The Pricing Guys

What can a New York City dollar slice teach you about pricing strategy? Quite a bit, it turns out. In this episode, Michael and Avy use pizza as a lens to explore real-world pricing dynamics: the volume game behind the dollar slice, how atmosphere and customer segments justify price gaps, and why brands have to commit to a single pricing identity. They also make the case that Dave Portnoy's One Bite Reviews are missing a critical data point. If you think about price, value, and what customers are really paying for, this episode will give you a few new ways to think about it. Plus, a future episode rating pizza on a price-adjusted scale may be coming.

What does ketchup have to do with brand value? More than you'd think. Michael and Avy dig into one of the most underrated questions in pricing: when you strip away the logo, the mascot, and the packaging redesign, what is your brand actually worth? The Heinz story out of Turkey is the jumping off point, but this episode goes much deeper into why so many companies are spending millions to justify their existence instead of their value. In this episode, Michael and Avy get into how Heinz drove a 23% sales increase without a price hike or a new product, why brands confuse logo refreshes and flavor adds with actual value creation, the slotting fee trap that CPG companies keep falling into and why the payback math almost never works, what base velocity actually tells you about whether your marketing spend did anything, why the brand is the product and not the color of your label, and how Coca-Cola quietly gets this right while everyone else chases shiny objects. Also, keep your eyes open for the new RML website dropping in early May. Drop your thoughts in the comments. What brands do you think have done the best job justifying their premium? Subscribe for Season 3, new episodes dropping regularly. #PricingStrategy #BrandValue #CPGPricing #ThePricingGuys #PricingPodcast #MarketingROI #FMCG #BrandEquity #RevenueStrategy #PricingTrends ‪@heinz‬

Is your grocery app charging you more than your neighbor? Welcome to surveillance pricing. Avy Punwasee and Michael Stanisz break down the pricing practice that's got Ontario Premier Doug Ford talking and consumers quietly fuming. Surveillance pricing (aka AI-powered price discrimination) is already happening on grocery apps, and the debate over whether to ban it is heating up. But here's the thing: dynamic pricing has existed in airlines, hotels, and B2B for years. So why does seeing different banana prices on Instacart feel different? In this episode, Avy and Michael get into what surveillance pricing actually is and why it sounds scarier than it might be, Doug Ford's free market take on whether government should even get involved, why airlines have done this forever and nobody bats an eye, the grocery app paradox of whether you're paying more for the bananas or just the convenience, how AI shopping agents are about to flip the dynamic on sellers, B2B's dirty secret that discretionary discounts are just surveillance pricing with a friendlier name, and where Michael and Avy actually land on free market vs. regulation. Learn more - revenueml.com

What does "price" even mean in a world run by AI? In this episode, Michael and Avy skip the near-term AI hype and fast-forward 10 to 15 years to ask the big questions. Are promotions obsolete? Will brands live or die by their ability to communicate value to an algorithm? And is B2B pricing about to go completely underground? From shopper bots that buy your toilet paper at the optimal moment, to the NVIDIA CEO's take on the true cost of an AI-powered engineer, this is a wide-ranging and thought-provoking look at the long game of pricing in an AI-saturated world. Come for the predictions, stay for the debate, and check back in Season 15 to see how right they were. #PricingStrategy #AIAndPricing #FutureOfPricing #ThePricingGuys #PricingPodcast #ArtificialIntelligence #B2BPricing #PricingTrends

Are pricing teams their own worst enemy?  In this episode of The Pricing Guys, Michael and Avy are calling out a growing trend in the pricing community: a victim mentality showing up all over LinkedIn, where pricing professionals feel undervalued, ignored, and like they're the only ones driving results in their organizations. But here's the hot take: if no one's listening to you, that might be on you. Michael and Avy break down why the best pricing professionals aren't just Excel wizards. They're change agents, relationship builders, and communicators who bring their stakeholders along for the journey from day one. They share real-world consulting experiences, the powerful "seven times rule," and lessons from a fireside chat at a major private equity conference on why trust-building is the real unlock for organizational change. Whether you're a pricing veteran or just getting started, this episode will challenge your mindset and give you a fresh playbook for making real impact. What's covered: The LinkedIn "pricing victim" trend and the hot take you might not want to hear Change management vs. spreadsheet perfection Getting stakeholders involved early (and why it matters) Relationship-first leadership lessons How to shift from victim to change agent Have a topic you want us to cover? Send it in! #ThePricingGuys #Pricing #PricingStrategy #RevenueManagement #ChangeManagement #B2B #CommercialExcellence #RML  

Have you ever picked up a piece of clothing in a store and noticed the price tag was... blank? Target made headlines when they quietly removed price points from tags on select clothing items, and the guys are unpacking what's really going on. In this episode, we dig into the operational reasoning Target offered (spoiler: it involves tariffs and cost volatility), and why that explanation doesn't fully add up. We explore the real cost of price tag labor, the friction this creates for shoppers, and whether removing visible pricing is actually a slippery slope toward full dynamic pricing in brick-and-mortar retail. We also draw parallels to the world of B2B and software pricing, from "contact sales" enterprise deals to distributors who hide their list prices from the open market, and ask the bigger question: when you hide your price, what signal does that send to your customer? Key topics covered: Target and Walmart's removal of price points from clothing tags Price transparency and the customer shopping journey Dynamic pricing in retail: is this where we're headed? The hidden cost of creating friction at the shelf B2B pricing opacity: commodity markets vs. value-added products Digital price tags and what the future of in-store pricing could look like Whether you're in retail, B2B, or SaaS, the core lesson is the same: before you hide your price, make sure you've weighed the operational savings against what it costs you in customer trust and lost sales. #PricingStrategy #RetailPricing #DynamicPricing #PriceTransparency #Target #Retail #B2BPricing #SaaS #ThePricingGuys #Podcast #Ecommerce #PricingPodcast More pricing insights can be found here - https://revenueml.com/insights

In this episode of The Pricing Guys, Avy and Michael unpack ‬Apple's latest iPhone pricing move and why holding price flat while adding value is more strategic than it looks. What starts as a discussion about the new iPhone and iPad turns into a broader conversation about price-volume tradeoffs, consumer caution, and what it means when a category leader decides not to take price. They explore whether Apple is responding to softer demand, a broader flight to value, or a more mature, replacement-driven market where upgrades are no longer automatic. Subscribe to The Pricing Guys Podcast for more conversations on pricing, competition, and revenue management. More info - revenueml.cm

Seat-based SaaS pricing helped fuel the software boom for more than a decade. But that model is starting to show cracks. In this episode of The Pricing Guys, Michael and Avy unpack why many technology companies are moving away from traditional seat-based subscriptions and exploring usage-based or hybrid pricing models. Ironically, the same industry that popularized subscription pricing is now leading the shift away from it. AI is a major driver. As companies automate work and reduce headcount, the number of seats they need for tools like development platforms, HR systems, and productivity software is shrinking. That creates real pressure on SaaS revenue models that were built around charging per user. The conversation digs into what companies are doing in response. Should they move fully to usage-based pricing? Should they combine fixed and variable components? And how do they ensure the pricing metric actually grows with the customer rather than encouraging behaviors that reduce revenue? Michael and Avy also explore one of the most overlooked issues in pricing design: expandability. The best pricing metrics encourage customers to naturally use more of the product over time. The wrong metrics can do the opposite, pushing customers to game the system or limit usage. They also discuss why simplicity matters. Many companies introduce too many pricing metrics, which confuses both customers and their own sales teams. Seat-based pricing may not be dead, but it is clearly evolving. The challenge for SaaS companies now is designing models that reflect real customer value while remaining simple, scalable, and aligned with how products are actually used.   Learn more - revenueml.com

Michael and Avy are back for Season 3 of The Pricing Guys. To kick things off, we’re testing a simple question. Do pricing experts actually know the price of everyday products? From hotel water bottles to Hugo Boss t-shirts, baby formula, marinara sauce, and Excel gum, we put our instincts to the test in a rapid-fire guessing game. Some answers are close. Others not so much. It’s a good reminder of something pricing professionals know well. Price perception is rarely as clear as we think. Watch to see who ends up the champ of price guessing. revenueml.com

The 2026 Executive Pricing Survey Results Are In In this special announcement from the Pricing Guys, Michael Stanisz and Avy Punwasee share early insights from RML’s latest research. Drawing on input from over 330 executive leaders, the 2026 Executive Pricing Benchmarks looks at how pricing performed in 2025, where leaders set targets, what was actually achieved, and how pricing is shaping plans for 2026. The data points to a clear shift. Pricing carried growth over the past few years, but volume pressure and changing buyer behavior are now forcing leaders to rethink what comes next. To see the summary and download the full report, visit https://revenueml.com/insights/2026-executive-pricing-benchmarks #PricingStrategy #PricingBenchmarks #RevenueManagement #ExecutiveInsights #PricingTrends

To wrap up season two, Avy and Michael share the four pricing trends that will define 2026.  You will hear their take on hybrid pricing models, the need for simpler pricing structures, the continued growth of outcome based pricing, and why low cost entry points matter more as budgets tighten. A clear, practical outlook for anyone planning pricing or revenue strategy for the new year. Season three returns in 2026.

A barbershop in London offering a monthly haircut subscription sparked a bigger question for us. Have subscription models stretched too far or are they simply evolving into new industries? In this episode, we break down the real tradeoffs behind subscription pricing. We look at retention goals, churn signals, capacity limits, customer behavior, tipping dynamics, and why fixed capacity businesses like barbershops and car washes face very different challenges than software or streaming. We also explore the growing push toward subscriptions in B2B services, where scheduled visits and predictable demand can help boost loyalty and lifetime value. We talk about customer fatigue too. With people juggling dozens of monthly charges across music, streaming, services, and apps, how should businesses think about adoption, price increases, and the risk of accidental churn? If you have seen a subscription model that feels wild or unexpected, send it our way. We might feature it on a future episode. Listen now to find out whether subscription models truly fit every type of business and where this trend is headed next. #SubscriptionPricing #BusinessModels #PricingStrategy #ConsumerBehavior #B2B #RecurringRevenue #PricingPower #CapacityManagement #CustomerExperience #ThePricingGuys    

Tareq Hadhad, founder and CEO of Peace by Chocolate, joins The Pricing Guys to share why purpose is not a cost. It is an investment that builds trust, pricing power, and long-term brand strength. He explains how real premium pricing comes from story, experience, and service rather than a higher sticker price. We also dive into how Gen Z votes with their wallets, rewarding companies that act with authenticity and consistency. Purpose and profit can grow together when brands commit for the long haul. Learn more: Revenue Management Labs: https://revenueml.com Peace by Chocolate: https://peacebychocolate.ca #GenZ #ConsumerTrends #Leadership #Growth #PeaceByChocolate #community #pricing

"Any pricing strategy is only as effective as your sales or account management team’s ability to execute it." Quick excerpt from interview with John Shulman from Alignor. Full episode: https://open.spotify.com/episode/03ge4jgCTZaM2V9PMcY1IQ?si=ccef6460017146bc   #pricingstrategy #alignment #sales #accountmanagement

A pricing strategy can look great on paper, but it only works if sales and account teams can execute it confidently in the market. In this episode, Avy and Michael speak with John Shulman from Alignor about how to bridge the gap between pricing recommendations and real outcomes with customers. John shares practical tools, cultural considerations, and leadership approaches that help organizations align pricing and sales, reduce resistance, and drive stronger commercial performance. Key takeaways: • Pricing success depends on sales execution • Pricing is 30/70. Thirty percent numbers, seventy percent people • Collaborating early reduces pushback later • A shared framework and language between pricing and sales improves outcomes Listen for practical steps you can apply right away.

In this episode of The Pricing Guys, Avy and Michael unpack the viral Akagi Nyugyo “price apology” and use it to explore how to communicate price changes well. They break down three lenses every price message should address fairness, value, and negotiation and why Akagi’s company-wide, transparent apology resonated culturally in Japan (and why it’s unlikely in North America).  

In this special Q&A episode of The Pricing Guys, host Jonathan Cristopoulous puts Avy Punwasee and Michael Stanisz from Revenue Management Labs in the hot seat for rapid-fire questions about pricing strategy, psychology, and everyday value. From AppleCare to MBA programs, business-class flights to Salesforce investments, they debate what’s truly worth paying for and what’s not. It’s short, unscripted, and packed with insight for anyone who lives and breathes pricing. Follow Revenue Management Labs for more conversations on pricing power, profit growth, and smarter decision-making.

In this episode of The Pricing Guys, Avy and Michael dig into a simple lesson from Raising Cane’s and why simplicity can be one of the most powerful strategic choices a business makes. What starts as a debate over the best chicken sandwich turns into a deep dive on operational efficiency, product design, and portfolio strategy. They unpack how a single core input can streamline forecasting, strengthen supplier leverage, reduce waste, and deliver consistent quality. The takeaway is clear: focus beats complexity, and simplifying what you sell is often the fastest path to stronger pricing power, better margins, and easier execution.

In this episode of The Pricing Guys, Avy and Michael dissect the ultra-low-cost airline model: why some see the model thriving while others see it breaking down. They explore how premium mix (first class, premium economy) subsidizes headline-low fares, what happens when capacity exits and re-enters, and why “being cheapest” won’t hold without tight cost control and a well-defined value proposition.

In this episode of The Pricing Guys, Avy and Michael unpack the myth of blanket price sensitivity across generations.  They dig into how price sensitivity actually shifts by category, why younger buyers hunt discounts on some purchases but pay premiums for convenience, subscriptions, and customization.  Subscribe to the The Pricing Guys Podcast for insights on pricing and revenue management strategies.    Additional Resources: - 2025 Tariff Pricing Guide - https://revenueml.com/insights/articles/2025_guide_to_tariff_pricing - 2025 Pricing Scorecard - https://revenueml.com/insights/articles/2025-executive-pricing-survey-scorecard - Website: revenueml.com - LinkedIn: https://www.linkedin.com/company/revenue-management-labs/  

Season 2 of The Pricing Guys kicks off with a deep dive into discounting — one of the most dangerous pricing tactics. Michael and Avy share stories from B2C and B2B markets, showing how discounts reshape expectations, set risky internal benchmarks, and create cycles that are tough to escape once they start. Discover why value-adds and smarter alternatives beat discounting every time.

Michael and Avy sit down with Tom Gunter in the first guest interview on The Pricing Guys. With more than 35 years in FMCG leadership, Tom explains why common CPG playbooks stall growth and what real leadership requires. In this episode: The “BS” strategies holding CPG back Why pulling resources away from Canada hurts execution How to spot real growth opportunities The risk of mistaking temporary spikes for long-term trends Smart places to invest in 2025, plus easy cuts Backed by senior roles at ConAgra Foods, PepsiCo/Frito-Lay, Molson Coors, and Fiera Foods across a 35-year career, Tom offers a wealth of practical knowledge you can use now.

Michael and Avy sit down with Tom Gunter in the first guest interview on The Pricing Guys. With more than 35 years in FMCG leadership, Tom explains why common CPG playbooks stall growth and what real leadership requires. In this episode: The “BS” strategies holding CPG back Why pulling resources away from Canada hurts execution How to spot real growth opportunities The risk of mistaking temporary spikes for long-term trends Smart places to invest in 2025, plus easy cuts Backed by senior roles at ConAgra Foods, PepsiCo/Frito-Lay, Molson Coors, and Fiera Foods across a 35-year career, Tom offers a wealth of practical knowledge you can use now.

Season 2 is here! Join hosts Avy Punwasee and Michael Stanisz, Partners at Revenue Management Labs, as they dive even deeper into the world of pricing strategy and revenue growth. From industry insights and practical frameworks to exclusive interviews with business leaders, Season 2 brings fresh perspectives on how smart pricing can transform profitability and unlock growth. Expect: Informational deep dives on pricing fundamentals Trending topics and hot takes on market shifts Interviews with executives and thought leaders Actionable advice you can bring back to your business Whatever industry you are working in, The Pricing Guys Podcast will challenge how you think about pricing and inspire you to make smarter, data-driven decisions. Follow us for more insights: LinkedIn: https://www.linkedin.com/company/revenue-management-labs Website: https://revenueml.com

Join Michael and Avy, co-hosts of The Pricing Guys Podcast, as they break down real pricing challenges, industry headlines, and practical strategies to help you protect margin and drive growth. Find The Pricing Guys wherever you get your podcasts.

In this week’s episode of The Pricing Guys, we’re answering a great question from one of our listeners, Dan, about the growing buzz around the “Chief Pricing Officer” role and whether adding a new title is really the key to driving pricing success. Avy and Michael dig into why mindset, alignment, and organizational readiness matter far more than structure alone when it comes to driving pricing success, and why without these foundations, even the best pricing teams can struggle to deliver impact.

In this episode of The Pricing Guys, Avy and Michael explore why price drops like falling oil costs don’t always make it to the end customer. They dig into the disconnect between supplier pricing and what happens downstream with distributors, resellers, and sales teams. The conversation covers why discounts often fail to drive volume, how internal habits and channel dynamics distort intent, and what it really takes to tie discounts to behavior. If you’ve ever wondered whether your discounting strategy is truly creating value or just leaking margin, this one’s for you.

In this episode of The Pricing Guys, Avy and Michael dig into McDonald’s recent performance slump and ask the tough question: is it really the economy, or is something deeper going on? They explore whether rising prices at traditional value spots like McDonald’s are pushing customers toward fast casual alternatives, grocery stores, or even doing nothing at all. This episode also looks at how price perception, value trade-offs, and customer segmentation are reshaping the fast food landscape.

In this episode of The Pricing Guys, Avy and Michael dive into the world of pricing transparency from Airbnb rentals to software contracts. Prompted by a real-life booking experience gone sideways, they unpack the frustration consumers feel when the price you think you’re paying ends up being far from reality. They reflect on how pricing transparency, when done right, can actually be a strategic asset.  Whether it’s customizing offers based on customer segment or clearly communicating the why behind the price, Avy and Michael argue that transparency isn’t a threat, it’s a differentiator.

In this episode of The Pricing Guys, Avy and Michael unpack how tariffs are reshaping forecasting, pricing, and business operations. As some companies abandon forecasting altogether, overwhelmed by scenario fatigue, the conversation shifts to whether that’s a strategic pause or a costly mistake.  They explore what it means to plan around worst-case scenarios, why pricing should be the first lever pulled and how organizations can avoid short-term thinking when faced with long-term disruption. From supply chain shifts to price positioning, this episode offers a clear-eyed take on leading through uncertainty with resilience and foresight.

Join us for a fast-paced look back at standout moments from the first 10 episodes of The Pricing Guys podcast. From the real impact of tariffs and AI on pricing to B2B customer dynamics and acquisition breakdowns like Poppy under Pepsi, this highlight reel gives you a quick taste of the conversations shaping today’s pricing world. 💡 Got a topic idea or want to be a guest? Visit https://revenueml.com/the-pricing-guys-podcast, click on the Get Involved button, and send us your ideas. #PricingStrategy #B2BMarketing #AIinPricing #BusinessGrowth #ThePricingGuys

In this episode of The Pricing Guys, Avy and Michael draw powerful pricing insights from the world of sports contracts, specifically mega-deals like Shohei Ohtani’s. They explore how concepts like anchoring, deferred value, and portfolio thinking show up in both B2B pricing and professional sports. Through parallels between franchise players and marquee customers, they discuss: Why the headline price is rarely the real price How to structure deals for long-term value, not just short-term wins The strategic logic behind overpaying today to win tomorrow

Continuing the conversation from their previous episode, Avy and Michael shift the focus from structure to people, unpacking the personalities that shape today’s pricing teams. Drawing from over 15 years of experience across industries, they break down the common leader types they’ve encountered: the hyper-analytical deep diver, the buzzword-hyping visionary, the well-liked but indecisive order taker, and more. But it doesn’t end there. They explore the risks of these leadership styles and highlight what truly effective pricing leadership looks like plus how to spot (and hire) a true pricing unicorn.

In this heated episode of The Pricing Guys, Michael and Avy go toe-to-toe on one of the most debated questions in pricing: Where should the pricing function sit? They explore how organizational maturity, leadership style, and internal dynamics all play a role in shaping effective pricing teams. Whether you're in a startup or a global enterprise, this episode will help you rethink how your pricing function is set up.

In this episode, Avy and Michael explore the rise and fall of 23andMe, the DNA testing giant that soared to a $6B valuation before veering toward bankruptcy. They break down what went wrong, including: - A gimmicky value proposition with limited long-term appeal - The shaky logic of subscriptions for a non-recurring service - The ethical grey zone of monetizing personal health data It’s a cautionary tale about the importance of aligning go-to-market and customer value strategies and what happens when you don’t.

In this special anniversary episode of The Pricing Guys, Michael and Avy reflect on 10 years of Revenue Management Labs. They dig into the early days of the company (including some hilariously bad slide decks), what’s changed over time, and what’s stayed constant like the commitment to real insights, even if the delivery wasn't always polished. Whether you're a pricing professional, consultant, or someone trying to drive real change within an organization, this episode is packed with raw insights and unfiltered reflections. Thank you to all our clients, partners, and team members who’ve supported us along the way. Here’s to the next 10!  #PricingStrategy #10YearAnniversary #BusinessStrategy #ThePricingGuys

In this episode of The Pricing Guys, Michael and Avy discuss ‪‬Pepsi’s nearly $2 billion acquisition of Poppi‪, a gut-health soda brand. They explore why large corporations often struggle to innovate internally despite vast resources, leading them to acquire smaller, trend-setting brands. The conversation highlights how big companies frequently dilute the essence of these brands by altering marketing, expanding product lines too aggressively, and mismanaging pricing. Will Poppi thrive under Pepsi, or follow the fate of other acquired brands? #PricingStrategy #BrandAcquisition #Pepsi #Poppi #MarketingInsights #BusinessStrategy #ConsumerTrends #CorporateTakeovers #BrandGrowth #ThePricingGuys

What happens when the unexpected disrupts your business formula? Luigi Mangione's case has left people questioning everything they thought they knew about expectations and outcomes. With over $300K raised for his legal fees, he's shown that things don’t always go according to the formula we expect. This got us thinking - what can we learn from this situation? In business, especially pricing, we often rely on formulas and past behaviors to guide our decisions. We invest in strategies that we believe will bring predictable returns, but when the unexpected happens, it disrupts everything. Many businesses follow the "tried and true" method and launch products with the same pricing research, only to see them fail in the market. Why? Because they overlooked shifts in customer expectations. Tune in as we break down how the pricing formula isn’t always foolproof, why we need to stay agile, and how to better align your business strategy with what customers truly value. #ThePricingGuys #RevenueManagementLabs #PricingStrategy #BusinessModels #CustomerValue #PricingInnovation #LuigiMangione

Tariffs have arrived, and their impact is already being felt. Retailers are reacting—Target warns of price increases, while Walmart claims they’ll "manage through." But what does that really mean? Will manufacturers take the hit, or will consumers end up paying more? From avocados and strawberries to broader supply chain shifts, businesses must act fast—but not recklessly. A strategic, thoughtful approach is key. In this episode, we break down the real cost of tariffs, who will bear the burden, and why starting a trade war helps no one. Tune in to learn how businesses are adapting to these shifts and what you can do to stay ahead! #ThePricingGuys #RevenueManagementLabs #ThePeanutButterSpread #Tariffs #tradewar #walmart #target #pricingstrategy  

Is AI Making Us Smarter or Just More Reliant? In this episode of The Pricing Guys, Michael and Avy take a hard look at AI’s impact on pricing strategies, decision-making, and human expertise. With AI being hailed as the next Industrial Revolution, is it truly delivering? Even top industry leaders are questioning its potential - Microsoft CEO Satya Nadella recently shared his concerns, and Bloomberg recently reported that Apple is facing its own AI challenges. They explore: Whether AI has reached its "Excel moment" The risks of blindly trusting AI-driven pricing strategies How AI tools are shaping (or diminishing) human expertise Why gut-checking AI decisions is more crucial than ever Listen now and decide for yourself—is AI revolutionizing pricing, or is it just another overhyped trend? 🔔 Subscribe for more insights on pricing, strategy, and business!

Welcome to the debut episode of The Pricing Guys! In this episode, Michael and Avy dive deep into the current buzz around tariffs and the economic implications of the new administration's policies. They explore whether tariffs are a real concern or just a lot of noise and break it all down. The hosts also discuss how companies are reacting—whether they're preparing with multiple business cases or taking a more wait-and-see approach. With insightful commentary on pricing strategies and market resets, this episode is a must-listen for anyone looking to understand the nuances of global trade and pricing adjustments in today’s volatile market. Tune in to learn how businesses are adapting to these shifts and what you can do to stay ahead!

Welcome to The Pricing Guys podcast! Join pricing experts and hosts Avy Punwasee and Michael Stanisz, Partners at Revenue Management Labs, as they break down the latest pricing trends, industry insights, and strategies to maximize profitability. From in-depth analyses to real-world applications, this podcast is your go-to resource for mastering the art and science of pricing. Watch this space for engaging interviews with key industry decision-makers, insightful discussions, and a touch of banter as we navigate the ever-evolving world of pricing. Subscribe now and stay ahead of the curve!