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All Episodes

Boutique Chat — 531 episodes

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Title
1

Five Minute Friday: The Biggest Buying Mistakes Boutique Owners Make

2

#821: The Truth About Boutique Growth, Burnout & Staying Consistent

3

Five Minute Friday: Why Every Boutique Owner Needs a Business Plan

4

#820: 13 Scariest Lessons I've Learned in Business | (Boutique Hub Turns 13!)

5

Five Minute Friday: 3 Business Beliefs That Are Keeping You Stuck

6

#819: What 50+ Years in Boutique Retail Can Teach Today's Store Owners

7

Five Minute Friday: The Psychology Behind Customer Loyalty and Higher Sales

8

#818: The Boutique Marketing Strategy Most Retailers Are Missing

9

Five Minute Friday: Automated Doesn't Mean Accurate: Shopify Tax Filing Explained

10

#817: Purpose First. Profits Follow: The Evolution of John Mark Enterprises

11

Five Minute Friday: How Boutique Owners Can Create More Motivated Employees

12

#816: The Future of Retail Is Personal: Styling, Community & Customer Loyalty

13

Five Minute Friday: The Email Marketing Hot Take Boutique Owners Need to Hear

14

#815: The Secret to Getting New Boutique Customers Everywhere You Sell

15

Five Minute Friday: A New Era of Retail Education: Inside Retail Bootcamp Accelerator

16

#814: Retail Summer Strategy: Do This to GROW Your Boutique!

17

Five Minute Friday: The People Side of Retail: HR Basics for Boutique Owners

18

#813: From Facebook Lives to 47X ROAS: The Strategy Behind Their Growth

19

Five Minute Friday: The Merchandising Fix That Increases Sales + Repeat Customers

20

#812: How to Add $200K+ in Revenue to Your Boutique

21

Five Minute Friday: Stop Offering Loyalty Programs Like This… It's Costing You Sales

22

#811: Turning a Side Hustle into a Sustainable Business

23

Five Minute Friday: How to Design a Boutique That Increases Sales: 10 Must Have Features

24

#810: The Growth Blueprint Behind Record-Breaking Stores

25

Five Minute Friday: How To Create An Eye-Catching Window Display that Draws Customers In

26

#809: How to Win with Ads in the New Algorithm Era

27

Five Minute Friday (Couch Conversations): What is a Boutique?

28

#808: Shopify Best Practices for Boutique Owners

29

Five Minute Friday (Couch Conversations): What No One Talks About in Business

30

#807: Andromeda Changed Everything: What Retailers Need to Know

31

Five Minute Friday (Couch Conversations): Why Most Boutique Owners Never Finish What They Start

32

#806: The Messy Middle of Building a Business

33

Five Minute Friday (Couch Conversations): The Real Questions Boutique Owners Need to Answer

34

#805: Why Community Is the Secret to Long-Term Success

35

Five Minute Friday (Couch Conversations): The Ins & Outs of Business

36

#804: The Ultimate Market Buying Tool Every Boutique Owner Needs

37

Five Minute Friday: Sales Are Down... Now What?

38

#803: How to Navigate Cash Flow, Inventory, and Survival Seasons

39

Five Minute Friday: 3 CEO Shifts for Working Moms

40

#802: The Financial Foundations Every Retailer Needs to Get Right

41

Five Minute Friday: 5 Biggest Misconceptions About Being a Boutique Owner

42

#801: The 2026 Retail Reset: Retail Is Changing. Are You?

43

Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026

44

#747: Blending Home, Gift, Apparel, and Events into One Profitable Business

45

Five Minute Friday: You Can't Build a Business While Running on Empty

46

#746: How Knowing Your Customer Starts With Knowing Yourself

47

Five Minute Friday: The Six Layers Behind Retail Bootcamp (And Why They Work)

48

#745: Why 15,000 Stores Closed in 2025 and What YOU Can Do About It

49

Five Minute Friday: Why Most New Year Plans Fail And How to Do 2026 Differently

50

#744: The End-of-Year Checklist Every Retailer Actually Needs

51

Five Minute Friday: The Strategic Shifts Top Retailers Are Making for 2026

52

#743: Plan 2026 in 26 Minutes

53

Five Minute Friday: The 4 Mistakes Costing Retailers Profit Going Into 2026

54

#742: The Rise of Western Lifestyle Brands and What Retail Can Learn

55

Five Minute Friday: The Trends Taking Over Trade Shows Right Now (And Why It's Working)

56

#741: How Working With Sales Reps Elevates Your Retail Business

57

Five Minute Friday: The BIGGEST Trade Shows Trends Every Retailer Must Know!

58

#740: Retail Predictions for 2026 and How to Make It Your Best Year Yet

59

Five Minute Friday: Merchandising That Moves Product Faster

60

#739: Inside the Rise of a Western Lifestyle Powerhouse: Rodeo Quincy

61

Five Minute Friday: Turn Scrolls into Sales with Live Selling

62

#738 Pink Friday 2025: Why This Week Matters (and How to Make the Most of It)

63

Five Minute Friday: How Color Analysis Can Elevate Your Boutique Styling Game

64

#737 Building a Boutique That Stands Out with Authenticity and Strategy

65

Five Minute Friday: The CEO's Guide to Smarter Planning - Tracking the Right Numbers (Part 3)

66

#736: Merch Like You Mean It - The Road Tested Playbook for Pop Ups That Sell Out

67

Five Minute Friday: The CEO's Guide to Smarter Planning (Part 2: Power of Checklists)

68

#735: Going Viral by Being Real: Building a Brand Women Believe In

69

5 Minute Friday: The CEO's Guide to Smarter Planning (Part 1: Month in Review)

70

#734 Consistency Wins: Brand, Photos, and Processes at Savannah Sevens

71

Five Minute Friday: From Inbox to Checkout - How to Drive Sales with Email & SMS

72

#733 Boutique Website & Facebook Ads Strategies That Drive Sales

73

Five Minute Friday: Employee Reviews 101: The Simple System to Build Leaders

74

#732 Why Better Planning is the Secret to Scaling Your Business

75

Five Minute Friday: The Beginner's Guide to Starting a Boutique Business

76

#731 Recurring Revenue for Retailers: A Proven Path to Growth

77

Five Minute Friday: October Marketing Ideas - Engagement Questions That Stop the Scroll

78

#730: The Power of Knowing Your Numbers & Running Profitable Ads

79

Five Minute Friday: Stop Selling Dupes - The Truth About Trademark Infringement in Boutiques

80

#729: From T-Shirt Side Hustle to National Wholesale Brand: The Saltwater Boys Story

81

Five Minute Friday: How Much Inventory Should You REALLY Have? | Open to Buy Planning Explained

82

#728: How Successful Boutiques Scale with Email, SMS & Smart Marketing Systems

83

Five Minute Friday: Retail Tips - The REAL Difference Between a Sale and a Promotion

84

#727: From Scroll to Sold: The Future of Live Selling & Mobile Apps with CommentSold

85

Five Minute Friday: Website Health Check- 3 Checks Everyone Should Be Running!

86

#726: The Shoe That Changed the Game: Inside the MIA Brand

87

Five Minute Friday: Why Your Boutique Needs Live Selling (and How to Start Today)

88

#725: The Power of Pink Friday: How to Win the Holidays Before Black Friday

89

Five Minute Friday: Your Inventory Is Cash—Here's How to Turn It Faster

90

#724: The Art of Selling Stories, Not Just Stuff

91

Five Minute Friday: Know Your Numbers - Where to Find Your KEY Retail Metrics & Formulas

92

#723: The Retail Reality Check You Didn't Know You Needed

93

Five Minute Friday: Know Your Numbers - Do You Have a Traffic Problem or a Sales Problem?

94

#722: Consistency, Community, and the Content That Converts

95

Five Minute Friday: Know Your Numbers: The Key to Maximizing Profit (IMU Explained)

96

#721: What Happens After You Close the Doors? A Real Talk on Reinvention

97

Five Minute Friday: Know Your Numbers - The 2 Metrics That Drive Performance

98

#720: Game On: How Golf, Fashion & Retail Are Colliding

99

Five Minute Friday: Slow Sales? Ask These 5 Why's Before You Panic

100

#719: The Power of Story, Style, and Sisterhood in Boutique Retail

101

Five Minute Friday: Your Insider Guide to Atlanta Market: July 2025 Prep Tips

102

#718: What to Do When No One Buys: Pricing, Pitching & Pivoting

103

Five Minute Friday: It's Not a Sales Problem, It's a Spending Problem

104

#717: Retail Bootcamp 101: What It Is, Why It Works, and Who It's For

105

Five Minute Friday: "Mom, You're Always Working" What to Do When Family Life and Business Collide

106

#716: Buying a Boutique with Zero Experience and Zero Regrets

107

Five Minute Friday: The Retail Metrics You Can't Afford to Ignore

108

#715: Why Dead Inventory Is Costing You and How to Fix It

109

Five Minute Friday: Busy or Effective? The Question That Can Change Everything

110

#714: Hiring Gen Z: Challenges, Opportunities & What Comes Next

111

Five Minute Friday: June Market Scoop with Atlanta Apparel

112

#713: What You Never Knew About The Boutique Summit

113

Five Minute Friday: The Business Conversation Every Couple Needs to Have

114

#712: How to Plan, Post & Grow on Social Media Without the Overwhelm

115

Five Minute Friday: More Profit, Less Work: AOV Strategies That Work

116

#711: How Obsession, Ingenuity, and Instagram Built a Candle Empire

117

Five Minute Friday: Feeling Stuck in Your Business? This Might Be Why

118

#710: How to Buy Smarter: In-Person Markets vs. Online Marketplaces

119

Five Minute Friday: Struggling to Pay Your Bills? How to Find Hidden Cash in Your Business

120

#709: What Retailers Need to Know About Serving the Plus Size Market

121

Five Minute Friday: The #1 Way to Attract Customers Who Actually Buy

122

#708: What No One Tells You About Opening a Second Store

123

Five Minute Friday: Wholesale Buying Isn't Shopping, It's Investing

124

#707: Retail with Soul: The Business of Crystals, Wellness, and Events

125

Five Minute Friday: The Secret to Merchandising Like a Pro

126

#706: Mastering the Art of Buying: Trends, Mindset & Selling Success

127

Five Minute Friday: The Three Pillars of Exceptional Customer Service

128

#705: Serving First, Selling Second: The Secret to Retail Growth

129

Five Minute Friday: April Buying Week at Atlanta Market: The Trends & Events You Need to Know

130

#704: AI for Entrepreneurs: Boosting Productivity, Creativity, and Brand Authenticity

131

Five Minute Friday: The Real Reason You're Drowning in Inventory

132

#703: Live from Dallas Market Center: Retail, Relationships & Reinvention

133

Five Minute Friday: Retail Design 101: How to Create an Experience That Sells

134

#702: Turning Followers into Fans: The Business of Influence with Marc D'Amelio

135

Five Minute Friday: How to Motivate & Retain Your Team with Max Retail

136

#701: The State of Boutique Retail: What's Working, What's Not & What's Next

137

Five Minute Friday: Building a Dream Team: Hiring, Training, and Empowering Staff for Your Boutique

138

#644: Money Matters: Financial Basics Every Small Business Owner Should Know

139

Five Minute Friday: How to Maximize Your 2025 Boutique Boss Planner

140

#643: From Affordable to Unforgettable: The Power of Experience-Based Sales

141

Five Minute Friday: The Vision Board Effect: How to Design Your Dream Life

142

#642: Six Layers to Retail Success: Build a Business That Lasts

143

Five Minute Friday: 10 Resolutions to Revolutionize Your Retail Game in 2025

144

#641: Holiday Retail Wrap-Up: What Worked, What Didn't, and How to Plan for 2025

145

Five Minute Friday: Best Year Yet: Retail Success Strategies for 2025

146

#640: Boutique State of the Union: Lessons from 2024 and Strategies for 2025

147

Five Minute Friday: Turning Emails into 24/7 Sales Machines: 5 Must-Know Strategies for Boutique Owners

148

#639: End-of-Year Retail Reset: A Guide to Reflect, Plan, and Thrive

149

Five Minute Friday: Stock Photos are Killing Your Brand

150

#638: Building Community, Balancing Chaos, and Embracing the Entrepreneurial Journey

151

Five Minute Friday: Trademarking Your Business

152

#637: Revolutionizing Sales: What Inside Sales Can Do for Your Business

153

Five Minute Friday: Reshoot Restyle Repost

154

#636: From Burnout to CEO: Building a Business with Purpose and Balance

155

Five Minute Friday: Holiday Retail Tip: Promotions vs Sales

156

#635: Mastering Storytelling to Build a Memorable Brand

157

Five Minute Friday: Pink Friday: Support Small First

158

#634: The Impact of Shopping Small First

159

Five Minute Friday: Holiday Retail Tip: USPS Shipping Cutoff

160

#633: Designing with Purpose: Crafting Products that Spark Joy and Connection

161

Five Minute Friday: Holiday Retail Tip: Make It Easy

162

#632: Staying In Your Lane: Building a Business Without Debt

163

Five Minute Friday: The Power of Your Company Scorecard

164

#631: The Power of the Pivot: Navigating Big Shifts in Business

165

Five Minute Friday: Negotiating Your Lease: The 3 Essentials Every Retailer Must Know

166

#630: From Burnout to Breakthrough: Getting Back to Basics in Retail

167

Five Minute Friday: Celebrating 2.5 Million Downloads: A Special Giveaway & Top 10 Episodes

168

#629: Beyond the Boutique: The Business of Fashion

169

#628: A Heart for Retail: Supporting Stores in Times of Crisis

170

#627: The Power of Persistence: Navigating Failure and Finding Your Niche

171

#626: The Ultimate Guide to Efficient Planning for Retailers in 2025

172

#625: Consistency and Connection: The Keys to Boutique Success

173

Five Minute Friday: Identifying Traffic Patterns

174

#624: Maximizing Profitability and Peace During the Holiday Retail Season

175

Five Minute Friday: The Six Layers of Business

176

#623: Mastering Leadership: The Evolution of a Multi-Generational Boot Company

177

Five Minute Friday: The One Thing

178

#622: From Influencer to CEO: Building an Authentic Community in Western Fashion

179

Five Minute Friday: Money is in the Merchandising

180

#621: Discover Affordable Products at ASD Market Week

181

Five Minute Friday: Value vs Pride

182

#620: Pink Friday 2024: The Shop Small First Movement

183

Five Minute Friday: How to Be a Good Retail Neighbor

184

#619: Authenticity and Live Selling in Retail

185

Five Minute Friday: Are You a CEO or an Entrepreneur?

186

#618: The Power of Community in Retail

187

Five Minute Friday: Balancing Motherhood and Business

188

#617: From Chaos to Clarity: Navigating Big Changes in Small Business

189

Five Minute Friday: Business Is Really This Simple

190

#616: Community, Curiosity, and Confidence: The Triple C's of Brand Building

191

Five Minute Friday: How You Show Up Here is How You Show Up There

192

#615: Building a Brand: Lessons in Customer Service, Sales, and Overcoming Challenges

193

Five Minute Friday: Six Words & Phrases to Rethink Using

194

#614: From Soles to Sales: The Business of Shoes with Chinese Laundry

195

Five Minute Friday: How To Get The Most Out of Attending a Conference Once You're Home

196

#613 Inventory Planning, Data-Driven Decisions, and Adaptive Strategies in Retail

197

Five Minute Friday: The Secret to Getting on The Instagram Discover Page

198

#612 The Art of Balance: Managing Two Careers, Embracing Vulnerability, and Market Expansion

199

Five Minute Friday: Are You Ready to Lose It All?

200

#611 Inside Dallas Market Center: Retail Revelations and Trends

201

Five Minute Friday: To Be Interesting, You Have To Be Interested

202

#610 Small Town Dreams to Big Time Success: Building a Business with Heart

203

Five Minute Friday: The Bus Rule

204

#609 Wholesale Buying Strategies and Trend Forecasting on Hubventory

205

Five Minute Friday: Three Questions to Add to Your Morning Routine

206

#608 The Impact of Attending The Boutique Summit

207

Five Minute Friday: The Riches are in The Niches

208

#607 Transitioning in Retail: Lessons Learned and Exit Strategies

209

Five Minute Friday: Six Questions to Ask Wholesale Vendors at Market

210

#606 Mastering Leadership: Building Strong Teams, Ensuring Compliance, and Creating a Great Workplace

211

Five Minute Friday: Five Steps to the Perfect Online Sales Process

212

#605 The Power of Adaptability: Thriving in a Changing Retail Landscape

213

Five Minute Friday: Five Steps to the Perfect In-Store Sales Process

214

#604 Facebook Ad Strategies for Small Business Retailers

215

Five Minute Friday: Cultivating Success: Why Culture is King

216

#603 Unlocking the Secrets of Apparel Manufacturing

217

Five Minute Friday: Measure What Matters

218

#602 Mastering the Art of Boutique Ownership: A Deep Dive into Niche Markets and Online Expansion

219

Five Minute Friday: 5 Common Retail Acronyms Every Retailer Needs

220

Season 6 Kickoff: What's Working For Small Business Retailers Right Now

221

FTV: Boutique Owner Myths Debunked with Sara Burks

222

FTV: How to be more Productive as a Business Owner with Ashley Alderson

223

6 Lessons Business Owners Can Learn from Taylor Swift

224

Discover more MAGIC in 2024 with Kelly Helfman, President of MAGIC

225

A Masterclass on Building and Scaling a Brand with Sam Paik, State of Fashion / YZE Agency

226

FTV: Legal Tips for Small Businesses with Andrea Sager, founder and CEO of The Legalpreneur

227

How Regional Markets Can Benefit Your Business with Tara Thorn, Cedar and Cypress Designs

228

FTV: Scaling from Entrepreneur to CEO with host Ashley Alderson

229

If You Don't Adapt, It's Not Going To Work with Taylor Jones McClellan, The Tiny Closet

230

FTV: 12 Crucial Tips for Boutique Owner Success with Sara Burks

231

How EOS (Entrepreneurial Operating System) Can Transform Your Business and Team with Tom Wesner, founder of EOS Worldwide

232

FTV: How To Maximize Your Market Experience with Amy Harper, DMC Sr. Vice President of Retail Development and Market Services

233

Key Components of the Six Layers of Retail in 2024 with Sara Burks, Director of Partnerships & Education at The Boutique Hub

234

FTV: Creating a Strategic Marketing Plan for Your Business, with Brand Expert DruStew

235

Prepping for the New Year: Reflections on 2023 and Predictions for 2024

236

FTV: Tips to Create a Profitable Ecommerce Business with Erin Hooley, Bailey's Blossoms

237

7 Quick Tips for End of Year

238

FTV: Strategies for Social Media Success with Shannon Gordon, Social Media Manager at The Boutique Hub

239

Simplifying Banking and Small Business Loans with Tracey Smiskey, Northwestern Bank

240

FTV: Tips From a Successful Boutique Owner with Alison Grooms, Jules & James

241

How to Plan, Buy and Manage Your Inventory in 2024 with Mary Landgrebe, Management One

242

FTV: 6 Steps to the Perfect Purchase, with Bob Negan, Founder of WhizBang! Retail

243

Dig In and Do the Hard Thing with Anais Almazan, Pretty & Pink Boutique

244

How to Make the Most of the Holiday Season: 5 Tips To Close the Year Out Strong

245

FTV: Collaborating with an Influencer with Shaley Ham, West Desperado

246

Encouraging Consumers to Shop Small First and Celebrating the 4th Annual Pink Friday

247

FTV: 7 Ways to Get More Bang for Your Buck When it Comes to Pricing Your Products

248

10 Takeaways from the First 10 Months of 2023

249

FTV: Marketing to Your Audience on a Personal Level with Erica Kelley, Whiskey Darling

250

Ask Ashley Anything! Listener Questions Part 2

251

FTV: Being a Successful Business Owner Means Knowing Your Customer with Dani Flaming, The Fringed Pineapple

252

Trend Report: What's Hot for Fall/Winter and What's Up Next in 2024

253

FTV: Buying Strategy & Cash Flow Analysis for Retail Growth with Dan Jablons

254

Gearing Up for Pink Friday

255

From the Vault: How to Buy Direct in LA with Fashion Buyer Jacqueline Holmes

256

Planning Ahead for 2024

257

From the Vault: Growing a Mega Boutique with Facebook Ads & Authenticity with Laura Benson, Founder of Filly Flair Boutique

258

Using Story to Grow Your Business with Lyn Graft, founder of Storytelling for Entrepreneurs

259

From the Vault: 5 Critical Tips for Holiday Sales

260

The Power of Community and Collaboration with Anna Ledebuhr, Coulee Boutique

261

From the Vault: Back to the Basics of Pinterest with Kat Ahl, Simple Pin Media

262

Retail Science and Systemization with Amy DeFauw, Katsch Boutique

263

From the Vault: Top 5 Tips for New Boutique Owners

264

HV Anniversary Special! Why to Shop and What's New on Hubventory.com

265

The Hardship that Fueled My Fire and Future of The Hub

266

Finding Traction and Fostering Growth in a Niche Market with Ang Castelli, Roman & Leo

267

New Face and Features of CommentSold with CEO Gautam Goswami

268

How to Analyze and Elevate Your Business with Megan Randig, Mezoozah Boutique

269

Fourth Quarter Planning and Our Fourth Annual Pink Friday

270

Mastering The Mega Boutique with Leslie Hall, The ZigZag Stripe

271

Navigating Change with Grace with Lindsay Heyneman, Lettie Boutique

272

Building a Size-Inclusive Boutique with Jessica Throneburg of Little Details Boutique

273

10th Anniversary Series: 10 Lessons Learned throughout 10 Years

274

So Far in Season 5: Highlights and Takeaways

275

Tips for Tackling the J Months

276

Creative Marketing Strategies and Breaking Into Wholesale with Marla Skipper, SVM Boutique and Nash Grey Wholesale

277

Current Trends in Home & Gift with Angela Schmook, Road Runners LLC

278

Lessons Learned In The First Year of Business with Pam Colon

279

The Pursuit of Happiness: Prioritizing Mental Well-being in Business and Life with Sara Durcholz

280

Building Connections and Giving Back Through Your Business with Sydney Petersen, Bizzy's Boutique and Bizzy Izzy's

281

Process, Delegation and The EOS Model with Valerie and Ryan Becker, Wellington Design Co.

282

Ask Ashley Anything! Listener Questions

283

Themes and Takeaways from our Mastermind in Nashville with Ashley Alderson

284

Lessons from the West with Kristyn DeBord Durbin

285

Building a Successful Personal Brand and Business with Emily McCarthy

286

Revolutionizing the Boutique Game with Jeff Fenn

287

Growing a Successful Business on Your Own Terms with Laura Horwath, Ferne Boutique

288

Maximizing Events and the Customer Experience with Jodi Stevens, Bless Your Heart Boutique

289

Big News from The Boutique Summit with Ashley Alderson

290

Text Message Marketing Mastery with Jane Kasper, Owner / Founder of Glow Group and Rural Haze Boutique

291

Scaling With Systems with Denise Albright

292

Behind the Scenes of The Boutique Summit with Ashley Alderson

293

The Keys To Boutique Success with Michiko Seto, Blooming Boutique

294

The Power of Positive Thinking with Gretchen Hilley, Rolling Ranch Boutique

295

Building a Thriving Business With Your Spouse with Amy and Anthony Ekren, Inherit Clothing Co.

296

Best of Boutique Chat Season 4

297

The Six Layers of Retail

298

3 Ways to Make 2023 Your Best Year Yet

299

Lessons Learned from 2022

300

Setting Yourself Up For Success In The New Year

301

Leaning Into The Power of Traditional Media

302

Optimizing Your Shopify Conversion Rate

303

Lessons Learned From a Decade in Business

304

Building Extraordinary Wealth

305

Building a Multi-Channel Brand

306

Finance 101: How to Build Wealth as a Boutique Owner

307

From Brick-and-Mortar To Online

308

Spreading Happiness Through Handwriting

309

The Lowdown On Los Angeles

310

Quick Tips for Surviving the Holiday Season

311

Keys For Successful Boutique Planning

312

How To Manage Your Boutique's Inventory

313

Pulling Back The Curtain on Hubventory

314

Changing The World Through Fashion

315

Making An Impact With A Product-Based Business

316

Why The Hustle Culture Is Not Serving You

317

Building a Sustainable Brand in a Modern World

318

Be The Powerhouse: Overcome Your Fears and Go All In On Your Dreams

319

From Humble Beginnings to an International Celebrity Brand

320

Building a Brand with Your Best Friend

321

Taking Care of Yourself To Show Up As Your Best Self

322

Strategies To Recession-Proof Your Small Business

323

Tips To Juggle Parenthood and Entrepreneurship

324

Cultivating Successful Habits For Life and Business

325

Building A Strong Legal Foundation For Your Business

326

Making TikTok Work For Your Boutique Business

327

Keep 'Em Coming: Building a Consumable Brand

328

The Importance of Multiple Revenue Streams For Your Business

329

How to Recession Proof Your Business

330

Maximize Your Instagram Presence

331

Learning In The Messy and Speaking Your Dreams Out Loud

332

What Vendors Wish Boutique Owners Knew To Be Successful

333

The Boutique Hub App Launch

334

The Elements of Successful Live Selling

335

How To Grow Your eCommerce Store in 2022

336

Changing the Live Selling Landscape

337

From Social Media Management To A Swimwear Line

338

Announcement from Ashley

339

Cultivating Community Over Competition

340

From Brick and Mortar to eCommerce

341

From The Set of Yellowstone

342

How To Grow a Sustainable Business Like an Expert

343

From Online to Brick and Mortar During a Pandemic

344

What It Means To Be A Brand New Business Owner In 2022

345

Making the Most of the Off-Price Show

346

Growth, Diversification & Re-branding Your Boutique Business

347

Converting Your Shopify Store into A Sales Powerhouse

348

The Power of Pinterest Marketing

349

Predictions for 2022

350

Mapping Out Your Best Year Yet

351

Ashley's Tip of the Week: Instagram Engagement

352

Ashley's Tip of the Week: Creating Viral Content

353

Ashley's Tip of the Week: The Secret to Success

354

Ashley's Tip of the Week: What is the Boutique Hub?

355

Ashley's Tip of the Week: Going to Market

356

Ashley's Tip of the Week: Hiring

357

Ep #339: Big Announcement and Saying Goodbye to Season 3

358

Ep #338: How To Create Quality Content That Actually Works

359

Ep #337: Living Your Life On Purpose

360

Ep #336: Answering Your Call-In Questions

361

Ep #335: How to Approach Visual Merchandising Like a Pro with Badeeha Jubeh

362

#334: Building A Thriving Wholesale Business with Sadie Young

363

#333: Planning Out Your Year with the Boutique Boss Planner with Sara Burks

364

#332: How to Participate in Pink Friday

365

#331: Fashion With a Purpose

366

#330: Key Principles For Boutique Owner Success

367

#329: How Boutiques Can Prepare for the Holidays

368

#328: What Will the Future of Retail Look Like?

369

#327: How to Master Email and Text Marketing

370

#326: What I Learned in My Entrepreneurial Journey

371

#325: Buying Wholesale at the Vegas Tradeshows

372

#324: The Mindset Shift that Will Change Your Life

373

#323: You Must Evolve to Thrive

374

#322: How Servant Leadership Can Transform Your Business

375

#321: Tips to Boost Sales During Summer Slowdowns

376

#320: How to Drive Traffic to Your Online Store

377

#319: SEO Strategy for Boutiques

378

#318: Working With Your Spouse

379

#317: Creating a Profitable Boutique in 8 Months

380

#316: What Keeps Entrepreneurs From Growing

381

#315: Balance is Bogus

382

#314: How to Achieve Freedom in Your Business

383

#313: Retail Inventory Management

384

#312: Lessons from Scaling a Mega Boutique

385

#311: Self Love: The Secret to Success

386

#310: Ecommerce Marketing Strategies for Small Businesses

387

#309: How to Build a Successful Team

388

#308: Should I Sell My Business?

389

#307: How to Maximize the Viral Potential of Your Content

390

#306: Simple Strategies for Business Success

391

#305: How to Use Data to Grow Your Boutique & Advice on Selling Shoes

392

#304: Building a Wholesale Brand that Caters to Small Businesses

393

#303: How to Simultaneously Grow Your Boutique & Personal Brand

394

#302: How to Grow Your Instagram Account

395

#301: Building Meaningful Relationships with Your Customers

396

#300: 7 Ways to Grow in 2021

397

Update on the New Season of the Boutique Chat Podcast

398

#290: How to Plan Effectively with Kristy Gayton, CEO of Start Planner

399

#289: 7 Things You Must Do Before The End Of The Year with Ashley Alderson, CEO of The Boutique Hub

400

#288: TikTok Tips for Small Businesses with Brittany Tayvinsky, Owner of 80 Sq Ft Boutique

401

#287: How to Serve Your Ideal Customer with Jasmene Bowdry, CEO of SHIFT StyleHouse & The Boutique Teacher

402

#286: Legal Tips for Small Businesses with Andrea Sager, Founder of Andrea Sager Law

403

#285: Tips From a Successful Boutique Owner with Alison Grooms, Owner of Jules & James Boutique

404

#284: 6 Ways to Celebrate Pink Friday with Our Host Ashley Alderson, CEO of The Boutique Hub

405

#283: How to Fashion Forecast with Shane Holman, Ariat Senior Director of Global Western Trend and Market Development

406

#282: How to be More Productive with Our Host Ashley Alderson, Founder of The Boutique Hub

407

#281: Business Success Depends on Knowing Your Numbers with Allen Williams from Heartland Retail

408

#280: Holiday Marketing Tips that will Increase Sales with Ashley Alderson, Founder of The Boutique Hub

409

#279: How to Successfully Manage Multiple Storefronts with Jennafer King & Jessica Divine, Founders of The Red Racoon Boutique

410

#278: How to Run a Successful Plus Size Boutique with Letitia Young, Owner of Honey's Child Boutique

411

#277: Photography Tips for Boutique Owners with Janzen Tew, Founder of Denim and Velvet

412

#276: Strategies for Sustaining Growth with Andrea Glenn, Owner of the Rusty Rose Boutique

413

#275: The Power Of Vision Boards with Lucinda Cross, Entrepreneur and Author

414

#274: MAGIC Goes Digital with Kelly Helfman, President of MAGIC

415

#273: How To Get Media Coverage For Your Business with Christina Nicholson, Founder of Media Maven

416

#272: How to Pivot Your Business During the COVID-19 Pandemic with Caitlin Lucian, Owner of Strength & Grace Boutique

417

#271: Overcome Your Fear of Video Marketing with Molly Mahoney, Founder of The Prepared Performer

418

#270: How to Develop a Success-Oriented Mindset with Justin Prince, Entrepreneur, Speaker, & Author

419

#269: The Power of Scent with Julie Tassy, Founder of Ella B Candles

420

#268:How to Create a Customer-Centric E-Commerce Experience with Josh Orr, Founder of Streamline Retail

421

#267: Diversity In Retail with DeAnna McIntosh, Founder and Global Retail + E-commerce Consultant at The Affinity Group International

422

#266: Scaling from Entrepreneur to CEO with Ashley Alderson, Founder of The Boutique Hub

423

#265: How to Run a Successful Business with Your Significant Other with Brooke and Brandon Riley, Owners of Re-Fabbed Boutique

424

A short message from Ashley Alderson, regarding the 2020 Virtual Retail Summit!

425

#264: Ecommerce Marketing Strategies to Increase Sales with Ezra Firestone, CEO of Smart Marketer

426

#263: 4 Reasons Why Your Brand Is Not Engaging with Ashley Alderson, Founder of The Boutique Hub

427

#262: Creating a Customer Loyalty Program with Elizabeth Presher, Founder of Grit and Grace Digital Marketing

428

#261: The Importance of Finding Your Why with Jess Ekstrom, Founder of Headbands of Hope and Author

429

#260: Adapting to the New Normal in Retail with Heather Orscheln, Founder of Revel Boutique

430

#259: Knowing Your Numbers with Christyne Gray, Founder of She Profits Now

431

#258: How To Build A Memorable Brand with Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand

432

#257: Tips to Create a Profitable Ecommerce Business

433

#256: Managing COVID-19 and Your Retail Business with Sara Burks, Director of Education and Partnerships at The Boutique Hub

434

#255: How to Create Successful Content for Boutique with Tamie Old, Founder of The House of Gentry Boutique

435

#254: How to Succeed as an Entrepreneur with Gigi Butler, founder of Gigi's Cupcakes

436

#253: Save Your Retail Business From Extinction with Dan Holman, founder of the Wealthy Retailer

437

#252 Growing Your Business During the Coronavirus with Our Host Ashley Alderson, Founder of The Boutique Hub

438

#251: Things I Wish I Would've Known Before Starting a Boutique with Amanda Christopherson, Owner of Beautique, and Somer Pickard, Owner of Sparkle and Sass

439

#250: How to Prepare Your Boutique for COVID-19 Coronavirus and It's Impacts on Your Retail Business.

440

#249: Managing Social Media with Tailwind with Melissa Megginson Community Manager at Tailwind

441

#248: The 2020 Boutique Summit with Beth Leahy, Chief of Operations at The Boutique Hub

442

#247: My Experience with Starting a Boutique with Baylee Cordero, Owner of Baylee Rose Boutique

443

#246: Strategies for Social Media Success with Shannon Gordon, Social Media Manager at The Boutique Hub

444

#245: The Power of a Gen Z and Gen X Team with Vanessa LeVan and Wren LeVan, from Blush Out West Boutique

445

#244: Key Tips for Creating a Successful Online Boutique with Alana Stohr, Owner of Eleven Oaks Boutique

446

#243: Dos and Don'ts of Text Message Marketing with Bobby Angilella Co-Founder of Slick Text

447

#242: Off-Price Buying with Tricia Barglof, Executive Director of the OFFPRICE Trade Show

448

#241: 12 Crucial Tips for Boutique Owner Success with Sara Burks and Ashley Alderson

449

#240: 20 New Year's Resolutions for Business Owners with Ashley Alderson, Founder of the Boutique Hub

450

#239: Building Your Business with Gratitude with Our Host Ashley Alderson, Founder of the Boutique Hub

451

#238: 3 Ways to Maximize Your Day Planner with Our Host Ashley Alderson

452

#237: Cutting Your Shipping Losses with Kyle Rooney, Partnerships Manager at Route

453

#236: Finishing the Year Strong with Our Host Ashley Alderson

454

Episode #235: Starting Your Own Business and Foundation with Julie Allen, Owner of Mary Rose Boutique and Mary Rose Foundation

455

No Episode this Week, It's Black Friday Prep Time!

456

Episode #234 All Things #BoutiqueStyle with Nikki Casey Director of Style at The Boutique Hub

457

Episode #233 Collaborating with an Influencer with Shaley Ham, Creator of West Desperado

458

Episode #232 Evolving as a Business Owner and as a Person with Randa Carrabba, Entrepreneur Extraordinaire

459

Episode #231: All Things Sezzle with Charlie Youakim, Cofounder of Sezzle

460

Episode #230: 5 Ways to Maximize Small Business Saturday with Your Host Ashley Alderson, Founder of The Boutique Hub

461

Episode #229: Creating a Business with Impact with Ashley LeMieux

462

Episode #228: How To Maximize Your Market Experience with Amy Harper, Vice President of Marketing, Apparel & Accessories at DMC

463

Episode #227: Being a Successful Business Owner Means Knowing Your Customer, Dani Flaming, Owner of the Fringed Pineapple

464

Episode #226: 5 Boutique Owner Myths Debunked with Our Host Ashley Alderson, Founder of The Boutique Hub

465

Episode #225: Being Business Owner and Coping with Mental Illness with Marie Earthman, Boutique Owner and Mother

466

Episode # 224: Demystifying Facebook Messenger with Ben Parr, Author & Entrepreneur

467

Episode #223: 7 Ways to Get More Bang for Your Buck When it Comes to Pricing Your Products with Ashley Alderson, founder of The Boutique Hub

468

Episode #222: Why You Need Both Your Right And Left Brain While Running a Business with Krisee and Whitney, Founders of Hayloft Boutique

469

Episode #221: Growing Your Business As a Team with Brittany and Vannessa, Founders of Simple Blessings Boutique

470

Episode #220: Marketing to Your Audience On a Personal Level with Erica Kelley, Founder of Whisky Darling Boutique

471

Episode #219: Marketing to Millennials with Taylor Jones, founder of The Tiny Closet

472

Episode #218: Building a Brand from Scratch with Michelle Manningham, founder of Texi Boots

473

Episode #217: Boutique Owner Myths Debunked with Ashley Alderson and Sara Burks

474

EPISODE #215: 7 Keys to Productivity with Our Host Ashley Alderson, Founder of The Boutique Hub

475

Summit Update, No Show this Week!

476

Episode #215: Running Your Business on Profit First with Mike Michalowicz

477

Episode #214: 10 Things You Need to Know When Starting a Business with Our Host Ashley Alderson

478

Episode #213: Creating Engaging Live Sales & Building a Memorable Brand with Allison Albritton of InStyle Auctions & Boutique

479

EPISODE #212: Maximizing Vendor Events & Pop Ups with Jenifer Burnett of Punchy's

480

Episode #211: Starting a Wholesale Business as Your True, Authentic Self with Megan DiVincenzo founder of The Sis Kiss

481

Episode #210: WOW Customer Service & Leaving a Legacy with Dana Spinola founder of Fab'rik

482

Episode #209: Balancing a Large, Growing Business and Being a Mom with Tori Gerbig

483

Episode #208- 5 Essentials For Your Website with Angela Froschl, Hot Mess Consulting

484

Episode #207: Five Business Essentials Every Boutique Must Know with Sara Burks & Ashley Alderson

485

#206: How to Shop Apparel Markets with Atlanta Apparel's Caron Stover and Morgan Ramage

486

#205 How to Sell Shoes & Build Profitable Vendor Relationships with Sarah Resnick

487

#204 Merging Motherhood and Business with Stacy Gnewkowski and Leslie Plank

488

#203: How to Build Your Boutique and Create an Unforgettable Brand

489

#202: What Does it Take to Work With an Influencer With Jessie Jarvis

490

#201 Six Reasons Boutiques Fail and How to Avoid Those Pitfalls with Ashley Alderson

491

#41 Finishing the Year Strong and Starting 2019 with a Bang

492

#40 How to truly serve your customers & your staff, with Jason Stoker, co-owner of Deep South Marketing, Deep South Pout, Love Poppy Jewels and Social Shop

493

#40 Protecting Original Work with Trademarks, Copyrights & Licencing Agreements, plus working with high-level influencers, with Mike Satterfield of RBR Wholesale and The Gentleman Racer

494

#39 Five Critical Tips for Holiday Sales, with Ashley Alderson, The Boutique Hub

495

#38 Looking at the Evolution of Wholesale, with FashionGo CEO, Daniel Lee

496

#37 Back to the Basics of Pinterest with Kate Ahl, Simple Pin Media

497

#36 6 Steps to the Perfect Purchase, with Bob Negan, Founder of WhizBang! Retail

498

#35 Meet a New Wholesale Marketplace, Fashion Domino

499

#34: How to Buy Direct in LA, with Fashion Buyer, Jacqueline Holmes.

500

#33 YouTube & Beyond, How Two Sisters Grew a following of 2 million on YouTube & Won 2018 Global Boutique of the Year.

501

#32 Advanced Strategy + Promoted Pins with Pinterest's McKayla Amundsen

502

#31 Why Text Message Marketing Can Change your Business, with Bo Cain VP of Sales at Sentext Solutions

503

#30 How Can Emerging Designers us Community to Compete with Fast Fashion? With Hillary France, CEO of Brand Assembly

504

#29 How to Build a Brand that Empowers Others and Forges Good in the World, with Missy Robertson, Laminin Designs and Duck Dynasty

505

#28 Changing the Experience and Preparing for Markets with Desiree Hanson, VP of Fashion Events at WWIN.

506

#27 Breaking Down Point of Sale System Data and How to Use it, with Lightspeed Retail

507

#26 Boutique Hub Birthday: Ask Ashley Anything (Part 2)

508

#25: WWDMagic: Spring 19 Trends, Business Tips & Life in Fashion, with Kelly Helfman, Brand Director at WWDMagic

509

#24 Boutique Hub Birthday: Ask Ashley Anything (Part 1)

510

#23 Embracing Failure & Surviving. 2017 Global Boutique of the Year, The Lace Cactus owner Kelsey Darby

511

#22 How to Succeed at Vendor Shows with Ruffles & Rust Expo, Camey Maldonado

512

#21 Maximizing Facebook Live and Plus Size Selling for your Boutique with Mindy Switzer

513

#20 Top 5 Tips for New Boutique Owners with Ashley Alderson

514

#19 Denim Forecast with Judy Blue Creative Director, Christina Choi.

515

#18 Are you a Clothes Flipper or a Brand Builder? The Art of Being Authentic with Ali Dee

516

#17 What 20+ Years in a Successful Boutique Teaches you About Retail + Basketball, with Sara Burks, The Boutique Hub

517

#16 How to innovate in a crowded market, with Grayson DiFonzo, Founder Buddy Love Clothing

518

#15 Becoming a Retail Scientist Using Data, with Geoff Tease the VP of Client Success at RICS Software

519

#14 Breaking into Established Markets and Scaling with a Great Brand Story, with Amanda Kimes & Lindsay Perraton of Kimes Ranch.

520

#13 Scaling a Million Dollar Brand from your Kitchen Table, with Meredith Jurica, Founder of Makeup Junkie Bags

521

#12 Mastering Facebook Ads & Retargeting: The Secret to Success for Boutique Retail, with Reza Khadjavi of Shoelace

522

#11 Why Story Matters: Learn from an icon who has helped build multiple iconic western brands. With Keith Mundee, President of American Hat Company

523

#10 Creating a Magnetic Wholesale Line Customers Love, with Chad Riggins owner of Texas True Threads

524

#09 Top 10 Mistakes Happening in Retail Business Today - Solo Episode with Ashley Alderson

525

#08 Why You Shouldn't Put All of Your Eggs into the Facebook Basket, with Liz Ross, Founder of Southern Fried Chics

526

#07 Creating a Strategic Marketing Plan for Your Business, with Brand Expert, Drustew.

527

#05 How to Harness the Power of Social Selling, Amanda and Brandon Kruse, Discount Divas & Comment Sold

528

#4: Fashion Truck Or Brick & Mortar? How To Give Your Customers A Great Experience Through Specialty Products!

529

#03 Buying Strategy & Cash Flow Analysis for Retail Growth

530

#02 Growing a Mega Boutique with Facebook Ads & Authenticity, Laura Benson, CEO Filly Flair Boutique

531

#01 Show Intro: 3 Keys to Boutique Industry Success & Meet Ashley & The Boutique Hub