All Episodes

#300: Are Semantic Layers Really Necessary?

#299: AI Can (Help) Build the Dashboard. It Can't Build the Buy-In.

#298: Listener Questions Answered Live from Marketing Analytics Summit!

#297: Durable Wisdom in an Age of AI Slop

#296: Avoiding Major Oopsies: Twyman's Law, Intuition, and Valuing Accuracy Over Precision

#295: Research and Analytics: the Peanut Butter and Chocolate of Data?

#294: Adapting an Analytics Team to an AI World

#293: Tool Selection and the Unhelpfulness of Feature Comparisons

#292: AI Without Adult Supervision with Aubrey Blanche

#291: The Data Work that Lives in the Shadows

#290: Always Be Learning

#289: The Imperative of Developing Business Acumen

#288: Our LLM Suggested We Chat about MCP. Kinda' Meta, No?

#287: 2025 Year in Review

#286: Metrics Layers. Data Dictionaries. Maybe It's All Semantic (Layers)? With Cindi Howson

#285: Our Prior Is That Many Analysts Are Confounded by Bayesian Statistics

#284: I Used to Think...But Not Any More

#283: Good Things (Can) Come in Small Datasets with Joe Domaleski

#282: Using (and Creating!) Data to Understand Pop Culture with Chris Dalla Riva

#281: Analytics: The View from the Corner Office with Anna Lee

#280: Dashboards Must Die! Long Live Dashboards! with Andy Cotgreave

#279: The Process(es) of Analytics (We Have Thoughts)

#278: Is AI Good at Data Analysis? That's the Wrong Question? with Juliana Jackson

#277: ANOVA? I Hardly Know Ya'! with Chelsea Parlett-Pelleriti

#276: BI is Dead! Long Live BI! With Colin Zima

#275: The Modern Data...Job Search with Albert Bellamy

#274: Real Talk About Synthetic Data with Winston Li

#273: Data Products Are... Assets? Platforms? Warehouses? Infrastructure? Oh, Dear. With Eric Sandosham

#272: When the Metric is Calculated and Complex with Dan McCarthy

#271: It Might Be Irrational, but Let's Talk Behavioral Science with Dr. Lindsay Juarez

#270: AI and the Analyst. We've Got It All Figured Out.

#269: The Ins and Outs of Outliers with Brett Kennedy

#268: You Get an Insight! And YOU Get an Insight! with Chris Kocek

#267: Regression? It Can be Extraordinary! (OLS FTW. IYKYK.) with Chelsea Parlett-Pelleriti

#266: AI Projects: From Obstacles to Opportunities

#265: Connected Wellness in the Age of AI with Michael Tiffany

#264: When the Analyst's Toolbox Includes Assessing the Zeitgeist with Erika Olson

#263: Analytics the Right Way

(Bonus) 2024 Listener Survey...Wrapped!

#262: 2025 Will Be the Year of... with Barr Moses

#261: 2024 Year in Review

#260: Once Upon a Data Story with Duncan Clark

#259: Dateline Data

#258: Goals, KPIs, and Targets, Oh My! with Tim Wilson

#257: Analyst Use Cases for Generative AI

#256: Live at MeasureCamp Chicago

#255: Dear APH-y: Career Inflection Points

#254: Is Your Use of Benchmarks Above Average? with Eric Sandosham

#253: Adopting a Just In Time, Just Enough Data Mindset with Matt Gershoff

#252: The Ever-Shifting Operating Environment of the Data Professional

#251: The Continued Rise of the Analytics Engineer with Dumky de Wilde

#250: Real World Data (RWD) Lessons from Healthcare-land with Dr. Lewis Carpenter

#249: Three Humans and an AI at Marketing Analytics Summit

#248: The Fundamentally Fascinating World of APIs with Marco Palladino

#247: Professional Development, Analytically Speaking with Helen Crossley

#246: I've Got 99 Analytical Methodologies and Need to Pick Just One

#245: Dear APH-y - An Analytics Advice Call-In Show

#244: Data Is Everywhere. Why Do We Limit Ourselves by Default?

#243: Being Data-Driven: a Statistical Process Control Perspective with Cedric Chin

#242: The Rise and Fall of Data Communities with Pedram Navid

(Bonus) Marketing Analytics Summit Is Nigh!

#241: The Analyst's Underutilized Tool: the Sketchbook with Dan White

#240: Asking Better Questions with Taylor Buonocore Guthrie

#239: Non-Technical Backgrounds in the Modern Analytical World with Kirsten Lum

#238: The Many Problems in Dealing with Data Problems

#237: Crossing the Chasm from the Data to Meaningful Outcomes with Kathleen Maley

#236: The AI Ecosystem with Matthew Lynley

#235: 2023 Year in Review with Josh Crowhurst

#234: Establishing Expectations for Analysts

#233: Analytics Mentors (Having One, Being One)

#232: The Reality of Uncertainty Meets the Imperative of Actionability with Michael Kaminsky

#231: Estimating the Effort for Analytics Projects

#230: First, We Must Discover. Then, We Can Explore. With Viyaleta Apgar

#229: Data and the ABCs (SERIES A, B, and C, That Is!) with Samantha Wong

#228: What AI Can't Do with Dr. Brandeis Marshall

#227: Demystifying Complex Data Science Concepts for Non-Technical Audiences with Dr. Nicholas Cifuentes-Goodbody

#226: Training Analysts to be Curious and Use Business Context with MaryBeth Maskovas

#225: From Stakeholder Buy-In to Stakeholder Knowledge of What That Means

#224: The Chronic Undervaluing of Analyst Communication Skills

#223: Explainability in AI with Dr. Janet Bastiman

#222: A is for… Analytics. Agency. Acquisitions! with Bob Morris

#221: Causal Inference Revisited (...DAGnabbit!) with DJ Rich

#220: Product Management for Data Products and Data Platforms with Austin Byrne

#219: To Generalize or to Specialize? That is the Question!

#218: Delivering Value by Listening for Problems with Matty Wishnow

#217: Rethinking Privacy with Jodi Daniels

#216: Operationalizing a Culture of Experimentation with Lukas Vermeer

#215: (A Very) Real Talk about Simulation with Frances Sneddon

#214: Impostor Syndrome. Wait. Are We Even Qualified to Discuss That? with Julie Hoyer and Val Kroll

#213: Data Contracts: What They Are, Their Role, and Their Evolution with Shane Murray

#212: Innovation Through Analytics Within the Enterprise with Dr. Tiffany Perkins-Munn

#211: What To Do Next?

#210: Starting the Year with Culture with Aaron Dignan

#209: 2022 Year in Review with Josh Crowhurst

#208: Charting Your Path into Data Leadership with Katie Bauer

#207: Data Visualization in a Low-Attention World with Philip Bump

#206: AI Through a Social Justice Lens with Renée Cummings

#205: Nailing the Data Science / Analytics Job Interview with Jay Feng

#204: Data as a Product with Eric Weber

#203: Is Analytics Addicted to Complexity? with Frederik Werner

#202: Owning vs. Helping in Analytics

#201: Getting to Clarity About (Statistical) Uncertainty with Dr. Rebecca Goldin

#200: Hey, Jim, You Don't Look a Day Over 200 Episodes! with Jim Cain

#199: Media Measurement Revisited: Matched Markets, Media Mix, and More with John Wallace

#198: Live from Marketing Analytics Summit

#197: Did the Dungeon Master Just Pass the Turing Test? with Hilary Mason

#196: Offline Customer Data in a Connected World with Angela Bassa

#195: Web3, Web4... Whatever it NFTakes with Anthony Mandelli

#194: Can Data Help Optimize the Post-COVID Office? with David Stella

#193: The Modern Data Culture Stack with Prukalpa Sankar

#192: One Dimension of Data Strategy: Approaching Data Work Strategically with Emilie Schario

#191: People Analytics: Data in the Service of Workforce Effectiveness with Andrew Marritt

#190: I See Your Data Layer and Raise You a Metrics Layer with Benn Stancil

Announcing Analytics Power Hour… Plus!

#189: The Many Hats of the Chief Data Officer with Mai AlOwaish

#188: Machiavelli for International Women's Day with Stacey Vanek Smith

(Bonus) Women in Analytics and the DataConnect Conference with Rehgan Avon

#187: K.P.I. - Three Letters at the Root of Analytical Angst

#186: Where to Work: So Many (Types of) Companies to Choose From!

#185: These Are Some (More) of Our Favorite Tips

#184: Psychological Safety and Analytics with J.D. Long

#183: 2021 Year in Review with Josh Crowhurst

#182: Making Better Decisions and Being Useful with Cassie Kozyrkov

#181: Qualitative + Quantitative = A Meet Cute for the Ages with Jenni Bruckman

#180: Media Mix Modeling - Does It Deserve at Least a Third of Our Love?

#179: Teaching Data Nerds How to Work with... People with James Hayes

#178: The Modern Dashboard Dilemma

#177: Design Thinking, Empathy, and the Analyst with Hilary Parker

#176: Analytics on the High Seas: Data at the Helm of an Aircraft Carrier with Capt. Paul Lanzilotta

#175: Searching to Be a Better Analyst with Wil Reynolds

#174: Who Sits Where and Why and How...with the Data?

#173: Finding (Baseball) Diamonds in the Analytical Rough with Ben Lindbergh

#172: Data Translator? How About a Data Detective? with Tim Harford

#171: We're Back! Plus: "Cassie's Ideas"

#130 (Rebroadcast): Data Stories with Nancy Duarte

#065 (Rebroadcast): Digital Analytics from a Psychological Perspective with Dr. Liraz Margalit

# 84 (Rebroadcast): Bayesian Statistics and the Digital Analyst with Dr. Elea Feit

#117 (Rebroadcast): What's in a Job Title? Maybe the Data Shows! with Maryam Jahanshahi

#126 (Rebroadcast): When the Data Contradicts Conventional Wisdom with Emily Oster

#070 (Rebroadcast): The Case for Customer Lifetime Value with Dr. Peter Fader

#088 (Rebroadcast): User Research Meets Analytics with Els Aerts

#051: The 1-Person Digital Analytics Team (Rebroadcast)

#110 (Rebroadcast): Creating Balanced Teams (and Avoiding Groupthink) with Aubrey Blanche & Alison Vorsatz

#161: Preparing for Being an OOO Analyst

#160: Data Reliability and Observability with Barr Moses

#159: Is Digital Advertising a Bubble Ready to Burst? with Tim Hwang

#158: The Evolution of Testing & Optimization: Looking Back and Looking Forward with Ton Wesseling

#157: 2020 Year in Review Episode

#156: Giving Back to the Community and Solving Talent Challenges with Rob Jackson

#155: Attribution Without Cookies with Dr. Joe Sutherland

#154: Podcast Movie Club: The Social Dilemma

#153: Remote from the Start: Consulting without Headquarters with Laura Stude

#152: Fostering a Positive Data Culture

#151: The Rise of the Analytics Engineer with Claire Carroll

#150: The Curiosity of the Analyst with Dr. Debbie Berebichez

#149: Making Statistics Accessible with Chelsea Parlett-Pelleriti

#148: Forecasting (of the Political Variety) with G. Elliott Morris

#147: The Podcast Book Club

#146: The Manager/Analyst Relationship

#145: COVID-19 Analysts, Policy, and Black Swans with Gary Angel

#144: Landing the Dream Data Job with Ollie Darmon

#143: These Are a Few (More) of Our Favorite (Analytics) Tips

#142: Analytics Tribe of Mentors with Jen Yacenda

#141: The State of Martech, Analytically Speaking, with David Raab

#140: The Analyst as Cartographer: Customer Journey Mapping with Monica Weiler

#139: Workshops: When the Best Analysis Is Actually Human Collaboration with Jody Weir

#138: Pants-Optional Spreadsheeting: When the Analyst Works Remotely

#137 - Data Science + Words: An NLP Meet Cute for Analysts with Dr. Joe Sutherland

#136: An Analyst and a CRO Walk Into a Podcast with Michele Kiss and Valerie Kroll

#135: Superweek 2020 – the Last Mile of Analytics

#134: These Are a Few of Our Favorite (Analytics) Tips

#133: Server-Side vs. Client-Side Tracking with Mike Robins

#132: Reporting vs. Analysis

#131: 2019 Year in Review

#130: Data Stories with Nancy Duarte

#129: Data Accuracy and Completeness with Yali Sassoon

#128: Neuroscience, the Customer Experience, and the Data Therein with Diana Lucaci

#127: Is Multi-Touch Marketing Attribution Dead? Should It Be? With Priscilla Cheung

#126: When the Data Contradicts Conventional Wisdom with Emily Oster

#125: Modern Browsers and the Destruction of the Analyst's Dreams with Cory Underwood

#124: Image-ine What the Analyst Can Do Using Machine Vision with Ali Vanderveld

#123: Ad Fraud with Augustine Fou

#122: Dealing with Disparate Stakeholders with Astrid Illum

#121: Onboarding the Analyst

#120: Causal Inference with Bradley Fay

#119: What Grinds Our Gears - MAS 2019

#118: Ethics in AI with Finn Lattimore

#117: What's in a Job Title? Maybe the Data Shows!

#116: Analytics Education at Scale with Justin Cutroni from Google

#115: Build vs. Buy with June Dershewitz from Twitch

#114: ITP 2.0? 2.1? Whatever it takes!

#113: Getting the Most Out of Conferences

#112: Demystifying Data Science with Ian Thomas

#111: Automation in Analytics with Erik Driessen

#110: Creating Balanced Teams (and Avoiding Groupthink)

#109: RAD Podcast Analytics with Stacey Goers from NPR

#108: Smart Speaker Measurement with Steve Mulder from NPR

#107: Bringing Data Science to the Enterprise with Dr. Katie Sasso

#106: SQL and the Digital Analyst with Pawel Kapuscinski

2018 Year in Review!

#104: Getting the Data Collection Right with Adam Greco

#103: Customer Data Platforms Revisited with Todd Belcher from CDP Resource

#102: Data and Disasters (of the Natural Kind)

#101: Diving into Data Lakes with Rohan Dhupelia from Atlassian

#100 - Listener Questions Answered!

#099: How Technical Should the Analyst Be? With Simo Ahava!

#098: Successfully Managing the Analyst

#097: Spotting and Assessing Analytics Talent with Simon Rumble

#096: Analyzing Online Learning Options for the Analyst with Lizzie Allen-Klein

(Bonus) 1:1 with Jodi Daniels: GDPR and CCPA (Privacy!) Updates

#095: The Rise of BI with Taylor Udell

#094: Scaling a Culture of Experimentation with Andrea Burbank from Pinterest

#093: The Proclivities and Personal Perspectives of the Analyst

#092: A Special Report - Data Journalism Meets Business Analytics with Walt Hickey

#091: Data Literacy and (at!) MEE!

(Bonus) 1:1 with Michele Kiss: Finding Time to Learn Stuff (like BigQuery)

#090: A New Paradigm for Privacy with Sergio Maldonado

#089: Bringing Statistics to Digital Analytics Data with Matt Policastro

#088: User Research Meets Analytics with Els Aerts

(Bonus) 1:1 with Chad Sanderson: The Pitfalls of A/B Testing

#087: Offline Data in an Online World with James Fogelberg

#086: Avoiding Analytics Rabbit Holes

(Bonus) 1:1 with Krista Seiden: Growth Marketing

(Bonus) Hot Takes from Adobe Summit 2018 with Michael and Tim

#085: Moving Beyond Microsoft Excel

#084: Bayesian Statistics and the Digital Analyst with Dr. Elea Feit

(Bonus) 1:1 with Aurélie Pols: Privacy and GDPR

#083: KPIs in the Absence of a Clear Conversion with Amy Sample

#082: Superweek 2018 - GDPR, Machine Learning, and Tim's Hair

(Bonus) 1:1 with Lee Isensee: The Measure Slack Team

#081: The Career Growth Conundrum: Lead People or Crunch Data?

#080: Making Sh** Happen with Evan LaPointe

#079: When the Stakeholder Just. Doesn't. Get It! with Rusty Rahmer

#078: 2017 - The Year in Review

#077: Lions and GDPR and Bears, Oh My! with Jodi Daniels

#076: Insights, Please. Actionable Ones!

#075: Corralling the Cross-Device Visitor

#074: The Google Cloud Platform with Mark Edmondson

#073: When the Analyst Goes Independent with Adam Ribaudo

#072: The Future Digital Analyst Redux with Corry Prohens

#071: Reinforcement Learning with Matt Gershoff

#70: The Case for Customer Lifetime Value with Dr. Peter Fader

#069: The Bias of the Analyst

#068 - Engaging with Your Local Analytics Community

#067 - R You Considering Python? (With Ryan Praskievicz)

#066: The Democratization of the Data

#065 - Digital Analytics from a Psychological Perspective with Dr. Liraz Margalit

#064: Analog (In-Store) Analytics with Gary Angel

#063: The Trials and Tribulations of Tool Transitions

#062: When and Where Does the Role of the Analyst End?

#061: Selling the Value of Analytics with Sayf Sharif

#060: The People and Personality Side of Analytics

#059: Display Ads and Ad Fraud with John Nardone

#058: Analytics in an Agile Organization with Simo Ahava

#057: Open Data with Brett Hurt and Jon Loyens

#056: Live from Superweek!

#055: Systems Thinking with Christopher Berry

#054: Pop Analytics with Kevin Hillstrom

#053: Customer Data Platforms with Todd Belcher

#052: The Year in Review - 2016

#051: The 1-Person Digital Analytics Team with Moe Kiss

#050: Internal Analytics Organizational Structures

#049: The Future of Tag Management

#048: Social Media Analytics with Hayes Davis

#047: Assessing Analytics Job Descriptions

#046: Measuring Podcasts at NPR with Steve Mulder

#045: Identifying and Prioritizing Hypotheses

#044: Artificial Intelligence with Dennis Mortensen

#043: Open Source Analytics with Simon Rumble

#042: Data Storytelling with Brent Dykes

#041: The Productization of Customer Intelligence with Blair Reeves

#040: Google BigQuery with Michael Healy

#039: In Defense of Excel

#038: To Outsource or Not Outsource -- That Is the Question

#037: Growing Your Career without Changing Companies

#036: Attribution Revisited with Jim Novo

#035: Is Data Science the Future of Web Analytics?

#034: Live from eMetrics...it's the Digital Analytics Power Hour!

#033: Winning with Analytics

#032: Questions and Answers with Tom Miller

#031: Personalization: The OTHER Faustian Bargain

#030: 2016 Predictions for Digital Analytics

#029: (Reflections on) The History of Digital Analytics with Jim Sterne

#028 Attribution!

#027: Digital Transformation with Gary Angel

#026: The Power Hour Year in Review

#025: A/B Testing with Kelly Wortham from EY

#024: Women in Digital Analytics with Krista Seiden

#023: A European View of Analytics with Matthias Bettag

#022: Wearables, Measurement, and Monetization, Oh My! with David McBride

#021: Analytics in Sports with Ben Gaines

#020: Can Data Curtail Culture and Creativity? A Corporate Conundrum!

#019: R U Curious About R?

#018: Analytics Advice for the Recent Grad

#017: Data Visualization and Communication with Lea Pica

#016: Digital Analytics Without a Clear Online Conversion

#015: Digital Analyst Skills vs Talents

#014: Mobile Measurement with Lee Isensee

#013: Musings on the Measurement of Display Media

#012: The Governance of the Data

#011: These Are a Few of Our Favorite Insights

#010: Reviewing the Latest CMOsurvey.org Survey Results

#009: Working with Business Stakeholders

#008: Building an Analytics Team

#007: How Can Analysts Effectively Build Out Their Technical Chops?

#006: What Is the Space for Tools that Aren't Google Analytics or Adobe Analytics

#005: Big Data -- What an Executive Needs to Know

#004: As an Analyst, When Is It Time to Move On?

#003: Taming the Digital Analytics Technology Stack

#002: What is a Dashboard?

#001: Becoming a Better Digital Analyst