All Episodes
Innovation Unpacked | Mike Boysen — 113 episodes
Should You Run the Math Before You Bet on a Big Strategy?
Why Innovation Projects Die (And How To Spot It Early)
You paid $750,000 for a deck.
Harvey drafts. Your carrier prices the hallucination.
The $600 Million Insurance Lie: Why Paying Claims Faster is the Wrong Strategy
7 Uncomfortable Truths About Global Data Privacy Costing Enterprises $46 Billion a Year
Your Revenue Forecast Is a Lie Built on a Paycheck
The $400 Million Measurement Illusion
The $87.9 Billion Operational Blind Spot: Why Your Digital Whiteboards Are Secretly Destroying Enterprise AI Velocity
The Trillion-Dollar Pivot: Why the Global Telecom Industry is Escaping Earth (and its Own “Dumb Pipe” Trap)
JTBD: Creating Scalable Liquidity Mechanisms for Trapped LP Capital
New Platform Intro: The $340B Healthcare IT Failure (68% Error)
Stop Building AI Note-Takers
Stop Paying for Bloated Journey Orchestration: The JTBD to Cure Your Omnichannel Illusion
The Idiocy of the AI Co-Pilot (And How to Actually Build Intelligence)
The Support Chatbot Trap: Why GenAI is the Most Expensive Apology You Will Ever Build
Re-Architecting the 17 Universal Customer Journeys: The Complete Masterclass
How to Identify the Real Job in Complex B2B Contexts
The Problem With “Co-Pilot” Thinking Every Consultant Knows, or Should Know
Zero-Marginal-Cost Value-Based Care Model
TRADFI ON STABLECOIN RAILS: THE MULLET STRATEGY
Destroying the SaaS Multiple: How Icon's Broken AI Video JTBD Forced a $3,000 Agency Pivot
Enterprise JTBD Framework: The B2B Cultural Hedging Architecture
The Token-Ledger Inversion Protocol: A Definitive JTBD Architecture Guide
The $150M Phase II JTBD Gap
Stop Guessing: The $0.07 Framework to Predict Customer Needs Before They Happen
Your Codebase Has a 99% "Syntax Tax" Rate
Why "Clean Data" Kills Agentic Speed
Fire the Patient: The End of Adherence
The Computational Imaging Revolution: Deconstructing the MRI Monopoly
First Principles of Logistics: The Deconstruction of Parcel Induction
Post-Payday Architecture: The Shift from Batch to Stream
The Hierarchy of Truth: Physics > Logic > Job Maps
Stop Subsidizing the Bank’s 90% "Trust Premium"
The Post-Dashboard Era: Why Visualization is the Enemy of Execution
The Death of the Gig Economy & The Rise of Service as a Software
You're Welcome, Marc Benioff
Delete the Billable Hour: The End of Digital Manual Labor is Here
The Death of the Digital Canvas
The Socratic Scalpel: A Practitioners Guide to Deconstructing “Pain Points”
Meta Doesn't Understand the REAL Job-to-be-Done
Your Beauty Brand Shouldn't Sell Makeup
The 5 Principles of the Post-App Operating System
The Future of the Equestrian Pro: 3 Models Beyond Time-for-Money
Beyond The Funnel: 3 Ways to Replace DoorDash (For Good)
Why Everyone is Secretly Quitting Design Thinking (And What They're Doing Instead)
Rebuilding Nozomio: From YC Darling to Defensible Platform
7 Steps to Building a 'Home-as-a-Service' Empire
Why Gumloop's $17M Bet is on the Wrong Problem
How We'll Solve AI's $1 TRILLION Energy Bill
Pega is Automating Yesterday's Work. This is What Comes Next
TectoAI is Building a Feature, Not a Future
Why I Never Use Switch Interviews: A First-Principles Rejection
The AI Innovation Trap: A Deep Dive into Jobs-to-be-Done & a New Way to Win
The Restaurant Turnaround: A Deep Dive into the "Parasite Strategy" and the Future of Food Service Profitability
Beyond Big Data: The "Right Data" Revolution
Y Combinator Is Funding the Wrong Food Supply Chain Solution.
The Billion-Dollar Pivot for NOSO LABS Hiding in Plain Sight
Stop Trying to Prevent AI IP Theft. Do This Instead to Fix It
I Spent 100 Hours Designing a Slack Killer
Your Walls in 2030 (It's Not Paint)
The ONE Metric That Reveals Your Company's True Innovation Potential
The #1 Mistake Founders Make (It's Not What You Think)
The JTBD Playbook for AI: Building Defensible LLM Businesses
Beyond Personas: Using JTBD to Unlock True CRM Personalization
The Browser is Dead; Long Live the Browser
How Sales Force Automation Swallowed the Sales Stack, and What’s Coming to Swallow CRM
Is Your Agile Backlog a Roadmap to Nowhere?
JTBD is Dead (As You Know It): The New AI-Powered Playbook
The New Competitive Moat: Decoupling Your Industry with AI
The End of Cloud Storage as You Know It: Why SaaS is Vulnerable & What's Next
The 3 "Pre-Concept" Tests: A JTBD Framework for De-Risking Your Next Big Idea
Jobs-to-be-Done: The Ultimate Guide to Tech Strategy
The $126 Billion Heist: A Practical Plan to Abolish Credit Card Fees for Good
The Twin Tsunamis: Why AI is Forcing the Great Unbundling of Education
Is Your Next Computer Invisible? The Rise of Outcome-Driven AI Computing
The Post-Supermarket Economy: The Next Trillion-Dollar Opportunity in Food
Why "Make Something People Want" is Bad Advice
The Artisan Economy: How to Build a Future-Proof Income When AI Takes Your Job
Orchestrating Customer Conversations: A JTBD Governance Model for Enterprises
The Future of Insurance: Proactive, Parametric, & Invisible
The "Apple" Mistake: Are You Designing for Vanity or Value?
Systemic Obfuscation: The End of Cybersecurity as We Know It
Master Innovation Funding: A Step-by-Step Guide with JTBD & Real Options
The REAL Reason Your Innovations Fail (Hint: It's Your Strategy)
10 Questions About My Approach to Simulations for JTBD
Eliminating Jobs-to-be-Done Surveys With Artificial Intelligence
How Predictive Personalization Got a Little Too Predictive
Tesla's Jobs-to-be-Done Masterclass
The Spectacular Failure of the Segway
Are humans more deterministic than a Large Language Model?
The Martial Art of JTBD Bullshido
Why AI-Driven Outcomes Will Define the Future of Marketing Technology ...
A New Twist on Customer Experience
Summarized: Understanding the Core Objectives of 'Martech Stack' Customers from a Jobs-to-be-Done Perspective
The New Science of Customer Experience
The Martech Subjective Magic Quadrant Revisited
How to Envision Solutions the Zero Pivot Way with Jobs-to-be-Done
PODCAST: Expanding Your Martech Thinking
Market Approach: The PMF Counter Argument #1
The PMF Paradox: Why You Need Potential Market Fit Before Building Anything
Some random thoughts on Likert scales
Reducing JTBD Success Statement Quantities - v2.0
If People Cobble Solutions Together to Get Jobs Done, then...
Do You Have a Complete Understanding of CX?
Is it Time for Disruption?
What makes a "good" need statement for JTBD?
A JTBD Rating Scale We Can All Understand
Filtering Down an Abundance of JTBD Success Metrics
Finally, Find Out What Customers Want...
Is It Time to Disrupt the Consulting Industry?
What is Innovation and Can Consulting Firms Innovate
How does the Martech Stack, Stack Up?