All Episodes

The Unsexy Side of Beverage Retail Growth

What 2025 Taught Us & Why 2026 Is the Breakout Year

#83: 3-Year Anniversary of Underdog Energy: What We've Learned in the Beverage Space

#82: Q&A, The Road to a World Record Ruck, and a Bodybuilding Debut

#81: The Hockey Journey: Junior Hockey Stories and Next Steps After College with Noah Szretter

#80: Q&A, AthletEX Event Experience, and Our Revamped Ambassador Program

Mic'd Up in Boston: Getting Uncomfortable to Create Better Content

Reading Your Reviews, Ridealongs with Distributors, and Our College Athlete Program

Our First Shelter Drop & Giving Back, Ingredients Under Heat in the Supplement Space

Powered by Passion: Behind the Lee Asher Launch

Life After Hockey: What the Game Taught Us

Behind the Business: Lessons from Greenlight Maine’s Pitch Series

Behind the Business: Retail Wins & The Future of Clean Ingredients

One Spot Away: Seth Stovall’s Road to the CrossFit Games

The Limitless Body: Victor Rowse’s Bold Move from Investment Banking to the Fitness Industry

From Skier to Rugby Player to Coach with Max Baggio

Behind the Business: Lessons From Our Biggest Production Yet (and a Funny Story)

Behind the Business: Winning When It Hurts: The Truth About Optimism and Resilience

Behind the Business: Past Production Runs Almost Broke Us—Here’s How We Survived

Shifting From Football to New Passions, Harnessing Athletic Discipline in Business, and the Importance of Fitness with Trevor Gelder

From Basement Intern to Pro AT: Bryan Schopieray on Athlete Recovery, Mental Resilience, and Team Culture

Strive for Greatness: From Sports to the Marine Corps, Battling Mental Health, and Pushing Limits in OCR with Jayson Wissmueller

Behind the Business: The Daily Hustle of a Start Up Brand

The Power of Calisthenics, Climbing Everest, and Building a Coaching Business with Glenn Cowden

Behind the Business: A Trip to Andy Elliot's HQ, Turning Rejections into Successes, and Human Interaction

Behind the Business: Collaborating with Andy Elliot and the Power of Being Around the Right People

Behind the Business: Building Relationships, Differentiating from Competitors, and Effective Store-Level Marketing

Behind the Business: Navigating Retailer Meetings, Our Chaotic Chicago Trip, and Forced Opportunity

Enduring a Lifelong Battle with an Autoimmune Disease, Finding Your Purpose, and Changing Your Perspective with Bryan Whynot

Behind the Business: 5 Year Anniversary and the Three Most Important Things We've Learned in Our Start Up

Behind the Business: Making the Most of Opportunities, Building a Community, How Building a Brand Has Affected Our Lives

Overcoming Career-Threatening Injuries, Importance of Role Models, and Staying Driven with Mavrick Rizy

Behind the Business: Navigating Launch Day, Initial Marketing Strategies, and Adaptability to Succeed

Behind the Business: Our First Production, Unrelenting Conviction of Success, and Learning On the Job

The Importance of Mental Training, an Unrelenting Work Ethic, and Carving a Pro Path with Dino Kambeitz

Behind the Business: Building Our Network, Don't Assume Anything, and Navigating Product Production

Behind the Business: Product Development, Managing Expectations, and Simply Taking Action

Behind the Business: The Early Days, Initial Product Ideas & Obstacles We Faced to Launch

Overcoming Fear and Ego with Syracuse Lacrosse Player Mason Kohn

Find Your Role Model with Athlete's Authority Coach, Jordi Taylor

Pursue the Daunting Task with UNC Wrestler Lachlan McNeil

Take the Leap of Faith and Make Your Passion Come to Fruition with Simmi Uppaladadium

Cultivate Your Passion and Go All In With Stanford Assistant Wrestling Coach Grant Leeth

Use Failures and Discipline As Fuel With Stanford Wrestler Daniel Cardenas

From D3 to D1 to Getting Drafted | with UVM Lacrosse Player Jake Harrington

The New Food Pyramid | Make Your Own Informed Decision

Fail to Prepare and You're Preparing to Fail | With Elite Powerlifter Connor Borkert

It's Not About How Much You Do, It's How Well You Do It | With Bodybuilder and Actor Mark Omezi

Fall in Love With the Suffering That Comes With Success | With Veteran, CEO, and Bodybuilder James Reynolds

Know That You Will Encounter Failures, But Do It Anyway | With CEO Ted Gallucci

Set Your Goals and Then Take a Step Every Day to Reach Them | With CrossFit Athlete Jan Matiaska

Navigating the Ups and Downs to Come Out On Top | With ASU Wrestler Tony Negron

Trials and Tribulations of Starting a Supplement Brand at 19 | with James DeMorrow

From Insecurity and Anxiety to IFBB Pro | With Javiohn Seymore

Get Comfortable Being Uncomfortable | Take the Next Step | with Daimond Dixon

Prioritize and Execute | Discipline Your Schedule | With D1 Lacrosse Player and Content Creator Mitchell Pehlke

Assess Your Results and Take Action with IFBB Pro Bodybuilder Jay Yount

Finding New Ways to Improve with Jacob Bernard-Docker

If You Love It Enough, You'll Persevere with Providence Bruins Goalie Brandon Bussi

Surround Yourself With the Right People with Jess Racz

Blue Collar Upbringing to Superstar Wrestler with Matt Finesilver

Battling Injuries, Outworking Others, and Staying Disciplined with Lacrosse Player Grant Breyo

Proving People Wrong, Giving Back, and Being a Good Teammate with Professional Lacrosse Player Brett Dobson

Make a Decision, Be Addicted to the Results, Be Feared | Relentless by Tim S. Grover

Always Being Clutch, Adapting to Any Situation, and Dominating Your Opponent | Relentless by Tim S. Grover

How Do the Elite Get in the Zone? | Why Your Dark Side is Important | Relentless by Tim S. Grover

What is a Cleaner? | Stories of Kobe, Wade, and Jordan | Relentless by Tim S. Grover

Decision Making

Powerlifter Connor Borkert

Crossfit Superstar Bethany Shadburne

The Wall Street Underdogs - The Underdog Story of Wall Street Bets and Gamestop

The Underdog Story of Dustin Poirier

The Underdog Story of Tom Brady

Choose Your Passion Over a Paycheck Featuring Mario Beltran

Chasing the Olympia Featuring IFBB Pro Austin Burge

How I Fought Off a Rare Blood Disorder and Changed My Life Featuring Adam Krueger

What Goes Into Pro Contracts, Playing in the Bubble, and More Injury Talk

Former NFL Linebacker Scott Lutrus

Keeping a Level Head With Clark Kerner

Finding a Way to Get Back Up With Leo Sammarelli

The Importance of Loving What You Do with Brandon Bussi

Becoming the Best Version of Yourself with Bret Manning

Staying Patient and Trusting the Process with Jaime Turrentine

Overcoming Stereotypes and Finding Your Passion with Cam Doomany