Quality itself is a Discount | Ep. #61

from Sales Boot Camp Hosted by Satyam Vishnoi

In Ep. 61, Effects of price discounts Previous studies in marketing have shown that price discounts have both positive and negative effects on customers’ evaluations and purchasing behavior (Darke and Dahl 2003; Dorzdenko and Jensen 2005; Kocas and Bohlmann 2008). Raghubir et al. (2004) identified three routes of promotional effects: (a) economic, (b) informational, and (c) affective. They argued that the final effect of a price promotion on purchasing decision is a combination of positive and negative economic, informational, and affective influences. (You can follow me on Instagram- Sattyam03)

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Quality itself is a Discount | Ep. #61

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