ad:tech Connect

Jeanniey Mullen is a Partner, and the Director of Email Marketing at OgilvyOne Worldwide, a global leader in customer relationship management and interactive marketing… Paul Beck is a Senior Partner and Executive Director of Interactive Marketing and Advertising at OgilvyInteractive, Worldwide, a global leader in brand building, customer relationship management, direct and digital marketing… As Research Director for MarketingSherpa, Stefan Tornquist conducts primary research studies as well as gathering and evaluating marketing, advertising and PR statistics data from thousands of sources.Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/

The second in the series of interviews from Adtech New York 2006Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/

The first in a series of interviews from Adtech New York 2006.Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/

Susan Bratton speaks with David Yovanno, General Manager of Value Click Media. As general manager of ValueClick Media, David A. Yovanno oversees all aspects of operations, product development and sales. Mr. Yovanno joined ValueClick, Inc. in March 2000 and has held a number of management positions. He serves on the management team of ValueClick, Inc. (Nasdaq:VCLK) and is a member of the Interactive Advertising Bureau (IAB) board of directors. Prior to joining ValueClick, Mr. Yovanno served as a lieutenant in the United States Navy and chief information officer for a naval hospital in the Pacific Northwest. He has also held project management roles in the information technology division of St. Joseph Health System.Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/

It’s becoming a larger part of the content options open to consumers as new ways of producing and distributing films gain popularity. Especially online, film is gaining a wider audience as an alternative to network TV, and to the short-format consumer-generated content on sites like YouTube. with two innovators about the trends in video entertainment as they apply to film, about new channels of distribution, and about how savvy marketers can use these new channels to reach increasingly difficult to find consumers without resorting to traditional interruptive advertising practices. His guests are Mitchell Johnson, independent filmmaker and CEO, Snapse, and Joe Neulight, co-founder and President, Without a Box.Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/

This week Laura Marriott, Executive Director, Mobile Marketing Association talks about mobile marketing with Eric Wheeler, CEO Neo@Ogilvy NA & MD OgilvyInteractive NA (and Vice Chairman & Treasurer Mobile Marketing Association), Jim Manis, SVP, VeriSign, Inc. (and Chairman Emeritus Mobile Marketing Association), and Louis Gump, VP Mobile, The Weather Channel Interactive (and Global Chairman Mobile Marketing Association).Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/

search and communities in the past 2 years. Emil brought together disciplines from statistical physics & cognition research to form a new way to approach community based search & to develop a new platform for relevancy & personalization. His team includes among others, PhDs in Computer Science, Mathematics, Visualization & Human Interaction.Rebecca Lieb is Executive Editor of the ClickZ Network, the largest & most authoritative source of news, information & opinion on interactive marketing & advertising. She worked in the same capacity for global entertainment & media companies, including Universal Television & Networks Group & Bertelsmanns German network, RTL Television. As a journalist, Rebecca has written on media for numerous publications, including The NY Times & Wall Street Journal, & spent 5 years as Variety Berlin based German-Eastern European bureau chief.

Masha Geller talks to John Vincent, CEO Eyewonder, which is celebrating 10 years in business this week, and Mark Naples, Principal and GM of WIT Strategy (user generated content). The topics for today: from online video advertising to user generated content. Emerging technologies best practices are explained.

With all the hype around Internet video – its user generated! Its disintermediated! Its new and improved! many advertisers are hoping that its more than just the new TV. Whats in it for Advertisers? Advertisers are both excited and confused about the advertising opportunities and the technologies involved. Whats really the opportunity for brands? Are we at the beginning of an industry in which they should be making a long term investment, or is this a trend that will pass quickly? Dana talks to Blair Harrison, CEO iFilm, Dana Jones, President of Ultramercial, and Michael Raneri, CEO of MeeVee.

Masha talks to Sean O’Neal, Chief Marketing Officer of Datran Media and Quinn Jalli, Privacy Officer and Vice President of ISP Relations for Datran Media. They discuss the topic of online relationship and acquisition marketing in 2006. She also talks to Ken Leeder, the CEO or Real Travel, Inc. Finally, she speaks with Shawn Riegsecker, the CEO of Centro about the online advertising market as a whole.

Masha Masha Masha! Masha Geller hosts this weeks show about viral networks, specific content networks and the just launched video network from Winstar. Guests for this week are Joe Fahner, VP, Client Services PopularMedia... Kevin Gianatiempo, President & CEO Interactive Video Network, A division of Interep Interactive... and Bob Sacco, Co founder Travel Ad network

Meredith chats with attendees at ad:tech Chicago, including Dana Todd, Lauralee Alben, Dave Hutchinson, Kevin Ryan, and more!

Dana Todd hosts the Analytics Show with special guests, Heather Dougherty from Netratings, Young-Bean Song from Atlas Solutions and Christopher Parkin of Omniture.

Susan chats it up from the show floor, with attendees at ad:tech Chicago.

Kevin Ryan talks to Jason Burnham and new ad:tech Chair, Drew Ianni. Burnham Marketing was founded by ten year interactive veteran, Jason Burnham. Jason Burnham co founded the elite digital marketing firm, Mass Transit Interactive, in 1998, and quickly built a reputation for being a new media pioneer. At Mass Transit Interactive, Burnham held both the President and Media Director positions, managing much of the day to day operations. Drew Ianni is the new ad:tech chair and new host of ad:tech Connect.

David Hutchinson talks to Pete Blackshaw, Warren Kay and Brandy Shapiro Babin about the upcoming ad:tech Chicago show, and what to expect on the show floor and at the parties!

Susan Bratton, ad:tech Chair interviews Andy Hobsbawm, European Chairman and Co Founder of Agency.com and Simon Chamberlain, EVP Corporate Development from Hitwise in this insightful show about global digital marketing. Hear about why Susan is in Holland and whether Simon prefers Melbourne, London or Greenwich Village. Find out about Andys history with hairspray and Tin Gods. Get a peek into some new Hitwise products the evolution of search, affiliate and display advertising and how web analytics can drive amazing changes in market knowledge. Hear about how psychology plays into Web 2.0 and how marketers can leverage those insights to connect their brands with todays consumer. Get a taste of Andys Keynote at ad:tech London Small World: Big Changes for Consumers in an Interactive Age.? Two of last years best UK speakers deliver more on this fact filled show. Listen now!

Susan Bratton interviews Scott Schiller, CRO of Glam Media and Brian Sugar, Founder & Publisher of Sugar Publishing. The delicious segment of women 18 to 34 deserve a next generation Web.20ified content experience and Pop & Glam deliver. Find out what kind of hot YOU are and where to go if you are a gossip fiend. You will hear exciting, doable visions of grandeur all for the chicky chicks. Yeah baby, its our turn!

Susan Bratton interviews Matt Wasserlauf, CEO of Broadband Enterprises; Marissa Gluck, Founder and Managing Partner of Radar Research and Len Ostroff, CEO of Rovion in a show focused on broadband, video, marketing mash ups and more. Find out about a dog whistle only teens can hear, be in the know about the latest practical joke on YouTube and an intelligent new scoring index for Web 2.0 companies. Emotion meets accountability with hotspot and borderless streaming video ad formats you might actually like plus cool little talking web people.

Susan interviews John Battelle Founder and CEO of Federated Media and Roy deSouza, Founder and CEO of ZEDO, Inc. Meet the first virtual ad exec, Flovisa Tackleberry and the first self serve blog network. Take the trip from eyeballs to message exchange as we explore the differences between Web 2.0 and Web 3.0 which will be about persona manipulation and ubiquitous content. Get tips on some of the most evolved new sites, including the latest in social commerce. Get a leg up on the latest ad models occurring in this new world of social media. Your brain will see saw back and forth in the fast paced tennis match of a show.

Susan Bratton interviews Hunter Hastings, Managing Partner, EMM Group and Jonathan Epstein, CEO, DoubleFusion.. Learn about the ANA s new study on IMC (Integrated Marketing Communications); what happened when IMC and CRM had a baby; why Hunter is a silo buster and eats squashed bugs. Then hear Jon paint the picture of the future of in game advertising and give his tips on how to be an expert air guitar player as well as his recommendations for the hottest new casual and tournament games you can play today.

Susan Bratton talks to industry execs who were featured at ad:tech San Francisco. Her guests are: Toby Gabriner, CEO of x+1, Michael Shehan, CEO of Booyah Networks, Keith McAllister, CEO of Mochila, Jeff Hirsch, Senior Vice President of Business Development for ValueClick Inc., Dakota Sullivan, Chief Marketing Officer for BlueLithium, Bill Urschel, founder of ExperClick, Neil Versen, Senior Director of AvantGo, Bill Frister, Founder & VP of Marketing of Pheedo, and Dr. Cliff Kurtzman, Executive Director of MyCityRocks.

Susan Bratton interviews Mark Stephens, VP and GM of AvenueA Razorfish and Tom Hespos, President of Underscore Marketing. Hear about Touchpoint Stacking, why social tagging is bigger than the blogosphere, and why skiing virgin corduroy in Park City rules! Explore the 4th wave of the web, why mobile marketing is finally here and in what circumstances Nacho Cheese Doritos are an appropriate appetizer to serve at a wedding.

Susan Bratton interviews three fascinating people in the digital marketing economy. Learn about the "Sea Change Process" for building your personal creative capability how you can apply this to everything from deodorant to human rights in Uzbekistan with ad:tech Chicago keynote Lauralee Alben, President of Alben Design LLC. Discover a new kind of marketing research: "Demand and Activation" and get an update on the evolution of "Cross Media" research along with a glimpse into the history of Swing dancing and a Dutch beer called "Brand" with Doron Wesley, VP Media Practice at Millward Brown. Wrap up with a vivid description of the Ghanaian water drum and the pressing issues of marketers to be revealed at the Innovative Marketing Conference (IMC) produced by Corante and the Center on Global Brand Leadership at Columbia Business School with David Rogers, Associate Director and Author of "Theres No Business Thats Not Show Business: Marketing in an Experience Culture."

Susan Bratton reveals the seduction of the consumer by the marketer as she speaks to Perry Goldschein, Founder of SRB Marketing & David Herscott, President of MEA Digital. Get green, get clean learn about sustainable marketing to the LOHAS community. This new consumer segment stands for "lifestyles of health and sustainabilty" a fast gaining market. SRB Marketing focuses on green portals and leveraging the "concious consumer" category. Then youll get some mojo, yes "Marketing Mojo" from David Herscott who talks about his fundamental new book. David ttickles you with talk about his co presenter at ad:tech Chicago coming this July 06, Dr. David Simon, Deepak Chopras partner and what MEA has done to create online mojo for Chopra.com. Find out the best Ashtanga yoga move, "The Grind" a new vlog/moblog from Callaway golfing and the search for a name for the newest concept in digital marketing that has no name yet!

Susan Bratton speaks to Dan Hill, President and Founder of Sensory Logic and Jordan Ayan, Chairman of Create It! and CEO of SubscriberMail about the place for creativity, love and emotion in todays marketing mix. Hear how you can foster creativity in your own life with Jordans book "Aha! 10 Ways to Free Your Creative Spirit and Find Your Great Ideas." Learn about transderivational thinking and how mushrooms can turn into airplane wings. Learn about facial encoding and why customers are liars with Dan Hill. Dan has automated emotion recognition and can tell you why Japanese cars carry a George W. Bush expression. Is that good or bad? Glean insights from Dans upcoming new book "Fooled Again:How Emotions Drive Business Outcomes" and most importantly, youll learn here, on this show, how to tell if your friend wants to be your lover, or not.

Vicki Stull started her career as a CPA with Deloitte & Touche. In 1995 she transitioned to Sony Corporation of America and worked in various financial and sales operations rolls in several entertainment divisions. She now heads the US arm of the group and remains responsible for assisting with China operating decisions relevant to the business model and corporate growth. Brian Bloom has extensive experience in planning and counseling consumer, business to business and industrial clients on a wide range of issues from brand positioning, corporate communications and special events to crisis communications and environmental affairs. With more than a decade of experience in Internet and iTV strategy, publishing and production, Rebecca Paoletti serves as Creative Director for Maven Networks. As the primary liaison between content providers and Maven s design and engineering teams, Rebecca ensures that Maven s technology delivers business and marketing impact for every customer.

Marc Barach joined Ingenio in 2002, bringing to the company a 20 year career in consumer services, technology and Internet marketing. Prior to joining Ingenio, Marc served as President & CEO of I Impact, a venture backed enterprise software firm providing business analytics to global 2000 organizations. Ben Smith is the Co Founder and Chairman of MerchantCircle, and is an Executive in Residence at Rustic Canyon Partners, one of the investors in MerchantCircle. Earlier, Ben co founded Spoke Software with USVP and Chris Tolles from the MerchantCircle advisory board and a couple of other great entrepreneurs in 2002. George Garrick is the President and CEO of wine.com. A proven CEO and entrepreneur, he brings a wealth of experience in building and running successful businesses and creating shareholder value. Prior to wine.com, George was CEO of PlaceWare, and subsequently negotiated its acquisition by Microsoft for $200 million (4x revenues) in May 2003.

Susan reports LIVE from the Webmasterradio booth during ad:tech San Francisco with special guests such as Sean Gold from MySpace.com; Alex Flagg, Senior Strategic Messaging Manager, Sun Microsystems; Josh Rubin of CoolHunting.com; Jessie Stricchiola, President of Alchemist Media and former Webmasterradio show host; Tony Conrad of the magical Sphere.com; Pierre Khawand, Founder and Principal of People OntheGo; Mike Grehan of Smart Interactive; Bill Urschel of AdECN; Plus much more about the ad:tech experience in San Francisco!

R.J. Hilgers is the director of Digital Marketing Services for Avenue A Razorfish Wests Pacific offices in San Francisco and Los Angeles. In this role, he is responsible for leading and growing both the Media and Analytics Practices in California. In addition, he is also a member of the Avenue A Razorfish National Media, Analytics and Integrated Marketing advisory teams. David L. Smith, CEO of Mediasmith, Inc. in San Francisco is a forty year veteran in the advertising media management arena. Dave, a nationally known expert in the areas of new media application, media strategy, media planning and metrics, has held media management positions on both coasts.

Giovanni Gallucci has a proven track record as a highly successful operations manager with a farreaching background in Technology, General Management, Business Strategy, Marketing, and Product Development. As Managing Partner, Giovanni manages the daytoday operations of Kinetic Results and oversees its development teams. Dilip DaSilva brings over 8 years of experience in the online advertising industry and over 18 years of experience in Silicon Valley to Tribal Fusion. Previously, Dilip designed and built adserving systems for Flycast Communications and Engage Media. Building on his experience at Flycast, he designed and built Tribal Fusions adserving solution to evolve with the demands of the online ad industry. Dilip holds a BS in Bio Engineering and an MS in Computer Science from Brown University.

Sean O Neal has been on the cutting edge of Integrated Marketing for more than 12 years & has successfully combined traditional & new media to build brands & develop strategic plans for some of the top companies in the world including Coca Cola, AT&T;, Proctor & Gamble & many others. Jon Waterman started Findology Interactive Media after founding & serving as CEO of both AIS Network & Way Internet, 2 companies that helped advance internet search & contextual advertising. Jason Palmer is Vice President of Products for WebTrends Inc. He has more than 15 years of experience at ecommerce and retail companies and previously was part of the founding management team at 800 Electronics, which is now part of Circuit City Stores, Inc. To date, Mr. Palmer has led initiatives resulting in over a billion dollars in online sales.

For 20 years, Scott Nelson has been working with premium global brands in both online and offline environments. As a founder and Chief Operating Officer of TruEffect, Scott is driving response to the unmet industry needs of data control, integrated workflow and cost. Bill Hunt is the CEO and Founder of Global Strategies International (www.globalstrategies.com) and one of the pioneers of Search Engine Marketing getting his start in early 1994. Bill is an internationally recognized as one of the leading professionals in Enterprise Search Marketing. Over the years Bill has worked numerous large Global projects for clients such as AT&T;, IBM, Intel, and P G. Bill is the Co Author of the highly acclaimed "Search Engine Marketing, Inc.: Driving Search Traffic to Your Companys Web Site"

Amanda Watlington, Ph.D., APR, Owner, Searching for Profit, is an expert in search marketing. Her 2005 book Business Blogs: A Practical Guide,co authored with Bill Ives, offers a strategic roadmap for business bloggers. Ignacio "Nacho" Hernandez Jr., Founder & CEO of iHispanic Marketing Group, is an entrepreneur, consultant, & public speaker who has co founded online businesses & helped companies develop & execute Internet strategies, as well as the Founder and CEO of iHispanic Marketing Group. Gaston Taratuta, President of Internet Media Services (IMS), represents Brazils largest newspaper, Folha, as well as UOL, one of Latin Americas largest Internet service providers. IMS is a range of cross media solutions, including portal, print, news, & SEM. Brad Bender is the Head of Optimization for DoubleClick Inc. He leads the DoubleClick effort to develop new cutting edge performance optimization technologies for digital media.

Shawn Collins is CEO of Shawn Collins Consulting (www.ShawnCollinsConsulting.com), an agency that manages affiliate programs for clients such as Payless ShoeSource and Snapfish, a division of Hewlett Packard. He is also a co founder of the Affiliate Summit conference). Calvin Lui serves as the VP of Business Development for Netblue, bringing with him extensive experience in building teams and businesses both online and offline. In this position, he oversees all aspects of Netblues consumer acquisition and distribution activities, ranging from media buying, partnership marketing, affiliate networks, and exploration of new interactive advertising platforms. David Berkowitz has joined the search engine marketing firm 360i to become director of strategic planning. Berkowitz was most recently the director of marketing at Unicast, an online video advertising firm. Prior to Unicast, he worked as director of marketing at the search marketing firm iCrossing and as a researcher at eMarketer.

Jim Nail is the Chief Strategy & Marketing Officer of Cymfony Inc., an award winning market intelligence and media analysis company. Jim has an extensive background in integrated marketing through his 22 year career that spans online marketing, market research, brand advertising and direct marketing. R. Michael McKinney is Founder and President of comHAUS, Inc... a One 2 One messaging agency based in Denver. A voluntary refugee from the emessaging wars, he has provided emerging media solutions since 1993 for a variety of industry icons such as Dell Computer, BlueCross BlueSield and the Direct Marketing Association. Jinenne Sutherland, Group Media Director, Organic, Inc. Jinenne's extensive 12-year media career covers all aspects of consumer, business-to-business, traditional and interactive, and domestic and international campaign work. Prior to joining Organic, Jinenne served as the Media Director at Mediasmith, Inc., a media strategy, planning, and buying agency.

Susan welcomes Peter Figueredo. Peter Figueredo is the CEO and Co-Founder of NETexponent, the leading online performance marketing agency that specializes in affiliate marketing, media partnership, and search marketing management services. She then brings on Vivek Bhargava from OneNineThree.com. One Nine Three is a distributor of technology products with a Geographic focus on South Asia, the Middle East and Africa.

Dave Forde is a well known and active member of the Toronto technology community. Prior to joining AIMS, Forde was one of the founding Board members of BITePRO, an association aimed at providing professional and personal development programs for IT professionals. He served as VP of Membership for 2 years and is currently the President of BITePRO. Throughout his career, Young-Bean Song has been responsible for analytic research and development in digital marketing. He currently oversees the Atlas Institute, renown for its pioneering research in online shopping patterns, reach and frequency, optimal frequency analysis, creative and media optimization, behavior based planning tools, and search engine marketing strategy. Song"s work also includes custom research and reporting for Atlas DMT"s top agencies and advertisers. Prior to Atlas, Song was a consultant at ZS Associates.

Larry Freed is President and CEO of ForeSee Results, a leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). With nearly 20 years senior management experience, Mr. Freed has directed numerous ecommerce and technology initiatives. Mark Kvamme focuses on services and software investments. He is currently a Director of AdBrite, Cast Iron Systems, EMN8, Mark Logic, MotoSport.com, LinkedIn, StrongMail Systems, FON Wireless and PodShow. Previously, he had been a Director of Corvigo (acquired by Tumbleweed Communications) and Allocity (acquired by EMC Corporation). Prior to joining Sequoia Capital in 1999, Mark was Chairman of USWeb/CKS and Chairman and CEO of CKS Group prior to the merger with USWeb.

Jori Clarke hosts Tony Winders & Mary Crogan. Tony Winders is a technology marketing executive with 15 years of agency and client-side experience and an extensive background in interactive marketing. He is currently director of marketing for ValueClick Media, the brand advertising and direct marketing division of ValueClick, Inc. (NASDAQ: VCLK), a leading provider of Internet marketing technology, media and services.

G. Jarvis Coffin III is a co founder of BURST! and has served as its President and Chief Executive Officer since its inception. From 1993 to 1995, Mr. Coffin worked at the LA Times where he was Director of National Advertising. Prior to that, Mr. Coffin was VP of Sales at Business Week from 1991 to 1993. From 1985 to 1991, Mr. Coffin was employed at USA Today, where he held various positions, including Director of Northeastern Sales. Coffin has been a member of the Advertising Club of New York, Lantern Club of Boston, the Boston Idea group and the Massachusetts Interactive Media Association. David Weinberger, Ph.D. (www.evident.com) is co author of the bestseller, The Cluetrain, Manifesto and the author of Small Pieces Loosely Joined; he writes the well known blog, "Joho." He is a Fellow at the Harvard Berkman Center for Internet & Society. His work has appeared in Harvard Business Review, USA Today, Wired, Salon, The Guardian, Esther Dysons Release 1.0 and many others.

Barbara Coll has been involved with product and program marketing in Silicon Valley for 18 years, including marketing positions with Sun Microsystems, Qualix Group and Ipsilon Networks and is the founder and CEO of WebMama.com, Inc. Barry Stamos is the Chief Strategist with INBOX Marketing, a full service email marketing agency with clients that include AD:TECH, Dow Corning, Fortune Magazine, Oracle, Philosophy, San Diego Union Tribune and US Cellular James McGregor is a journalist-turned-businessman who has lived in Beijing for 15 years. He is currently a China business investor, advisor and entrepreneur. He serves as Senior China Advisor for Ogilvy Public Relations Worldwide, and is also a senior advisor on China matters for SpencerStuart. He is a founding partner of BlackInc China, which specializes in fundraising, business development and mergers and acquisitions for Internet technology and online media companies.

Meredith talks to John Bord, Marlene Kruelle & Jamie Love. John Bord is the President of the Phoenix AMA... Marlene is the Board Chair of the Atlanta IMA... and Jamie is the Program Director for Connect Live.

Andy Sernovitz interviews Peter Storck & Michael Tchong. Peter Storck is founder and president of Points North Group, a research firm helping companies in media and entertainment such as Google, AOL, Disney, and Dell with digital strategy. Prior to founding Points North, Mr. Storck was president of Jupiter Research, the $65 million Internet strategy consultancy. Earlier in his seven years at Jupiter, he was senior vice president of research, and before that, founder, senior analyst, and director of the firm's online advertising practice, the first of its kind in the world. Michael Tchong is the editor and founder of ICONOCAST, the Internets preferred marketing publication, which is delivered weekly via email to nearly 45,000 subscribers. Michael Tchong has many years of advertising, publishing and software development experience and is the founder of three other startups: CyberAtlas, Atelier Systems and MacWEEK.

Meredith talks to attendees at the dmg world media LINK Experience... An interactive marketing event, live from the Headlands Institute

Dorian Sweet talks to Matt Freeman and Yosi Heber. Matt Freeman is the CEO of Tribal DDB Worldwide. the interactive division of DDB Worldwide, one of the worlds most awarded advertising agencies. Their clients include Pepsi, Volkswagen, MacDonalds, Dell, Johnson and Johnson and Philips to name a few...that cover all major forms of online, including Online Marketing, Search, CRM, Mobile, Gaming and iTV. Matt is located in the NY office of Tribal. Yosi Heber is the Founder and President of Oxford Hill Partners, a strategic marketing firm that helps companies maximize their website's revenue potential and convert their existing web assets into money making profit centers. Prior to forming Oxford Hill Partners, he spent four years as Chief Marketing Officer of the IAC/InterActiveCorp EPI Division, part of the Barry Diller internet marketing conglomerate where he worked together with sister companies Expedia, Lending Tree, Match.com, Ticketmaster, and Hotels.com.

Susan Bratton interviews Jonathan Epstein & Dave Balter. As president of GameSpy Industries, Jonathan Epstein has been responsible for stewarding one of the leading companies in the massive market for video and PC games to ongoing profitability. Epstein is also an agent for United Talent. Dave Balter is the Founder and President of BzzAgent, a Word of Mouth marketing and measurement agency located in Boston. Mr. Balter has over 10 years experience in marketing, previously founding and running two promotional marketing agencies, the most recent being sold in October 2001. He has also spent a number of years working for a variety of corporations, including Kessler Financial Services, where he managed direct marketing and affinity program implementations for Fortune 1000 clients, and Webb & Co. He is a founding member of the Word of Mouth Marketing Association (WOMMA), and co chair of the WOMMA Ethics Council.

Meredith Medland, marketing director for ad:tech interviews David Yovanno, Joseph Matheny and Dana Todd. As general manager of the combined ValueClick Media aka Fastclick business unit, David Yovanno oversees operations, product development and sales for one of the industry\'s largest online advertising networks. He also serves on the management team of ValueClick, Inc. Intronetworks Joseph Matheny is a technologist and media theorist who has helped bring several contemporary media standards to market, including: PDF, DVD, eBooks, IVR and HTML. He was also one of the very first news bloggers, and is currently using Social networking, Bittorrent, RSS and Podcasting in profit making ventures. Dana Todd is one of the original founders of SiteLab, a full service interactive agency based in La Jolla, California. She was elected to be President of SEMPO, the industrys largest trade organization, in 2005. She also serves on the Board of Advisors for IYPA and AD:TECH.

Susan Bratton interviews Elizabeth Lloyd and Mary Butler. Elizabeth M. Lloyd is Chief Marketing Officer of DMO Global, a leading affiliate network solely dedicated to serving international and multicultural markets. Lloyd's work on international online marketing has been highlighted in numerous publications as well as in academic curricula for MBA international marketing programs worldwide. DMO Global is a wholly-owned subsidiary of Dragon Media Online, Inc. Mary Butler, Director of Business Development, at Akimbo Systems Inc., the first to market IP delivered VOD service to the Television. She reports to the founder and EVP and is responsible for negotiating and developing revenue generating relationships with mainstream programming networks and Studios as well as niche video providers for Akimbos VOD service to the TV. She also contributes to the programming strategy and development of the Akimbo Service.

Taddy Hall hosts. Ridgway Taddy H. Hall is the Chief Strategy Officer for the Advertising Research Foundation (ARF). He is a recognized authority in the fields of Innovation and Strategy and has held senior management positions in US and Latin American companies in both private equity investment firms and operational companies. Prior to joining the ARF, Taddy collaborated with Harvard Business School Professor and innovation authority, Clayton M. Christensen, on the publication of The Innovator's Solution, (sequel to The Innovator's Dilemma) as well as on the growth of a related consulting practice. Daisy Whitney has written for a number of publications including TelevisionWeek, Advertising Age and the Denver Post. She has a specialty in the media industry and is currently TelevisionWeek\'s lead technology and local TV stations reporter. Meredith Medland is the Director of Marketing for adtech.