All Episodes
Lunch Hour Legal Marketing — 202 episodes
Live! From the 2026 Lunch Hour Legal Marketing Summit
Evaluating AI for Law Firm Marketing – We Haven’t F#&%’ed with Scorpion for Ages
The Best of Office Hours
Outside the Box: A Bigfoot Costume and a $50 Million Bet
Should lawyers pause their ads for the mid-terms?
Grassroots Marketing the Earley Way: How This Attorney Punches Above His Weight in The Big City
Serving Up Super Summit FOMO
The LHLM Summit Is Coming. Here’s a Taste.
How To Spend $100K
Law Firm Finance for Dummies
AI Search Data Turns to the Dark Side
Conversations From ‘A Seat at the Table’: Inside the Private Equity Shift
What is AI Visibility, Anyway?
It Really Is Brand (Told You So!)
Butts, Not Bots
Don’t Be Weird About Sponsorships (Just Be Honest)
A Tale of Two Dashboards
By the Numbers: The Super Duper Data Edition
ABA TECHSHOW 2026 Recap: Our Favorite Conversations from the Floor
Is AI Search Optimization a Thing?
EClaudia Unleashed!
Mail Bag – You Asked, We Answered
Beets, Berries, and Better Paralegals
Olympic Lawyer on Competition, Law Firm Growth, and the Rule of Law
Help, My Law Firm Is Stuck! – Should I Expand Practice Areas or Locations?
The One Where Gyi and Conrad Rock the Boat
Local Love, Review Realities, and the Truth about Google’s PMax Campaigns
How Podcasting Can Change Your Business || LHLM Takeout
Conrad’s Crystal Ball V: Lawyer Marketing Predictions for 2026
Roasting Buckeyes || If You Screw Up the Honeymoon, You’re Headed for Divorce
Why Authenticity Builds Better Client Connections || LHLM Takeout
Know Your Enemy—Or Your Competitors, At Least!
The Truth About Marketing Attribution || LHLM Takeout
Don’t Get Duped: How to Spot BS Marketing Metrics
Stuff You NEED to Know to Rank in Local Search with Darren Shaw
Not All Leads Are Created Equal
Live! From LHLM Summit 2025
r/LHLM: Reddit Feeds the AI MACHINE
Lunchtime Hors D'oeuvres || Salacious Scorpion Speculations
Tasty Tactical Tidbits || Don’t Call It a Rebrand
Clio’s All-In with Scorpion – Who Gets Stung?
Are You Thinking Long Term? – Empowering Your People & Building Legacy
How to Rank with Google AI Mode
Big Money — Who Owns the Future of Law?
Lunch Hour Legal Marketing | Official Trailer
Stand Up to Stand Out
What’s In a Brand?
EUltimate LinkedIn Guide for Lawyers
When to DIY & When to Call in the Pros — Mailbag Edition
Ranking Your Local Competitors – Hot or Not?
BREAKING: Google Expands Use of Local Service Ad Data
Show Me the Clients! — Holding Your Marketing Accountable
Marketing in the Age of AI — Lawyerist Invasion!
Is Your Law Firm Marketing Actually Working?
Is Your Law Firm Marketing Actually Working?
How Law Firms Use Google Ads to Poach Your Leads
Meh, Links — Busting Link Building Myths for SEO
Lawyer Marketing Nightmares: Dirty Tricks, Ponzi Schemes & Backstabbing
TV Ads or Digital? The Champion Lawyer Uses Both
Conrad’s Crystal Ball IV | Lawyer Marketing Predictions for 2025
Law Firm Marketing — How Much Should Your Associates Be Doing?
Dial M for Mystery Shopper – Sponsored by CallRail
The Ultimate Gift Guide for Lawyers (2024)
Lawyer Website Roasted
Game Changing Insights for Brand Building Success
Ring, Ring! What to Expect When You Call Up a Marketing Agency
SHOCKING Insights from Clio’s 2024 Legal Trends Report
Diary of an In-House Marketing Director
Are You Wasting Money on Legal Directories?
EHELP! My Marketing Agency Was Acquired — What You NEED To Know
EThe LHLM Q&A Extravaganza — LIVE! From LEX Summit 2024
Local SEO 2024: How to Rank AND Expand Your Law Firm
Does My Website Suck? | Law Firm Website Teardown
Google’s Search Monopoly in Jeopardy: This New Antitrust Ruling Changes Everything
How does Google know who you are? | Authorship v. Expertise
How To Do Social Media Marketing the Right Way
How Much Marketing Is Enough? – Legal Marketers Explain
Google’s Algorithm EXPOSED – What Matters and What Doesn’t
10 ESSENTIAL Digital Marketing Tools for Lawyers (MUST HAVE!)
Google Local Service Ads: To Brand or Not to Brand?
Brand Conquesting: Dirty and Underhanded? || How would you spend $5000?
My CRM is Bigger Than Yours || Quarter 1, Done
EThe Lawyer’s Guide to Conversions || Listener LSA Queries
Bull$#!% You Hear at Legal Conferences || What Are You Reading?
Extra, Extra! Break Free from the Billable Hour
What’s Your Best Cost Per Acquisition? || Drafting Your Marketing Dream Team: Round 4
Law Firm Marketing Mastery in 30 Minutes—GUARANTEED! || r/HiddenGems
Diverse Marketing || 30 Days In
Conrad’s Crystal Ball: The Re-Re-Return — Sponsored by CallRail
Mindful Gifting || Resolutions Past and Future
Bad Math - Undercapitalization || Riches in the Niches?
The Rising Costs of Google Ads || Traffic for Traffic’s Sake?
LinkedInGPT || Red Flags for Firing Your Agency
The Anatomy of an Annual Plan || Top KPIs for Law Firm Growth
You Asked, We Answered || A Line in the SPAM
5 Fresh Takeaways from Clio’s Legal Trends Report || The Case Against ROI
LHLM 101: Targeting in Marketing || Geotargeting Misadventures
The Good, The Bad, and The Ugly of Lawyer Billboards || Performance & Brand—Hand in Hand
Want to Win at SEO? Delete Your Content || Drafting Your Marketing Dream Team: Round 3
Bull$&*! Marketing & the Goobers Who Buy It || How Super are Super Lawyers?
The Mad Proliferation of Lawyer Coaching || Lawyer Has Gas… and He’s Giving It to You
Playing With the Social Media Algorithm || Drafting Your Marketing Dream Team: Round 2
The Frequently and Rarely Asked Questions of Legal Marketing
How Much Time Should You Spend on Your Marketing? || Drafting Your Marketing Dream Team: Round 1
Google’s SGE — Search Will Never Be the Same || Listener Mailbag and All That Jazz
The Blog is Dead, Long Live the Blog || Five Things NOT to do with ChatGPT
The Ethics of Fake Google Reviews || The 100 Local Business Review Challenge
5 Ways To Make Your Google Profile Pop || Is Your Chat Service Selling Your Leads?
ELegal Marketing MADNESS: The Sweet 16 of Marketing Tactics
Dispatches from ABA TechShow: Authentic Branding || Why Invest in Marketing?
ABA Techshow 2023 Preview || Google Ads: Too Expensive?
Maximizing Your Marketing Mix || SEO-Optimization is Killing Your Content
EChatGPT for SEO: Trap or Treasure? || CallRail’s 2023 Marketing Outlook Report
EConrad’s Crystal Ball: The Re-Return || Marketing Resolutions for 2023
The 12 Days of Legal Marketing: The Musical!
ChatGPT and Deep Fake Marketing || Congratulations, Your Law Firm is Now a Media Company
Working From Home Or Living At Work? || Why No One Likes Your Law Firm
Data that Makes Dashboards Dazzle || Lawyers, Your Clients Want Flat Fees
Clio Enters the World of Websites (and SEO) || Are Lawyers Like Spam and Ramen?
What’s the Plan, Stan? || Marketing Metrics Power Rankings
ESales Velocity: Be Quick or Be Dead || Metrics, Who Needs ‘em?
What’s That Shiny New Marketing Toy You’ve Got There? || Google’s Out Of Home Ads
You’re F#¢%ing Up LinkedIn || How To Do LinkedIn Right
EHubspot: Top Marketing Trends You Need to Know in 2022 || Wait, Google Wants What Now?
EIs Link Building Worth It Anymore? || Top 10 Link Building Tips
Viral Customer Service || What Does Dobbs Have To Do With Law Firm Marketing?
Your Law Firm’s Intake Needs You || Legal Marketing LARPing: Level Up Your SEO
SEO: It’ll Be a Minute, or Will It? || How to Get 28,529 Five-Star Reviews
How Not To Use TikTok For Your Law Firm || 5 Tips to Increase Referrals
Supercharge Conversions with Text || Google Performance Max
What Is Dark Social and Why It Matters
Marketing Attribution: Follow the Data or Trust Your Gut?
EUkraine, SEO Debate Club, and Questions from Techshow!
ABA TECHSHOW 2022: Solo and Small Firms in the Driver’s Seat
Lawyers’ Super Bowl Advertising Playbook
LHLM 101: Customer Relationship Management (CRM)
Online Legal Directories, Worth Your Time (And Dough)?
Conrad’s Crystal Ball Returns!
Firm Planning and A Year In Review
Dean Goldman Round 2: Section 230, Keyword Bidding, Reviews, and … Emojis?
ESection 230 and Google My Business
Solos v. Google: The Struggle Is Real
Special Bonus Episode: The Award Industry and the Constraints for Legal Marketing
Top Ten Tales of Marketing Terror
“Fascinating Stuff, This Pricing” (Can We Talk About It?)
Hello, Erin Levine of Hello Divorce!
LHLM 101: Positioning vs. Branding
Competing Against the Walmart of Legal
Bad Reviews and the Marketing Vacuum
Being Tangibly Awesome & Other Ways to Get Referrals
LHLM 101: Pay-Per-Click
Pricing to Get Hired: Bridging the Gap Between Lawyers & Clients
Bedlam Breakdown: Tactical Takeaways
Turning Around a One-Star Review
Top 5 Metrics For Your Law Firm
Conversion Confusion Cleared Up
7 Juicy Marketing Tips ala Techshow
The First Annual LHLM-ys: And the Winner Is
The Marketing Crystal Ball Says...
Demystifying UTM and its 'Automagical' Powers
EF.O.P.s and Fundamentals
Marketer vs. Marketer
Oh Dear: Terrible Rejection Letters & the Bad Ratings that Follow
EGoogle Just Ruined Everything, Debunking SEO Bull****, & Let’s Rebrand!
EControversy, Link Building, & Google’s Changing Clickbait Policies
Tactical Marketing — Smart Spending for Better ROI
ENew Beginnings
EMarketing in the Age of COVID-19
Understanding Your Metrics with firmTRAK’s Rich Marvel
Level Up Your Marketing with Wendy Witt
Why Her and Not Me? – How You Can Be the Attorney Reporters Call
Branded Phone Numbers — Does Your Firm Need One?
Marketing Automation: A Primer for Lawyers on Smarter, Simpler Marketing
Bring Your Human to Work with You: Using Your Strengths to Grow Your Business
Lunch Hour Legal Marketing: Mailbag Edition!
Social Media Marketing: Strategy Tips for Law Firms
How AI Helps Lawyers Do Their Best Work
Your Clients are Humans, Be One Too
PR Guidebook for Lawyers: Best Practices for Boosting Your Firm’s Reputation
Optimizing SEO with Schema Markup
Review Fraud: Exposing Lawyers who Mislead Consumers
Jordan Harbinger’s Networking Playbook for Lawyers
Digital Marketing: Content is King
Pro Tips on Personal Branding from Dr. Natalia
Rand Fishkin’s Guide to Business for Lawyers
The Power of Real-Life Connections
Demystifying Legal Technology Trends
On the Right Track: Test, Analyze, and Track Your Campaigns
Spotlighting Your “Whys” in Your Digital Marketing Strategy
Introducing the New Lunch Hour Legal Marketing
The Expertise Effect: How Getting Narrow Can Grow Your Practice
Three Marketing Tools Small Law Firms Can’t Live Without
The Dollars and Sense of Legal Marketing
Internet Marketing: Establishing a Powerful Online Presence
Transform Your Law Firm’s Blog into a Profitable eBook: A Step-by-Step Guide
Law Firm Digital Marketing Trends for 2015-2016
Summer of Lunch Part 4: Legal Blogging Tips from Kevin O’Keefe
The Summer of Lunch Part 3: What Exactly Is The Purpose of Social Media?
The Summer of Lunch Part 2: Authentic Legal Marketing in the Digital Age
The Summer of Lunch Part 1: Law Firm Marketing That Works!
The 21st Century Lawyer: Utilizing Technology Competency as a Marketing Tool
Paperless Lawyering: What It Really Is, and the Nuts and Bolts of How It Works