The Unified Brand - Branding Podcast cover art

All Episodes

The Unified Brand - Branding Podcast — 256 episodes

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Title
1

How Athletes Are Becoming Global Brands | Joe Pattison, EMW Global

2

IKEA's Secret Brand Strategy: Why Flat-Pack Furniture Was Never About Saving Money

3

The Story Behind Every Great Brand: How Podcasting Turns Founders Into Trusted Authorities | Brandy Whalen

4

The Brand System Every Growing Business Needs

5

Why People Really Buy: Will Leach on the Hidden Psychology Behind Great Brands

6

The Power of Story to Transform Brands and People — with Laura Nespoli

7

10 Indicators it is Time To Rebrand Your Business

8

Why Meaning Is the Most Valuable IP Your Brand Owns With Oana Leonte

9

How to Bottle Brand Magic and Turn Creativity Into Business Growth | Marc Rust

10

Why Most Brands Feel Incomplete (And the 4 Layers Every Business Needs to Scale)

11

Tom Foulkes (Former McLaren Global Head of Brand): Why Attention Isn’t Enough — The Real Battle Is Memory

12

The Brand Strategy Behind Liquid Death’s $1.4B Success

13

Why Great Brands Need One Iconic Product – Tobi Egberongbe on Storytelling, Vintage Culture & Building a Timeless Brand

14

Why Brand Fragmentation Is Quietly Killing Your Growth

15

"We Fired Our Biggest Clients to Survive” — Gilad Bechar on Scaling Profitably, Not Just Fast

16

How Storytelling Shapes Products, Culture, Leadership, and Growth

17

How Great Brands Stick: Ulli Appelbaum on Brand Associations, Memory & Growth

18

Why Most Brands Fail (And How to Become Impossible to Ignore)

19

The Future of Video Marketing: AI, Creativity, and Brand with VEED’s Lisa Vecchio

20

Brand Positioning: The Hidden Reason Customers Choose You (Or Your Competitors)

21

Why Heritage Brands Slowly Fade (And How to Save Them) – Michael Koenig

22

10 Clear Signs It’s Time to Rebrand (Before It Costs You Growth)

23

How to Win Social Media in 2026: Niching Down, AI & Product-Market Fit — with Emeric Ernoult, CEO of Agorapulse

24

Beige Brands Get Ignored — David Brier on the Power of Bold Differentiation

25

2026 Brand Trends That Actually Matter: How to Cut Through the Noise and Build Demand

26

From Collapse to Comeback: J. Supowitz on Ego, Reinvention & Building a Multi-Million Dollar Brand

27

Designing Demand: Pete Sena on Turning Story into Strategy for Scalable Growth

28

Positioning vs Repositioning: What Your Brand Really Needs

29

Retail Growth Secrets: Jane Merton on Positioning, Scaling & Selling in Big Box Stores

30

Why Winning Brands Create Categories, Not Just Products

31

Franchise from the Inside Out: Amrit Dhaliwal on Disrupting Your Market By Building Standout Brands

32

Why Great Brand Stories Build Loyalty — Not Just Attention

33

How to Turn Your Business Into a Blockbuster Brand with Hollywood-Level Storytelling With Greg Logan

34

Why Brands Like Airbnb & Liquid Death Don’t Compete, They Redefine

35

From Disney Magic to Main Street Mastery: Vance Morris on Turning Customer Experience Into Revenue

36

10 Powerful Reasons to Rebrand Your Business Now

37

Donald Kelly on Podcasting as the #1 Sales Tool Most B2B Brands Overlook

38

The Identity Code: Ryan Chute on Frictionless Marketing, Motivation, and Building Brands That Bond

39

Your Brand Isn't Broken, It's Misaligned: How to Fix a Brand Identity Crisis

40

Howard Lim on Authentic Branding: Designing Companies from the Inside Out

41

Why Your Brand Isn't Working—Even with Great Design | Brand Strategy Essentials

42

The Father of Brand DNA on Building Iconic Brands: Peter Wilken on Brand Strategy, Purpose & Change Management

43

How to Build an Iconic Brand That Customers Never Forget

44

How Brand Storytelling Starts With Self-Awareness – with Deevo Tindall

45

How Lego Rebuilt an Iconic Brand: A Masterclass in Strategic Reinvention

46

Designing for Emotion: How Robert Brunner Shaped Iconic Brands Like Beats, Apple & Square

47

Why Most Brands Miss the Mark – And How to Become Unforgettable

48

Future of Brand Equity: Disruption, Differentiation & the Power of Signature Stories With David Aaker

49

How Red Bull Built a Brand You Don’t Just Buy From—You Belong To

50

How John Sapiente Built a Patriot-Driven Movement into a Multi-Brand Fashion Empire

51

The 9 Unbreakable Principles of Startup Branding

52

Bridging the Gap: How to Overcome the Curse of Knowledge and Truly Resonate with Your Audience

53

From Disney to DIY Brands: Jacinta Gandy on Building Strategic Foundations That Scale

54

How Iconic Brands Like Nike & Netflix Broke the Mold

55

Dan Wallace on the Physics of Brand: How Time, Space & Memory Create Meaningful Brands

56

Building a Winning Company Culture: Lessons from Netflix, Google, Zappos, Pixar, Zoom, and IKEA

57

Barry LaBov on How Brand Differentiation Builds Employee Pride and Market Leadership

58

The Ultimate Rebranding Roadmap: How to Strategically Transform Your Brand

59

Scaling Smarter: Maxwell Nee on Business Growth, Market Gaps & AI-Driven Sales

60

The Power of a Great Tagline: Iconic Examples & Lessons for Your Brand

61

Building a Purpose-Driven Brand with Innovative Technology – Seth Casden

62

Avoid These 4 Costly Rebranding Mistakes

63

Mastering Referral Marketing & Personal Branding with Scott Grates

64

7 Proven Strategies to Make Your Brand Stand Out

65

Why a Great Brand Story Has The Power To Change The World - With Seth Erikson

66

How to Embed Memorability into Your Brand's DNA: Proven Strategies for Long-Term Recognition

67

Building Scalable Brands with Simplicity and Innovation – with Toby Burns

68

Why Differentiation Is Crucial To Building a Stand Out Brand and Team With Barry Labov

69

Unlocking Brand Memorability: The Cognitive Hack Your Audience Needs

70

Aligning Your Brand’s Truth with Greg Monaco

71

Is It Time to Rebrand? Unlock Your Product’s Full Potential

72

Unlocking the Power of Community Marketing for Multi-Unit Brands with Brett Campbell

73

Unleash Your Brand's Personality: Stand Out and Connect

74

How to Decommoditize Your Brand: Supervillain Marketing Secrets with Jesse Wroblewski

75

Unveiling Disney's Brand Magic: How to Captivate Your Audience

76

How to Create Brand Names That Stick With Alexandra Watkins (Replay)

77

7 Common Mistakes Preventing Your Brand's Growth (& How to Fix It!)

78

Marketing Mastery: Expert Insights & Strategies with Margarita Eberline

79

Mastering Brand Names: 7 Deadly Sins to Avoid

80

Unlocking the Secrets of Effective Brand Positioning with Kathy Guzmán Galloway

81

How a Strong Brand Vision Transforms Your Business

82

Cracking the Code of Cultural Relevance: Insights from Jim Pietruszynski, CEO of Soulsight

83

Unveiling the Story Behind the Iconic Nike Swoosh: Lessons for Your Brand

84

Building a Future Ready Brand With Mitch Duckler

85

5 Steps to Unstoppable Brand Positioning

86

Utilising storytelling, leadership, strategy and worldbuilding to align your brand with Gavin McMahon (Replay)

87

What Type of Rebrand is Right For Your Business?

88

Unlock Your Brand's Hidden Power: Cultural Intelligence for Marketers with Anastasia Kārkliņa Gabriel

89

Unmute Your Brand: The Secret Weapon of Sonic Branding

90

Unstoppable Brand Recognition and Growth Using Data With Jiri Boudal

91

Is Your Brand Stuck in the Past? 5 Signs It's Time to Rebrand

92

Crack the Customer Code: Messaging Magic with Kate Dileo

93

Unlock the Power of Sound: Sonic Branding for Business Growth

94

Brand Blind Spots: How to Avoid Derailing Your Acquisition Strategy (with Chris Shipferling)

95

5 Questions Every Business Needs to Ask Before a Brand Makeover

96

BBC Creative to Frontify: Hugo Timm on Building Brands in the Digital Age

97

Brand Strategy Workshop - 4 Reasons you should workshop your brand

98

Pricing isn't about price with Melina Palmer from the Brainy Business

99

How to Create an Engaging Brand Experience and Create Superfans with Brittany Hodak

100

8 Steps to Brand Strategy Bliss: Build a Brand Your Audience Loves

101

Navigating Brand Misconceptions & Maximising Your Business Impact with Andrew Myles

102

What is Brand Strategy? [3 Questions You Need to Answer Before Defining Yours]

103

Insights from the Frontlines: Navigating Research, Truth-Telling, and Impactful Decision-Making With Sean Campbell

104

How to create a successful brand that your audience loves [7 KEY ELEMENTS]

105

Unveiling the Secrets of Brand Love with Dr. Aaron Ahuvia

106

Branding VS Marketing - What's the difference and how do they grow your business

107

Unlocking Consumer Psychology: The Lazy Shortcut to Marketing Success With Nathan Yeung

108

Brand differentiation strategies to stand out from the competition

109

Boosting Your Business Through Strategic Collaboration With Gabriella Beyer-King

110

Why a strong brand is important for your business success

111

How to Amplify Your Personal Brand's Unique Voice and Cultivate Influence with Emma Wainer (Part 2)

112

Brand alignment and the process of building unified and aligned brands

113

Building an Impactful Brand Strategy With Mark Drager

114

What is a brand audit and how to uncover the issues costing your brand

115

Demand Generation Tactics to Supercharge Your Marketing With Deanna Shimota

116

4 Branding elements that will help you build a strong and aligned brand

117

Building Your Personal Brand Through Speaking With Grant Baldwin

118

Building a Thriving Business With a Differentiated Brand Featuring Dr Wayne Wright

119

Brand Storytelling Tips To Skyrocket Your Audience Engagement [6 Impactful Tips]

120

Take a Stand With Your Brand With John Keating Of Dark Horse

121

How to Build an Effective Brand Communication Strategy

122

Building A Kick Ass Brand That Stands Out From The Competition With Ernie Harker

123

Brand Positioning Examples - Define Your Brand Enemy

124

Building a Talent Growth Strategy With Josh Fuller Founder of magic Digital

125

Brand Alignment Strategy - [ Unify Your Brand across 4 Important brand layers]

126

How To Be Disruptive With Your Marketing With Jacob Baadsgaard

127

Brand Purpose Strategy - 5 Big Brand Examples

128

How to Supercharge Your Brand Awareness Strategy - [4 tips to build a Memorable Brand]

129

How to Stand Out From The Crowd and Be Truly Unique With Freddie Öst from Snask

130

Brand Development Strategy - [7 Steps to building an Iconic Brand]

131

How To Accelerate Your Marketing and Build a Thriving Business With Brad Sugars CEO of ActionCoach

132

Brand Messaging Tips: 5 Ways to Bridge the Gap and Connect With Your Audience

133

Why People Buy and The Psychology Behind it With Melina Palmer

134

Brand Differentiation - 5 Examples of Brands That Stand Out From the Competition

135

Building a Stand Out Brand Experience With Ariadna Navarro

136

Company Culture Examples | Six Happy Brands Show You How to Build a Bright Brand Culture

137

Building a Strong Business Mindset to Overcome The Beliefs Holding You Back With Sebastian Koellner Chief MindSetter at Money Freedom Mindset

138

Why company culture is important for your brand

139

Developing a Strong Brand Identity Using an Archetype Blend With Richard Gillingwater Founder of RADNB

140

Rebranding Failures - 6 of the biggest fails and what went wrong - Brand and Marketing Podcast

141

How Better Alignment Leads to Better Customer Experience With Chris Wallace From InnerView Group

142

Rebranding Process - 6 Crucial Steps to Successfully Rebrand Your Business

143

Great Brand Tagline Examples - [8 of the Best]

144

Why a Great Brand Story Has The Power To Change The World - With Seth Erikson

145

Rebranding Your Business - 4 Mistakes to Avoid

146

The Role Positioning Plays in Attracting and Retaining High Quality Customers and Talent - With Andy Cunningham

147

Brand Positioning Principles - 5 Concepts to Help Position Your Brand

148

How to Make Sure a Rebrand is Successful With Jim Heininger of the Rebranding Experts

149

How to Create a Great Tagline for Your Brand - [4 Important Steps]

150

The Importance of Building a Human Brand With Stephen Houraghan from Brand Master Academy

151

Brand Vision Statement Examples - 5 Of the best and what makes them great

152

The Power of Test Driven Marketing with Global Marketing Advisor Tim Parkin

153

5 Stages of Brand Recognition - How to create raving fans

154

How to Create a High-performing Happy Culture With Laura Tejada from Skybounders

155

Brand Storytelling Tips To Skyrocket Your Audience Engagement

156

What Your Brand Needs to do to Thrive in 2023 with Mark Drager

157

Build an Effective Brand Communication Strategy [4 Crucial Principles]

158

How to Create a Relationship with Your Audience that Build Your Brand with Gabriella Beyer-King

159

Brand Positioning Examples - Define Your Brand Enemy [Pick a Fight With Your Brand]

160

How to Create a Brand That Doesn't Suck and Find Your Unique Brand Spark with Ernie Harker (Repost)

161

Brand Alignment Strategy - [ Unify Your Brand across 4 Important brand layers]

162

Building Trusted Authentic Brands With Phillip Holmes Nonprofit Marketing Consultant (Repost)

163

Brand Purpose Strategy - How to make your brand more human

164

How to Create Brand Names That Stick With Alexandra Watkins

165

How to Supercharge Your Brand Awareness Strategy - [4 tips to building a memorable Brand]

166

How to Create a Magnetic Brand Through Storytelling with Gabrielle Dolan (Repost)

167

Brand Development Strategy - [7 Steps to building an Iconic Brand]

168

How to Find The Golden Thread in Your Communications With Anthony Tasgal

169

Brand Experience Strategy - 6 Ways to create a memorable brand experience

170

How to Use Storytelling to Build a Better Brand with Jamie Dixon

171

Brand Messaging Tips: 5 Ways to Bridge the Gap and Connect With Your Audience

172

How to Effectively Position Your Brand for Success With Ulli Applebaum

173

5 Examples of Brands That Effectively Differentiated From the Competition

174

How to Use Storytelling to Become a Better Leader and Build Your Brand with Jamie Dixon

175

How Apple Become the World's Most Recognisable Brand in The World [Apple Brand Case Study - Part 2]

176

How Apple Become the World's Most Recognisable Brand in The World [Apple Brand Case Study - Part 1]

177

How to Utilise Design to Make Your Brand Stand Out From The Crowd With Mark Christou from ROOK/NYC

178

Company Culture Examples | Six Happy Brands Show You How to Build a Bright Brand Culture

179

How to Turn Your Brand Purpose into Startup Fuel With Chris Manderino Lyfefuel Founder

180

Why Brand Culture Is Important For Your Brand

181

Building Your Personal Brand Using Professional Reputation Management and AI With Bant Breen From Qnary

182

Rebranding Failures - 6 of the biggest fails and what went wrong!

183

How To make Your Brand More Human With Allie Martin from Fame and Fortune Brand Management

184

Is brand activism right for your brand?

185

How Purpose Can Transform Your Brand From Invisible to Irresistible With Tom Geary of School of Thought

186

Rebranding Process - 6 Crucial Steps to Successfully Rebrand Your Business

187

The Importance of Trademarking and Protecting Your Business Brand With Sanjay Raphael

188

Learn the Secrets to Internal Branding and Gain an Innerview With Christopher Wallace

189

How to create an epic brand tagline - Great Brand Tagline Examples - [8 of the Best]

190

4 Rebranding Mistakes to Avoid

191

How to Use Brand Storytelling to Build Your Brand Like Dollar Shave Club

192

Learn the Secrets to Amplify Your Impact and Create a Fearless Brand Story With Madeline Reeves

193

Brand Positioning Strategy - 5 Principles to Help Position Your Brand For Success

194

How to Amplify Your Personal Brand's Unique Voice and Cultivate Influence with Emma Wainer

195

How to Create a Memorable Tagline for Your Brand

196

How to Create a Brand That Doesn't Suck and Find Your Unique Brand Spark with Ernie Harker

197

Brand Vision Statement Examples [5 OF THE BEST + WHAT MAKES THEM GREAT]

198

How to Design Great Packaging That Creates an Emotional Bond With Your Audience with Michael Keplinger

199

How to Define a Compelling Brand Vision like Tesla

200

How to Create a Magnetic Brand Through Storytelling with Gabrielle Dolan

201

How to Create Raving Fans - The 5 Stages of Brand Recognition

202

How to Influence the Perception of Your Brand With Chloe Dutschke of Incfile

203

Rebranding Case Study - Kia Rebrand

204

Developing Conscious Leadership to Improve Your Business With Kelly Campbell

205

How to tap Into Popular Culture to Build Your Brand

206

Developing Your Personal Brand and Yourself With Rob Levinson and Emily Rubin

207

Where Did Nike Get Their Swoosh? Nike Logo History

208

Building Trusted Authentic Brands With Phillip Holmes Nonprofit Marketing Consultant

209

Rebranding Case Study - Twitter Rebrand 2021

210

Practical Integration of Intuitive Intelligence with Tracy Yates

211

How Does Co Branding Work - 3 Great Examples

212

Creating an unforgettable brand and a bullseye audience With Greg Monaco branding expert, and story coach

213

What can Lady Gaga and Oreo teach you about co-branding?

214

How to Develop Your Personal Brand With Personal Branding Coach Ash Borland

215

Clarify and focus your strategy to accelerate your brand's success with Alex Sanfilipo

216

Intrinsic Branding to Develop a brand with Soul With Emily Soccorsy & Justin Foster of Root + River

217

How To Build Your Brand - [Part 2 - Define Your Brand]

218

Implementing Empowering Systems to Improve Your Brand With Laura Woodward-Drake

219

How To Build Your Brand - [Part 1 - Define Your Brand]

220

Build a Brand That Resonates With Your Audience With Danielle Meadows-Stinett

221

How to Leverage Smart Speakers and Wearables to Build Your Verbal Brand

222

How to Focus Your Digital Marketing Efforts to Gain More Leads and Conversions with Steve Mills

223

4 Rebranding Strategies - Which is Right For your Business

224

How to Develop an Authentic Brand Culture That Build Audience Trust With Rachel Cross

225

Examples of Sonic Branding From Some of the World's Biggest Brands

226

Selling the Right Way with a Compelling Sales Story with Rob Austin the Sales Mechanic

227

How to Use Instagram Stories to Build Brand Awareness

228

Harnessing the Power of Creativity to Increase Profitability and Grow Your Brand with Nir Bashan Emmy-nominated entrepreneur and author of “The Creator Midset”

229

5 Indicators that it is time to think about rebranding your business

230

Business Growth Strategies and How to build your Brand Through Podcasting With Super Joe Pardo Founder of The Super Joe Pardo Show and the Independent Podcast Conference

231

Why is Sonic Branding Important for Your Brand?

232

Business Strategy, Funding and Growth With Krishna Mohan, President of Genius Visionary Inc

233

5 Questions to Ask Before Rebranding Your Business

234

Post Purchase Marketing and Retail Innovation With Tomas Diaz, co-founder and CEO of Flexengage

235

Creating a Verbal Brand With Chip Edwards, Voice Branding Expert From Create My Voice

236

4 Reasons a Brand Strategy Workshop can Help Build Your Brand

237

8 Important steps to build a brand strategy and grow your brand

238

What is Brand Strategy? [3 Questions You Need to Answer Before Defining Yours]

239

3 step messaging framework to position your customer as the hero

240

How to create a successful brand that your audience loves

241

Branding VS Marketing - What's the difference and how do they grow your business

242

Why a strong brand is important for your business success

243

Brand differentiation strategies to stand out from the competition

244

What is a brand audit and how to uncover the issues costing your brand

245

Brand alignment and the process of building unified and aligned brands

246

4 Branding Elements That Will Help You Build a Strong and Aligned Brand

247

How to increase brand awareness 6 ways to improve your brand's recall

248

How to create buyer Personas for your brand

249

How to Define your target audience to give your brand the edge

250

Brand messaging strategies to get you results

251

What are brand values and how you can define yours

252

What is a brand why is it important for your business growth?

253

The Biggest Mistake Brands Make when Creating a Brand

254

Introduction - The Unified Brand Podcast

255

Maintaining Your Brand Through Uncertain Times

256

What is Brand Purpose and Why is it Your Brand's Superpower