PODCAST · business
Art Of Kaizen For Entrepreneurs
by Kyle Barry
A podcast that exposes how business owners found their passion to start and develop their business. We dive into how these business owners are pushing to grow 1% everyday in both business and their personal lives.
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How My Friend Accidentally Changed My Life Forever
Schedule a FREE 15-Min Growth Call:https://www.kaizenmarketing.agencyIn this episode of The Art of Kaizen for Entrepreneurs, we speak with Today we have Dr. Gregory Wu, DMD, the owner of Emerson Dental in Westford and Bedford, Massachusetts.Dr. Wu has developed a multi-specialty approach using technology to create comprehensive, customized, and complete treatment plans. I’m excited to talk with Dr. Wu about how he’s developing his practice and the steps he’s taking to grow Emerson Dental every single day.Email us at:[email protected] more about Emerson Dental:https://www.emerson-dental.com
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85
David Pratt: Why Buying Leads Is A Total Waste (Do This Instead)
Schedule a FREE 15-Min Growth Call:https://www.kaizenmarketing.agencyIn this episode of The Art of Kaizen for Entrepreneurs, we speak with David Pratt, the owner of Exterior First, a commercial, multifamily, and residential contractor serving Northwest Oregon and Southwest Washington.You’ll also learn about the unique program he created to serve his customers and grow his business.Email us at:[email protected] more about Exteriors First:https://exteriorsfirst.com
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Joy Monteith: How Going Blind Led Me to Create a Fitness App
Schedule a FREE 15-Min Growth Call:https://www.kaizenmarketing.agencyIn this episode of The Art of Kaizen for Entrepreneurs, we speak with Joy Monteith, the creator of Podbeat. Have you ever tried listening to a podcast while working out? I know I’m constantly trying to take in knowledge, but sometimes I just need a little more rhythm to get into the groove at the gym.Podbeat is an app that enhances your podcasts by adding beats in the background. This way, you can keep learning while still staying energized during your workouts and daily activities.Email us at:[email protected] more about Podbeat:https://podbeat.com
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83
This Is Why 95% of People Never Start Their Business
Schedule a FREE 15-Min Growth Call:https://www.kaizenmarketing.agencyElizabeth Grosjean from Baloo Living, the award-winning, cooling weighted blanket company. You’ll learn about her unique approach of how she sells her blanket and the story of how she started her business.Email us at:[email protected] more about Baloo Living:https://balooliving.com
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David Katz Reveals How to Scale Your Business Using Systems
Schedule a FREE 15-Min Growth Call:https://www.kaizenmarketing.agencyIn this episode of The Art of Kaizen for Entrepreneurs, we speak with David Katz, the owner of Trio Heating and Air—the first 3E installation in California. David has focused on building a strong company culture by taking care of his employees, his customers, and the environment.Trio plants a tree with every new job they complete, and with over 11,000 trees planted, they’re making a positive impact for homeowners all over the Bay Area in California.Email us at:[email protected] more about Trio Heating And Air:https://trioheatingandair.com
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Why Most People Feel Unhealthy & Overwhelmed (How to Fix It)
Youtube:https://youtu.be/avliHCbCtAw?si=mRg1OI_Ocyr7BcvJIn this episode of The Art of Kaizen for Entrepreneurs, we speak with Victoria Leonardo — a model turned entrepreneur who found a love for health, wellness, and expansion. She’s leveraging new technology, unique places around the world, and her knowledge to help people gain access to freedom.Email us at:[email protected] more about Victoria Leonardo:@victoriasummerleo
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Wellness Business Owners: The #1 Mistake Stopping Your Growth
Youtube:https://youtu.be/T_zmq9LmyAM?si=Sx4yhTgzePlKZJqgIn this episode of The Art of Kaizen for Entrepreneurs, we speak with Tatyana Sinn and Jennifer Willis, the founders of Well Reserved — a groundbreaking concept in wellness they call “social wellness as a service.”Well Reserved helps both individuals and corporations improve their health through private group wellness sessions, delivered right to the spaces where people feel most comfortable — their homes and offices.They’ve already partnered with Wonder (the host company), collaborated with influencers like Kim and Rogers, and led corporate sessions for major brands including Adidas, Barclays Bank, and Gil Group. Coming up, they’ll also be working with one of my favorite companies in the running spaceEmail us at:[email protected] more about Well Reserved:https://www.well-reserved.com
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79
The Real Reason 80% Businesses Can't Find Great Talent
Youtube:https://youtu.be/5fourxJud18?si=YpRIkBn63T59k_vyQuinn built his company to bring a new culture to both the residential and commercial roofing industries—giving homeowners trust and clarity in the number one aspect that protects their homes: the roof.Email us at:[email protected] more about Master Roofing:https://master-roofinginc.com
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78
How Erin Turned 97 Rejections Into a Cooking Empire
Youtube:https://www.youtube.com/watch?v=Y4Lt0ewH3f4&tIn this episode of The Art of Kaizen for Entrepreneurs, we speak with EErin Fletter, the owner of Sticky Fingers Cooking School for Kids and the Michelin-recognized restaurant Barolo Grill. You’ll learn about her journey with Barolo Grill, as well as her development of the one-of-a-kind national kids cooking school.Email us at:[email protected] more about Sticky Fingers Cooking:https://stickyfingerscooking.com
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77
How Vincent Sells His Bakery Products in 70 Retail Stores
Youtube:https://www.youtube.com/watch?v=XMggwOV1BJs&t=64sSchedule a FREE 15-Min Growth Call:https://www.kaizenmarketing.agencyIn this episode of The Art of Kaizen for Entrepreneurs, we speak with Vincent Bereta, the owner of Tres Lecheria — the only clean-label, individually packaged Tres Leches manufacturer in the U.S.You'll Learn about his unique approach to business, how he’s placed his product in over 70 locations, and where he plans to take the business from here.Email us at:[email protected] more about Tres Lecheria:https://www.treslecheria.com
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The 3 Pillars For Scaling Restaurants Successfully
Schedule a FREE 15-min Growth Call:https://www.kaizenmarketing.agencyIn this episode of The Art of Kaizen for Entrepreneurs, we speak with Joe Fontana, the owner of Fry the Coop, a chicken sandwich shop that fries everything in beef tallow.You’ll discover Joe’s unique approach to running Fry the Coop and how he’s scaled it from nine locations to nearly ten across Illinois.Email us at:[email protected] More about Fry the Coop:https://www.frythecoop.com
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How to Find a High-Paying Job in 2025 - David March
Schedule a FREE 15-min Growth Call:https://www.kaizenmarketing.agencyIn this episode of The Art of Kaizen for Entrepreneurs,we speak with David March, a career coach and author of the book Vision in Action, about his proven three-step career coaching system that helps people land interviews. He shares his unique approach to helping individuals discover their passion, present their authentic selves, and secure the jobs they truly want.Email us at:[email protected] More about David March Coaching Programs:https://coachdavemarch.com
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Award-Winning Chocolate Maker: The Truth About Chocolate Flavor!
Schedule a FREE 15-min Growth Call:https://www.kaizenmarketing.agencyIn this episode of The Art of Kaizen for Entrepreneurs, we speak with award-winning chocolate maker Barbara Wilson, founder of Mindo Chocolate. She shares how Mindo is bringing authentic chocolate from Mindo, Ecuador to Dexter, Michigan.You’ll also discover her amazing chocolate and the one of a kind bean-to-bar chocolate classes she offers.
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73
How To Market Your Restaurant (The Right Way)
Schedule a FREE 15-min Growth Call:https://www.kaizenmarketing.agencyIn this episode of The Art of Kaizen for Entrepreneurs, we speak with Brady Lowe, the founder of Taste Network, a full-service agency that helps hospitality brands grow and scale through activations that drive real ROI.You’ll learn about his extensive background in the hospitality and marketing industry, and how he scaled his agency from $10,000 a month to $2 million per year.
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30 Years Of Restaurant Experience in 32 Minutes - Pete Boniface
Schedule a FREE 15-min Growth Call:https://www.kaizenmarketing.agencyIn this episode of The Art of Kaizen for Entrepreneurs, we speak with the owner of Yampa Sandwich Co, Pete Boniface, who has eight locations across Colorado. Pete has been supporting the locals of Colorado with food that pushes you to go out and explore.You will learn about his history of building his business and how he went from one location to eight with his unique franchise model.
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Why Restaurants Fail in Their First 5 Years (And How to Fix It)
Schedule a FREE 15-min Growth Call:https://www.kaizenmarketing.agencyIn this episode of The Art of Kaizen for Entrepreneurs, we speak with Shivani Dhamija, the owner of Shivani's Kitchen in Nova Scotia, Canada. She’s known for her delicious traditional Indian food. Shivani started with very little and grew her business into a well-known brand.You'll learn how she started, the challenges she faced, and how she managed to get her products into Costco and other major stores across Canada.
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How To Make Any Restaurant Efficient And Interactive Summer Gossett
✅ How To Make Any Restaurant Efficient And Interactive - Summer Gossett 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 Schedule a FREE 15-min Growth Call:👉 https://www.kaizenmarketing.agency💠 In this episode of The Art of Kaizen for Entrepreneurs, we speak with Summer Gossett, the owner of Social Latitude in Greenville, South Carolina. Summer and her team have not only developed an exhilarating experience with games, golf simulators, and a speakeasy — they also built an incredibly efficient, award-winning kitchen.
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20 Years Of Restaurant Experience In 38 Minutes - Abraham Salum
✅ 20 Years Of Restaurant Experience In 38 Minutes - Abraham Salum 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 Schedule a FREE 15-min Growth Call:https://www.kaizenmarketing.agency💠 In this episode of The Art of Kaizen for Entrepreneurs, we speak with Abraham Salum, the founder of Salum Restaurant in Dallas, Texas. This year, he'll be celebrating 20 years of business, and he's recognized for OpenTable's Dining Choice Award of 2025. 💠 Abraham is a legendary chef hosting events around the world, even cooking at the James Beard Foundation.
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How to Run a Profitable Restaurant in 2025 - Andrew Martino
✅ How to Run a Profitable Restaurant in 2025 - Andrew Martino 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 Schedule a FREE 15-min Growth Call:👉 https://www.kaizenmarketing.agency💠 In this episode of The Art of Kaizen for Entrepreneurs, we speak with Andrew Martino, the founder of Martino Hospitality Services and Ghost Truck Kitchen. Andrew works directly with restaurant, bar, and nightclub owners to turn their dream of running a successful hospitality business into a reality — all while developing his own concept around ghost kitchen.💠 From building accurate P&Ls to crafting a profitable and desirable menu, Andrew is working hands-on with business owners to take their operations to the next level.
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How Adam Went from Bartender to Owning 3 Restaurants
✅ How Adam Went from Bartender to Owning 3 Restaurants 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 Schedule a FREE 15-min Growth Call:👉 https://www.kaizenmarketing.agency💠 In this episode of The Art of Kaizen for Entrepreneurs, we speak with the founder of So Napa Grill, Adam Barringer, who has three locations across the east coast of Florida. Adam has developed a high-end restaurant with elegant Napa Valley–style ambience, credible food, and consistency across multiple locations.💠 This year, he'll be celebrating his 19th year in business. He shares his incredible story of how he went from one location to three, and his vision to expand even further in the future.
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How To Scale Your Restaurant with Organic Social Media - Mike Lardy
✅ How To Scale Your Restaurant with Organic Social Media - Mike Lardy 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 Schedule a FREE 15-min Growth Call:👉 https://www.kaizenmarketing.agency💠 In this episode of The Art of Kaizen for Entrepreneurs, we speak with the owner of Bravo Burrito, Mike Lardy, located in St. Cloud, Minnesota. Mike has developed one high-quality Mexican restaurant and bar that has over 1,000 five-star reviews, and this year will be their 40th in business.💠 Mike shares his incredible story of how he went from working at Bravo Burrito to co-owning it with his wife.
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Bryce Harrison: How to Build a Strong Restaurant Culture
✅ Bryce Harrison: How to Build a Strong Restaurant Culture 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 Schedule a FREE 15-min Growth Call:👉 https://www.kaizenmarketing.agency💠 In this episode of The Art of Kaizen for Entrepreneurs, we speak with Bryce Harrison, the owner of Cheese Louise in Northern New England. He started his business in 2018 with just a food truck, and Bryce and his partners have since expanded to three locations.💠Cheese Louise has been awarded Best in New Hampshire — winning Best Food Truck and Best Sandwich. This young entrepreneur went from serving sandwiches out of a truck to being featured on Good Morning America.
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Jason Fisher Reveals the Future of Breweries and What to Do
✅ Jason Fisher Reveals the Future of Breweries and What to Do 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 Schedule a FREE 15-min Growth Call:👉 https://www.kaizenmarketing.agency💠 In this episode of The Art of Kaizen for Entrepreneurs, we speak with Jason Fisher, the owner of Indie Ale House located in Toronto, Canada.💠 Started in 2012, Jason created in Indiana a house to give. Independence to local customers. He has created a unique experience at his restaurant with not just his craft beers, but also his incredible food. Recognized as one of the first in Toronto to bring craft beers to the area.
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Joshua Hugger Reveals How To Make Your Restaurant Successful
✅ Joshua Hugger Reveals How To Make Your Restaurant Successful 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 Schedule a FREE 15-min Growth Call:👉 https://www.kaizenmarketing.agency💠 In this episode of The Art of Kaizen for Entrepreneurs, we speak with Joshua Hugger, a restaurateur and an owner of Mr. Bartley's Burger Cottage. This family owned business started in 1960 and has been serving some of the best burgers, FRA peas and onion wings in the world, known as the legend in Harvard Square.
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How Being on a TV Show Helped Us Scale Our Coffee Business - Tyler Anderson
✅ How Being on a TV Show Helped Us Scale Our Coffee Business - Tyler Anderson 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 Schedule a FREE 15‑min Growth Call:👉 https://www.kaizenmarketing.agency💠 In this episode of The Art of Kaizen for Entrepreneurs, we speak with Tyler Anderson, the co‑founder of Urban Sailor Coffee. Urban Sailor Coffee’s journey started with a sidecar motorcycle coffee bar, and today they have multiple locations across Salt Lake City, Utah.💠 They’re recognized as one of the only Nordic‑style coffee roasters in the city. We’ll talk about how Tyler began his journey and how they built Urban Sailor Coffee into what it is today.
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Lysa Miller: The Secret Behind Websites That Convert
✅ Lysa Miller: The Secret Behind Websites That Convert 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 Schedule a FREE 15-min Growth Call:👉https://www.kaizenmarketing.agency💠 In this episode of The Art of Kaizen for Entrepreneurs, we speak with Lysa Miller, CEO of Ladybugz — a web design agency based in Boston, Massachusetts. Ladybugz specializes in creating websites that not only match your vision but also turn visitors into customers. Their iterative approach and deep understanding of your business allow them to build websites that drive real results.
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How This London Agency Owner Built Disney's Marketing Strategy Charlie Terry
✅ How This London Agency Owner Built Disney's Marketing Strategy: Charlie Terry 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 Meet Charlie Terry, CEO of Seek, who started with hospitality marketing in London and evolved into an international omnichannel agency working with Disney, Delicious Ella, and rapidly growing brands worldwide. In this deep-dive conversation, Charlie reveals why he believes specialist agencies are dangerous ("run a mile" from sector-specific agencies), how his team productized strategy to land major clients, and why the biggest brands often lack basic profit tracking. You'll discover his controversial take on ROAS (return on ad spend), the mystery shopping technique he uses to audit client sales processes, and how cross-sector creative strategies helped grow a stone flooring company from one showroom to eight locations. Charlie also shares his prediction that AI will transform execution but human consulting and partnerships will become the ultimate differentiators. Essential listening for business owners tired of leaky marketing funnels or agencies looking to break out of industry silos.
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Do You Even Need SEO? Unfiltered Truth with Jeff Collins
✅ Do You Even Need SEO? Unfiltered Truth with Jeff Collins 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 In this episode of The Art of Kaizen for Entrepreneurs, we bring in SEO veteran Jeff Collins—whose resume includes leading Purple Mattress’s rise to search dominance—to cut through the noise. Jeff shares why most businesses are wasting time (and money) on "checkbox SEO," and explains how to identify whether your company truly needs SEO or should walk away. We dive into 80/20 tactics, AI-driven search disruption, CRO strategies, and how to future-proof your traffic strategy in the age of ChatGPT and Google’s evolving algorithms.
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Relationship First Marketing The Blueprint for Agency Growth Francis Volpe
✅ Relationship First Marketing: The Blueprint for Agency Growth | Francis Volpe 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 Meet Francis Volpe, head of content creation at Why Not You Media, whose journey from professional stuntman to social media strategist reveals the power of purpose over motivation. Starting with three friends who closed their failing networking group and decided to "do something bigger than us," Francis shares how they built a content creation agency that now serves construction companies, financial advisors, and restaurants with their "boring language" translation expertise. You'll discover why 98% of their business comes from referrals, their unique "new school business with old school mindset" approach, and Francis's controversial take on AI replacing marketers who don't adapt. He breaks down the four pillars that transformed their business, why "create content without expectation" is crucial, and his philosophy that purpose beats motivation every time. Perfect for entrepreneurs looking to build authentic content strategies or agencies wanting to understand relationship-first business building.
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Meet Kaizen the 1% agency that's changing how businesses approach digital marketing.
✅ Meet Kaizen—the 1% agency that's changing how businesses approach digital marketing. 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 We're not your typical marketing agency. We're business owners, data scientists, creators, and copywriters united by one mission: growing revenue for every business we partner with.Our philosophy is simple but powerful: continuous improvement. Every day, every campaign, every strategy gets 1% better. That's the Japanese concept of Kaizen in action—and it's how we've generated millions in online revenue for our clients.
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Community Over Camera The Key to Video Marketing
✅ Community Over Camera The Key to Video Marketing 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 What happens when you realize that staying "out of sight" means being "out of referrals"? Vikram Rajan built VideoSocial after discovering that even confident public speakers struggle with the consistency and optimization needed for effective video marketing. In this conversation, he reveals how his platform transforms the intimidating solo video creation process into a community-driven experience that actually works. You'll learn about the "cascade effect" where one video becomes multiple pieces of content, why cross-promotion within communities is the secret sauce of social media success, and how his Brander software automatically handles everything from captions to SEO optimization. He also shares his prediction for AI's role in content creation and why authentic relationships will always trump technology. Essential listening for professionals who want to leverage video but need the accountability, community, and automation to make it sustainable.
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From 3 Books to Bestseller: The Marketing Strategist Behind 350 Book Launches | Keren Camou
✅From 3 Books to Bestseller: The Marketing Strategist Behind 350+ Book Launches | Keren Camou 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 Meet Keren Camus, the serial entrepreneur and neurolinguistics expert who has launched over 350 books and transforms authors from "real-life influencers" into digital success stories. In this eye-opening episode, Keren reveals the shocking reality that over 5,000 books are published daily, yet most authors fail because they skip the most crucial step: strategy. She breaks down why one author paid $100,000 for a launch and sold only 3 books, and how her 6-month campaign approach changes everything. You'll discover the psychology behind why people buy books, the new "trust loop" that's replacing traditional marketing funnels, and why AI can write your book but can't build the human connections that drive sales. If you're an author, entrepreneur, or anyone launching a product, this episode reveals the foundation every successful launch requires.
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A-Players and SOPs: The Foundation of Agency Growth | Alec Winter
✅ A-Players and SOPs: The Foundation of Agency Growth | Alec Winter 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 Meet Alec Winter, founder of Creators Collective, who went from living in his mom's basement after a failed VR startup to building a 45-person marketing agency dominating niches like auto styling, gyms, and med spas. In this raw conversation, Alec reveals how his fear of sales led him to master the psychology of marketing, turning cold prospects into warm leads without traditional selling. You'll discover his brutal lessons from firing 15 people in one year to find A-players, why he ate hundreds of thousands in costs to maintain client relationships, and his vision for the future of fractional CMOs. If you're tired of traditional sales tactics or struggling to scale your marketing agency, this episode delivers the blueprint for building systems that bring customers to you.
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The Revenue Flywheel: From Operations to Retention | Italo Leiva
✅ The Revenue Flywheel: From Operations to Retention | Italo Leiva 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 "Failure isn't failure unless you quit." In this episode, we sit down with Italo, founder of Pedal, who transformed early business disappointments into a revolutionary approach to revenue operations. After developing a color-coded music system in college and securing a patent, Italo experienced the painful loss of investors' money before discovering the kaizen principle that changed everything. He breaks down his three-part framework that turns struggling businesses into thriving revenue machines: operations optimization, outbound strategy, and customer expansion. You'll learn why HubSpot is positioned to dominate the CRM market, how to structure feedback loops that drive improvement, and why most companies completely misunderstand the customer journey. Essential listening for any entrepreneur wanting sustainable growth.
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Beyond Food: Creating Memorable Experiences for Restaurants | Shardul Kiri
✅ Beyond Food: Creating Memorable Experiences for Restaurants | Shardul Kiri 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 "You can have amazing food and a bad experience, and customers will never return." In this value-packed episode, Shardul Kiri, founder of Cultivate Hospitality, shares the counterintuitive marketing approach that's helping restaurants thrive post-pandemic. Learn how understanding brand essence creates marketing that actually works, why memorable experiences trump food quality, and how his agency's new affordable Google optimization package is helping small restaurants compete with industry giants. If you own a restaurant or hospitality business, this conversation could completely transform your approach to customer acquisition and retention.
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Beyond Business Cards | Dustin Mack
✅ Beyond Business Cards | Dustin Mack 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 "I've never seen so many 6'4", 250-pound grown men crying on the curb than in door-to-door sales." In this compelling conversation, Dustin Mack reveals how the emotional resilience built through years of sales rejection led to creating RepCard - a digital business card system revolutionizing how companies collect and leverage customer data. Discover why sales talent isn't enough without systems, how jail time taught him to respect opportunity, and why the human-to-human connection will never be replaced by technology. Essential listening for entrepreneurs looking to build scalable systems and sales teams.
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Beyond Vanity Metrics: The Path to Social Media Success | Scott Eddy
✅ Beyond Vanity Metrics: The Path to Social Media Success | Scott Eddy 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 "People take time out of their day to comment on how beautiful your swimming pool is, how delicious that meal looks—and you don't have the audacity to say thank you? Weren't you taught manners?" In this relationship-focused conversation, hospitality influencer Scott Eddy reveals why most brands fail at social media despite investing heavily in content creation. Drawing from his experience working with major hospitality brands across 25-30 countries annually, Scott explains why community building requires the same ongoing commitment as a successful marriage, how most companies "leave ROI on the table" by neglecting engagement, and why he values clients who actively participate in strategy rather than simply outsourcing their digital presence. Learn why Scott approaches content as emotional storytelling that must have a clear destination, how he tests one new social media technique per trip to ensure he's providing data-backed recommendations, and why he believes brands that ignore social media are "not losing market share today, but definitely losing it over time." Scott also shares his perspective on why "virality doesn't equal success," how the pandemic positively transformed content standards by making raw, unedited material more acceptable, and why he'd build a community all over again if he had to start from scratch: "It all starts with that first person, that first customer, that first guest. You have to keep adding value every single day." For brands who understand that digital marketing is about relationships rather than just reach, this conversation offers both strategic frameworks and tactical approaches from someone who has built thriving communities across every major social platform.
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Why This Marketing Agency Thinks Like Scientists, Not Salespeople | Nathaniel White Joyal
✅ Why This Marketing Agency Thinks Like Scientists, Not Salespeople | Nathaniel White-Joyal 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 "Our specialty is in failing the least, but it's still a lot of failure. To run good tests, you have to have failures." In this test-driven conversation, Nathaniel White-Joyal breaks down Scout Digital's scientific approach to marketing that has helped ecommerce brands turn data insights into profitable growth. Drawing from his background in animation and filmmaking, Nathaniel explains why most marketing conversations start with "vanity metrics" instead of revenue impact, how his agency structures experiments across content creation, landing pages, and email marketing, and why businesses need to spend at least $10,000/month to run statistically significant tests within a reasonable timeframe. 💠 Learn how Scout Digital breaks down product benefits, tests each against one another, then creates micro-tests to understand exactly which visual elements drive purchasing decisions, why they focus on wellness and family CPG brands where they have category expertise, and how their highly analytical data team "tries to take credit for as little as possible" to ensure accurate reporting. Nathaniel also shares why Scout doesn't offer month-to-month contracts ("our programs take 6-18 months to show profitability"), how losing his largest client forced him to narrow his agency's focus rather than trying to be "all things to all people," and his belief that content-based targeting will become increasingly important as privacy changes continue to impact advertising platforms. For ecommerce brands seeking a partner who approaches marketing as a scientific discipline rather than a creative service, this conversation offers both strategic frameworks and practical testing methodologies from someone committed to the principle that "data transparency is really critical, but we're not gonna spin that for somebody."
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Five Pillars of Recurring Revenue | Jonathan Mentor
✅ Five Pillars ofRecurring Revenue | Jonathan Mentor 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 "If you haven't gone through that three, four, five-month period where you're thinking 'How am I gonna eat?' you're not ready. That's where you get all your stripes." In this electrifying conversation, Successment founder Jonathan Genmentor shares how he went from dropping out of school three times to creating a revenue operations system that's helped 36 Black and Brown-led startups generate their first $10 million in annual recurring revenue. Drawing from his journey building a global agency now operating on three continents, Jonathan breaks down his BOOM methodology (Begin, Operate, Obviate, Maximize) and explains why most startups obsess over raising capital instead of building sustainable revenue systems. Learn why he believes recurring revenue must be tracked across five distinct pillars (awareness, engagement, enablement, land, and expand), how he approaches the critical distinction between "goals on the clock" (metrics) versus "goals on the calendar" (revenue), and why he turns away clients who aren't ready for his approach. Jonathan also shares his unfiltered thoughts on the "16-year-olds in front of their dad's Ferrari" claiming to understand marketing, his commitment to helping underrepresented founders, and why he believes true entrepreneurs must travel to gain perspective. For founders who want to separate passion from profit and build sustainable revenue systems, this conversation offers both tactical frameworks and authentic inspiration from someone who's lived the journey.
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Bridging Marketing & Sales for B2B Jacqueline Basulto
✅ Bridging Marketing & Sales for B2B | Jacqueline Basulto 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 “In B2B, it's almost always that there's a disconnect between the marketing team and the sales team. Most of the time, they've never even met." In this practical conversation, Jacqueline Basulto of SeedX explains why the biggest barrier to growth for many companies isn't their marketing tactics but the fundamental disconnection between departments. Drawing from her agency's experience helping generate over $1 billion in client revenue, Jacqueline reveals how she approaches marketing as a business partner rather than a service provider—addressing pricing structures, sales team communication, and operational challenges that most agencies avoid. Learn why marketing teams using HubSpot while sales teams use Salesforce without proper integration creates invisible barriers to success, how consumer brands can calculate the true payback cycle beyond initial customer acquisition costs, and why SeedX focuses on clients who "want to be challenged" rather than those seeking complacency. Jacqueline also shares her journey from a Hispanic immigrant family to Columbia University to Google, and how rejecting conventional wisdom to build a holistic agency instead of a specialized one led to becoming America's top women-owned digital marketing firm. For business leaders looking to break down silos and create truly integrated growth systems, this conversation offers both strategic insights and tactical approaches from someone who has helped companies of all sizes achieve sustainable growth.
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Why 'What's Old is New Again' in Tech Marketing Courtney Kehl
✅ Why 'What's Old is New Again' in Tech Marketing | Courtney Kehl 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 In an era of diminishing attention spans and increasing technological complexity, successful B2B tech companies are returning to something surprisingly traditional—emotional connection with their audience. In this insightful conversation, Courtney Kehl shares how Expert Marketing Advisors has helped launch over a dozen tech companies (with 16 successful acquisitions) by balancing cutting-edge technology with timeless brand principles. Learn why Courtney believes "what's old is new again" in marketing, how her team of specialists combines creative design with analytical operations, and why she encourages every business owner to embrace AI tools while maintaining the human element that drives connection. Courtney also shares a valuable lesson from her own acquisition experience—a deal that fell through at the last minute—and her excitement about how AI will transform not just marketing but every aspect of business operations. For tech entrepreneurs looking to position their companies for successful exits while building meaningful brand connections, this episode offers both practical wisdom and strategic vision for navigating the rapidly evolving tech landscape.
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Award-Winning Social Media Success: Jake Hay of PopShorts
✅ Award-Winning Social Media Success: Jake Hay of PopShorts 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 "We see an average of 60% efficiency in our paid media spends when using influencer content." In this data-driven conversation, Jake Hay of PopShorts reveals how the most successful influencer campaigns separate organic reach from paid distribution to maximize ROI. Drawing from over a decade of experience managing campaigns for Fortune 500 companies, Jake explains why most brands misunderstand influencer marketing's true purpose, how to strategically place different types of creator content throughout your marketing funnel, and why audience data—not influencer metrics—should drive your campaign decisions. Learn the crucial distinction between organic influencer content (best for building trust and positive sentiment) and paid influencer media (where performance metrics truly shine), why Jake believes trends are more important for organic social than advertisements, and how his agency's award-winning approach focuses on ideas that create "an experience beyond the post." Whether you're already investing in influencer marketing or considering it for 2025, this conversation offers both strategic frameworks and tactical insights for turning creator content into a revenue-driving machine.
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The Engagement-First Strategy for Social Media: Caitlyn Lopez
✅ The Engagement-First Strategy for Social Media: Caitlyn Lopez 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 "We're in the age of the real people. I just saw a Broadway actress removing her green Wicked makeup with a beauty product, and it went viral." In this forward-thinking conversation, social media agency founder Caitlyn Lopez explains why she believes we're witnessing a fundamental shift in how audiences connect with content. Drawing from her experience building Beaumont Media from the ground up, Caitlyn shares why she never niched down to a specific industry, how she matches team members with clients based on personal passion rather than technical specialization, and why she sees a growing "distrust" between audiences and traditional influencers. Learn why user-generated content continues to gain traction, how short-form content may have reached its limit ("content cannot get any shorter than it is"), and why Caitlyn believes we're on the verge of new platforms emerging as X/Twitter faces challenges. She also reveals her agency's unique approach to client service—giving clients her personal phone number for emergencies and selecting only clients they truly believe they can help. For businesses trying to navigate the constantly shifting social media landscape, this conversation offers both practical insights and a compelling vision for where authentic marketing is heading.
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From YouTube Beauty Videos to Million-Dollar Mindset Coach: Dr. Tracy Timberlake
✅ From YouTube Beauty Videos to Million-Dollar Mindset Coach: Dr. Tracy Timberlake 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 Long before "influencer" was a career path, Dr. Tracy Timberlake was building her personal brand on YouTube answering simple beauty questions. Today, she helps educated professionals translate their expertise into powerful online presences. In this illuminating conversation, Tracy reveals how her journey from higher education professional to content creator shaped her understanding of what truly holds entrepreneurs back—not their knowledge or experience, but their mindset. Learn why she keeps her awkward first YouTube video public, how she guides clients from "what if nobody watches?" to "what if they do?", and why she believes we're entering an era where long-form content is making a comeback as audiences crave deeper connections. Tracy also shares a powerful cautionary tale about investing $80,000 in a program that taught her the most important lesson: trust yourself. Whether you're just starting your content journey or looking to elevate your existing brand, this conversation offers both practical wisdom and the mindset shifts needed to show up confidently online.
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Why Most Beautiful Websites Still Fail to Convert (And How to Fix It) | Nicholas Reed of 253 Media
✅ Why Most Beautiful Websites Still Fail to Convert (And How to Fix It) | Nicholas Reed of 253 Media 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠"Your website's never done. As your business grows, your website needs to grow too." In this value-packed conversation, former ad agency owner Nicholas Reed reveals why he pivoted 253 Media to focus on website development after discovering that even the best ads fail when they lead to poorly designed websites. Learn why Webflow and Shopify have become the gold standards for business websites, how approaching design from a marketing perspective (rather than an artistic one) leads to dramatically higher conversions, and which Shopify apps increased one client's conversions by 90% with a single change. Nicholas also shares his counterintuitive approach to staying cutting-edge: instead of consuming marketing content, he advocates for fearlessly testing new strategies and borrowing concepts from completely different industries. Whether you're starting a new website or optimizing an existing one, this conversation offers practical wisdom on building sites that don't just look beautiful—they actually drive sales and grow your business.
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How Fortune 100 Companies Are Optimizing & Eliminating the Billions in Ad Waste: | Tom Denford
✅ How Fortune 100 Companies Are Optimizing & Eliminating the Billions in Ad Waste: | Tom Denford 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠"Brands spend about a trillion dollars each year on advertising. If you were to rank that in terms of country GDP, they'd be a top 20 country in the world." In this eye-opening conversation, Tom Denford reveals how his company, ID Comms, helps major advertisers eliminate waste from their massive media budgets. With 70% of all advertising dollars going to media placement rather than creative development, Tom shares why most marketers understand this critical investment area the least—and how that knowledge gap leads to billions wasted on counterfeit impressions, ad fraud, and low-quality placements. Learn about ID Comms' three-step approach to media optimization, starting with internal team alignment, then agency partnerships, and finally analyzing money flow through the entire system. For business owners concerned about marketing ROI, this conversation offers valuable insights into why the cheapest media buys are often the most wasteful, how bot traffic corrupts performance metrics, and what Fortune 100 companies are doing to ensure every dollar drives actual business growth.
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How Strategic Storytelling Created $7 Billion Brands in Just 3-5 Years | John Bohan
✅ How Strategic Storytelling Created $7 Billion Brands in Just 3-5 Years | John Bohan 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠"Marketing moves slowly, but storytelling can be your differentiating factor that scales your business to a billion dollars in 3-5 years." In this forward-thinking conversation, John Bohan, founder of Social Ties and 30-year digital marketing veteran, reveals why social storytelling has replaced algorithm optimization as the true competitive advantage for ambitious brands. Drawing from his experience working with over 250 major brands including Toyota, Disney, and Universal Pictures, John explains why companies like Prime ($4-8B valuation), Duolingo ($7B valuation), and Chipotle ($10B valuation) all share one critical success factor—masterful social media storytelling. Learn why most in-house teams struggle with social content despite their best efforts, how to "gamify" your content to dramatically increase watch time and algorithmic reach, and why understanding your brand's archetype is the foundation for authentic storytelling that resonates. Whether you're managing social for a Fortune 500 company or building a personal brand, this conversation offers both strategic vision and practical tactics for creating content that powers exponential growth.
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How a Book Separates You From Every Competitor in Your Industry | Becky Robinson
✅ How a Book Separates You From Every Competitor in Your Industry | Becky Robinson 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠In a marketplace crowded with content, one asset still stands as the ultimate authority builder—a well-crafted book. In this value-packed episode, Becky Robinson, founder and CEO of Weaving Influence, reveals how she's helped over 250 business owners transform their expertise into published books that serve as powerful business development tools. Learn why most self-published books sell just 250 copies lifetime (and how to beat those odds), the critical mistake most first-time authors make when defining their audience, and why your unique stories are the irreplaceable element that AI can never replicate. Becky shares insider insights from 13 years of book marketing experience, including how to leverage your content across multiple platforms through strategic repurposing. Whether you're a business consultant solidifying your legacy or a service provider looking to stand out in your market, this conversation offers the blueprint for turning your knowledge into a book that transforms your business authority.
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Breaking Through Cannabis Compliance Walls: Kerri Accardi of 420 Media Agency
✅ Breaking Through Cannabis Compliance Walls: Kerri Accardi of 420 Media Agency 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠"We aired during the Super Bowl in 2019" - not a claim many cannabis marketers can make, but for Kerri Accardi of 420 Media Agency, it's just one milestone in her revolutionary approach to cannabis advertising. In this strategy-packed episode, Kerri reveals how she's helped cannabis brands break through seemingly impenetrable compliance walls to reach mainstream audiences on major networks like History, Bravo, and Discovery. Learn the creative storytelling strategies behind her success, why education is the key to top-of-funnel cannabis marketing, and how her unique "fiction-nonfiction" approach is changing consumer perceptions. Kerri also shares insights on her upcoming "High Holidays" series featuring Sativa Santa and her digital pop-up shop strategy that helps brands showcase products on television through creative content and QR codes. Whether you're in the cannabis industry or a marketer in any highly-regulated field, this conversation offers a masterclass in turning compliance challenges into creative opportunities.
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The Story Driven Way to Build an Exceptional Brand | Pete Deutschman of The Buddy Group
✅ The Story-Driven Way to Build an Exceptional Brand | Pete Deutschman of The Buddy Group 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠In this value-packed episode, we sit down with Pete Deutschman, founder of The Buddy Group who has helped major brands like McDonald's, YouTube, and Virgin Voyages transform their businesses through the power of storytelling. Pete reveals his proprietary "Story-Driven Way" methodology that turns ordinary businesses into exceptional ones by aligning every aspect of the organization—from marketing to investor relations—around an authentic narrative. Discover why the most successful companies are investing in human connection rather than just technology, how Pete's theater background informed his unique approach to business transformation, and why empathy will be the most valuable business asset in 2025 and beyond. If you're looking to build a business that stands out in an increasingly AI-driven world, this conversation offers the blueprint you need.
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ABOUT THIS SHOW
A podcast that exposes how business owners found their passion to start and develop their business. We dive into how these business owners are pushing to grow 1% everyday in both business and their personal lives.
HOSTED BY
Kyle Barry
CATEGORIES
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