The Storm Fitness Academy Podcast

PODCAST · health

The Storm Fitness Academy Podcast

Welcome to The Storm Fitness Academy Podcast, the ultimate show for fitness enthusiasts, aspiring personal trainers, and coaches looking to build a thriving career in the industry. Hosted by Jon Bond—fitness educator, entrepreneur, and strength coach—this podcast dives deep into everything from training principles and business strategies to industry insights and real-world success stories.Each episode is packed with expert advice, no-nonsense discussions, and plenty of humour, making learning both engaging and actionable. Whether you're considering becoming a personal trainer, already qualified, or just passionate about fitness, this podcast will help you navigate the industry with confidence.Expect inspiring interviews, myth-busting conversations, and practical tips to take your training, coaching, and business to the next level. If you want a career in fitness that’s fulfilling, financially rewarding, and flexible, you’re in the right place.Listen, learn, and level up with The

  1. 104

    What If I Try to Be a Personal Trainer and Fail?

    SummaryThis episode tackles common fears and self-doubt faced by aspiring and new personal trainers, emphasising that confidence is built through action and persistence. It offers practical advice on overcoming mental barriers, understanding that failure is part of growth, and highlights the importance of authenticity and continuous learning in the fitness industry.Key topicsSelf-doubt and limiting beliefs in personal trainingThe role of failure and learning in successBuilding confidence through action and experienceThe impact of social media on perceptions of successAuthenticity and relatability in coachingTakeawaysMost trainers start with uncertainty, not confidence.Failure is just part of the learning process, not a sign of defeat.Confidence comes after taking action, not before.Social media often creates unrealistic expectations.Authenticity and relatability are more valuable than perfection.

  2. 103

    Is It Ever OK to Refer a Personal Training Client to Another Coach?

    SummaryIn this episode, Jon Bond explores the importance of ethical client referrals, when to refer clients to other professionals, and how doing so can enhance your reputation as a personal trainer. Learn how to handle client relationships professionally and build a trusted network. Key  topicsWhen to refer clients to other professionalsHandling client relationships ethicallyBuilding a referral networkSpecialisation and scope of practiceProfessional boundaries and ethicsTakeawaysReferring clients to specialists demonstrates confidence and ethics.Knowing your scope of practice is crucial for client safety.Building a referral network enhances your reputation.Not every client is a good fit for your coaching style. Sometimes clients outgrow your services, and that's a success.

  3. 102

    Weight-Loss Injections, Magic Solution or Dangerous Shortcut?

    SummaryThis episode explores the truth about weight loss injections like Ozempic and Mounjaro, their benefits, risks, and the importance of behaviour change for sustainable health. Host Jon Bond discusses medical insights, ethical considerations, and practical advice for fitness professionals and individuals considering these treatments.Key  topicsGLP-1 receptor agonists and their role in appetite controlThe difference between fat burners and appetite suppressantsLong-term effects and weight regain after stopping injectionsThe importance of lifestyle habits and behaviour changeRisks of black market weight loss drugs and side effectsTakeawaysWeight loss injections like Ozempic and Mounjaro help control appetite but are not fat burners.Most people regain weight after stopping injections if lifestyle habits are not changed.Behaviour change and healthy habits are crucial for long-term weight management.Black market injections are risky due to contamination, incorrect dosage, and legal issues.Medical supervision and credible sources are essential when considering weight loss medications.

  4. 101

    What Most New Personal Trainers Overthink (And What Actually Matters)

    SummaryIn this episode, Jon Bond shares practical insights for personal trainers on simplifying their approach, focusing on fundamentals, and building a successful coaching career without unnecessary complexity.TakeawaysOvercoming the Overwhelm of Becoming a Personal TrainerSimplifying Programme Design for SuccessThe Importance of Knowledge and SpecialisationNavigating Personal Struggles and Imposter SyndromeBuilding Credibility Beyond Physical AppearanceSocial Media: A Tool, Not a NecessityDelivering Value to First ClientsThe Power of Simplicity in CoachingNext stepsIf you’ve been thinking about becoming a personal trainer but keep second-guessing yourself, this is your sign to stop overthinking and start moving forward.Visit the Storm Fitness Academy website to explore our courses or fill out the contact form for guidance on the best pathway for you.And if this episode helped you, make sure you subscribe to the podcast and share it with someone who’s been thinking about turning their passion for fitness into a career.

  5. 100

    The Questions Every New Personal Trainer Gets Asked, And How to Answer Them With Confidence

    SummaryIn this episode, Jon Bond shares expert advice on how personal trainers can confidently answer common client questions, build trust, and enhance their coaching skills. Discover practical tips on handling questions about exercise, fat loss, alcohol, and more, to elevate your fitness career.Chapters00:00 Introduction to Common Questions for Personal Trainers01:04 Understanding Client Goals and Preferences02:31 Nutrition's Role in Fat Loss03:43 Educating Clients on Fat Loss Myths04:43 Navigating Alcohol Consumption with Clients07:36 Addressing Weight Loss Concerns10:40 The Importance of Nutrition Over Exercise11:29 Building Confidence as a Personal Trainer14:13 Creating a FAQ Bank for Client Questions

  6. 99

    Why You’re Overthinking Becoming a Personal Trainer

    SummaryIn this episode, Jon Bond shares practical insights on overcoming overthinking when starting a career as a personal trainer. He emphasises the importance of action, prioritisation, and learning through doing to build a successful and sustainable fitness career.TakeawaysAction is more valuable than endless planning.Prioritise one goal and focus on it until completion.Learning and growth come from doing, not just thinking.Overthinking can delay progress; start with small steps.Developing a habit of action is a superpower.

  7. 98

    How to Know Whether Personal Training Is the Right Career for You

    SummaryConsidering a career in personal training? This episode offers a comprehensive overview of what it takes to succeed, the qualities needed, and how to get started on your journey. Whether you're just curious or ready to dive in, these insights will help you determine if this rewarding career aligns with your passions and strengths. TakeawaysEssential skills for personal trainers: communication, anatomy knowledge, and client managementTraits that make a successful PT: patience, connection, consistency, and a growth mindset The importance of stepping out of your comfort zone and embracing continuous learningSigns that personal training might not be for you, including issues with discipline, self-doubt, and social interactionThe proper qualifications needed in the UK: Level 2 Gym Instruction and Level 3 Personal Training, plus optional advanced certificationsHow to choose quality training providers that offer support, structure, and personalised feedbackThe transformative power of a career in fitness: helping others while building your own confidence and purpose

  8. 97

    Why Does Social Media Make New Personal Trainers Feel Behind?

     SummaryThis episode tackles the common confidence traps faced by new personal trainers on social media, emphasising the importance of real-world coaching and relationships over online popularity. TakeawaysSocial media's impact on new trainers' confidenceThe highlight reel versus reality in fitness careersThe importance of client relationships over online fameDeveloping confidence through real-world experienceAvoiding comparison and imposter syndrome

  9. 96

    How do you motivate a client who clearly doesn’t want to be there

     SummaryThis episode explores how personal trainers can motivate disengaged clients by understanding human behaviour, adjusting coaching strategies, and fostering discipline. Learn practical techniques for creating achievable sessions, asking better questions, and reconnecting clients with their goals.TakeawaysMotivation is often a result, not a starting point, in training.Lower the barrier to effort to help clients start moving.Ask better questions to understand clients' mental state.Create small wins to boost confidence and motivation.Reconnect clients with their 'why' to reinforce purpose.Not every session will feel great; consistency is key.Model discipline by showing up even when motivation is low.Flexibility in session planning is crucial for client safety and engagement.Help clients see progress in small, achievable steps.The future of personal training is rooted in understanding psychology.

  10. 95

    Why Charging for Personal Training Feels So Awkward (And How to Reframe It)

    SummaryIn this conversation, Jon Bond explores the common discomfort personal trainers feel when it comes to charging for their services. He delves into the reasons behind this awkwardness, emphasising the importance of separating guilt from value and understanding the true nature of what clients are paying for. Bond encourages trainers to reframe their mindset around pricing, highlighting that confidence in charging comes from experience and repetition. He stresses the need for a sustainable business model in the fitness industry and the significance of professional identity in overcoming pricing challenges. TakeawaysCharging for personal training often feels awkward due to guilt and identity conflict.Most trainers enter the fitness industry to help, not to sell.Helping for free is a hobby; professional coaching requires a business model.Clients pay for outcomes, not just time spent in the gym.Undercharging attracts clients who don't value the service.Building a sustainable business means charging appropriately.Integrity in pricing removes emotional discomfort.Confidence in pricing comes with practice and repetition.Professional identity grows through action, not waiting.Coaching encompasses communication, boundaries, and professionalism.

  11. 94

    What Do You Do After Qualifying as a Personal Trainer?

    SummaryIn this episode, Jon Bond discusses the journey of newly qualified personal trainers and the challenges they face after obtaining their certification. He emphasises the importance of building confidence through action, establishing a professional identity, and focusing on helping clients rather than selling. Jon shares practical steps for overcoming self-doubt, embracing imperfection, and continuously learning in the fitness industry. He encourages trainers to seek support, measure progress differently, and remain authentic in their coaching approach.TakeawaysQualifying as a personal trainer is a significant achievement.Many newly qualified PTs feel uncertain about their next steps.Confidence comes from taking action, not waiting to feel ready.It's essential to start acting like a personal trainer immediately.Focus on helping clients rather than selling services.Embrace imperfection and accept that mistakes will happen.Continuous learning is vital, but apply what you learn.Create a supportive environment with fellow fitness professionals.Measure progress by actions taken, not just income or followers.Be authentic and true to yourself in your coaching journey.

  12. 93

    How Do Personal Trainers Get Their First Clients Without Feeling Salesy?

    SummaryIn this conversation, Jon Bond discusses the challenges personal trainers face when trying to acquire their first clients without feeling salesy. He emphasises the importance of building trust, being authentic, and focusing on the client's needs rather than traditional sales tactics. The discussion covers various aspects of personal training, including consultations, listening skills, marketing oneself, and overcoming self-doubt regarding pricing and value. Jon encourages trainers to be themselves, build relationships, and seek community support as they navigate their careers.TakeawaysGetting your first client doesn't require slick tactics or uncomfortable selling.Building trust and consistency is key to client relationships.Personal trainers guide clients rather than sell to them.Listening to clients is crucial for understanding their needs.Marketing is about communicating who you are to the right audience.Reframing the sales conversation can reduce anxiety.Valuing your services is essential for self-confidence.Navigating client conversations requires honesty and clarity.Building relationships is more important than traditional sales techniques.Community support can help trainers gain confidence and share experiences.

  13. 92

    When Do You Start Acting Like a Professional Personal Trainer?

    SummaryIn this episode, Jon Bond explores the common mental barriers faced by new and aspiring personal trainers. He emphasizes that professionalism is about action, not just qualifications, and offers practical advice on building confidence, making progress, and supporting your growth in the fitness industry.Key Topics:The gap between feeling capable and acting like a professionalWhy waiting for confidence delays your progressThe importance of acting before feeling readyHow to build confidence through consistent actionThe role of doubt and comparison in professional growthPractical steps to help clients within your scopeThe significance of seeking support and communityEmbracing mistakes and failures as part of developmentHow environment influences progressOvercoming the myth that you need to be perfect before starting

  14. 91

    Am I Just Moving the Goalposts in My Fitness Career?

    SummaryIn this episode, we explore the internal dialogue that holds many back from taking action, especially in their fitness journeys. Jon Bond shares insights on how fear, perfectionism, and social media distortions contribute to delaying progress and how to overcome them.Key Topics:The common internal voice that sabotages progress in fitness and lifeWhy people say "not yet" instead of fear, and how this becomes procrastinationThe myth that confidence must come before actionHow social media creates unrealistic expectations and distorted standardsPractical ways to build confidence through action and supportWhy chasing perfection is futile and progress is the true goalStrategies for recognising and overcoming self-doubtThe importance of support networks in personal growthNext steps: how to reframe your thinking and take action regardless of doubts

  15. 90

    Do I Need to Be Fit Before Starting a Personal Training Course?

    SummaryIn this episode, Jon Bond addresses the common question: "Do I need to be fit before starting a personal training course?" He emphasises that fitness is not a prerequisite for becoming a personal trainer and debunks myths about the industry. Jon shares insights on the importance of passion, education, and a supportive network in personal training, highlighting that confidence and competence grow through action and learning, not pre-existing fitness levels.TakeawaysFitness is not a prerequisite for personal training courses.Passion and willingness to learn are more important than pre-existing fitness.Confidence grows through action and learning, not before.The fitness industry has unrealistic expectations about trainers' appearances.Support networks are crucial for success in personal training.Personal training courses focus on education and development.Real coaches are made through experience, not aesthetics.Clients value empathy and understanding over perfect physiques.Your fitness journey can be a strength, not a barrier.Education should feel supportive and welcoming.

  16. 89

    How to Overcome Imposter Syndrome as a Personal Trainer

    SummaryIn this episode, Jon Bond discusses overcoming imposter syndrome and building confidence as a coach. He shares insights on managing expectations, the importance of action over waiting for confidence, and practical tools like graded exposure and positive data logging. Jon emphasises the value of self-reflection, understanding biases, and focusing on personal growth rather than comparison.TakeawaysOvercome imposter syndrome by recognising it and applying simple tools.Confidence is built through action, not waiting.Reflect on past successes to boost confidence.Avoid comparison culture; focus on personal growth.Graded exposure helps in taking manageable steps.Positive data logging reinforces confidence.Challenge unhelpful thoughts with rational evidence.Self-reflection aids in understanding personal biases.Confidence comes from competence and mastery experiences.Failure is part of success, not its opposite.

  17. 88

    7 Principles for a Meaningful and Sustainable Fitness Career in 2026

    SummaryJon Bond discusses the seven principles for a meaningful and sustainable fitness career in 2026, emphasising the importance of character, quiet credibility, creating value, respecting people, grounded gratitude, playing the long game, self-discipline, and intentional identity. He shares personal insights and experiences from his journey in the fitness industry, encouraging listeners to focus on internal growth rather than external validation.TakeawaysCharacter is more important than achievements.Quiet credibility is built through consistent hard work.Focus on creating value, not chasing validation.Respect people, not just metrics.Gratitude helps combat comparison.Play the long game for sustainable success.Self-discipline supports true health and values.Intentional identity guides decision-making.Social media should not define your worth.Internal growth is more important than external validation

  18. 87

    Find Your Why and Transform Your Fitness Career

    SummaryJon Bond discusses the importance of understanding one's 'why' in the fitness industry, emphasising that a deeper purpose drives success and client engagement. He references Simon Sinek's TED Talk on the power of 'why' and shares personal insights on how finding one's purpose can transform a fitness career. Jon Bond highlights the significance of emotional connection and authenticity in marketing and client relationships, urging fitness professionals to lead with their purpose rather than just their services.TakeawaysFind your why and transform your fitness career.Trainers thrive by understanding their deeper purpose.Simon Sinek's TED Talk emphasises the power of 'why'.Emotional connection is key in fitness marketing.Purpose-driven messaging attracts the right clients.Clients choose trainers who resonate with their values.Your 'why' is more important than your job title.Purpose leads to confidence and client trust.Understanding your 'why' helps overcome career fears.Storm Fitness Academy supports purpose-driven careers.

  19. 86

    The Iron Age Principles of Old-school Strength

    SummaryJon Bond discusses the principles of strength training from the Iron Age, emphasising simplicity, consistency, and the importance of foundational exercises. He highlights the benefits of training the body as a connected system, the value of progressive overload, and the significance of maintaining a healthy lifestyle. Jon Bond also reflects on the evolution of strength training, women's attitudes to strength, and the importance of training for life rather than short-term goals.TakeawaysThe Iron Age principles of strength emphasise simplicity and consistency.Modern training often overcomplicates with unnecessary variety.Training the body as a connected system is more effective.Progressive overload is key to sustainable strength gains.Women have increasingly embraced strength training.Training should be a lifelong commitment, not a short-term goal.Foundational exercises like squats and deadlifts remain pivotal.Quality over quantity in training leads to better results.Grip strength is a good marker of overall strength.Old school lifters focused on sustainable progress.

  20. 85

    Am I Good Enough to Become a Personal Trainer?

    SummaryJon Bond discusses the journey and challenges of becoming a personal trainer, emphasising the importance of self-doubt as a motivator for growth. He shares personal experiences and insights on competence leading to confidence, the value of empathy and relatability in coaching, and the flexibility of the fitness industry. Jon encourages aspiring trainers to embrace learning and take action, highlighting the diverse career paths available in personal training.TakeawaysSelf-doubt is normal and can motivate growth.Competence leads to genuine confidence.Empathy and relatability are key in coaching.The fitness industry offers diverse career paths.Learning and taking action are crucial for success.You don't need to be the fittest to be a great trainer.Personal experiences make trainers relatable.Coaching is about guiding, not being the hero.Social media isn't essential for success.Start small and build your personal training career.

  21. 84

    Hypercholesterolaemia and Exercise: A Practical Guide for Personal Trainers

    SummaryThis episode provides a comprehensive guide for personal trainers on managing hypercholesterolemia through exercise. It covers the role of cholesterol in cardiovascular disease, the importance of balancing LDL and HDL cholesterol, and the impact of lifestyle factors such as diet, exercise, and smoking. The episode emphasises the benefits of aerobic and resistance training in improving cholesterol levels and reducing cardiovascular risk, while also highlighting contraindications and the importance of medical supervision for clients with high cholesterol.TakeawaysHigh cholesterol is a major contributor to cardiovascular disease.LDL cholesterol can lead to atherosclerosis by narrowing arteries.HDL cholesterol helps remove LDL cholesterol from the bloodstream.Triglycerides are fats used for energy but can increase cardiovascular risk.Exercise reduces LDL cholesterol and increases HDL cholesterol.Aerobic and resistance training are effective for improving cholesterol levels.Consistent exercise is better than intermittent high doses.Dietary changes can significantly impact cholesterol levels.Smoking and excessive alcohol consumption increase cardiovascular risk.Medical supervision is crucial for clients with high cholesterol.

  22. 83

    Hyrox: What Fitness Professionals Need to Know

    SummaryIn this episode, Jon Bond discusses the growing popularity of Hyrox, a fitness challenge that combines running and functional strength exercises. He highlights its inclusivity and simplicity compared to CrossFit, making it accessible to a wider audience. Jon shares insights on how personal trainers can leverage Hyrox to enhance their business and engage clients. He also provides training tips for Hyrox, emphasising running conditioning, functional strength endurance, and race simulation. The episode concludes with the benefits of Hyrox preparation, including enhanced aerobic fitness, improved functional strength, and increased mental resilience.TakeawaysHyrox is a popular fitness challenge in the UK.It combines running with functional strength exercises.Hyrox is more inclusive and simpler than CrossFit.Personal trainers can leverage Hyrox to grow their business.Training for Hyrox involves running conditioning and strength endurance.Race simulation is crucial for Hyrox preparation.Hyrox improves aerobic fitness and functional strength.Participants gain mental resilience through Hyrox training.Hyrox fosters a supportive community among participants.Proper technique and client screening are essential for safety.

  23. 82

    Hypertension and Exercise: A Practical Guide for PTs

    SummaryThis recording by Jon Bond provides a comprehensive guide for personal trainers on managing clients with hypertension. It covers the importance of screening for high blood pressure, understanding its causes, and recognising red flags during exercise. The discussion includes lifestyle changes to manage hypertension, the role of aerobic and resistance training, and the significance of proper medication management. Jon emphasises the need for trainers to be well-informed and possibly pursue further qualifications to handle such clients effectively.TakeawaysHypertension is often symptom-free, making screening crucial.Fitness professionals should regularly check clients' blood pressure.High blood pressure increases risks of heart attacks and strokes.Lifestyle changes can quickly improve blood pressure levels.Avoid high-intensity exercises for clients with hypertension.Monitor clients for red flags like chest pain or breathlessness.Genetics play a role, but lifestyle choices are key.Aerobic training helps normalise blood pressure.Resistance training should be done 2-3 times a week.Proper medication management is essential for client safety.

  24. 81

    Face-to-Face vs Online Personal Training: Which Is Best for You and Your Clients?

    SummaryThe discussion explores the evolution of personal training, comparing face-to-face and online methods. It highlights the pros and cons of each approach, offering insights for trainers and clients to determine the best fit for their needs. The conversation also touches on the potential for a hybrid model that combines elements of both methods.TakeawaysFace-to-face training offers real-time feedback and correction.Online training provides flexibility and scalability.Hybrid models can offer the best of both worlds.Face-to-face PT fosters stronger human connections.Online PT allows access to global expertise.Face-to-face training can be more motivating for clients.Online coaching is cost-effective and accessible.Face-to-face PT has location and scheduling constraints.Online PT can lead to lower client engagement.Hybrid approaches can enhance trainer satisfaction.

  25. 80

    How to Build Strong Relationships with Clients and Inspire Long-Term Success

    SummaryJon Bond discusses the importance of building strong relationships with clients in the fitness industry, emphasising trust, communication, and emotional intelligence. He shares personal anecdotes and insights on how to inspire long-term success through genuine connections.TakeawaysBuild genuine connections to inspire long-term success.Trust is key for clients to open up about goals.Complimenting strengths boosts client confidence.Relationships can keep clients coming back.Passion in coaching inspires client motivation.Adapt communication style to client needs.Emotional intelligence is crucial in coaching.Diversity and inclusion enhance the fitness industry.Competency, care, and character retain clients.Communication is essential for client success.

  26. 79

    How to Help Clients Overcome Barriers to Exercise and Stay Motivated

    SummaryJon Bond explores the common barriers to exercise and how fitness professionals can help clients overcome them. He emphasises the importance of understanding clients' psychological and social barriers, and the role of motivation and environment in achieving fitness goals.Jon shares strategies for personal trainers to enhance client adherence and success.TakeawaysHelp clients overcome barriers to exercise and stay motivated.Understanding barriers is crucial for fitness professionals.Consistency is key to successful fitness programmes.Identify and address clients' psychological and social barriers.Incorporate client preferences to boost motivation.Celebrate client progress and milestones.Use SMART goals for effective fitness planning.Strengthen social support for better adherence.Educate clients on the benefits of healthy habits.Adapt training programmes to client needs and circumstances.

  27. 78

    Carbs, Fats, and Protein: How Your Body Uses Fuel for Aerobic and Anaerobic Energy

    SummaryIn this episode of the Storm Fitness Academy podcast, Jon Bond delves into the role of macronutrients—carbohydrates, fats, and proteins—in energy production and fitness performance. He explains how different energy systems in the body utilise these macronutrients based on exercise intensity and duration, and offers practical advice for trainers and athletes on optimising nutrition for performance and recovery.TakeawaysCarbohydrates are the body's preferred fuel for high-intensity activities.Fats are used for energy during low-intensity, long-duration activities.Proteins serve as a backup energy source and are crucial for muscle repair.The body relies on three energy systems: ATP-PC, lactic acid, and aerobic.No macronutrient is inherently bad; balance is key.Creating a calorie deficit is essential for fat loss, not cutting specific macronutrients.Match your fuel intake to your activity level for optimal performance.Hydration is crucial for efficient energy metabolism.Individualise nutrition plans based on personal preferences and goals.Understanding macronutrients can enhance training and client outcomes.

  28. 77

    How Autumn Fitness Outdoors Boosts Your Health

    SummaryIn this episode of the Storm Fitness Academy podcast, Jon Bond explores the benefits of outdoor fitness during autumn. He discusses how nature can boost physical and mental well-being, offering practical tips for incorporating outdoor activities into your routine.TakeawaysSpending time outdoors lowers cortisol levels, boosting immunity.Nature improves mood and reduces anxiety and depression symptoms.Outdoor activities enhance creativity and cognitive function.Autumn offers a perfect environment for outdoor fitness.Outdoor exercise provides a functional challenge, building resilience.Fresh air supports immune regulation and lowers inflammation.Outdoor circuits can be simple yet effective workouts.Hiking offers a mindful connection with nature.Outdoor training can be less intimidating than gyms.Enjoyment is key to long-term exercise commitment.

  29. 76

    NHS Guidelines vs. Blue Zones: Lessons for Health and Longevity

    SummaryIn this episode of the Storm Fitness Academy podcast, Jon Bond discusses the NHS physical activity guidelines and compares them to the lifestyle practices of the Blue Zones, areas known for their high number of centenarians. He explores the benefits of moderate and vigorous activities, strength training, and the importance of integrating movement into daily life. Jon also highlights the role of community, purpose, and nutrition in achieving long-term health.TakeawaysNHS guidelines recommend 150 minutes of moderate activity weekly.Vigorous activity can be substituted for moderate activity at a 2:1 ratio.Strength training should be done at least twice a week.Blue Zones integrate physical activity naturally into daily life.Community and social connections are vital for longevity.Nutrition in Blue Zones is largely plant-based with an 80% rule.Moderate alcohol consumption is common in Blue Zones.Purpose and stress management contribute to longevity in Blue Zones.NHS guidelines provide a structured approach to health.Blue Zones offer a lifestyle model for long-term health.

  30. 75

    The Science Behind Speed: How Strength and Conditioning Shapes F1 Drivers

    In this episode of the Storm Fitness Academy podcast, Jon Bond delves into the intricacies of athlete profiling using Formula One as a case study. He explores the importance of understanding the specific demands of a sport and how personal trainers can apply these insights to enhance their clients' performance. The discussion covers energy systems, strength endurance, body composition, and the role of a multidisciplinary team in optimising athlete performance.TakeawaysAthlete profiling is crucial for understanding sport-specific demands. Formula One drivers require a unique blend of endurance, strength, and cognitive skills. Energy systems like aerobic and anaerobic play a key role in performance. Body composition is critical; drivers need low body fat and optimal weight. Strength endurance, especially in neck and core, is vital for drivers. Reaction times in Formula One are faster than average athletes. A multidisciplinary team enhances athlete performance and longevity. Data from wearables can guide training adjustments and prevent overtraining. Sleep is essential for recovery and performance enhancement. Personal trainers should specialise in areas they are passionate about.Chapters00:00:00 Introduction to Athlete Profiling 00:00:33 Importance of Athlete Profiling 00:01:27 Understanding Formula One Demands 00:02:44 Energy Systems in Formula One 00:05:09 Strength and Endurance Needs 00:07:32 Body Composition and Reaction Time 00:09:26 Testing and Normative Data 00:11:52 Multidisciplinary Team Approach 00:15:23 Data and Technology in Training 00:16:13 Conclusion and Takeaways

  31. 74

    The Rule That Makes or Breaks Client Progress

    In this episode of the Storm Fitness Academy podcast, Jon Bond discusses the critical concept of progressive overload in training. He explains its importance in achieving client results, avoiding burnout, and building resilience. The conversation delves into the psychology behind challenging oneself, the guidelines for effective training, and the necessity of recovery and individualisation in fitness programs. Jon emphasises that while guidelines are helpful, real coaching involves adapting to the unique needs of each client.TakeawaysProgressive overload is essential for client progress.The body requires new challenges to continue changing.Subjecting the body to stress is key to growth.Individualisation is crucial in training programs.Beginners tend to progress faster than advanced athletes.Recovery is as important as training intensity.Deload weeks can prevent injuries and promote faster progress.Tracking progress helps avoid overtraining.Guidelines should be adapted to individual needs.Real coaching involves personalising the approach for each client.Chapters00:00 Understanding Progressive Overload03:19 The Psychology of Challenge and Resilience12:43 Guidelines for Effective Training17:44 The Importance of Recovery and Individualisation

  32. 73

    Most Popular Episode Ever: The Secret to Boosting Happy Hormones

    SummaryOur most popular episode since launching the Storm Fitness Academy Podcast! Discover how exercise and being part of a fitness community can supercharge your “happy hormones” — dopamine, serotonin, oxytocin, and endorphins. We break down the science and share how the right training and social connections can lift your mood, reduce stress, and boost motivation. If you want to feel better, train harder, and enjoy the mental health benefits of being part of an active community, this is the episode you need to hear.TakeawaysHappy hormones are crucial for mental well-being.Endorphins act as natural painkillers during exercise.Dopamine is linked to feelings of accomplishment.Tracking workouts can enhance dopamine release.Serotonin boosts self-esteem and mental health.Oxytocin fosters community and connection in fitness.Challenging workouts can maximise endorphin release.Data tracking shows progress and improves motivation.Community support enhances oxytocin levels.Celebrating small victories is essential for motivation.Chapters00:00 Introduction to Happy Hormones00:54 Understanding Endorphins and Their Role in Happiness04:39 The Power of Dopamine in Accomplishment09:03 Boosting Self-Esteem with Serotonin12:48 The Love Hormone: Oxytocin and Community16:38 Recap and Next Steps

  33. 72

    Heart Rate Training Zones: What Every PT Needs to Know

    SummaryIn this episode, Jon Bond breaks down the concept of heart rate zones and their significance in fitness training. He simplifies the complexities of heart rate training, explaining the five distinct heart rate zones and their benefits. The discussion includes practical applications for personal trainers and fitness enthusiasts, common mistakes to avoid, and the importance of listening to one's body during training. Jon emphasises that understanding and utilising heart rate zones can enhance training effectiveness and client results.TakeawaysHeart rate training can simplify understanding workout intensity.There are five heart rate zones, each with unique benefits.Zone one focuses on recovery and warming up.Zone two builds an aerobic base and improves fat metabolism.Zone three enhances stamina and endurance.Zone four is about lactate threshold training.Zone five improves VO2 max and peak power.Beginners should focus on zones one, two, and three.Common mistakes include overusing HIIT and neglecting aerobic base.Listening to your body is crucial for effective training.Chapters00:00 Understanding Heart Rate Zones01:35 The Importance of Heart Rate Training08:25 Exploring the Five Heart Rate Zones15:07 Practical Applications for Clients17:32 Common Mistakes in Heart Rate Training20:18 Listening to Your Body During Training

  34. 71

    Why Storm Fitness Academy Has Been Named One of the Best Personal Trainer Courses in the UK

    SummaryIn this episode, Jon Bond shares the exciting news that Storm Fitness Academy has been recognised as one of the best personal training course providers in the UK for 2025. He discusses the importance of this recognition, emphasising the quality of education, support, and successful career outcomes for students. Jon highlights the personalised learning experience offered by the academy, catering to busy individuals looking to pursue a career in fitness, whether as a full-time job or a side hustle. He also explains the academy's customer-centric approach, which sets it apart from larger competitors, and reflects on his journey in the fitness industry.TakeawaysStorm Fitness Academy has been recognised as a top training provider.Recognition is based on quality, support, and career outcomes.Students have a high chance of success with guaranteed interviews.The academy encourages entrepreneurship in fitness.The elite package offers comprehensive training and business coaching.Flexibility is key for students balancing other commitments.Personalised support is a major advantage over larger competitors.The academy fosters a fun and engaging learning environment.Students can easily communicate with instructors via WhatsApp.Many students turn their side hustles into full-time careers.Chapters00:00 Celebrating Recognition: Storm Fitness Academy's Achievement02:54 Quality and Support: What Sets Us Apart05:48 Personalised Learning Experience: Flexibility for Real People08:07 Building a Successful Fitness Career: From Side Hustle to Main Job11:05 Customer-Centric Approach: Why Choose Storm Fitness Academy?13:55 Reflecting on Success: A Journey of Passion and GrowthPlease visit our website to get more information: https://www.stormfitnessacademy.co.uk/ 🔔Take your fitness career to the next level! Subscribe now for expert training tips, expert health guidance and exclusive premier fitness courses.https://www.youtube.com/@StormFitnessAcademyLtd/?sub_confirmation=1 ✅Important Links to Follow🔗Linktreehttps://linktr.ee/stormfitnessacademy ✅  Stay Connected With Us.👉Facebook: https://www.facebook.com/StormFitnessAcademy?fref=ts  👉Instagram: https://www.instagram.com/stormfitnessacademy/ 👉Website: https://www.stormfitnessacademy.co.uk/    👉Podcast Website:https://www.stormfitnessacademy.co.uk/podcast/ 📩 For Business Inquiries:  [email protected] =============================✅  About Storm Fitness Academy Ltd.Storm Fitness Academy is the premier provider of personal training and fitness instructor courses in Brighton, Sussex and online – we have the experience and know-how to qualify you. As the premier training provider in the area, we offer nationally accredited REPs and CIMSPA-approved fitness qualifications that ensure you meet the UK’s required standard to work in the fitness industry. If you are interested in learning with us, get in touch today.Our training is available at affordable prices, and we can arrange payment plans that you can repay interest-free over 12 months, so if you want to get started, there is no reason to delay. You can start your training as soon as we receive your deposit. As an added incentive, we offer guaranteed interviews for all academy graduates.For Collaboration and Business inquiries, please use the contact information below:📩  Email: [email protected]   🔔Are you ready to master fitness training with the experts? Subscribe & never miss an update on premier fitness courses, expert training tips, and exclusive conditioning tips! https://www.youtube.com/@StormFitnessAcademyLtd/?sub_confirmation=1 =================================⚠️DISCLAIMER: We do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of our publications. You acknowledge that you use the information we provide at your own risk. Do your research. Copyright Notice: This video and our YouTube channel contain dialogue, music, and images that are the property of Storm Fitness Academy Ltd. You are authorised to share the video link and channel and embed this video in your website or others as long as a link back to our YouTube channel is provided. © Storm Fitness Academy Ltd

  35. 70

    How Does Cardio Training Actually Help Your Clients?

    SummaryIn this episode of the Storm Fitness Academy podcast, Jon Bond discusses the significant benefits of cardio training for clients, focusing on cardiovascular and respiratory adaptations, practical applications for clients, and the long-term health benefits associated with regular cardio exercise. He emphasises how cardio training enhances heart strength, improves lung function, and promotes overall fitness, leading to better performance in daily activities and sports.TakeawaysCardio training strengthens the heart and lungs.Increased stroke volume leads to better blood circulation.A lower resting heart rate indicates better cardiovascular fitness.More capillaries improve oxygen exchange in the body.Regular cardio enhances stamina and endurance for daily activities.Breathing becomes more efficient with cardio training.Cardio reduces breathlessness during everyday tasks.Long-term cardio exercise promotes heart and lung health.Aerobic exercise helps normalise blood pressure.Cardio is essential for managing weight and obesity.#CardioTraining#CardiovascularHealth#Fitness#PersonalTraining#Endurance#RespiratoryHealth#HeartHealth#ExerciseBenefits#PhysicalFitness#HealthAndWellnessPlease visit our website to get more information: https://www.stormfitnessacademy.co.uk/ 🔔Take your fitness career to the next level! Subscribe now for expert training tips, expert health guidance and exclusive premier fitness courses.https://www.youtube.com/@StormFitnessAcademyLtd/?sub_confirmation=1 ✅Important Links to Follow🔗Linktreehttps://linktr.ee/stormfitnessacademy ✅  Stay Connected With Us.👉Facebook: https://www.facebook.com/StormFitnessAcademy?fref=ts  👉Instagram: https://www.instagram.com/stormfitnessacademy/ 👉Website: https://www.stormfitnessacademy.co.uk/    👉Podcast Website:https://www.stormfitnessacademy.co.uk/podcast/ 📩 For Business Inquiries:  [email protected] =============================✅  About Storm Fitness Academy Ltd.Storm Fitness Academy is the premier provider of personal training and fitness instructor courses in Brighton, Sussex and online – we have the experience and know-how to qualify you. As the premier training provider in the area, we offer nationally accredited REPs and CIMSPA-approved fitness qualifications that ensure you meet the UK’s required standard to work in the fitness industry. If you are interested in learning with us, get in touch today.Our training is available at affordable prices, and we can arrange payment plans that you can repay interest-free over 12 months, so if you want to get started, there is no reason to delay. You can start your training as soon as we receive your deposit. As an added incentive, we offer guaranteed interviews for all academy graduates.For Collaboration and Business inquiries, please use the contact information below:📩  Email: [email protected]   🔔Are you ready to master fitness training with the experts? Subscribe & never miss an update on premier fitness courses, expert training tips, and exclusive conditioning tips! https://www.youtube.com/@StormFitnessAcademyLtd/?sub_confirmation=1 =================================⚠️DISCLAIMER: We do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of our publications. You acknowledge that you use the information we provide at your own risk. Do your research. Copyright Notice: This video and our YouTube channel contain dialogue, music, and images that are the property of Storm Fitness Academy Ltd. You are authorised to share the video link and channel and embed this video in your website or others as long as a link back to our YouTube channel is provided. © Storm Fitness Academy Ltd

  36. 69

    The Side Hustle That Pays: How PT training can boost your income — and your career

    From Side Hustle to Passion Project: The PT JourneyJon and Pete dive into the world of personal training — from early days in the park with just a kettlebell, to building a home gym studio and a waiting list of clients. Pete shares how he kept it lean, stayed in control of his time, and turned a side hustle into something that earns real money.They chat online vs. in-person coaching, the power of starting small, and how a notebook can beat any CRM when you’re growing slow and steady. Plus, how resistance training isn’t just for strength — it’s about life quality too.Thinking about PT work on the side? This episode’s full of great advice to help you do it your way.Find Pete herehttp://pbullytraining.com00:00 Intro01:00 Balancing 9-5 and PT side hustle03:30 From park workouts to home gym06:15 Online vs.  in-person coaching09:00 Starting small: Resistance bands and kettlebells12:00 Keeping workouts fresh and effective15:00 The real impact of resistance training18:30 Setting fitness goals and scaling down21:00 Future plans: To scale or not to scale?⸻👊 For aspiring PTs:If you’re thinking about dipping your toes into the PT pool without diving in headfirst, this chat offers heaps of insights and inspiration to make it happen on your terms.👍 Enjoyed the chat? Give us a thumbs up!🔔 Subscribe for more PT tips and stories: / @stormfitnessacademyltd#PersonalTrainerJourney#PTSideHustle#FitnessPassionProject#HomeGymSetup#ClientProgression#PTBusinessTips#FitnessGoals#WorkoutVariety#StormFitnessAcademy#FitnessLifestyle#PTAdvice

  37. 68

    Run It Off: ADHD, Dopamine & Doing the Miles

    Running with ADHD: Finding Focus, Community, and Your PaceToday’s chat takes us on a refreshing jog through the benefits of exercise for ADHD and how running can be the perfect channel for both focus and community.  Our guest shares their personal journey with ADHD, revealing how hitting the pavement has been more than just a workout—it's their go-to for calming that restless mind.  Forget the treadmill monotony; it's all about fresh air, changing scenes, and that dopamine rush only nature can offer.We dive into the brilliant concept of the Pacepal app, an inclusive platform connecting runners of all abilities—from solo joggers to wheelchair users.  Whether you’re in need of a running buddy or leading a group, this app is your ticket to finding like-minded folks.  It’s not just about clocking the miles; it’s about building connections, sharing experiences, and maybe even finding a few new clients if you're a coach.  For trainers, there's a goldmine of advice here on supporting clients with ADHD, using exercise as a tool to enhance mental well-being.  And for everyone else, it’s a reminder of the simple joys and profound benefits of getting out there and moving.  If your running shoes are gathering dust or your energy is in overdrive, this one's a nudge to lace up and hit the road.00:00 Intro02:00 Running and ADHD: A personal story05:00 Why fresh air beats the treadmill every time08:00 Meet the Pacepal app: Running made social14:00 Inclusivity in running: partially sighted, blind, and wheelchair users17:00 Coaching tips: Exercise and ADHD management21:00 How trainers can use Pacepal to connect with clients👍 Enjoyed our chat? Give us a thumbs up!🔔 Subscribe for more insights into fitness and community building: / @stormfitnessacademyltdPlease visit our website to get more information: https://www.stormfitnessacademy.co.uk/ 🔔Take your fitness career to the next level! Subscribe now for expert training tips, expert health guidance and exclusive premier fitness courses.https://www.youtube.com/@StormFitnessAcademyLtd/?sub_confirmation=1 ✅Important Links to Follow🔗Linktreehttps://linktr.ee/stormfitnessacademy ✅  Stay Connected With Us.👉Facebook: https://www.facebook.com/StormFitnessAcademy?fref=ts  👉Instagram: https://www.instagram.com/stormfitnessacademy/ 👉Website: https://www.stormfitnessacademy.co.uk/    👉Podcast Website:https://www.stormfitnessacademy.co.uk/podcast/ 📩 For Business Inquiries:  [email protected] =============================✅  About Storm Fitness Academy Ltd.Storm Fitness Academy is the premier provider of personal training and fitness instructor courses in Brighton, Sussex and online – we have the experience and know-how to qualify you. As the premier training provider in the area, we offer nationally accredited REPs and CIMSPA-approved fitness qualifications that ensure you meet the UK’s required standard to work in the fitness industry. If you are interested in learning with us, get in touch today.Our training is available at affordable prices, and we can arrange payment plans that you can repay interest-free over 12 months, so if you want to get started, there is no reason to delay. You can start your training as soon as we receive your deposit. As an added incentive, we offer guaranteed interviews for all academy graduates.For Collaboration and Business inquiries, please use the contact information below:📩  Email: [email protected]   🔔Are you ready to master fitness training with the experts? Subscribe & never miss an update on premier fitness courses, expert training tips, and exclusive conditioning tips! https://www.youtube.com/@StormFitnessAcademyLtd/?sub_confirmation=1 =================================#ADHDandRunning#PacepalApp#RunningCommunity#InclusiveFitness#MentalHealthThroughExercise#FindYourPace#StormFitnessAcademy#RunTogether#FitnessJourney#HealthyMindset#NatureRunning#RunForFocus#ConnectingThroughMovement⚠️DISCLAIMER: We do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of our publications. You acknowledge that you use the information we provide at your own risk. Do your research. Copyright Notice: This video and our YouTube channel contain dialogue, music, and images that are the property of Storm Fitness Academy Ltd. You are authorised to share the video link and channel and embed this video in your website or others as long as a link back to our YouTube channel is provided. © Storm Fitness Academy Ltd

  38. 67

    Run for Your Life: Why Running Is the Best Drug

    Can Running Be for Everyone? Community, Motivation & Smarter Training with PacePalJon is joined by Mike from PacePal — a running app that’s changing how people connect, stay motivated, and build a habit around running. From solo joggers to complete beginners, this episode explores how tech, community and psychology can make running accessible to all.Mike shares how his own marathon journey led to the creation of the app, why group accountability makes all the difference, and what most people get wrong when they start out. From injury prevention to dopamine hits, it’s a goldmine of insight for PTs and runners alike.If your clients say, “I wish I loved running” — this is the episode to send them.00:00 Intro to PacePal01:30 The idea behind the app03:00 Building community through running05:00 The psychology of rewards and social motivation07:00 How PacePal supports beginners10:00 Avoiding burnout and injury12:00 The walk-run method (and why it works)14:00 The 10% rule explained16:00 Marathon journeys and real-life lessons18:00 Why most new runners overdo it20:00 Data, dopamine and social media22:00 The truth about consistency⸻💥 Key Topics: • How to make running more inclusive and sustainable • Motivation hacks for new and lapsed runners • The power of community, connection and group runs • Mistakes most people make when starting out • Mike’s marathon progression and recovery tips • Smart use of running data — and when to ignore it • Why the dopamine from running hits different • How PTs can support clients with ADHD or low intrinsic drive⸻👊 For coaches + PTs:If you’ve got clients who want to start running but never stick with it, this episode gives you tools and talking points that work — from pacing and progressions to motivation and mindset.👍 Like this episode? Hit that thumbs up!🔔 Subscribe for weekly PT tips & expert training content: / @stormfitnessacademyltd⸻🔗 PacePal Links👉 Website: www.pacepal.co.uk👉 Instagram: @pacepaluk👉 TikTok: @pacepaluk👍 Like this episode? Hit that thumbs up!🔔 Subscribe for weekly PT tips & expert training content: / @stormfitnessacademyltd#PacePal#RunningCommunity#RunningMotivation#StartRunning#InclusiveFitness#RunTogether#SmartTraining#RunningForBeginners#10PercentRule#WalkRunMethod#DopamineFix#PTTips#StormFitnessAcademy#MentalHealthRunning#RunClubsUK

  39. 66

    Breathwork for PTs: Tools, Focus, and Recovery in Practice (with Kerry Waters)

    Is Breathwork Safe for Everyone? Cold Exposure, Coaching Caution & the 4-2-8 MethodIn part two of this deep-dive, Jon is joined again by coach Kerry Waters to unpack the other side of breathwork and cold exposure — the risks, the boundaries, and the practical tools that actually help. From Instagram myths to science-backed techniques, this is the stuff your clients aren’t seeing in the reels.Kerry breaks down how PTs can responsibly introduce breath and cold techniques into training, what to watch out for (epilepsy, asthma, stroke history), and how to keep it safe and impactful. You’ll also learn her go-to 4-2-8 method — a breathwork pattern that works wonders for stress, anxiety and pre-session focus.If your clients are turning up tense, wired or overtrained, this one’s for you.00:00 Intro01:00 Breathwork in the PT toolkit03:00 Red flags and why proper training matters06:00 Why ‘just breathing’ isn’t always safe08:00 Risks of combining breathwork + water09:00 The 4-2-8 breathwork method12:00 Using it in real training sessions14:00 Cold showers + how to get started17:00 Breath-led ice bath protocol20:00 How cold exposure works physiologically⸻💥 Key Topics: • Why PTs need proper breathwork training • Breathwork contraindications (heart, neuro, respiratory conditions) • Combining breath and cold exposure safely • The 4-2-8 breath pattern — when and how to use it • How cold therapy builds vascular resilience • Coaching mindset tips for tough routines • Why fear still shows up — and how to work through it⸻👊 For coaches + PTs:If your clients are showing signs of burnout or overtraining, this episode arms you with tools to regulate the nervous system and improve resilience — while staying safe and science-led.👍 Like this episode? Hit that thumbs up!🔔 Subscribe for weekly PT tips & expert training content: / @stormfitnessacademyltd⸻🔗 Get Started Today⸻Please visit our website to get more information:👉 https://www.stormfitnessacademy.co.uk/🔔 Take your fitness career to the next level! Subscribe now for expert health tips and premier training courses.🎥 / @stormfitnessacademyltd✅ Important Links to Follow🔗 Linktreehttps://linktr.ee/stormfitnessacademy✅ Stay Connected With Us👉 Facebook: https://www.facebook.com/StormFitnessAcademy👉 Instagram: / stormfitnessacademy👉 Website: https://www.stormfitnessacademy.co.uk/👉 Podcast Website: https://www.stormfitnessacademy.co.uk/podcast/📩 For Business Inquiries: [email protected]=================================✅ About Storm Fitness Academy Ltd.Storm Fitness Academy is the premier provider of personal training and fitness instructor courses in Brighton, Sussex and online. We deliver nationally accredited CIMSPA-approved qualifications designed to help you become a confident, qualified PT. Our flexible pricing plans and guaranteed interviews make it easy to get started.📩 For Collaboration and Business Inquiries, please use the contact details below:📩 Email: [email protected]🔔 Ready to level up your training knowledge? Subscribe & never miss a beat.🎥 / @stormfitnessacademyltd=================================#BreathworkForPTs#ColdExposureTraining#PersonalTrainerTips#NervousSystemRegulation#BreathworkBasics#4to8Breathing#IceBathRecovery#SafeBreathwork#StormFitnessAcademy#CoachEducation#FitnessMindset#PTToolkit#HolisticFitness#TrainSmartRecoverSmarter#ScienceBackedFitness⚠️ DISCLAIMER: We do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of our publications. You acknowledge that you use the information we provide at your own risk. Always do your research.📜 Copyright Notice:This video and our YouTube channel contain dialogue, music, and images that are the property of Storm Fitness Academy Ltd. You are authorised to share the video link and embed this content as long as a link back to our YouTube channel is provided.

  40. 65

    Breathwork – The Superpower of Top Athletes (with Kerry Waters)

    Can breathwork really help top athletes perform better, recover faster and stay mentally sharp?In this powerful chat, Jon sits down with coach Kerry Waters to break down how breathwork supports the body and mind — from muscle oxygenation and HRV to stress regulation and trauma release.Whether you’re an elite athlete or just want to stop feeling puffed out on the gym floor, there’s gold in here for you. They also get into cold exposure, mental health, DMT (yep, that one), ADHD support, and why you might not need that post-workout coffee.00:00 Intro01:00 Meet Kerry Waters02:30 Why Athletes Use Breathwork05:00 The Three Pillars: Physical, Mental, Emotional08:30 Why Most People Breathe Wrong11:20 Breathwork and ADHD14:00 Box Breathing and Calm16:00 Getting High on Your Own Supply23:30 CO₂, DMT, and the Science of Breath28:00 Kerry’s Vision: Flying with Breath⸻💥 Key Topics: • Physical, mental and emotional benefits of breathwork • Techniques for recovery, focus, and better sleep • Using breath to regulate the nervous system • Kerry’s experience with Wim Hof and holotropic breathing • Breathwork as support for addiction, trauma and ADHD • Parasympathetic activation for better recovery • “Getting high on your own supply” — the science of breath-induced euphoria⸻👊 For coaches + PTs:This one’s especially useful if you work with clients who are stressed, plateaued, or pushing too hard. Breath might just be the missing piece in your toolkit.👍 Like this episode? Hit that thumbs up!🔔 Subscribe for weekly PT tips & expert training content: / @stormfitnessacademyltd⸻🔗 Get Started Today

  41. 64

    Supercharge Your Cardio

    🏃‍♂️ Want to live longer, feel better and smash your fitness goals?In this episode, Jon breaks down exactly how to take your cardio training to the next level — whether you’re just starting out or looking to improve your VO₂ max, endurance, and overall performance. Based on a recent cardiovascular workshop, this one covers everything from heart rate zones to red zone drills, threshold training, and how to build a plan that works.💥 This one’s packed with practical advice for PTs, fitness coaches and anyone serious about improving their heart health and aerobic capacity.⸻⏳ Timestamps – Jump to What You Need00:00 Intro00:53 Why Cardio Matters02:12 Endorphins, Dopamine & Mental Health03:21 Physical Adaptations from Cardio05:38 Reducing Disease Risk06:29 Musculoskeletal & Bone Benefits06:54 How Much Cardio Do You Need?08:14 Government Guidelines Explained09:34 Halving Your Risk of the Biggest Killers10:32 VO₂ Max, Lactate Threshold & Movement Economy11:14 Choosing the Right Cardio Methods12:12 Threshold Training Explained13:32 Zone 4 & Lactate Build-up14:50 Interval Training & the Red Zone17:00 VO₂ Max Gains in Footballers18:04 How to Use the 4x4 Drill18:54 What is Fartlek Training?20:21 HIIT vs. Long Red Zone Work21:05 Tabata Finishers22:32 Cardio Circuits & Training Variety23:13 Planning Smarter Cardio Workouts📢 If you’re serious about fitness, heart health or PT programming, this episode is a must.⸻💬 What’s YOUR favourite way to train cardio?💬 Let us know how you build cardio into your weekly training — are you a red zone warrior or a zone 2 regular?👍 Like this episode? Hit that thumbs up!🔔 Subscribe for weekly PT tips & expert training content: / @stormfitnessacademyltd

  42. 63

    Part Two: From Martial Arts to Muscle, the training approach of Dan Mack

    🥋 What does martial arts have to do with skipping your kids to school?In this episode, we reconnect with Dan Mack — a father, martial artist, and personal trainer who’s transformed his life through fitness. From losing six stone to qualifying as a PT and now taking on a Level 4 in Strength & Conditioning, Dan shares how martial arts builds deep confidence, how athletic training benefits everyone (not just athletes), and why skipping might be one of the most underrated tools in your toolkit.💪 This one’s about real change, family values, and how to build fitness into the fabric of everyday life.Find out more about Dan and his new fitness business here:www.coachedfitt.co.ukhttps://www.instagram.com/coachedfitt/https://www.facebook.com/share/1AYZRrCU19/?mibextid=wwXIfr@coachedfitt⸻⏳ Timestamps – Jump to What You Need00:00 Intro01:14 Martial Arts & Confidence03:22 The Importance of Range04:26 Choosing a Training Provider05:38 The Value of a Teacher’s Approach07:41 The Power of Open Communication09:05 Finding Your ‘Why’10:07 Training Like an Athlete11:08 The Fun in Training12:11 The Benefits of Skipping13:54 Clarification on Skipping15:36 Advice for Starters17:53 The Joy of Learning21:08 Setting Goals22:41 Connecting with Dan📢 Want to build confidence through fitness? This episode shows how to get started.⸻🔔 Subscribe for weekly PT business tips & coaching advice: / @stormfitnessacademyltd⸻🔗 Get Started Today⸻Resources & Links:📢 Find out more about our PT courses & business coaching:👉 stormfitnessacademy.co.uk🔗 All our key links in one place:👉 linktr.ee/stormfitnessacademy💬 What’s the biggest fear holding you back as a PT? Message us on Instagram: @stormfitnessacademy✅ Follow us for more expert coaching:📍 Facebook: facebook.com/StormFitnessAcademy📍 Instagram: instagram.com/stormfitnessacademy📍 Website: stormfitnessacademy.co.uk📩 For Business Inquiries: [email protected]⸻=================================✅ About Storm Fitness Academy Ltd.Storm Fitness Academy is the premier provider of personal training and fitness instructor courses in Brighton, Sussex and online – we have the experience and know-how to qualify you. As the premier training provider in the area, we offer nationally accredited CIMSPA-approved fitness qualifications that ensure you meet the UK’s required standard to work in the fitness industry. If you are interested in learning with us, get in touch today.Our training is available at affordable prices, and we can arrange payment plans that you can repay interest-free over 12 months, so if you want to get started, there is no reason to delay. You can start your training as soon as we receive your deposit. As an added incentive, we offer guaranteed interviews for all academy graduates.📩 For Collaboration and Business Inquiries, please use the contact information below:📩 Email: [email protected]🔔 Are you ready to master fitness training with the experts? Subscribe & never miss an update on premier fitness courses, expert training tips, and exclusive conditioning tips!🎥 / @stormfitnessacademyltd=================================#MartialArtsFitness #ConfidenceThroughTraining #StormFitnessAcademy⚠️ DISCLAIMER: We do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of our publications. You acknowledge that you use the information we provide at your own risk. Always do your research.📜 Copyright Notice:This video and our YouTube channel contain dialogue, music, and images that are the property of Storm Fitness Academy Ltd. You are authorised to share the video link and embed this content as long as a link back to our YouTube channel is provided.

  43. 62

    Part One: How Dan Mack Turned His Life Around With Fitness

    From 17 Stone to Fitness Entrepreneur: Dan Mack's Transformation Story🔥 Losing 6 stone was just the beginning for Dan Mack. Now he's created a fitness business helping busy parents transform their lives.Dan's story proves you don't need crazy fad diets or hours in the gym to make incredible changes. As a working parent who transformed his body while balancing family life, he's now helping others do the same through flexible, online personal training that works around YOUR schedule.In this powerful episode, Dan shares how he went from struggling to climb stairs to building a fitness career, and how he and his partner Liz are creating a community where health and fitness work WITH family life, not against it.💪 If you think being a busy parent means you can't prioritise fitness, this episode will change your mind forever.Find out more about Dan and his new fitness business here:www.coachedfitt.co.ukhttps://www.instagram.com/coachedfitt/https://www.facebook.com/share/1AYZRrCU19/?mibextid=wwXIfr@coachedfitt⸻⏳ Timestamps – Jump to What You Need00:00:00 Intro - Dan's dramatic 6 stone weight loss00:00:57 What inspired Dan to become a personal trainer00:02:29 Family as motivation - not becoming "a middle-aged heart attack statistic"00:04:05 Why fitness isn't selfish - it's actually selfless00:05:07 Starting small - why 10-minute walks can change everything00:06:35 Dan's weight loss journey - from 17 stone to 11 stone00:08:29 How modern society makes obesity easy00:09:24 Walking to school - why simple choices make big differences00:12:29 The family fitness business - flexible online training for busy lives00:15:43 Liz's incredible post-baby transformation00:17:17 Creating positive fitness environments for your children00:19:46 Episode wrap-up and teaser for part 2📢 Want to transform your fitness while balancing a busy family life? There's a better way!⸻🔔 Subscribe for more inspiring fitness transformations: / @stormfitnessacademyltd⸻🔗 Get Started Today⸻Resources & Links:📢 Find out more about our PT courses & business coaching:👉 stormfitnessacademy.co.uk🔗 All our key links in one place:👉 linktr.ee/stormfitnessacademy💬 What’s the biggest fear holding you back as a PT? Message us on Instagram: @stormfitnessacademy✅ Follow us for more expert coaching:📍 Facebook: facebook.com/StormFitnessAcademy📍 Instagram: instagram.com/stormfitnessacademy📍 Website: stormfitnessacademy.co.uk📩 For Business Inquiries: [email protected]⸻=================================✅ About Storm Fitness Academy Ltd.Storm Fitness Academy is the premier provider of personal training and fitness instructor courses in Brighton, Sussex and online – we have the experience and know-how to qualify you. As the premier training provider in the area, we offer nationally accredited CIMSPA-approved fitness qualifications that ensure you meet the UK’s required standard to work in the fitness industry. If you are interested in learning with us, get in touch today.Our training is available at affordable prices, and we can arrange payment plans that you can repay interest-free over 12 months, so if you want to get started, there is no reason to delay. You can start your training as soon as we receive your deposit. As an added incentive, we offer guaranteed interviews for all academy graduates.📩 For Collaboration and Business Inquiries, please use the contact information below:📩 Email: [email protected]🔔 Are you ready to master fitness training with the experts? Subscribe & never miss an update on premier fitness courses, expert training tips, and exclusive conditioning tips!🎥 / @stormfitnessacademyltd=================================#WeightLossJourney #FitnessTransformation #ParentFitness #OnlinePT⚠️ DISCLAIMER: We do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of our publications. You acknowledge that you use the information we provide at your own risk. Always do your research.📜 Copyright Notice:This video and our YouTube channel contain dialogue, music, and images that are the property of Storm Fitness Academy Ltd. You are authorised to share the video link and embed this content as long as a link back to our YouTube channel is provided.

  44. 61

    Longevity, Breathwork & The Blueprint for Staying Strong at 70

    From blood sugar to breathwork at 66.In this episode, Jon’s back with Ray Conway — a PT with 25+ years in the game and still in serious shape.They cover everything from glucose control and coaching results, to dodgy diet decisions, nervous system resets and what it really takes to keep training for life.💡 If you’re working with older clients, adapting your own training, or just curious about long-term health — this one’s full of proper insight.⸻⏳ Timestamps – Skip to the Good Bits00:00 Ray’s health rules — blood sugar, not macros04:00 Clients reversing diabetes with basic changes08:00 When going vegan backfires — and going carnivore works10:30 Breathwork, trauma and Ray’s full-body response13:45 Adapting to online coaching and making it stick17:30 Getting strong for life — lessons from 45 years in the trenches📢 Real PT stories. No fluff. No hype. Just lived experience and coaching lessons that work.⸻💬 What’s changed most in your training over time?💬 Tried breathwork or coached someone through it?👍 If this hit home, give it a like.🔔 Subscribe for weekly no-nonsense coaching insight: / @stormfitnessacademyltd🔗 Want to coach smarter and build a long-term PT career?🔗 Get Started TodayResources & Links:📢 Find out more about our PT courses & business coaching:👉 stormfitnessacademy.co.uk🔗 All our key links in one place:👉 linktr.ee/stormfitnessacademy💬 What’s the biggest fear holding you back as a PT? Message us on Instagram: @stormfitnessacademy✅ Follow us for more expert coaching:📍 Facebook: facebook.com/StormFitnessAcademy📍 Instagram: instagram.com/stormfitnessacademy📍 Website: stormfitnessacademy.co.uk📩 For Business Inquiries: [email protected]⸻=================================✅ About Storm Fitness Academy Ltd.Storm Fitness Academy is the premier provider of personal training and fitness instructor courses in Brighton, Sussex and online – we have the experience and know-how to qualify you. As the premier training provider in the area, we offer nationally accredited CIMSPA-approved fitness qualifications that ensure you meet the UK’s required standard to work in the fitness industry. If you are interested in learning with us, get in touch today.Our training is available at affordable prices, and we can arrange payment plans that you can repay interest-free over 12 months, so if you want to get started, there is no reason to delay. You can start your training as soon as we receive your deposit. As an added incentive, we offer guaranteed interviews for all academy graduates.📩 For Collaboration and Business Inquiries, please use the contact information below:📩 Email: [email protected]🔔 Are you ready to master fitness training with the experts? Subscribe & never miss an update on premier fitness courses, expert training tips, and exclusive conditioning tips!🎥 / @stormfitnessacademyltd=================================#TheStormFitnessAcademyPodcast #Longevity #PTInspiration #RayConway #Breathwork #MindsetMatters #FitnessOver60 #MetabolicHealth #PTLife #RealWorldResults #BloodSugarControl #RecoveryWisdom #PersonalTrainerLife #TrainForLife⚠️ DISCLAIMER: We do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of our publications. You acknowledge that you use the information we provide at your own risk. Always do your research.📜 Copyright Notice:This video and our YouTube channel contain dialogue, music, and images that are the property of Storm Fitness Academy Ltd. You are authorised to share the video link and embed this content as long as a link back to our YouTube channel is provided.

  45. 60

    From Crisis to Comeback — The Story of Ray Conway

    #TheStormFitnessAcademyPodcast #ComebackStory #PTInspiration #RayConway #Resilience #MindsetMatters #FitnessOver60 #InjuryRecovery #PTLife #Longevity #ColdExposure #Breathwork #CoachingWisdom #PersonalTrainerLife #RealWorldResults #TrainForLifeFrom paralysis scare to peak condition at 66.In this episode, Jon sits down with legendary PT Ray Conway to share a remarkable comeback — from a serious motorbike accident that nearly left him paralysed, to rebuilding his life, body and mindset stronger than ever.💡 Whether you’re recovering from injury, building resilience, or just looking for inspiration, this one’s packed with real lessons in mindset, training and perseverance.⸻⏳ Timestamps – Skip to the Good Bits00:00 Told he’d be paralysed — Ray’s accident and hospital stay00:25 Meet Ray Conway: ripped at 66, PT for 25+ years00:50 From city trader to unexpected personal trainer01:35 The accident that changed everything — full story05:00 Miraculous recovery and walking out of hospital08:00 Straight back to work — recovery under pressure09:00 Lessons from 26 surgeries and brutal rehab10:00 What real rehabilitation looks like (and why mindset is everything)11:00 Preparing clients for surgery and faster recovery12:30 The real power of belief and mindset in healing14:00 Breathwork, trauma release and cold water therapy15:20 Ray’s unexpected life as a competitive dancer17:00 Why dancing was harder than anything else18:30 End of part one — teaser for part two📢 Real PT stories. No fluff. No nonsense. Just proper experience and lessons from the front line.⸻💬 What’s the biggest mindset shift you’ve had after an injury?💬 Ever made a comeback when you thought you couldn’t?👍 If this episode helped, give it a like.🔔 Subscribe for weekly PT tips, fitness business advice and no-nonsense coaching insights: / @stormfitnessacademyltd🔗 Ready to level up your PT game?🔗 Get Started TodayResources & Links:📢 Find out more about our PT courses & business coaching:👉 stormfitnessacademy.co.uk🔗 All our key links in one place:👉 linktr.ee/stormfitnessacademy💬 What’s the biggest fear holding you back as a PT? Message us on Instagram: @stormfitnessacademy✅ Follow us for more expert coaching:📍 Facebook: facebook.com/StormFitnessAcademy📍 Instagram: instagram.com/stormfitnessacademy📍 Website: stormfitnessacademy.co.uk📩 For Business Inquiries: [email protected]⸻=================================✅ About Storm Fitness Academy Ltd.Storm Fitness Academy is the premier provider of personal training and fitness instructor courses in Brighton, Sussex and online – we have the experience and know-how to qualify you. As the premier training provider in the area, we offer nationally accredited CIMSPA-approved fitness qualifications that ensure you meet the UK’s required standard to work in the fitness industry. If you are interested in learning with us, get in touch today.Our training is available at affordable prices, and we can arrange payment plans that you can repay interest-free over 12 months, so if you want to get started, there is no reason to delay. You can start your training as soon as we receive your deposit. As an added incentive, we offer guaranteed interviews for all academy graduates.📩 For Collaboration and Business Inquiries, please use the contact information below:📩 Email: [email protected]🔔 Are you ready to master fitness training with the experts? Subscribe & never miss an update on premier fitness courses, expert training tips, and exclusive conditioning tips!🎥 / @stormfitnessacademyltd=================================#FitnessBusiness #PTSuccess #StormFitnessAcademy #PersonalTrainingCareer⚠️ DISCLAIMER: We do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of our publications. You acknowledge that you use the information we provide at your own risk. Always do your research.📜 Copyright Notice:This video and our YouTube channel contain dialogue, music, and images that are the property of Storm Fitness Academy Ltd. You are authorised to share the video link and embed this content as long as a link back to our YouTube channel is provided.

  46. 59

    Never Do This as an Outdoor PT: Client-Killing Mistakes to Avoid

    No plan? No progress.This episode dives into the big mistakes that can quietly kill your outdoor PT business — from freestyling sessions to ignoring progression, and everything in between.💡 Whether you’re just getting started or already coaching in the wild, this one’s all about making your sessions professional, progressive and properly effective — even when it’s chucking it down.⸻⏳ Timestamps – Skip to the Good Bits00:00 Mistakes that kill client retention00:51 The biggest outdoor coaching mistake02:32 Adapting when kit or weather is limited03:52 Helping clients uncomfortable with training in public05:12 The risk of not planning for progression06:55 Keeping outdoor sessions professional (not just “a workout”)07:50 Branding and marketing mistakes to avoid08:58 Offline networking beats social media09:42 Systems that make outdoor PT work11:07 Should you become an outdoor PT?12:31 Memories from Storm Outdoor Fitness📢 No mirrors. No machines. No excuses. If you’re going to coach outdoors, do it properly. Structure it, own it — and your clients will keep showing up.⸻💬 Got an outdoor coaching mistake you’ve learned from?💬 What’s the best (or worst) weather you’ve trained in?👍 If this helped, give it a like.🔔 Subscribe for weekly no-fluff PT tips, mindset and fitness biz advice: / @stormfitnessacademyltd🔗 Ready to level up your PT game?🔗 Get Started TodayResources & Links:📢 Find out more about our PT courses & business coaching:👉 stormfitnessacademy.co.uk🔗 All our key links in one place:👉 linktr.ee/stormfitnessacademy💬 What’s the biggest fear holding you back as a PT? Message us on Instagram: @stormfitnessacademy✅ Follow us for more expert coaching:📍 Facebook: facebook.com/StormFitnessAcademy📍 Instagram: instagram.com/stormfitnessacademy📍 Website: stormfitnessacademy.co.uk📩 For Business Inquiries: [email protected]⸻=================================✅ About Storm Fitness Academy Ltd.Storm Fitness Academy is the premier provider of personal training and fitness instructor courses in Brighton, Sussex and online – we have the experience and know-how to qualify you. As the premier training provider in the area, we offer nationally accredited CIMSPA-approved fitness qualifications that ensure you meet the UK’s required standard to work in the fitness industry. If you are interested in learning with us, get in touch today.Our training is available at affordable prices, and we can arrange payment plans that you can repay interest-free over 12 months, so if you want to get started, there is no reason to delay. You can start your training as soon as we receive your deposit. As an added incentive, we offer guaranteed interviews for all academy graduates.📩 For Collaboration and Business Inquiries, please use the contact information below:📩 Email: [email protected]🔔 Are you ready to master fitness training with the experts? Subscribe & never miss an update on premier fitness courses, expert training tips, and exclusive conditioning tips!🎥 / @stormfitnessacademyltd=================================#OutdoorPT #ClientMistakes #StormFitnessAcademy #PTTips #OutdoorFitness #RealWorldResults #FitnessBusiness #TrainSmart #CoachBetter #NoFluff #MinimalKit #LevelUp #OutdoorCoaching #PTMarketing #BuildYourBiz #FitnessCoach⚠️ DISCLAIMER: We do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of our publications. You acknowledge that you use the information we provide at your own risk. Always do your research.📜 Copyright Notice:This video and our YouTube channel contain dialogue, music, and images that are the property of Storm Fitness Academy Ltd. You are authorised to share the video link and embed this content as long as a link back to our YouTube channel is provided.

  47. 58

    How to Set Up and Run a Successful Outdoor PT Business

    No mirrors, no machines, no problem.If you’ve ever thought about taking your sessions outside, this one’s for you. From insurance and kit to pricing, safety and dealing with sideways rain — this episode gives you the full lowdown on running proper sessions in the real world.💡 Whether you’re thinking about starting something new or want to sharpen what you’re already doing, here’s everything I’ve learned from years coaching in parks, paths and sometimes even snowstorms.⸻⏳ Timestamps00:00 Why outdoors? Why now?01:10 My outdoor PT background (and the infamous snowball class)02:10 Insurance, permits and the red tape side of things03:40 How to find the right space — and make it work05:07 Kit that travels (and actually gets used)06:02 Running great 1-to-1s vs group bootcamps07:31 Building a proper community around your sessions08:34 The admin and systems that’ll save your sanity10:07 Coaching without mirrors or machines12:00 What to do when the weather’s rubbish14:28 Should you charge less just because it’s outside? (Short answer: no)15:15 How to market yourself as the go-to outdoor coach17:43 Wrap-up + where to start if you’re serious📢 The outdoors isn’t a fallback — it’s a proper way to train. Build it right, coach it well, and your clients will love it.⸻💬 Got a wild outdoor session story?💬 What kit always lives in your backpack?👍 Enjoyed this one? Give it a thumbs up.🔔 Subscribe for weekly no-fluff PT tips, mindset, and smart business advice: / @stormfitnessacademyltd🔗 Want to get going with your own PT career?Resources & Links:📢 Find out more about our PT courses & business coaching:👉 stormfitnessacademy.co.uk🔗 All our key links in one place:👉 linktr.ee/stormfitnessacademy💬 What’s the biggest fear holding you back as a PT? Message us on Instagram: @stormfitnessacademy✅ Follow us for more expert coaching:📍 Facebook: facebook.com/StormFitnessAcademy📍 Instagram: instagram.com/stormfitnessacademy📍 Website: stormfitnessacademy.co.uk📩 For Business Inquiries: [email protected]⸻=================================✅ About Storm Fitness Academy Ltd.Storm Fitness Academy is the premier provider of personal training and fitness instructor courses in Brighton, Sussex and online – we have the experience and know-how to qualify you. As the premier training provider in the area, we offer nationally accredited CIMSPA-approved fitness qualifications that ensure you meet the UK’s required standard to work in the fitness industry. If you are interested in learning with us, get in touch today.Our training is available at affordable prices, and we can arrange payment plans that you can repay interest-free over 12 months, so if you want to get started, there is no reason to delay. You can start your training as soon as we receive your deposit. As an added incentive, we offer guaranteed interviews for all academy graduates.📩 For Collaboration and Business Inquiries, please use the contact information below:📩 Email: [email protected]🔔 Are you ready to master fitness training with the experts? Subscribe & never miss an update on premier fitness courses, expert training tips, and exclusive conditioning tips!🎥 / @stormfitnessacademyltd=================================#OutdoorTraining #PTTips #FitnessBusiness #StormFitnessAcademy #TrainAnywhere #NoExcuses #MinimalKit #PTMarketing #CoachSmarter #OutdoorsIsOpen #ClientResults #BuildYourBiz #OutdoorCoaching #LevelUp #FitnessCoach⚠️ DISCLAIMER: We do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of our publications. You acknowledge that you use the information we provide at your own risk. Always do your research.📜 Copyright Notice:This video and our YouTube channel contain dialogue, music, and images that are the property of Storm Fitness Academy Ltd. You are authorised to share the video link and embed this content as long as a link back to our YouTube channel is provided.

  48. 57

    How to Coach Outdoors with Minimal Kit (And Still Get Amazing Results)

    No gym? No problem.In this episode, we’re talking about how to run proper training sessions outdoors with barely any kit. Whether you’re a PT looking to take your clients outside, or just keen to mix things up — here’s how to coach smarter with what you’ve got.💡 From session structure and kit essentials, to why logging progress matters — we’re covering how to get results in the real world, not just the gym.⸻⏳ Timestamps – Skip to What You Need00:00 No gym? No problem00:33 Why outdoor training is so effective01:34 My outdoor coaching background02:30 The essential kit list (and what I actually used)06:09 Building strength, mobility and fitness outside09:07 Structuring an effective outdoor session10:51 Tracking progress and making gains12:46 Using the environment as your gym14:42 Common mistakes and how to avoid them16:22 Keeping it fresh and professional19:10 Outro + what’s coming next📢 Outdoor coaching isn’t second best — it’s a proper way to train. Keep it simple, keep it structured, and get stuck in.⸻💬 Got a go-to bit of kit for training outside?💬 Done a session in a weird location? Share it in the comments.👍 Like the episode? Give it a thumbs up.🔔 Subscribe for weekly no-nonsense PT tips, mindset, and business strategy: / @stormfitnessacademyltdResources & Links:📢 Find out more about our PT courses & business coaching:👉 stormfitnessacademy.co.uk🔗 All our key links in one place:👉 linktr.ee/stormfitnessacademy💬 What’s the biggest fear holding you back as a PT? Message us on Instagram: @stormfitnessacademy✅ Follow us for more expert coaching:📍 Facebook: facebook.com/StormFitnessAcademy📍 Instagram: instagram.com/stormfitnessacademy📍 Website: stormfitnessacademy.co.uk📩 For Business Inquiries: [email protected]⸻=================================✅ About Storm Fitness Academy Ltd.Storm Fitness Academy is the premier provider of personal training and fitness instructor courses in Brighton, Sussex and online – we have the experience and know-how to qualify you. As the premier training provider in the area, we offer nationally accredited CIMSPA-approved fitness qualifications that ensure you meet the UK’s required standard to work in the fitness industry. If you are interested in learning with us, get in touch today.Our training is available at affordable prices, and we can arrange payment plans that you can repay interest-free over 12 months, so if you want to get started, there is no reason to delay. You can start your training as soon as we receive your deposit. As an added incentive, we offer guaranteed interviews for all academy graduates.📩 For Collaboration and Business Inquiries, please use the contact information below:📩 Email: [email protected]🔔 Are you ready to master fitness training with the experts? Subscribe & never miss an update on premier fitness courses, expert training tips, and exclusive conditioning tips!🎥 / @stormfitnessacademyltd=================================#OutdoorTraining #PTTips #NoEquipmentWorkout #PersonalTrainer #FitnessCoach #StormFitnessAcademy #TrainAnywhere #MinimalKit #PTMarketing #GrowYourBiz #ClientResults #FitnessBusiness #OutdoorWorkouts #LevelUp #CoachSmarter⚠️ DISCLAIMER: We do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of our publications. You acknowledge that you use the information we provide at your own risk. Always do your research.📜 Copyright Notice:This video and our YouTube channel contain dialogue, music, and images that are the property of Storm Fitness Academy Ltd. You are authorised to share the video link and embed this content as long as a link back to our YouTube channel is provided.

  49. 56

    Never Do This If You Want More PT Clients (The #1 Sales Mistake)

    Still selling PT sessions? That might be the reason you’re not getting clients.In this episode, we dig into the biggest mistake personal trainers make when trying to grow — and what to do instead. If you want to coach smarter, get better results for your clients, and actually build a business that works long-term… this one’s for you.💡 From pricing mistakes and accountability, to why discounting can backfire — we’re covering the real stuff no one teaches you when you qualify.⸻⏳ Timestamps – Skip to What You Need00:00 The mistake that’s stopping you getting clients00:37 Why “selling sessions” doesn’t cut it02:05 The price trap (and how it drags you down)03:09 Sell outcomes, not time04:01 What clients are really paying you for06:01 Accountability: the missing link07:32 Niche down — stop trying to coach everyone08:46 Stop selling 45 minutes — sell transformation09:16 Why you don’t need slick sales scripts10:29 Don’t jump in too quick — just listen10:37 Value > Discounts (seriously)13:02 Why freebies don’t work14:04 That time I tried to help a mate for free… (spoiler: it backfired)15:26 Follow up your leads — don’t ghost them17:11 Final word: you’re not selling sessions, you’re selling you17:39 Shameless plug – our Bulletproof Business Course18:23 Like, share, subscribe – you know the drill📢 Want to stand out as a coach? It starts with getting the basics right. Ditch the price war, stop selling hours, and back yourself.⸻💬 What’s a mistake you made when starting out as a PT?💬 Drop it in the comments — let’s learn from each other.👍 Like the episode? Hit the thumbs up.🔔 Subscribe for weekly no-BS PT tips, mindset, and business strategy: / @stormfitnessacademyltdResources & Links:📢 Find out more about our PT courses & business coaching:👉 stormfitnessacademy.co.uk🔗 All our key links in one place:👉 linktr.ee/stormfitnessacademy💬 What’s the biggest fear holding you back as a PT? Message us on Instagram: @stormfitnessacademy✅ Follow us for more expert coaching:📍 Facebook: facebook.com/StormFitnessAcademy📍 Instagram: instagram.com/stormfitnessacademy📍 Website: stormfitnessacademy.co.uk📩 For Business Inquiries: [email protected]⸻=================================✅ About Storm Fitness Academy Ltd.Storm Fitness Academy is the premier provider of personal training and fitness instructor courses in Brighton, Sussex and online – we have the experience and know-how to qualify you. As the premier training provider in the area, we offer nationally accredited CIMSPA-approved fitness qualifications that ensure you meet the UK’s required standard to work in the fitness industry. If you are interested in learning with us, get in touch today.Our training is available at affordable prices, and we can arrange payment plans that you can repay interest-free over 12 months, so if you want to get started, there is no reason to delay. You can start your training as soon as we receive your deposit. As an added incentive, we offer guaranteed interviews for all academy graduates.📩 For Collaboration and Business Inquiries, please use the contact information below:📩 Email: [email protected]🔔 Are you ready to master fitness training with the experts? Subscribe & never miss an update on premier fitness courses, expert training tips, and exclusive conditioning tips!🎥 / @stormfitnessacademyltd=================================#PersonalTrainer #FitnessBusiness #PTSuccess #FitnessCoach #GrowYourBiz #OnlineCoach #BusinessMindset #EntrepreneurLife #ClientAttraction #PTMarketing #TrainerTips #FitnessIndustry #SideHustle #LevelUp #StormFitnessAcademy⚠️ DISCLAIMER: We do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of our publications. You acknowledge that you use the information we provide at your own risk. Always do your research.📜 Copyright Notice:This video and our YouTube channel contain dialogue, music, and images that are the property of Storm Fitness Academy Ltd. You are authorised to share the video link and embed this content as long as a link back to our YouTube channel is provided.

  50. 55

    The 3 Biggest Training Mistakes That Are Holding You (and Your Clients) Back

    Are you (or your clients) making one of these common training mistakes? It could be the reason you’re not seeing results.In this episode, we break down the 3 biggest mistakes most people make with their training—and how to fix them. If you’re working toward becoming a PT or looking to coach more effectively, this one’s essential listening.💡 From skipping structured programmes to poor recovery and bad exercise choices, these are the habits that hold people back—and what you can do as a coach to help them progress faster.⸻⏳ Timestamps – Jump to What You Need00:00 Intro – Why Most People in the Gym Struggle01:13 Mistake #1: No Programme – The Fastest Way to Plateau06:57 Mistake #2: Ignoring Recovery – Sleep, Stress, Nutrition & De-load Weeks13:15 Mistake #3: Poor Exercise Selection – Your Client Isn’t You17:14 Recap – 3 Mistakes to Watch Out For18:32 A Personal Mistake I Made (And What I Should’ve Said Instead)19:05 Challenge: What’s the Silliest Mistake You’ve Made as a PT?📢 Want to become a successful PT? Start by mastering the basics. Avoid these mistakes and set yourself (and your clients) up to win.#PersonalTrainer #FitnessBusiness #PTSuccess #FitnessCoach #GrowYourBiz #OnlineCoach #BusinessMindset #EntrepreneurLife #ClientAttraction #PTMarketing #TrainerTips #FitnessIndustry #SideHustle #LevelUp #StormFitnessAcademy⸻Resources & Links:📢 Find out more about our PT courses & business coaching:👉 stormfitnessacademy.co.uk🔗 All our key links in one place:👉 linktr.ee/stormfitnessacademy💬 What’s the biggest fear holding you back as a PT? Message us on Instagram: @stormfitnessacademy✅ Follow us for more expert coaching:📍 Facebook: facebook.com/StormFitnessAcademy📍 Instagram: instagram.com/stormfitnessacademy📍 Website: stormfitnessacademy.co.uk📩 For Business Inquiries: [email protected]⸻=================================✅ About Storm Fitness Academy Ltd.Storm Fitness Academy is the premier provider of personal training and fitness instructor courses in Brighton, Sussex and online – we have the experience and know-how to qualify you. As the premier training provider in the area, we offer nationally accredited CIMSPA-approved fitness qualifications that ensure you meet the UK’s required standard to work in the fitness industry. If you are interested in learning with us, get in touch today.Our training is available at affordable prices, and we can arrange payment plans that you can repay interest-free over 12 months, so if you want to get started, there is no reason to delay. You can start your training as soon as we receive your deposit. As an added incentive, we offer guaranteed interviews for all academy graduates.📩 For Collaboration and Business Inquiries, please use the contact information below:📩 Email: [email protected]🔔 Are you ready to master fitness training with the experts? Subscribe & never miss an update on premier fitness courses, expert training tips, and exclusive conditioning tips!🎥 / @stormfitnessacademyltd=================================#FitnessBusiness #PTSuccess #StormFitnessAcademy #PersonalTrainingCareer⚠️ DISCLAIMER: We do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of our publications. You acknowledge that you use the information we provide at your own risk. Always do your research.📜 Copyright Notice:This video and our YouTube channel contain dialogue, music, and images that are the property of Storm Fitness Academy Ltd. You are authorised to share the video link and embed this content as long as a link back to our YouTube channel is provided.

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ABOUT THIS SHOW

Welcome to The Storm Fitness Academy Podcast, the ultimate show for fitness enthusiasts, aspiring personal trainers, and coaches looking to build a thriving career in the industry. Hosted by Jon Bond—fitness educator, entrepreneur, and strength coach—this podcast dives deep into everything from training principles and business strategies to industry insights and real-world success stories.Each episode is packed with expert advice, no-nonsense discussions, and plenty of humour, making learning both engaging and actionable. Whether you're considering becoming a personal trainer, already qualified, or just passionate about fitness, this podcast will help you navigate the industry with confidence.Expect inspiring interviews, myth-busting conversations, and practical tips to take your training, coaching, and business to the next level. If you want a career in fitness that’s fulfilling, financially rewarding, and flexible, you’re in the right place.Listen, learn, and level up with The

HOSTED BY

Jon Bond BSc (Hons), MSc, PGCE, QTS

Produced by Jon Bond

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