All episodes

Better Early Than Late: The Timing of LGBT+ Brand Activism

JAR PODCAST: Inner Child Messaging, Perceived Authenticity, and Consumer Responses in Advertising

Human vs. AI influencer marketing on Instagram

How Small Talk and Co-Viewing with AI Companions Boost Advertising Effectiveness and Persuasion: Chat, Watch, and Buy

(How) Does the Number of Followers Impact the Success of Influencer Marketing? A Construal Level Perspective

Is Similarity in Advertising a Double-Edged Sword? The Role of AI-Generated Faces

Revisiting Direct Mail Effectiveness: Balancing Organizational Goals with Consumer Sustainability Concerns

Grit in Advertising: How a Promotion Focus Influences Consumer Variety-Seeking

The Impact of Ad Repetition on Viewer Attention in Connected and Linear Television

Advertising Professionals' Views on Advertising Seemingly Related to Offline Conversations

An Investigation of How and Why Organizations Enact Greenhushing

Consumer Responses to LGBTQ-Themed Advertising: What 20,000 YouTube Comments Reveal

When "Buy Less" Backfires: Green Demarketing and the Nongreen Consumer,

How Persuasive Is Personalized Advertising?

The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?

Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers

Fueling or Suppressing Brand Activism Backlash: How Message Type Differentially Influences Perceived Hypocrisy and Consumer Attitudes

Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Breakthrough

How Music Tempo Influences Consumer Preferences for Advertising with Different Regulatory Focuses

Do cultural cues make expensive products feel more appealing?

The Face of AI Endorsement — Human vs. Cartoon Avatars

How Life Transitions Shape Response to Ad Repetition

Why Do Viewers Sometimes Watch Skippable Ads?

Do Blurry Backgrounds Make Video Ads More Persuasive?

How Should Studios Split Ad Budgets Across Theatrical, Digital, and Streaming?

Harmony or Discord? GenAI and Human Creativity in Advertising

When “AI” in an Ad Helps… and When It Hurts

How Agencies and GenAI Actually Create Together

How Much Personalization Is Too Much in AI Ads?

The Ad Program Congruence Effect on TV Ad Viewing

When AI Doesn’t Sell Prada: Why AI-Generated Ads Backfire for Luxury Brands

Sponsorship Disclosure in Virtual Influencer Marketing—How Do Users Really Respond?

Targeting Couples—Are Dyad Exposures Greater Than One Plus One?

What Drives Advertisers Toward or Away From Immersive Virtual Spaces?

Does Sadness Sell? Understanding Emotional Appeals in Fundraising

Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective

That’s It! How Short Exclamations Boost the Effectiveness of Price Communications

An Examination of Digital Accessibility Within Social Media Platforms

How Is Influencer Follower Size Related to Brand Responses?

Virtual Reality Marketing: What Does It Mean to Have a 3D Experience?

Immersive Ads That Work: How Co-Creation Drives Engagement

The Power of Message Framing: Boosting Health Campaigns Through Strategic Advertising

How Positive and Negative Appeals Influence Donor Decisions

Bridging the Credibility Gap in Brand Activism

Why Less is More in Radio Advertising

The Impact of Virtual Reality on Charitable Donations

The Hidden Power of Music in Advertising

Unlocking the Secrets of Sponsorship Retention

Scent Strategies: Unleashing Implied Explosion in Perfume Ads

Green Advertising Insights: The Power of a Single Tip

Advertising and Company Value: Unpacking the Financial Impact

Can We Turn ASMR Experiences Into Advertising?

How Brand Managers Can Maximize Engagement with ASMR YouTube Content

Cheerios, Anyone? Age-of-Acquisition’s Not-So-Great Effects on Brand Recognition

Sex, Drugs and Hate Speech: Is My Brand Safe Near that Content?

Hey Fatso! Do Ads that Mock Customers Really Work?