All Episodes

210. From Freelancer to Marketing Strategist with Jordan Mogck

209. Going from employee to consultant with Reza Saeedi

208. My content publishing and distribution framework

208. Brad Hussey on evolving from web designer to creator/educator

207. Reuben Swartz on the mindsets and strategies of successful selling

206. Building an expertise business around a proprietary framework with Billy Broas

205. How to Sell Advice and AdvisoryWork.com—Mindshare is rebranding!

204. Tsavo Neal on how to get more clients through your website with SEO

203. Mark Evans on the unique challenges and methodologies of fractional CMO and advisory work

202. The highest leverage thing you can do in your freelance or consulting practice

201. The dichotomy of advice

200. Kevan Lee on part-time advisory work, mentorship, equity compensation, and more

199. The three core ways to get more consulting clients

198. Lowering the barrier for email

197. How to put your advisory clients at the epicentre of your business

196. Iteration and innovation is the only way

195. Selling confidence

194. How to avoid the "employee" trap as a fractional CXO

193. Two ways to think about positioning

192. Why I don't position myself as a fractional CMO

191. Noticing your quiet inner voice (and what to do about it)

190. Analyzing where my advisory clients come from (a general vs. niche business comparison)

189. What to do if nobody is buying your productized services

188. Predicting the future of in-house and outsourced hybrid marketing teams

187. Why you may want to offer multiple price options

186. What to do when clients don't take your advice

185. Twitter growth strategies and memes-as-marketing with Dagobert Renouf

184. "In order to do this right..."

183. Why I'm allowing myself to stop publishing daily

182. Customer surplus and price to value ratio

181. "What if my marketing budget doesn't allow me to implement your advice?"

180. How narrowly should you niche when starting out as a consultant?

179. How to properly categorize your products and service

178. The relationship between hourly and commodity work

177. The right amount of work

176. The story of the car detailer

175. The problem with generalist positioning

174. Cleaning up

173. Are your prices negotiable?

172. How to publish more consistently

171. Time for yourself

170. Building around your super-consumers

169. Thinking like an agency

168. Marketing from a standstill

167. Permission to change your mind

166. The 5 major problems with doing execution work as a marketing consultant

165. Ditching execution revenue to sell advisory services

164. The constraints being a fractional CMO

162. Three ways to get clients to take your advice

161. Why you should have (and stick to) a core process

160. Documenting everything you know

159. How to pick a good niche for your consulting business

158. How long it took me to build a profitable advisory business

157. How to reduce your price without offering a discount

156. Implement systems—not just projects—and layer them on them slowly over time

155. The true cost of working with bad-fit clients

154. Why upfront goal setting will help you win deals and save projects from disaster

153. How my documented methodology saved a potential sale

152. Should you follow-up with prospects who don't reply?

151. Does using a methodology in a niche work for SEO/PPC services in the same geography?

150. Why I built an advisory business instead of an agency

149. Why prospects don't care about your methodology—and why it's still critical

148. Should you charge by the day for advisory services?

147. Why I paid $1k to be a sponsor at an industry conference

146. The Travelling Roadshow

145. How knowing your clients' numbers directly impacts your profitability

144. Aligning the troops

143. Worrying about delivering value and getting more clients.mp3

142. Just hit publish

141. Is being a marketing consultant a risky business model?

140. Be the steering wheel, not the engine

139. The travelling roadshow

138. My marketing Methodology for advisory client engagements

137. Ethical advice and over-delivering

136. Two lesssons from a sales conversation gone wrong

135. Two tips for selling better advice

134. A framework for leveraging and selling your expertise

133. The top 20 benefits for niching as a consultant

132. How to design a group coaching program

131. Marginal profit and handling value conversations

130. Applying your methodology & operating system in your advisory OR execution business

129. Selling access to your thinking

128. How to create epic case studies with minimal effort

127. Six ways to tell if you're specialized enough or not

126. Why creating confidence in yourself and your clients is critical to your success

125. What content should you give away free vs. paid?

124. The importance of being candid with your clients

123. What to do when a client or prospect asks for a discount

122. Why you want to be in a "Category of One"

121. How to actually sell advice and avoid becoming a part-time marketing manager

120. Why relationships are critical for breaking into a niche

119. How to build a scalable consulting business model

118. The case for niche specialization

117. How to measure the effectiveness of your marketing

116. How to grow an audience within a niche

115. How to create target market profiles that actually get results

114. How I would sell web design as an advisor—not a freelancer

113. How to phase into selling advisory work and out of tactical implementation

112. How to build downside protection into your consulting business model

111. Finding resources for continuing education, certification, and ongoing professional development