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All Episodes

Build That Business — 145 episodes

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Title
1

145: I Love Money (and I think you should too)

2

144: The Clue Stack: The Word Was Yes. Everything Else Was No.

3

143: Break the Ice Before It Freezes: The Gordon Principle

4

142: The Soft CTA is Killing Your Sales

5

141: Why We Quit Before the Yes

6

140: When Hustling Harder Actually Becomes Hustling Backwards: The Turning Point

7

139: Let The Chips Fall. Gather The Data. Ask The Question.

8

138: "Always Be Closing" Is Gross. Here's What to Do Instead...

9

137: The Co-Signer Problem: Why Your Dream Was Never Theirs to Approve

10

136: What Separates the Top 2% in an AI World: The Human Advantage

11

135: The Silence Was the Story: How I've Been Rebuilding

12

134: Sales Convos Pt. 3 - Pushy, Sleazy Sales: From The Gorgeous Effect

13

133: Sales Convos Pt. 2 - The Sales Script Myth: From The Gorgeous Effect

14

132: Sales Convos Pt. 1 - Leads vs. Sales: From The Gorgeous Effect

15

131: What 11 Years of Entrepreneurship Taught Me About Living

16

130: Your Standards Shape Your Life, Not Your Goals

17

129: Hustle? Rest? Or Risk? Here’s How You Know…

18

128: High-Leverage Sales Activities: The Shortcut to Doubling Your Business

19

127: Scarcity Sells: How to Create Urgency Without Feeling Pushy

20

126: How to Attract Your Ideal Clients (Not Just Freebie Seekers) at Wedding Shows

21

125: The Psychology Behind a Great Show Special (Without Discounting Your Services)

22

124: How to Make Wedding Shows Work, No Matter Your Niche

23

123: What’s Not Working - 5 Mistakes That Tank Your Wedding Show Results

24

122: ROI Revealed - 4 Metrics That Predict Your Wedding Show Results

25

121: The Transformation Economy (and Why Experiences Aren’t Enough Anymore)

26

120: Meet the Friend Who Changed My Money Story, Erinn Bridgman

27

119: How to Harness Magnetic Energy in Your Business

28

118: Most People Don’t Actually Go After the Life They Want

29

117: Living Like She’s Already Here: Romanticize Your Business and Life

30

116: 9 Business Systems That Saved Me in a Hard Season

31

115: What I’m No Longer Apologizing For in Business

32

114: You Are Allowed to Outgrow the Person Your Business Once Needed

33

113: How to Build a Business That Holds You, Not the Other Way Around

34

112: What to Prioritize in Overwhelming Seasons

35

111: Why I Believe in the Slow Rebuild

36

110: How to Use Buyer Psychology to Confidently Close More Sales

37

109: You’re Not Dreaming Too Big. You’re Just Asking the Wrong People.

38

108: The Invisible Work That Builds an Unstoppable Business

39

107: Why Playing Small Isn’t Safe, It’s Expensive

40

106: When "Good Enough" Isn’t Enough: Creating the Life You Really Want

41

105: The Sweet Spot: Confident and Coachable. When You Know You’re Good… But You’re Not Done Yet

42

104: Quarterly Planning: What to Track and Why It Matters

43

103: Navigating Business When Life Doesn’t Look Like the Highlight Reel

44

102: 36 Truths I Know at 36 That I Wish I Knew at 26

45

101: Masculine vs. Feminine Energy in Business: Am I Losing My Drive or Finally Doing It Right?

46

100: Shattering Your Personal Glass Ceiling: The Shift That Changes Everything

47

99: The Problem Isn’t Hustle, It’s How You Hustle. Because No One’s Handing You Success.

48

98: Sell the Story, Not the Service: How Storytelling Wins Every Time

49

97: The Million-Dollar Mindset: What’s Actually Holding You Back?

50

96: How to Overcome the ‘Can’t Afford It’ Objection: Closing the Price Gap

51

95: The Missing Link: Why Word-of-Mouth Alone Won’t Grow Your Business

52

94: When Compliments Turn Into Clients: The Power of Sales Skills

53

93: Not a Natural at Sales? Here’s Why You Don’t Need to Be and How Sales Skills Can Be Learned by Anyone

54

92: Sales Isn’t Just About Smooth Talking: How to Improve Every Step of Your Sales Cycle

55

91: More Leads Won’t Fix Your Sales Problem: Stop Pouring Into a Leaky Bucket

56

90: Using scarcity & urgency to persuade couples to take action at wedding shows (even if the timing isn’t right for your services yet).

57

89: How to attract your ideal customers at wedding shows (yes, even if you serve a high-end clientele)

58

88: How to Turn Couples’ Obsession Over Snagging a Deal at Wedding Shows into Your BIGGEST Money Maker

59

87: Are Wedding Shows Right For YOUR Business? NICHE Specific Show Strategies.

60

86: Never Again: 5 HUGE Wedding Show Mistakes to Nix for Your Next Show

61

85: Are Wedding Shows Worth It? 4 ROI Metrics You Need To Track

62

84: 5 Marketing Strategies To Boost Your Wedding Bookings

63

83: Navigating Entrepreneurship and Special Needs Parenting - Taking a Short Break

64

82: Renee Sabo - Putting People Over Profit

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81: Brandee Gaar - Why You Need Warm Leads - And How To Get Them!

66

80: Clone your best clients with Heidi Thompson

67

79: Why Big Audacious Social Media Posts are Killing Your Business with Bevin Farrand

68

78: Connecting, Communicating and Confidence Building with Courtney & Dana from Hustle + Gather

69

77: Continued - A Happy Pocket Full of Money - Book Review with Nikisha King-Hidalgo

70

76: A Happy Pocket Full of Money - Book Review with Nikisha King-Hidalgo

71

75: Encore: 6 things you should be doing during your slow season

72

74: Signs That Your Niche Isn’t Working for You (and How to Fix it) with Chanda Daniels

73

73: 3 reasons people aren't buying

74

72: Break Out of the Sea of Sameness With the Power of Storytelling with Aleya Harris

75

71: How I turned my slowest month into my busiest

76

70: Taming your 8 CEOs with Jen Taylor

77

69: Happy Anniversary! It’s Time to Get Back to Business Basics

78

68: The Power of Community with Natalie Franke

79

67: Using email marketing to help you grow your business smarter, not harder with Kendra Swalls

80

66: Start planning NOW to make more money in 2023

81

65: How to Get Back to The Content Plan You’ve Been Neglecting

82

64: 5 Bridal Show Mistakes You Can’t Afford to Make

83

63: Setting Boundaries to Make Your Business Work for You with Laney Ruddell

84

62: Taking the DAMN Chance with Bevin Ferrand

85

61: 10 ways to repurpose one single piece of content

86

60: Showing up and Standing Out on Instagram with Shannon Segall

87

59: How to maximize your content creation time by batching

88

58: How to Let Your Brand and Content Serve Alongside You with Mollie Marrocco

89

57: When and where to invest in your business with Heather O'Brien

90

56: Cultivating an Enhanced Client Experience with Content Marketing with Adrienna McDermott

91

55: Building and affording a team with Ashley Ebert

92

54: How to know your ideal client and attract more just like them

93

53: Putting People Over Profit - My Conversation with Cami Monet & Elisabeth Young

94

52: The Money Mindset of a Wealthy Woman with Erinn Bridgman

95

51: $25k in 24 Hours - The Biggest Opportunity You’re Missing Out On….

96

50: How to get noticed in your business - PR for creative entrepreneurs with Meghan Ely

97

49: Slow Growth Strategy with Sarah Lewis

98

48: How are you, really? with Jenna Kutcher

99

47: Staying in front of your audience using bridal shows with Kristen DeBats

100

46: Why Doing It All Is Killing Your Business

101

45: Drowning in Client Work? 3 Things to Automate and Take Off of Your Plate Starting Today

102

44: Becoming More Visible on Social Media With Reels - with Brandee Gaar

103

43: 3 difficult client situations and how to handle them

104

42: Finding fulfillment while audaciously pursuing your dream - The Power of Y.E.T. - with Hayley Luckadoo

105

41: How to make your competition irrelevant

106

40: How to put personality into automations & systems with Dolly DeLong

107

39: How to perfect your inquiry process so you can eliminate ghosting for good

108

38: It's OK to be a serial entrepreneur; but how do you do it well? with Melissa Koehler

109

37: Struggling with consistency? Here’s your permission to let it go

110

36: Control the chaos and leave your couples breathless in a GOOD way: How to quietly coach your couples for their wedding day with Gabby Chapin

111

35: How you can book 12 appointments at your first bridal show

112

34: Contracts for Wedding Professionals (what you absolutely need to include) with Braden Drake

113

33: Driving Traffic to Your Website with Video with LaShonda M. Brown

114

32: Planning for Tech Upgrades in 2022 with Nora Sheils

115

31: Copy that connects before it converts: combining brand messaging and copywriting with Kathy Young

116

30: The benefits of improving your client experience with Katie McFarlan

117

29: Connect with your couples and close more sales - a sneak peek inside The Wedding Booking Blueprint

118

28: How to avoid burnout and start growing your business fast by casting a vision with Hannah Bjorndal

119

27: A holiday message from Lindsay

120

26: 4 things you should evaluate in your business before the New Year

121

25: How to write a sales page that sells for you with Taylor de la Fuente

122

24: Growing Your Business Without Social Media with Missy Campbell

123

23: Building a StoryBrand Inspired Website to Connect with Your Ideal Client with Octavia Elease

124

22: Are you a Highly Sensitive Entrepreneur? 5 Tell Tale Signs You’re Probably Highly Sensitive with Kellie Daab

125

21: 6 things you should be doing during your slow season

126

20: How getting visible in your business is a game changer with Renee Dalo

127

19: Wedding Booking Blueprint student, Kate Lemish, on building, growing, and scaling her wedding stationery business

128

18: Wedding Booking Blueprint student, Beth Fruchtman, on building, growing, and scaling her wedding stationery business

129

17: 4 Mindset shifts that you need to make to start showing up fully in your business

130

16: Wedding Booking Blueprint student, Camille Petruccio, on building, growing, and scaling her wedding stationery business

131

15: Popular lead generation strategies that didn’t work for me, and what to do instead

132

14: Wedding Booking Blueprint student, Heather Cannon, on building, growing, and scaling her wedding stationery business

133

13: The Wedding Booking Blueprint like you’ve never seen before

134

12: Wedding Booking Blueprint student, Karin Webster, on building, growing, and scaling her wedding stationery business

135

11: How to Scale Your Business as a Solopreneur

136

10: How to stress less when there is so much to do with Kelly McIntee

137

09: 3 things you must say NO to if you want more freedom in your life and business

138

08: How to stop worrying about what your competition is doing so you can let who you are shine with Nikisha King-Hidalgo

139

07: Achieving your profit goal: The formula I used to grow my business $100k in one year

140

06: How to stop wasting time in your business with Vikki Louise

141

05: 3 ways to increase your revenue in your business and the ONE way I want you to focus on now

142

04: How to create a financial plan for your small business that you can actually stick to with Alli Williams

143

03: How to get back into a routine after going through chaos in your business

144

02: The importance of building a magnetic personal brand for service based businesses with Becca Ellison

145

01: How to trust your gut instincts when it's time to pivot in your business