Collaborate With Cole, ”Agents help Agents”

Podcast Show Notes / YouTube Description:  If you want to win more listings, connect deeper with sellers, and systemize your pre-listing process — this episode is pure gold. In this Collaborate with Cole episode, Jeff Glover, one of the top real estate coaches in the country, breaks down his complete roadmap to mastering listings — from your pre-listing strategy and five-touch process to his powerful PLACS Model that helps agents scale through repeatable success. Jeff shares the exact questions he asks to uncover seller motivations, how to build rapport that moves clients emotionally, and why coaching and consistent routines are the difference between good agents and great ones. Whether you’re trying to level up your presentation skills, strengthen your systems, or sharpen your lead sources — this episode will give you the playbook top producers use every day. 👉 Listen now, take notes, and get ready to level up your listing game. What You’ll Learn in This Video 3 Questions to Uncover Seller Motivation “What’s important about ____?” “How is ____ important to you?” “(Paint the picture) Ultimately, what will all this do for you?” These questions help you go deeper  from surface-level answers to real emotional drivers the key to closing at the kitchen table. The P L A C S Model P – Pre-Appointment: Build a routine, marketing system, and process that sets the stage before you arrive. L – Listing Leads Generation: Your core sources for consistent listings: Database Expired listings Hybrid farming Open houses For sale by owners Internet leads A – Appointment: Master your communication with two non-negotiables: Chat once a day for 30 days Roleplay once a day for 30 days C – Close: Handle objections like a pro. Confidence and preparation win deals. S – Spread the Word: Leverage every listing into two more transactions through marketing, referrals, and neighborhood networking. GloverU Coaching & Live Unreal Summit Learn more about Jeff Glover’s systems and upcoming events here: 📅 January 12, 2025 — Live Unreal Summit 👉 https://www.gloveru.com/summit ⏱️ Chapters  00:00 – The Importance of Coaching in Real Estate 01:04 – Pre-Listing Process: Setting the Stage for Success 06:00 – The Five Touches Before the Listing Appointment 13:04 – Building Rapport at the Kitchen Table 21:44 – Understanding Seller Motivation 24:08 – The PLACS Model Explained 34:12 – Mastering the Appointment Process 38:15 – Practical Applications of the PLACS Model 40:05 – Upcoming Events & Continuous Learning Key Takeaways Coaching isn’t a cost  it’s a growth multiplier. Your pre-listing process sets the tone long before you arrive Social media influences how sellers perceive your expertise. Five strategic touches build trust and familiarity before the appointment. Rapport is the emotional connection that wins listings. The PLACS Model helps agents master their systems and scale with intention. Each listing should generate at least two more transactions. Hybrid farming (traditional + relationships) yields sustainable results. Continuous learning and coaching keep agents sharp in shifting markets. 🔗 Connect with Jeff Glover Instagram: @jeffgloverandco Website: www.gloveru.com  🔥 Hashtags (SEO Boosters) #CollaborateWithCole #JeffGlover #RealEstateCoaching #ListingAppointments #PreListingProcess #PLACSModel #RealEstateTraining #AgentSuccess #RealEstatePodcast #RealEstateMarketing #RealEstateStrategies #AgentCoaching #GloverU #LiveUnrealSummit

The housing market is noisy, confusing, and constantly shifting. But what if you could cut through the chaos with clear, unbiased data? In this episode of Collaborate with Cole, host Cole Holmes sits down with Lance Lambert, Co-Founder of ‪@ResiClub‬ to unpack how real estate agents can harness analytics to win more trust, stand out in a crowded market, and guide clients with confidence. From housing market recalibration to the rise of AI tools like ChatGPT in content creation, this conversation is packed with insights that will help agents communicate smarter, create consistent content, and lead with facts not fear. Whether you’re a seasoned agent or just getting started, this episode will show you how data isn’t just numbers it’s your competitive edge. What You’ll Learn in This Episode: Why the housing market is in a recalibration phase How ResiClub Analytics helps agents simplify complex housing data The art of building long-term trust through unbiased insights Which key metrics (income growth, home prices, inventory) matter most right now Practical tips for articulating data in relatable ways for clients How AI tools like ChatGPT can accelerate content creation Why consistent, fact-driven communication beats media fear-mongering 📌 Chapters 00:00 – Intro to ResiClub Analytics 03:08 – Understanding Housing Market Dynamics 05:50 – The Role of Data in Real Estate 08:51 – Building Trust Through Data 11:52 – Market Trends & Historical Context 14:56 – Current Data Points & Predictions 22:02 – Articulating Data for Client Engagement 27:22 – Turning Data Into Relatable Stories 34:33 – Building Trust with Clients 39:02 – Consistent Content for Connection ResiClub Website: https://www.resiclubanalytics.com/ ResiClub Analytics IG:   / resiclubanalytics   ResiClub Facebook Page: https://www.facebook.com/profile.php?... 🎙 About Collaborate with Cole Welcome to Collaborate with Cole, the podcast where top-producing real estate agents, loan officers, and industry leaders share their best tactical tips, proven strategies, and behind-the-scenes stories to help you grow your business and live a life you love. Whether you’re here to learn how to attract more clients, close more deals, or build a business that works for your lifestyle, you’ll find real, actionable advice in every episode. 💬 Connect with Cole 📸 Instagram: @collaboratewithcole 🎯 LinkedIn: Cole’s Profile 🌐 Website: www.collaboratewithcole.com   🔥 Don’t Miss an Episode 📌 Subscribe & turn on the bell so you never miss new strategies from top producers. 👍 Like this episode if it gave you value it helps others find the show. 💬 Drop a comment below and let me know your biggest takeaway. 🎧 Listen Anywhere ▶️ Spotify: https://open.spotify.com/show/3AhOF3q... ▶️ Apple Podcasts: https://podcasts.apple.com/us/podcast... ▶️ YouTube Podcasts:    / @rcoleh  

Compass Acquires Anywhere: The Future of Real Estate with Tommy Pistana The real estate world just got rocked. Compass has officially acquired Anywhere Real Estate — and the ripple effects are massive. In this episode of Collaborate with Cole, I sit down with Dallas–Fort Worth superstar Realtor Tommy Pistana of The Pistana Group to unpack what this historic merger means for agents, brokerages, and the future of our industry. What You’ll Learn in This Episode: How Compass’s acquisition reshapes market dynamics What it means for non-Compass agents who fear being squeezed out Whether this move gives Zillow monopoly-like power Why MLS systems could be on the decline The truth about Compass’s profitability and growth strategy Why your personal brand matters more than your brokerage’s name And how sports loyalty (yes, even our long-suffering Cowboys) mirrors loyalty in real estate Tommy doesn’t hold back — he breaks down misconceptions, shares agent advice, and challenges you to focus on what actually drives your business: client relationships and innovation. 📌 Whether you’re a Compass insider, a skeptical competitor, or an agent just trying to keep up with the disruption — this episode is your roadmap to understanding what’s really at stake.   📌 Chapters 00:00 – The Big Move: Compass Takes Over Anywhere 03:01 – Revolutionizing Real Estate: The Impact of Mergers 06:04 – The Agent's Perspective: Navigating Changes 08:49 – Innovation vs. Tradition: The Future of Real Estate 12:00 – The Role of Technology: Empowering Agents 14:58 – Market Dynamics: Competition & Collaboration 17:56 – The Future of Smaller Brokerages 21:00 – Transparency in the Industry: Real Talk 24:01 – The Bigger Picture: What Lies Ahead 25:47 – The Individual Brand vs. Corporate Identity 32:01 – Compass's Growth Strategy & Market Positioning 39:51 – Agent Advice: Navigating Change 46:54 – Sports Loyalty & Real Estate Loyalty 🎯 Keywords (SEO Optimization) Compass, Anywhere, real estate, mergers, innovation, real estate agents, Zillow, MLS, technology, branding, market share, corporate identity, disruption, agent advice, growth strategy, Compass profitability, sports loyalty   Breaking News: https://www.realestatenews.com/2025/09/22/compass-to-acquire-anywhere-creating-worlds-largest-brokerage    Compass: https://www.compass.com/  The Pistana Group @ Compass: https://thepistanagroup.com/  Tommy Pistana IG: https://www.instagram.com/tommypistana/#  Tommy Pistana FB: https://www.facebook.com/tommy.pistana 

Text messaging isn’t just for quick chats—it’s one of the most powerful tools real estate agents can use to generate business, strengthen relationships, and stay top of mind with clients. In this episode of Collaborate with Cole, I sit down with Jimmy Burgess, CEO of BHHS Beach Properties of Florida, to break down how simple text strategies can re-engage leads, nurture your database, and create momentum in your business. From personalized video walkthroughs to neighborhood check-ins and gratitude messages, Jimmy shares tactical ways to turn everyday communication into conversations that lead to closings. If you’ve been looking for a straightforward, actionable way to connect with clients, this episode is your playbook. What You’ll Learn in This Episode: Why text messaging is a simple but powerful communication tool How to re-engage old leads and clean your database Using video walkthroughs to add a personal touch and stand out Strengthening relationships with neighborhood check-ins How to share insights that position you as a trusted resource The role of thank-you texts in generating referrals Why consistency and personalization in communication build momentum 📌 Chapters 00:00 – Transitioning to Text Messaging Strategies 02:51 – Re-engaging the Database with Texts 05:29 – Engaging Cold Leads Effectively 08:27 – Building Momentum with Video Walkthroughs 14:12 – Personal Touch: Driving Through Neighborhoods 16:50 – Sharing Valuable Insights and Listings 22:35 – Expressing Gratitude for Referrals 30:55 – Closing Thoughts 🎯 Keywords (SEO Optimization) real estate, text messaging, client engagement, video walkthroughs, database management, referrals, communication strategies, marketing tips, relationship building, sales techniques   Jimmy Burgess IG Account: https://www.instagram.com/jimmyburgess_/  Text Your Way to Momentum: 5 Messages Agents Should Be Sending. Grab it here: https://coleholmes.lpages.co/5-messages-agents-should-be-sending-to-win-in-real-estate/   

In this episode of Collaborate with Cole, Cole Holmes sits down with Trey Willard to unpack the truth about success in real estate: it all comes down to taking action. We dive into the Action Economy, accountability, and the daily disciplines that separate top producers from those stuck in the hamster wheel. Trey shares the exact roadmap, mindset shifts, and routines that helped him build massive momentum in real estate — and how you can apply the same principles today. Whether you’re an agent chasing consistency, a team leader looking for scalable systems, or someone who just needs that kick-start of motivation, this episode is a blueprint for productivity, mindset, and results. Key Takeaways Action is the antidote to stress and anxiety. Discipline weighs ounces, regret weighs tons. You can choose your hard: being broke or being wealthy. The world rewards the specific and punishes the vague. Real estate growth is a math problem: know your numbers and conversions. Complexity kills, simplicity scales. The Four Agreements every agent must follow for consistent success. Chapters:  00:00 – Coaching and Technology Services 01:44 – The Importance of Action 04:44 – Understanding Action Economy 07:02 – Setting SMART Goals 09:49 – The Role of Conversations in Real Estate 13:02 – Tracking Metrics for Success 19:03 – Appointment Metrics in Real Estate 21:32 – Power of Belief and Mindset 24:15 – Morning Routines and Daily Habits 34:25 – Why Accountability Matters 41:41 – The Four Disciplines of Execution 49:49 – Understanding the Scoreboard: Metrics & KPIs 55:37 – Scaling a Real Estate Team: Lean vs. Mega Approach 56:35 – The Four Agreements for Agent Productivity 01:04:39 – Choosing Your Hard: Discipline vs. Regret 01:09:37 – Cole Holmes Outro Show Highlights Roadmap to 24+ Homes a Year → Break down your conversion metrics. The Gary Keller Formula → Learning + Knowledge = Confidence. Champion’s Mindset → Weekly accountability + implementation focus. 4DX Framework → Wildly Important Goals, lead measures, scoreboards, accountability. The Four Agreements → Show up, report, do the Two, and grow your database. 📌 Keywords: real estate, action economy, accountability, coaching, success, productivity, mindset, sales, personal development, goal setting, real estate podcast, Cole Holmes, Trey Willard   Trey Willard IG Account: https://www.instagram.com/trey.willard/  Trey Willard Website: https://www.thewgrouprealestate.com/    The Path -The W Group's 24 Closings Playbook.  - What is the The Path -The W Group's 24 Closings Playbook?  The 12-Month Roadmap to 24 Closings is built in three phases:  Phase 1 (Months 1–3) lays the foundation by building the machine—mindset, systems, CRM setup, and your first 50–100 leads—resulting in 1–2 closings; Phase 2 creates momentum with daily habits and proven systems that drive 3–5 leads per week, setting you up to hit 24+ closings per year.  https://coleholmes.lpages.co/the-path-playbook-for-24-annual-closings/ 

In this game-changing episode, Cole Holmes sits down with real estate and media powerhouse Neel Dhingra to talk about what actually works in today’s real estate marketing world. From leveraging TikTok and AI to ditching perfection and choosing authenticity, Neel shares the unfiltered truth about building a brand, creating trust, and making content that converts. This is not your typical real estate conversation—this is about personal transformation, confidence, and unlocking the power of your voice in an industry stuck in the past. Whether you're an agent, loan officer, or entrepreneur—this is the blueprint for growing a brand in the age of content.   🚀 In this episode: Why most agents treat TikTok like a toy—and lose leads because of it How to find your voice and grow your business by being real Why low-budget, high-authenticity content performs better The psychology of confidence and why people-pleasing is killing your growth The shift from "real estate agent" to real estate marketer Using AI to work smarter, create better, and scale content Creating daily social media habits that actually build connection How vulnerability and emotional management impact your business Why success doesn’t require hustle culture or rigid time blocks Building a community that supports your personal AND professional goals   🎯 Chapters: 00:00 – Opening 02:44 – Authenticity in Content Creation 05:34 – Emotional Management in Real Estate 08:19 – The Impact of Personal Experience 11:20 – Navigating Criticism & Building Resilience 14:09 – Self-Discovery & Transformation 21:36 – Overcoming Adversity 24:40 – Finding Authenticity Through Vulnerability 27:38 – Alignment in Business 32:05 – Breaking Free from People-Pleasing 35:39 – Confidence in Opinions 42:08 – Embracing Flexibility 46:06 – Harnessing Energy in Content 48:59 – The Power of Consistency 56:04 – Leveraging AI for Creativity 58:51 – Building Community in Real Estate 01:04:09 – Intentionality Over Hustle Culture 01:09:49 – End Wrap-Up   FREE RESOURCE: The Modern Real Estate Agent’s Content Blueprint: https://coleholmes.lpages.co/the-modern-real-estate-agents-content-blueprint/   Neel Dhingra IG Account: https://www.instagram.com/neelhome/  Neel Dhingra Tiktok Account: https://www.tiktok.com/@neelhome  Forward Content Accelerator: https://www.skool.com/forward/about    📌 Keywords: TikTok, real estate, marketing, authenticity, confidence, vulnerability, AI, social media, psychology, personal growth, branding, community, content creation, success

In this episode, Cole Holmes sits down with powerhouse agent and TikTok strategist Courtney Benson to unpack how real authenticity and smart social media use can transform your real estate business. Courtney has generated 54+ referrals this year alone from TikTok—not with fancy equipment or curated perfection, but with raw, relatable content that actually connects. They explore: Why most agents are underestimating TikTok How vulnerability builds trust (and business) The mindset shifts that led to Courtney’s personal and professional transformation How to remove friction for your clients and yourself Why confidence and self-alignment are now the top tools in your marketing toolbox How AI and intentional engagement can supercharge your content and create real community Whether you're a seasoned agent or just starting out, this conversation will challenge how you show up online—and might just be the permission you need to stop perfecting and start connecting. ---- TikTok isn’t just for dancing — it’s for deals. Learn how to turn casual views into real estate referrals without being a content creator. 📘 Get your FREE copy of The Realtor’s Real Guide to TikTok: https://coleholmes.lpages.co/54-referrals-from-tiktok-courtney-benson-shares-her-real-estate-playbook/ ---- 🔥 Episode Highlights: 00:00 – The Power of TikTok in Real Estate 03:40 – Authenticity in Content Creation 06:31 – Emotional Management in Real Estate 09:15 – The Impact of Personal Experiences on Growth 15:05 – Self-Discovery & Transformation 25:37 – Vulnerability & Building Deeper Connections 36:35 – Confidence in Opinions = Success 47:02 – Harnessing Energy in Content 57:00 – Leveraging AI for Creativity 59:47 – Building a Supportive Community 01:05:05 – Intentionality Over Hustle   Keywords: Google Business Profile, real estate marketing, profile optimization, social media strategy, TikTok, reviews, SEO, lead generation, realtor tips, digital marketing   Courtney Benson IG Account: https://www.instagram.com/courtneybensondotcom/  Courtney Benson Tiktok Account: https://www.tiktok.com/@courtneybensondotcom    Things that make your homes cheap (viral ref magnet video): https://vt.tiktok.com/ZSBxC1VNk/   Recommended tools Chatgpt: https://chatgpt.com/    Recommended IG Accounts to follow:  Lacey Brutschy: https://www.instagram.com/laceyb.realtor/  Rosemary Lewis: https://www.instagram.com/therealestatebestie/  Jimmy Burgess: https://www.instagram.com/jimmyburgess_/  Mat Petullo: https://www.instagram.com/mattpetullo/  Roland Osage: https://www.instagram.com/roland_osage/ 

In this episode of Collaborate with Cole, Cole Holmes sits down with real estate marketing expert Julie Tomlinson to dive into one of the most underutilized tools in the real estate industry: Google Business Profiles. Julie shares how realtors can turn their Google profile into a lead generation machine—from optimizing with high-quality photos to actively managing reviews and using the Q&A section to build trust with potential clients. She also opens up about her success on TikTok, where she bridges traditional and modern marketing strategies to help agents grow their brand. Whether you're a new agent or a seasoned pro, this episode is packed with actionable tips and tech tools to help you stand out and stay consistent online. You’ll learn: How to properly set up and optimize your Google Business Profile Why reviews are gold for your real estate brand The best way to use photos, posts, and Q&As for visibility How TikTok can amplify your reach as a real estate agent Tools and strategies that make digital marketing easier and more effective Takeaways: Google loves consistent updates and five-star reviews Your profile can work for you 24/7 if optimized properly Combining SEO with social media gives you an edge Tools like Remine can enhance your lead generation strategy Whether you’re trying to improve your SEO, build credibility, or stay ahead with social media—this episode has something for you.   Julie Tomlinson IG Account: www.instagram.com/julietomlinson.realtor/  Julie Tomlinson Tiktok Account (where she offers GBP optimization tips & tricks): /www.tiktok.com/@justbeingrealestate    Recommended tools Remine (map search, can help with farming list, mortgage balances, and can send card & letters and more) : https://www.remine.com/    Recommended IG Accounts to follow:  Jimmy Burgess: https://www.instagram.com/jimmyburgess_/    How to Start your Google Business Profile:  https://business.google.com/us/business-profile/    Keywords: Google Business Profile, real estate marketing, profile optimization, social media strategy, TikTok, reviews, SEO, lead generation, realtor tips, digital marketing  

In this power-packed episode of Collaborate with Cole, we sit down with Drew Thompson, a visionary in real estate and tech, to dive deep into how AI is completely reshaping the way real estate agents run their business. But this isn’t just another “tech tips” talk.   We explore the emotional weight of leadership, how to move from burnout to breakthrough, and why agents who treat AI as a personal coach, collaborator, and co-founder will outpace everyone else in the next wave of real estate success.   Whether you're feeling overwhelmed by technology, curious how AI can save you time, or wondering how to actually use AI for content creation, client connection, and self-awareness this episode delivers.   Drew also shares his GPS framework for growth: Guidance, Positioning, Simulation—a strategy that leverages AI to map out your unique path to success.   If you’re a real estate agent, team leader, or entrepreneur who's ready to stop watching the future happen and start building it, this conversation is your blueprint.   💡 What You'll Learn:   How AI can be your personal coach, not just your content assistant Why emotional burnout is real—and how tech can help you heal & lead The Real Academy on the Road approach to training agents with AI A real-time GPS strategy for guiding your business growth How to create personalized content that strengthens client AND family relationships Why human connection wins—even in an AI-powered world The future of real estate, and how agents who collaborate with AI will dominate How to discover your superpower and leverage it using automation and insights   Want more tactical conversations like this? Subscribe to Collaborate with Cole and turn on notifications – we’ve got more innovators, trailblazers, and deal-makers dropping straight fire every week. Drop a comment if you're using AI in your biz—or if you’re just getting started. Let’s build this thing… together.   Drew Thompson’s IG Account: https://www.instagram.com/thedrewthompson/    Recommended tools ChatGPT: https://openai.com/chatgpt/overview/  Higgsfield Ai Imaging: https://higgsfield.ai/  Suno Ai (Create your own music/song): https://suno.com/home  Sesame (Maya & Miles): https://app.sesame.com/  Replit (create quick easy apps & websites) https://replit.com/templates/websites    Recommended IG Accounts to follow:  Jimmy Burgess: https://www.instagram.com/jimmyburgess_/  Mr Grateful: https://www.instagram.com/mr.grateful/    Ai Glasses Drew mentioned: Evenrealities G 1 https://www.evenrealities.com/?srsltid=AfmBOoqwNvLSFwsg6-sMuIObxYrF_STFdyplCwjqETddhhsBdLulc5L2  Google XR https://blog.google/products/android/android-xr-glasses-demo-io-2025/  Keywords AI in real estate, real estate coaching, business strategies, automation tools for agents, real estate marketing, technology and real estate, agent productivity, AI-powered real estate business, content creation with AI, real estate training, personal development for agents

In this episode, Cole Holmes sits down with Kristina Smallhorn, a powerhouse in real estate content creation, to dive deep into niche marketing, audience targeting, and building a strong personal brand through authentic video content. From pop culture references to defining your ideal client avatar, Kristina shares her journey and hard-earned lessons in YouTube video marketing, branding, and connecting with your audience. If you're a real estate agent or content creator looking to grow your platform, this is a must-watch! 💡 What You'll Learn: How to define and research your ideal client (avatar) Common video mistakes and how to fix them The secret to engaging video content that builds trust Why passion is key to attracting your dream clients Tips for using Reddit, Slack & other tools for audience insights How clickbait can work (if done right) Why many agents fail at niche marketing—and how to stand out The balance between authenticity and strategy in video marketing 🎯 Whether you're just starting out on YouTube or looking to take your real estate business to the next level, this conversation is packed with actionable tips and mindset shifts to help you dominate your niche. ----------- Kristina Smallhorn: https://www.instagram.com/kristinasmallhorn/  Kristina Smallhorn’s Youtube Channel: https://www.youtube.com/c/KristinaSmallhorn  Kristina’s Online Youtube Course for Realtors: https://www.realestatevideogeeks.com/  Check out Kristina’s excel sheet templates here (located at the upper right side of her website,inline with his social media icons): https://www.kristinasmallhorn.com/  Recommended tool Slack: (Team communication, task and event reminders, project management, and productivity tool) https://slack.com/  Phone notes: Any built in notes app/notepad in your phone Recommended IG Accounts to follow:  Look at your ideal avatar, and find a youtuber/person that serves the same avatar.  ----------- Keywords real estate marketing, content creation, ideal client avatar, YouTube for real estate, audience engagement, personal branding, pop culture in real estate, niche marketing, Kristina Smallhorn, Cole Holmes, video content strategies, lead generation, video marketing, social media for agents, viewer behavior, real estate YouTube tips, branding for realtors

From camera-shy to content king. In this episode,  Shane Burgman joins Cole Holmes to drop serious tactical knowledge on how real estate agents can use video marketing to grow faster, connect deeper, and scale smarter. They get real about what works (and what doesn’t) when it comes to video content, building authentic personal brands, and leveraging video to educate, engage, and convert. Shane’s military-to-real-estate journey is packed with hard-earned lessons and repeatable strategies any agent can run with today. 🎯 Whether you’re brand new to content creation or looking to sharpen your social media edge, this convo will give you the blueprint.   🔥 Key Takeaways: You don’t need perfect gear to start. Just press record. Authenticity beats perfection. Personality builds trust. Spotlighting local businesses creates content and community. Passive prospecting through content builds rapport before the first call. Humor + education = magnetic content. Batch your content to stay consistent (and sane). Use video to explain pricing, market data, and seller strategy like a pro. Unlisted videos can be powerful tools for client onboarding. Analytics and trends can elevate your market updates and boost authority.   Shane Burgman: https://www.instagram.com/shaneburgman/   Recommended tool Followup Boss (CRM Tool): https://www.followupboss.com/  Real Scout (Used as a buyers search app, provides monthly market update, provides valuation, and Capable to add people on the listing so anytime a new listing pop-ups the sellers receives an email.):  https://www.realscout.com/    Recommended IG Accounts to follow:  Jimmy Mackin: https://www.instagram.com/jimmymackin/  Jason Pantana: https://www.instagram.com/jasonpantana/    Keywords real estate, video content, video marketing, local business spotlights, seller education, content strategy, passive prospecting, real estate tools, personal branding, authenticity in marketing, social media for agents, Follow Up Boss, B-roll techniques, content batching, agent advice, engagement strategies

In this episode, Omer Rashid shares his incredible journey from being a shy immigrant from Ethiopia to becoming a successful real estate agent and entrepreneur. He reveals how video marketing changed his business and why every agent should embrace content creation to build a personal brand and generate more leads. 🔹 Key Topics Covered: ✔️ The power of storytelling in real estate content 📖 ✔️ Why quality audio is crucial for video success 🎙️ ✔️ Using AI tools to streamline content creation 🤖 ✔️ How to start with just a smartphone & a mic 📱 ✔️ The best apps & tech tools for real estate agents 🔧 ✔️ Why consistency is the secret to social media success 🔄 ✔️ Outsourcing content: Why your time is worth more than editing ⏳   💡 “No one cares about you as much as you think… just start creating!” – Omer Rashid Jason Gruner IG Account: https://www.instagram.com/jasongrunernashvillerealtor/    Recommended tool:  DJI Mic: https://a.co/d/0DeDhu5 Monday.com: Omer’s preferred Project Managing Platform: https://monday.com/ Kommo: Omer’s fave tech tool. It’s like a CRM/Contact Management System for your Social Media platforms: https://www.kommo.com/ Zenlist: Omer’s other fave tech tool.  Agent-to-Client home search app https://zenlist.com/   Recommended IG Accounts to follow:  Andrew Undem: https://www.instagram.com/undem/  Refitified: Omer’s media company where he helps Agents with their marketing, video editing, socials, etc https://www.refitified.com/   Sample videos he mentions: A day in the life of…. https://www.instagram.com/reel/DIXakX1Oito/ Simple panning video…. https://www.instagram.com/reel/DH6-gEaxw-X/ Keywords real estate, video marketing, personal journey, social media, content creation, success stories, agent tips, marketing strategies, confidence building, immigrant success, real estate, content creation, social media, video marketing, educational videos, engagement, consistency, planning, scripting, AI, real estate, social media, lead generation, personal branding, video marketing, tech tools, content creation, agent tips, client engagement, CRM

🚀 Want to master geo farming and become the go-to real estate agent in your area? In this conversation, Jason Gruner, Nashville’s top luxury real estate agent, shares his proven farming strategies with Cole Holmes. Discover how targeted marketing, consistency, and digital tools can help you generate more leads and establish authority in your local market. 🔑 Key Takeaways: ✅ Geo farming is essential for long-term real estate success. ✅ Inconsistency kills results—stay committed to your strategy! ✅ A 1-3% response rate is achievable with the right approach. ✅ Condensing a 12-month plan into 12 weeks can accelerate success. ✅ Market saturation increases visibility and strengthens brand recognition. ✅ Postcards, digital ads, and home price reports work together for maximum impact. ✅ Tracking engagement & using technology (like Loom) enhances communication. ✅ Building a neighborhood database is key to long-term growth. ✅ Starting small & staying consistent leads to massive success. 🔥 Ready to dominate your local market? Hit LIKE, SUBSCRIBE, and turn on NOTIFICATIONS for more real estate marketing strategies! Jason Gruner IG Account: https://www.instagram.com/jasongrunernashvillerealtor/    Recommended tool:  Loom: https://www.loom.com/    Recommended IG Accounts to follow:  Ken Pozek: https://www.instagram.com/kenpozek/  Keywords real estate, geo farming, marketing strategies, Jason Gruner, luxury real estate, Nashville, farming neighborhoods, real estate agents, marketing campaigns, consistency, real estate marketing, postcard strategy, digital marketing, neighborhood expertise, engagement tracking, real estate success, branding, market reports, lead generation, real estate tips

In this value-packed episode of Collaborate with Cole, I sit down with David Childers, the dynamic voice behind Keeping Current Matters (KCM), to unpack the real estate market like never before. Whether you're an agent navigating today’s housing landscape or a homebuyer trying to make sense of mortgage rates and media headlines, this conversation is for you. We break down:  ✅ The real story behind today’s housing market ✅ How KCM Playbooks simplify market insights for agents ✅ What agents need to know to communicate with confidence ✅ How media narratives shape public perception ✅ Why asking the right questions can change the client conversation ✅ The role of technology and real estate influencers in today’s market ✅ Why younger generations need education and clarity around home buying Takeaways you don’t want to miss:  → Market timing is often life-event driven—not headline driven → Supply and demand are still major players in price stability → Misinformation can derail good decisions—facts matter → Confidence comes from understanding and sharing knowledge consistently → Every family deserves to feel empowered in their real estate decisions 🔥 Whether you're a seasoned pro or just starting out, this episode will help you sharpen your communication, deliver real value to clients, and stay ahead in the ever-evolving world of real estate. 📩 Don’t forget to like, comment, and subscribe for more real estate business insights! Favorite Tech Tool: “Keeping Current Matters”   50% off their first month of KCM and that offer is valid through JUNE 1, 2025   Your unique URL: TryKCM.com/Cole  Coupon Code to claim offer: collaborate    Both plans include the new Conversations to Deals Playbook (https://www.keepingcurrentmatters.com/lp/conversations-playbook/) , which is a plug-and-play system that helps agents consistently activate their database and spark real conversations that lead to closings. Suggested People to follow on IG:  Jimmy Burgess IG Account: https://www.instagram.com/jimmyburgess_/  Krys Benyamein IG Accoun: https://www.instagram.com/krysbenyamein/?hl=en  Katie Day IG Account:https://www.instagram.com/movemetotx/?hl=en and https://www.instagram.com/houston.unlocked/?hl=en  keywords real estate, market insights, Keeping Current Matters, KCM Playbooks, buyer concerns, seller concerns, media influence, communication strategies, mortgage rates, housing market, market timing, misinformation, knowledge sharing, technology in real estate, real estate influencers

The #1 Strategy you can do TODAY to generate listing leads | Jimmy Burgess & Cole Holmes 🚀 Want to take your real estate business to the next level? In this conversation, Jimmy Burgess and Cole Holmes break down the #1 strategy for generating listing leads through the power of video marketing and technology tools.. Learn how personalized video messaging, video CMAs, and strategic follow-ups can transform client relationships and boost engagement. 🔑 Key Takeaways: ✅ Video marketing is essential for engaging clients and building trust. ✅ Consistency and a structured approach lead to measurable success. ✅ Personalization in video messaging increases open rates and conversions. ✅ Adapting to market trends—like expired listings—creates new opportunities. ✅ Overcoming perfectionism and setting clear goals are critical for long-term growth. ✅ Using technology tools streamlines communication and enhances the client experience. 🔥 Ready to elevate your real estate business? Hit that LIKE, SUBSCRIBE, and turn on NOTIFICATIONS for more expert real estate strategies! Jimmy Burgess IG Account: https://www.instagram.com/jimmyburgess_/  5 Articles Jimmy mentioned: www.beststufffromJimmy.com    Recommended tool:  BombBomb https://bombbomb.com/?bbsource=referloop    FREE Examples: Here’s an actual Video CMA Jimmy sent:https://bbemaildelivery.com/bbext/?p=video_land&id=14cb091e-7532-47d3-977a-904924776525&beid=gm%3Ae4ee6900-a8ce-4b5c-871c-efc95a9c1aac&beaddr=cholmes%40waterstonemortgage.com    Here’s Jimmy walking you through exactly how to create & send the Video CMA: https://youtu.be/NrKnDHvWnys?si=JqhmjUs87bpMQOF2    Recommended IG Accounts to follow:  Jimmy Mackin https://www.instagram.com/jimmymackin/  Andrew Undem https://www.instagram.com/undem/  Sharran Srivatsaa https://www.instagram.com/sharransrivatsaa/  Katie Day https://www.instagram.com/movemetotx/  Jason Cassity https://www.instagram.com/jason_cassity/    #RealEstateMarketing #VideoMarketing #RealEstateSuccess #TechInRealEstate #JimmyBurgess #ColeHolmes #ExpiredListings #VideoCMA #RealEstateAgents #LeadGeneration #MarketingStrategy

🚀 How to Become the Go-To Real Estate Agent in Any Neighborhood! 🏡 In this episode of the Cole Holmes Podcast, special guest Julie Colin shares her game-changing strategies for real estate success! From effective follow-up and community engagement to leveraging technology like Homebot and ChatGPT, Julie reveals how she built strong client relationships and became the top agent in a neighborhood she didn’t even live in. 🔑 What You’ll Learn: ✔️ How to stay top-of-mind with past clients ✔️ The best follow-up strategies most agents ignore ✔️ How to use Homebot as a client engagement assistant ✔️ The power of neighborhood events and marketing ✔️ Tips for open houses, listing launches, and buyer engagement   💡 Quote from Julie: "I just want to provide value and not be salesy." 📌 Don’t forget to like, comment, and subscribe for more real estate tips! Listing Launch (Top attract more listing) presentation canva link: https://coleholmes.lpages.co/julie-colin-listing-launch-explosion-2024  Example of the website she built for the community she markets in: www.barathavencommunity.com   Julie Collins IG: (@homeswithjulie_) https://www.instagram.com/homeswithjulie_ Chalk Digital: https://www.chalkdigital.com/  Most Recommended Tool by Julie:  Homebot: https://homebot.ai/  BombBomb: https://bombbomb.com/    Recommended Realtor to follow on IG by Julie:  Marie Boatsman: (@mariebrealty) https://www.instagram.com/mariebrealty/    #RealEstate #ListingLaunch #MarketingStrategies #NeighborhoodEngagement #ClientRelationships #AgentTips #Homebot #ChatGPT #RealEstateSuccess