All Episodes

Episode 274: How to Use AI to Write Better Meta Ad Copy Without Losing the Human Touch

Episode 273: Scaling to $300M+: Paid Media, Attribution & Building Teams That Win

Episode 272: The Business Growth Levers That Actually Matter (Ezra Firestone and John Grimshaw)

Episode 271: Meta Ads Q&A: Targeting Evolution, Retargeting & What Actually Matters Now

Episode 270: Organic Social vs Paid Ads What's Actually Working Right Now (And Why Most Brands Get It Wrong)

Episode 269: Meta Ads Q&A: Creative, Budgets, and What's Actually Working Right Now

Episode 268: Axon Ads - How to Diversify Beyond Meta and Find New Customers

Episode 267: Meta Ads Q&A - What's Actually Working in 2026

Episode 266: The New Andromeda Playbook: The State of Meta Ads

Episode 265: The Merchandising Calendar Blueprint: Turn Email & SMS Into 30–40% of Your Revenue

Episode 264: The Next Big Ad Platform? How AppLovin Is Quietly Scaling eCommerce Brands

Episode 263: Shopify's Product Network: The Quiet Update That Could Change E-Commerce Forever

Episode 262: Why Most Meta Ads Fail: The 7 Psychological Layers Behind Scalable Campaigns

Episode 261: Overview of 2026

Episode 260: Creative Is the New Currency: Winning Smart Marketer Ad Strategies for 2026

Episode 259: A Product Alone Won't Save You

Episode 258: From Doer to Delegator – How to Build a Business That Scales Without Burning Out

Episode 257: How to Craft Offers That Convert in 2026

Episode 256: The Top 3 Lessons from 2025 (with Pep, John, and Molly)

Episode 255: Inside Smart Marketer's Black Friday Strategy - Wins, Curveballs and Campaign Secrets

Episode 254: From Support to Strategy: How Brittany Casella Helps Brands Unlock Hidden Revenue

Episode 253: How to Win on TikTok Shop - Real Strategy Over Viral Hype with Ashley Wright

Episode 252: Creative Shifts, Community, and the Realities of Modern E-Commerce with Kurt Elster

Episode 251: Shark Tank, AI & Social Impact: How Kreyòl Essence Scaled With Purpose

Episode 250: Scaling Regulated Brands & Building What You Believe In

Episode 249: The Meta Algorithm Shift: How to Adapt Your Creative Strategy - Part 2

Episode 248: The Meta Algorithm Shift: How to Adapt Your Creative Strategy - Part 1

Episode 247: Revolutionizing Recurring Revenue with Supliful's Game-Changing Consumables

Episode 246: Beyond Andromeda - 4 Meta Ad Updates Every Marketer Needs to Know (With Pep Hufen)

Episode 245: Smart Marketer Live 2025 Recap (with Molly Pittman and Zach Dampier)

Episode 244: The 60-Minute Email Fix for Q4 Wins (with John Grimshaw, CMO of Smart Marketer)

Episode 243: From Intern to Content Leader - Zach Dampier on Growth, Grit, and Working with Family

Episode 242: The Truth About Creative Volume, Meta's Shift, and What Still Works (Part 2 with Ben Bennett)

Episode 241: The Truth About Creative Volume, Meta's Shift, and What Still Works

Episode 240: The Meta Andromeda Update - Why Your Facebook Ads Stopped Working (And What To Do Instead)

Episode 239: Protecting Your Brand in 2025 – SMS Compliance, Copycat Stores & Strategic Defense

Episode 238: The 2025 Black Friday Cyber Monday Playbook with John Grimshaw & Ezra Firestone

Episode 237: Haunted Houses, Taylor Swift & Trivia Nights: An Unexpected Journey to Smart Marketer

Episode 236: Safe Sleeve's First 60 Days On Omnisend

Episode 235: Email Deliverability Troubleshooting: A Real-World Case Study from Mentor Table Office Hours

Episode 234: How to Build High-Converting Product Pages (with Kurt Elster)

Episode 233: The NEW Way of Running Facebook Ads in 2025

Episode 232: From $1/Day to $100,000/Day – Scaling Your Facebook Ad Spend

Episode 231: How We Doubled Ad Spend in 60 Days (And Boosted Revenue by 65%)

Episode 230: What's Working Mid-2025, Part 4 – Mindset (Part 2) My Dad Died and It Sucked, But It's Also Been the Most Beautiful Thing That's Happened in My Life

Episode 229: What's Working Mid-2025, Part 4 – Mindset (Part 1) My Dad Died and It Sucked, But It's Also Been the Most Beautiful Thing That's Happened in My Life

Episode 228: What's Working Mid-2025, Part 3, Conversion Rate Optimization with John Grimshaw

Episode 227: What's Working Mid-2025, Part 2 - Improving Retention and Monetization Strategies with Email and SMS

Episode 226: What's Working Mid-2025 In Paid Traffic - 5 Paid Ad & Offer Strategies Driving Results

Episode 225: How We Scaled Meta Ad Spend from $500/Day to $5K/Day

Episode 224: The AI Ad Playbook - How to Save Time, Create Better Hooks & Scale Your Campaigns

Episode 223: Cracking the Code on AppLovin Ads - A New Traffic Channel for DTC Brands

Episode 222: Build Your E-Commerce Site Right: How to Turn Browsers into Buyers

Episode 221: The 5 AI Tools I Use Daily as a CEO (to Save 10+ Hours per Week)

Episode 220: Marketing That Actually Works: Ezra & John's Real-Time Q&A for Entrepreneurs

Episode 219 -The Email Audit Framework That Unlocks Revenue You're Missing

Episode 218: Sell Sooner, Not Sorer: The Entrepreneur's Guide to a Smart Exit

Episode 217: John's DTC Brands to Watch: Whym and the 5-Step Formula for Better Offers

Episode 216: Why Now Is the Best Time to Start an Ecom Business

Episode 215: Winning Ad Creative: What Works Now & How to Measure It

Episode 214: Strategy Meets Soul: What 2024 Taught Us About Marketing, Mindset & Staying Human in 2025

Episode 213: What's Working Now in Ecomm: Hook Strategy, AI Signals & Smarter Offer Design

Episode 212: The 2025 Marketing Shift: How to Stay Ahead in a Changing Landscape

Episode 211: Scaling Faster: The Metrics That Actually Matter

Episode 210: DTC Brands to Watch: Plufl Brand Study

Episode 209: Scaling With Heart

Episode 208: More Revenue, Better Customers: The Marketing Levers That Work

Episode 207: How NutriPaw Scaled to an 8-Figure Pet Brand

Ep 206 The Road to 2025: Smart Marketer's Lessons, Growth & What's Next

Ep 205 DTC Brands to Watch: Flewd Stress Care

Ep 204 Achieving Balance and Longevity in Business: Insights with Ezra Firestone

Ep 203 6 Business Growth Strategies for 2025

Ep. 202, Reflections From 30 Business-Free Days

Ep. 201, How To Build Your Brand Identity (An Excerpt From Smart Product Creation)

Ep. 200, *Special Episode* 5 Powerful Lessons From 200 Episodes

Ep. 199, Three Proven Offers You Can Use To Launch Your New Product

Ep. 198, Mastering Cost Per Acquisition: Strategies for Boot-Strapped Businesses

Ep. 197, You Can Bring A Product To Life (In As Little As 8 Weeks)

Ep. 196, Why You Should Watch This Brand (And Stalk Their Ads)

Ep. 195, Demystifying AI: Two Practical Use Cases You Should Consider Right Now

Ep. 194, "Lean Into What You Do Best, And Shed The Rest"

Ep. 193, How To Build A Real Brand (Not Just A Business)

Ep. 192: Real Talk With Molly Pittman

Ep. 191, What's Working Now: Email Edition

Ep. 190, How Should You Spend Your First $1000 In Meta Ads?

Ep. 189, What's Working Now? A Guide For Media Buyers

Ep. 188, Transform Your Business Into A Force For Good (And Profit)

Ep. 187, Is It Worth Doing A Podcast In 2024?

Ep.186, The Most Overlooked Growth Lever (Business Growth Playbook Pt.4)

Ep.185, Your Monetization Plan For 2024 (Business Growth Playbook Pt.3)

Ep.184, Optimize Your Traffic System (Business Growth Playbook Pt.2)

Ep. 183, Optimize Your Offer System (Business Growth Playbook Pt.1)

Ep. 182, Unlocking Success: 5 Secrets From Our Top Clients In 2023

Ep. 181, How To Optimize Your Brain To Reach Peak Performance

Ep. 180, Smart Resolutions for Marketers in 2024

Ep. 179, Four Email Changes To Make By January 28 (Don't Panic, Just Do It).

Ep. 178, A Game Plan For Success And Enjoyment In 2024

Ep. 177, How To Make High Converting UGC Ads

Ep. 176, How To Get The Best Possible Creative Help For Your Business

Ep. 175, What's Changing In 2024? Four Tips You Need To Hear

Ep. 174, How To (Successfully) Start A Business With $1000

Ep. 173, A Cyber Monday Pep Talk For Marketers and Entrepreneurs

Ep. 172, Essential Marketing Strategies For Nonprofits in 2024

Ep. 171, Five Tactical Tips For Your Q4 Facebook Ad Strategy

Ep. 170, A No-Fail Strategy To Improve Your Conversion Rate

Ep. 169, Ezra Firestones' Secret To E-Commerce Success

Ep. 168, The Key To Retention (AKA Monetization) in 2023

Ep. 167, How To Use Your Marketing Skills For Good!

Ep. 166, A Solid Strategy For Your First $1000 In Facebook Ads

Ep. 165, The Most Important Part Of Business: Relationships

Ep. 164, How 'Flexible Use Content' Can Help You With Your Creatives

Ep. 163, Q4 Is Coming: A Guide To Promotions

Ep. 162, How iOS 17 Will Affect You (What Every Marketer Needs To Know)

Ep. 161, From Struggle To Success In 6 Weeks (A Facebook Ads Case Study)

Ep. 160, Business Partnerships: Are They Worth The Trouble?

Ep. 159, A Huge #NotBusiness Announcement: Real Talk With Molly Pittman

Ep. 158, The 4 Stages Of Scaling Facebook Ads (And Is Your Business Ready?) With Pepijn Hufen

Ep. 157, What's Working Right Now With Meta Advertising

Ep. 156, Double Your Sales With This Simple Polling Strategy

Ep. 155, Seven Ad Copy Tests To Guarantee Irresistible Ads

Ep. 154, AI-Tactics To Keep Your DTC Brand Ahead of the Competition

Ep. 153, From Complexity To Clarity: An Episode for Facebook Media Buyers

Ep. 152, How To Use Influencer Marketing To Lower Your CPA, Nish Samantray

Ep. 151, Diversify Your E-Commerce Revenue Streams With SEO Acceleration

Ep. 150, The Four Pillars Of Google Ads (Part 2)

Ep. 149, The Four Pillars Of Google Ads (Part 1)

Ep. 148, How To Stop Over Working (And Why), With Ezra Firestone.

Ep. 147, Twelve Lessons From An Entrepreneur's Road To Success, With E-Comm Veteran Russ Izzo

Ep. 146, Neuroscience For Marketers (How To Feel Better, Amplify Focus and Improve Results Too).

Ep. 145, Never Start A Business Without An Exit Plan (An Entrepreneur's Story)

Ep. 144, The MIT Framework For Daily Media Buying Decisions

Ep. 143, The 8 Immutable Laws Of Email Marketing, With John Grimshaw.

Ep. 142, AI Won't Put You Out Of A Job (But Humans Who Embrace AI Might)!

Ep. 141, Email Marketing With Chat GPT? What You Need To Know

Ep. 140, From Kickstarter To 7 Figure E-Comm Business (An Entrepreneurs Story).

Ep. 139, What's Working Now (In Facebook Ads): The Wonders Of An ABO Campaign

Ep. 138, "Molly In The Hot Seat" With Shruti Shah: What Makes A Smart Marketer In 2023?

Ep. 137, Running Through The Brick Wall: How Kim Lewis Built Curl Mix To Over 10M In Revenue

Ep. 136, The Best Way To Start, Systematize and Scale A Podcast, With Anne Claessen

Ep. 135, How To Keep Your Team Together (And Achieve Un-Common Success), With Ezra Firestone

Ep. 134, Three Must-Try Formulas For Your Ads, With TikTok Expert Savannah Sanchez

Ep. 133, What To Do If You Missed The Amazon Gold Rush (An Excerpt From Smart Amazon E-Commerce)

Ep. 132, Is It The Market Or Is It Your Marketing? With Kurt Elster and Molly Pittman

Ep. 131, Three Underrated Metrics To Boost Facebook Ad Performance

Ep. 130, Bonus Episode! Your 2023 Kickstart With Ezra Firestone

Ep. 129, When (And Why) "Low" ROAS Numbers Are A Good Thing (With Ezra Firestone and Molly Pittman).

Ep. 128, How To Manage And Scale Your Marketing (Smart Business Systems)

Ep. 127, An Essential Guide To Mastering TikTok Ads, With Maxwell Finn & Molly Pittman (A Flash Back Episode).

Ep. 126, What To Expect From Smart Marketer In 2023

Ep. 125 Your Google Performance Max Update (For 2023) With Brett Curry and Molly Pittman

Ep. 124, Breaking News: The Most Important Split Test That John Has Ever Run

Ep. 123, This Is The Game (A Flash Back Episode With Ezra Firestone)

Ep. 122, Four Ways To Run Your Facebook Ad Campaigns In 2023

Ep. 121, What You May Have Missed (Our 3 Most Downloaded Episodes in 2022).

Ep. 120, What's Holding You Back As A Digital Entrepreneur? (Special Episode With Gabby Bernstein)

Ep. 119, What Every Marketer Needs To Understand To Get The Most Out Of Email, With John Grimshaw.

Ep. 118, From Zero To One Million In 8 Months (On A Shopify Template Website) With Nish Samantray

Ep. 117, A Monumental Life Shift? Real Talk With John Grimshaw and Molly Pittman.

Ep. 116, What To Do (In November) For Record-Breaking Black Friday Success

Ep. 115, In It For The Money? A Must-Listen Guide For Marketers.

Ep. 114, What To Do (In October) For Record-Breaking Black Friday Success

Ep. 112, Proven Facebook Ad Fixes For Better Results In 2022 (Part 1)

Ep. 113, Proven Facebook Ad Fixes For Better Results in 2022 (Part 2)

Ep. 111, Three Keys To Building A Winning Team (Even If It's 100% Virtual), With Colleen Taylor.

Ep. 110, Guiding Light Metrics For Your Facebook Ad Campaigns (What's Working Now) with Vanessa Vega and Molly Pittman.

Ep. 109, Organic Customer Acquisition Is Still Possible (Here's How), With Guest Alejandra Hurtado

Ep. 108, What's Working Now - Expert Tips For Your Facebook Ad Campaigns.

Ep. 107, Webinars, Workflow, and Offers You'd Be Crazy To Decline, With Damien Watts and Molly Pittman

Ep. 106, How To Scale Your Facebook Ad Accounts Up To $20K Per Day (With Pepijn Hufen).

Ep. 105, Real Talk With Molly Pittman: Fueled By Passion, Balance, And Service.

Ep. 104, Double Your Email Open Rates (And 4X Your Click-Through Rates) With John Grimshaw and Molly Pittman.

Ep. 103, Happiness Is An Inside Job, With Ezra Firestone (Live At Blue Ribbon)

Ep. 102, Content For The Win (Part 2) The Engage And Filter Method, With Ezra Firestone.

Ep. 101, Content For The Win (Part 1) Build A Brand That Stands The Test Of Time, With Ezra Firestone.

Ep. 100, What's Working Now (Part 2) Tactical Tips For Scaling On Facebook.

Ep. 99, What's Working Now (Part 1) From Beginner To Winners.

Ep. 98, How To Manage, Scale (And Think About) Your Marketing And Branding.

Ep. 97, How to Buy Help, Delegate, And Avoid Burnout, with Ezra Firestone.

Ep. 96, Ezra Firestone's Playbook For A Happy (And Successful) Team.

Ep. 95, Bundle Like A Pro! (An E-Commerce Client Consultation) With Molly Pittman and John Grimshaw.

Ep. 94, Google's Performance Max - A Dream For Digital Marketers? With Molly Pittman and Kasim Aslam.

Ep. 93, Top Secret No More: A Special Announcement With Molly, John and Pepijn Hufen.

Ep. 92, Three Facebook Campaigns That Are Working Right Now (Pepijn Hufen and Molly Pittman).

Ep. 91, The State Of Paid Ads In 2022 (With Molly Pittman and Ezra Firestone).

Ep. 90, What Should You Focus On In 2022? Ezra Firestone Checks In.

Ep. 89, Real Talk With Molly Pittman: Heavy Is The Head That Wears The Crown (And What To Do About It)

Ep. 88, We're Back And Everything Is Awesome, With Molly Pittman and John Grimshaw.

Ep. 87, A Beginners Guide To Mastering TikTok (Part 2), With Maxwell Finn & Molly Pittman

Ep. 86, A Beginners Guide To Mastering TikTok (Part 1), With Maxwell Finn and Molly Pittman

Ep. 85, Why Email Matters (More Than Ever) With Ezra Firestone And John Grimshaw

Ep. 84, Tactical (And Timely) Tweaks To Raise Your E-Commerce AOV, With Ezra Firestone

Ep. 83, Did Your Ad Make The List? 3 Instagram Ads We Love (And Why).

Ep. 82, Eight Immutable Laws Of Email Marketing, With John Grimshaw.

Ep. 81, How I Accidentally (Kinda) Started An Animal Shelter, With Molly Pittman

Ep. 80, Anniversary Edition: 5 Takeaways From Our Top 5 Episodes (So Far).

Ep. 79, The Key To Marketing Success (Master This And You'll Never Be Stuck Again), With John Grimshaw.

Ep. 78, How To Compete When Ad Costs Are High, With Mari Connor.

Ep. 77, Eight YouTube Channels You Didn't Know You Were Missing.

Ep. 76, Molly Pittman On Seth Godin, Partnering With Kajabi, Giving Back, and A 4.5 Day Workweek!

Ep. 75, What To Do (Now) To Protect Your Email Marketing From The iOS15 Update.

Ep. 74, Win On YouTube, Google Search And Google Shopping (Part 2), With Brett Curry.

Ep. 73, How To Win On YouTube, Google Search & Google Shopping, With Brett Curry (Part 1).

Ep. 72, How The Top Performing Brands Are Winning With Facebook Ads In 2021

Ep. 71, The State Of Paid Advertising (Industry Report) Part 2

Ep. 70, The State Of Paid Advertising (Industry Report 2021) Part 1.

Ep. 69, Ezra Firestones E-Commerce Playbook For 2022: Branching Out.

Ep.68, Get More Out Of Your Schedule: 'A Day In The Life' With Molly Pittman & John Grimshaw

Ep:67, The Secret To Your Best Paid Ad Strategy (For 2021-2022).

Ep.66: Started From The Bottom Now We Here (Ezra Firestone on Selling Boom).

Ep.65: Six (Not Business) Tools That Might Just Change Your Life.

Episode 64: Our Launch Report Card & The Second Scoop Strategy.

Episode 63: How To Override Your Stress Levels (And Improve Your Health and Happiness).

Episode 62: The #1 Key To Success With Facebook Ads (In 2021)

Episode 61: Why Is Digital Marketing So **** Hard (Part 2)

Episode 60: Everything You Need To Know About Instagram DM Automation (A Taste Of Team Traffic).

Episode 59: Why Is Digital Marketing So **** Hard? (Part 1).

Episode 58: Half Way Through 2021 (Part 2): It's Been Interesting.

Episode 57: What To Do When You Really Piss Someone Off

Episode 56: Half Way Through 2021! (Part 1) Ezra's Playbook.

Episode 55: Vacation Like Your Life Depends On It.

Episode 54: 4 Ways to Boost Lifetime Customer Value

Episode 53: Hire a CMO for a Fraction of the Price

Episode 52: Summer Reading List Part 2: Top 6 #NotBusiness Books

Episode 51: Product Launch Breakdown: The Power of a Next-Level Lead Magnet (Part 2)

Episode 50: Summer Reading List: Molly & John's Top 6 Business Books

Episode 49: Product Launch Breakdown: The Power of a Next-Level Lead Magnet

Episode 48: 7 Productivity Tips: Get More Done (While Feeling Good About It)

Episode 47: Ezra's Amazon Launch & The 2021 Ads Decline

Episode 46: From Cracker Barrel To Gucci Apparel

Episode 45: I.C.O.S.A. Framework: Our 5-Step Social Media Strategy

Episode 44: Facebook Ads Damage Control with BOOM!'s CMO

Episode 43: The MVP Inventory: Simplify Decision-Making with a Vision

Episode 42: The 7-Step Viral Video Ad Formula Behind $100K/Day in Spend

Episode 41: 5 Lessons I Learned Since Moving Back Home

Episode 40: iOS 14.5: Why You Should Ignore the Shovel Salesmen & Use these 4 Tracking Methods

Episode 39: A Major Life Update from Molly

Episode 38: Our 3-Day Leadership Retreat

Episode 37: 3 Steps to Landing a Remote Job

Episode 36: Top 10 Questions from Ezra's Clubhouse Chat

Episode 35: Ezra's Six Pillar System to Thrive as a CEO

Episode 33: Change Your Routines, Change Your Life (Part 2)

Episode 34: Scaling Lessons from 365 Days at Smart Marketer (Part 2)

Episode 32: Scaling Lessons from 365 Days at Smart Marketer (Part 1)

Episode 31: Change Your Routines, Change Your Life (Part 1)

Episode 30: Ezra's Personal Checklist for Choosing a Market in 2021

Episode 29: 7 Tips to Break through a Work Slump

Episode 28: Communication Is Key (Part 3)

Episode 27: 5 Steps for Campaign Optimization in 2021

Episode 26: Communication Is Key (Part 2)

Episode 25: How to Evaluate Facebook Ad Campaigns

Episode 24: Communication is Key (Part 1)

Episode 23: Best Practices for Campaign Structuring in 2021

Episode 21: How to Hire, Manage & Inspire a Team

Episode 22: Ezra's 2021 Ad Strategy

Episode 20: How Smart Marketers are Adapting to iOS 14 (Part 2)

Episode 19: Ezra's 2020 Reflections & 2021 Goals

Episode 18: How Smart Marketers are Adapting for Apple's iOS 14 (Part 1)

Episode 17: I Took a 6-Week Break from Social Media! Here's What I Learned

Episode 16: 2021 Pep Talk - Motivation for Your New Year [Behind the Scenes]

Episode 15: Travel: The Pros & Cons for Marketers

Episode 14, 5 Lessons from Hitting $100MM in Revenue

Episode 13: 2021 Predictions for Marketers & Digital Brands (Part 3)

Episode 12: 2021 Predictions for Marketers & Digital Brands (Part 2)

Episode 11: Haters Gonna Hate

Episode 10: 2021 Predictions for Marketers & Digital Brands (Part 1)

Episode 9: 4 Steps to Fix a Broken Marketing Campaign

Episode 8: Learn from Past Mistakes to Improve Your Current Circumstance

Episode 7: Our Top 2 Marketing Campaigns of 2020

Episode 6: Holiday Special: Get to Know us Better (Our Stories)

Episode 4.1: BONUS: What's Going Down?!

Episode 5: Our Top 12 Email Subject Lines of 2020

Episode 4: How to Improve Work-Life Balance

Episode 3: Our 7-Figure Holiday Sale Strategy

Episode 2: What's Holding You Back as a Digital Entrepreneur? (ft. Gabby Bernstein)

Episode 1: Which Type Of Business Should You Have? A Look Inside Our 3 Businesses

Episode 00: Get Excited! This Is Your New GO-TO Podcast.

The Smart Marketer Podcast, With Molly Pittman, Ezra Firestone, and John Grimshaw.