Ortho Marketing Live cover art

All Episodes

Ortho Marketing Live — 188 episodes

#
Title
1

OM Ep. 187- The Truth About Orthodontic Pricing: Fees, Value & Handling Price Objections

2

OM Ep. 186- The Hidden Problems Inside Orthodontic Practices No One Is Talking About

3

OM Ep. 185- Why Most Orthodontic Practices Fail with Marketing Agencies (And How to Fix It) with John Iuzzini

4

OM Ep. 184- The Future of Orthodontics: AI-Driven Custom Braces and the Rise of Fully Digital Treatment with Mehdi Peikar

5

OM. Ep 183- How to Increase Orthodontic Case Acceptance in 2026: Conversion Tips for Treatment Coordinators & Practice Owners

6

OM. Ep 182- The Peak Orthodontic Practice: KPIs, Marketing & Growth Strategies with Mike Gusching

7

OM Ep. 181- Beyond the Hype: Turning AI Into Your Unfair Advantage

8

OM Ep. 180- Dental Practice Legal Compliance: Essential Advice from a Dental Attorney

9

OM Ep. 179- From Acquisition to Acceleration: Marketing Strategies for Growing Dental Practices

10

OM Ep. 178- Are You Undercharging? How Pricing Strategy Impacts Your Bottom Line with Carl Stoddard

11

OM Ep. 177- From Chaos to Control: How Dental Practices Benefit from Virtual Assistants

12

OM Ep. 176- Programmatic Ads Uncovered: How Automation is Changing Digital Advertising

13

OM Ep. 175- No Weak Links: Team Accountability in Patient Experience

14

OM Ep. 174- The Future of Clear Aligners in Orthodontics with John Nabors of FirstClass Aligners

15

OM Ep. 173- The Essential Guide to Insurance & Growth with Cathy and Samantha Konner

16

OM Ep. 172- Streamlining Orthodontic Practices with Virtual Assistants

17

OM Ep. 171- From Efficiency to Expansion: Adding Orthodontics to a Streamlined Practice with Dr. Amanda Wilson

18

OM Ep. 170- Adapt and Thrive: Strategies to Attract More Patients and Respond Faster

19

OM Ep. 169-How to Differentiate Your Practice In New Patient Consults with Shelley Bostrom

20

OM Ep. 168- Patient Reactivations Using Retainers with Blair Feldman

21

OM Ep. 167- Speed to Lead: The Importance of Answering Your Phone The Right Way

22

OM Ep. 166- Secrets to Marketing Success with Shelley Bostrom

23

OM Ep. 165- A Clear Choice: Integrating Aligners for Practice Growth and Patient Satisfaction with Stephane Reinhardt

24

OM Ep. 164- How to Hire in 2024 with Allison Norris

25

OM Ep. 163- Changing Orthodontics and Boosting Appointments with Synapse

26

OM Ep. 162- Transforming Lives One Smile at a Time with Smiles Change Lives

27

OM Ep. 161- Bracing for Impact: Dentistry's Battle Against Embezzlement

28

OM Ep. 160- Q&A with Shelley Bostrom of Align My Practice

29

OM Ep. 159- Inside the Mind of an Orthodontic Marketing Expert: Marketing Secrets Unveiled

30

OM Ep. 158- Improving Orthodontic Efficiencies with EasyRx

31

OM Ep. 157- Navigating Ortho Opportunities in the APAC Market with Paul Capodanno

32

OM Ep. 156- New Technology Partner Opportunity for your Aligners with Smile Genius Dental

33

OM Ep. 155- Upending the Aligner Market with OrthoSnap

34

OM Ep. 154- Changing the Scope of Your Practice with Nick Greenfield, CEO of Candid

35

OM Ep. 153- How to Fix No Shows with Oliver Gelles, CMO of OrthoFi

36

OM Ep. 152- Setting Up Your Practice for Success with Stephanie Peterson, Dir of Operations at Novel Orthodontics

37

OM Ep. 151- The Business Side of Orthodontics: Current State of Affairs and Keys to Success Moving Forward

38

OM Ep. 150- The Importance of Data and your Practice Growth with Kent Miller- CEO of Dentagraphics

39

OM Ep. 149- How AI Can Change Your Practice with Suzanne Wilson CMO of Dental Monitoring

40

OM Ep. 148- How AI and Polymers are changing the Orthodontic World with Ren Menon, CEO of OrthoFX

41

OM Ep. 147- What's Your Plan? A Strong Post Orthodontic Plan is an Easy and Profitable Way to Grow Your Practice

42

OM Ep. 146- Unleashing Creativity, Boosting Patient Compliance and Communication

43

OM Ep. 145: 4 Tips For Your Treatment Coordinator To Get More Starts

44

OM Ep. 143: Interview with Light Force CEO- Alfred Griffin

45

OM Ep. 142: 3 Things That Can Change Your Practice Today

46

OM Ep. 141: The Importance Of Utilizing Time and Listening To Take Your Practice To New Heights

47

OM Ep. 140: The Latest In Digital Workflow with KL Owen Founder

48

OM Ep. 139: Three Tips & Trends to Maximize Your Success in 2023!

49

OM Ep. 138: 4 Tips on How Your Staff Can Help Increase Your New Patient Flow

50

OM Ep. 137: 3 Tips on Transforming Your Treatment Coordinator Into a Rockstar

51

OM Ep. 136: Guaranteed New Patients in 2023 w/ TX Converter

52

OM Ep. 135: Leads Management and Follow-Up Success feat. Tyler Loveall, Founder of OrthoPatients

53

OM Ep. 134: Are You Missing Out On $100,000+ With The Wrong Follow-Up Process? With Eric Romingquet of Tx Converter

54

OM Ep. 133: 3 Tips On Community Outreach For Your Practice with Cameron Gee, Sr. Account Manager

55

OM Ep. 132: Building Your Practice Dream Team Part 3 - The X & O's of Practice Marketing

56

OM Ep. 131: Building Your Practice Dream Team Part 2 - Drafting A Winning Team

57

OM Ep. 130: Building Your Practice Dream Team Part 1 - Creating Core Team Values

58

OM Ep. 129: AAO Podcast With Michelle Shimmin

59

OM Ep. 128: AAO Podcast With Dental Monitoring

60

OM Ep. 127: 4 Marketing Tips For Your Practice

61

OM Ep. 126: Community Outreach Strategies For 2022

62

OM Ep. 125: Virtual Consults and TeleDentistry Is Here To Stay With Greg Pellegrom, CEO of SmileSnap

63

OM Ep. 124: Life As A Navy Orthodontist With Corinne Devin- Orthodontist, US Navy Commander, Speaker, and International Ms. 2020

64

OM Ep. 123: Choosing The Right Practice Management Software For Your Practice With Cloud 9 Software

65

OM Ep. 122: 2022 Social Media Tips with Instagram Expert Allison Lacoursiere

66

OM Ep. 121: 3 Staff Hiring Strategies for Your Practice in 2022 With Keith McLachlan, President of Dental Team Finder

67

OM Ep. 120: Remote Monitoring- Everything You Need To Know With Grin CEO, Adam Schulhof

68

OM Ep. 119: 3 Things A New Practice Can Do To Stand Out with Jill Allen

69

OM Ep. 118: How To Use Instagram For Your Practice Series: Part 2

70

OM Ep. 117: Three Things To Look For In A Marketing Agency

71

OM Ep. 116: How To Use Instagram For Your Practice Series: Part 1

72

OM Ep. 115: Making Sense Of Your Bottom Line With Stephen Nance, VP of DrillDown Solution

73

OM Ep. 114: Smiles Change Lives with Directors Alexis Barclay and Melanie Johnston

74

OM Ep. 113: How to Get More Reviews Using Social Media with Shawn Hill at NiceJob

75

OM Ep. 112: How to Become a Clear Aligner Leader with Allison Lacoursiere

76

OM Ep. 111: 3 Marketing Tips To Get Your Practice Ready For Back-To-School

77

OM Ep. 110: Interview with NexHealth CEO, Al Uddin: How To Be More Efficient and Get More Appointments For Your Practice

78

OM Ep. 109: Interview with Dr. Chris Cetta-Ortho Trends and His Entrepreneur Journey

79

OM Ep. 108: Insights Into Buying and Selling Your Practice with Dr. Mike Karol of US Dental Practices

80

OM Ep. 107: Converting Follow Ups Into More Patients with Eric Romingquet, CEO of TxConverter

81

OM Ep. 106: Interview with Dr. Corinne Devin- Orthodontist, US Navy Commander, Speaker and International Ms. 2020

82

OM Ep. 105: 4 Things to Consider When Hiring with Michelle Shimmin- Orthodontic Consultant

83

OM Ep. 104: Managing Your Staff Dynamics and Motivation with Dental Consultant Jocelyn Greenky

84

OM Ep. 103: 4 Challenges Orthodontists Are Facing Today With Consultant Michelle Shimmin

85

OM Ep. 102: Dental Office Construction Trends Post Pandemic: A Conversation with Beylin Builders, CEO, Simon Beylin

86

OM Ep. 101: Talking TikTok with Dr. Eric Gibbs

87

OM Ep. 100: Interview with Jocelyn Greenky- Staff Management and How to Reduce Your Headaches

88

OM Ep. 99: Virtual Consultations with Greg Pellegrom CEO of SmileSnap

89

OM Ep. 98: Trends to Take Your Business/Practice to the Next Level

90

OM Ep. 97: Orthodontic And Dental Trends For 2021

91

OM Ep. 96: Planning Your Marketing Strategy To Adapt

92

OM Ep. 95: Big Issue Practices are Facing Today with Jill Allen

93

OM Ep. 94: Interview with Dr. Leslie Pitner

94

OM Ep. 93: Dean's Invisalign Journey- Invisalign For Adults

95

OM Ep. 92: Marketing Trends You Must Know Today

96

OM Ep. 91: Apple Maps Ratings: How Will They Impact Your Practice?

97

OM Ep. 90: 4 Reasons Your Website Is Scaring Away Patients

98

OM Ep. 89: Why You Should Work With An Agency

99

OM Ep. 88: How to Deal with Negative Reviews

100

OM Ep. 87: The 6 Ingredients To Your Marketing Recipe

101

OM Ep. 86: 8 Important Things Your Website Should Have Now

102

OM Ep. 85: Social Media and Back to School- Do's and Dont's

103

OM Ep 84: Why Call Tracking is Your Best Source of Lead Data

104

OM Ep 83: What Goes Into an Advertising Campaign in 2020

105

OM Ep 82: Why NOW is the Time to Bump Up Ad Spending!

106

OM Ep 81: Three Tips for Facebook Ads for 2020

107

OM Ep 80: What Goes into a Winning Social Post

108

OM Ep 79: Steps to Protect Your Orthodontic Practice Website from Hackers

109

OM Ep 78- 3 Key Social Media Posts Your Patients Want To See

110

OM Ep 77: Facebook Advertising Tips for Orthodontists

111

OM Ep 76: Your Marketing Message- Do's and Don'ts For Orthodontists in The New Normal

112

OM Ep 75: Virtual Orthodontics with Brooke McIntyre of SmileSnap

113

OM Ep 74: Social Media Tips For Orthodontists In The New Normal

114

OM Ep 73: Back to the new normal with guest Dr. Barry Glaser

115

OM Ep 72: Redefining The Patient Experience

116

OM Ep 71: Interview with Jill Allen, Orthodontic Consultant- What Should an Orthodontist Do During & Post COVID

117

OM Ep 70: Interview with Joe Hogan, President and CEO of Align Technology

118

OM Ep: 69- Marketing Tips for Orthodontists During COVID19

119

OM Ep: 68- Interview with Dr. Anthony Bonavoglia- Founder of Start A loo

120

OM Episode 67: Employee-Benefits-and-Covid19-What-Are-Your-Options

121

OM Ep 66: Social Media Marketing Tips

122

OM Ep. 65- Networking with Chuck Newman

123

OM Ep. 64- Facebook Advertising with Scott Hashisaki

124

OM Ep 63- Digital Ad Retargeting with Todd Cruikshank

125

Ep 62: Minding Your Media with Scott Hashisaki-Part 2

126

OM Ep. 61: Interview With Digital Marketing Pioneer, Scott Hashisaki

127

OM Ep. 60: Scott Rouse, the Body Language Mentor

128

OM Ep. 59: Discussing the Importance of Employee Benefits and Insurance With Charles Newman

129

OM Ep. 58: Let's Talk Orthodontics with Dr. Marc Holt

130

OM Ep. 57: Reading A Google Search Engine Page

131

OM Ep. 56: Instagram Removes Likes?

132

OM Ep 55: Business Consultant and Coach, Jocelyn Greenky Discusses Business Growth and Employee Relationships/Retention

133

OM Ep. 54: 4 Hot Tips For Marketing Your Practice in 2019

134

OM Ep 53: Interview with orthodontist and speaker Dr. Scott Frey

135

OM Ep: 52 Interview world renowned orthodontist Dr. Jonathan Nicozisis

136

OM Ep: 51 Interview with Orthodontist Dr. Drew Ferris of Santa Barbara

137

OM Ep: 50 Interview with Dr. Dovi Pero of Prero Orthodontics in Beverly Hills - Part 2

138

OM Ep: 49: Interview with Dr. Dovi Prero of Pero Orthodontics in Beverly Hills - Part 1

139

OM EP. 48: The Importance of Tracking

140

OM Ep. 47: Importance of having accessible information

141

OM Ep. 46: Why you should invest in a marketing plan.

142

OM Ep. 45: The Power of Hashtags

143

OM Ep. 44: Using Google Ads For Your Practice

144

OM Ep 43 Big social media shifts for 2019.

145

OM Ep 42: How was 2018 for your practice

146

OM Ep. 41: How Important is Being Transparent

147

OM Ep. 40: Social Media with Ismy Peña

148

OM Ep. 39: Social Media and your business with John Iuzzini

149

OM Ep 38: How do you reach new patients in surrounding towns

150

OM Ep.37: Three things to do now to get more patients

151

OM Ep. 36: 6 Steps For Planning Your Marketing Future

152

OM Ep. 35: 11 Tips to Market Your Ortho Practice

153

OM Ep. 34: Advertising Your Practice on Social Media

154

OM Ep. 33: Why You Need to Use Videos on Your Website

155

OM Ep. 32: Partnering With Other Local Businesses

156

OM Ep. 33: Advertising Your Practice on Facebook

157

OM Ep. 32: Internal Marketing - The Follow Through

158

OM Ep. 31: Marketing Strategies to Take Your Practice to the Next Level

159

OM Ep. 30: Is Your Website Optimized for Google

160

OM Ep. 29: How is Your Website Working for Your Practice

161

OM Ep. 28: Branding and Positioning

162

OM Ep. 27: How to Manage Prospective Patients

163

OM Ep. 26: Internal Marketing Tips

164

OM Ep. 25: Reviews and social media with Brett Dalton

165

OM Ep. 24: Building the Overall Brand of Your Practice

166

OM Ep. 23: Baseball and Orthodontic Marketing

167

OM Ep. 22: Internal Marketing and Getting More Referrals for your Orthodontic Practice

168

OM Ep. 21: Ortho Tips On Using Instagram For Your Practice

169

OM Ep. 20: How Your Staff Can Help You Become A Bigger Invisalign Practice

170

OM Ep. 19: Email Marketing For Your Practice To Get More Invisalign Starts

171

OM Ep. 18: 4 Tips For A Marketing Plan For Your Practice

172

OM Ep. 17: How Your Staff Can Help You Become A Bigger Invisalign Practice

173

OM Ep. 16: 11 Marketing Tips To Market Your Ortho Practice

174

OM Ep. 15: How To Take Your Invisalign Status To The Next Level

175

OM Ep. 14: 2017 Year In Review Part 2

176

OM Ep. 13: 2017 Year In Review Part 1

177

OM Ep. 12: Dr Glaser on Aligner Insider and Digital Marketing

178

OM Ep. 11: Glaser Book Discussion Part 2

179

OM Ep. 10: Glaser Book Discussion

180

OM Ep. 9: Glaser Orthodontics

181

OM Ep. 8: Aligner Insider

182

OM Ep. 7: Website Design

183

OM Ep. 6: SEO for Dummies

184

OM Ep. 5: Social Social Social

185

OM Ep. 4: Website content issues

186

OM Ep. 3: Email marketing basics for better open rates

187

OM Ep. 2: Roundtable discussion on the various Social media platforms

188

OM Ep. 1: 6 key elements of a business blog