Aesthetic AF - MedSpa Marketing & Sales Podcast

In this episode of Aesthetic AF we sit down with nurse practitioner and aesthetic practice owner Holly Seals to explore her journey from nursing burnout to building her own thriving medspa. Holly shares the bold decisions that shaped her career, the mindset shifts new injectors need, the systems that genuinely grow a practice, and why honest patient education is the key to long term success. This conversation is packed with strategy and inspiration for anyone in the aesthetics world.__________________________________Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-to-the-podcast/Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast: https://aestheticafpodcast.com/__________________________________About The Hosts 🎙Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Bloom Theory Markeitng (Previously known as Tara Lynn Media), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.__________________________________Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.✔️ Stay ahead with the latest medspa marketing trends✔️ Learn how to leverage social media, SEO, and paid ads for growth✔️ Hear from successful medspa owners and industry experts✔️ Get proven strategies to boost revenue and scale sustainablyIf you're ready to grow your business and stand out in the competitive aesthetic industry, subscribe to the Aesthetic AF Podcast today!Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.__________________________________Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.✔️ Stay ahead with the latest medspa...

If you’re growing your medspa and want marketing that actually works instead of draining your energy and budget, this episode is for you. We sit down with Braidee Ireland, an aesthetic injector at Injections by Braidee, for a real conversation about what it takes to build a business that is profitable, sustainable, and built on strategy rather than hustle.00:00 – Intro + Meet Braidee Ireland01:00 – How Braidee Started in Aesthetics03:20 – Balancing ER Nursing and Injecting06:00 – What New Injectors Should Know09:15 – Choosing the Right Practice12:00 – Training, Safety, and Standards15:10 – Braidee’s Advice for New Injectors__________________________________Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-to-the-podcast/Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast: https://aestheticafpodcast.com/__________________________________About The Hosts 🎙Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Bloom Theory Markeitng (Previously known as Tara Lynn Media), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.__________________________________Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.🎙 Hosted by Sam Varner and Tara Dotson Riley, each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.✔️ Stay ahead with the latest medspa marketing trends✔️ Learn how to leverage social media, SEO, and paid ads for growth✔️ Hear from successful medspa owners and industry experts✔️ Get proven strategies to boost revenue and scale sustainablyIf you're ready to grow your business and stand out in the competitive aesthetic industry, subscribe to the AestheJoin Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.__________________________________Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.✔️ Stay ahead with the latest medspa...

Money talk doesn’t have to be scary.In this episode of the Aesthetic AF Podcast, Sam and Tara sit down withStephanie Simkins, founder of Harper & Faye Financial, to talk all thingsnumbers — from bookkeeping basics to scaling with confidence.Stephanie breaks down the biggest financial mistakes medspa owners make (hint: your bank balance isn’t your business health), how to actuallyuse your numbers to make smart decisions, and what KPIs to track before expanding your team or opening that second location.If you’ve ever thought “I’ll look at my books later,” this episode will changethe way you see your numbers, and your business.__________________________________Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-...Join Our Community of MedSpa Owners:   / salesandmarketingformedspas  Learn More About The Podcast: https://aestheticafpodcast.com/__________________________________About The Hosts 🎙Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Bloom Theory Markeitng (Previously known as Tara LyJoin Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.__________________________________Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.✔️ Stay ahead with the latest medspa...

Networking isn’t just mingling — it’s marketing that works.In this episode of the Aesthetic AF Podcast, Sam Varner and Tara Dotson Riley of Bloom Theory Marketing chat with Heather Leopold, owner of DripBar Cinco Ranch, about how showing up, building connections, and collaborating strategically helped her grow a thriving medspa brand.You’ll learn:•How to turn networking into real business growth•Tips for confident 30-second intros•Why consistency + authenticity beat paid ads every time00:00 – Welcome01:15 – Meet Heather Leopold03:00 – Why networking matters for medspas10:20 – The 30-second commercial mindset17:30 – Turning connections into collaborations27:05 – Social media’s role in staying top of mind36:10 – Final advice for business owners__________________________________Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-to-the-podcast/Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast: https://aestheticafpodcast.com/__________________________________About The Hosts 🎙Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Bloom Theory Markeitng (Previously known as Tara Lynn Media), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.__________________________________Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.✔️ Stay ahead with the latest medspa marketing trends✔️ Learn how to leverage social media, SEO, and paid ads for growth✔️ Hear from successful medspa owners and indJoin Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.__________________________________Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.✔️ Stay ahead with the latest medspa...

This week on the Aesthetic AF Podcast, Sam and Tara chat with Dr. KatyaKulic, owner of Le Blanc Dentistry and Aesthetics in Houston, about what it’s really like to blend dentistry and aesthetics under one roof. Dr. Katya shares how her love for smiles and skin turned into a unique dual-practice concept — one that treats beauty from the inside out. She opens up about running two separate marketing strategies, finding the right team, and building trust with patients who value both health and confidence. It’s an insightful, down-to-earth conversation about innovation, balance, and creating a patient experience that feels luxurious, genuine, and personal.00:00 – Welcome + Meet Dr. Katya Kulic01:00 – The concept behind Le Blanc Dentistry and Aesthetics03:00 – Blending dentistry with anti-aging + facial treatments05:00 – How she markets dental vs. aesthetic services08:00 – Creating patient trust and the “one-stop-shop” experience11:00 – What she’s learned about staffing, loyalty, and growth15:00 – Balancing business, motherhood, and brand building18:00 – Testing new marketing strategies for the med spa side22:00 – Education over discounts: why patient understanding matters25:00 – Final advice for med spa and dental owners__________________________________Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-to-the-podcast/Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast: https://aestheticafpodcast.com/__________________________________About The Hosts 🎙Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Bloom Theory Markeitng (Previously known as Tara Lynn Media), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.__________________________________Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailoJoin Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.__________________________________Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.✔️ Stay ahead with the latest medspa...

This week on the Aesthetic AF Podcast, Sam and Tara chat with Dr. Chanique Eby, owner of Face Value Med Spa, about her journey from labor & delivery nurse to med-spa founder. She opens up about starting with zero clients, learning to market authentically, finding confidence in her pricing, and facing the fear of leaving her full-time job. It’s an honest, inspiring convo about growth, balance, and building a business rooted in confidence and care.00:00 – Intro & Welcome01:00 – How Dr. Chanique Found Aesthetics02:30 – Starting with Zero Clients04:00 – Growing Without Loans05:30 – Balancing a Full-Time Job07:00 – Marketing & Authenticity09:00 – Building Client Trust13:00 – Knowing Your Worth17:30 – Facing Fear & Taking the Leap22:00 – Merging Aesthetics + Women’s Health26:00 – Closing Thoughts__________________________________Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-...Join Our Community of MedSpa Owners:Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/__________________________________About The Hosts 🎙Sam Varner –A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.Tara Dotson Riley –CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.__________________________________Looking to attract high-value clients, increase revenue, and scale your medsJoin Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.__________________________________Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.✔️ Stay ahead with the latest medspa...

In this episode, your host Sam Varner sits down with Todd Stanley, Partner at Practice Real Estate Group, to uncover what every medspa owner should know before choosing, leasing, or expanding their space. Todd shares insider strategies from years in healthcare real estate—so you can stop guessing and start growing smarter.If you're a medspa owner ready to expand with confidence (and keep more profit in your pocket), this episode is packed with expert insights, practical advice, and the kind of real talk you won’t hear from your average broker.00:00 – Intro & why real estate matters01:00 – Todd’s background + Practice Companies04:00 – Startup roadmap: referrals, checklist, team05:00 – Demographic & competition reports09:00 – Saturation myths & how to pick the right pocket12:00 – Leasing workflow: tours, shortlists & multiple LOIs17:00 – LOI 101: base rent, triple net & annual escalations21:00 – TI allowances & real buildout costs 34:00 – Retail vs medical office vs office (pros/cons)39:00 – Timeline reality: shell (~10–12 mo) vs second-gen (~3–4 mo)44:00 – Wrap & next steps__________________________________Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-...Join Our Community of MedSpa Owners: Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.__________________________________Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.✔️ Stay ahead with the latest medspa...

Building a Med Spa: The Entrepreneurial Journey of Deanna from Holos Med SpaIn this episode, your hosts Tara Dotson Riley and Sam Varner sit down with DeAnna Maher, MSN, FNP-BC, CANS, owner of Holos Med Spa, to talk all things entrepreneurship, burnout, growth, and marketing in the aesthetics industry. DeAnna shares her real-world journey from working under a plastic surgeon to opening her own thriving practice — and the many lessons learned along the way.If you're a medspa owner, aesthetic provider, or beauty entrepreneur navigating your next big move, this episode is packed with relatable truths and strategic gold.00:00 Introduction and Guest Welcome00:17 Inspiration Behind Opening a Med Spa01:23 Transition from Previous Job to Med Spa Owner03:16 Challenges and Realities of Running a Med Spa06:17 Marketing and Social Media Struggles09:46 Sales and Client Relationships12:56 Future Plans and Expansion22:31 Advocacy and Legislative Awareness26:57 Conclusion and Final ThoughtsWhether you're building a new medspa or trying to scale sustainably, DeAnna’s honest perspective will resonate, and inspire you to keep pushing forward.Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.__________________________________Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.✔️ Stay ahead with the latest medspa...

Secrets to Hosting Six-Figure Medspa Events: Insights from Aesthetics Business Coach, Emily KendelWhat if your next medspa event didn’t just “go well”… but actually brought in six figures? In this episode of Aesthetic AF, hosts Sam Varner and Tara Dotson Riley sit down with Emily Kendel, founder of the SPA Project and coach to med spa owners, to discuss the secrets behind hosting a six-figure sales event. Emily talks about the importance of momentum, intention, and strategic marketing in planning successful events. She provides actionable tips on how to engage clients, set realistic revenue goals, and effectively utilize sales reps. The episode also covers common pitfalls med spa owners face and how to build a sustainable sales event strategy over time. Tune in for a wealth of insights on growing your med spa business.00:00 Introduction and Guest Introduction00:39 The Reality of Six-Figure Sales Events01:40 Building Momentum and Marketing Strategies02:21 Event Execution and Client Experience04:44 Marketing Campaigns and Team Dynamics13:55 Common Mistakes and Course Corrections15:49 Strategies for Client Conversion22:42 Working with Emily Kendel24:35 Final Thoughts and EncouragementIf you're tired of throwing events that barely move the needle, this episode is your game plan.Connect with Emily: Website: https://spaproject.com/Instagram: https://www.instagram.com/spaprojectcoaching/Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.__________________________________Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.✔️ Stay ahead with the latest medspa...

On this episode of the Aesthetic AF Podcast, we’re joined by Michelle Marlowe, owner of Infusion Body & Skin, for a real conversation on what growth actually looks like when you’re building an aesthetic business that aligns with your life — not just the industry’s hustle mindset. 💡From tackling women's wellness topics to redefining success on her own terms, Michelle shares the kind of insights that make you take a deep breath and say, "Ohhh… it’s not just me."🔥 Whether you’re scaling up or choosing to stay small but powerful, this episode is packed with gold.🎧 Here’s what we dive into:00:00 — Introduction and Guest Welcome 00:34 — Michelle Marlow’s journey into aesthetics 02:13 — Rethinking growth and business strategies 04:29 — Why women’s wellness is her focus 10:21 — The real struggles of marketing “taboo” topics 14:11 — Honest biz tips and behind-the-scenes insights 18:25 — The power of a to-do list (and how Michelle uses hers) 19:06 — The Big Three: What really needs to get done 20:11 — Eat the frog first: Tackling the tough stuff 22:52 — Why we need a wins list too 30:06 — Building real relationships in business 32:13 — How an abundance mindset changes the game 35:36 — Final thoughts and what Michelle wants other owners to knowHit play, and don’t forget to follow, rate, and review if this episode hits home — we love hearing what’s resonating with you. 💬Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.__________________________________Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.✔️ Stay ahead with the latest medspa...

Medspa Compliance & Costly Mistakes with Healthcare Attorney Doris DikeThe Aesthetic AF Podcast | Hosted by Tara Dotson Riley & Sam Varner This episode is a must-listen for any medspa owner, nurse, or aesthetic business leader looking to protect their business, reputation, and license. Tara and Sam sit down with Doris Dike, founder of Dike Law Group, PLLC, a healthcare attorney who works with providers and medspa owners across Texas.We dive deep into:Why copying what your friend’s medspa is doing could land you in serious legal troubleWhat documents are non-negotiable if you're running a medspaHow delegation agreements and MSOs (Management Service Organizations) workThe right (and wrong) way to use client photos in marketingWhat to know before opening a second locationWhat happens when you actually get audited by the TMB or other boardsHow to handle client complaints before they turn into board complaints or lawsuitsThis isn’t just legal theory — Doris has seen it all, and she’s sharing the hard truths medspa owners need to hear. If you're in aesthetics, this is your reminder to stop winging it and get your legal foundation solid.00:24 Common Legal Mistakes in Med Spas02:17 Essential Documents for Med Spas03:17 Understanding MSOs and Delegation Agreements08:25 Importance of Patient Consents and Liability Waivers10:56 Using Client Photos & Marketing Waivers Legally13:29 What to Know When Scaling Your Med Spa15:49 Audits, Compliance, and Real-Life Legal Battles19:12 Handling Negative Reviews & Client Complaints the Right Way23:06 Doris’ Final Thoughts + How to Work With HerConnect with Doris 👇 Website: https://dklawg.com/Linkedin: https://www.linkedin.com/in/dorisokafor/Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.__________________________________Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.✔️ Stay ahead with the latest medspa...

The Power of Persistence: Growing a MedSpa with Social Media, Networking & Passion with Dr. Jacinta Anyaoku | Aesthetic AF Podcast [Ep 7]In this episode of the Aesthetic AF Podcast, we sit down with Dr. Jacinta Anyaoku, board-certified family medicine and obesity medicine physician, and the founder of Hibiscus Aesthetics & Wellness in Katy, Texas.Dr. Jacinta opens up about her transition from traditional primary care to building a thriving direct primary care practice and medspa—while raising two toddlers and navigating the chaos of motherhood. She shares what led her to step away from the hospital system, how she trained herself in aesthetics, and the reality of building a dual-focused practice offering both direct primary care and aesthetic services.We talk about:💉 Her step-by-step journey into the aesthetic space📈 What’s worked (and what hasn’t) in growing her medspa🤝 The power of in-person networking and social media⚖️ How she balances wellness, aesthetics, and business ownership💬 Plus: navigating price-shoppers, sales discomfort, and staying patient-focusedIf you're a provider considering the leap into aesthetics or a medspa owner balancing multiple specialties, this episode is for you! __________________________________Connect with Dr. Jacinta:🌐 Website: https://www.hibiscus.health👉 Instagram: https://www.instagram.com/hibiscusaestheticsandwellness📍 Hibiscus Aesthetics & Wellness | Katy, TX__________________________________Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.__________________________________Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.✔️ Stay ahead with the latest medspa...

Episode 6: Legal Must-Knows for MedSpas with Expert Attorney Danielle Stead Blanton | The Aesthetic AF PodcastIn this episode of the Aesthetic AF Podcast, hosts Sam Varner and Tara Dotson Riley welcome Danielle Stead Blanton, founder and owner of DSB Legal and Strategic Advisors, to discuss the crucial legal and strategic elements of running a successful med spa. Danielle shares her expertise on various touch points, including the formation, operation, and scaling of med spas, and highlights the importance of legal protection and strategic planning. The conversation covers critical topics such as forming business entities, creating custom consent forms, compliance with employment laws, and the pitfalls of personal financing and trademarking. Danielle emphasizes the need for med spa owners to seek expert advice and ensure their business practices are legally sound to avoid costly mistakes and ensure sustainable growth.00:00 Welcome and Guest Introduction01:07 The Importance of Legal Protection for Businesses02:00 Working with Med Spa Business Owners03:07 Key Legal Touchpoints for Med Spas05:11 The Critical Role of Industry-Specific Knowledge05:53 The Cost of Ignoring Legal Advice07:09 Starting a Med Spa: Essential Considerations10:42 The Pitfalls of DIY Legal Work16:32 Manufacturer Waivers and Legal Liability18:15 Understanding Liability in Med Spas19:31 Financing and Legal Repercussions23:53 Scaling Your Med Spa Business25:02 Legal Considerations for Hiring and Employment31:22 Trademarking and Branding in the Med Spa Industry33:28 Final Thoughts and Encouragement🔗 Connect with Danielle Stead BlantonWebsite: https://daniellesteadblanton.comInstagram: https://www.instagram.com/danielle.steadLinkedIn: https://www.linkedin.com/in/danielle-blanton-79109a47Podcast: https://open.spotify.com/show/1IvcNlAEVZfprY7PhdHrIMBlog: https://daniellesteadblanton.com/blogJoin Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.__________________________________Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.✔️ Stay ahead with the latest medspa...

From Nursing to Aesthetics: Mindi Mattheus on the Journey to Becoming an InjectorIn this episode of the Aesthetic AF Podcast, we visit Clean Skin Aesthetics with expert injector Mindi Mattheus. Mindi dives into her unconventional path from nursing to aesthetics, detailing how she navigated through various roles, from dermatology to plastic surgery, eventually mastering injectable treatments. She discusses the industry nuances, the importance of continual learning, and the challenges faced by aesthetic professionals. Mindi also shares insights on growing her business, marketing strategies, and balancing her role as a business owner and a mother. This episode is packed with actionable advice for those in the aesthetics industry or anyone considering a similar career path.00:00 Introduction to the Aesthetic AF Podcast00:16 Mindi's Journey into Aesthetics01:04 Early Career and Learning Opportunities04:40 Transition to Texas and New Beginnings06:20 Building a Business from Scratch11:37 Marketing and Client Acquisition15:09 Balancing Motherhood and Business19:09 Current Challenges and Future Plans20:16 Assessing Capacity and Administrative Load21:59 Outsourcing and Hiring Strategies23:40 Monetary Value of Time and Profitability27:03 Overcoming Fear and Embracing Growth30:18 Social Media and Digital Presence36:50 SEO and Marketing Optimization39:24 Conclusion and Final ThoughtJoin Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/__________________________________About The Hosts 🎙Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.__________________________________Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.✔️ Stay ahead with the latest medspa m...

5 Social Media Strategies for Medspa SuccessYour social media might be sending the wrong message about your medspa—and it could be costing you clients. In this episode of The Aesthetic AF Podcast, Tara and Sam break down the five biggest social media mistakes they see medspa owners making and how to fix them.From inconsistent posting to unprofessional before-and-afters, we cover how to align your online presence with the high-end experience you're delivering in person. Whether you're DIY-ing your content or considering outsourcing, this episode will give you the clarity (and strategy) to level up your visibility, engagement, and conversions.In This Episode, We Cover:Why inconsistent posting is hurting your credibility (and reach)How constant promotions can cheapen your brandThe do’s and don’ts of before-and-after photosWhy ignoring your DMs and comments = missed revenueThe power of video content and how to start using it (even if you hate being on camera)→ Want to hand off your medspa’s marketing to the pros? Connect with us: https://taralynnmedia.com/appointment/ Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.__________________________________Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.✔️ Stay ahead with the latest medspa...

The Power of Niching Down in Esthetics: Holistic Skincare, Business Growth & Marketing with Ashlee BlackEpisode Summary: In this episode of the Aesthetic AF Podcast, we’re joined by Ashlee Black, an experienced aesthetician who made the shift from medical aesthetics to holistic skincare. Ashlee shares her journey of discovering her niche, navigating imposter syndrome, and learning to market her business in a way that aligns with her values.We dive deep into what it really takes to build a sustainable esthetics business, the differences between medical and holistic skincare, and how to attract the right clients without feeling salesy. Whether you're a seasoned esthetician or just starting out, this conversation is packed with insights on business growth, marketing, and finding confidence in your expertise.In This Episode, We Cover:Ashlee’s journey from medical aesthetics to holistic skincareHow niching down can help grow your business fasterOvercoming imposter syndrome The role of social media, email marketing, and client referralsHow to attract the right clients without using sales tactics that give "the ick"The importance of choosing skincare brands that align with your valuesBuilding a marketing strategy that feels authentic 🔗 Learn More About Ashlee Black:https://www.ashleeblackesthetics.com/https://www.instagram.com/ashleeblackestheticsJoin Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.__________________________________Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.✔️ Stay ahead with the latest medspa...

In this episode of the Aesthetic AF Podcast, hosts Sam Varner and Tara Dotson Riley discuss the hidden costs of DIY in your MedSpa business. The conversation explores why new business owners often fall into the DIY trap, the importance of professional marketing, and essential strategies for quicker, more efficient success. Learn why investing in experts, from marketing to legal, can save you time, money, and stress. The episode also emphasizes thinking like a CEO from the start, building a strong team, and prioritizing vital business components for optimal success.What you'll learn: ✔️ Why new MedSpa owners fall into the DIY trap ✔️ The real ROI of investing in experts ✔️ How to build a strong, high-performing team ✔️ Why thinking like a CEO from day one is crucialDon't let DIY derail your success—tune in now! 🎙️👇Episode Breakdown: 00:00 Welcome to Aesthetic AF 00:09 The Hidden Costs of DIY in Your Business 00:56 The Importance of Professional Marketing 03:00 Outsourcing for Efficiency and Growth 05:55 Building a Powerhouse Team 09:58 Final Thoughts + How to Connect with UsJoin Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.__________________________________Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.✔️ Stay ahead with the latest medspa...

Finding Success in the MedSpa Industry with Brittany from Mind & Body Med SpaIn this episode of the Aesthetic AF Podcast, hosts Sam Varner and Tara Dotson Riley welcome Brittany, the co-owner of Mind and Body Med Spa in Versailles, Kentucky. Brittany shares her journey into the aesthetic industry, how she and her business partner started their successful MedSpa, and the challenges they faced and overcame, including finding the right location and expanding their space. The conversation also delves into crucial aspects of marketing, hiring, and maintaining a profitable and client-focused business in the competitive MedSpa market.00:00 Welcome to Aesthetic AF Podcast00:25 Meet Brittany: Co-Owner of Mind and Body Med Spa01:44 Starting the Business: From Initial Setup to Expansion02:23 The Move to Downtown: Challenges and Opportunities04:06 Building a Strong Team and Client Base06:21 Focusing on Client Experience and Referrals11:40 Overcoming Business Challenges18:37 Marketing Strategies and Finding the Right Fit27:04 Balancing Business and Personal Life29:41 Financial Management and Profitability35:49 Final Thoughts and TakeawaysLearn More About Brittany Bowles of Mind & Body Medspa: https://mindbodywellnessmedspa.com/__________________________________Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast: https://aestheticafpodcast.com/Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.__________________________________Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.✔️ Stay ahead with the latest medspa...

Welcome to Aesthetic AF, the podcast designed to help medspa owners and aesthetic professionals scale, attract high-value clients, and boost profitability.Hosted by:🎙  Sam Varner – A seasoned profit strategist with 16+ years in financial services, PR, and business coaching. Sam helps service-based business owners create sustainable, scalable, and wildly profitable companies.🎙  Tara Dotson Riley – CEO of Tara Lynn Media (TLM), a marketing expert specializing in premium brand growth for medspas. Tara helps aesthetic business owners establish authority and attract high-value clients.What to Expect:✔ Actionable marketing and sales strategies tailored for the aesthetic industry✔ In-depth interviews with successful spa owners and industry experts✔ Proven insights on scaling your business and maximizing profitabilityWhy Listen?📈 Stay ahead of the curve with the latest marketing trends and best practices🎯 Learn from real-world success stories and expert insights💰 Transform your passion into a thriving and profitable businessIf you’re ready to take your medspa to the next level, tune in to Aesthetic AF!Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspasLearn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.__________________________________Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.✔️ Stay ahead with the latest medspa...