The Performance Prescription - A Healthcare Marketing Podcast

What does it really take to get hired at one of the most respected healthcare organizations in the country?In this episode, Mikey Weil from Boston Children's Hospital pulls back the curtain on healthcare recruiting and sourcing. He breaks down the difference between sourcing and recruiting, shares practical advice for job seekers trying to stand out in today’s competitive market, and explains how talent communities are one of the most powerful tools for both candidates and employers. The conversation also explores how AI is starting to reshape hiring, what skills actually matter right now, and why passion still plays a bigger role than most people think. Whether you’re trying to land your next role, build a stronger team, or just understand how hiring really works behind the scenes, this episode is packed with practical insight.

In this episode, Lynn Robbins shares a candid look at what it really takes to drive growth in post-acute and home-based care. From breaking down silos between sales and marketing to building true attribution and ROI, Lynn explains how healthcare organizations can evolve from outdated models into modern growth engines.She dives into the role of digital strategy, CRM integration, and trust-building across teams, while highlighting how changing patient behavior is reshaping the entire playbook.

In this episode, Matt Rector, Chief Business Officer at Trellis Health, shares how his team is focusing on relationships to grow demand for an emerging new primary care model. From employer-sponsored memberships to whole-person care teams and AI-enabled workflows, Trellis is building a system designed around a different type of healthcare relationship.Matt explores how scaling better care models requires rethinking panel sizes, workflows, and the ways that technology supports care teams.

In this episode, Frank MacPherson of ChristianaCare shares a grounded, operator-level view of what’s actually changing in healthcare marketing and what teams need to do about it.From the rise of zero-click search and AI-driven discovery to the reality that patients are often choosing between care and no care at all, Frank breaks down the forces reshaping patient acquisition. He also shares a practical case study on how his team transformed their online reputation, and why some of the most impactful work in healthcare marketing isn’t flashy.This is a conversation about adapting in real time, staying focused on what matters, and building strategies that reflect how patients actually behave today.

What does “access to care” really mean when your patients have to fly, snowmobile, or drive across frozen rivers just to see a provider? In this episode, Shadi Rabi, Director of Operations at Bethel Family Clinic, pulls back the curtain on delivering healthcare in one of the most remote regions in the U.S.: the Yukon-Kuskokwim Delta in Alaska. From mobile clinics that double as camping trips to telehealth as a lifeline, Shadi shares how his team is solving for access in ways most health systems never have to consider. This conversation is a powerful reminder that strategy, technology, and marketing matter even more when they meet the reality on the ground.

Most healthcare marketers think they need to show up with answers. Scott Schuster argues the opposite, that real impact comes from asking better questions and aligning to what other teams actually care about. In this episode, Scott explores how to build credibility inside complex health systems, why the “messy” work is where real value is created, and how to connect strategy to operations and clinical goals.

David Tytell, Director of Marketing and Communications at MIT Health, discusses the mission of MIT Health, his career journey from astronomy to healthcare marketing, the importance of building relationships in marketing, taking risks to achieve success, the role of AI in enhancing marketing efforts, and the critical need for empathy in healthcare communication.

Amy Comeau shares a refreshingly honest perspective on building a meaningful career in healthcare marketing. Drawing from a background that spans marketing, healthcare, and even the performing arts, Amy explains why the most successful marketers often take unconventional paths, and why embracing what makes you different can become your greatest advantage. As an author, consultant, and marketing veteran, Amy has learned lessons through failure, leadership, and navigating the chaos of the pandemic.

Lance Bradshaw, Director of HR Workforce Transformation at Intermountain Health, discusses the evolving landscape of healthcare, the impact of AI on workforce management, and the importance of storytelling in recruitment.He emphasizes the need for continuous improvement in healthcare delivery, the challenges of workforce shortages, and the role of marketing in attracting talent.The conversation also touches on the significance of authenticity in messaging and personal growth within the healthcare sector.

What does it really mean for healthcare marketing to be a force multiplier?In this episode, Jeremy Rogers, Vice President, Digital Marketing and Experience at IU Health, unpacks the evolving role of marketing in a rapidly transforming healthcare landscape. From customer experience and digital transformation to AI and career development, Jeremy shares practical insights on how marketing teams can create measurable impact while navigating complexity.He explores why marketing must play a central role in shaping the healthcare journey, how quality of care is increasingly commoditized (making brand and experience more important than ever), and why AI tools should solve real business problems. Jeremy also reflects on lessons learned throughout his career, emphasizing the importance of adaptability, mentorship, and continuous learning in a field that never stands still.If you’re a healthcare marketer looking to elevate your strategic influence, embrace innovation without losing focus, and build a career that lasts decades, this conversation is for you.

Career growth in healthcare marketing happens when you decide to own it. In this episode, Jared Johnson sits down with Alan Shoebridge, Associate Vice President/Chief Communication Officer - National Communication at Providence, to unpack what it really takes to build credibility, develop leadership skills, and earn a seat at the table in healthcare communications. From getting comfortable with public speaking to pushing past professional hesitancy, Alan shares practical advice for marketers who want to move from tactical execution to strategic influence.They explore why curiosity about the broader healthcare landscape makes you more effective, how to build stakeholder relationships early, and why no one will care about your career as much as you do. Alan also discusses the importance of mentoring, developing a strategic mindset, and intentionally building your personal brand.Push past the hesitancy. Build your brand. Own your career.