All Episodes
Higher Ed Pulse — 618 episodes
The LinkedIn Double Standard Costing Higher Ed Its Best Marketers
Pulse Check: Funnel Vision: One Campus, Two Markets — Part 2
Live from Engage Summit 2026: Conference First Impressions from Carrie Phillips and Brian Piper
The Real Reason Higher Ed Mergers Fail
Pulse Check: Funnel Vision: One Campus, Two Markets — Part 1
Reunited with Seth Odell
Pulse Check: Your Guide to Engage Summit 2026
The SUNY AI Mandate
Google Search is AI Search: What May's I/O Announcement Means for Higher Ed
Pulse Check: Tales from a Community College AI Think Tank — Part 3
Before You Hire an AI Consultant, Do This
Pulse Check: Tales from a Community College AI Think Tank — Part 2
The 13 Milliseconds That Decide Your Enrollment Funnel
Pulse Check: Tales from a Community College AI Think Tank — Part 1
AI Faculty Avatars and a $10K MBA
Pulse Check: High School to Higher Ed III (2026) — Part 4
What Higher Ed Is Actually Hiring For
Pulse Check: High School to Higher Ed III (2026) — Part 3
From Brand Standards to Brand Systems: Kettering’s GPT Playbook
Pulse Check: High School to Higher Ed III (2026) — Part 2
Rethinking the Curriculum for an AI-Shaped World
Pulse Check: High School to Higher Ed III (2026) — Part 1
How AI Change Actually Happens on Campus
Pulse Check: Helping Adult Learners Find the Right Program with AI [Lightning Session]
The Higher Ed CMO Is Carrying a Broken System
Pulse Check: Al For Application Fraud Detection [Lightning Session]
What Campus Leaders Should Ask Before Renewal Season
Pulse Check: How to Make AI Feel Human, Safe & Transparent [Lightning Session]
Where Should You Spend Your Next Marketing Dollar?
Pulse Check: Building AI-Powered Intelligence Briefs [Lightning Session]
You’re Not Behind on Agentic AI
Pulse Check: The Reputation Rethink — Pt. 5
Career Progression in an AI-Shaped Job Market
Pulse Check: The Reputation Rethink — Pt. 4
Building AI Agents for Internal Teams
Pulse Check: The Reputation Rethink — Pt. 3
Graduating Into the AI Economy: A College Senior’s Perspective
Pulse Check: The Reputation Rethink — Pt. 2
Designing UGC as a Strategy
Pulse Check: The Reputation Rethink — Pt. 1
2026 Is the Breakout Year for Agentic AI
Pulse Check: The Human Side: Managing Fear, Change, and Skepticism when it comes to AI — Part 5
The Rise of the Fractional CMO
Pulse Check: The Human Side: Managing Fear, Change, and Skepticism when it comes to AI — Part 4
AI Won’t Save Higher Ed, Leadership Will
Pulse Check: The Human Side: Managing Fear, Change, and Skepticism when it comes to AI — Part 3
Not Every Game Is Winnable
Pulse Check: The Human Side: Managing Fear, Change, and Skepticism when it comes to AI — Part 2
Sora Is Good Enough to Be Dangerous
Pulse Check: The Human Side: Managing Fear, Change, and Skepticism when it comes to AI — Part 1
Everything AI Won’t Do For You in 2026
The AI Conversations That Defined 2025
Pulse Check: Building the Modern Campus - A Higher-Ed Project Management Playbook — Pt. 4
Enabling the Longitudinal View: Rethinking Student Success in an AI Era
Enrollify 2025 Hall of Fame: Harrison "Soup" Campbell
Pulse Check: Building the Modern Campus - A Higher-Ed Project Management Playbook — Pt. 3
Enrollify 2025 Hall of Fame: John Azoni
AI According to an 8-Year-Old — Part 2
Enrollify 2025 Hall of Fame: Marina Cooper
Pulse Check: Building the Modern Campus - A Higher-Ed Project Management Playbook — Pt. 2
Enrollify 2025 Hall of Fame: Sarah Russell
AI According to an 8-Year-Old — Part 1
Enrollify 2025 Hall of Fame: Carrie Pitts-Densmore
Pulse Check: Building the Modern Campus - A Higher-Ed Project Management Playbook — Pt. 1
Enrollify 2025 Hall of Fame: Faton Sopa
The Enrollify Clubhouse: AMA’s Spiciest Panel
If Broadway Can Do It, So Can You
Pulse Check: First Movers — Part 3
A Four-Step Framework for Testing Your College Website
Pulse Check: First Movers — Part 2
Live at AMA: How Community, AI Curiosity, and Team Bonding Shape Leadership
Live at AMA: Career Pivots and Marketplace Clues
Live at AMA: Take Back Control of Your AI Reputation
Live at AMA: How to Make the Most of Your First Higher Ed Conference
Taste > AI Tools
Pulse Check: First Movers — Part 1
Featherstone University: The Campaign Higher Ed Can’t Stop Talking About
Pulse Check: High School to Higher Ed III (2025) — Part 3
Live at ASU's Agentic AI and the Student Experience: How AI Tools Are Powering More Accessible and Scalable Higher Education
Why an AI Critic Joined a Tech Company
Pulse Check: High School to Higher Ed III (2025) — Part 2
A College Senior’s Hot Takes on AI + the Nonprofit He’s Building
Pulse Check: High School to Higher Ed III (2025) — Part 1
Best of Conference: The Red Stapler Session on AI Search & Zero-Click Discovery
Pulse Check: AI Arms Race: Navigating Leadership in the Agentic Admissions AI Era — Part 4
OpenAI’s New Data Shows How We Really Use ChatGPT
Pulse Check: AI Arms Race: Navigating Leadership in the Agentic Admissions AI Era — Part 3
From Hurricane to Recovery: Reflections One Year After Hurricane Helene
Pulse Check: AI Arms Race: Navigating Leadership in the Agentic Admissions AI Era — Part 2
Live at PRIMA: Convenience is Close to Conversion
Is College Still Worth It?
Pulse Check: AI Arms Race: Navigating Leadership in the Agentic Admissions AI Era — Part 1
What the AI News Headlines Aren’t Telling You
Pulse Check: Advancement Amplified: The IA MarCom Shift — Part 5
How a Web Strategist Experiments with AI: Lessons from 20 Years in Higher Ed Digital
Pulse Check: Advancement Amplified: The IA MarCom Shift — Part 4
The Hidden Career Path for MarComm Leaders
Pulse Check: Advancement Amplified: The IA MarCom Shift — Part 3
The Omnichannel Student: How Search Really Works in 2025
Pulse Check: Advancement Amplified: The IA MarCom Shift — Part 2
Adopt or Be Forgotten: The Peer Pressure Problem
Pulse Check: Advancement Amplified: The IA MarCom Shift - Part 1
Invest in AI Upskilling or Lose Staff
Pulse Check: Ctrl + Create: AI for Creatives — Part 5
Inside the 2025 AI Search Trends Report
Pulse Check: Ctrl + Create: AI for Creatives — Part 4
Tech, Talent, and the Future of Work
Pulse Check: Ctrl + Create: AI for Creatives — Part 3
Innovation Starts With Understanding
Pulse Check: Ctrl + Create: AI for Creatives — Part 2
Live at the CASE Summit: Why Stories Still Matter: Connecting Emotion to Impact in Enrollment and Advancement
What Higher Ed Can Learn from AI Startups — Part 2
Pulse Check: Ctrl + Create: AI for Creatives — Part 1
Live at Engage Summit 2025: A Real Talk on Scaling AI in Higher Ed
Live at Engage Summit 2025: How Higher Ed Leaders Can Use AI to Empower, Not Overwhelm, Their Teams
What Higher Ed Can Learn from AI Startups — Part 1
Live at Engage Summit 2025: How One Higher Ed Newcomer Found Her Voice at Engage 2025
Pulse Check: The Culture Code: Leading with Diversity — Part 5
Live at Engage Summit 2025: AI, Change Management, and Leadership Strategy in Higher Ed
Live at Engage Summit 2025: Why It’s Okay Not to Know Everything About AI Yet
Live at Engage Summit 2025: Student Success Starts with Smarter Knowledge Bases
Live at Engage Summit 2025: Using Narrative Intelligence to Spot the Stories That Matter
Live at Engage Summit 2025: Leading Culture Change Through AI
Can AI Help Rebuild Trust in International Enrollment?
Live at Engage Summit 2025: Ethical AI in Higher Education
Pulse Check: The Culture Code: Leading with Diversity — Part 4
Washington’s Marching Orders for Higher Ed
Pulse Check: The Culture Code: Leading with Diversity — Part 3
Does Zero Click Mean Zero Control in the Age of AI?
Pulse Check: The Culture Code: Leading with Diversity — Part 2
Catching Up with Seth Odell
Pulse Check: The Culture Code: Leading with Diversity — Part 1
Is Your College Showing Up in AI Search?
Pulse Check: High School to Higher Ed II (2025) — Part 3
Is Meta’s AI Rewriting the Future of Advertising?
Pulse Check: High School to Higher Ed II (2025) — Part 2
Inside the 2025 CIO Survey: Only 11% Have an AI Strategy
Pulse Check: High School to Higher Ed II (2025) — Part 1
The AI Layoffs Are Here
Behind the Agenda: What's Hot at Engage 2025
What DC’s AI Executive Order Means for Higher Ed
Pulse Check: Marketing Truths — Part 2
What High School Seniors Really Think About AI
Pulse Check: Marketing Truths — Part 1
The Rise of the AI Teammate
Pulse Check: Practical AI Integration: How to Get Started — Part 3
Style Theft at Scale: AI and the Fight for Creative Integrity
Pulse Check: Practical AI Integration: How to Get Started — Part 2
Knowledge Is Free. Is Higher Ed Still Worth It?
Pulse Check: Practical AI Integration: How to Get Started — Part 1
We Called It Cheating. Now It’s an AI Strategy
Pulse Check: Advancement Amplified: AI for IA — Part 5
Predicting Brackets and Burnout: What AI Can (and Can’t) Do
Pulse Check: Advancement Amplified: AI for IA — Part 4
Why This AI Merger Won’t Work
Pulse Check: Advancement Amplified: AI for IA — Part 3
Passing the Mic: The Next Evolution of Higher Ed Pulse
Pulse Check: Advancement Amplified: AI for IA — Part 2
Making the Case for your FY26 Budget
Pulse Check: Advancement Amplified: AI for IA — Part 1
Can AI Save Higher Ed from Burnout?
Pulse Check: Strategic Storytelling — Part 5
Pulse Check: Strategic Storytelling — Part 4
The Books That Changed How We Lead
Pulse Check: Strategic Storytelling — Part 3
The ROI Reality Check: What Students and Families Actually Care About in 2025
Pulse Check: Strategic Storytelling — Part 2
AI as Higher Ed’s Crisis Compass: Does It Build Resilience or Expose Gaps
Pulse Check: Strategic Storytelling — Part 1
The Role of Storytelling in Shaping Institutional Identity
Pulse Check: What We’re Learning About Leadership (and Ourselves) — Part 3
New Year, New Who?
Pulse Check: What We’re Learning About Leadership (and Ourselves) — Part 2
Can Higher Ed Handle AI Responsibly?
Pulse Check: What We’re Learning About Leadership (and Ourselves) — Part 1
2024 Hall of Fame: Tina Miller
2024 Hall of Fame: Jon-Stephen Stansel
2024 Hall of Fame: Kin Sajpal
2024 Hall of Fame: Claire Brady
Our Favorite Episodes of 2024
2024 Hall of Fame: Joshua Charles
Reclaiming Free Speech, Democracy, and Discourse on Campus in America Post Election 2024 — Part 6
2024 Hall of Fame: Bart Caylor
2024 Hall of Fame: Devin Purgason
The “Invisible” Student: Addressing Equity in Recruitment and Retention
2024 Hall of Fame: Mickey Baines
Reclaiming Free Speech, Democracy, and Discourse on Campus in America Post Election 2024 — Part 5
2024 Hall of Fame: Dr. Nick Ladany
2024 Hall of Fame: Dr. Janet Spriggs
Live at AMA: Why AI Isn’t Mainstream in Higher Ed Yet (and How to Change That)
2025 Predictions for Higher Ed
Live at AMA: The Power of Student-Driven Content
Live at AMA: AI as Your Marketing Sidekick
Live at AMA: The Future of MarCom Efficiency Starts with AI
Reclaiming Free Speech, Democracy, and Discourse on Campus in America Post Election 2024 — Part 4
Live at AMA: ASU’s AI Adoption Playbook
Live at AMA: Marketing Lessons from AMA 2024
Live at AMA: Tackling Higher Ed’s Perception Problem
The Year That Changed Everything: 2024 in Higher Ed
Live at AMA: Overcoming Fear and Embracing AI
Confidence, Connections, and Cultivating Community
Live at AMA: The Power of AI in Your Admissions Funnel
Reclaiming Free Speech, Democracy, and Discourse on Campus in America Post Election 2024 — Part 3
Live at AMA: Lessons Higher Ed Can Learn from Lego and Crayola
Live at AMA: Why Your University Website Needs AI
State of the State
Live at AMA: Building a Brand on a Budget
Reclaiming Free Speech, Democracy, and Discourse on Campus in America Post Election 2024 — Part 2
Live at AMA: AI’s Role in Smarter KPIs
Live at AMA: Live at AMA: Empowering Advancement Marketing Through AI
Live at AMA: It’s About Impact
Why We're Here
Reclaiming Free Speech, Democracy, and Discourse on Campus in America Post Election 2024 — Part 1
The Resilient Leader: Building Mental Toughness in Uncertain Times
Pulse Check: High School to Higher Ed — Part 3
AI & Student Recruitment
Pulse Check: High School to Higher Ed — Part 2
Sprint Campaigns
Pulse Check: High School to Higher Ed — Part 1
Travel Hacks: How to Navigate AMA in Vegas Like a Pro
Pulse Check: The Future of Student Search — Part 5
The Future is AI-Powered Site Search
Live at HighEdWeb: Taking the Next Step in Your Leadership Journey
Pulse Check: The Future of Student Search — Part 4
Live at NACAC: Embracing AI for Personal Happiness, Confidence, and Effectiveness
Live at HighEdWeb: Interview with the Best in Conference Winner
The Consumer Confidence Crisis
Live at NACAC: Supporting Student Access in Michigan
Live at NACAC: AI for Brand Building
Live at NACAC: Advice for Aspiring Leaders
Pulse Check: The Future of Student Search — Part 3
Live at HighEdWeb: The Future of the Viewbook
Live at HighEdWeb: Communicating in Polarized Landscapes
Live at HighEdWeb: Interviewing Tips for Marketing Stories
Live at HighEdWeb: A President’s Perspective on AI and Websites
Live at HighEdWeb: Become an INTRApreneur
Live at HighEdWeb: The Alternative Agency
Live at HighEdWeb: Social Media Analytics
Live at HighEdWeb: Analytics, SEO, and Just Moving Faster
6 Books Every Higher Ed Pro Should Read
Pulse Check: The Future of Student Search — Part 2
Missed Your Fall Enrollment Targets? Here’s How to Recover
Pulse Check: The Future of Student Search — Part 1
Live at HashtagHigherEd: Navigating Leadership and the Enrollment Cliff
Career Defining Moments
Pulse Check: Finding Your Why — Part 5
Pulse Check: Finding Your Why — Part 4
How to Leverage AI in Non-Student Facing Roles
Pulse Check: Finding Your Why — Part 3
Bonus: Mailed It! Book Launch
Untraditional Strategies for Traditional Recruitment
Pulse Check: Finding Your Why — Part 2
Career Advice for Rising Leaders
Pulse Check: Finding Your Why — Part 1
Rebranding Higher Ed
Pulse Check: After Further Consideration — Part 5
Biggest Higher Ed Marketing Pet Peeves
Pulse Check: After Further Consideration — Part 4
Live at eduWeb Summit: The Art of Visual Storytelling
Conference Convos Unpacked
Live at eduWeb Summit: Empowering Creativity and Stepping Out of Your Comfort Zone
Pulse Check: After Further Consideration — Part 3
Live at eduWeb Summit: The Lighter Side of Higher Ed
Failing Forward: Big Flubs of the Past
Live at eduWeb Summit: Shorter Content, Bigger Impact
Pulse Check: After Further Consideration — Part 2
Live at eduWeb Summit: Communicating DEI at U of M
Live at eduWeb Summit: Navigating the New Media Landscape in Higher Ed Marketing
Live at eduWeb Summit: Why Using AI is like Baking a Cake
Live at eduWeb Summit: The Secret to High-Converting Higher Ed Program Pages
Making Bets: Picking Future Winners in EDU
Pulse Check: After Further Consideration — Part 1
Doing More With Less
Pulse Check: Navigating International Recruitment — Part 5
Schmooze or Lose — How to Network Like A Pro
Pulse Check: Navigating International Recruitment — Part 4
No Presidents, Mo Problems
Enrollify.org Relaunch: More Content, More Community
Pulse Check: Navigating International Recruitment — Part 3
Why Every EDU Pro Should Build Their Personal Brand
Pulse Check: Navigating International Recruitment — Part 2
Cutting Degrees to Grow Enrollment
Pulse Check: Navigating International Recruitment — Part 1
Pulse Check: Learning from Leaders — Part 5
The Mad Dash for Deposits: Marketing & Making Your Fall
Pulse Check: Learning from Leaders — Part 4
We’re All Burned Out: The Unspoken Crisis in Higher Ed
Pulse Check: Learning from Leaders — Part 3
Are Graduate Programs Saving Universities?
Pulse Check: Learning from Leaders — Part 2
Live at NAGAP: A Young Professional's Journey Trailblazing a New Role in Graduate Recruitment
Live at NAGAP: Who Gets In? Haslam Shakes Up MBA Admissions
Live at NAGAP: A Millennial Manager's Approach to Empowering GEM Teams
Live at NAGAP: Mic Drop Moments! How UM-Flint Harnesses the Recruitment Power of Podcasts
The Christian College Crisis: The Fate of Faith-Based Education
Live at NAGAP: Behind the Scenes of GEM Digital Strategy at Boston College
Live at NAGAP: Empowering Self-Learning for Career Success
Live at NAGAP: Elevating GEM – Play Smarter, Not Harder
Pulse Check: Learning from Leaders — Part 1
Live at ASU+GSV: A Middle School Teacher’s Strategy for an AI-Driven World
Live at ASU+GSV: What Are the Real Barriers to AI in Education?
Live at ASU+GSV: The Ethical AI Framework
Venture Capital Traps and Triumphs in the EdTech Landscape
Pulse Check: Mergers & Acquisitions in Higher Ed — Part 5
Live at ASU+GSV: Disrupting Academia Through Action at San Francisco Bay University
Live at ASU+GSV: How ASU Uses AI to Match Students with Right-Fit Degrees
Live at ASU+GSV: Eyes on Innovation
Live at ASU+GSV: Sipping IPAs and Talking AI
Live at ASU+GSV: The AI Balancing Act: Ethics, Education, and Insights from Liz Gross
Vanishing Liberal Arts: The Disappearing Act of Critical Thinking
Pulse Check: Mergers & Acquisitions in Higher Ed — Part 4
Bonus: Entering our AI Assistant Era – Is Your Campus Ready For It?
Lost in Transition: The Community College Dilemma
Pulse Check: Mergers & Acquisitions in Higher Ed — Part 3
A Cautionary Tale About Artificial Intelligence
Pulse Check: Mergers & Acquisitions in Higher Ed — Part 2
Live at CUPRAP: Empowering Professional Development — A Volt and Enrollify Crossover
Buzzer Beaters and Brand Builders: March Madness Has Arrived
Pulse Check: Mergers & Acquisitions in Higher Ed — Part 1
Live at CUPRAP: Redefining Talent Acquisition in Higher Ed
The Dangers of Discounting: Institutions are Growing, but What Is The Cost?
Live at CUPRAP: Storytelling Meets AI
Pulse Check: Personalizing Prospective Student Journeys — Part 3
Saying The Quiet Part Out Loud: Why Every Edu CMO Wants to Quit
Pulse Check: Personalizing Prospective Student Journeys — Part 2
The Test Optional Tug-of-War
Pulse Check: Personalizing Prospective Student Journeys — Part 1
Lights, Camera, Sora: AI’s Impact on Video
Pulse Check: A Guide to Graduate Marketing in 2024 — Part 4
Hollywood Meets Higher Ed: Insights from Entertainment Insiders
Pulse Check: A Guide to Graduate Marketing in 2024 — Part 3
Direct Admissions: More Sizzle Than Steak?
Pulse Check: A Guide to Graduate Marketing in 2024 — Part 2
Focus on Value: The American Mindset and PA’s Proposed Plan
Pulse Check: A Guide to Graduate Marketing in 2024 — Part 1
Beyond Bricks and Clicks: Shaping the Future of Higher Ed Marketing
The Enrollify Podcast is Rebranding — Meet the Higher Ed Pulse
A Roadmap for the Next Generation of Great Higher Ed Content Marketers
Introducing Jenny Li Fowler as Host of Enrollify's Confessions of a Higher Ed Social Media Manager
Live from AMA: 10 Minutes of Hot Takes on Higher Ed Marketing
Ep. 184: Higher Ed Marketing Predictions for 2024
Ep. 183: Live from AMA: The Future of Organic Social in Higher Ed
Introducing Generation AI: 2023, A Game-Changing Year In Review
The Education Marketing Playbook in 2024: Lessons and Ideas from Eric Olsen
Live from AMA: Hot Takes on Higher Ed Branding
Live from AMA: How ChatGPT Helps You Work Smarter, Not Harder
Live from AMA: Why Social Listening in Higher Ed Really Matters
Episode #177: Navigating New Territories: Shamell Forbes and the Art of Higher Education Sales
Episode #176: Why Higher Ed Marketers Should Care about AI Literacy
Takeaways from OpenAI's DevDay for Higher Ed Marketers
How to Transform a 100 Year Old University into a Boutique Graduate School
Huge News from Enrollify — Our Next Chapter Has Begun!
Ep. 172: What Higher Ed Gets Wrong About Storytelling — And How to Fix It
Ep. 171: The Death of Marketing Campaigns and Life After Social Media
Pt. 4: How to Market an Online Graduate Program: Longer-Term Strategies for Sustainable Growth
Ep. 170: How to Reduce Friction Between Marketing and IT in Higher Ed
Ep. 169: Should University Brands Be Franchised? (And Other Exciting Ideas with Steve Kerge of Spark451)
Pt. 3: How to Market an Online Graduate Program: Year Three Marketing Strategies for a New Online Graduate Program
Ep. 168: What Higher Ed Needs from the Next Generation of Marketers
Ep. 167: The Past, Present, and Future of Advancement Marketing in Higher Ed
Pt. 2: How to Market an Online Graduate Program: Year Two Marketing Strategies for Online Graduate Programs
Ep. 166: What Disruptive Marketing in Higher Education Should Actually Look Like
Pt. 1: How to Market an Online Graduate Program: Building the Foundation to Ensure Success
Ep. 165: The Future of Marketing Leadership in Higher Ed
Ep. 164: Why It’s Time for Higher Ed to Take More Marketing Risks
The Future of Chatbots in the Era of AI — Live From The Engage Summit
How to Automate In-House Direct Admissions — Live from The Engage Summit
Engage Summit Series — Optimizing Your Marketing for Student Success
Ep. 160: How to Add Empathy to Your Comms Plans - Live From The Engage Summit
Designing an Unforgettable Student Experience - Live From The Engage Summit
The Future of AI in Higher Ed Marketing w/ Ardis Kadiu — Live from The Engage Summit
Ep. 157: Why Higher Ed Marketers Should Care WAY More about Design
Ep. 156: Why Higher Ed Marketers Should Care More About Podcasts
Ep. 155: Introducing "Talking Tactics" with Dayana Kibilds — a New Enrollify Podcast
EP. 154: Why Higher Ed Marketers Need to Become Great Prompt Engineers
Ep. 153: Introducing "I Wanna Work There!" with Eddie Francis — a New Enrollify Podcast
Ep. 152: What if Colleges Recruited Creators Like They Do Athletes? Higher Education Content Marketing 3.0
Ep. 63: The MOST Fanatical of Fridays: Mickey and Shane Go Rogue
Ep. 151: How to Know When It’s Time to Bring Your Marketing In-House
Fanatical Fridays Ep. 62: Here's How ChatGPT Can Make You More Efficient
Ep. 150: How to Design a Multi-Sensory Higher Ed Marketing and Student Recruitment Strategy
Ep. 149: How to Use AI to Analyze Your Data and Get More out of Your Higher Ed CRM
Ep. 148: What Higher Ed Marketers Can Learn From How the World's Best Agencies are Leveraging AI
Fanatical Friday's Ep. 61: Getting the Most Bang for Your Buck With Video in 2023
Ep. 147: How Higher Ed Can Leverage ChatGPT for Marketing and Student Recruitment
Ep. 146: What Exactly is ChatGPT and Why Should Higher Ed Marketers and Enrollment Managers Care About It?
Ep. 145: Introducing Confessions of a Higher Ed Social Media Manager — Hosted by Callie Goodwin
Fanatical Friday's Ep. 60: Ep. 60: Getting Started With VR in Higher Ed Marketing
Ep. 144: Introducing The Pivot — A No BS Podcast for Enrollment Marketers
Ep. 143: Introducing Season 2 of The Application — with Allison Turcio
Fanatical Friday's Ep. 59: What Questions Should You Be Asking Your Vendors?
We Acquired a Podcast! Discover the Next Chapter of The Higher Ed Geek Podcast
Fanatical Friday's Ep. 58: How to Strategize and Execute a Successful Chatbot
Fanatical Friday's Ep. 57: Every Recruitment Strategy Needs a Pumpkin Spice Latte
Ep. 141: Was Leaving Higher Ed Worth It? Chapter 3 with Natalie Surace
Ep. 140: Was Leaving Higher Ed Worth It? Chapter 2 with Stacy Snow
Ep. 139: How to Build and Scale a Student Ambassador Program That Increases Enrollment
Ep. 138: What Higher Ed Needs to Understand About Gen-Z’s Entrepreneurial Spirit
Here Are the 3 Key Ingredients for Texting Prospective Students
The Modern Student Ep. 4: The Future of Tech in Higher Ed
Ep. 137: Why Higher Ed Needs Better Parent Engagement Strategies
Ep. 136: Here’s What 798 Enrollment & Marketing Professionals Said About Recruiting Gen-Z
Fanatical Fridays Ep. 55: Fire Bullets, Then Cannonballs
Ep. 135: Here’s What 1,261 Students Said About Their Journey to College
Breaking Down Silos - Why Marketing and IT in Higher Ed Need Each Other to Thrive
Ep. 134: Exploring Higher Ed’s DEI Marketing Gaps: Why Universities Need to Be More Inclusive of the Disability Community
Brand Camp Ep. 4: How to Audit Your Brand Values — And Augment Your Brand Positioning Accordingly
Ep. 133: Was Leaving Higher Ed Worth It? Chapter 1 with Carrie Barnett
The Modern Student Ep. 2: How to Find and Engage New Student Populations
Brand Camp Episode 3: Why Vision Statements are Crucial for Higher Ed Marketing
The Modern Student Episode 1: How the Modern Student is Shaping the Future of Education
The Brewstorm Episode 10: The First School to Use YouTube Shorts Like This Will Boom in Popularity
Brand Camp Episode 2: How to Craft a Mission Statement for Your School That Doesn’t Suck
Episode 132: Strategic Enrollment Management is Broken — Here Are Some Ideas on How to Fix It.
The Brewstorm Episode 9: Title This is What Your Institution Should Give Away for FREE
Brand Camp Episode 1: Why Higher Ed Needs Better Brand Manifestos
Episode 131: Hot Takes on Higher Ed Marketing with Ryan Morabito
The Brewstorm Ep. 8: Why Higher Ed So Often Gets Video Wrong and What to Do About It
The Brewstorm Episode 7: Is TikTok Just Hype or Can It Actually Be Used to Recruit Students?
Attention Retention Episode 6: How to Capture and Keep the Attention of Today’s Prospective Students
The Brewstorm Episode 6: A Platform to Increase Yield, School Affinity, and Alumni Relations
Attention Retention Episode 5: How Marketing & Enrollment Automation Empowers Connection in the Student Journey
Episode 130: From the Desk of a New Higher Ed CMO — Meet Dr. Carrie Phillips
The Brewstorm Episode 5: What Makes an Awesome Higher Ed Chatbot?
Attention Retention Episode 4: How to Compete in a Market When Your School Doesn’t Have a National Brand
Episode 129: Why Higher Ed Needs to Better Define Microcredential Skills
The Brewstorm Episode 4: How to Get Prospects to Give Away Their Contact Info
Episode 128: How to Reimagine Product, Experience, and Marketing for the Lifelong Learner
Attention Retention Ep. 3: How to Successfully Attract, Enroll, and Retain Adult Learners
The Brewstorm Episode 3: What Makes You Actually Click an Ad?
Episode 127: Hot Takes on the Future of Social Media in Higher Ed
Attention Retention Episode 2: The Future of Recruitment is Niche: Reimagining Student Persona Development in 2022
The Brewstorm Episode 2: Hosting Memorable Student Recruitment Events
Attention Retention Episode 1: Higher Ed Has a Product Problem — Here’s How to Fix it.
Episode 126: How Higher Ed Should Think About TikTok
The Brewstorm Episode 1: Starting and Maintaining a Student-Run Podcast
Episode 125: How to Package and Promote a Unique Set of Majors — The Story Behind RIT’s New Economy Majors
Fanatical Fridays Episode 54: How to Ask Better Questions to Get Better Student Stories
Episode 124: Why It’s Time for Higher Ed to Take SEO Seriously
How To Market a University Episode 8: The Future of Higher Education Marketing
Fanatical Friday's Episode 53: I Submitted RFIs at 100 Different Grad Programs — Here’s What I Learned About How Grad Schools Nurture Prospects.
Episode 123: A Review of NAGAP’s 2022 GEM Summit with Jaime and Jack
How To Market a University Episode 7: Measuring Results, Progress, and ROI
Fanatical Friday's Episode 52: Reflections of Q1 2022: The Routines, Strategies, and Marketing Hacks That Worked — And Those That Didn’t.
How To Market a University Episode 6: Digital U: Marketing Higher Education in the Digital World
How To Market a University Episode 5: How to Integrate Brand Across the Higher Ed Institution
How to Market a University Episode 4: Developing Brand Strategy and Expression in Higher Education
Collective Enrollment Episode 4: How ZeeMee Actually Works
How To Market a University Episode 3: Building the Higher Ed Marketing Foundation: Research, Brand Assessment, and Goal Setting
Collective Enrollment Episode 3: How to Recruit Us: An Open Letter to Admissions Teams from Gen-Z
How To Market a University Episode 2: How Marketing Should Be Structured Within Higher Ed
Collective Enrollment Episode 2: A World Without Facebook and The College Board — The Future of Recruitment and Student Engagement
Fanatical Friday's Episode 51: How to Run a Stand-Up Meeting for Your Admissions Team That Doesn’t Suck
Chat's What (S)he Said Episode 4: How to Use A Chatbot To Improve Student Communication: A Soup-to-Nuts Guide for Higher Ed Marketers
Episode 1: How To Market a University - What is Marketing and How Do We Do It in Higher Education?
Collective Enrollment Episode 1: Defining Collective Enrollment — An Enrollment Marketing Strategy That Actually Works with Gen-Z
Fanatical Friday's Episode 50: How to Write Kickass Higher Ed Email Subject Lines
The Application Episode 1 - Views of the CMO: Preparing for the Future of Student Experience Marketing
Fanatical Friday's Episode 49: 3 Knowledge Gaps Admissions and Marketing Leaders Should Close in 2022
Signals Episode #8: What Higher Ed Marketers Can Learn from The 25 Most Influential Gen Z Brands
Signals Episode #7: How to Design YouTube (and Other Video) Ads That Capture and Keep Students’ Attention
Episode 121: How to Reimagine Higher Ed's Product Offerings - Insights From Morning Brew's GM of Education
Episode 120: How Marketing and Admissions in Higher Ed Should Work Together
[Special] Starter Stories: Meet the Founder Building Slack for Colleges and Universities
Episode 118: CRMprov — Can Higher Ed Be Sold ‘Carvana Style’? Assessing Digital Impact in Enrollment and Marketing
Episode 117: 3 Super Simple Ideas for How Higher Ed Can Get Better at Positioning
Episode 116: What I've Learned After 100+ Marketing Campaigns – An Intro to Enrollify's New Chief Edutainment Officer
Episode 115: 2022 Higher Ed Marketing Predictions, Ideas, and Other Musings
Chat's What (S)he Said Episode 3: 9 Ways To Level Up Every Student Interaction On Your School’s Website
Episode 114: She Designed for Brands Like The Weather Channel and Yamaha — Here’s Why She Moved into Higher Education.
Signals #6: Here’s How to Reach Us on Social Media — Candid Advice from Gen Z for Higher Ed Marketers
Signals #5: How to Plan, Start, Grow and Maintain an Incredible TikTok Account at Your University
Signals #4: What Actually Influences Students on Snapchat — Strategies for Enrollment Marketers from Students
Episode 113: She Left Her Job as AVP of Enrollment to Work at an EdTech Company — Here’s Why.
Episode 112: How Predictive Analytics Works for Marketing and Admissions in Higher Ed
Chat's What (S)he Said Episode 2: How to Connect Better with Students Through Personalized Communication Strategies
Episode 111: Candid Thoughts on My Career in Higher Education: Janice Cheng-McConnell
Signals #1: Where Do High School Students Really Spend Their Time Online
Signals #2: A Breakdown of the Ads that High School Students Actually Remember
Signals #3: How to Design a Student Recruitment Advertising Campaign That Goes Viral on TikTok
Episode 110: Innovation is Turning Colleges Into Tech Companies — and Why That’s a Good Thing
Episode 109: How to Empower Graduate Admissions Professionals to Design and Execute Digital Recruitment Strategies
Fanatical Fridays Episode 48: What Admissions Teams Can Learn from the Car Sales Industry about Virtual Recruitment — And How to Optimize Your Error 404 Pages
Chat's What (S)he Said Episode 1: How To Talk to Gen Z
Fanatical Fridays Episode 47: What Admissions Teams Can Learn From Restaurants About Catering to Student Preferences
Episode 108: How The Future of Graduate School Should Look — Candid Thoughts from a Grad Student
Episode 107: How to Diversify and Personalize Your Events — A Collection of Virtual Recruitment Events Ideas
Fanatical Fridays Episode 46: How Higher Ed Professionals Should Approach Conferences And Events
Episode 106: How To Design The Future Of Graduate Enrollment Management
Episode 105: The Best Virtual Events Have This In Common — What I've Learned from Helping Dozens of Schools Run Recruitment Events In the Last Year
Episode 104: How To Cut The Cost Of College In Half — And Better The Student Experience In The Process
Fanatical Fridays Episode 45: How to Reimagine Freshman Year — And Other Insights from The Enrollify Podcast Roadshow
Episode 103: How To Reimagine Experiential Learning In Higher Education
Episode #102: An SEO Tip for Higher Ed Marketers — and a Special Announcement!
Fanatical Fridays Episode #44: How to Conduct a Post-Fall Enrollment Assessment to Better Your Student Recruitment Strategies
Episode #101: 10 Marketing Lessons Learned After 100 Podcast Interviews with the Best in Higher Ed
Fanatical Fridays Episode #43: How to Hire in Higher Ed Right Now
Episode #100: 100(ish) Insights From Enrollify's Founder, Mainly About Enrollment Marketing
Episode #99: Students Are Your Best Marketers — How Community Marketing Works in Higher Ed
Episode 42: Summer Sessions #6 — Avoiding the “F” Word in Higher Ed: A Crash Course on Conversational Marketing and Admissions
Episode 98: The One Exercise Every Enrollment Marketer Should Do When Creating Their Comm Flows
Episode 97: Questions Every Higher Ed Marketer Should Be Asking Right Now
Fanatical Fridays Episode 41: Summer Sessions #5 — The Future of College and University Websites
Episode 96: Enrollment Marketing Benchmarks Series — Digital Advertising
Episode 95: How She Built It — The Story Behind SimpsonScarborough
Fanatical Fridays Episode 40: Summer Sessions #4 — New Ideas for Using Video in Marketing and Recruitment
Episode 94: Enrollment Marketing Benchmarks Series — Email Marketing
Episode 93: Enrollment Marketing Benchmarks — The State of Content Marketing in Graduate Student Recruitment
Fanatical Fridays Episode 39: Summer Session #3 — Working your Pipeline of Prospective Students
Episode 92: Enrollment Marketing Benchmarks Series — The State of Event Marketing
Fanatical Fridays Episode 38: Summer Session #2 — How to Decide If and When to Diversify Your School's Advertising Channels
Episode 91: How High School Juniors are Feeling About Their College Search Right Now
Fanatical Fridays Episode 37: Disruption in Higher Ed — Becoming Distinct Before Going Extinct
Episode 90: How to Take a Performance-Driven Approach to Branding and Marketing in Higher Ed
Fanatical Fridays Episode 36: A Special Announcement
Episode 89: How Higher Ed Marketers Can Increase Leads with YouTube Advertising
Episode 88: How the Post-Pandemic Reality will Affect Branding in Higher Education
Fanatical Fridays Episode 35: Reaching Beyond the Familiar — Inspiration for Enrollment Marketers Part 2
Episode 87: Reaching Beyond the Familiar — Inspiration for Enrollment Marketers Part 1
Fanatical Fridays Episode 34: How to Advertise on YouTube: 3 Tips for Higher Ed Marketers
Episode 86: How Higher Ed Marketers Should Be Telling Stories to Increase Enrollment
Fanatical Fridays Episode 33: Data Points That Help Enrollment Marketers Personalize their Communications
Episode #85: How Enrollment Marketers Should Advertise on TikTok
Episode 84: The Problem with Marketing Attribution in Higher Ed
Episode 83: How to Personalize Your School's Communications Without a Marketing Automation Platform
Fanatical Fridays Episode #32: What Admissions Counselors Can do Today to Increase Deposits
Episode 82: Introducing CRMprov — a New Podcast from Enrollify
Episode 81: Introducing Starter Stories — A New Podcast from Enrollify
Fanatical Fridays Episode 31: LinkedIn Video Ads and an Exciting Announcement...
Reimagining Student Success in Higher Ed: A Conversation on the Future of Financial Aid
Fanatical Fridays Episode 30: Yield Strategies Schools Can Implement Now — And a Special Announcement
Episode 79: 6 Lessons Learned Over the Past 6 Months of Email Marketing
Episode 29: What Community Colleges Can Learn from American Idol About Student Recruitment and Program Positioning
Episode 78: The Secret to Building Brand Equity in Higher Ed
Fanatical Fridays Episode 28: Why Every School Needs an Enrollment Marketer
Episode 77: Why Higher Ed Marketers Aren't on Snapchat and TikTok (And Why This is a Huge Mistake)
Fanatical Fridays Episode 27: Clubhouse for Admissions Teams and How to Move the Needle on Enrollment Numbers this Week
Episode 76: The Future of Video Marketing for Student Recruitment
Episode 75: If I Were a VP of Enrollment Marketing Right Now — Unfiltered Musings from Enrollify’s Founder
Fanatical Fridays Episode 26: Why Are Enrollment Managers Outsourcing the Development of Their Unique Value Propositions?
Episode 74: The Only Real Solution to Higher Ed's Relevancy Crisis
Fanatical Fridays Episode 25: HubSpot Acquires The Hustle — And What this Means for EdTech
Episode 73: Become Different or Become Irrelevant — Lessons, Stories, and Career Advice from a Higher Ed Professional (Turned Consultant)
Fanatical Fridays Episode 24: Defining Clear Goals and Articulating a Vision for Your Enrollment Marketing Team
Episode 72: Reimagining the Student Ambassador — The Rise of the Micro-Influencer in Enrollment Marketing
Fanatical Fridays Episode 23: Creative Ideas for Conquering Time Management in 2021
Episode 71: The Future of Financial Aid — And How to Disrupt The College Board's Monopoly on Purchased Names
Fanatical Fridays #22: A Recap on 2020 Enrollment Marketing Trends and Predictions for 2021
Episode 70: SecondLook — 11 Important Marketing Trends for Higher Ed Professionals to Watch Going into 2021
Episode 69: How to Recruit Students Like Amazon Generates New Customers — A Crash Course on Personalization for Enrollment Marketers
Fanatical Fridays Episode 21: What Your Prospective Students Are Searching for Right Now — And Why Brand Messaging Matters More Than Ever Before
Fanatical Fridays Episode 20 — 3 Actionable Ideas and Frameworks that Enrollment Managers Can Implement Before Thanksgiving
Episode 68: Why Your School’s Site Search Sucks — And What Higher Ed Marketers Can Do About It
Fanatical Fridays Episode 18: New Ideas for Virtual Campus Tours
Episode 67: SecondLook — Higher Ed Marketing Trends to Watch as 2020 Comes to a Close
Fanatical Fridays #17 — How to Stay Focused on the Enrollment Metrics That Really Matter
Episode 66: An Interview with Morning Brew’s Phoebe Bain on How to Discern the Marketing Trends That Are Actually Worth Paying Attention To
Fanatical Fridays Episode 16: Post-Virtual-Event Communication Strategies
Episode 65: How to Manage Enrollment Marketing and Student Recruitment Strategies Across a Portfolio of Target Audiences
Episode 64: The Future Tech Stack of Colleges and Universities — How to Build an Empowering, “All-On-One” System
8 Higher Ed Marketing Trends Worth Paying Attention to This Fall
Episode 63: A Recruitment-Centered Approach to Enrollment Planning and Financial Aid in the Era of COVID-19
Higher Education Needs to Redefine Itself — Here's How It Can Start Doing So
Fanatical Fridays Episode 16 — How to Best Use Your Travel and Professional Development Budget in a Year Without Fairs, Roadshows, or Conferences
How to Use the Rigor of Academia, the Technology of Silicon Valley, and the Magic of Hollywood to Teach In-Demand Tech Skills
Fanatical Fridays #15: 3 Fresh — and Somewhat Controversial — Ideas for Enrollment Marketing Campaigns
Episode 60: Six Trends and Developments in Higher Ed Marketing That Are Worth Keeping Tabs On
Fanatical Fridays Episode 14: How to Run Great Meetings in a Virtual/Hybrid Meeting World
Episode 59: What Higher Ed Marketers Need to Know About the ROI of Prevention — And How to Reimagine Enrollment Management Through a Social Impact Lens
Fanatical Fridays Episode 13: "Personalization" — It's the Key to University Brand Differentiation this Fall
Episode 58: How to Transform Random Acts of Marketing into Intentional Marketing: A Conversation with the CMO of Purdue University
Fanatical Fridays Episode 12: What Will The Future Enrollment Management Team Look Like?
Episode 57: 10 Creative(ish) Ideas for Email Marketing A/B Tests
Fanatical Fridays Episode 11: How to Focus Right Now, The Power of Higher Ed Site Search, and Lessons from Trader Joe's
What Does It Actually Mean to Be an Enrollment Marketer?
Fanatical Fridays Episode 10: How to Work from an RV & Why Your Website Needs a Culture Audit
If Rand Fishkin Was an Enrollment Marketer: A Conversation on SEO, Brand Building, and Market Research in Higher Ed
Fanatical Fridays — Episode 9: This Week in Enrollment Marketing
Leveraging the Power of Digital Word-of-Mouth: How ZeeMee is Reinventing the College-Application Process
Fanatical Fridays — Episode 8
Episode 53: Why Your Current Students Are Your Best Recruiters: How to Leverage the Power of Peer-to-Peer Influence in Admissions
Fanatical Fridays - Episode 7
Episode 52: Understanding The Role UX Design Plays In Enrollment Marketing And Student Recruitment
SecondLook: A Look Inside #StopHateForProfit and How to Address Racial Inequality in Your Marketing Efforts
Fanatical Fridays - Episode 6
Episode 51: Why Higher Ed Needs Conversational Marketing Now: An Interview with Mark Kilens — VP of Content and Community at Drift
Episode 50: Becoming Intelligent Admissions Officers
Fanatical Fridays - Episode 5
Episode 49: A Moment of Truth for University Marketing and Communication Teams
Fanatical Fridays - Episode 4
Episode 48: How High School Students Are Consuming — And Being Influenced by — Marketing Materials from Colleges and Universities
SecondLook: ROI of Content Marketing, How to Expertly Test New Marketing Channels, and COVID-19 Re-Entry Tips for Marketers
Fanatical Fridays – Episode 3
Episode 47: How Enrollment Marketers Can Build Their Personal Brands
SecondLook: How Poor User Experience Could Now Hurt Your SEO Rankings
Fanatical Fridays – Episode 2
Episode 46: Making Sense of the Many College Student COVID-19 Surveys
SecondLook: How Admissions Teams and Virginia's College Students are Handling COVID-19
Introducing, Fanatical Fridays with Mickey Baines — a new, weekly segment on the Enrollify Podcast
Episode 45: How to Transform Your University’s Website into a Prospect-Generation and Student Engagement Machine — A Conversation with HubSpot’s Luke Summerfield on the Modern CMS
Episode 44: Leveraging Uncertainty — What Enrollment Marketers Can Do Today To Prepare For A Fall Recruitment Cycle Like No Other
SecondLook: BigTech x HigherEd, 3 Ways to Adapt Your LinkedIn Ads, and Google's Massive May Core Update
Episode 43: How Students Perceive Social Media Ads and What That Means for Higher Ed Marketers — in the COVID-19 Era and Beyond.
SecondLook: Fall 2020 Enrollment Stats, LinkedIn Stories Launches in Brazil, and CPM Sharply Declines on Display Networks
Episode 42: It's Time to Get Fanatical About Recruitment: How Enrollment Marketers Can Adapt Strategically in the Era of COVID-19
SecondLook: Takeaways from Inquiring at 80 Different Business Schools, Consumer Ad Preferences During COVID-19, and How to Make Your Content Authoritative
Episode 41: How to Leverage Faculty, Maximize Marketing ROI, and Reduce Friction in Admissions in the Era of COVID-19
SecondLook: Most Common SEO Mistakes of 2020, Facebook Reverses CBO Mandate, and LinkedIn Stories Coming Soon
Episode 40: The Past, the Present, and the Future of Social Media in Higher Education
SecondLook: Pilot Episode
Episode 39: Words Really Matter — Ideas for How Schools Can Develop More Personalized, Empathetic, and Engaging Communications Experiences
Episode 38: How to Communicate Appropriately with Admitted Students During COVID-19
Episode 37: How Students' College Research Patterns are Shifting Due to COVID-19
How Higher Education is Creatively Responding to COVID-19 Outbreak: A Conversation with Dr. Katie Linder
Episode 35: How to Successfully Move Higher Ed Admissions & Marketing Events Online
Episode 34: The Frantic Move Online: A Real-Time Look at How Higher Ed is Responding to the Coronavirus (Special Edition)
Episode 33: What GEM Professionals Need to Know About Recruiting Grad Students — From the Perspective of a Grad Student (Who Works in Graduate Admissions)
Episode 32: Making the Case for Independent Schools: A Conversation on the Future of K-12 Marketing and Student Recruitment