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All Episodes

Boutique Chat — 518 episodes

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Title
1

#815: The Secret to Getting New Boutique Customers Everywhere You Sell

2

Five Minute Friday: A New Era of Retail Education: Inside Retail Bootcamp Accelerator

3

#814: Retail Summer Strategy: Do This to GROW Your Boutique!

4

Five Minute Friday: The People Side of Retail: HR Basics for Boutique Owners

5

#813: From Facebook Lives to 47X ROAS: The Strategy Behind Their Growth

6

Five Minute Friday: The Merchandising Fix That Increases Sales + Repeat Customers

7

#812: How to Add $200K+ in Revenue to Your Boutique

8

Five Minute Friday: Stop Offering Loyalty Programs Like This… It's Costing You Sales

9

#811: Turning a Side Hustle into a Sustainable Business

10

Five Minute Friday: How to Design a Boutique That Increases Sales: 10 Must Have Features

11

#810: The Growth Blueprint Behind Record-Breaking Stores

12

Five Minute Friday: How To Create An Eye-Catching Window Display that Draws Customers In

13

#809: How to Win with Ads in the New Algorithm Era

14

Five Minute Friday (Couch Conversations): What is a Boutique?

15

#808: Shopify Best Practices for Boutique Owners

16

Five Minute Friday (Couch Conversations): What No One Talks About in Business

17

#807: Andromeda Changed Everything: What Retailers Need to Know

18

Five Minute Friday (Couch Conversations): Why Most Boutique Owners Never Finish What They Start

19

#806: The Messy Middle of Building a Business

20

Five Minute Friday (Couch Conversations): The Real Questions Boutique Owners Need to Answer

21

#805: Why Community Is the Secret to Long-Term Success

22

Five Minute Friday (Couch Conversations): The Ins & Outs of Business

23

#804: The Ultimate Market Buying Tool Every Boutique Owner Needs

24

Five Minute Friday: Sales Are Down... Now What?

25

#803: How to Navigate Cash Flow, Inventory, and Survival Seasons

26

Five Minute Friday: 3 CEO Shifts for Working Moms

27

#802: The Financial Foundations Every Retailer Needs to Get Right

28

Five Minute Friday: 5 Biggest Misconceptions About Being a Boutique Owner

29

#801: The 2026 Retail Reset: Retail Is Changing. Are You?

30

Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026

31

#747: Blending Home, Gift, Apparel, and Events into One Profitable Business

32

Five Minute Friday: You Can't Build a Business While Running on Empty

33

#746: How Knowing Your Customer Starts With Knowing Yourself

34

Five Minute Friday: The Six Layers Behind Retail Bootcamp (And Why They Work)

35

#745: Why 15,000 Stores Closed in 2025 and What YOU Can Do About It

36

Five Minute Friday: Why Most New Year Plans Fail And How to Do 2026 Differently

37

#744: The End-of-Year Checklist Every Retailer Actually Needs

38

Five Minute Friday: The Strategic Shifts Top Retailers Are Making for 2026

39

#743: Plan 2026 in 26 Minutes

40

Five Minute Friday: The 4 Mistakes Costing Retailers Profit Going Into 2026

41

#742: The Rise of Western Lifestyle Brands and What Retail Can Learn

42

Five Minute Friday: The Trends Taking Over Trade Shows Right Now (And Why It's Working)

43

#741: How Working With Sales Reps Elevates Your Retail Business

44

Five Minute Friday: The BIGGEST Trade Shows Trends Every Retailer Must Know!

45

#740: Retail Predictions for 2026 and How to Make It Your Best Year Yet

46

Five Minute Friday: Merchandising That Moves Product Faster

47

#739: Inside the Rise of a Western Lifestyle Powerhouse: Rodeo Quincy

48

Five Minute Friday: Turn Scrolls into Sales with Live Selling

49

#738 Pink Friday 2025: Why This Week Matters (and How to Make the Most of It)

50

Five Minute Friday: How Color Analysis Can Elevate Your Boutique Styling Game

51

#737 Building a Boutique That Stands Out with Authenticity and Strategy

52

Five Minute Friday: The CEO's Guide to Smarter Planning - Tracking the Right Numbers (Part 3)

53

#736: Merch Like You Mean It - The Road Tested Playbook for Pop Ups That Sell Out

54

Five Minute Friday: The CEO's Guide to Smarter Planning (Part 2: Power of Checklists)

55

#735: Going Viral by Being Real: Building a Brand Women Believe In

56

5 Minute Friday: The CEO's Guide to Smarter Planning (Part 1: Month in Review)

57

#734 Consistency Wins: Brand, Photos, and Processes at Savannah Sevens

58

Five Minute Friday: From Inbox to Checkout - How to Drive Sales with Email & SMS

59

#733 Boutique Website & Facebook Ads Strategies That Drive Sales

60

Five Minute Friday: Employee Reviews 101: The Simple System to Build Leaders

61

#732 Why Better Planning is the Secret to Scaling Your Business

62

Five Minute Friday: The Beginner's Guide to Starting a Boutique Business

63

#731 Recurring Revenue for Retailers: A Proven Path to Growth

64

Five Minute Friday: October Marketing Ideas - Engagement Questions That Stop the Scroll

65

#730: The Power of Knowing Your Numbers & Running Profitable Ads

66

Five Minute Friday: Stop Selling Dupes - The Truth About Trademark Infringement in Boutiques

67

#729: From T-Shirt Side Hustle to National Wholesale Brand: The Saltwater Boys Story

68

Five Minute Friday: How Much Inventory Should You REALLY Have? | Open to Buy Planning Explained

69

#728: How Successful Boutiques Scale with Email, SMS & Smart Marketing Systems

70

Five Minute Friday: Retail Tips - The REAL Difference Between a Sale and a Promotion

71

#727: From Scroll to Sold: The Future of Live Selling & Mobile Apps with CommentSold

72

Five Minute Friday: Website Health Check- 3 Checks Everyone Should Be Running!

73

#726: The Shoe That Changed the Game: Inside the MIA Brand

74

Five Minute Friday: Why Your Boutique Needs Live Selling (and How to Start Today)

75

#725: The Power of Pink Friday: How to Win the Holidays Before Black Friday

76

Five Minute Friday: Your Inventory Is Cash—Here's How to Turn It Faster

77

#724: The Art of Selling Stories, Not Just Stuff

78

Five Minute Friday: Know Your Numbers - Where to Find Your KEY Retail Metrics & Formulas

79

#723: The Retail Reality Check You Didn't Know You Needed

80

Five Minute Friday: Know Your Numbers - Do You Have a Traffic Problem or a Sales Problem?

81

#722: Consistency, Community, and the Content That Converts

82

Five Minute Friday: Know Your Numbers: The Key to Maximizing Profit (IMU Explained)

83

#721: What Happens After You Close the Doors? A Real Talk on Reinvention

84

Five Minute Friday: Know Your Numbers - The 2 Metrics That Drive Performance

85

#720: Game On: How Golf, Fashion & Retail Are Colliding

86

Five Minute Friday: Slow Sales? Ask These 5 Why's Before You Panic

87

#719: The Power of Story, Style, and Sisterhood in Boutique Retail

88

Five Minute Friday: Your Insider Guide to Atlanta Market: July 2025 Prep Tips

89

#718: What to Do When No One Buys: Pricing, Pitching & Pivoting

90

Five Minute Friday: It's Not a Sales Problem, It's a Spending Problem

91

#717: Retail Bootcamp 101: What It Is, Why It Works, and Who It's For

92

Five Minute Friday: "Mom, You're Always Working" What to Do When Family Life and Business Collide

93

#716: Buying a Boutique with Zero Experience and Zero Regrets

94

Five Minute Friday: The Retail Metrics You Can't Afford to Ignore

95

#715: Why Dead Inventory Is Costing You and How to Fix It

96

Five Minute Friday: Busy or Effective? The Question That Can Change Everything

97

#714: Hiring Gen Z: Challenges, Opportunities & What Comes Next

98

Five Minute Friday: June Market Scoop with Atlanta Apparel

99

#713: What You Never Knew About The Boutique Summit

100

Five Minute Friday: The Business Conversation Every Couple Needs to Have

101

#712: How to Plan, Post & Grow on Social Media Without the Overwhelm

102

Five Minute Friday: More Profit, Less Work: AOV Strategies That Work

103

#711: How Obsession, Ingenuity, and Instagram Built a Candle Empire

104

Five Minute Friday: Feeling Stuck in Your Business? This Might Be Why

105

#710: How to Buy Smarter: In-Person Markets vs. Online Marketplaces

106

Five Minute Friday: Struggling to Pay Your Bills? How to Find Hidden Cash in Your Business

107

#709: What Retailers Need to Know About Serving the Plus Size Market

108

Five Minute Friday: The #1 Way to Attract Customers Who Actually Buy

109

#708: What No One Tells You About Opening a Second Store

110

Five Minute Friday: Wholesale Buying Isn't Shopping, It's Investing

111

#707: Retail with Soul: The Business of Crystals, Wellness, and Events

112

Five Minute Friday: The Secret to Merchandising Like a Pro

113

#706: Mastering the Art of Buying: Trends, Mindset & Selling Success

114

Five Minute Friday: The Three Pillars of Exceptional Customer Service

115

#705: Serving First, Selling Second: The Secret to Retail Growth

116

Five Minute Friday: April Buying Week at Atlanta Market: The Trends & Events You Need to Know

117

#704: AI for Entrepreneurs: Boosting Productivity, Creativity, and Brand Authenticity

118

Five Minute Friday: The Real Reason You're Drowning in Inventory

119

#703: Live from Dallas Market Center: Retail, Relationships & Reinvention

120

Five Minute Friday: Retail Design 101: How to Create an Experience That Sells

121

#702: Turning Followers into Fans: The Business of Influence with Marc D'Amelio

122

Five Minute Friday: How to Motivate & Retain Your Team with Max Retail

123

#701: The State of Boutique Retail: What's Working, What's Not & What's Next

124

Five Minute Friday: Building a Dream Team: Hiring, Training, and Empowering Staff for Your Boutique

125

#644: Money Matters: Financial Basics Every Small Business Owner Should Know

126

Five Minute Friday: How to Maximize Your 2025 Boutique Boss Planner

127

#643: From Affordable to Unforgettable: The Power of Experience-Based Sales

128

Five Minute Friday: The Vision Board Effect: How to Design Your Dream Life

129

#642: Six Layers to Retail Success: Build a Business That Lasts

130

Five Minute Friday: 10 Resolutions to Revolutionize Your Retail Game in 2025

131

#641: Holiday Retail Wrap-Up: What Worked, What Didn't, and How to Plan for 2025

132

Five Minute Friday: Best Year Yet: Retail Success Strategies for 2025

133

#640: Boutique State of the Union: Lessons from 2024 and Strategies for 2025

134

Five Minute Friday: Turning Emails into 24/7 Sales Machines: 5 Must-Know Strategies for Boutique Owners

135

#639: End-of-Year Retail Reset: A Guide to Reflect, Plan, and Thrive

136

Five Minute Friday: Stock Photos are Killing Your Brand

137

#638: Building Community, Balancing Chaos, and Embracing the Entrepreneurial Journey

138

Five Minute Friday: Trademarking Your Business

139

#637: Revolutionizing Sales: What Inside Sales Can Do for Your Business

140

Five Minute Friday: Reshoot Restyle Repost

141

#636: From Burnout to CEO: Building a Business with Purpose and Balance

142

Five Minute Friday: Holiday Retail Tip: Promotions vs Sales

143

#635: Mastering Storytelling to Build a Memorable Brand

144

Five Minute Friday: Pink Friday: Support Small First

145

#634: The Impact of Shopping Small First

146

Five Minute Friday: Holiday Retail Tip: USPS Shipping Cutoff

147

#633: Designing with Purpose: Crafting Products that Spark Joy and Connection

148

Five Minute Friday: Holiday Retail Tip: Make It Easy

149

#632: Staying In Your Lane: Building a Business Without Debt

150

Five Minute Friday: The Power of Your Company Scorecard

151

#631: The Power of the Pivot: Navigating Big Shifts in Business

152

Five Minute Friday: Negotiating Your Lease: The 3 Essentials Every Retailer Must Know

153

#630: From Burnout to Breakthrough: Getting Back to Basics in Retail

154

Five Minute Friday: Celebrating 2.5 Million Downloads: A Special Giveaway & Top 10 Episodes

155

#629: Beyond the Boutique: The Business of Fashion

156

#628: A Heart for Retail: Supporting Stores in Times of Crisis

157

#627: The Power of Persistence: Navigating Failure and Finding Your Niche

158

#626: The Ultimate Guide to Efficient Planning for Retailers in 2025

159

#625: Consistency and Connection: The Keys to Boutique Success

160

Five Minute Friday: Identifying Traffic Patterns

161

#624: Maximizing Profitability and Peace During the Holiday Retail Season

162

Five Minute Friday: The Six Layers of Business

163

#623: Mastering Leadership: The Evolution of a Multi-Generational Boot Company

164

Five Minute Friday: The One Thing

165

#622: From Influencer to CEO: Building an Authentic Community in Western Fashion

166

Five Minute Friday: Money is in the Merchandising

167

#621: Discover Affordable Products at ASD Market Week

168

Five Minute Friday: Value vs Pride

169

#620: Pink Friday 2024: The Shop Small First Movement

170

Five Minute Friday: How to Be a Good Retail Neighbor

171

#619: Authenticity and Live Selling in Retail

172

Five Minute Friday: Are You a CEO or an Entrepreneur?

173

#618: The Power of Community in Retail

174

Five Minute Friday: Balancing Motherhood and Business

175

#617: From Chaos to Clarity: Navigating Big Changes in Small Business

176

Five Minute Friday: Business Is Really This Simple

177

#616: Community, Curiosity, and Confidence: The Triple C's of Brand Building

178

Five Minute Friday: How You Show Up Here is How You Show Up There

179

#615: Building a Brand: Lessons in Customer Service, Sales, and Overcoming Challenges

180

Five Minute Friday: Six Words & Phrases to Rethink Using

181

#614: From Soles to Sales: The Business of Shoes with Chinese Laundry

182

Five Minute Friday: How To Get The Most Out of Attending a Conference Once You're Home

183

#613 Inventory Planning, Data-Driven Decisions, and Adaptive Strategies in Retail

184

Five Minute Friday: The Secret to Getting on The Instagram Discover Page

185

#612 The Art of Balance: Managing Two Careers, Embracing Vulnerability, and Market Expansion

186

Five Minute Friday: Are You Ready to Lose It All?

187

#611 Inside Dallas Market Center: Retail Revelations and Trends

188

Five Minute Friday: To Be Interesting, You Have To Be Interested

189

#610 Small Town Dreams to Big Time Success: Building a Business with Heart

190

Five Minute Friday: The Bus Rule

191

#609 Wholesale Buying Strategies and Trend Forecasting on Hubventory

192

Five Minute Friday: Three Questions to Add to Your Morning Routine

193

#608 The Impact of Attending The Boutique Summit

194

Five Minute Friday: The Riches are in The Niches

195

#607 Transitioning in Retail: Lessons Learned and Exit Strategies

196

Five Minute Friday: Six Questions to Ask Wholesale Vendors at Market

197

#606 Mastering Leadership: Building Strong Teams, Ensuring Compliance, and Creating a Great Workplace

198

Five Minute Friday: Five Steps to the Perfect Online Sales Process

199

#605 The Power of Adaptability: Thriving in a Changing Retail Landscape

200

Five Minute Friday: Five Steps to the Perfect In-Store Sales Process

201

#604 Facebook Ad Strategies for Small Business Retailers

202

Five Minute Friday: Cultivating Success: Why Culture is King

203

#603 Unlocking the Secrets of Apparel Manufacturing

204

Five Minute Friday: Measure What Matters

205

#602 Mastering the Art of Boutique Ownership: A Deep Dive into Niche Markets and Online Expansion

206

Five Minute Friday: 5 Common Retail Acronyms Every Retailer Needs

207

Season 6 Kickoff: What's Working For Small Business Retailers Right Now

208

FTV: Boutique Owner Myths Debunked with Sara Burks

209

FTV: How to be more Productive as a Business Owner with Ashley Alderson

210

6 Lessons Business Owners Can Learn from Taylor Swift

211

Discover more MAGIC in 2024 with Kelly Helfman, President of MAGIC

212

A Masterclass on Building and Scaling a Brand with Sam Paik, State of Fashion / YZE Agency

213

FTV: Legal Tips for Small Businesses with Andrea Sager, founder and CEO of The Legalpreneur

214

How Regional Markets Can Benefit Your Business with Tara Thorn, Cedar and Cypress Designs

215

FTV: Scaling from Entrepreneur to CEO with host Ashley Alderson

216

If You Don't Adapt, It's Not Going To Work with Taylor Jones McClellan, The Tiny Closet

217

FTV: 12 Crucial Tips for Boutique Owner Success with Sara Burks

218

How EOS (Entrepreneurial Operating System) Can Transform Your Business and Team with Tom Wesner, founder of EOS Worldwide

219

FTV: How To Maximize Your Market Experience with Amy Harper, DMC Sr. Vice President of Retail Development and Market Services

220

Key Components of the Six Layers of Retail in 2024 with Sara Burks, Director of Partnerships & Education at The Boutique Hub

221

FTV: Creating a Strategic Marketing Plan for Your Business, with Brand Expert DruStew

222

Prepping for the New Year: Reflections on 2023 and Predictions for 2024

223

FTV: Tips to Create a Profitable Ecommerce Business with Erin Hooley, Bailey's Blossoms

224

7 Quick Tips for End of Year

225

FTV: Strategies for Social Media Success with Shannon Gordon, Social Media Manager at The Boutique Hub

226

Simplifying Banking and Small Business Loans with Tracey Smiskey, Northwestern Bank

227

FTV: Tips From a Successful Boutique Owner with Alison Grooms, Jules & James

228

How to Plan, Buy and Manage Your Inventory in 2024 with Mary Landgrebe, Management One

229

FTV: 6 Steps to the Perfect Purchase, with Bob Negan, Founder of WhizBang! Retail

230

Dig In and Do the Hard Thing with Anais Almazan, Pretty & Pink Boutique

231

How to Make the Most of the Holiday Season: 5 Tips To Close the Year Out Strong

232

FTV: Collaborating with an Influencer with Shaley Ham, West Desperado

233

Encouraging Consumers to Shop Small First and Celebrating the 4th Annual Pink Friday

234

FTV: 7 Ways to Get More Bang for Your Buck When it Comes to Pricing Your Products

235

10 Takeaways from the First 10 Months of 2023

236

FTV: Marketing to Your Audience on a Personal Level with Erica Kelley, Whiskey Darling

237

Ask Ashley Anything! Listener Questions Part 2

238

FTV: Being a Successful Business Owner Means Knowing Your Customer with Dani Flaming, The Fringed Pineapple

239

Trend Report: What's Hot for Fall/Winter and What's Up Next in 2024

240

FTV: Buying Strategy & Cash Flow Analysis for Retail Growth with Dan Jablons

241

Gearing Up for Pink Friday

242

From the Vault: How to Buy Direct in LA with Fashion Buyer Jacqueline Holmes

243

Planning Ahead for 2024

244

From the Vault: Growing a Mega Boutique with Facebook Ads & Authenticity with Laura Benson, Founder of Filly Flair Boutique

245

Using Story to Grow Your Business with Lyn Graft, founder of Storytelling for Entrepreneurs

246

From the Vault: 5 Critical Tips for Holiday Sales

247

The Power of Community and Collaboration with Anna Ledebuhr, Coulee Boutique

248

From the Vault: Back to the Basics of Pinterest with Kat Ahl, Simple Pin Media

249

Retail Science and Systemization with Amy DeFauw, Katsch Boutique

250

From the Vault: Top 5 Tips for New Boutique Owners

251

HV Anniversary Special! Why to Shop and What's New on Hubventory.com

252

The Hardship that Fueled My Fire and Future of The Hub

253

Finding Traction and Fostering Growth in a Niche Market with Ang Castelli, Roman & Leo

254

New Face and Features of CommentSold with CEO Gautam Goswami

255

How to Analyze and Elevate Your Business with Megan Randig, Mezoozah Boutique

256

Fourth Quarter Planning and Our Fourth Annual Pink Friday

257

Mastering The Mega Boutique with Leslie Hall, The ZigZag Stripe

258

Navigating Change with Grace with Lindsay Heyneman, Lettie Boutique

259

Building a Size-Inclusive Boutique with Jessica Throneburg of Little Details Boutique

260

10th Anniversary Series: 10 Lessons Learned throughout 10 Years

261

So Far in Season 5: Highlights and Takeaways

262

Tips for Tackling the J Months

263

Creative Marketing Strategies and Breaking Into Wholesale with Marla Skipper, SVM Boutique and Nash Grey Wholesale

264

Current Trends in Home & Gift with Angela Schmook, Road Runners LLC

265

Lessons Learned In The First Year of Business with Pam Colon

266

The Pursuit of Happiness: Prioritizing Mental Well-being in Business and Life with Sara Durcholz

267

Building Connections and Giving Back Through Your Business with Sydney Petersen, Bizzy's Boutique and Bizzy Izzy's

268

Process, Delegation and The EOS Model with Valerie and Ryan Becker, Wellington Design Co.

269

Ask Ashley Anything! Listener Questions

270

Themes and Takeaways from our Mastermind in Nashville with Ashley Alderson

271

Lessons from the West with Kristyn DeBord Durbin

272

Building a Successful Personal Brand and Business with Emily McCarthy

273

Revolutionizing the Boutique Game with Jeff Fenn

274

Growing a Successful Business on Your Own Terms with Laura Horwath, Ferne Boutique

275

Maximizing Events and the Customer Experience with Jodi Stevens, Bless Your Heart Boutique

276

Big News from The Boutique Summit with Ashley Alderson

277

Text Message Marketing Mastery with Jane Kasper, Owner / Founder of Glow Group and Rural Haze Boutique

278

Scaling With Systems with Denise Albright

279

Behind the Scenes of The Boutique Summit with Ashley Alderson

280

The Keys To Boutique Success with Michiko Seto, Blooming Boutique

281

The Power of Positive Thinking with Gretchen Hilley, Rolling Ranch Boutique

282

Building a Thriving Business With Your Spouse with Amy and Anthony Ekren, Inherit Clothing Co.

283

Best of Boutique Chat Season 4

284

The Six Layers of Retail

285

3 Ways to Make 2023 Your Best Year Yet

286

Lessons Learned from 2022

287

Setting Yourself Up For Success In The New Year

288

Leaning Into The Power of Traditional Media

289

Optimizing Your Shopify Conversion Rate

290

Lessons Learned From a Decade in Business

291

Building Extraordinary Wealth

292

Building a Multi-Channel Brand

293

Finance 101: How to Build Wealth as a Boutique Owner

294

From Brick-and-Mortar To Online

295

Spreading Happiness Through Handwriting

296

The Lowdown On Los Angeles

297

Quick Tips for Surviving the Holiday Season

298

Keys For Successful Boutique Planning

299

How To Manage Your Boutique's Inventory

300

Pulling Back The Curtain on Hubventory

301

Changing The World Through Fashion

302

Making An Impact With A Product-Based Business

303

Why The Hustle Culture Is Not Serving You

304

Building a Sustainable Brand in a Modern World

305

Be The Powerhouse: Overcome Your Fears and Go All In On Your Dreams

306

From Humble Beginnings to an International Celebrity Brand

307

Building a Brand with Your Best Friend

308

Taking Care of Yourself To Show Up As Your Best Self

309

Strategies To Recession-Proof Your Small Business

310

Tips To Juggle Parenthood and Entrepreneurship

311

Cultivating Successful Habits For Life and Business

312

Building A Strong Legal Foundation For Your Business

313

Making TikTok Work For Your Boutique Business

314

Keep 'Em Coming: Building a Consumable Brand

315

The Importance of Multiple Revenue Streams For Your Business

316

How to Recession Proof Your Business

317

Maximize Your Instagram Presence

318

Learning In The Messy and Speaking Your Dreams Out Loud

319

What Vendors Wish Boutique Owners Knew To Be Successful

320

The Boutique Hub App Launch

321

The Elements of Successful Live Selling

322

How To Grow Your eCommerce Store in 2022

323

Changing the Live Selling Landscape

324

From Social Media Management To A Swimwear Line

325

Announcement from Ashley

326

Cultivating Community Over Competition

327

From Brick and Mortar to eCommerce

328

From The Set of Yellowstone

329

How To Grow a Sustainable Business Like an Expert

330

From Online to Brick and Mortar During a Pandemic

331

What It Means To Be A Brand New Business Owner In 2022

332

Making the Most of the Off-Price Show

333

Growth, Diversification & Re-branding Your Boutique Business

334

Converting Your Shopify Store into A Sales Powerhouse

335

The Power of Pinterest Marketing

336

Predictions for 2022

337

Mapping Out Your Best Year Yet

338

Ashley's Tip of the Week: Instagram Engagement

339

Ashley's Tip of the Week: Creating Viral Content

340

Ashley's Tip of the Week: The Secret to Success

341

Ashley's Tip of the Week: What is the Boutique Hub?

342

Ashley's Tip of the Week: Going to Market

343

Ashley's Tip of the Week: Hiring

344

Ep #339: Big Announcement and Saying Goodbye to Season 3

345

Ep #338: How To Create Quality Content That Actually Works

346

Ep #337: Living Your Life On Purpose

347

Ep #336: Answering Your Call-In Questions

348

Ep #335: How to Approach Visual Merchandising Like a Pro with Badeeha Jubeh

349

#334: Building A Thriving Wholesale Business with Sadie Young

350

#333: Planning Out Your Year with the Boutique Boss Planner with Sara Burks

351

#332: How to Participate in Pink Friday

352

#331: Fashion With a Purpose

353

#330: Key Principles For Boutique Owner Success

354

#329: How Boutiques Can Prepare for the Holidays

355

#328: What Will the Future of Retail Look Like?

356

#327: How to Master Email and Text Marketing

357

#326: What I Learned in My Entrepreneurial Journey

358

#325: Buying Wholesale at the Vegas Tradeshows

359

#324: The Mindset Shift that Will Change Your Life

360

#323: You Must Evolve to Thrive

361

#322: How Servant Leadership Can Transform Your Business

362

#321: Tips to Boost Sales During Summer Slowdowns

363

#320: How to Drive Traffic to Your Online Store

364

#319: SEO Strategy for Boutiques

365

#318: Working With Your Spouse

366

#317: Creating a Profitable Boutique in 8 Months

367

#316: What Keeps Entrepreneurs From Growing

368

#315: Balance is Bogus

369

#314: How to Achieve Freedom in Your Business

370

#313: Retail Inventory Management

371

#312: Lessons from Scaling a Mega Boutique

372

#311: Self Love: The Secret to Success

373

#310: Ecommerce Marketing Strategies for Small Businesses

374

#309: How to Build a Successful Team

375

#308: Should I Sell My Business?

376

#307: How to Maximize the Viral Potential of Your Content

377

#306: Simple Strategies for Business Success

378

#305: How to Use Data to Grow Your Boutique & Advice on Selling Shoes

379

#304: Building a Wholesale Brand that Caters to Small Businesses

380

#303: How to Simultaneously Grow Your Boutique & Personal Brand

381

#302: How to Grow Your Instagram Account

382

#301: Building Meaningful Relationships with Your Customers

383

#300: 7 Ways to Grow in 2021

384

Update on the New Season of the Boutique Chat Podcast

385

#290: How to Plan Effectively with Kristy Gayton, CEO of Start Planner

386

#289: 7 Things You Must Do Before The End Of The Year with Ashley Alderson, CEO of The Boutique Hub

387

#288: TikTok Tips for Small Businesses with Brittany Tayvinsky, Owner of 80 Sq Ft Boutique

388

#287: How to Serve Your Ideal Customer with Jasmene Bowdry, CEO of SHIFT StyleHouse & The Boutique Teacher

389

#286: Legal Tips for Small Businesses with Andrea Sager, Founder of Andrea Sager Law

390

#285: Tips From a Successful Boutique Owner with Alison Grooms, Owner of Jules & James Boutique

391

#284: 6 Ways to Celebrate Pink Friday with Our Host Ashley Alderson, CEO of The Boutique Hub

392

#283: How to Fashion Forecast with Shane Holman, Ariat Senior Director of Global Western Trend and Market Development

393

#282: How to be More Productive with Our Host Ashley Alderson, Founder of The Boutique Hub

394

#281: Business Success Depends on Knowing Your Numbers with Allen Williams from Heartland Retail

395

#280: Holiday Marketing Tips that will Increase Sales with Ashley Alderson, Founder of The Boutique Hub

396

#279: How to Successfully Manage Multiple Storefronts with Jennafer King & Jessica Divine, Founders of The Red Racoon Boutique

397

#278: How to Run a Successful Plus Size Boutique with Letitia Young, Owner of Honey's Child Boutique

398

#277: Photography Tips for Boutique Owners with Janzen Tew, Founder of Denim and Velvet

399

#276: Strategies for Sustaining Growth with Andrea Glenn, Owner of the Rusty Rose Boutique

400

#275: The Power Of Vision Boards with Lucinda Cross, Entrepreneur and Author

401

#274: MAGIC Goes Digital with Kelly Helfman, President of MAGIC

402

#273: How To Get Media Coverage For Your Business with Christina Nicholson, Founder of Media Maven

403

#272: How to Pivot Your Business During the COVID-19 Pandemic with Caitlin Lucian, Owner of Strength & Grace Boutique

404

#271: Overcome Your Fear of Video Marketing with Molly Mahoney, Founder of The Prepared Performer

405

#270: How to Develop a Success-Oriented Mindset with Justin Prince, Entrepreneur, Speaker, & Author

406

#269: The Power of Scent with Julie Tassy, Founder of Ella B Candles

407

#268:How to Create a Customer-Centric E-Commerce Experience with Josh Orr, Founder of Streamline Retail

408

#267: Diversity In Retail with DeAnna McIntosh, Founder and Global Retail + E-commerce Consultant at The Affinity Group International

409

#266: Scaling from Entrepreneur to CEO with Ashley Alderson, Founder of The Boutique Hub

410

#265: How to Run a Successful Business with Your Significant Other with Brooke and Brandon Riley, Owners of Re-Fabbed Boutique

411

A short message from Ashley Alderson, regarding the 2020 Virtual Retail Summit!

412

#264: Ecommerce Marketing Strategies to Increase Sales with Ezra Firestone, CEO of Smart Marketer

413

#263: 4 Reasons Why Your Brand Is Not Engaging with Ashley Alderson, Founder of The Boutique Hub

414

#262: Creating a Customer Loyalty Program with Elizabeth Presher, Founder of Grit and Grace Digital Marketing

415

#261: The Importance of Finding Your Why with Jess Ekstrom, Founder of Headbands of Hope and Author

416

#260: Adapting to the New Normal in Retail with Heather Orscheln, Founder of Revel Boutique

417

#259: Knowing Your Numbers with Christyne Gray, Founder of She Profits Now

418

#258: How To Build A Memorable Brand with Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand

419

#257: Tips to Create a Profitable Ecommerce Business

420

#256: Managing COVID-19 and Your Retail Business with Sara Burks, Director of Education and Partnerships at The Boutique Hub

421

#255: How to Create Successful Content for Boutique with Tamie Old, Founder of The House of Gentry Boutique

422

#254: How to Succeed as an Entrepreneur with Gigi Butler, founder of Gigi's Cupcakes

423

#253: Save Your Retail Business From Extinction with Dan Holman, founder of the Wealthy Retailer

424

#252 Growing Your Business During the Coronavirus with Our Host Ashley Alderson, Founder of The Boutique Hub

425

#251: Things I Wish I Would've Known Before Starting a Boutique with Amanda Christopherson, Owner of Beautique, and Somer Pickard, Owner of Sparkle and Sass

426

#250: How to Prepare Your Boutique for COVID-19 Coronavirus and It's Impacts on Your Retail Business.

427

#249: Managing Social Media with Tailwind with Melissa Megginson Community Manager at Tailwind

428

#248: The 2020 Boutique Summit with Beth Leahy, Chief of Operations at The Boutique Hub

429

#247: My Experience with Starting a Boutique with Baylee Cordero, Owner of Baylee Rose Boutique

430

#246: Strategies for Social Media Success with Shannon Gordon, Social Media Manager at The Boutique Hub

431

#245: The Power of a Gen Z and Gen X Team with Vanessa LeVan and Wren LeVan, from Blush Out West Boutique

432

#244: Key Tips for Creating a Successful Online Boutique with Alana Stohr, Owner of Eleven Oaks Boutique

433

#243: Dos and Don'ts of Text Message Marketing with Bobby Angilella Co-Founder of Slick Text

434

#242: Off-Price Buying with Tricia Barglof, Executive Director of the OFFPRICE Trade Show

435

#241: 12 Crucial Tips for Boutique Owner Success with Sara Burks and Ashley Alderson

436

#240: 20 New Year's Resolutions for Business Owners with Ashley Alderson, Founder of the Boutique Hub

437

#239: Building Your Business with Gratitude with Our Host Ashley Alderson, Founder of the Boutique Hub

438

#238: 3 Ways to Maximize Your Day Planner with Our Host Ashley Alderson

439

#237: Cutting Your Shipping Losses with Kyle Rooney, Partnerships Manager at Route

440

#236: Finishing the Year Strong with Our Host Ashley Alderson

441

Episode #235: Starting Your Own Business and Foundation with Julie Allen, Owner of Mary Rose Boutique and Mary Rose Foundation

442

No Episode this Week, It's Black Friday Prep Time!

443

Episode #234 All Things #BoutiqueStyle with Nikki Casey Director of Style at The Boutique Hub

444

Episode #233 Collaborating with an Influencer with Shaley Ham, Creator of West Desperado

445

Episode #232 Evolving as a Business Owner and as a Person with Randa Carrabba, Entrepreneur Extraordinaire

446

Episode #231: All Things Sezzle with Charlie Youakim, Cofounder of Sezzle

447

Episode #230: 5 Ways to Maximize Small Business Saturday with Your Host Ashley Alderson, Founder of The Boutique Hub

448

Episode #229: Creating a Business with Impact with Ashley LeMieux

449

Episode #228: How To Maximize Your Market Experience with Amy Harper, Vice President of Marketing, Apparel & Accessories at DMC

450

Episode #227: Being a Successful Business Owner Means Knowing Your Customer, Dani Flaming, Owner of the Fringed Pineapple

451

Episode #226: 5 Boutique Owner Myths Debunked with Our Host Ashley Alderson, Founder of The Boutique Hub

452

Episode #225: Being Business Owner and Coping with Mental Illness with Marie Earthman, Boutique Owner and Mother

453

Episode # 224: Demystifying Facebook Messenger with Ben Parr, Author & Entrepreneur

454

Episode #223: 7 Ways to Get More Bang for Your Buck When it Comes to Pricing Your Products with Ashley Alderson, founder of The Boutique Hub

455

Episode #222: Why You Need Both Your Right And Left Brain While Running a Business with Krisee and Whitney, Founders of Hayloft Boutique

456

Episode #221: Growing Your Business As a Team with Brittany and Vannessa, Founders of Simple Blessings Boutique

457

Episode #220: Marketing to Your Audience On a Personal Level with Erica Kelley, Founder of Whisky Darling Boutique

458

Episode #219: Marketing to Millennials with Taylor Jones, founder of The Tiny Closet

459

Episode #218: Building a Brand from Scratch with Michelle Manningham, founder of Texi Boots

460

Episode #217: Boutique Owner Myths Debunked with Ashley Alderson and Sara Burks

461

EPISODE #215: 7 Keys to Productivity with Our Host Ashley Alderson, Founder of The Boutique Hub

462

Summit Update, No Show this Week!

463

Episode #215: Running Your Business on Profit First with Mike Michalowicz

464

Episode #214: 10 Things You Need to Know When Starting a Business with Our Host Ashley Alderson

465

Episode #213: Creating Engaging Live Sales & Building a Memorable Brand with Allison Albritton of InStyle Auctions & Boutique

466

EPISODE #212: Maximizing Vendor Events & Pop Ups with Jenifer Burnett of Punchy's

467

Episode #211: Starting a Wholesale Business as Your True, Authentic Self with Megan DiVincenzo founder of The Sis Kiss

468

Episode #210: WOW Customer Service & Leaving a Legacy with Dana Spinola founder of Fab'rik

469

Episode #209: Balancing a Large, Growing Business and Being a Mom with Tori Gerbig

470

Episode #208- 5 Essentials For Your Website with Angela Froschl, Hot Mess Consulting

471

Episode #207: Five Business Essentials Every Boutique Must Know with Sara Burks & Ashley Alderson

472

#206: How to Shop Apparel Markets with Atlanta Apparel's Caron Stover and Morgan Ramage

473

#205 How to Sell Shoes & Build Profitable Vendor Relationships with Sarah Resnick

474

#204 Merging Motherhood and Business with Stacy Gnewkowski and Leslie Plank

475

#203: How to Build Your Boutique and Create an Unforgettable Brand

476

#202: What Does it Take to Work With an Influencer With Jessie Jarvis

477

#201 Six Reasons Boutiques Fail and How to Avoid Those Pitfalls with Ashley Alderson

478

#41 Finishing the Year Strong and Starting 2019 with a Bang

479

#40 How to truly serve your customers & your staff, with Jason Stoker, co-owner of Deep South Marketing, Deep South Pout, Love Poppy Jewels and Social Shop

480

#40 Protecting Original Work with Trademarks, Copyrights & Licencing Agreements, plus working with high-level influencers, with Mike Satterfield of RBR Wholesale and The Gentleman Racer

481

#39 Five Critical Tips for Holiday Sales, with Ashley Alderson, The Boutique Hub

482

#38 Looking at the Evolution of Wholesale, with FashionGo CEO, Daniel Lee

483

#37 Back to the Basics of Pinterest with Kate Ahl, Simple Pin Media

484

#36 6 Steps to the Perfect Purchase, with Bob Negan, Founder of WhizBang! Retail

485

#35 Meet a New Wholesale Marketplace, Fashion Domino

486

#34: How to Buy Direct in LA, with Fashion Buyer, Jacqueline Holmes.

487

#33 YouTube & Beyond, How Two Sisters Grew a following of 2 million on YouTube & Won 2018 Global Boutique of the Year.

488

#32 Advanced Strategy + Promoted Pins with Pinterest's McKayla Amundsen

489

#31 Why Text Message Marketing Can Change your Business, with Bo Cain VP of Sales at Sentext Solutions

490

#30 How Can Emerging Designers us Community to Compete with Fast Fashion? With Hillary France, CEO of Brand Assembly

491

#29 How to Build a Brand that Empowers Others and Forges Good in the World, with Missy Robertson, Laminin Designs and Duck Dynasty

492

#28 Changing the Experience and Preparing for Markets with Desiree Hanson, VP of Fashion Events at WWIN.

493

#27 Breaking Down Point of Sale System Data and How to Use it, with Lightspeed Retail

494

#26 Boutique Hub Birthday: Ask Ashley Anything (Part 2)

495

#25: WWDMagic: Spring 19 Trends, Business Tips & Life in Fashion, with Kelly Helfman, Brand Director at WWDMagic

496

#24 Boutique Hub Birthday: Ask Ashley Anything (Part 1)

497

#23 Embracing Failure & Surviving. 2017 Global Boutique of the Year, The Lace Cactus owner Kelsey Darby

498

#22 How to Succeed at Vendor Shows with Ruffles & Rust Expo, Camey Maldonado

499

#21 Maximizing Facebook Live and Plus Size Selling for your Boutique with Mindy Switzer

500

#20 Top 5 Tips for New Boutique Owners with Ashley Alderson

501

#19 Denim Forecast with Judy Blue Creative Director, Christina Choi.

502

#18 Are you a Clothes Flipper or a Brand Builder? The Art of Being Authentic with Ali Dee

503

#17 What 20+ Years in a Successful Boutique Teaches you About Retail + Basketball, with Sara Burks, The Boutique Hub

504

#16 How to innovate in a crowded market, with Grayson DiFonzo, Founder Buddy Love Clothing

505

#15 Becoming a Retail Scientist Using Data, with Geoff Tease the VP of Client Success at RICS Software

506

#14 Breaking into Established Markets and Scaling with a Great Brand Story, with Amanda Kimes & Lindsay Perraton of Kimes Ranch.

507

#13 Scaling a Million Dollar Brand from your Kitchen Table, with Meredith Jurica, Founder of Makeup Junkie Bags

508

#12 Mastering Facebook Ads & Retargeting: The Secret to Success for Boutique Retail, with Reza Khadjavi of Shoelace

509

#11 Why Story Matters: Learn from an icon who has helped build multiple iconic western brands. With Keith Mundee, President of American Hat Company

510

#10 Creating a Magnetic Wholesale Line Customers Love, with Chad Riggins owner of Texas True Threads

511

#09 Top 10 Mistakes Happening in Retail Business Today - Solo Episode with Ashley Alderson

512

#08 Why You Shouldn't Put All of Your Eggs into the Facebook Basket, with Liz Ross, Founder of Southern Fried Chics

513

#07 Creating a Strategic Marketing Plan for Your Business, with Brand Expert, Drustew.

514

#05 How to Harness the Power of Social Selling, Amanda and Brandon Kruse, Discount Divas & Comment Sold

515

#4: Fashion Truck Or Brick & Mortar? How To Give Your Customers A Great Experience Through Specialty Products!

516

#03 Buying Strategy & Cash Flow Analysis for Retail Growth

517

#02 Growing a Mega Boutique with Facebook Ads & Authenticity, Laura Benson, CEO Filly Flair Boutique

518

#01 Show Intro: 3 Keys to Boutique Industry Success & Meet Ashley & The Boutique Hub