All Episodes
PPC Live The Podcast - The F*ck ups that led to Triumphs — 358 episodes
EP363 - The Campaign Looked Perfect — Until It Didn’t ft Veronika Höller
EP362 - From Keyword Chaos to PPC Comeback ft Cathryn Stormont
EP361 - Why Great Campaigns Fail Behind the Scenes ft Peter Bowen
EP360 - Clean Doesn't Always Mean Better ft Charlotte Osborne
EP359 - Misreported ROAS, Account Structure Chaos & AI Mistakes ft Maddie Lightening
EP358 - Quick Wins, Quick Mess ft Hannah Zora Strong
EP357 - Schedule It or Regret It ft Chloe Stockton
EP356 - From Costly Mistake to Competitive Advantage ft Heidi Sturrock
EP355 - Sneaky Google Ads Settings & Tanked Campaigns ft Chloe Varnfield
EP354 - The Leads Were There… So What Went Wrong? ft Danny Gavin
EP353 - When Automation Took Over: How Opteo Rethought PPC
EP352 - When Losing Big Is Winning Bigger ft. Emina Demiri
EP351 - When ‘I Don’t Know’ Isn’t Enough ft Andrea Cruz
EP350 - Broken Pixels, Calm Leaders, and the PPC Comeback ft Amanda Farley
EP349 - Why Client Fit Matters More Than Growth ft Kirk Williams
EP348 - The URL Mistake That Killed Black Friday ft Nick Handley
EP347 - The PPC Decision That Cost More Than Performance ft Amy Hebdon
EP346 Getting Fired, Getting Better: A PPC Redemption Story ft Anthony Higman
EP345 - The PPC Restructure That Tanked Performance ft Nadia Mursal
EP344 - When Location Targeting Goes Rogue ft Sophie Fell
EP343 - When Consent Mode Kills Conversions ft Nils Rooijmans
EP342 - 10K Down the Drain ft Boris Beceric
EP341 - The £15,000 Landing Page Mistake ft Dale Olorenshaw
EP340 - How Ignoring Red Flags Cost Us ft Chris Ridley
EP339 - Fired from My First PPC Job ft Jack Hepp
EP338 - Account Structures & PMax Fails ft Susan Yen
EP337 - Black Friday Blackout: When Ad Schedules Go Wrong ft. Ayisha Yousef
EP336 - When Best Practices Backfire ft Aashna Makin
EP335 - I Accidentally Spent a Client's Entire Year Budget in One Week ft Inderpaul Rai
EP334 - Blog Blunders and Ad Copy Chaos ft Adrienne Shavers
EP333 - When PMAX Campaigns Go Zombie ft Dave Alexander
EP332 - When Wrong Conversion Goals Led to Right Insights ft Reva Minkoff
EP331 - From Viral Tweet to Google's Watchlist ft Aaron Levy
EP330 - How a £2K mistake made me a better PPC Manager ft. Matt Shenton
EP329 - The £30K Mistake: When Too Many Leads Became a Problem ft Gareth Westhead
EP328 - The Location Targeting Error That Strengthened Client Relations ft Elisabetta Nicoli
EP327 - How a Blog Post Got Me Banned by Facebook — and Why I Don’t Regret It ft Sarah Sal
EP326 - Clients We Should’ve Fired Sooner ft Sarah Stemen
EP325 - Turning a 40% ROAS Mistake into Opportunity ft Kate Luke
EP324 - The £20K Overspend: How Integrity Saved My Career ft Serge Nguele
EP323 - The Double-Edged Sword of Building Your Brand ft Dii Pooler
EP322 - When Client Transparency Goes Wrong in PPC ft. Susan Richards-Benson
EP321 - How Holiday Traffic Destroyed My Client's Lead Generation ft Peter Guba
EP320 - From $300K Mistakes to Management Gold ft Greg Finn
EP319 - Why Red Flags Matter in Client Selection ft Kat Sale
EP318 - The £50 Bid Disaster ft Chris Nightingale
EP317 - How a $50,000 Mistake Became a Learning Opportunity ft Navah Hopkins
EP316 - When Good Clients Go Bad ft Jyll Saskin Gales
EP315 - Evolving with Paid Search with Ameet Khabra
EP314 - Lead Gen & PMax Campaigns with Boris Beceric
EP313 - AI Client Side with Helen Dooner
EP312 - Account Structure and AI with Chris Ridley
EP311 - PPC & AI with Matt Beswick
EP310 - Finding Leads & Building Your Brand in Today’s Social Landscape
EP309 - What now? Navigating ad platforms decisions
EP308 - Doing Research in PPC
EP307 - 2025 PPC predictions
EP306 - BFCM How did it go?/Holiday wishlist
EP305 - Stopping Wasted Spend
EP304 - Ethics in PPC
EP303 - PPC Horror Stories
EP302 - PPC in Q4 2024
EP301 - AI Content in PPC
EP300 - Keeping Up To Date When Client-side with Brooke Osmundson
EP299 - PPC Workload
EP298 - Advertising This Fall
EP297 - Controversial or Unpopular PPC Opinions
EP296 - Is PPC As We Know It Dying
EP295 - Strategic & Tactical Biases in PPC
EP294 - Google Reporting Glitch + Google is a monopoly ruling
EP293 - PPC and Search News from Last Week
EP292 - Handling Being Micromanaged in PPC
EP291 - Getting KPIs Right
EP290 - Bidding on Brand Terms
EP289 - Trust in Ad Platforms
EP288 - Google Pausing Low Activity Keywords
EP287 - Maximizing the Post Click Experience
EP286 - Explaining Confusing & Confounding Things in PPC
EP285 - The Moving Goal Posts of Google Ads in 2024
EP284 - GA4 Q&A with Brie Anderson
EP283 - We Need More Sales Leads Right Now
EP282 - Navigating Ever Advancing Automation in PPC
EP281 - Telling Clients Hard Truths
EP280 - Reimagining PPC
EP279 - Vetting Potential Clients
EP278 - Burnout & When You Just Don’t Enjoy PPC
EP277 - PPC Freelancing & Consulting
EP276 - PPC Testing in 2024
EP275 - What's On Our Mind This Week?
EP274 - Ginny Marvin Q&A
EP273 - PPC holiday Wishlist
EP272 - Solving Common PPC Issues
EP271 - Post Black Friday Weekend Review
EP270 - Best Strategies for Holiday Season
EP269 - Whats Hapenning in PPC
EP268 - Performance Max & Demand Gen in Google Ads
EP267 - Keeping Costs Under Control in Today’s Increasingly Automated PPC World
EP266 - Capturing Attention In A Crowded World
EP265 - Google Automation vs Human Automation - Why We Still Need To Be Involved
EP264 - Are You Ready for Q4?
EP263 - PPC Myth Busting
EP262 - Red Flags & Problem Clients
EP261 - Beyond Google & Facebook - Finding Success on Other Platforms
EP260 - The Business of PPC
EP259 - Adventures in Conversion Tracking in 2023
EP258 - GA4
EP257 - Preparing for the Shift in PPC - Tracking, Targeting & Attribution
EP256 - Are Tech Companies Out of Touch with What People Actually Want?
EP255 - GML Q&A with Ginny Marvin
EP254 - PPC Pitfalls
EP253 - The Future of Search & PPC
EP252 - Targeting Ads in Today’s Ever Changing Environment
EP251 - When Platforms Meltdown
EP250 - AI - Helpful or Headache in PPC
EP249 - What to do When Ad Performance Is Struggling
EP248 - Testing the New Broad Match in Google Ads
EP247 - Creating Ad Creative That Drives Conversions.
EP246 - Staying Ahead of the Curve in PPC in 2023
EP245 - Wrangling Google Ads Performance Max
EP244 - GA4 - Figure It Out or Find An Alternative
EP243 - Coping with Diminishing Data
EP242 - Finding YOUR PPC Path
EP241 - Making The PPC Industry Better in 2023
EP240 - What's On Your Mind in PPC?
EP239 - Platform Layoffs & PPC
EP238 - AI & PPC
EP237 - Brand Safety in PPC
EP236 - Q5 - What Did We See and Learn
EP235 - PPC Holiday Wish List
EP234 - Raising Your Rates - How, When & Why
EP233 - Achieving a More Holistic Approach To Your PPC Marketing Efforts
EP232 - Q5 Paid Social Tactics to Successfully Wrap the Year
EP231 - What We are thankful for in PPC
EP230 - Managing PPC When Tech is Melting Down
EP229 - Ecom, DTC, retail, BFCM + more.
EP228 - Programmatic Advertising
EP227 - Meta & TikTok Ads
EP226 - Competition - How to Analyze It & Thrive in PPC
EP225 - Google's Search On 22 Announcements & What It Means for PPC”
EP224 - Planning & Research in Today’s PPC
EP223 - How to Talk PPC with Non PPC People
EP222 - Taking the Frenzy out of PPC
EP221 - Managing PPC in Unsettled Economic times
EP220 - What Metrics Matter in PPC in 2022?
EP219 - PPC for Lead Gen, What is working, What is not working
EP218 - Google Analytics 4 - Dealing with the Inevitable
EP217 - It's Not You, It's Google Ads
EP216 - Things I Wish I Knew When I Started in PPC
EP215 - PPC Myths and Misconceptions
EP214 - What's on our mind in PPC
EP213 - Beyond The Click - Leaning into CRO for PPC
EP212 - The Value of PPC in 2022
EP211 - Sunset of ETA & RSA Only Era
EP210 - Client And Account Onboarding
EP209 - Managing Expectations in This New Age of PPC
EP208 - B2B in PPC 2022
EP207 - Google Marketing Live 2022 with Ginny Marvin
EP206 - Google Marketing Live 2022
EP205 - Breaking Into PPC Speaking
EP204 - Messy Match Types & Account Structures
EP203 - LinkedIn Advertising in 2022
EP202 - Managing PPC in Tough times
EP201 - Getting Hired in PPC
EP200 - All About PPC Audits
EP199 - Preparing for Google Analytics 4 (GA4)
EP198 - PPC + SEO - Better Together
EP197 - Brand Safety in PPC
EP196 - Leadership and Community in PPC
EP195 - Getting the Most Out of Microsoft Advertising in 2022
EP194 - How Best To Use Data in PPC with Sonika Chandra
EP193 - PPC Career Paths
EP192 - Performance Max with Ginny Marvin (Google Ads Liaison)
EP191 - Frederick Vallaey's Unlevel the Playing Field
EP190 - What If Most PPC Data Went Away?
EP189 - Digital Advertising & Privacy - Can They Coexist
EP188 - What To Expect From Google Ads in 2022
EP187 - Ad Targeting and Figuring Out Who/What to Target with Tiffany Shears (PPC Manager)
EP186 - PPC Yikes Moments
EP167 - Staying Current with Evolution of Events
EP1 - Ad Copies & Ad Extensions
EP185 - The Year in PPC - 2021
EP184 - Staying Sane in PPC
EP183 - MER vs ROAS with Etgar Shpivak (CEO & Top 25 PPCer '21)
EP182 - BFCM - How Did It Go
EP181 - If Platforms Had Honest Tag Lines
EP180 - What still works today in PPC?
EP179 -TikTok Ads
EP178 - The Future of PPC
EP177 - How to Say No in PPC
EP176 - Unpopular Takes on PPC
EP175 - PPC High & Lows
EP174 - Diversification in PPC
EP173 - Google Updates - Keyword Matching & DDA
EP172 -Display Ads & Updates with Hélène Parker (Chief Programmatic Sensei)
EP171 - Black Friday
EP170 - Google Announcement, End of ETAs
EP169 - The Great PPC Pricing Model Debate
EP168 - Amazon Ads
EP166 - Topic Medley (Tactics)
EP165 - The Changing Landscape of Metrics, Measurement & Reporting
EP164 - Dumpster Fire That is FB Ads
EP163 - PPC Account Structures
EP162 - Feed Based PPC Advertising
EP161 - Filtering Bad Clients
EP160 - Cookies Getting a Reprieve
EP159 - Contracts & Setting Expectations
EP158 - Client Communications
EP157 - Ethics in PPC
EP156 - GML - Q&A with Ginny Marvin
EP155 - Google Marketing Livestream 2021 Predictions
EP154 - PPC A Year+ Into Covid
EP153 - Digital Advertising in the Age of Automation
EP152 - Testing in the Age of Automation
EP151 - What If
EP150 - Paid Media Medley
EP149 - PPC Forecasting
EP148 - Getting the Most out of Your Query Data
EP147 - Shopping Ads in 2021
EP146 - Microsoft Advertising
EP145 - Automation - Learning To Work With The Inevitable
EP144 - PPC In A Cookie-less World
EP143- Big Brands Saying PPC Is Worthless
EP142 - Programmatic Advertising - It Might Be More Accessible Than You Think
EP141 - Finding inspiration in PPC
EP140 - BMM folding into Phrase Match
EP139 - Imposter Syndrome
EP138 - Dealing with Facebook Right Now & Alternatives
EP137 - Platform Hidden Gems
EP136 - Keeping Sane in PPC
EP135 - 2021 PPC Strategy
EP134 - PPC Wishlist
EP133 - Google Data Studios
EP132 - Landing Pages & CRO
EP131 - Where is Google headed
EP130 - Paid Search Madlibs
EP129 - GA4
EP128 - Audience Assumptions
EP127 - The Coming Datapocalypse & What To Do About It
EP126 - Social & Search
EP125 - PPC + Anti-Trust
EP124 - E-Comm Strategies for Q4
EP123 - PPC Tools
EP122 - Q4 - Expectations and Plans
EP121 - The Great Google ads Query Caper of 2020
EP120 - Facebook this Fall, Yay/Nay
EP119 - PPC Hiring, Recruitment & HR
EP118 - Google Ad Platform Features
EP117 - Platform Wishlist
EP116 - B2B Advertising
EP115 - Client Communication
EP114 - Beyond Google & Facebook
EP113 - CCPA - California Consumer Privacy Act
EP112 - YouTube Advertising
EP111 - Positioning in PPC
EP110 - Local PPC
EP109 - Getting Platform Support
EP108 - Ad Extensions
EP107- Targeting is getting harder (Keywords&Audiences)
EP106- Socially Aware Advertising
EP105 - Ad copy
EP104 - Managing PPC During Recession
EP103 - Finding New Ideas
EP102 - Performance & Resources
EP101 - Platform News & Updates
EP99 - PPCChat Community Q&A
EP98 - Prognosticating
EP97 - Trends we are seeing
EP96 - Working in PPC Right Now II
EP95 - Working in PPC Right Now
EP94 - Working in Uncertain Times
EP93 - Snapchat
EP92 - Disruptions
EP91 - Keyword Matching & Challenges
EP90 - Changes in PPC
EP89 - PPCAudits
EP88 - Performance Plateau In PPC
EP87 - Acquisition vs Retention in PPC
EP86 - Cross Platform:Channel Strategy
EP85 - 2020 PPC Wishlist
EP84 - Instagram Ads
EP83 - PPC Year In Review
EP82 - Inclusivity
EP81 - Testing&Experiments
EP80 - #DigiClanChat Ad Hoc Edition - PPC & The Future of Digital Mktg
EP79 - Black Friday Cyber Monday
EP78 - Challenging Assumptions
EP77 - Microsoft Advertising
EP76 - Facebook 2019/20
EP75 - PPC Conversion Challenges
EP74 - Challenges with Remarketing
EP73 - Shopping Campaigns Holiday Season
EP72 - LinkedIn Ads
EP71 - Google Ads Scripts
EP70 - Successes & Failures
EP69 - Getting Big Results In Small Campaigns
EP68 - Brand & Competitor Bidding
EP67 - (Lack Of) Advertising Platform Support
EP66 - Facebook Bidding
EP65 - Paid Media HotPot
EP64 - Facebook Ad Creative
EP63 - Facebook Ads
EP62 - YouTube Advertising
EP61 - Preparing for Black Friday
EP60 - PPC In The Bigger Picture
EP59 - Responsive Search Ads
EP58 - Amazon Advertising
EP57 - Conferences & Self Development
EP56 - Education in PPC
EP55 - Youtube Advertising
EP54 - AI, Machine Learning and PPC
EP53 - GeoTargeting
EP52 - Roadblocks
EP51 - The Future of GoogleAds
EP50 - Questions Clients & Bosses Bring Up
EP49 - Spring Cleaning For PPC
EP48 - Pricing Models
EP47 - Display Advertising - Is It Still Worth It?
EP46 - Filling The Funnel – The PPC Mantra Explored
EP45 - Apps
EP44 - Reflections on Q1
EP43 - Shopping Ads
EP42 - Creating Repeat Customers Via Upselling & Cross selling
EP41 - Search Conferences
EP40 - Favourite PPC Tools
EP39 - Privacy & Digital Advertising – Can They Ever Really Be In Balance?
EP38 - Automation - The Good, The Bad, The Ugly
EP37 - Quora Ads
EP36 - Attribution - The Good, The Bad & The Frustrating
EP35 - Budget & Strategy Planning For The New Year
EP34 - 2019 Wishlist
EP33 - Reporting
EP32 - Preparing for Downturn
EP31 - Trends in PPC for 2019
EP30 - Facebook & Instagram Video Ads.
EP29 - PPC Efficiency
EP27 - Holiday Season & PPC
EP25 - Google Analytics
EP24 - PPC Secret Weapons
EP23 - Keywords & Their Ever Changing Role in PPC
EP21 - CRO
EP19 - Handling situations when you’ve “hit a wall”
EP18 - Handling GDN Mobile Exclusions
EP17 - YouTube Advertising
EP16 - PPC For Beginners
EP15 - LinkedIn Ads
EP14 - Auto Optimisation
EP13 - The Other Guys
EP12 - Things I Wish People Understood About PPC
EP11 - PPC Problem Solving
EP10 - Conversion Rate Optimisation (CRO)
EP9 - PPC for Beginners
EP8 - PPC Potpourri
EP7 - YouTube Advertising
EP6 - Conferences
EP5 - Match Types
EP4 - FB advertising after the Cambridge Analytica fallout
EP3 - Using PPC to market to the full funnel
EP2 - Platform Headaches & Tips