All Episodes

AI takes center stage for global creativity at Cannes Lions 2026

AI Is Marketing's Stradivarius. But can the violin play itself?

EPS. 2 - AI: From Hype to Reality

Stop Measuring "Time Saved" — The New ROI Framework for 2026

And the Oscar goes to... AI in Marketing

YouTube & AI Search: The New Frontline of Brand Visibility

[ITA] Connected TV: i casi di successo

🎯 What’s stopping CMOs around the world from adopting AI? We went and find out.

Why Your Brand Needs to Impress AI, Not Just Humans

Agentic AI vs. AI Agents: What's the difference?

How AI Hijacked Super Bowl 60

🎯 Does your AI just chat, or does it also sell?

ChatGPT is Open for Business

The "Agentic Economy" is Here: What Google’s New Universal Commerce Protocol Means for Retail

AI is Shaping Marketing in 2026: Are You Ready?

Santa has a new helper (and guess what? It is an AI Agent)

The SEO-GEO Era Is Here: Search Has Transformed Faster Than Ever

Making Sense of AI-Powered Creatives

Visibility Beyond Clicks 🚀

How to Win the Visibility Battle with Google and Agentic AI

Target: Growth. AI changes the CMO-CFO conversation

Google AI Studio: The New Era of Marketing Apps Is Here

The ROI Black Box Is Open: Why AI-Powered MMM Is the New Attribution Model.

The AI Transaction: ChatGPT Launches Apps & Direct Checkout

The AI Paradox: Building Your Brand in a World Without Clicks

The Trust Dividend: Why Your Data Governance Is Your Next Major Revenue Stream.

Apple Enters the AI Arena: What It Means for Marketers

Resilience & Continuity: How to Keep Your Business Running Non-Stop

Beyond Automation: how Asset Studio and ad-machina Creative Hub Unleash Creative Potential

The unseen side of measurement

Summer 2025 AI Recap

AI's Next Customer: Are You Ready for the B2A Revolution?

Agentic AI: The Silent Revolution of Marketing

AI‑Powered Social Discovery: Why Instagram Is Now a Search Asset

[ITA] Media e personalizzazione per massimizzare reach e ROI

[ITA] Oltre i tool: guida alla creatività "at scale"

From Overwhelmed to Empowered: A Retail Marketer's Journey into the Agentic Era

In the AIr: How AI is Transforming Traditional Marketing 💡

Turn AI Into Advantage, Not Just Adoption

Beyond Migration: Strategies for a Scalable and Durable Cloud

Google Says It Too: What You Need Is an AI Agency

The Art of Measurement: Planning Challenges

The Age of Agentic Creativity - Creative Hub

Unleashing Growth in the Generative Marketing Era

TikTok’s AI Trend Engine Is Here: Are You Ready to Move at the Speed of Culture?

Synthetic Personas: The Next Leap in AI Insight

From Insights to Impact: Mastering Audience Strategy in a Data-Rich World

From Chat to Cart: Has the AI Commerce Era Started

Third Party Cookie Conundrum: Chrome's New Face and What It Means for Digital Marketing

From Data to Dollars: AI for Ads Activation

Making Sense of Performance Max

AI, Cookies, and the Future of Digital: A Talk with Quantcast

Making Sense of Value-Based Bidding

The Cloud Forecast: Unveiling 2024 Trends and Predictions with Google

AI Unleashed: Navigating Today's Business Landscape with Salesforce

The GenAI Opportunity for Marketing

The shift from Universal Analytics to GA4

Putting Privacy into Perspective