Creating Distance
by Tom Alaimo
Creating Distance shares inspiring interviews from the best and brightest minds in B2B and Tech Sales. Each episode brings you raw, unfiltered conversations from legendary salespeople, high-performing reps, and forward-thinking sales leaders to help inspire the next generation of sellers. We explore their come-up stories—the early grind, the pivotal moments, the failures, the breakthroughs—and how these individuals created distance between themselves and the competition so you can take what’s real and apply it to your own sales journey. If you're looking to separate yourself from the pack, this is your playbook.
Episodes
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Mastering Q4 Sales Strategies: Finishing the Year Strong with Tom Alaimo
Welcome Back to the Show! In this week’s episode of Creating Distance, Tom Alaimo shares proven strategies for closing out Q4 strong in B2B sales. Drawing from his extensive experience in tech sales and sales training, Tom emphasizes the importance of thoroughly evaluating active deals…
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End-of-Year Tactics to Close More Deals with James Buckley at Sell Better
Welcome Back to the Show! In this episode of Creating Distance, we highlight Tom Alaimo’s recent appearance on the Sell Better Daily Sales Show with host James Buckley. Together, they unpack the realities of selling in December, challenging common Q4 myths - especially the notion that reps can...
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Sales Success Unplugged: My Appearance On The Do Hard Things Podcast
Welcome Back to the Show! In this week’s episode of Creating Distance, we feature Tom Alaimo’s recent appearance with Gabe Lullo and Lexi Graham on the Do Hard Things podcast. Tom shares his inspiring journey from an introverted kid to a record-breaking sales leader and founder of TA Sales. The...
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AI Is Raising the Bar in Sales with Mikaela (Mohr) Lentz, GTM Strategy & Enablement Manager at Uber
Welcome Back to the Show! In this week’s episode of Creating Distance, Tom Alaimo sits down with Mikaela (Mohr) Lentz, GTM Strategy & Enablement Manager at Uber, to explore the rapidly evolving role of AI in modern sales. Together, they unpack how technology is reshaping the buyer–seller dynamic...
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Do Your Absolute Best: Leadership and Mentorship in Sales with Tenny Tagg, Head of Sales at Lattice
Welcome Back to the Show! In this week’s episode of Creating Distance, Tom Alaimo sits down with Tenny Tagg, Head of Sales - Customer Growth and Account Management at Lattice, for an insightful conversation about career growth, leadership, and the future of sales in an AI-driven world. Tenny…
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Jamming Out With Top AE at Monday.com About How I Prospect And Create Raving Fans
Welcome Back to the Show! In this week’s episode of Creating Distance, we feature Tom Alaimo’s recent appearance with Scott Finden, Top AE at Monday.com and Founder of BD Best Practices. Tom shares his journey from a shy beginner to a confident sales professional and trainer, emphasizing his...
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LinkedIn Content Tips and Turning Your 5-9 Into Your 9-5 with Jordan & Taylor, Founders @ Not Your Dad’s Media
Welcome Back to the Show! In this week’s episode of Creating Distance, Tom Alaimo sits down with Jordan Winston and Taylor Ouellette, founders of Not Your Dad's Media, to discuss the power of volume and persistence in achieving success. They explore how consistently producing a high quantity of...
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IBM Enablement Leaders Shares How To Do Sales Training At Scale
Welcome Back to the Show! In this week’s episode of Creating Distance, Tom Alaimo sits down with Deb Jenson, a revenue enablement leader at IBM, to explore the evolving landscape of sales enablement. Deb shares her unique journey from a technical background to leading large sales teams, offering...
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Building Influence Through Social Selling with Christian Krause, Founder @ The Quota League
Welcome Back to the Show! In this week’s episode of Creating Distance, Tom Alaimo sits down with Christian Krause to explore the transition from corporate sales to entrepreneurship. Together, they dive deep into the power of personal branding on LinkedIn and how social selling is reshaping the...
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How to Craft Context-First Messaging That Drives Replies with James Buckley at Sell Better
Welcome Back to the Show! In this episode of Creating Distance, we feature Tom Alaimo’s recent appearance on the Sell Better Daily Sales Show with host James Buckley. Together, they explore the art of context first sales messaging and how authentic personalization, rather than relying on...
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Outbound Mode: Mastering Time and Energy for Sales Success
Welcome Back to the Show! In this week’s episode of Creating Distance, Tom Alaimo dives deep into the critical topic of time and energy management for sales professionals. He emphasizes that mastering your schedule and maintaining high energy are just as important as learning the tactics of...
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The Final Push: LinkedIn Live Sales Strategies to Crush Q4
Welcome Back to the Show! In this week’s episode of Creating Distance, Tom Alaimo dives into strategies for sales professionals to successfully close out the year, with a strong focus on the fourth quarter. He emphasizes the importance of reflection, looking back at past performance to identify...
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The Cold Email Template Playbook for Higher Reply Rates with Leslie Douglas at Sell Better
Welcome Back to the Show! In this episode of Creating Distance, we feature Tom Alaimo’s recent appearance on the Sell Better Daily Sales Show with host Leslie Douglas. Where they dive deep into the art and science of cold emailing with expert guests who share their proven strategies for boosting...
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Emotional Intelligence, AI, and the Future of Sales with Jenn Nguyen, Sr. Director, Account Management at PandaDoc
Welcome Back to the Show! In this episode of Creating Distance, host Tom Alaimo sits down with Jenn Nguyen, a leader in Account Management at PandaDoc, to explore her career journey from affiliate marketing to managing high-performing teams. Jenn shares her leadership philosophy rooted in...
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Live Sales AMA From Tom Alaimo: 30 Minutes Of Unfiltered Advice
Welcome Back to the Show! In this week’s episode of Creating Distance, Tom Alaimo goes live with Millennium Alliance and shares his sales strategies with a mixed sales team. He emphasized the importance of personalization, using multiple channels like email, LinkedIn, and direct mail, and...
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Is AI Roleplaying The Future Of Sales? Interview with Hyberbound’s Cofounders
Welcome Back to the Show! In this week’s episode of Creating Distance, Tom Alaimo sits down with Sriharsha Guduguntla and Atul Raghunathan, Co-Founders of Hyperbound, to explore their journey in building an innovative AI sales platform. They dive into the early challenges of finding…
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Navigating Change: Sales, AI, and Customer Success with Jacco van der Kooij, Founder of Winning By Design
Welcome Back to the Show! In this week’s episode of Creating Distance, Tom Alaimo sits down with Jacco van der Kooij, Founder of Winning By Design, to explore the evolving landscape of sales. They dive into the transformative impact of AI on revenue growth and the critical role of cultivating...
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Live Workshop: Unlock the Power of AI in Sales with Tom Alaimo
Welcome Back to the Show! In this week’s episode of Creating Distance, Tom Alaimo dives deep into how AI isn’t just the future of sales — it’s transforming the way top teams work right now. We’re sharing highlights from our free live workshop where we reveal exactly how we’re using AI to...
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AI, Storytelling & Sales Mastery with Steve Travaglini, CEO of WinRate, former CRO at LinkSquares
Welcome Back to the Show! In this week’s episode of Creating Distance, Tom Alaimo sits down with Steve Travaglini to dive deep into the evolution of modern sales. They trace Steve’s path from BDR to CRO, highlighting the shift from traditional, high-volume tactics to a more refined, quality-first...
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Mastering the Shift: From PLG to SLG with Lisa Killeen, Enterprise Sales Leader at monday.com
Welcome Back to the Show! In this week’s episode of Creating Distance, Tom Alaimo sits down with Lisa Killeen, Enterprise Sales Leader at monday.com, to dive into her career journey and the key lessons she’s learned in sales leadership. They unpack the shift from product-led growth (PLG) to...
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Mastering the Craft of Sales Leadership with AJ Giaccia, Enterprise Sales Leader at Tines
Welcome Back to the Show! In this week’s episode of Creating Distance, Tom Alaimo reconnects with AJ Giaccia, who shares his journey from being an individual contributor in sales to stepping into a leadership role at Tines. AJ discusses the personal growth he has experienced, including becoming a...
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Building a Sales Process from the Ground Up with Miriam O’Donnell, Founding AE at Pocus
Welcome Back to the Show! In this week’s episode of Creating Distance, host Tom Alaimo sits down with Miriam O'Donnell, Enterprise AE at Pocus, to explore her dynamic journey through the world of sales. Miriam shares insights from her time at various companies and offers a candid look at the...
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Lessons As The CRO of Sandler, Creating Gong's Sales Playbook and The Biggest Mistakes Frontline Sales Leaders Make with Colum Lundt, CEO of CoachEm
Welcome Back to the Show! In this episode, we sit down with Colum Lundt—entrepreneur, sales leader, and CEO of CoachEm—to explore his unexpected journey into the world of sales and how it led him to build a platform that’s redefining sales management. Colum shares how early failures shaped his...
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The Buyer’s Perspective: Sales Engagement and RevOps Tools with Anne Pao, Founder & CEO of Ignite Consulting
Welcome Back to the Show! In this conversation, Anne Pao shares her extensive experience in RevOps and GoToMarket strategies, discussing the importance of RevOps in scaling businesses and the dynamics between sales and operations. She emphasizes the need for companies to recognize when to…
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Unlocking the 10x Rep: How AI is Transforming Sales Performance with Hayes Davis, Founder & CEO of GradientWorks
Welcome Back to the Show! In this episode, Hayes Davis shares his unique journey from software engineer to sales technology leader. He introduces the concept of the “10x rep,” inspired by the legendary “10x engineer,” and explores how AI is reshaping the future of sales. Through a compelling...
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Mastering Urgency in Leadership with Keith Rabkin, President of PandaDoc
Welcome Back to the Show! In this week’s episode, we sit down with Keith Rabkin, President of PandaDoc, as he reflects on his diverse career journey through companies like Google, YouTube, J&J, and Adobe. Keith shares how he transitioned into sales and developed an operational, strategic approach...
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Pavilion CRO Summit Takeaways: Navigating Sales in the Age of AI and Gen Z
Welcome Back to the Show! In this episode of the Creating Distance podcast, host Tom Alaimo reflects on key takeaways from the recent CRO Pavillion Summit with over 200 B2B tech CROs. The discussion dives into the changing landscape of sales, focusing on how AI is driving sales efficiency, the...
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From Girl Scout Cookies to Sales Leadership with Sarah Kiley, Chief Sales Officer at ChurnZero
Welcome Back to the Show! In this week’s episode, we’re joined by Sarah Kiley, Chief Sales Officer at ChurnZero, who shares her remarkable journey from her early days as a passionate Girl Scout cookie seller to becoming a strategic leader in the world of B2B sales. Sarah takes us through the key...
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How Nate Vogel Transformed Sales Enablement at Databricks, Tableau, and Gong
Welcome Back to the Show! In this week’s episode, we sit down with Nate Vogel, a veteran sales leader and enablement strategist, as he shares the story of his remarkable journey—from humble beginnings selling lemonade to leading high-performing sales and enablement teams at industry giants like...
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The Evolution of Sales Training and Leadership with Nora Hanagan-Breen
Hey listeners! In this conversation, Nora Hanagan-Breen shares her unique journey into sales, starting from her non-traditional background and experiences abroad. Her experience in Turkey helped her realize her passion for working with people. She discusses the evolution of sales training, her...
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From Stage to Sales: A Conversation on Career Growth and Balance with Sean Gentry
Hey listeners! In this week's episode, Sean and Tom discuss Sean's career progression, particularly his recent promotion to Director of Sales at Webflow, and the importance of maintaining a work-life balance. Sean highlighted his achievement of having zero voluntary attrition in his team over two...
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The Podcast Is Back: Creating Distance Introduction | Why I Am Rebranding
🎙️ We're Back – And Better Than Ever!🎙️ Hey listeners! After a little time away, I am thrilled to announce the official relaunch of the podcast. Not only a relaunch, but a rebrand. Creating Distance — is your go-to space for unfiltered conversations, expert insight, inspiring stories, and...
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350: Top Sales Rep Shares His High Converting Outbound Sequences
In this episode, Tom was invited as a guest on Sell Better Show. Credits: This was a webinar that originally aired on the Sell Better Show. If you enjoy the podcast, would you please consider leaving a short review on Spotify or Apple Podcasts? It takes less than 60 seconds, and it really makes a...
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348: Prospecting Masterclass: A Guide to Effective Cold Outreach
In this episode, Tom was invited as a guest on Sell Better Show. Credits: This was a webinar that originally aired on the Sell Better Show. If you enjoy the podcast, would you please consider leaving a short review on Spotify or Apple Podcasts? It takes less than 60 seconds, and it really makes a...
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347: How to Write A Cold Email That Stands Out and Drives Action
In this episode, Tom was invited as a guest on Sell Better Show. Credits: This was a webinar that originally aired on the Sell Better Show. If you enjoy the podcast, would you please consider leaving a short review on Spotify or Apple Podcasts? It takes less than 60 seconds, and it really makes a...
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345: A Simple 4-Step Process to Overcome ANY Objection
In this episode, Tom was invited as a guest on Sell Better Show. Credits: This was a webinar that originally aired on the Sell Better Show. If you enjoy the podcast, would you please consider leaving a short review on Spotify or Apple Podcasts? It takes less than 60 seconds, and it really makes a...
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344: Blake Hudson and Brandon Baker
In this episode, Blake Hudson engages in a conversation with Brandon Baker. If you enjoy the podcast, would you please consider leaving a short review on Spotify or Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow this show and find the best…
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341: The Podcast Is Back + An Update For The Listeners
In this episode, Tom was invited as a guest on the Mailshake podcast to discuss the inner game of sales. If you enjoy the podcast, would you please consider leaving a short review on Spotify or Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow this...
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339: Zach Wright: CRO and Cofounder at Syft
In this episode, Tom dives into an insightful interview with Zach Wright, the CRO and Co-founder of Syft. If you enjoy the podcast, would you please consider leaving a short review on Spotify or Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow…
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338: The Entrepreneur Helping Athletes And Veterans Get Into Sales w/ JR Butler
In this episode, Tom engages in a conversation with JR Butler, an entrepreneur dedicated to assisting athletes and veterans in entering the field of sales. If you enjoy the podcast, would you please consider leaving a short review on Spotify or Apple Podcasts? It takes less than 60 seconds, and…
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337: My Appearance on The Happily Ambitious Podcast
In this episode, Tom was invited as a guest on The Happily Ambitious Podcast where he shared valuable lessons and insights gained from his life journey. If you enjoy the podcast, would you please consider leaving a short review on Spotify or Apple Podcasts? It takes less than 60 seconds, and it...
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335: Trent Dressel: Making 60,000 cold calls, Earning $300k at age 26 and Getting Fired As An AE
In this episode, Tom interviews Trent Dressel, who shares his experience of making 60,000 cold calls, earning $300K at the age of 26, and ultimately getting fired as an AE. If you enjoy the podcast, would you please consider leaving a short review on Spotify or Apple Podcasts? It takes less than…
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334: Announcement: The Arise Retreat
In this episode, Tom, Alex & Clara announce "The Arise Retreat". If you enjoy the podcast, would you please consider leaving a short review on Spotify or Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow this show and find the best guests possible...
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333: My Appearance On The Rising Leader Podcast
In this episode, Tom and Alex discuss their journey. If you enjoy the podcast, would you please consider leaving a short review on Spotify or Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow this show and find the best guests possible for you....
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332: 7 Sales Lessons I Learned From A Navy SEAL
In this episode, Tom talks about 7 Sales Lessons that he Learned From A Navy SEAL. If you enjoy the podcast, would you please consider leaving a short review on Spotify or Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow this show and find the…
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331: 7 Tips For Better Prospecting
In this episode, Tom talks about 7 Tips For Better Prospecting. If you enjoy the podcast, would you please consider leaving a short review on Spotify or Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow this show and find the best guests possible…
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330: A Live Sales Navigator Walkthrough
In this episode, Tom walks through a live prospecting sequence in Sales Navigator and Apollo. If you enjoy the podcast, would you please consider leaving a short review on Spotify or Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow this show and...
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328: Be Your Sales Manager’s Wingman
Want to gain more respect from your sales leader this year? Send them a weekly update on your business. Here's how Every week, send your manager (and exec sales leader if you're feeling it) an email. I'd recommend either on Friday afternoon, Monday morning or Sunday night. Include these things…
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327: Sell More In Less Time
If we all have 24 hours, why do some people get SO MUCH stuff done? In this episode, I break down my 4 step process to sell more in less time. If you enjoy the podcast, would you please consider leaving a short review on Spotify or Apple Podcasts? It takes less than 60 seconds, and it really…
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326: My Big Announcement
My big announcement of launching TA Sales and The Revenue Lab FULL-TIME! If you enjoy the podcast, would you please consider leaving a short review on Spotify or Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow this show and find the best guests...
About this show
Creating Distance shares inspiring interviews from the best and brightest minds in B2B and Tech Sales. Each episode brings you raw, unfiltered conversations from legendary salespeople, high-performing reps, and forward-thinking sales leaders to help inspire the next generation of sellers. We explore their come-up stories—the early grind, the pivotal moments, the failures, the breakthroughs—and how these individuals created distance between themselves and the competition so you can take what’s real and apply it to your own sales journey. If you're looking to separate yourself from the pack, this is your playbook.
Hosted by
Tom Alaimo