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All Episodes

Thinking Caps — 87 episodes

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Title
1

Jesse Redniss: Putting Performance Privacy to Work for Your Brand

2

Email Benchmark Stats Across Industries for Early 2022

3

Top US Consumer Messaging Trends Broken Down By Age

4

Top Consumer Trends for Finserve to Capitalize on ASAP

5

Consumers' Biggest Frustrations With Brand Messaging Today

6

Why Email is #1 Channel for Revenue in US... Again.

7

Trending Now: Earth To Marketers, Campaigns About Preserving The Planet Stand Out

8

Trending Now: No Fooling Around This Year, Marketers Saturate With Springtime Strategy

9

Trending Now: Mid-March 2022

10

Chris Muscutt, Head of MarTech at Pepsi Co, Talks Relationship Marketing Strategies

11

Trending Now: Brands Harness Twos-Day’s Palindrome Power

12

Facebook Faceplants As The Metaverse Builds Marketing Distraction

13

PREVIEW: The Metaverse, Marketing and Future of Privacy Webinar

14

Experiential Marketing in the Metaverse

15

Trending Now: 4 Stand Out Emails + Mobile & Industry News

16

The Major Players of the Metaverse

17

Trending Now: The 50+ Best Holiday Campaigns of 2021

18

Trending Now: Emails Tout Loyalty Offers, Free Shipping and Deadline Extensions

19

Trending Now: Holiday Emails, SMS + Offers That Inspire

20

Spotlight: Mike Ribero, the Loyalty Visionary, Pt. 2

21

Spotlight: Mike Ribero, the Loyalty Visionary, Pt. 1

22

Spotlight: Salling Group Continues to Surprise and Delight Customers with their Wildly Popular Loyalty App

23

Spotlight: Torchy's Tacos Seeks Knowledge Through Data

24

Spotlight: GSK's Data-Driven Marketing Strategy

25

Spotlight: CDPI HITRUST and Privacy in Your CDP

26

Spotlight: American Airlines

27

Industry Confessions Expose Hard Truths Of Reconciling Personalization With Privacy

28

Marketing Specialist Goes Viral For Dog Adoption Ad

29

Loyalty Programs: Email Marketing's Secret Weapon

30

New Consumer Survey Highlights In Store Shopping Expectations

31

California Attorney General Adds Cookie and Analytics Tracking To It's Purview & Fines Could Be Massive

32

Facebook Connects Nat'l to Local Businesses, But What About Loyalty?

33

The Restaurant Revolution, A Guide to Digital Transformation

34

WSJ Reports: Apple Ad Revenue Drops, Android Rises, Personalized Ads Eroding.

35

The Bludgeoning Impact of iOS14 on DTC Brands

36

Building First Party Relationships with Cheetah Digital's Personalization Engine

37

Brand Safety & Privacy Expert Scott Cunningham Talks Tech Disruption

38

Apple's "Mail Privacy Protection" Changes Speed Up The Need To Personalize

39

How Name Brands Are Actually Collecting and Activating Zero-Party Data

40

...And the Race To Grab Consumer Data Heats Up!

41

Apple Brings The Privacy Battle To Your Living Room

42

The Tide Turns, Solidifying the Path to Personalization

43

5 Consumer Trend Stats Retailers Can't Ignore

44

Early Ad Data from Apple's iOS 14.5 Update Rolls In

45

Senators Want More Transparency Into ‘Addictive’ Facebook, Twitter and YouTube Algorithms

46

How To Assess The Right Analyst Report For Your Needs

47

The Value Exchange Validation: A New Ecosystem Emerges

48

Brands Turn Vaccination Awareness Campaign into Zero-Party Data Event

49

How Brands Are Getting It Right = Better Experiences, Not Better Ads

50

Data Deals and the Cookie Alternatives, Is a New Drug Emerging?

51

Will The Death Of The Cookie Kill Marketing Careers?

52

5 'Must Reads' from March 2021

53

How Does Your Brand Rank in Customer Engagement?

54

Should Loyalty Be At The Heart Of Your Digital Transformation?

55

IAB's Roadmap for a Cookie-less Future

56

Did Real Story Group Pop The Marketing Cloud Bubble?

57

BREAKING NEWS: Google Blows Up Email as a Potential Identifier to Replace Cookies

58

CMA Boss Blasts Facebook And Google Ad Market ‘Duopoly’

59

Did Forrester Just Kill Modern Marketing?

60

EU Considers Ad Targeting Ban While 1st Party Data Matching Expands

61

Retailers, You Suck at Data Strategy

62

Did Tim Cook Just Try And Kill Facebook?

63

Google's Cookie Band Aid is FLoC, Will it be a Flop?

64

5 Marketing Predictions You Can Not Ignore (And Will Help You Win)

65

Paula Thomas on Foundations, Gamification, and "Points for Good" in Loyalty Programs

66

Next-Gen Personalization Solution Transcends Third-Party Cookie Issues for Marketers

67

Silverbullet, A Data-Smart Marketing Company Navigating a Cookie-Less World

68

Chief Data Scientist & Most Influential Data Practitioner Orlando Machado

69

CEO Jeremy Schwartz on Finding the Truth in Data

70

Marketers & The Social Media Quagmire

71

CEO Sameer Kazi on how Cheetah Digital's Customer Engagement Suite came to be

72

Scott McNealy's 6 Pieces of Advice for Leadership Post-Covid

73

Chris Muscutt on How the Right Tech Enables Shell

74

Starhub CDO Adam Stewart on the Path to Radical Digital Transformation

75

&pizza: Mission-Oriented, Data-Focused

76

CMO Dan Gertsacov on Scaling Marketing Across 7 Brands

77

Bloomin’ Brands' Investment in People and Food Has Made All the Difference

78

Catherine Tabor Tackles the Gap Between In-Store and Online

79

Jon Siegal on Why Discount Programs ≠ Loyalty, Taking Friction Out of Loyalty & More

80

Andy Gladwin on Messaging Apps, Rich Communications Services (RCS), and if SMS is Even Relevant Anymore.

81

Thinking Caps | The Creative and Helpful Ways

82

Peter McCormick Chairman Cheetah Digital

83

Scott Cunningham Talks First Party, Publishers & Ad Fraud

84

Sorrell's Hint's, IAB's cookie replacement, US privacy legislation introduced.

85

Tom Flanagan 30 Year Brand Marketer

86

Scott McNealy Talks Privacy, Loyalty & Legislation

87

Former FBI Agent & Privacy Expert Jill Knesek