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All Episodes

The Unified Brand - Branding Podcast — 242 episodes · page 1 of 3

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1

What VCs Really Look for in Founders — Matan Hazanov

2

How to Create a Category Your Brand Can Own

3

When Should You Rebrand? Building a Brand That Lasts with Christy Madden

4

Why Great Brands Need Permission to Play — Paul Blackburn, Founder of Studio Blackburn

5

Personal Branding Isn’t About You: How to Become Valuable & Visible with Vanessa Errecarte

6

How Lego Rebuilt an Iconic Brand: A Masterclass in Strategic Reinvention

7

Stop Reinventing Your Brand: Find the Truth That Makes You Different | Meghan Labot

8

How Athletes Are Becoming Global Brands | Joe Pattison, EMW Global

9

IKEA's Secret Brand Strategy: Why Flat-Pack Furniture Was Never About Saving Money

10

The Story Behind Every Great Brand: How Podcasting Turns Founders Into Trusted Authorities | Brandy Whalen

11

The Brand System Every Growing Business Needs

12

Why People Really Buy: Will Leach on the Hidden Psychology Behind Great Brands

13

The Power of Story to Transform Brands and People — with Laura Nespoli

14

10 Indicators it is Time To Rebrand Your Business

15

Why Meaning Is the Most Valuable IP Your Brand Owns With Oana Leonte

16

How to Bottle Brand Magic and Turn Creativity Into Business Growth | Marc Rust

17

Why Most Brands Feel Incomplete (And the 4 Layers Every Business Needs to Scale)

18

Tom Foulkes (Former McLaren Global Head of Brand): Why Attention Isn’t Enough — The Real Battle Is Memory

19

The Brand Strategy Behind Liquid Death’s $1.4B Success

20

Why Great Brands Need One Iconic Product – Tobi Egberongbe on Storytelling, Vintage Culture & Building a Timeless Brand

21

Why Brand Fragmentation Is Quietly Killing Your Growth

22

"We Fired Our Biggest Clients to Survive” — Gilad Bechar on Scaling Profitably, Not Just Fast

23

How Storytelling Shapes Products, Culture, Leadership, and Growth

24

How Great Brands Stick: Ulli Appelbaum on Brand Associations, Memory & Growth

25

Why Most Brands Fail (And How to Become Impossible to Ignore)

26

The Future of Video Marketing: AI, Creativity, and Brand with VEED’s Lisa Vecchio

27

Brand Positioning: The Hidden Reason Customers Choose You (Or Your Competitors)

28

Why Heritage Brands Slowly Fade (And How to Save Them) – Michael Koenig

29

10 Clear Signs It’s Time to Rebrand (Before It Costs You Growth)

30

How to Win Social Media in 2026: Niching Down, AI & Product-Market Fit — with Emeric Ernoult, CEO of Agorapulse

31

Beige Brands Get Ignored — David Brier on the Power of Bold Differentiation

32

2026 Brand Trends That Actually Matter: How to Cut Through the Noise and Build Demand

33

From Collapse to Comeback: J. Supowitz on Ego, Reinvention & Building a Multi-Million Dollar Brand

34

Designing Demand: Pete Sena on Turning Story into Strategy for Scalable Growth

35

Positioning vs Repositioning: What Your Brand Really Needs

36

Retail Growth Secrets: Jane Merton on Positioning, Scaling & Selling in Big Box Stores

37

Why Winning Brands Create Categories, Not Just Products

38

Franchise from the Inside Out: Amrit Dhaliwal on Disrupting Your Market By Building Standout Brands

39

Why Great Brand Stories Build Loyalty — Not Just Attention

40

How to Turn Your Business Into a Blockbuster Brand with Hollywood-Level Storytelling With Greg Logan

41

Why Brands Like Airbnb & Liquid Death Don’t Compete, They Redefine

42

From Disney Magic to Main Street Mastery: Vance Morris on Turning Customer Experience Into Revenue

43

10 Powerful Reasons to Rebrand Your Business Now

44

Donald Kelly on Podcasting as the #1 Sales Tool Most B2B Brands Overlook

45

The Identity Code: Ryan Chute on Frictionless Marketing, Motivation, and Building Brands That Bond

46

Your Brand Isn't Broken, It's Misaligned: How to Fix a Brand Identity Crisis

47

Howard Lim on Authentic Branding: Designing Companies from the Inside Out

48

Why Your Brand Isn't Working—Even with Great Design | Brand Strategy Essentials

49

The Father of Brand DNA on Building Iconic Brands: Peter Wilken on Brand Strategy, Purpose & Change Management

50

How to Build an Iconic Brand That Customers Never Forget

51

How Brand Storytelling Starts With Self-Awareness – with Deevo Tindall

52

Designing for Emotion: How Robert Brunner Shaped Iconic Brands Like Beats, Apple & Square

53

Why Most Brands Miss the Mark – And How to Become Unforgettable

54

Future of Brand Equity: Disruption, Differentiation & the Power of Signature Stories With David Aaker

55

How Red Bull Built a Brand You Don’t Just Buy From—You Belong To

56

How John Sapiente Built a Patriot-Driven Movement into a Multi-Brand Fashion Empire

57

The 9 Unbreakable Principles of Startup Branding

58

Bridging the Gap: How to Overcome the Curse of Knowledge and Truly Resonate with Your Audience

59

From Disney to DIY Brands: Jacinta Gandy on Building Strategic Foundations That Scale

60

How Iconic Brands Like Nike & Netflix Broke the Mold

61

Dan Wallace on the Physics of Brand: How Time, Space & Memory Create Meaningful Brands

62

Building a Winning Company Culture: Lessons from Netflix, Google, Zappos, Pixar, Zoom, and IKEA

63

Barry LaBov on How Brand Differentiation Builds Employee Pride and Market Leadership

64

The Ultimate Rebranding Roadmap: How to Strategically Transform Your Brand

65

Scaling Smarter: Maxwell Nee on Business Growth, Market Gaps & AI-Driven Sales

66

The Power of a Great Tagline: Iconic Examples & Lessons for Your Brand

67

Building a Purpose-Driven Brand with Innovative Technology – Seth Casden

68

Avoid These 4 Costly Rebranding Mistakes

69

Mastering Referral Marketing & Personal Branding with Scott Grates

70

7 Proven Strategies to Make Your Brand Stand Out

71

Why a Great Brand Story Has The Power To Change The World - With Seth Erikson

72

How to Embed Memorability into Your Brand's DNA: Proven Strategies for Long-Term Recognition

73

Building Scalable Brands with Simplicity and Innovation – with Toby Burns

74

Why Differentiation Is Crucial To Building a Stand Out Brand and Team With Barry Labov

75

Unlocking Brand Memorability: The Cognitive Hack Your Audience Needs

76

Aligning Your Brand’s Truth with Greg Monaco

77

Is It Time to Rebrand? Unlock Your Product’s Full Potential

78

Unlocking the Power of Community Marketing for Multi-Unit Brands with Brett Campbell

79

Unleash Your Brand's Personality: Stand Out and Connect

80

How to Decommoditize Your Brand: Supervillain Marketing Secrets with Jesse Wroblewski

81

Unveiling Disney's Brand Magic: How to Captivate Your Audience

82

How to Create Brand Names That Stick With Alexandra Watkins (Replay)

83

7 Common Mistakes Preventing Your Brand's Growth (& How to Fix It!)

84

Marketing Mastery: Expert Insights & Strategies with Margarita Eberline

85

Mastering Brand Names: 7 Deadly Sins to Avoid

86

Unlocking the Secrets of Effective Brand Positioning with Kathy Guzmán Galloway

87

How a Strong Brand Vision Transforms Your Business

88

Cracking the Code of Cultural Relevance: Insights from Jim Pietruszynski, CEO of Soulsight

89

Unveiling the Story Behind the Iconic Nike Swoosh: Lessons for Your Brand

90

Building a Future Ready Brand With Mitch Duckler

91

5 Steps to Unstoppable Brand Positioning

92

Utilising storytelling, leadership, strategy and worldbuilding to align your brand with Gavin McMahon (Replay)

93

What Type of Rebrand is Right For Your Business?

94

Unlock Your Brand's Hidden Power: Cultural Intelligence for Marketers with Anastasia Kārkliņa Gabriel

95

Unmute Your Brand: The Secret Weapon of Sonic Branding

96

Unstoppable Brand Recognition and Growth Using Data With Jiri Boudal

97

Is Your Brand Stuck in the Past? 5 Signs It's Time to Rebrand

98

Crack the Customer Code: Messaging Magic with Kate Dileo

99

Unlock the Power of Sound: Sonic Branding for Business Growth

100

Brand Blind Spots: How to Avoid Derailing Your Acquisition Strategy (with Chris Shipferling)