that have tripled their breeding efficiency, producing top-tier roses that are shaking up the floral industry. Get an exclusive peek at their breathtaking Blossoms Spray Roses, setting new standards for elegance and market appeal.This episode is packed with valuable insights and inspiration you won’t want to miss! 🌟So, be sure to join us and subscribe to our YouTube Channel through this link:    / @newbloomsolutions  🎧 Can't watch live? Catch the episodes later on The Bloom Show podcast, available on Buzzsprout and Spotify. Click here: https://thebloomshow.buzzsprout.com/share

💮 Hello floral community! We’re super excited to announce that you’re going to experience the most majestic time at CalFlowers’ Fun ‘N Sun 2024. 🤩🌺 Join the special LIVE episode of The Bloom Show, in collaboration with Flowersandcents.com, on September 6, 2024, at 10:30AM – 12:30PM PST | 1:30PM to 3:30 PM EST during the CalFlowers' "Fun 'N Sun The Bloom Show Road Show"!✨ Hosted by Sahid Nahim of The Bloom Show and William Armellini of Flowersandcents.com, it will feature a plethora of industry insights and exclusive interviews. While the lineup of guests is still under wraps, rest assured it will be a day filled with collaboration, learning, and lots of fun! Stay tuned for updates and do subscribe to The Bloom Show on YouTube. Don’t forget to press the bell icon to get notified when we go live.🎧Can't watch live? Catch the episodes later on The Bloom Show podcast, available on Buzzsprout and Spotify. Click here: https://thebloomshow.buzzsprout.com/s...See you there!This event is sponsored by @calflowers_association.

🌼Hey floral professionals, join us for an exciting episode of The Bloom Show live with the That Flower Feeling special panel at CalFlowers’ Fun ‘N Sun 2024 – from 9:15 AM to 10:15 AM PST  | 12.15PM to 1.15PM EST on September 6, 2024!🌸 The discussion will be moderated by Sahid Nahim of The Bloom Show and President of New Bloom Solutions, along with Vanessa Leite, Engagement & Development Specialist for the TFF Community. Discover important floral industry highlights and valuable insights shared by our esteemed panelists from the TFF Advisory Board: Chris Drummond, Karen Oie, and Joe Don Zetzsche, in an engaging conversation about the future of That Flower Feeling.Stay tuned for updates, subscribe to The Bloom Show, and don’t forget to hit the bell icon to stay notified when we go live.🎧Can't watch live? Catch the episodes later on The Bloom Show podcast, available on Buzzsprout and Spotify. Click here: https://thebloomshow.buzzsprout.com/s...See you there!This event is sponsored by @calflowers_association.

🌹 Hello, floral professionals! Get ready for some floral enchantment and join us live at CalFlowers’ Fun ‘N Sun 2024. 🤩✨ Catch exciting highlights, trends, and floral industry insights with The Bloom Show and Flowersandcents.com as we go LIVE during CalFlowers’ “Mystical Disco in the Garden” Dinner at Fun ‘N Sun on September 4, 2024, from 7 PM to 8:30 PM PST | 10 PM to 11:30 PM EST..🌺This Bloom Show live will be featuring three special conversations:1. A discussion focused on wholesalers2. The ‘Women Presidents’ Chat,’ highlighting women presidents of floral industry associations3. A conversation with Certified American Grown (CAG) membersCatch this special LIVE episode of The Bloom Show, featuring exclusive interviews and insights from some of the floral industry’s top professionals. The guests are yet to be announced, but you can expect a delightful evening filled with inspiration!The show will be hosted by Sahid Nahim of The Bloom Show with co-host William Armellini of Flowersandcents.com.👀 Stay tuned for updates on the lineup of guests and subscribe to The Bloom Show on YouTube. Don’t forget to press the bell icon to get notified when we go live.🎧Can't watch live? Catch the episodes later on The Bloom Show podcast, available on Buzzsprout and Spotify. Click here: https://thebloomshow.buzzsprout.com/s...This event is sponsored by @calflowers_association.

Hey Floral Professionals! 🌸 We’re thrilled to announce our upcoming chapter of The Bloom Show: "Unveiling Floral Market Trends" with Thomas Prince of “Prince & Prince” on August 13, 2024, at 1 PM EST.🪻 We’re beyond excited to welcome back Thomas Prince for the third time for an insightful episode of The Bloom Together Takeover!Gear up for an interesting and educational episode where Thomas Prince will shed light on consumer purchasing trends for floral products and cover floral market trends on two metrics of self-purchasing from the Prince & Prince Survey. Get ready to dive into an episode filled with floral industry insights backed by his expertise of over 30 years, conducting more than 80 major market research projects in the U.S., Canada, and Europe.Thomas Prince is a Marketing & Economic Consultant conceptualizing and conducting market research on horticultural products and services at the floral distribution channel's production, wholesaling, retailing, and consumer levels. He is the author and co-author of ten scientific/business journal articles and over 50 floral trade reports.We’re elated to have him take over The Bloom Show for the third time and share his knowledge and understanding of the floral world to help you navigate the industry with gusto. Join us on August 13, 2024, at 1 PM EST and tell your friends in the industry about it too.Don't forget to click the bell button to get notified of this episode and our future episodes, and subscribe. We truly appreciate your support! 🤩We'll also be streaming on these platforms:Instagram:   / newbloomsolutions  LinkedIn:   / sahidnahim  🎧 You can also listen to this episode on The Bloom Show podcast. Click here: https://thebloomshow.buzzsprout.com/

After a brief technical hiccup, we had to do a take two—and here it is! The good news is we resolved the issue, so we're all set for the upcoming episodes. Enjoy the showOn this episode we had the privilege of hosting Deborah Zoellick from the International Fresh Produce Association. She shared expert strategies on overcoming financial challenges, floral marketing, optimizing costs, balancing profitability and floral sustainability, and much more.Deborah also delved into the importance of A.I. in the floral industry, the impact of GSP, and other crucial topics that every supermarket floral buyer, flower grower, and floral distributor needs to know.The International Fresh Produce Association (IFPA) is a global trade association representing the fresh produce and floral supply chains. It aims to support and advance the interests of companies involved in the production, distribution, and marketing of fresh fruits, vegetables, and floral products. The IFPA focuses on providing industry leadership, advocacy, and resources to help members navigate challenges, improve sustainability, and enhance their business operations. The association works to foster collaboration, innovation, and growth within the fresh produce and floral industries.Don't worry if you missed it—you can catch the full episode here: Watch Now. Stay tuned and keep blooming!"

🌸🎙 Hello, floral professionals! Before you dive into the replay of the Second Bloom Show episode from June 2024, you'll get a chuckle at the technical difficulties our host, Sahid, encountered and his reactions.Note: You can fast forward to about the 5:00 minute mark to skip the bloopers, or use this link to check out the cleaner version:    • The Bloom Show: Camron King on Champi...  This was a live show and things happen, but the show must always go on. We like to be authentic to ourselves and to the floral community.We were thrilled to welcome Camron King, CEO and Ambassador of Certified American Grown (CAG), as our esteemed guest on June 25th at 1 PM EST.Here’s what we delved into: 🙌 Certified American Grown's dedication to supporting the domestic flower industry 🗓 The celebration of American Grown Flowers & Foliage Month in July 💮 How Certified American Grown supports sustainability and locally grown flowers 🏺 The highly anticipated Field to Vase Dinner in Michigan on September 14th, 2024 🤝 The incredible benefits of becoming a member of Certified American Grown 💐 Insights into the latest trends and challenges in the domestic flower industryWatch this engaging conversation shedding light on how Certified American Grown has paved the way for the growth and sustainability of American-grown flowers.Don't forget to click the bell button to get notified of our future episodes and subscribe. We truly appreciate your support! 🤩🎧 You can also listen to this episode on The Bloom Show podcast. Click here: https://thebloomshow.buzzsprout.com/Special thanks to Certified American Grown (CAG) for sponsoring this show. 🌺 Visit CAG here: https://americangrownflowers.org/about/

Unlock the secrets to floral marketing success by watching the replay of The Bloom Show featuring Christi Lopez of Propel Business Coaching. Christi shares expert strategies for floral business owners, covering essential topics like developing a solid marketing strategy, mastering social media and email marketing, and aligning marketing efforts with sales goals. Whether you're just starting out or a seasoned florist, this episode is packed with practical insights to help you thrive in the competitive floral industry. Don’t miss the Q&A session and access to exclusive educational resources at the end!

Missed our live show on May 21, 2024? Don't worry! You can listen to the replay right here.In this episode, we had the pleasure of interviewing Pam Lopez of Pollen Talent, a floral industry recruiting agency dedicated to nourishing the floral industry with top-notch talent.This is a must-listen for anyone in the floral industry, whether you're a floral business owner looking to hire top talent or you're a candidate seeking to grow your career in the floral industry. 🌼💼Explore the insights shared by Sahid Nahim and Pam as they discussed the best practices and strategies for recruitment, onboarding, and creating a great work environment to help floral businesses flourish! 📈Don't forget to like, comment, and subscribe for more insights and updates! 👍💬🔔Special thanks to Pollen Talent for sponsoring this show! 🌺 Learn more about Pollen Talent or get in touch by visiting their website or emailing them at [email protected]. 💻✉️🌷 Don't miss a single floral event! Grab your FREE digital floral event calendar 2024 from AAF&NBS. Click this link to download and start planning: https://newbloomsolutions.com/floral-calendar/

Did you miss our exciting episode of The Bloom Show with industry experts Lauren Streeter and Jessica Eames from Floriexpo on May 14, 2024?This episode was packed with insider insights for the upcoming Floriexpo! Whether you were seeking new floral products, floral design tips, or meaningful networking opportunities, this event delivered a treasure trove of opportunities for both floral professionals and enthusiasts. 🌟Catch a glimpse of what made Floriexpo one of the premier events for flower wholesalers, florists, and other sectors in the floral industry in the United States by listening to this replay of The Bloom Show.💐 Special thanks to Floriexpo for sponsoring this show. 🙌🗓️ Also, download the AAF&NBS FREE digital floral event calendar 2024 for a complete list of blooming-brilliant events all year long! Just click this link to get your digital copy and plan your floral events for the rest of the year: https://newbloomsolutions.com/floral-calendar/

In case you missed it, we had the pleasure of interviewing Hernan Davila, the Corporate Sales Manager at Hoja Verde, on a recent episode of The Bloom Show! 🌺Make sure to listen to this replay as it provides valuable insights into:🌹 the hottest color trend for Mother's Day 2024💐 new Hoja Verde flower varieties for US wholesalers🌿 how Hoja Verde ensures freshness and longevity🌱 expert advice for wholesalers and growers seeking to introduce new varietiesand more!Don't miss out on this enriching conversation filled with profitable insights!🙌 Shout out to Hoja Verde for sponsoring the episode!

Are you strategizing for Mother's Day marketing? 🌷Catch the replay of this month's second episode of The Bloom Show, originally aired live on April 16, 2024. 🙌We were excited to host Thomas Prince from Prince & Prince, Inc. as he led a captivating discussion on consumer floral purchasing for Mother's Day.Thomas delved into the significance of Mother’s Day in the floral industry, presenting research on consumer floral purchasing trends. His insights underscored the substantial percentage of floral-buying households that purchase for Mother’s Day, hinting at the holiday's potential as a promotional vehicle for year-round sales.With Mother's Day just around the corner, this episode promises invaluable insights for floral business owners aiming to maximize profits during this pivotal industry event. 💯🌹So, listen until the end so you won’t miss any beneficial insights! 🎥

Discover the secrets behind successful wholesale roses with Bellaflor Group!Florists and wholesalers, we recently explored the fascinating world of wholesale roses with Bellaflor Group on The Bloom Show! 🌹In case you missed it, we had the pleasure of interviewing Sean Hug, General Manager of Bellaflor. During the episode, Sean shared valuable insights and strategies that have had a positive impact on the flower industry. He highlighted the importance of innovation, quality assurance, effective communication, environmental sustainability, community engagement, and employee well-being for the success of floral businesses.Listen to it now!We extend our sincere gratitude to Bellaflor Group for sponsoring this enlightening episode. 💐

Are you a flower grower, shipper, or retailer who wants to gain insights on how to prolong freshness and manage fresh flowers? 💐📦 Then this show is for you! 😉Listen to this enlightening episode of the Bloom Show aired last March 19, 2024 with our esteemed gentlemen guests from RipeLocker—George Lobisser, CEO, David Gonzales, Board of Director (previously COO at The Queens Flowers), and Richard Kim, Director of Pathology.They covered interesting topics such as how to accumulate production for the holidays responsibly, how the technology behind RipeLocker works, discovering modular units/containers for easy handling, and more.Don't miss out on this educational conversation and empower yourself with knowledge.This show is sponsored by RipeLocker.

🧒🏼 In line with the Women's Day celebration, we hosted an exciting event—the Women's Day Roundtable on the Bloom Show last March 5, 2024, at 11 a.m. EST on WF&FSA's FDC! 🤩💐The panel featured talented women leaders in the floral industry, including Jazmin Albarran from Seed Your Future, Laura Walsh from Smithers-Oasis North America, Yvonne Ashton from Mayesh Wholesale Florist, and Stephanie Evans from Bill Doran Company.The show was hosted by Sahid Nahim and Williee Armellini.These industry leaders delved into pivotal questions, offering invaluable insights into the experiences, challenges, and aspirations of women leaders in the floral industry, inspiring others to pursue their passions and break barriers. 🌸Listen to this captivating panel discussion! 🌺

Exciting innovations in the floral industry are setting new trends!Make sure to listen to this Bloom Show podcast where we interviewed Ana Maria Ramirez of Danziger, Varvara Goroshevich of BiFlorica Marketplace, Bill Prescott of Sun Valley Floral Farms, Juan David Lecuona of Deliflor Americas, and Jose Li of 71lbs.Hosted by Sahid Nahim and Williee Armellini, this episode promises insightful discussions on:🌿 Latest innovations in the B2B floral industry🤝 The crucial role of collaboration in fostering innovation🌱 Considering sustainability for future innovationsDon't miss out on this enriching conversation and tune in for an inspiring exploration of the future of floral industry innovations. 🌺