JAR Inside the Research Podcast
by Journal of Advertising Research
This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next.
Episodes
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Better Early Than Late: The Timing of LGBT+ Brand Activism
Send us Fan Mail In this episode, we speak with Kshitij Bhoumik (University of Leeds) to discuss his article, “How the Timing of LGBT+ Brand Activism Affects Consumer Responses: Better Early Than Late?” coauthored with Maximilian H. E. E. Gerrath (University of Leeds), Alessandro Biraglia...
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JAR PODCAST: Inner Child Messaging, Perceived Authenticity, and Consumer Responses in Advertising
Send us Fan Mail In this episode, Dr. Jano Jimenez-Barreto (Universidad de La Laguna- Oxford Brookes University) joins me to discuss his research paper titled "Inner Child Messaging, Perceived Authenticity, and Consumer Responses in Advertising." Dr. Jimenez-Barreto explains how his study…
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Human vs. AI influencer marketing on Instagram
Send us Fan Mail In this episode, Dr. Susanna Lee (Boston University) joins me to discuss her Journal of Advertising Research article, Human vs. AI Influencer Marketing on Instagram: The Role of Message Appeals and Perceived Humanness, coauthored by Ah Ram Lee (University of Massachusetts) and…
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How Small Talk and Co-Viewing with AI Companions Boost Advertising Effectiveness and Persuasion: Chat, Watch, and Buy
Send us Fan Mail In this episode, we speak with Yongwoog Andrew Jeon (Northern Illinois University) to discuss his article, "How Small Talk and Co-Viewing with AI Companions Boost Advertising Effectiveness and Persuasion: Chat, Watch, and Buy," coauthored with Yuhosua Ryoo (University of…
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(How) Does the Number of Followers Impact the Success of Influencer Marketing? A Construal Level Perspective
Send us Fan Mail In this episode, we welcome back Kirsten Cowan (The University of Edinburgh) to discuss her article, "(How) Does the Number of Followers Impact the Success of Influencer Marketing? A Construal Level Perspective," coauthored with Ben Marder (The University of Edinburgh), Laura...
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Is Similarity in Advertising a Double-Edged Sword? The Role of AI-Generated Faces
Send us Fan Mail In this episode, we speak with Arno De Caigny (IESEG School of Management) to discuss his article, "Is Similarity in Advertising a Double-Edged Sword? The Role of AI-Generated Faces," coauthored with Gudrun Roose (Ghent University), published in the June 2026 issue of JAR. Arno...
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Revisiting Direct Mail Effectiveness: Balancing Organizational Goals with Consumer Sustainability Concerns
Send us Fan Mail In this episode, we speak with Jennifer Seokhwa Hong (Seattle University) to discuss her article, "Revisiting Direct Mail Effectiveness: Balancing Organizational Goals with Consumer Sustainability Concerns," coauthored with Chance Michael Ringor (Nordstrom, Inc.), published in…
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Grit in Advertising: How a Promotion Focus Influences Consumer Variety-Seeking
Send us Fan Mail In this episode, we speak with Logan Pant (Western Michigan University) to discuss his article, "Grit in Advertising: How a Promotion Focus Influences Consumer Variety-Seeking," coauthored with Blair Kidwell (University of North Texas) and Mark R. Gleim (Auburn University),...
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The Impact of Ad Repetition on Viewer Attention in Connected and Linear Television
Send us Fan Mail In this episode, we speak with Kalyan Rallabandi (Bucknell University) to discuss his article, "The Impact of Ad Repetition on Viewer Attention in Connected and Linear Television," coauthored with Hyung Sup (Zack) Bhan (Radford University) and Seoungwoo Lee (Yonsei University),...
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Advertising Professionals' Views on Advertising Seemingly Related to Offline Conversations
Send us Fan Mail In this episode, we speak with Claire Segijn (University of Minnesota) and Joanna Strycharz (University of Amsterdam) to discuss their article, "Advertising Professionals' Views on Advertising Seemingly Related to Offline Conversations," coauthored with Rongjin Zhang (University…
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An Investigation of How and Why Organizations Enact Greenhushing
Send us Fan Mail In this episode, we speak with Nayla Khan (University of Portsmouth), Marta Nieto-García (Universidad de Salamanca), and Diletta Acuti (University of Bath) to discuss their article, "An Investigation of How and Why Organizations Enact Greenhushing," coauthored with Giampaolo…
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Consumer Responses to LGBTQ-Themed Advertising: What 20,000 YouTube Comments Reveal
Send us Fan Mail In this episode, guest interviewer Dr. Steven Park (Queen Mary University of London) speaks with Jia Heng Li and Professor Tae Hyun Baek (both Sungkyunkwan University) to discuss their article, "Consumer Responses to LGBTQ-Themed Advertising: A Computational Analysis of YouTube...
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When "Buy Less" Backfires: Green Demarketing and the Nongreen Consumer,
Send us Fan Mail In this episode, we speak with Matthew Pittman (University of Tennessee) to discuss his article, "Green Demarketing to Nongreen Consumers: Individuals With Low Environmental Concern Don't Believe Messages to 'Buy Less'," coauthored with Tyler Milfeld (Villanova University) and…
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How Persuasive Is Personalized Advertising?
Send us Fan Mail In this episode, Vincent Huang (Hong Kong Baptist University) sits down with Dominic Yeo (Hong Kong Baptist University) to discuss Dominic's Journal of Advertising Research article, "How Persuasive Is Personalized Advertising? A Meta-Analytic Review of Experimental Evidence of…
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The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?
Send us Fan Mail In this episode, Andrea Godfrey Flynn (University of San Diego) joins me to discuss her Journal of Advertising Research article, "The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?"…
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Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers
Send us Fan Mail In this episode, Laura Lavertu (Grenoble Ecole de Management) joins me to discuss her Journal of Advertising Research article, “Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers,” coauthored with Katina…
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Fueling or Suppressing Brand Activism Backlash: How Message Type Differentially Influences Perceived Hypocrisy and Consumer Attitudes
Send us Fan Mail In this episode, Tyler Milfeld (Villanova University) joins me, along with Courtney B. Peters (Samford University) and Jennifer H. Tatara (DePaul University), to discuss their Journal of Advertising Research article, “Fueling or Suppressing Brand Activism Backlash: How Message…
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Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Breakthrough
Send us Fan Mail In this episode, Heesoo Kim (University of Oregon) joins me to discuss her Journal of Advertising Research article, “Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Breakthrough,” coauthored with Hongsik John Cheon (Soongsil University). Heesoo and I...
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How Music Tempo Influences Consumer Preferences for Advertising with Different Regulatory Focuses
Send us Fan Mail In this episode, Shuyu Lei (Nankai University) joins us for a conversation led by Shan Jian (PhD Candidate, Nankai University) to discuss her Journal of Advertising Research article, “How Music Tempo Influences Consumer Preferences for Advertising with Different Regulatory…
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Do cultural cues make expensive products feel more appealing?
Send us Fan Mail In this episode, Wei-Fen Chen (Lecturer in Marketing, University of Leicester School of Business) joins me to discuss her Journal of Advertising Research article, “When to Appeal to Cultural Capital in Advertisements: Cultural Capital Appeals Increase Purchase Intentions for…
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The Face of AI Endorsement — Human vs. Cartoon Avatars
Send us Fan Mail Do consumers respond differently to AI avatars that look human versus those that look cartoon-like? In this episode, June-Ho Chung (Inha University) and Sungjun “Steven” Park (Queen Mary University of London; National Chengchi University) join me to discuss their Journal of...
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How Life Transitions Shape Response to Ad Repetition
Send us Fan Mail Do big life changes make people more open to seeing the same ad again and again? In this episode, Ben Borenstein and Luke Nowlan join me to share insights from their Journal of Advertising Research article, “Life Transitions Influence Response to Ad Repetition: When Times of…
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Why Do Viewers Sometimes Watch Skippable Ads?
Send us Fan Mail Can the way ads are scheduled change whether people watch or skip? In this episode, Dr. Mi Hyun Lee (Northwestern University) and Dr. Jaewon Royce Choi (Louisiana State University) join me to talk about their Journal of Advertising Research article, Acceptance Propensity of...
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Do Blurry Backgrounds Make Video Ads More Persuasive?
Send us Fan Mail Can the depth of field in a video ad change how consumers process the message? In this episode, Dr. Lam An (University of Winnipeg) joins me to discuss his Journal of Advertising Research article, “The Effectiveness of Background Blurriness in Video Advertisements: How Video...
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How Should Studios Split Ad Budgets Across Theatrical, Digital, and Streaming?
Send us Fan Mail When a movie rolls out in stages, how do you decide where the ad dollars go first week in theaters, later weeks, discs and TVOD, then streaming? In this episode, Prof. Sönke Albers walks me through his Journal of Advertising Research article, “Optimal Rules for Advertising Budget...
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Harmony or Discord? GenAI and Human Creativity in Advertising
Send us Fan Mail How is generative AI changing the creative process inside agencies? In this episode, Carla Ferraro, Sean Sands, and Vlad Demsar join me to unpack insights from their Journal of Advertising Research article, “Harmony or Discord? The Intersection of Generative AI and Human…
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When “AI” in an Ad Helps… and When It Hurts
Send us Fan Mail Does calling out AI in your creative spark conversation or scare people off? In this episode, Sara Hanson, Jeffrey Carlson, and Heather Pressler unpack their Journal of Advertising Research article, “The Differential Impact of AI Salience on Advertising Engagement and Attitude:...
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How Agencies and GenAI Actually Create Together
Send us Fan Mail What really changes inside an ad agency when GenAI shows up? In this episode, Weila Cui joins us to unpack her Journal of Advertising Research article, “Exploring the Integration of Generative AI in Advertising Agencies: A Co-Creative Process Model for Human–AI Collaboration,”...
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How Much Personalization Is Too Much in AI Ads?
Send us Fan Mail Where’s the line between “helpful” and “a bit creepy”? In this episode, Dr. Pengfei Xie joins me to unpack findings from his Journal of Advertising Research article, “The Inverted U-Shaped Effect of Personalization on Consumer Attitudes in AI-Generated Ads: Striking the Right...
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The Ad Program Congruence Effect on TV Ad Viewing
Send us Fan Mail Can the fit between an ad and the program around it change how long people watch? In this episode, Dr. Wen Xie joins me to share insights from his Journal of Advertising Research article, “An Empirical Examination of the Ad Program Congruence Effect on Ad Viewing Behaviors:...
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When AI Doesn’t Sell Prada: Why AI-Generated Ads Backfire for Luxury Brands
Send us Fan Mail Can AI imagery hurt luxury advertising? In this episode, Rita Ngoc To, Parichehr “Perry” Kianian, Yi-Chia Wu, and Zhe Zhang unpack their Journal of Advertising Research article, “When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands.” The...
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Sponsorship Disclosure in Virtual Influencer Marketing—How Do Users Really Respond?
Send us Fan Mail What happens when a virtual influencer reveals a sponsorship? In this episode, Dr. Jiemin Looi (Hong Kong Baptist University) joins us to discuss her Journal of Advertising Research article, “Sponsorship Disclosure in Virtual Influencer Marketing: Assessing Users’ Sentiment and...
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Targeting Couples—Are Dyad Exposures Greater Than One Plus One?
Send us Fan Mail Can advertising to couples unlock more powerful effects than targeting individuals alone? In this episode, Dr. Yueyue Zhang and Dr. Furong Wang (Xiamen University) discuss their Journal of Advertising Research article, “Targeting Couples: Are Dyad Exposures Greater Than One Plus...
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What Drives Advertisers Toward or Away From Immersive Virtual Spaces?
Send us Fan Mail Is the metaverse really the next big thing in advertising—or just another overhyped tech trend? In this episode, Dr. Amy Yau (Cardiff University) and Will Zhang (University of Edinburgh) talk about their Journal of Advertising Researcharticle, “What Drives Advertisers Toward or...
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Does Sadness Sell? Understanding Emotional Appeals in Fundraising
Send us Fan Mail Do sad stories lead to more donations—and does it matter who’s asking? In this episode, Dr. Shirley Y. Y. Cheng (University of the Fraser Valley) discusses her Journal of Advertising Research article, “Does Sadness Sell? The Use of Negative Emotions in Fundraising Appeals:...
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Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective
Send us Fan Mail JAR Podcast: Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective What’s the best way for influencers to combine images, videos, and captions to boost engagement? In this episode, Dr. Yang Feng (University of Florida) and Dr. Quan Xie...
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That’s It! How Short Exclamations Boost the Effectiveness of Price Communications
Send us Fan Mail Can a simple phrase like “That’s it!” change how consumers perceive prices? In this episode, Dr. Dikla Perez (Bar-Ilan University), Dr. Gal Mazor (Bar-Ilan University), and Dr. Ann Kronrod (University of Massachusetts) discuss their Journal of Advertising Research article…
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An Examination of Digital Accessibility Within Social Media Platforms
Send us Fan Mail How accessible is social media for consumers with visual and hearing impairments? In this episode, Dr. Mary Anne Raymond (Clemson University), Hillary Smith (Clemson University), and Dr. Les Carlson (University of Nebraska) discuss their Journal of Advertising Research article,...
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How Is Influencer Follower Size Related to Brand Responses?
Send us Fan Mail Does an influencer’s follower count really impact brand success? In this episode, Dr. Eva A. van Reijmersdal (University of Amsterdam) discusses her Journal of Advertising Research article, co-authored with Dr. Tatiana Domingues Aguiar (Tilburg University) and Dr. Guda van Noort...
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Virtual Reality Marketing: What Does It Mean to Have a 3D Experience?
Send us Fan Mail How much does a 3D virtual experience really matter in marketing? In this episode, Dr. Kirsten Cowan (University of Edinburgh), Associate Editor of the Journal of Advertising Research, hosts a discussion with the full author team behind "Virtual Reality Marketing: What Does It…
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Immersive Ads That Work: How Co-Creation Drives Engagement
Send us Fan Mail How can brands use immersive advertising to engage consumers? In this episode, Dr. Cece X. Y. Leung (University of North Texas) discusses her Journal of Advertising Research article, co-authored with Dr. Dimitrios Buhalis (Bournemouth University) and Dr. Giampaolo Viglia...
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The Power of Message Framing: Boosting Health Campaigns Through Strategic Advertising
Send us Fan Mail In this episode, Alicia Barker, Senior Marketing Scientist at the Ehrenberg-Bass Institute, interviews Celine Northcott, a Research Fellow at the South Australian Health and Medical Research Institute (SAHMRI), about her latest research paper titled "How Message Framing and…
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How Positive and Negative Appeals Influence Donor Decisions
Send us Fan Mail Join us in our latest podcast as we delve into the fascinating world of charitable giving with Tongmao Li, a doctoral student from the University of Florida's Warrington College of Business. In our latest episode, we explore the impactful research titled "How Charitable Appeals...
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Bridging the Credibility Gap in Brand Activism
Send us Fan Mail We are excited to announce our latest podcast episode featuring an in-depth discussion with Tyler Milfeld from Villanova University and Eric Haley from the University of Tennessee, Knoxville! These esteemed researchers have co-authored an intriguing study titled "Purpose...
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Why Less is More in Radio Advertising
Send us Fan Mail We are thrilled to announce our latest podcast episode featuring an insightful interview with Aaron Michelon! Aaron, along with co-authors Steven Bellman, Margaret Faulkner, Justin Cohen, and Johan Bruwer, recently had their research titled "Why Shorter Advertisement Breaks…
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The Impact of Virtual Reality on Charitable Donations
Send us Fan Mail Join us in our latest podcast episode as we explore the innovative use of virtual reality (VR) technology in prosocial advertising with Da Qian from East China University of Science and Technology. I had the privilege to interview Da Qian about his research featured in the…
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The Hidden Power of Music in Advertising
Send us Fan Mail Join us in our latest podcast episode as we delve into the intriguing world of sonic branding and the implicit effects of music on visual scenes in advertising. We had the privilege to interview Daniel Müllensiefen from the University of London, co-author of the groundbreaking...
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Unlocking the Secrets of Sponsorship Retention
Send us Fan Mail Join us in our latest podcast episode as we dive deep into the fascinating world of sponsorship-linked marketing with the expert, Jonathan A. Jensen, from the University of North Carolina at Chapel Hill. I had the privilege to interview Jonathan about his new research featured in...
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Scent Strategies: Unleashing Implied Explosion in Perfume Ads
Send us Fan Mail New JAR Podcast with Junwei (Jerry) Yu We are excited to share that our latest podcast episode features Junwei (Jerry) Yu, co-author of the research article "The Effectiveness of Implied Explosion in Perfume Ads” that appears in the June 2024 issue of JAR. The article is...
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Green Advertising Insights: The Power of a Single Tip
Send us Fan Mail Explore the fascinating findings from the article "Why a Single Pro-Environmental Appeal Works to Promote Behavioral Change" by Matthew Pittman (University of Tennessee), Tyler Milfeld (Villanova University), and Kibum Youn (University of Tennessee), with Colin Campbell, Editor…
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About this show
This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next.
Hosted by
Journal of Advertising Research