All Episodes
The Dealer Playbook — 701 episodes · page 1 of 8
“A Band-Aid on a Bullet Hole” - Why AI SEO Pitches Keep Failing Dealers | Brooke C Furniss, founder of BZ Consultants Group
“50 More Cars a Month” - Why Every Franchise Dealer Needs a Subprime Department | Luke Godwin, Owner Godwin Motors
“AI Can’t Find You” — Why AI Is Skipping Your Dealership Website | Wade Kerzie, Founder Kerzie AI
“I Didn’t Have to Chase Ups” — Car Sales Systems Behind 64 Cars in 15 Days | Kevin Rudolph, Sales Team Leader at Royal Buick GMC
“Stop Doing The Memes” — What Actually Works for Dealers on Social Media | Charlie Czerniawski, Car Sales Manager at Sansone Toyota
"Forget the Gimmicks" - How to Win Customers for Life | Hank Ebeling, Owner and Lead Coach at H4 Training
"Sold 300+ Used Cars" - This Ford Store Cracked The Used Car Game | Rob Ruth, President - Bob Ruth Ford
"We Want To Actively Give Back" — An Independent Dealer On Trust Over Ad Spend | Travis Baldwin, Vice President at Best Deal Auto Sales
“Put This To Work” - The Secret Weapon Your Competitors Don’t Know About | Michael Cirillo, CEO at FlexDealer
"Absolutely Cancerous" - The Biggest Problem In Retail Auto and How To Solve It | Michael Cirillo, CEO at FlexDealer
“What’s the Next Move” — How Top Car Sales People Stay Ahead of the Market | Andrea Anderson, Cadillac Sales Consultant
"1.8% Of Clicks Are Paid" - The Traffic Every Dealer Is Leaving On The Table | Matt Copley, Co-Founder & CRO of Hrizn
“Ten Cars Does Not Work” - The Habits Behind Higher Car Sales | Raul Tomsa, Client Advisor at Motor Werks
"We Solved a Huge Problem" — How This 17-Store Group Decides What to Fix First | Gary LaDue, Marketing Dir. Modern Auto
“39 Cars To 62” - How A Store Fixed A Decade-long Sales Plateau In 60 Days | Jonathan Dawson, Dealer Principal at Cherokee Mitsubishi
"175 to 400 Cars a Month" — The Used Car Reframe That Changed Every Department | Rob Dell, VP at Bob Ruth Ford
“My Team Will Adapt at the Drop of a Dime” — The GM Playbook for Leading When You Don’t Have All the Answers | Charlie Spradlin, GM Art Moehn Auto Group
"There is money to be made" — Unlocking Profit in the Used EV Market — Ryan Osten, Co-Founder & CEO at Lyteflo
"The middle ground" — How Smart Dealers Use AI Beyond Hype or Fear | Michael Cirillo, CEO at FlexDealer
"Inventory as a Catalyst" — Why Inventory Is Still Your Most Overlooked Lever | Dan Collingridge, CTO At Flex Dealer
"$400 A Transaction" — Boosting F&i Profit With Data-driven AI | Adam Marburger, CEO at Ascent Dealer Services
"The Gap Is Widening" — Predicting WHO Wins And Loses In Today's Auto Market | Glenn Lundy, President 800% Elite Auto
"Billion Miles of Data" — How AI Finds Hidden Profit In A Flat Market | Greg Uland, VP of Marketing, The Reynolds and Reynolds
"Own your backyard" - The Fastest Way to Increase ROI In Your Dealership | Troy Spring, Founder Dealer World
"Choose hard" — Finding Your Edge in Automotive Retail | David Spisak, Founder and CEO of DGS
"Wearing the story" — Marketing cars through authentic connection | Paul J Daly, Founder/CEO ASOTU
"Brand Safety" — Why Your TikTok Guy is Costing Your Dealership | Exec Dir. of Marketing, Murgado Automotive
"8 Hours To 2 Minutes" — The Response Time Fix That Sold More Cars Across 100 Dealerships | Paul de Vries, Founder DCDW
"Human in the loop" — Why AI needs organic intelligence in your dealership | Mackenzie Wiltrout, Stream Companies
"Guaranteed human" — How AI makes connection critical | Joey Zanetis, EVP iHeart Media Automotive
"Doesn't mean goodbye" — Recapturing "lost" customers through fixed operations | Kristine Lentz, Urban Science
“The Great Train Wreck”: How Affordability and a Broken Process Are Costing Dealers the Sale | Matt Lasher, Streamline Auto
"Stop Blaming Marketing": The Digital Mistake Costing Dealers Growth | Ashley Cavazos, NCM Associates
"It's Like a Wingman": The Sales Intelligence Tool Closing the Gap Between Your Worst and Best Reps | Jay Ku, Founder of HeyGreenlight
“You’re Getting the Diluted Version”: How Dealers Are Being Underserved by Their Own Ad Vendors | Subi Ghosh, EVP Partnerships at fullthrottle.ai
“We Built an AI Department” - Why Dealers Need a Real AI Strategy Anyway | Jeff Swickard, President/CEO of Swickard Auto Group
"Win the Top-of-Mind Battle" - Why Most Salespeople Never Get Remembered | Charles Cannon, GM at BMW West Houston
"Sold 300+ Used Cars" - This Ford Store Cracked The Used Car Game | Rob Ruth, President - Bob Ruth Ford
"The Sir Walter Way" - How a 100-Year Dealership Stays Nimble (and Grows) in a Modern Market | Matt Birkhead, Dealer Principal at Sir Walter Chevrolet
"Design is an operating system" - How Architecture Shapes Sales, Service, and Culture | Josh Keough, Gensler
"A 2025 Year in Review" - The Real Lessons of 2025 and Why 2026 Demands More
"Kickstart Your Wealth Engine" - How a Kia GM Built $10M in Real Estate While Running a Store | Tustin Ulrich, GM at Roper Kia
"The ‘Pull, Not Push’ Strategy" - How Authentic Community Investment Drives Real Store Traffic | Ashley Brockhurst, Charlesglen Toyota
“Hospitality First” — The Signature 2.0 Experience That’s Changing How Guests Buy Cars | JB Burnett, GM at Preston Auto | Multi-Store Operator
"Viral for the Right Reasons" - What Dealers Can Learn from Lange & Fetter’s Social Media Strategy | Noella Salter, Marketing Manager at Lange & Fetter Ford
“Every Crisis Is Free Profit” — How to Turn Disruption in the Industry Into Opportunity | Nir Bashan, founder of The Creator Mindset
“Use the Equity, Not the Gut” Where the Data Says Your Car Will Sell Next | Yolanda Biswah, President of Canadian Black Book (CBB)
“Luxury Isn’t About Price” How to Deliver Premium Experiences That Raise Gross | Marion Cain, Founder of ACE & Creator of Kharisma Mastery
“Extremes Get Clicks”: What 3,000 Pros Just Told Us About AI vs. Google | Marcus Sheridan, Author of Endless Customers | Ep. 684
“Curiosity Beats Fear Every Time”: How Dealers Are Future-Proofing Their Teams for AI and Electrification | Sebrina Westbrooke, Program Manager at Georgian College | Ep. 683
Alex Lawrence: The Playbook for Selling EVs in a Volatile Market | Car Sales | Ep. 682
Tara Willis: How to Build a Culture That Sells Cars | Car Sales | Ep. 681
Jean-Pierre Lacroix: The Most Underrated Tool For Selling More Cars | Car Sales | Ep 680
Brad Gelber: How New York’s Largest Auto Group Dominates Social Media | Car Sales | Ep. 679
Michael Cirillo: The Biggest Problem In Retail Auto and How To Solve It | Leadership | Ep. 678
Jimmy Douglas: Why 49% of Car Dealers Struggle to Sell EVs | Car Sales | Ep.677
Ondar Tarlow: Activate More Car Buyers with VIP Events | Car Sales | Ep. 676
Shasta Haddock: How to Convert Social Media Leads Into Car Sales | Business Development | Ep. 675
Janis Showers: The Most Overlooked Profit Center in Your Dealership | BDC | Ep. 674
Ep. 673 - Why Your Dealership Experience Is Worth More Than You Think, with Megan McDowell
Ep. 672 - If you believe AI will replace your job… you’re right
Ep. 671 - The Secret Car Sales Strategy Your Competitors Don't Know About
Ep. 670 - GET OUT of the Customer's Way, for crying out loud! with Gary Graves
Ep. 669 - Why Tires Might Be Your Dealership’s Most Overlooked Goldmine, with David Pulla
Ep. 668 - Should You Buy a Dealership in 2025? with Arthur J Madjarian
Ep. 667 - The New Rules of SEO for Car Dealers in 2025, with Colin Carrasquillo
Ep. 666 - What Most Dealerships Gets Wrong About CRM, with Sam Maimone
Ep. 665 - Why Fixed Ops Isn’t Back-End—It’s the Backbone, with Nicole Dolphin
Ep. 664 - How to Create a High-Performance Dealership Culture, with Jill Schulman
Ep. 663 - The Laws That Top Performers in Retail Auto Obey, with Alan Dickie
Ep. 662 - AI, Accountability, and the $30 Leak in Your Marketing, with Matt VanDyke
Ep. 661 - What Agentic AI Means for the Future of Automotive Retail, with Barry Hillier
Ep. 660 - How To Turn Friction Points Into Profit Centers, with Jacqui Barker
Ep. 659 - Expanding Your Dealership’s Revenue Stream, with Shahin Alizadeh
Ep. 658 - Lessons in Influence from One of Canada's Most Respected Leaders, with Agnes Di Leonardi
Ep. 657 - Human First, AI Fast: The New Sales Formula, with Kyle Mountsier
Ep. 656 - Avoid This Mistake, Unlock Customer Loyalty, with Christine Mitchell
Ep. 655 - How to create a Culture that delivers the Brand Promise, with Edwin Frizzell
Ep. 654 - What the Top 1% of Dealers Are Doing Differently on Social Media, With Miranda Pyette
Ep. 653 - The Hidden Influence of Retail Spaces on Customer Behavior, with Omar Gandhi
Ep. 652 - The #1 Mindset Shift That Will Transform Your Dealership’s Success, with Nick Askew
Ep. 651 - From Bank Robber to Car Sales Master, with Luke Lunkenheimer
Ep. 650 - Remembering Jim “Alpha Dawg” Ziegler
Ep. 649 - The Ultimate Customer Magnet for Dealerships, with John Dwyer
Ep. 648 - How New York’s Largest Auto Group Dominates Social Media, with Brad Gelber
Ep. 647 - How to Tap Into the Multi-Billion Dollar Spanish Car Market, with Chance Mayfield
Ep. 646 - How to Keep Your Inventory Clean, with Brian Kramer
Wait, Where'd The Tariffs Go?!?
Ep. 645 - Authenticity Sells: Turn Real Stories into Profitable Ads, with Justin Friend
Day 2: NADA Recap (Efficiency)
Day 1: NADA Recap
Ep. 644 - Are EVs For Everyone? With Elena Ciccotelli
Ep. 643 - The $100 Mistake Your Dealership Keeps Making, With Kyle Disher
Ep. 642 - How to Actually Sell Cars On Social Media, With Robin Wilson
Ep. 641 - Smart Dealerships Are Winning More with AI Says Maarten Bekkers
Ep. 640 - How AI and Google Are Shaping Dealership Success With Dave Spannhake
Ep. 639 - Stop Selling Cars, Start Creating Experiences, With Bob Welby, INFINITI USA
Ep. 638 - Leads Aren’t the Problem—Your Process Is, with Paul de Vries
Ep. 637 - The ROI of Creativity in Dealership Marketing With Nathaniel Greklek
What Gratitude Taught Me About Life, Business, and Big Wins